Explorez tous les épisodes du podcast The Art Coaching Club Podcast

On the Art Coaching Club podcast, Danielle Hayden of Kickstart Accounting, Inc. breaks down money management for artists, especially those navigating fluctuating income. 

Drawing from her own background as a creative, Danielle shares how to establish a rhythm for reviewing your finances weekly, monthly, and quarterly. She emphasizes the foundational role of accurate bookkeeping, recommending QuickBooks Online and advising creatives to hire an expert for this important task. 

Danielle introduces the concept of a 'money team' — your bookkeeper, tax accountant, business coach/CFO, and you as CEO — and explains the three key numbers every business owner should know: net income, average operating expenses, and monthly cash outlay. Learn how to set strategic goals based on your 'season of business' (growth, lifestyle, or legacy) and approach budgeting as a growth plan rather than a restriction. 

Danielle also covers when to consider switching to an S corp, smart tax strategies, and financial considerations for hiring your first team members. Plus, she offers insights on understanding your money mindset and grounding yourself in data. You don't have to do it alone – tune in for practical, actionable financial advice tailored for creative entrepreneurs.

Learn more:  www.kickstartaccountinginc.com/gift

Follow along on Substack: https://hayleypricewhite.substack.com/

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Host Hayley White shares her Instagram strategy for artists, emphasizing that while Instagram can be a powerful tool, it's not the only path to growth. She explains why artists often gravitate to Instagram despite other effective channels like galleries, designers, and newsletters. Hayley breaks down her "Instagram playbook" into three essential content types: 40% top-of-funnel content for views (like trending audio or memes with an art spin), 40% useful content for saves and shares (teaching, solving, or resonating), and 20% "you content" (your face, voice, story) to build trust and drive sales. She stresses that you need all three types to convert views into followers and ultimately into customers. Hayley also highlights the importance of using Instagram as part of a larger funnel, primarily to grow your newsletter, which is where the vast majority of her own sales happen. Learn how to implement this strategy, track the right metrics, and push your audience to your website or email list. For more visuals and examples, subscribe to Hayley's Substack, Paper Trail, and look out for details on her upcoming Instagram workshop.

Subscribe to Paper Trail: https://hayleypricewhite.substack.com/

Follow along: @haleypricewhite and @theartcoachingclub on Instagram

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A year ago, Lucy Camp was painting before work and on weekends, quietly wondering if a full-time creative career was even an option. Now she’s full-time, fresh off her first in-person show, and prepping for a solo show with Ann Irwin Gallery this December. In this episode, Lucy walks us through what finally made her take the leap: a strong gut instinct, a viral trial reel that hit a million views, and a friend's simple question, “You know you can just be an artist, right?”

We talk about her sustainable Instagram approach for artists, including posting short Reels of final touches every morning, and why trial reels can be so hit or miss. Lucy shares how she found her unique artistic style by following the thread from high school mark-making to oil sticks, line drawings, and joyful, colorful tablescapes. She also discusses the practical side of managing a creative business: cleaning up your Instagram, overcoming the fear of shipping large paintings, and the psychology of setting art prices like a professional (and why starting too low is a hard hole to dig out of). Lucy also reveals the very real storage problem that comes with slow-drying materials like oil sticks.

Plus, hear what Lucy learned from standing in her booth at the Loyola Art Show, meeting her ideal clients, and hearing collectors describe her work as "joyful" and "hopeful." If you’ve ever felt like you need to research something to death before you’re allowed to start, this one’s for you. Give yourself the room to grow, and you’ll grow into it.

https://www.lucycampart.com/ https://www.instagram.com/lucycamp.art/ 

Subscribe to the Substack: https://hayleypricewhite.substack.com/  

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Katie Brown returns to the podcast, sharing how much has changed since our last chat! She opens up about the whirlwind of the past two years: welcoming her second child, Sadie, building a dream studio over her detached garage, and a major pivot in her creative path. Katie details the intense experience of working with five prominent art galleries simultaneously, including Well + Wonder, Campbell Collective, Shane and Greg Irby, and Gallery Orange. She candidly discusses the overwhelming pressure, battling postpartum anxiety and depression, and the realization that she was burning out trying to meet demands while raising two young children.

This episode delves into Katie's brave decision to step away from most of her gallery representation to focus on selling her creations directly and building her own audience. She recounts the pivotal moment when her first independent release sold out in just 20 minutes, confirming her path to self-representation. Katie also shares her personal journey with anxiety and how seeking medication was a game-changer, allowing her to regain control and clarity in her life and work.

We explore the pros and cons of working with art galleries versus self-representation, and why it's crucial for any artist to understand their own goals and seasons of life. Katie emphasizes the importance of creating 'margin' for creativity and avoiding the 'hamster wheel' of constant production. She reflects on how these early partnerships legitimized her work and pricing, but how her current focus is on developing her own brand, including future plans for textiles and wall coverings. This is a must-listen for any creative entrepreneur navigating growth, burnout, and the evolving landscape of their business. Follow the show and leave a review if this helped.

See her work: https://katiebrownart.com/

Follow along: https://www.instagram.com/katiebrown_art 

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Caroline and Bex have been best friends since before they were born, literally, their moms knew each other first. So when Caroline fell in love with mahjong two and a half years ago and Bex was working as a fashion illustrator in New York doing live events for brands like Jimmy Choo and Vogue, the idea for The Gilded Shuffle wasn't some calculated market gap they spotted. It was a coffee morning, a mahjong lesson, and Caroline saying out loud that she wished more artists were designing tiles.

On this episode we get into how they turned that into an actual product line: Bex's design process for translating her flower girls and dove motifs onto a functional mahjong set without losing the rules of the game, why they spent real money on branding before they had a product to sell, and what it took to find a manufacturing partner who wouldn't cut corners on something meant to feel like an heirloom. We also talk about the unglamorous parts, tariffs, supplier communication at 2am, decision paralysis when the creative options are genuinely endless, and why working with your best friend might be the opposite of the advice everyone gives you.

If you've ever wondered what it actually takes to go from "wouldn't this be cool" to a launched, beautifully branded product, this one's for you.

