Explorez tous les épisodes du podcast The And She Looked Up Podcast
Plongez dans la liste complète des épisodes de The And She Looked Up Podcast. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
Rows per page:
50
1–50 of 183
Titre
Date
Durée
Prep for the Holidays EP13: Payment Processor Freak Outs at Markets (and how to avoid them!)
10 Oct 2024
00:15:00
For Week 13 of Prep for the Holidays we're talking about how to accept payments at your holiday events, markets and pop-ups. You're going to need a payment processor! And if you've already got one, you've probably had at least one freakout moment with your payment processor hardware or software.
So, let's talk about what you'll need and a quick checklist of what double (triple, quadruple) check before each market so you can avoid those panic inducing moments of wonky tech and instead, focus on market customers!
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP174: Making a Pivot and Fashioning a Collaboration with Rebecca Rowe: Creative Canadian Women
07 Oct 2024
00:54:02
In this week's regular season episode, classically trained fashion designer Rebecca Rowe joins the show to talk about how she pivoted her business (and how a disaster pushed her to embrace that pivot full force!) from a designer to a stylist who helps other women find confidence in their wardrobe. And then, she took on what, at first glance, appeared to be a surprising collaboration to expand her business even further. Take a listen and it will all make sense!
Rebecca shares her top tips for connecting and collaborating with other businesses and for having a successful business pivot.
This is a great episode for creatives who... ⭐️ are looking to collaborate but don't know where to start - or who to collaborate with ⭐️ need a little help thinking outside of the box when it comes to collaborations ⭐️ would like to pivot their business but are afraid of starting fresh or upsetting existing clients or customers
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
Prep for the Holidays EP8: Applying to Holiday Markets
26 Aug 2024
00:19:19
For Task #8 in our Prep for the Holidays checklist I'm putting the focus on getting your holiday market applications in - for makers, artists and creative service providers (yes, there's room for you, too!).
While it may be too late to apply to some of the bigger craft and maker markets in major urban centres, there's no shortage of opportunities in smaller, local markets. I'm sharing tips for finding those smaller markets because there's a LOT of them and they're looking to fill their vendor rosters now! Plus, these smaller, community markets can be a great way for newer sellers to get some experience and gain some confidence
Oh... and those big markets that are already full? They often host spring markets and now is the time to research those market application deadlines!
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP092: 20 Email Newsletter Ideas for Creatives (That Aren't Too Sales-y)!
28 Jan 2022
01:37:29
You have an email list. You know you should be talking to your subscribers but... you have NO IDEA what to send them! Melissa & Heather give you 20 email newsletter ideas to help you engage with your subscribers, build a community around your work and... make money! You don't have to be sales-y all the time - the first four letters in newsletter are NEWS. But, remember, you can always ask for the sale. It just doesn't always have to be the prime focus of every newsletter!
Sign up for the And She Looked Up Newsletter and get the full list of email ideas sent straight to your inbox so you can refer back to it whenever you are stuck!
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@mhchipmunk), left a 20 year career in corporate retail and has been happily self-employed as a workin
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP091: Branding for Multi-Passionate Artists with Diane Foy
21 Jan 2022
01:17:06
As a multi-passionate creative herself, creativity coach and host of the Multi-Passionate Artists Podcast, Diane Foy understands how difficult it is for multi-passionate creative entrepreneurs to present themselves to the world. This week she joins the podcast to talk about the power of personal branding and showing the world all the wonderful things you do instead of trying to keep them under wraps!
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP090: Creative Canadian Sharon Marie White and Ageism in the Creative Arts
14 Jan 2022
01:02:48
Alberta singer/songwriter Sharon Marie White joins Melissa to talk about her deep roots as a musician and performer and how she let her music move to the background as she found other ways to contribute to her family. Now, after putting her music on hold for decades, she's back and she's just getting started - in an era where women are no longer willing to put up with ageism as working creatives!
