Explorez tous les épisodes du podcast The Andrew Faris Podcast
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|---|---|---|---|
| Alex Greifeld Tells Me And Nasrin How To Grow A DTC Fashion Brand | 29 Aug 2024 | 01:16:39 | |
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| To Make Higher Performing Ads, Know What Your Customers REALLY Want (With Sarah Levinger) | 23 Aug 2024 | 00:52:11 | |
Sarah Levinger spends most of her time thinking about what people REALLY want. Then she makes ads that talk about that. Sarah is a Consumer Behavior Strategist, working with DTC brands to think more about what's really motivating their customers, then build their brand and advertising to communicate about those things effectively. Learn that, she says, and your creative will reach whole new levels of performance. EPISODE SPONSORS MORE STAFFING
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| Don't "Test Everything" | 19 Jun 2024 | 00:33:22 | |
"Every brand is different. Make sure to test what works for yours." That's some of the most common advice about how to run an ecommerce business and I think it's deeply misleading and unhelpful. In this episode of the Andrew Faris Podcast, I make the case that instead of testing everything, you should learn from the collected wisdom of the people who already have. EPISODE SPONSORS MORE STAFFING
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| BFCM 5: Sean Frank From The Ridge | 08 Nov 2022 | 00:04:58 | |
It's Day 2 of my weeklong BFCM special: 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game.
This time we've got Sean Frank, founder and CEO of The Ridge, a 9-figure ecommerce brand run by absolute DTC marketing assassins. Sean has arguably the most actionable tip of the bunch for the week, and it caught Andrew totally by surprise.
If you love what Sean says here, follow him on Twitter at @seanecom, and be sure to buy yourself and someone you love some products from www.ridge.com during the holidays this year.
You can follow Andrew on Twitter at @andrewjfaris (www.twitter.com/andrewjfaris) and explore working with him at www.ajfgrowth.com.
Intro & Outro Music: "Holiday" by The Devious Means
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| BFCM 5: Jess Bachman From Fire Team | 07 Nov 2022 | 00:07:05 | |
So begins a BFCM special: 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game.
First up: Jess Bachman from Fire Team, an ecom agency that has seen a whole lot of Black Fridays. Jess has killer advice about how to think about the relationship between Black Friday vs. Cyber Monday and what kinds of customers you should be targeting with each.
Reach out to Fire Team at www.fireteam.is and make sure to follow Jess on Twitter at @hirefireteam (www.twitter.com/hirefireteam).
You can follow Andrew on Twitter at @andrewjfaris (www.twitter.com/andrewjfaris) and explore working with him at www.ajfgrowth.com.
Intro & Outro Music: "Holiday" by The Devious Means
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| Want Ads To Perform? Be More Specifc. | 01 Nov 2022 | 00:25:16 | |
Who are your ads talking to?
If you can't answer that question with real specificity, it's pretty unlikely that those ads will perform well. And in this episode, Andrew explains how to connect the specific value your product provides with the specific customers you're trying to sell to.
Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris).
Work with Andrew: www.ajfgrowth.com
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| Mandi Moshay Has A Bone To Pick With Me | 25 Oct 2022 | 00:46:57 | |
Mandi Moshay knows more than Andrew about retention marketing. It's that simple. So after Andrew told everyone "just send more email" back on The Ecommerce Playbook Podcast, Mandi responded with a, "Not so fast, pal" and they decided to have it out in a public format for the benefit of retention marketers and brand operators everywhere.
To work with Mandi, visit www.residentconsulting.com. You can also follow her on Twitter @mandimoshay (www.twitter.com/mandimoshay).
Follow Alex P (@heyitsalexp) on Twitter: www.twitter.com/heyitsalexp
Follow Chad Ross (@chadross_) on Twitter: https://twitter.com/chadross_
Want to stay up with Andrew? Follow him on Twitter at @andrewjfaris (www.twitter.com/andrewjfaris) or work with him by visiting www.ajfgrowth.com.
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| The Business Case For Relationship Building | 18 Oct 2022 | 00:35:21 | |
Does it REALLY matter if companies spend time and money on meals, outings, parties, and retreats? Andrew thinks it REALLY does, and has some practical suggestions for how to invest in building relational capital in you organization and what those investments will yield when you do.