Find Caroline and The Gilded Shuffle at @thegildedshuffle and thegildedshuffle.com
Find Bex at @xobexstudio

New episodes of The Art Coaching Club podcast drop every week. If this one resonated, follow along and leave a review, it helps more artists find their way here.

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Elizabeth Rees started Chasing Paper because she wanted a wallpaper company that worked for her.  In this episode we talk about how she built that into a real business, and about the part of her model that makes her a genuinely interesting guest for this audience, she doesn't just sell wallpaper, she licenses other people's art onto it.

We get into what that partnership actually looks like from both sides, using her collaborations with Liz Lidgett and Meredith Kinney as real examples. We discuss growing a business, challenges that come with that, lessons learned along the way and so much more. 

Find Elizabeth and Chasing Paper @chasing paper and chasingpaper.com

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* I️ misspoke when announcing the Club - spots are open from September 16th - the 24th!  

Jennifer M. Walker is a St. Louis-based painter who's been selling her work for three and a half years, and in the last year has found real traction with botanicals, even though her heart still wanders toward abstract work and patterned framing. In this conversation, she walks through the actual trajectory of her career: painting quietly at home after leaving a corporate job, a studio that came with the house she and her husband bought, a two-year adoption journey that turned painting into an emotional outlet, and the local shop visit on a family walk that eventually led to her best sales weekend ever at a Round Top-style show.

We get into the stepping-stone nature of an art career, how relationships and "wasted" opportunities compound over time, and why Jennifer believes none of her past jobs or slow seasons were ever really wasted. She's candid about using ChatGPT to place her work in styled rooms for Instagram, despite her instinct to resist AI as someone who loves physical books, handmade work, and supporting other makers, and why she's landed on it as a tool that solves a real problem rather than something that cheapens what she does.

We also dig into her marketing engine: how she built an Instagram strategy around recurring content pillars (she compares it to a newspaper column), why she posts the same piece of art multiple times without guilt, and how a simple DM conversation starter turns into a commission. Jennifer talks honestly about the harder parts too: juggling four young kids with a growing business, the years it took to stop feeling like an imposter calling herself an artist, and how she sets financial and creative goals she can hold loosely.

She closes with what's ahead: new releases through the Scouted Studio this fall, a collaboration with Serena & Lily launching in September, and a show with Mended at Round Top in October.

Find Jennifer on Instagram at @jennifermwalkerart and at jennifermwalkerart.com and check out her new collection on thescoutedstudio.com. 

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This is the final episode in our three-part series on working with interior designers, and it covers the part almost nobody talks about: what happens after the project ships. You landed the commission, she loved the piece, everyone's happy — and then six months go by and you haven't heard a word. 

I get into why that happens (it's usually not personal, she's just busy and juggling a dozen projects) and what to do about it: building a real re-engagement strategy that lives in her inbox instead of your Instagram feed, why install photos are the best marketing lever you're not using yet, and how to stay top of mind without turning into the artist who's always pitching. I also make the case for why I think too many of us are spending four hours a week worrying about reel views instead of one hour sending three emails that would actually move the business forward. If you missed them, go back and listen to part one and part two first. 

And for the extended version of today's episode — exactly how to ask for photos, usage rights, and what a follow-up cadence should look like — that's up on Paper Trail, my Substack, this week. 

Doors to The Club close September 24 and won't open again until next year, so if you've been on the fence, this is your sign. learn more here. 

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This Friday's replay is my conversation with Katherine Corden, a fine artist in Traverse City, Michigan, known for her expressive figures and color work, who got here by easing out of a career as a physical therapist rather than leaping. She started her art Instagram the week she graduated PT school, and eight years later, that side project has become a full-time business complete with an Anthropologie partnership, gallery representation, and licensing deals.

We talk through what she learned in Emily Jeffords' first-ever mastermind cohort, why she never discounts her original paintings, and how she runs a print business with zero inventory by printing everything to order. Katherine also shares some genuinely pinch-me moments, from her work appearing in an Architectural Digest home feature to her first public mural, plus a book cover licensing deal she was keeping mostly under wraps.

Find Katherine at katherinecorden.com and on Instagram @Katherinecorden.art, and check out her Substack, The Art Table.

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Welcome back to part two of my three-part series on working with interior designers. This one picks up after the designer has already said yes, and it's all about what happens next. I start with a story from my time at Fritz Porter, the to-the-trade studio in Charleston, and what it taught me about why the same designers kept coming back again and again: because we were easy to work with. That's the whole episode. 

I get into why being easy to work with matters more than almost anything else once you've got your foot in the door, why a simple contract actually builds trust instead of scaring people off, why you should always give yourself and your client more time than you think you need, and how a real invoicing and inventory system makes you look like the professional you already are. 

If you haven't heard part one, start there. I cover how to research designers and build the portfolio you'll actually send them. 

And if you want the extended version of everything in this episode, subscribe to my Substack. It's free, with bonus content if you want to go deeper. 

Next week I'm sharing an interview with an artist, and in two weeks I'll be back with part three, where we talk about what happens after the piece is delivered: follow-up, photography, and turning one sale into the next one. Your homework this week: get your systems in place. A way to track inventory, a real invoice, a commission contract, a policy on deposits. Do it now, even if you're not working with a designer yet, so you're ready the second someone says yes.

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This Friday's replay is my conversation with Eden Flora, an artist and registered art therapist in Oxford, Mississippi, whose collection-based approach to art has grown into a business built on teaching, licensing, and a lot of hard-won reinvestment.

Eden walks through how her fabric design degree and her master's in art therapy from Pratt both shaped how she works today, how she builds a collection around an idea she's personally sitting with, and how art licensing, something she says almost nobody talks about, has quietly become a steady source of income. We also cover why she's shifted energy away from Instagram and into her email newsletter, Studio Scoop, why she hired a marketing consultant this year, and the M&M story from a high school science class that still guides how she reinvests in her business.

Find Eden at edenwflora.com and on Instagram @edenwflora. 

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Welcome to Part 1 of our series on working with interior designers! For artists, understanding how to connect with these professionals can truly transform your business. In this episode, I share my insights from years as an artist and working for firms like Courtney Agosti Interior Design, plus coaching many of you. We're covering everything you need to know before you land that first project.