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entre
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP089: Creative Canadian Raj Thandhi and Choosing a Word of the Year
07 Jan 2022
00:56:11
Raj Thandhi, the Creative Director and owner of Pink Chai Media as well as the blogger behind Pink Chai Living joins Melissa this week to talk about choosing a word of the year and why this has been such a beneficial exercise for both of them over the years - in their businesses and their personal lives.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@mhchipmunk), left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 y
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP088: Reviewing & Setting Goals in Your Creative Business
17 Dec 2021
01:02:07
Melissa & Heather sit down and do an honest evaluation of their 2021 goals and look ahead to how they're approaching and setting goals for 2022. They include the good, the great, the bad and the really ugly. They all happened in 2021 but with that came some valuable lessons to be carried over into goal planning for 2022.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP087: Creative Canadian Tiffany Mayer: The Biggest Freelancer Mistakes
10 Dec 2021
01:10:40
Author, journalist and freelance writer Tiffany Mayer joins Melissa to talk about some of the biggest mistakes we tend to make as freelancers in the creative services. Are you making these mistakes?
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
Episode 86: Creative Canadian Kristen Raney - Urban Gardener, Floral Artist and Content Entrpereneur
03 Dec 2021
01:03:13
Saskatoon's Kristen Raney of Shifting Roots went from being a professional singer and vocal coach to an urban gardener, floral artist and content entrepreneur. In this episode, Kristen shares how she created a successful multi-revenue stream business that combines online ad revenue, digital product sales, in person workshops and the creation and sale of physical floral bouquets and arrangements. Operating from an abundance mindset with a belief in the power of collaboration and education, Kristen has not only brought her audience along for the ride, she's turned the power of growing that community into a revenue generating business strategy.
has wondered about building a hybrid digital and physical product business
would like to create and sell a course
wants to build a community around their business - both with customers and with fellow small business owners
You can also check out Kristen's "Backyard Business" series on YouTube where she shares, in real time, how she grew her floral business out of her backyard garden this past year.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP085: So You Want to Quit Your Day Job...
26 Nov 2021
01:10:32
Are you ready to quit your day job and take your creative business full time? Or maybe you have a creative business already but you're ready to try something new. Then this episode is for you!
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP084: Imperfectly Perfect (a Creative Mindset Episode)
04 Nov 2021
00:17:36
When you're a recovering perfectionist sometimes you need a reminder that we're all imperfectly perfect - or perfectly imperfect - and that the people who enjoy our work embrace our imperfections. So maybe we should embrace them too!
This is a great episode for anyone who:
is struggling with comparison-itis, imposter syndrome, or putting work out there before it's "perfect"
is finding themselves creatively stuck
is afraid to hit publish, type "the end", put down the paintbrush, upload the photo, list the earrings, release the song, or deliver the commission
This episode is part of our ongoing series profiling creative Canadian women - their journeys and some of the their most impactful business lessons and tips.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP083: Creative Canadian Meghan Telpner Adds Heart to Transform the Brain
29 Oct 2021
01:02:16
Meghan Telpner is a multi-passionate creative entrepreneur, a nutritionist, 2x best selling author, podcaster and has been listed as one of the top 100 female entrepreneurs in Canada. She sits down with Melissa to talk about her creative & entrepreneurial journey, the importance of building community, experimenting & inspiration, and finding alignment and coherence through the heart-brain connection to foster happiness and creativity.
This is a great episode for anyone who:
needs a dose of inspiration from another creative Canadian female small business owner
is feeling burnt out, stuck, stressed or out of alignment (and wants to know how to fix it!)
ever wondered if it's worth building a community around their business
would like to how other business owners get inspired, experiment and learn to fail (or fail in order to learn)
This episode is part of our ongoing series profiling creative Canadian women - their journeys and some of the their most impactful business lessons and tips.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
Prep for the Holidays EP7 Pitching Yourself for Holiday Gift Guides
19 Aug 2024
00:13:29
We're up to Task #7 in our Prep for the Holidays checklist for creatives. If you want to broaden your reach and get new eyes on your work this holiday season, it might be time to pitch yourself for holiday gift guides! Like a lot of holiday season prep, this is an early bird task - in fact, you might be too late for print magazines! But there's still lots of time for on-line publications and blogs, local newspapers and online influencers - all of whom publish gift guides of must have holiday gifts!
Tune in to learn more about using this strategy to attract a broader audience during the busiest shopping season of the year!
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP082: Budget and Hybrid Pricing Models for Creative Businesses
22 Oct 2021
01:08:12
In Part 2 of our conversation on pricing models for creative businesses, Melissa and Heather talk about budget or value based pricing and hybrid pricing (where you offer a premium tier and a budget tier). Team that up with last week's episode on premium pricing and you have all three models to evaluate - which one is best for your business?