This episode is brought to you by Kynship. Learn more about Kynship by clicking here: https://bit.ly/3EbogtK
Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris)
Email Andrew about the podcast: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
Intro music: "Tell Me, Mama" by The Devious Means
Outro music: "Rusty Little Scissors" by The Devious Means
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| Bonus: Bryan Porter's New Channel Growth Framework | 13 Oct 2022 | 00:12:04 | |
In today's short bonus follow-up with Bryan Porter from Simple Modern, Andrew wanted to hear more about the "new to mature" framework Bryan uses to analyze and strategize Simple Modern's approach to new revenue channels. So he asked him about it.
You can see the Boston Consulting Group's "Growth Share Matrix" by clicking here: https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/
Follow Bryan Porter on Twitter: @jbryanporter (www.twitter.com/jbryanporter)
Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris)
Email Andrew about the podcast: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
Intro & outro music: "Holiday" by The Devious Means
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| Simple Modern Is An Omnichannel Monster | 11 Oct 2022 | 01:05:34 | |
Andrew is joined by Mike Beckham (CEO) and Bryan Porter (CEcomO), cofounders of Simple Modern to talk about how they built a 9-figure omnichannel drinkware behemoth. Andrew and the SM guys talk Amazon (where Bryan has led SM to be the #1 seller of drinkware on AMZ), wholesale strategy, and a whole bunch more. Since recording this episode, Andrew had Bryan come back to talk specifically about Simple Modern's Amazon strategy. Listen on Apple, Spotify, or anywhere else you listen to podcasts. This episode is brought to you by Kynship. Learn more about Kynship by clicking here: https://bit.ly/3rrGAYc Simple Modern's Website: www.simplemodern.com Follow Mike Beckham on Twitter: @mikebeckhamsm Follow Bryan Porter on Twitter: @jbryanporter Follow Andrew on Twitter: @andrewjfaris Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com Intro music: "Tell Me, Mama" by The Devious Means Outro music: "Rusty Little Scissors" by The Devious Means | |||
| The Black Friday Episode | 06 Oct 2022 | 00:28:45 | |
You can't have an ecommerce podcast without having a dedicated Black Friday/Cyber Monday episode, so here it is. Andrew talks about the offer, email, and ads strategy that drives BFCM success. Listen for a clear, practical, highly actionable episode approach to the most important weekend in the DTC calendar.
This episode is brought to you by Kynship. Learn more about Kynship by clicking here: https://bit.ly/3CsZROZ
Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris)
Email Andrew about the podcast: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
Intro music: "Tell Me, Mama" by The Devious Means
Outro music: "Rusty Little Scissors" by The Devious Means
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| Bonus: Patrick's Insights On The Market For Ecom Brands | 29 Sep 2022 | 00:05:13 | |
Bonus episode! Andrew grabs Patrick for an extra few minutes to talk specifically about the transaction process for Supply and his read on the current M&A market for pureplay DTC ecommerce businesses.
Follow Patrick on Twitter: @soundslikecanoe (www.twitter.com/soundslikecanoe)
Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris)
Email Andrew about the podcast: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
Intro & Outro Music: "Holiday" by The Devious Means
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| Patrick Coddou Sold Supply | 26 Sep 2022 | 00:38:51 | |
After founding the business with his wife in 2015 and grinding his way to high 7 figures this year, Patrick Coddou has sold Supply. Patrick & Andrew talk about the journey, the exit, and what it's really like to bootstrap your from a side gig to a sale.
Follow Patrick on Twitter: @soundslikecanoe (www.twitter.com/soundslikecanoe)
Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris)
Email Andrew about the podcast: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
Intro music: "Tell Me, Mama" by The Devious Means
Outro music: "Rusty Little Scissors" by The Devious Means
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| Opening The Books: Zollie | 12 Jun 2024 | 01:41:32 | |
WHAT IS OPENING THE BOOKS? "Opening The Books" is my series of live-recorded coaching calls with brand operators who get my time for free in exchange for recording the call, including showing actual ad accounts and other financial data on the call. For more info and resources from this episode, visit www.ajfgrowth.com/zollie EPISODE SUMMARY Sarah Resnick has been helping crafters and, more specifically, weavers create beautiful custom projects for years. And as she did, she realized something: people need help understanding how color works. So she spent two years developing a product that can help makers of all kinds get better at making color decisions more effectively without going to the trouble of learning the intricacies of color theory. The product is brilliant: it's a simple deck of cards that takes the customer by the hand through the decision-making process on their projects. Sarah realized that the product had big potential for one of her brands, Zollie, so she got together with Andrew for a specific request: how can she launch the product as effectively as possible without a monster budget? So on this Opening The Books, Andrew coached her through the entire process on each of her channels. They talked about how to handle hype emails, building product-specific lists, and how to approach it in her Meta Ads account. EPISODE SPONSORS
THE BEST MEDIA BUYING/DTC LEARNING COMMUNITY ON THE INTERNET: • Get a free call ($150/hr value) when you sign up for three months of ADmission From Common Thread Collective: www.youradmission.co/andrew-faris-podcast WATCH MY PREVIOUS OPENING THE BOOKS EPISODES
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| Welcome To The Andrew Faris Podcast | 23 Sep 2022 | 00:13:36 | |
Andrew has a new podcast to go with his new business, and for the first episode, he's telling you all about both with the candor you've come to expect if you listened to "The Ecommerce Playbook" before.