I'll explain why being memorable is key, drawing on examples like a fabric vendor's unique packaging and artist Shelby Hamilton's studio proximity. Learn my top recommendation for initial outreach: a compelling PDF portfolio. This isn't just a website link; it's a tailored document that fits how these experts already track vendors, including your work, commission process, and trade discounts.

Discover how to research and find the right partners, starting local, and why you need to reach out to many to get a 'yes.' I'll also share tips on personalizing your emails and even sending a small, memorable physical gift to your ideal contacts. Don't discount smaller to mid-size studios; they can offer consistent business and strong relationships.

Finally, I'll walk you through setting up an organization spreadsheet to track your communications and follow-ups – an important step for closing more deals. Stop relying solely on Instagram; proactively get your artwork in front of potential clients. Your homework: create your PDF portfolio, develop your outreach list, and start sending those emails. This is the jumping-off point for a truly successful full-time art business.

Subscribe to the Art Coaching Club Substack for more detailed tips and templates. Join me next week for Part 2!

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This is a fan favorite replay, and if you missed it the first time, now's your chance. I sat down with Ashley Ford of Pretty Penny Accounting, who works specifically with women-owned and creative businesses, and this conversation answers nearly every financial question I had when I started my art business.

We walk through the difference between a bookkeeper and an accountant, when it's actually time to hire one, what artists can legitimately write off, why you need a separate business bank account sooner than you think, and how to make sense of sales tax, 1099s, and quarterly estimated payments without losing your mind. Ashley also reframes budgeting as a spending plan instead of a restriction, which might change how you think about your own money.

We close out with listener questions, covering how much cash to keep on hand, what to do when your revenue grows but your profit doesn't, and the easiest way to stay on top of your books if bookkeeping is your least favorite task.

Find Ashley at heyprettypenny.com and on Instagram @prettypennyaccounting.

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Season two starts with one of my favorite conversations yet, with Brynn Casey, a Georgia-based artist known for her coastal and water-inspired paintings. We talk about her years apprenticing under Brit Bass Turner, why trying oil paint after a decade in her signature style feels almost forbidden, and the marriage metaphor she uses for the seasons of a creative career, some fireworks, some grind, all worth it.

We also get practical: why Instagram doesn't convert the way it used to and what Brynn's doing about it, including a Pinterest strategy pulling 40 percent of her web traffic, how to cold-pitch interior designers, why photography should come before your website, and how she built a product ladder, from journals and calendars to prints and commissions, so there's an entry point at every budget.

Her closing advice stuck with me: stay in your lane, keep your eyes forward, and stop checking what everyone else is doing. It's the perfect way to kick off this season.

Find Brynn at brynncasey.com and on Instagram @brynnwcasey.art.

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It's a Friday fan favorite, so today I'm resurfacing one of the episodes y'all keep coming back to: my interview with Chad and Daisy of Studio Giclée in Wilmington, North Carolina. These two are the real deal — Daisy's a painter who studied art and interior design, and Chad grew up working in his family's print shop in Nebraska before spending over a decade doing color correction in LA, including for TV and film. Put those two together and you get a print shop that only works with artists, which changes everything about how they approach a print.

We get into all of it: paper versus canvas, the difference between a standard border and an excess border (a distinction that will save you from ordering the wrong frame), aspect ratios and why they make everyone's brain hurt, what DPI actually means for your file, and how to photograph your own work at home if you're not local to them. We also talk about limited editions, whether you should sign your prints, and the smartest way to decide which sizes to even offer when you're just starting out.

If you've ever felt overwhelmed trying to turn your art into prints, or you already sell prints and want to tighten up your process, this one's worth the replay.

Come find me elsewhere too. I'm on Instagram at @theartcoachingclub and @hayleypricewhite, on TikTok at @hayleypricewhite, and if you want the deeper stuff — the essays, the behind-the-scenes of running this business, all of it — subscribe to my Substack, Paper Trail.

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Yes, it's August. Yes, we're talking about Christmas. Stick with me, because the artists who do holiday well aren't the ones scrambling in November, they're the ones who planned in the summer.

Today I'm walking through the framework I use with my coaching clients to think about holiday sales: seeds versus money makers. Money makers are your originals, commissions, and bigger bespoke pieces. Seeds are the giftable stuff, ornaments, calendars, small prints, cards, and their real return isn't the sale price, it's the marketing. A seed sits in a stranger's home for years, doing the kind of word-of-mouth work no ad campaign can touch.

I share the story of the ornaments my grandmother gave my sister and me every year growing up, why I still think of her every time I decorate my tree, and what that kind of loyalty could mean for an artist's business. We also dig into pricing psychology (the holiday-party-wine-bottle test), why underpricing gift items can actually lose you sales, and how to reverse-engineer your whole season from your ship dates.

Want the deeper breakdown, with case studies? Subscribe to my Substack, Paper Trail, for Thursday's issue. 

And if you want to build out your own holiday plan with me directly, the waitlist for the Art Coaching Club is here: https://www.theartcoachingclub.com/about-1

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Pricing is probably the question I get asked more than anything else — right behind shipping tips. So to close out this three-day series and kick off season two, we're talking about how to actually price your art.

I'm walking through the pricing mistakes I see most often — giving work away "for exposure," panic-discounting during a slow month, pricing off materials alone, copying someone else's price sheet, underpricing commissions just to land the client — and what those mistakes really cost you over time: a hole that's brutal to climb out of, galleries and shows that pass you over, and the burnout that pushes so many talented artists to quit.

Then we get into the fix: the three pricing models I actually use (square inch, hourly, and market comparison), how to price commissions so you stop resenting them, and the mindset shift that matters more than any formula — your dream client respects the number, raising your prices can grow demand instead of killing it, and a sustainable business beats a busy one every time.

If you've ever wondered whether you're charging enough or you're ready to raise your prices without scaring off clients, start here.

Homework this week: audit your own pricing and see where you land.

Loved this one? A quick rating and review helps this show reach more artists who need it — and subscribing means you never miss an episode.