This is a great episode for anyone who is:
debating a change to how they price their products and services.
tired of working 40+ hour weeks but still struggling to pay the bills with their business.
you know you're pricing your products and services too low but you're not sure how to raise them without frightening off customers and clients
you still want to make your work accessible to clients and customers with smaller budgets
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Va
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP081: Premium Pricing Models For Your Creative Business
15 Oct 2021
00:59:35
In Part 1 of a 2 part series on pricing models for your creative business, Melissa and Heather talk about premium pricing models for both creative services and physical products - and why this particular model is about so much more than just your price!
This is a great episode for anyone who is:
debating a change to how they price their products and services.
tired of working 40+ hour weeks but still struggling to pay the bills with their business.
you know you're pricing your products and services too low but you're not sure how to raise them without frightening off customers and clients
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP080: Get Ready For Craft Market Season with Louisa Hrennikoff of Luli Designs Jewelry
08 Oct 2021
01:25:36
Louisa Hrennikoff is the designer and maker behind Vancouver based jewellery brand, Luli Designs and she's a craft market veteran. You may have seen her at markets throughout BC from small, local markets to some of Western Canada's biggest markets like Got Craft and Make It. This week she shares her best tips for prepping for market season including how to find markets to participate in, tips on booth or table displays, how much inventory to take, what's in her market emergency kit and much more!
This is a great episode for anyone who is new to the craft market scene or anyone looking to pick up a few new tips from a seasoned market pro!
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP079: Creative Canadian - Photographer Betty Shin Binon and the Power of Education
01 Oct 2021
01:04:14
Betty Shin Binon (aka Stems and Forks) has gone from being one of Toronto's most successful floral designers to now being highly sought after for her photography and video work in her distinct chiaroscuro style. We talk about the challenges and courage that go into making a creative career change a little later in life. And we discuss the power of education, the importance of continuous learning and how generously sharing our knowledge and creative process can take us far.
This episode is great for anyone who has ever said "it's too late to start over" or anyone who has shied away from teaching what they do out of fear or a scarcity mindset!
This episode is part of our ongoing series profiling creative Canadian women - their journeys and some of the their most impactful business lessons and tips.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP078: Creative Canadian Lia Rinaldo and Getting Small to Go Big
24 Sep 2021
00:58:31
As Managing Director of Devour! The Food Film Fest, Lia Rinaldo and her team have grown a small, niche film festival in Wolfville, N.S into the largest film festival related to all things culinary in the world! She had to get small to go big and this week she shares her story with us. We talk about niching down, curating the work of other creatives, grass roots marketing, applying for grants and, of course, pivoting in a pandemic!
This episode is part of our ongoing series profiling creative Canadian women - their journeys and some of the their most impactful business lessons and tips.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP077: Self-Care for Creative Entrepreneurs (Especially Through the Holiday Season!)
17 Sep 2021
00:45:14
As the busiest season of the year for creative businesses approaches we talk about how to make time for self-care - and what self-care really is (it's not just a massage or spa appointment)! Hit the ground running and make this holiday season your best with a body and mind that are up to the challenges. And schedule in some downtime for the new year to rest and recuperate.
This episode is great for all creatives, regardless of whether Q4 is your busy season. Learn 6 key components of managing your health and well being. We also talk about some self-care options for those of you who find some of the more talked about self-care options (like spa visits or massages) stressful. And we talk about why sometimes full on adulting like meal prep, going to the dentist and getting insurance can be a form of self-care!
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP076: The Social Media Mindset Struggle
10 Sep 2021
01:10:22
As small business owners, we pour an inordinate amount of time into social media for the benefit of our creative businesses. Every day there is a hungry algorithm to feed that regularly changes what kind of content it's in the mood for.
But is it financially, creatively or mentally worth it? Is it healthy or even good for our craft to feel the pressure to create art or content that must be shared on a daily basis? Melissa & Heather get into the pros & cons of creating endless content to feed an insatiable beast and whether or not it benefits our businesses as much as we're encouraged to believe.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP075: REPLAY: Protecting Your Creative Work with Lawyer Andrea Henry
27 Aug 2021
01:15:41
As creative business owners, our creativity is our livelihood - which means it's so important we take steps to protect it. Lawyer Andrea Henry of Henry Business Law joins us in this episode to talk about how you can take steps to protect your creative business and your intellectual property including what you can do yourself and where you should get a lawyer to help you (and how to find a lawyer that gets you and your business!)