Follow Andrew on Twitter @andrewjfaris (www.twitter.com/andrewjfaris)
Email Andrew about the podcast: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com.
Intro music: "Tell Me, Mama" by The Devious Means
Outro music: "Rusty Little Scissors" by The Devious Means
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| The 3 Stages Of Facebook Ads Growth | 05 Jun 2024 | 00:29:05 | |
Where do you need to focus your attention to grow your Meta spend? Is it in writing new angles? Increasing the volume of ads? Adding influencer content? Better media buying tactics? Or solving attribution? Well: it depends. Growth with Meta Ads is different depending on which stage your account is. Today, I'm breaking down the 3 stages of account growth so you can think through where to dedicate your resources next. EPISODE SPONSOR: MORE STAFFING Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting morenow.co/af. THE BEST DTC TRAINING RESOURCE ON THE INTERNET:
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| The Power Of Relentlessly Pursuing Profit | 29 May 2024 | 00:42:23 | |
I'm amazed at how good some ecommerce businesses are. Not necessarily the ones you read about or see on social media. They may or may not be good businesses. I'm thinking instead of businesses that I have seen up close and personally. In these businesses, when operators get crystal clear that bottom line profit is the ultimate driver of the value of their business, they can build SERIOUSLY profitable, valuable businesses. It sounds so simple: relentlessly pursue profit. But it's much easier said than done. And today, I'm explaining what I mean by that phrase and how to actually do it. EPISODE SPONSORS MORE STAFFING
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| You Send Too Much SMS & Not Enough Email (With Joel Biery) | 22 May 2024 | 00:51:51 | |
Email & SMS are cornerstones of DTC growth marketing, so I brought in one of my most trusted experts on the subject, Joel Biery. Joel is the founder of KapturBox, an email & SMS agency with whom I've worked on shared clients. So I've seen the quality of his work and can vouch for him: he knows what he's talking about. On today's episode, we talk about how to use owned channels to drive bigger moments on your marketing calendar and why you're probably not sending enough email but too much SMS. EPISODE SPONSORS MORE STAFFING
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| The Financial Roadmap For DTC Success (With Drew Fallon) | 14 May 2024 | 00:55:03 | |
Drew Fallon knows what financial mistakes you're making in your DTC business. And he wants you to stop. From being the CFO & COO of Mad Rabbit Tattoo to launching Iris (a brand new DTC financial data tool), Drew has thought about ecommerce finance from just about every angle. On this episode of the Andrew Faris Podcast, Drew and I tell you to stop spending ad dollars, start forecasting more carefully, and ultimately, create a more valuable business. EPISODE SPONSORS MORE STAFFING
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| Seasonality Is Way More Important For Your Revenue Than You Realize | 07 May 2024 | 00:32:49 | |
Everything is going great for a business: your ads are working, scale is happening, and you're seeing huge revenue growth for both new and returning customers. But you can't figure out why: were the new ads you made THAT much better than the old ones? Or sometimes it's the opposite: nothing is working, including the ads that were doing great only a few weeks ago. So what's the difference? More often than you realize, it's seasonality. Today, I explain the point and tell you what to do about it. EPISODE SPONSORS MORE STAFFING
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| Nasrin's Apparel Brand Is Growing Fast & Profitably | 30 Apr 2024 | 00:56:33 | |
Almost exactly a year ago, Nasrin Jafari recorded my first ever Opening The Books podcast episode. A few months after that, she hired me and my team as her agency. So how has it gone since that first conversation? On this episode of The Andrew Faris Podcast, Nasrin is back to talk about the highs, lows, and what she (and I) have learned on the way to doubling her fashion brand's business. EPISODE SPONSOR Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting morenow.co/af. SPECIAL OFFER ON THE BEST DTC EDUCATIONAL COMMUNITY ON THE INTERNET:
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| The 5 Categories Of DTC Businesses (And Why It Matters) | 23 Apr 2024 | 00:43:06 | |
What's your brand's pathway to profitable growth? Well, that depends: what type of brand do you have? If you understand the answer to that question, you can focus on the highest leverage areas of your business for creating profitable growth. Today on the show, I'm breaking down 5 categories of DTC brands and telling you how to approach growth in each. EPISODE SPONSOR Register for More Staffing's webinar titled "Managing an International Remote Team in the E-commerce World: The Massive Advantages And The Serious Pitfalls" on Thursday, April 25th at 10 am PST here: https://bit.ly/3QcFjRj THE BEST DTC TRAINING RESOURCE ON THE INTERNET:
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| The Power Of The Marketing Calendar For Driving Growth | 19 Apr 2024 | 00:23:41 | |
If you want your DTC brand to grow profitably, it can't JUST be about steadily improving your ads, emails, etc. That's great, but there is a more effective way to spike your revenue quickly, profitably, and in a way that's replicable throughout your brand's journey, and it's by leveraging the marketing calendar effectively. Today on The Andrew Faris Podcast, I'm telling you exactly how to do just that. EPISODE SPONSOR Register for More Staffing's webinar titled "Managing an International Remote Team in the E-commerce World: The Massive Advantages And The Serious Pitfalls" on Thursday, April 25th at 10 am PST here: https://bit.ly/3QcFjRj THE BEST DTC EDUCATIONAL RESOURCE ON THE INTERNET:
REFERENCED IN THIS EPISODE:
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| How To Unlock Scale In A Plateaued, Cost-Controlled Meta Ads Account | 20 Aug 2024 | 00:41:48 | |
Here's one of the most common patterns I see for DTC brands: They switch to Cost Controlled media buying. Everything goes great at first. Then things slow down and they scramble. Part of the scramble is a return to automated bidding, on the assumption that the Cost Controls are the problem. Performance only gets worse. Today on the show, I'm talking you through why its so common to step in that trap, and how to avoid it. EPISODE SPONSORS BEHIND THE SCENES STUDIO
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| Taylor Holiday Says You MUST Grow Your Business | 16 Apr 2024 | 02:03:36 | |
It's a pod colab! Today on the show, The Ecommerce Playbook and The Andrew Faris Podcast join forces for a longer, wider-ranging, in-person conversation with Common Thread Collective's CEO and DTC super-genius Taylor Holiday. Among the topics covered:
And much more. Enjoy! EPISODE SPONSOR Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting https://morenow.co/af. SPECIAL OFFER ON THE BEST DTC EDUCATIONAL COMMUNITY ON THE INTERNET: SUBSCRIBE TO TAYLOR'S VIDEO & PODCAST CONTENT:
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| Opening The Books: PrettyBoy | 02 Apr 2024 | 01:46:04 | |
IMPORTANT NOTE Get every resource mentioned in this episode emailed to you for free by visiting www.ajfgrowth.com/prettyboy EPISODE SUMMARY Ben and Kevin are best friends, partners, and the founders of PrettyBoy—a men's personal care brand whose first product is a moisturizer that helped Kevin clear up serious skin issues on his face that started when he was in college, playing football at Ohio State. They launched with big dreams, but also with ads that were losing them money and an untenable supply chain due to the huge lead time they needed on every order. Classic startup problems. But in 2023, things started to turn around in the ad account, and they made the leap to profitability. In this Opening The Books episode, Andrew walks with the guys through the 2023 journey to profitability (with plentiful ad account screensharing so you can see how they did it), then talks them through the next steps as they cross seven figures in 2024 and PrettyBoy goes from side gig to the recipient of their full focus. Watch this episode if you want to see the effects of great creative, switching to manual bidding, understanding your LTV, and solving your supply chain. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co/af. THE BEST MEDIA BUYING/DTC LEARNING COMMUNITY ON THE INTERNET: • Get a free call ($150/hr value) when you sign up for three months of ADmission From Common Thread Collective: www.youradmission.co/andrew-faris-podcast WATCH MY PREVIOUS OPENING THE BOOKS EPISODES
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| Which Product Should You Advertise Next? | 26 Mar 2024 | 00:29:28 | |
It's not just about sales velocity. What happens if you've got a product that isn't selling much, but you think has potential? Should you put time and money into running ads against it? Or what about the opposite? What about if you have a high sales velocity product, but it's lower margin and lower LTV? Then what? In this episode I'm walking you through a 5-part framework on how to think about the next base products for you to put resources into advertising. EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting https://morenow.co/af. EPISODE HIGHLIGHTS
THE BEST DTC EDUCATIONAL RESOURCE ON THE INTERNET:
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EPISODE MUSIC
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| What Every Great DTC Operator Has In Common | 19 Mar 2024 | 00:22:50 | |