Read my recent Substacks on Pricing: https://hayleypricewhite.substack.com/p/tips-for-pricing-art

https://hayleypricewhite.substack.com/p/the-year-i-sold-a-painting-for-20?r=3ehfyc

https://hayleypricewhite.substack.com/p/the-truth-about-raising-your-prices?r=3ehfyc

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Most artists think their ideal buyer is some hyper-rich woman sitting in a castle, waiting to click purchase. She's not. Your real buyer is closer to you than you think — she's the person who splurged on something last month she didn't need, saved all year for a piece she loved, or bought herself a gift she didn't feel like explaining to anyone. Art isn't a commodity only the wealthy buy. It's belief, desire, and a luxury people find a way toward even when the math doesn't quite work.

In this episode I'm breaking down what's actually happening in a collector's head in the moment they decide to buy: the role of story, why real scarcity works and manufactured urgency backfires, how trust gets built long before anyone sees your prices, and why the way you tier your work can make or break a sale. I'm pulling real examples from my own Reading Girls collection and from what running The Scouted Studio gallery has taught me about which artists build collectors and which ones don't.

If you've ever made something beautiful and still couldn't figure out why it wasn't selling, this one's for you.

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Season two is here, and yes, I know season one somehow ran 250-something episodes and this is still "season two." We're not overthinking it. I took the spring and summer off, and I'm back with a shift: fewer interviews, more solo episodes built around one thing — growing a real, sustainable art business. The interviews aren't gone, and there are 200-plus of them in the archive if you want another artist's story to pair with these. But the weekly focus now is practical, walk-away-and-do-it advice, not just inspiration.

This episode is part story, part reckoning. I tell you about the semester I nearly didn't double major in art, the professor who talked me into it, and the day I stood up in front of my class, flipped my notes over mid-presentation, and asked them to vote on whether I should take a "safe" internship or go all in on my art. I also tell you what happened after — the magazine job that didn't turn into a job, the arts management gig that turned into a gallery I ran out of a bedroom, then a closet with curtains hung around a painting so I'd feel like I had a window, then an actual studio, then King Street, then back online because, well, 2020.

From there we get into the starving artist myth itself — where it actually comes from, what it costs you the longer you believe it, and why I think it's increasingly just not true. My take: money and art aren't enemies, collectors respect work priced with confidence, and building a sustainable business doesn't mean turning into a machine or giving up your mornings with your coffee and your dog.

Your homework this week isn't a five-step framework. It's two words: just start. The email you've been drafting, the video you've been avoiding, the collaboration you keep talking yourself out of — that's the thing to do today.

If this is useful, subscribe so you don't miss an episode, and send it to another artist who needs to hear it. Come find me on Instagram at The Art Coaching Club and tell me what you're starting this week.

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Lindsey McCord paints under the name Lindsay Crafter, a nickname a boss in New York gave her years ago when she was rigging marshmallows from ceilings for Target and L'Oréal events. She got there through fashion school, event production, ghostwriting, prop styling, basically every creative job that existed, and it wasn't until she had her daughter in 2020 that painting became the thing she actually built a business around, posting one piece at a time while the baby slept.

This conversation goes deep on the parts of running an art business that don't show up on Instagram. Lindsey walks through what she believes was a full year of suppressed reach after opting into Instagram's paid views program, watching her income graph mirror her impressions graph almost exactly, and how a single interior design placement (a show house piece that got picked up by House Beautiful) pulled her back from the edge. She talks about the bathroom-mirror goal sheet that changed her income more than anything else she tried, why she stopped making tiny pieces and started painting larger canvases for the same amount of studio time, and why she quit discounting her work entirely after watching flash sales quietly train collectors to wait her out.

We also get into Pinterest as her single biggest source of international sales, why she thinks chasing follower count actively works against you, a cautionary tale about a market booth that cost her thousands of dollars and taught her how to vet a show before committing, and a refreshingly honest conversation about money, shame, and why she thinks women artists in particular need to talk about income more openly.

If you've ever wondered whether the artists you follow online have it as figured out as it looks, this one is a good reminder that nobody does, and that's fine.

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This week's Friday replay is with Brittany Smith, and it's one of my favorite conversations about what actually happens between "I started painting again for myself" and "I have a thriving art business." Brittany's path wasn't linear. She turned down a scholarship to SCAD to stay close to family, had a life-altering year in college, once planned to move overseas to teach jewelry-making to women coming out of human trafficking, and ended up instead raising three young kids, one with special needs, before she ever opened an Etsy shop in the summer of 2019. Her first sale, to a total stranger in Texas, arrived damaged because she had no idea how to ship yet. Everyone starts somewhere.

We talk about the floral collection she painted in June 2020 that sold out in four minutes, and how that moment gave her the confidence to keep going. We also get into the year she poured everything into growing her Instagram, hit burnout, and pulled back the following year to just focus on the work, which turned out to be her best year yet. That's a pattern I hear from artist after artist, and it never stops being worth repeating.

The back half of this one is genuinely useful if you're trying to build income that isn't entirely dependent on your own two hands: prints, curated gallery partnerships with a hired designer, licensing deals (including one with a friend who's become both a collector and an unofficial business mentor), and wholesale. Brittany's advice on starting small with licensing rather than chasing the big-box deal right away is worth sitting with.

Her closing advice: give yourself permission to just create without the pressure of a launch calendar, and if you're serious about this, invest in a real website. Etsy is a fine place to start, but your own site is your storefront.

Find Brittany on Instagram and at brittanysmithstudio.com.

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In this episode, I sit down with Ekaterina "Kat" Papova, artist, founder of Create Magazine, and creator of The Art Queens community, to talk about the messy, unglamorous path from making art in your dorm room to running a real business around it. We swap stories about our earliest Instagram days, the websites we obsessed over and rebuilt a dozen times, and the moment we each realized that waiting for the "perfect" setup was just another way of stalling. Kat shares how she built Create Magazine and The Art Queens out of a genuine hell-yes moment, and how she decides which ideas are worth chasing versus which ones just need to sit and simmer. We also get into email lists as a safety net against Instagram's chaos, why bootstrapping before you invest in a fancy rebrand actually pays off, and how knowing your numbers (even the ones that sting) changes what you make and how you price it. Kat's new book with Chronicle Books was about to launch when we recorded this, and she talks about what it took to get there. If you've ever felt paralyzed by a blank Instagram bio or a spreadsheet, this one's for you.