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP074: REPLAY: 10 Curious Ways We Self-Sabotage Our Creative Careers
20 Aug 2021
01:17:12
In this creative mindset episode, Certified Career & Success Coach Alana Ruoso joins us to talk about 10 curious ways that us creative small business owners love to use to self-sabotage our careers - and how to overcome them!
This is a great episode for anyone who has ever been afraid of succeeding (yes, that's a real thing!) or who is looking to set themselves up for success rather than self-sabotaging the progress they've made. Alana walks us through some hard truths but then shares coping strategies to help us turn the narrative around!
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP073: REPLAY: Why What You Call Yourself Matters to Your Creative Business
06 Aug 2021
01:03:51
How you refer to yourself and the mental roles you let yourself take on in your creative business can both spur you on to growth or keep you trapped somewhere you don't want to be.
In this episode Melissa and Ayngelina Brogan have a conversation that revolves around how mindset and business are interconnected and why what you call yourself really matters. We want to help you change your mindset in this episode to spur you on to growth - both as a creator and a business owner!
This is a great episode for anyone who struggles when somebody asks them "what do you do?" or feels the need to say I'm "just" an artist or I'm "just" this or "just" that. Ayngelina talks about how going from being "just a blogger" to a culinary travel publisher completely changed her mindset around how she runs her business and spurred her on to tremendous growth personally and professionally.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
Prep for the Holiday EP6: Early, Essential Marketing with Pinterest and Blogging
12 Aug 2024
00:12:16
We're up to Task #6 in our Prep For the Holidays checklist for creatives. This week, we're working on early marketing tasks with two powerful platforms that need time to reach their full potential. We're talking about blogging and Pinterest - and why starting these two tasks early is crucial for a successful holiday campaign.
Don't limit your potential this holiday season - build your community, increase visibility, and drive traffic to your products by working ahead. Get ready to create a thriving online presence and make this holiday season your most successful yet!
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP072: REPLAY: Taking Risks as a Working Creative
30 Jul 2021
01:01:53
Taking risks with your business and your creativity can feel very scary when your livelihood is on the line. But they can also be very rewarding. In this episode we talk about how to manage your risk taking and take some leaps!
This is a great episode for anyone who is feeling stagnant, anyone who is intimidated by taking a risk in their business (or even taking a risk and starting a business!) or creatives who are wanting to stretch their wings and explore creatively but are worried it might turn off their regular clientele.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP071: REPLAY: Overcoming Self-Doubt As A Working Creative
23 Jul 2021
01:03:07
Self-doubt is one of the biggest challenges for most working creatives. The little voice who tries to sabotage us whenever she can! In this replay from Season 1 we figure out how to tell her to just... BE QUIET!!
This is a great episode for anyone who struggles with self-doubt in their work or their creative abilities. Whether you're a new artist or an experienced creator, we can all use some extra tools in our toolkit to keep our confidence high and to silence the self-sabotaging voices.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP070: Holiday Season Prep - It's Time To Get Started!
16 Jul 2021
01:26:27
Have you started your holiday season prep? Q4 is less than 3 months away and there's a lot to do. In this episode Melissa & Heather give you loads of tips & strategies to get the heavy lifting done now so you can focus on selling and shipping this fall and winter. We're talking about designing products, building up stock, getting systems in place, planning your promotions, developing and communicating your shipping and refund policies, evaluating if you need help and lots more!
This is a great episode for anyone who is new to creating for a living and hasn't got a holiday season under their belt yet (or maybe only experience a pandemic holiday season!). It's also great for experienced creatives who feel like they're always trying to play catch-up in Q4 and like things never run quite as smoothly as they'd like.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP069: Creative Canadian Natalie Gates and the Power of Good Copywriting
09 Jul 2021
01:00:59
Copywriter Natalie Gates turned her childhood love of writing into a career and now she uses those skills to help other creatives communicate with their customers and clients through great copy. This week she shares her best tips so you can do the same for your creative business.