Countless ecommerce operators complain about getting taken for a ride by agencies, freelancers, and software companies. In this episode I explain the most important thing you need to know to avoid the frustration and costs of having that happen to you—and to scale your business profitably in the long term. The key? Point of view. EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting https://morenow.co/af. EPISODE HIGHLIGHTS
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EPISODE MUSIC
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| Jack Rubin's $50M Playbook? Extreme Focus. | 12 Mar 2024 | 00:39:43 | |
I've already had Jack Rubin on once before, and that's for a simple reason: he's one of the most impressive DTC operators I've been around, building one of the best DTC businesses I've seen from the inside. So there's lots to share. In this episode, learn how Jack's relentless focus on his core funnel led him to increase his Meta spend by 500% in the last year while lowering his CAC and growing to a very profitable $50M+ in revenue. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting https://morenow.co/af. REFERENCED IN THIS EPISODE
FOLLOW UP WITH JACK
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EPISODE MUSIC
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| Ugly Ads Work. Trust Barry Hott (And Me). | 05 Mar 2024 | 00:53:52 | |
"Make Ugly Ads." It's on his hat. It's on his mic. It's on his wall. Barry Hott isn't afraid to tell you as many times as you need to be told, and it's for a simple reason: he's right. Ugly ads work. Barry has a lot of years in the ecommerce/DTC/paid social/growth marketing space, and I brought him on this episode ostensibly to discuss the how and why of ugly ads. But for two guys who just love talking shop it was impossible to keep ourselves from delving into all kinds of growth strategy and media buying specifics. Strap in: Barry brought the energy and this is a fun one. Enjoy it, then go make some ugly ads. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting https://morenow.co/af. FOLLOW UP WITH BARRY
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EPISODE MUSIC
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| Creative Testing Campaigns May Be The Biggest Cost Center In Your Business | 20 Feb 2024 | 00:35:18 | |
"Test creative until you have statistically significant results, then scale the winners based on that." That seems like good advice on first glance. How can you disagree with methodical testing that's attentive to good statistical principles? Because it's almost impossible to actually do without burning huge amounts of money on Meta, for one, and for two, it's unnecessary anyway, since Meta's machine learning can use better methods of forecasting your creative's performance than frequentist-style stat sig tests. Yes, this one is getting into the weeds. Hopefully it helps clarify more of why you absolutely positively should not run auto-bid creative testing campaigns on Meta. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. REFERENCED IN THIS EPISODE
FOLLOW UP WITH ANDREW
EPISODE MUSIC
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| Opening The Books: Beardbrand | 16 Feb 2024 | 02:35:55 | |
You probably know Beardbrand and its founder, Eric Bandholz. Beardbrand rose to prominence in the ecommerce landscape as they built a YouTube channel with over a million subscribers, thereby powering their customer acquisition with basically zero investment in paid marketing channels. But as the impact of their organic efforts began to fade in 2022 and into 2023, Bandholz and his team decided that they needed to crack the code on Meta Ads. The problem? This channel had never been successful for them before. So when Bandholz reached out to me to see if I could be any help as they handed the keys to a talented but green (as far as paid social is concerned) team member, Mike Lawson, I suggested he come on the podcast and build a plan from the ground-up, complete with screenshares of their actual Meta Ads account. In this episode, you'll learn exactly how I'd build an ad account almost from the ground-up centering on a consolidated, broad-targeted, Bid Cap strategy, and you'll even get a follow-up a month after our initial recording to see how their efforts were going. We referenced a lot of resources in this episode. Want access to all of them for free? Sign up for my email list below and I'll send them your way. EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. WATCH MY PREVIOUS OPENING THE BOOKS EPISODE • "Opening The Books: Mixed By Nasrin": www.ajfgrowth.com/mixed EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. FOLLOW UP WITH ANDREW
EPISODE MUSIC
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| Take A Full Day Completely Off Every Week | 14 Feb 2024 | 00:32:50 | |