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This week's rewind takes us back to one of my favorite conversations, with watercolor artist, live wedding painter, and podcaster Paige Lindsey. Paige got laid off in March 2020 and turned that gut-punch into Paige Lindsey Design, but the real story starts years earlier, with a BFA program that left her feeling like a failure and a paint-and-sip studio that taught her more about running a business than art school ever did.

We get into all of it. The scholarship trip to Italy that gave her the confidence to come home and start over. How markets, workshops, and a wildly successful bridal bouquet giveaway during lockdown built the foundation for the business she runs today, one that now spans commissions, live wedding painting, workshops both online and in person, and her own podcast.

Paige is also refreshingly honest about the parts nobody posts about: therapy, an early labor she suspects was brought on by overdoing it, and the ongoing work of unlearning hustle culture now that she's a mom. If you've ever felt like your path has to look tidy to count, or like you need a mentor to show up before you're allowed to start, this one's for you. Paige's advice, plus her plans for teaching other artists how to build corporate and small-business partnerships, might be the nudge you need this Friday.

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We're bringing back a favorite from the archives! This week, we're replaying Episode 26, featuring artist Megan Daisy Milner. Even though this conversation originally aired years ago, the insights are just as relevant today.

In this episode, Megan shares her journey as an artist, how she expanded her business into textiles and wallpaper, the importance of professional photography in building an art brand, and how she balances motherhood with running a successful creative business.

Whether you're discovering this episode for the first time or giving it another listen, we hope you'll find inspiration and practical advice for growing your own art career.

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Fan Favorite Friday Replay

This week, we're bringing back one of our most-loved conversations with artist and entrepreneur Adam Trest.

In this episode of The Art Coaching Club Podcast, I sit down with Mississippi-based artist Adam Trest to explore how he transformed his distinctive, pattern-rich artwork into a thriving creative business that extends far beyond the canvas.

Adam shares his journey from traditional fine art and portrait painting to developing a recognizable style that now lives across products, licensing partnerships, fabric collections, tile designs, and more. Along the way, he offers candid insights into building a sustainable art career, growing a loyal audience, and balancing creativity with business strategy.

In this conversation, you'll hear about:

• How Adam discovered and refined his signature artistic style
• His transition from fine art to licensing and product design
• Lessons learned from launching a wholesale business and retail storefront
• Why email marketing has been one of his most valuable business tools
• The role storytelling plays in building a memorable brand
• Advice for artists looking to diversify their income and expand beyond original artwork

Whether you're interested in licensing, product development, audience building, or simply hearing how another artist has successfully navigated the business side of creativity, this episode is packed with practical insights and inspiration.

Enjoy this Fan Favorite Friday replay, and be sure to check out Adam's work on his website and Instagram.

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This week I'm revisiting my conversation with Catherine Dolaher, founder of CD Arts Management, and honestly it holds up. We talk about what an artist manager actually does day to day, how Catherine went from working with Riley Sheehy to building her own management company, and why the gap left by galleries has created a real need for this kind of behind-the-scenes support. We also get into the in-person sales trend that's quietly moving a lot of work right now, why three great designer relationships can outperform forty, and the one investment Catherine says artists need earlier than they think. If you've ever wondered what it would look like to have someone in your corner who isn't a gallery, this one is worth a revisit.

https://www.cdartsmanagement.com/

https://www.instagram.com/catherinedolaher/

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Katie Brown grew up in a small town, pursued art in college despite every practical concern, and then spent years taking detours through anxiety and real estate before she found her way back to painting for good.

In this conversation, Hayley sits down with the Greenville, South Carolina-based artist to talk about what it actually took to build a thriving creative career. Katie shares how she developed a style that is distinctly hers, how she built a social media presence that opened real doors, and how she landed gallery representation with Well and Wonder, Shane Gallery, and Gregory Irby Gallery.

But the more honest part of the conversation is about what happens before all of that. The comparison spiral. The detours. The slow work of staying consistent when nothing feels certain yet. Katie is generous with the hard parts and it makes everything else she's built feel real.

If you're in the middle of figuring it out, this one is for you.

Follow Katie at @katiebrown_art and find her work at katiebrownart.com

Friday Rewind: revisiting one of our favorite conversations from the archive.

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What does it actually look like to take your art business seriously on social media? Maddie Grace Maierhofer knows.

In this episode, Hayley sits down with the Savannah-based artist whose joyful, colorful work and daily posting habit transformed her creative career in under a year. Maddie went from 40K to over 160K Instagram followers, built consistent monthly sales, and landed a collaboration with SMEG USA along the way.

They talk about what posting one reel a day actually did for her business, how she balances commissions and creative energy without burning out, what she does when shows don't go as planned, and how she navigated her first brand partnership. Honest, practical, and full of the kind of specifics you can actually use.

If you've been trying to find your rhythm online, this one is worth your Monday morning commute.

Follow Maddie at @maddiegraceart

Friday Rewind: revisiting one of our favorite conversations from the archive.

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This Friday Rewind is one of your all-time favorites — and for good reason.

In this episode, I sit down with artist Kirsten Williams to talk about what really happens between starting out and selling out collections. We cover finding your style (and why it takes longer than you think), building a sustainable art practice, and learning how to treat your creative work like a real business — without losing the joy of making.

Kirsten shares her journey from a 15-year career in marketing to becoming a full-time artist, how years of experimentation led to a breakthrough series, and the behind-the-scenes shifts that helped her work sell out — from email lists and launches to mindset and patience.

If you’ve ever felt behind, stuck, or unsure if you’re “doing it right,” this conversation is a powerful reminder that consistency, confidence, and timing matter more than overnight success.

Whether you’re discovering this episode for the first time or pressing play again, it’s one worth revisiting.

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Welcome to Fan Favorite Fridays — a replay series where I reshare the most-loved episodes from The Art Coaching Club podcast, especially for newer listeners or longtime fans who want a meaningful re-listen.

This week’s rerun features Meredith Kinney, and it’s one you really loved when it first aired.

In this conversation, Meredith shares her journey from a long career in graphic design and branded environments to building a fine art practice rooted in botanicals, pattern, and visual storytelling. We talk about how her background in large-scale design informs her work today — and how she’s thoughtfully expanding her art beyond the canvas into wallpaper, pattern, and product collaborations.