This episode is great for any creative business owner who struggles with the copy for their website, marketing materials or product listings. Natalie guides us through what to focus on, how to form a connection with our customer base, how to improve our selling without being sales-y and how to showcase what makes you... you - quirks and all!
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP068: The Importance of Scheduling Downtime In Your Creative Business
02 Jul 2021
00:26:00
This week we have a short, solo episode with a few housekeeping items to catch you all up on as well as a short chat about how important it is to schedule prolonged downtime (more than just a weekend!) for your own mental and physical health as well as the health and profitability of your business.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP067: LinkedIn For Creatives with Louise Brogan
25 Jun 2021
01:11:02
This week LinkedIn expert Louise Brogan joins the podcast to talk about why artists and creative small business owners need to be on LinkedIn, the opportunities you're missing out on if you're not on the platform and her best LinkedIn tips to get started.
This is a great episode for anyone who has been curious about how they could use LinkedIn to grow their creative business. Louise shares tips on how to set up your profile, how to interact and the types of opportunities that are available for creatives and artists on the platform. You might be surprised by just how many lucrative opportunities you are missing out on by not growing a LinkedIn network!
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP066: Your Creative Work Won't Sell Itself (And Here's What You Can Do About It)
18 Jun 2021
01:20:50
Making the thing is only the first step in selling your work. Pro Tip: Your work won't sell itself!
As fabulous as it would be, nobody will knock on your door asking if you have something to sell. So in this episode Melissa & Heather talk about what you need to do to get your work out there, whether you write, design, compose, film, make, paint, or craft. And it's not just posting to Instagram a few days a week!
This episode is for anyone who struggles to get their work seen, who struggles to make sales or who struggles with self-promotion (yes - there's some mindset work in here!)
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP065: The Jealous Creative - Confronting the Ugly Emotion (with Alana Ruoso)
11 Jun 2021
01:05:15
Certified career and success coach Alana Ruoso joins us again this week to talk about the emotion we don't talk about: jealousy. We've all felt it - the green monster, the"ugliest" emotion or the dark side.
Does it make us a bad person? No. It makes us human. But jealousy is usually masking something deeper and ignoring it or being unwilling to admit to it can cause more harm than good. Alana and Melissa talk about how working creatives can navigate those pangs of jealousy and even turn them into something positive (and how to deal with jealous peers and friends too!)
This episode is great for anyone who has ever felt jealousy stirring while scrolling Instagram or listening to another creative talk about their fabulous commission or a friend talk about their new project or their fabulous vacation. Learn how to look beyond the pangs of jealousy to uncover what's really going on in your mind and how you can address it - and even harness it into something positive for you and your work.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and ha
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP064: Creative Canadian: Dianne Jacob - Author, Editor and Writing Coach
04 Jun 2021
01:11:56
Well-known author, editor and writing coach, Dianne Jacob, is celebrating the launch of the 4th edition of Will Write For Food, the book that has helped food writers all over the world turn their words into deliciously flourishing careers. She sits down to talk to Melissa about her creative career from Metro Vancouver journalist to Vancouver restaurant critic to the editor of an international off-roading magazine to sought after writing coach and the author of one of the most well-known books on the craft of food writing.
This is a great episode for those who want to make a living through their words - whether it's writing about monster trucks or fine French dining. We discuss finding your elusive voice, writing for SEO while keeping your personality, some of the "out of the box" ways you can earn a living with your writing, self-publishing, and how the path of a working writer rarely follows a straight line.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP063: Replay - How to Get a Book Deal When Nobody Knows Who You Are
28 May 2021
01:06:21
Due to a whole mess of technical difficulties this past week, today's episode is a re-air of one of our most popular episodes of all time. While it may not be new to all of you, some of you have probably never heard it before and, those of you who have might be in a different place in your business where this is a relevant topic. Either way, this episode is packed with really useful information - whether you'd like to have a book traditionally published or go the self-publishing route. And, it dovetails so nicely with the episode I hope to bring you next week!
Ever thought about writing a book but feel you don't have a big enough platform? In this episode, Melissa interviews Lisa Bolton about how she wrote a national best seller with a major publisher with virtually no platform and no name recognition.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
Prep for the Holidays EP5: Get a Jump on Holiday Marketing with Product Mockups & Samples
05 Aug 2024
00:15:25
Getting featured in print & digital gift guides, getting accepted into big holiday craft markets or selling your items in small boutiques for Christmas all require a lot of advance prep work - that happens way earlier than we think!