We're taking a break from the tactical, but this episode is no less practical. Taking a full day completely off of work every week has been one of the most important practices for keeping my relationship to work in its right place in my life while also providing the rest required to perform at work at as high of a level as possible. In this episode, I explain how the ancient practice of Sabbath has unique power for people like me who love our jobs, and I give practical recommendations on what has made it work for me. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. FOLLOW UP WITH ANDREW
EPISODE MUSIC
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| Cody Plofker On Ad Messaging, Contribution Margin, and Forecasting DTC Brands | 06 Feb 2024 | 00:56:34 | |
My last episode with Jones Road Beauty CMO & CRO Cody Plofker is the most popular episode in my podcast's history. Which meant it was time to bring him back. This is a wide-ranging episode in which Cody and I talk about how to think about Contribution Margin as a dollar amount (instead of just efficiency metrics like MER or aMER), how to forecast a DTC brand effectively, and how to use the concept of a "unique mechanism" in your DTC ad messaging. EPISODE HIGHLIGHTS
EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit www.morenow.co and use the code AJF20 to get 20% off your first 3 months. AFP EPISODES REFERENCED IN THIS EPISODE
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| Taylor Holiday Interrogates My Bad Business Decisions | 14 Aug 2024 | 01:56:05 | |
Colab with The Ecommerce Playbook! Taylor and Andrew do our second Tim Ferris-inspired "Random Show." In this episode, we talk about:
And much more. Enjoy! EPISODE SPONSORS MORE STAFFING
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| How Changing Your Offer Can Overhaul Your Ad Performance | 30 Jan 2024 | 00:30:35 | |
I've always said that the offer is the foremost driver of performance in direct response advertising. But I haven't always aligned my actions with that thought. But after some recent & massive client wins centering on running the same ads to new offers, I've been reminded of just how crucial it is to get this right. So in this episode, I'm categorizing defining what I mean by "offer" and categorizing offer type that can move the needle for different kinds of brands. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. FOLLOW UP WITH ANDREW
EPISODE MUSIC
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| Briefing A Longform Explainer Ad For Bambu Earth Live (With Dave Rekuc) | 25 Jan 2024 | 01:43:30 | |
A few weeks ago I told you that longform explainer ads are the best performing ads I run in an episode where I went through an overview of the concept and structure of the ads. But then I thought: "Wait, why don't I just record myself actually writing one of these instead?" So I got together with my good friend Dave Rekuc, President & COO at Bambu Earth, and we briefed out a longform explainer ad from start to finish to prep for an upcoming shoot of his. The result is a (long) episode in which we document the entire process of thinking through what makes customers love Bambu Earth and how to communicate that with clarity in an ad. Important note: we don't know how this ad will perform yet, but once we do, I'll update you. So make sure to subscribe so you don't miss out as we learn how it goes. EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit morenow.co and use the code AJF20 to get 20% off your first 3 months. OTHER AFP EPISODES REFERENCED IN THIS EPISODE
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| Let's Fix Your Supply Chain And Save You A Ton Of Money (With Lara Guevara) | 11 Jan 2024 | 00:57:02 | |
One of the most common pieces of advice I give ecommerce operators is to hunt for savings in their supply chain so that their unit economics can better. Supply chain savings go straight to the bottom line (or open up more room for you to spend on customer acquisition). It's good advice, but it often isn't actionable, because there is an obvious follow-up question: How? Lara Guevara knows the answer, and on this episode of the show, she tells you. We talked about knowing your suppliers' suppliers, negotiating freight forwarding, and thinking intelligently about exchange rates. It's all doable, and if you don't know where to start, Lara is ready to help. EPISODE HIGHLIGHTS
EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit https://morenow.co and use the code AJF20 to get 20% off your first 3 months. REFERENCED IN THIS EPISODE
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| Your Winning Ads Cost $0 And You Already Made Them | 11 Jan 2024 | 00:24:55 | |
What if you could be running ads that pushed your spend up 50% at your target metrics–and they cost you nothing to create? And also, you already made them? If you're not turning (almost) all of your existing organic content into ads, there's a good chance that's the exact scenario you're in. Today on the show: a simple but important push to get your organic content into your ad account. EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. REFERENCED IN THIS EPISODE:
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| Kirk Williams' DTC Google Ads Strategy Actually Works | 04 Jan 2024 | 00:54:09 | |
The first place you should spend your ad dollars as a DTC brand is Meta. The second is Google. Most people would agree with this comment, but they also see the same problem I do: it's incredibly easy to waste money on Google Ads because of the black box that is Performance Max and the 500 other ways Branded Search clicks inflate ROAS and hide bad dollars. I know enough about this to have helped some clients stop wasting money in these ways. But I haven't known enough to help clients actually MAKE money there. Which is where Kirk Williams comes in. Kirk has been running Google Ads for well over a decade and is now the CEO of ZATO Marketing, a Google Ads agency that does great work. Tune in for an episode where he explains Google's ad-related legal battles, the best strategies for DTC, and how to make Performance Max EPISODE HIGHLIGHTS
EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit https://morenow.co and use the code AJF20 to get 20% off your first 3 months. FOLLOW UP WITH KIRK
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| How To Sell Your Business For Maximum Value (With Fan Bi) | 27 Dec 2023 | 00:50:10 | |
Fan Bi sees 10 different ecommerce businesses every week and has seen ~1,000 in the last year. That's because Fan's job is to buy DTC brands for The Hedgehog Company, the aggregator where he's the CEO. He's got 4 now and looking to add. The upshot of all that? He has one of the deepest senses of the market for ecommerce brands of anyone I know, and he can tell you very quickly if your business is set up well for an exit. So on this week's episode, Fan and I talked through what makes a good DTC brand and what kind of multiples ecommerce businesses are getting today, all so that you can focus on the right metrics for maximizing the value of yours. EPISODE HIGHLIGHTS • [00:02:28] The meaning of life. • [00:05:11] Valuation of e-commerce businesses. • [00:08:09] Impact of investor preference. • [00:10:37] Early-stage valuation and investment. • [00:14:48] Valuing ROI and Exit Strategies. • [00:15:41] Valuing businesses based on EBITDA. • [00:19:32] Changing deal structures in acquisitions. • [00:22:06] Negative CAGR and business volatility. • [00:28:32] E-commerce business challenges. • [00:29:00] Lean operations in e-commerce. • [00:32:07] Revenue quality and valuation. • [00:35:33] Cash conversion and working capital. • [00:39:14] DTC advantages and scalability. • [00:42:31] Unfair advantages in e-commerce. • [00:45:56] Tough time to be selling. • [00:48:24] Building a business for scale and profit. EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit https://morenow.co and use the code AJF20 to get 20% off your first 3 months. PREVIOUS AFP EPISODES REFERENCED • "Patrick Coddou Sold Supply" (Spotify, Apple) • "Dan McCormick Is Taking 'Build In Public' To A Whole New Level" (Spotify, Apple, YouTube) FOLLOW UP WITH FAN • Follow Fan on X: @LifeOfBi • Learn More About The Hedgehog Company: https://www.thehedgehogcompany.com/ FOLLOW UP WITH ANDREW
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| The Best Performing Meta Ads I Run | 21 Dec 2023 | 00:36:13 | |
I'm a huge believer in creative diversity. I've devoted at least one episode to the idea that brands who truly maximize Meta Ads do so by building out the operational processes required to generate creative across a wide range of formats. And yet: There is one type of ad that I see that most consistently outperforms the rest of the account. That ad type is the "longform explainer," and if there's one creative strategy that's core to the AJF Growth Meta Ads playbook, it's this. Today on the show, I unpack what that ad format is and tell you why I think it works so well. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. REFERENCED IN THIS EPISODE: FOLLOW UP WITH ANDREW
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| Ju Rhyu Had A $630MM Exit. Is She Happy Now? | 12 Dec 2023 | 00:43:50 | |
It's one of the biggest, most remarkable exits I'm aware of in ecommerce: in 2022, Hero Cosmetics sold for $630M. So in this episode, I brought Hero's co-founder and former CEO, Ju Rhyu, on to the show to talk about how in the world they accomplished such a big outcome, what she's up to now, and whether or not all that money actually made her happy. EPISODE HIGHLIGHTS
EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit www.morenow.co and use the code AJF20 to get 20% off your first 3 months. OTHERE AFP EPISODES REFERENCED IN THIS EPISODE
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| 7 Lessons From Black Friday Cyber Monday 2023 | 11 Dec 2023 | 00:33:31 | |