In this episode, we cover:

• How Meredith blended graphic design, fine art, and mixed media into a cohesive style

• The creative experimentation that led her to her current body of work

• Marketing art without feeling “salesy”

• Using Instagram and email in a way that feels authentic and sustainable

• Thinking long-term about art as both a practice and a brand

If you’re an artist navigating the space between fine art, design, and creative entrepreneurship — or thinking about how your work could live in more than one format — this episode is especially worth revisiting.

Whether this is your first listen or your second (or third), Fan Favorite Fridays is a reminder that some conversations only get better with time.

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This Fan Favorite Fridays episode features Julia Hetzel discussing how to find your niche. Julia shares her perspective on what it means to 'sell out' in a positive way and the importance of trusting your own work. We explore the journey of identifying your unique space and building confidence in your artistic path. If you're looking to define your voice and believe in your craft, this conversation with Julia Hetzel offers insights into navigating your career. Follow the show for more conversations like this.

Think of Fan Favorite Fridays as a guided rewind: the conversations that still matter, still teach, and still resonate — sometimes even more than they did the first time around.

Enjoy the replay.

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Posting this off-schedule because the conversation got too loud to ignore. An emergency drop on copycats in the art world — both flavors of it. The viral DIY-the-painting-yourself video that's been making the rounds, and the bigger, quieter problem of artists copying other artists. I get into how I've navigated this with my coaching clients and gallery artists, the Pinterest misunderstanding that keeps people from marketing their work, why building your business on someone else's style will quietly tank your reputation, and the patience piece nobody wants to hear about. Plus what's coming back in August (yes, including this podcast), the Club waitlist, and a finance workshop on May 21st for growing your business off your own work.

Join The Club Waitlist

Sign up For the Money Playbook Workshop

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Are you posting consistently on Instagram but still not making art sales?

In this episode of The Art Coaching Club Podcast, I sit down with Neve of Neve Creative Studio — a social media strategist and art marketing expert who helps artists and creative brands scale their visibility and boost sales.

We unpack what’s actually working right now on Instagram for artists — and what might quietly be costing you growth and collectors.

Inside this conversation, we cover:

• Why you may only be attracting other artists (not buyers)
• The difference between aesthetic content and content that converts
• How to sell emotional value before you sell your artwork
• Why the algorithm isn’t your biggest problem
• How to use virality as the top of your funnel — not the whole strategy
• The role of personal branding in selling art
• Why “30 days of content in 30 minutes” doesn’t work for creatives
• How to position your art brand to support higher prices

If you want to build a stronger art brand, grow your audience with intention, and turn followers into collectors — this episode is your wake-up call.

Instagram: https://www.instagram.com/neve.creativestudio/?hl=en

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In this episode, I’m joined by Emerson Harmon, founder of The Harmon Edit, to talk about what content creation actually looks like behind the scenes—and why it’s become such a powerful tool for artists and creative business owners.

We dive into how Emerson built her business capturing iPhone video content for wedding planners, interior designers, and creatives, why “content creation” is not the same thing as influencing, and how storytelling—not trends—is what truly drives engagement and sales.

We also talk about:

• Why your everyday work is interesting (even if it doesn’t feel like it)

• How to capture better video without overthinking or burning out

• The difference between polished content and relatable content—and why you need both

• How showing your face builds trust, memorability, and momentum

• When it makes sense to DIY content vs. bring in help

• Pricing, boundaries, and evolving your business as demand grows

If you’ve ever felt stuck trying to “show up online,” unsure how to translate your creative work into compelling content, or overwhelmed by video altogether, this conversation will completely reframe how you think about marketing.

You’ll walk away with practical mindset shifts, simple content strategies, and a clearer understanding of how storytelling—not perfection—moves your business forward.

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In this episode, I’m joined by Atlanta-based abstract artist Lindsay Von Art, who shares her journey from the advertising world to becoming a full-time artist—and how consistency, relationship-building, and trusting her instincts shaped her career.

We talk about finding your voice while putting yourself out there, working successfully with interior designers, and why showing your work in real spaces can completely change how collectors connect with it. Lindsay also shares how Instagram fits into her business today, her thoughts on Pinterest and other platforms, and why she’s expanding into functional art through custom painted lampshades.

This episode is full of practical insight for artists looking to grow thoughtfully, diversify their income, and build a sustainable art career that evolves with them.

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In this episode, I’m joined by Kennedy B. Holley (KBH), an artist known for her expressive, layered work and thoughtful approach to building a long-term creative career. We talk about what it really takes to sustain an art practice over time—balancing studio work, life seasons, energy, and growth without burning out or losing momentum.

 This conversation is honest, reassuring, and deeply practical for artists who want longevity—not just quick wins.

Perfect for artists who want to build a career that fits their life, trust their process, and keep showing up to the work.

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In this episode, we sit down with Walker Antonio, a Virginia-based Filipino-American painter whose work blurs the boundaries between the real and surreal, the physical and psychological. Working primarily on a large scale, Walker's process moves from energetic chaos to deliberate refinement—a philosophy that extends to his remarkable career trajectory.

Just 18 months after graduating from Wofford College with his BA in Studio Art and Art History, Walker has built an impressive professional practice. He shares his unconventional journey from receiving the 2023 Whetsell Family Fellowship to spending 10 months at a ski resort in Germany, and how he quickly gained representation with three galleries upon returning stateside.

We dive into Walker's evolving artistic practice—from large-scale figurative works exploring themes of environment and identity to experimental 6x6-inch pieces that challenge his understanding of composition. He opens up about the pivot points in his career, including creating 34 pieces in 10 days during the Foundation House Artist Residency and showing alongside Picasso and Basquiat at the Palm Beach Modern Contemporary Art Fair.

As the first visual artist selected for the Kenan-Lewis Fellowship at Woodberry Forest School, Walker offers candid insights on balancing teaching, pursuing his MA in Fine Arts from Falmouth University, and managing the business side of art. He emphasizes the power of authentic networking over social media growth, the many hats artists must wear (accountant, marketer, graphic designer), and why he's chosen to avoid commissions to protect his creative vision.

With solo exhibitions at Stevenson & Co. (Charleston, SC) and the Rhodes Art Center (Gill, MA) in 2025, plus upcoming shows at Sheridan Studios (Macon, GA) in February 2026 and the Baker Gallery (Woodberry Forest, VA) in November 2026, Walker's career is rapidly expanding. His work has been published in American Art Collector and Suboart Magazine, with forthcoming publication in the Penn Journal of Arts and Sciences.

Whether you're an emerging artist or simply curious about the art world, Walker's perspective on treating Instagram as a living portfolio, his strategic approach to artist residencies (including his upcoming 2026 Elf School of the Arts Residency), and his commitment to "just keep going" will inspire you to pursue your creative path with intention and authenticity.

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Why do collectors hesitate to buy art — even when they love your work?

In this solo episode of The Art Coaching Club podcast, I’m breaking down why collectors don’t buy art, using real conversations I hear again and again from artists inside The Club and in one-on-one coaching.

If you’ve ever thought:

• “People love my work, but they’re not buying”

• “Maybe my prices are too high”

• “Maybe my art just isn’t good enough”

This episode is for you.

We’ll dig into the art sales psychology behind collector hesitation and talk through what actually stops collectors from buying art — and why it’s usually not about talent, trends, or Instagram reach.

In this episode, we cover:

• Why collectors don’t buy when they’re unsure (not uninterested)

• The biggest misunderstanding artists have about how collectors decide what to buy

• Why price often feels unclear, not wrong

• Why cheap art doesn’t sell the way artists think it will

• How context, confidence, and clarity help collectors move forward

• What artists misinterpret when collectors go quiet

• How to guide collectors without pressure or awkwardness

Buying art is a luxury decision, not a rational transaction — and understanding that changes everything about how you sell, follow up, and build long-term collector relationships.

This episode is especially helpful if you want to:

• Attract art collectors, not just followers

• Understand why interest doesn’t always turn into sales

• Sell art with more confidence and professionalism

• Build a sustainable art career without slashing prices or chasing trends

These are the exact conversations we go deeper into inside The Club, where artists learn how to sell their work with clarity, confidence, and integrity — without guessing or burning out.

Subscribe for more solo episodes on pricing, collectors, artist business strategy, and building a career that actually lasts.

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Taxes are one of the most confusing parts of being a working artist, especially when you’re self-employed, selling through galleries, or juggling multiple income streams.

In this episode, I’m joined by Hannah, a working artist and the founder of Sunlight Tax, to break down the tax basics every artist needs to understand, in clear, plain language.

We cover:

• What a Schedule C is and how artists are taxed when self-employed

• How self-employment tax actually works (and why it’s higher than you expect)

• 1099s explained, including galleries, Stripe, PayPal, and Etsy

• Why you still need to report income even if you don’t receive a 1099

• Simple ways to stay organized without rigid bookkeeping systems

• When an LLC makes sense for artists and when it doesn’t

• The easiest first step to take if taxes feel overwhelming right now

This is a practical, grounded conversation designed to help artists feel clearer, more confident, and better prepared without turning finances into a second full-time job.

Resources mentioned in this episode:
Sunlight Tax: https://www.sunlighttax.com/
1099s for creatives: https://www.sunlighttax.com/1099

If you’re an artist building a sustainable career and want to understand the business side without losing your creativity, this episode is for you.

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In this episode, I’m joined by artist Carrie Pittman, whose work is known for its movement, texture, and emotional depth — and whose career is a powerful example of what it looks like to build longevity as an artist.

Carrie began her professional life in sales and finance, and painting originally entered her world as a creative outlet during a difficult personal season. What started as healing slowly evolved into a full-time art career that’s now spanned more than a decade, built through commissions, designer relationships, collaborations, and a deep belief in her own work.

In this conversation, we talk about:

• Developing an artistic voice without formal training

• Making the leap away from a secure career into full-time art

• Confidence, comparison, and learning to ask for opportunities

• Why no one is coming to “discover” you — and why that’s actually empowering

• Building a sustainable business through commissions, collaborations, and consistency

• Navigating social media without letting metrics dictate your worth or direction

• Balancing hustle, rest, and long-term creative energy

Carrie is honest, grounded, and refreshingly practical about what it really takes to show up for your work year after year — creatively and financially.

This episode is especially meaningful for artists who are serious about longevity, navigating self-doubt, or trying to reconcile creativity with real-life responsibilities.

• Follow Carrie on Instagram:
https://www.instagram.com/carriepittmanart

• Explore Carrie’s work:
https://www.carriepittman.com

• Apply to The Art Coaching Club (applications are currently open):
https://www.theartcoachingclub.com/about-1

• Learn more about The Art Coaching Club:
https://www.theartcoachingclub.com

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In this episode, I’m joined by artist Ashley Blazer, whose work is rooted in the natural world and explores spirituality, human presence, and the landscapes we move through — both physically and creatively.

Ashley recently relocated from Austin, Texas to Charlottesville, Virginia, and we talk about how changing environments can reshape the way you see, make, and think about your work. Her practice spans painting, textiles, and sculpture, and one of the most powerful throughlines in this conversation is permission — permission to experiment, to step away from a medium, and to return to it with new clarity.

We cover:

• Letting your artistic style evolve without forcing an “arrival”

• How environment and place influence creative work

• Balancing studio time with the realities of motherhood

• Navigating the business side of art without losing creative momentum

• Marketing, visibility, and building sustainable relationships as an artist

• Why discomfort in your practice is often a sign of growth

This is an honest, grounded conversation for artists who are navigating change, refining their direction, or trying to balance creativity with the rest of life.

• Learn more about Ashley Blazer and her work:
https://www.ashleyblazer.com

• Apply to The Art Coaching Club (applications are currently open):
https://www.theartcoachingclub.com/about-1

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As the year winds down, it’s easy to focus on what didn’t get done — the goals you missed, the plans that fell apart, the version of the year you thought you were supposed to have.

In this solo episode, I’m offering a different way to reflect.

Most years don’t fail us.
They educate us.

We’re talking about why falling short doesn’t mean you did anything wrong, how creatives often outgrow the version of themselves who set their goals in January, and how to re-plan the year ahead from who you are now — not who you hoped you’d become.