Success! That was mostly what I felt after BFCM this year, including 3 clients with their biggest revenue days ever. But that doesn't mean everything was a win this year. And after a couple weeks off to manage the BFCM chaos, I've analyzed the results and collected my top 7 lessons from the biggest week of the year in ecommerce. SUBSCRIBE ON YOUTUBE The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. REFERENCED IN THIS EPISODE:
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| Cody Plofker Goes DEEP On Meta Media Buying | 08 Dec 2023 | 00:46:50 | |
When Cody Plofker and I finished recording this episode, I told him, "That was basically Meta Media Buying 401." And that's exactly what I loved about this episode. Cody is the CMO at Jones Road Beauty, a beauty brand quickly approaching nine figures in revenue, all of it DTC including three brick-and-mortar locations of its own. So on this episode, Cody and I didn't hold back. If you're new to media buying, listen to this episode and jot down your questions as you go. If you're more experienced, the goal is for the level of detail to help drive you to more precision in your business. EPISODE HIGHLIGHTS
EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit www.morenow.co and use the code AJF20 to get 20% off your first 3 months. FOLLOW UP WITH CODY
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| AMA #2: Meta Ads Creative Strategy | 01 Aug 2024 | 00:55:15 | |
It's my second ever AMA! This time I'm talking about all things creative strategy for your Facebook Ads account. Want to make ads that sell products? Here's how. EPISODE SPONSORS MORE STAFFING
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AFP EPISODES REFERENCED IN THIS EPISODE:
ORIGINAL AMA QUESTION THREAD FOLLOW UP WITH ANDREW
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| My Exact Creative Testing Method For Meta Ads | 08 Dec 2023 | 00:24:25 | |
Everyone knows that when you launch new creative in your Meta Ads account, you need to launch it into a creative testing campaign to see how it performs, then, if it's a winner and has accumulated some spend and social proof, move it into your scaling campaign to run against your other winners. Right? Not only do I think this is wrong; I think it's downright foolish and expensive for the vast majority of advertisers. So today I'm telling you exactly how I test new creative and scale winners. Hint: it's way simpler than you think. SUBSCRIBE ON YOUTUBE The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. REFERENCED IN THIS EPISODE: FOLLOW UP WITH ANDREW
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| AMA #1: Bid Caps | 07 Dec 2023 | 00:54:12 | |
You had questions about Bid Caps. I answered them. Questions ranged from why your Bid Caps are underspending, why they're overspending, and whether or not they just target lower funnel traffic you were already going to get. Hopefully this episode helps you manage your Meta Ads smarter. And if you have suggestions for my next AMA, email me or DM me on X and maybe I'll do it. SUBSCRIBE ON YOUTUBE The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. ORIGINAL THREAD WITH QUESTIONS
REFERENCED IN THIS EPISODE
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| Why Percentage Of Spend Is The Best Pricing Model For Agencies | 31 Oct 2023 | 00:32:46 | |
Lots of people have strong opinions about how best to price an ad agencies, and I'm one of them. I've seen this from all sides: brand, agency employee, aggregator CEO, and now agency owner. After all that, I'm convinced that charging a percentage of spend is the best model for agency pricing, at least to a certain stage of DTC businesses. In this episode, I make the case for why, then tell you exactly how I price AJF Growth. SUBSCRIBE ON YOUTUBE The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast. EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit www.morenow.co and use the code AJF20 to get 20% off your first 3 months. REFERENCED IN THIS EPISODE: FOLLOW UP WITH ANDREW
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| How A Viral Smash Hit Product Took Over Wondery's Business | 26 Oct 2023 | 00:37:27 | |
Wayne Borromeo didn't set out to build a water bottle brand. And he still mostly isn't. But what do you do when TikToks of your product go not just viral, but as viral as something can possibly go? Well, you build your seize the opportunity and get as much inventory as you can as fast as you can. On this bonus episode, Andrew & Wayne talk through how Wondery's water bottle rocketed their business to unexpected heights. EPISODE SPONSOR This bonus episode was sponsored by More Staffing, whom both Andrew and his guest, Wayne, have used to add incredible ecommerce talent to their teams from the Philippines. Learn more at https://morenow.co. EPISODE HIGHLIGHTS
REFERENCED IN THIS EPISODE FOLLOW UP WITH WAYNE
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