I’m also sharing how I use a word of the year as a guiding lens, why I look at it before I evaluate my goals, and what my past words — Expand, Rest, Refine — taught me about growth, capacity, and alignment. This year, my word is Trust, and I unpack what that really means in practice.

If you’re feeling behind, burned out, or unsure how to make sense of a year that didn’t go exactly as planned, this episode is meant to ground you — not push you into another round of pressure-filled goal setting.

Your goals didn’t expire.
They evolved.

• Follow along on Instagram:
https://www.instagram.com/hayleypricewhite

• Read my Substack (weekly reflections + strategy):
https://hayleypricewhite.substack.com

• Apply to the Art Coaching Club interest list:
https://www.theartcoachingclub.com/about-5

• Learn more about The Art Coaching Club:
https://www.theartcoachingclub.com

• Explore my artwork & collections:
https://www.hayleypricewhite.com

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Pinterest Predicts isn’t about trends — it’s about desire. In this episode, Hayley Price White breaks down what the 2026 report reveals about where taste is heading, how collectors are evolving, and what artists should pay attention to right now.

From maximalism and ornament to softness, nostalgia, and human touch, this episode helps artists understand how cultural shifts show up in art — without copying or compromising their work.

Read the article here: https://hayleypricewhite.substack.com/p/7b533506-e693-4f4b-85f5-c8cb262e24c4

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Read our most recent Substack: https://hayleypricewhite.substack.com/
Subscribe to the Substack: https://hayleypricewhite.substack.com/subscribe

Fashion illustrator Kelsey Linnartz (@linnartzy) built her entire art career on a single moment of courage — one bold introduction that changed everything.

In this episode, Kelsey shares how she went from fashion student to landing events with brands like Microsoft, Golden Goose, Alice + Olivia, Neiman Marcus, and more… all by trusting her instincts, betting on herself, and saying yes before she felt ready.

We talk about burnout, moving cities, rebuilding community, pricing confidence, hiring interns, navigating creative ruts, and what it really looks like to grow an art business in 2025.

If you’ve ever wondered what could happen if you gave yourself just 10 seconds of courage… this episode is your sign.

Learn more about Kelsey: https://www.linnartzy.com/

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If you’ve ever looked at your creative business and thought, “Everything feels important… so where do I start?” — this episode is for you. Today I’m breaking down a simple, coaching-backed framework to help artists decide what to focus on, reduce overwhelm, and get clear on the priorities that actually move your business forward.

We’ll talk about:

• How to identify your core revenue drivers

• The visibility platforms that truly grow your art business

• The systems that make everything easier

• A decision-making test you can use before choosing any task

• How to create clarity going into 2026

If you’re ready to walk into the new year with more structure, more confidence, and a clearer plan for your creative business, this episode will give you the tools to simplify and refocus.

And because this episode drops right before my Plan Your Most Profitable Creative Year Yet workshop, I’m sharing an exclusive listener-only discount code at the end. It’s your last chance to join us and map out your most aligned and profitable 2026. Sign up here. 

Perfect for artists, creative entrepreneurs, and anyone building an online or studio-based art business.

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Today’s episode is a powerful and honest conversation with artist Emma Katherine, whose Western-inspired paintings have exploded in popularity over the past year. We talk about what it’s really like to grow a creative business while balancing motherhood, staying connected to your audience, and navigating the overwhelming parts of success that no one prepares artists for.

Emma opens up about:
• How her art business has evolved since she was last on the podcast
• Balancing life as a new mom and full-time artist
• The emotional and logistical side of rapid business growth
• How she handles copycats, stolen artwork, and copyright issues
• What she’s learned from consulting with trademark and copyright attorneys
• Why protecting your creative work matters at every stage
• The mindset shifts that help her stay grounded and keep creating
• Exciting new partnerships, collections, and events she’s working on

Whether you’ve dealt with copying in your own creative career or want to protect your work as your business grows, this episode is full of candid advice, real stories, and inspiration to help you move forward with clarity and confidence.

Emma’s work, growth, and perspective offer so much insight into what it looks like to build a meaningful brand as an artist today — and how to stay true to yourself in the process.

Follow Emma: @emma_katherineart
Website: emmakatherineart.com

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In today’s episode, I sit down with artist Kimberly Castrodale to talk about her winding path from special education teacher to full-time artist, and how motherhood, loss, and everyday life continue to shape her work. Kimberly shares how she discovered her creative identity, embraced a slower evolving style, found meaning in florals, and learned to trust her own rhythm—even when it didn’t match what other artists say you “should” do.

We dive into:
– How she blended teaching, motherhood, and art before going full-time
– The story behind her Wonder Collection and how loss transformed her creative practice
– Why florals became her signature (and why she hesitated at first)
– How she uses Instagram, her newsletter, and in-person shows to grow her audience
– The surprising reason she reduced her studio time—and made better art
– Her experience getting into major shows like Loyola and Spotlight on Art
– The emotional rollercoaster of being an artist (and how she rides it)
– The power of artist friendships, community, and not doing it alone

If you’re an artist craving clarity, connection, or permission to build your practice your way, this conversation is full of honest insights, heart, and encouragement.

Where to find Kimberly:
Instagram: @kimberlycastroale_art
Website: kimberlycastrodaleart.com

Want to sign up for my workshop?
Learn more here

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What if your art business could grow through joy instead of hustle?

In this episode of The Art Coaching Club, host Hayley Price White sits down with Jen Carmiel, watercolor artist, illustrator, and founder of The Small Joys Club — a monthly art-and-letter membership inspiring people to find beauty in the little things.

Jen shares how she built a thriving, sustainable art business through watercolor painting, local art markets, and YouTube — all while working part-time. You’ll hear how she turned her creative ideas into consistent income, earned artist grants, and built a growing online community around authenticity and connection.

We cover:

• How Jen grew The Small Joys Club from one subscriber to hundreds

• Turning art markets into long-term collectors

• Getting artist grants and local funding opportunities

• Monetizing YouTube as an artist (and loving it!)

• Why being a part-time artist can actually help your creativity thrive

• The mindset shifts needed to build a joyful, sustainable business

If you’ve ever wondered how to grow your art career your way — this episode is full of inspiration and practical ideas you can start using today.

Listen now on The Art Coaching Club and get inspired to build your version of success.

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