This is where prepping mockups and samples of whatever it is you create can help you get a jump on things! You might not be ready to go into full production mode yet but having a few things prepped and photographed means you have something to show your work when asked! Now you can apply for markets, investigate additional PR or marketing opportunities and get your product into shops!
Tune in and gear up for a successful holiday season.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP062: Creative Canadian - Lisa Le and Getting Started with YouTube
21 May 2021
01:10:23
Meet Hamilton based YouTuber and blogger, Lisa Le, also known as the Viet Vegan. In this episode we talk about how Lisa went from pursuing a career as a translator to becoming a successful full-time blogger and YouTuber and how YouTube helped her diversify her revenue and grow her core audience. She also shares some of her best tips to help you get started on YouTube so you can grow your audience and customer base!
This episode is perfect for anyone who has been thinking about how they can reach a new customer base or audience or anyone who has been pondering or dabbling with YouTube but doesn't know where to start or how to get growing on the platform. We talk about gear, dealing with trolls, experimenting with new content and the realities of making a full-time income from only YouTube and why for many of us, it's a fantastic platform to showcase what we create and how we create it.
Lisa Le is the creator behind The Viet Vegan, a vegan and ethical lifestyle food blog and YouTube channel. Lisa always aims to advocate for veganism with an intersectional approach: creating vegan content with an environmentally-conscious, LGBTQ+ inclusive, self-critical and feminist lens. For a list of all available episodes, please visit: And She Looked Up Creative Hour Podcast
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP061: Your Logo is NOT Your Brand (So What Is?)
14 May 2021
01:19:08
Do you get caught in the branding trap that many creative businesses find themselves falling into? The one where you get so wrapped up in the physical assets of your brand that you forget about what branding actually is? Your logo? Not your brand. Your website colours? Not your brand. They're physical assets OF your brand. So what is your brand? Melissa and Heather Travis dive into the less obvious (but extremely critical) aspects of branding from telling your story, to creating a mission statement and even choosing who your business works with and how you treat your contractors and employees!
This is a great episode for those creative business owners who are struggling with the deeper aspects of their branding or new business owners who are not even sure where to begin with their branding (hot hint: it's not your logo!)
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP060: Creative Canadian - Dance Photographer Rachael Dyer and Niching Down Your Business
07 May 2021
01:16:34
Meet Halifax based dance photographer Rachael Dyer of Movita Beaucoup Dance Photography. In this episode we talk about how Rachael switched fields in her 40s from classically trained dance instructor to full time dance photographer. An important part of her business strategy has been to niche down, allowing her to focus on a core client group, develop a photography style, get crystal clear on who she's marketing to and stay one step ahead in her industry while forming healthy relationships with other dance photographers in her local market.
This is a great episode for those who are thinking about transitioning to a new creative field a little later in life, anyone who struggles with imposter syndrome or feelings of jealousy, niching down as a business strategy, building a loyal customer base and being supportive of other female entrepreneurs in your community.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP059: Email Marketing Basics For Your Creative Business with Trina Waller
30 Apr 2021
01:29:38
Trina Waller of Redemption Marketing joins us to share tips and strategies to help you get started with email marketing for your creative business. Ditch the icky sales tactics, stop stressing over complex funnels and quit worrying about what you should write!
This is a great episode for anyone who knows they need an email list or has one but isn't sure what to do with it or what the next steps are. We cover the basics of email marketing from picking a platform to creating opt-ins that attract. Learn how to create a simple welcome sequence once and then automate it. Not sure what to write to your list? We help you with that too. And we cover the basics of CASL (Canadian Anti-Spam Legislation) so you can stay legal and safe!
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP058: So You Want to Start A Subscription Box Service - Here's How to Get Started
23 Apr 2021
01:00:03
As the owner of two different businesses with a subscription box as part of the business model, Deb Wong of Dessert by Deb shares all her subscription box knowledge from sourcing product to packing and shipping and everything in between.
This is a great episode for anyone considering starting a subscription or gift box business or adding a subscription box option to their existing business. This is also great for any artists or makers who are thinking about offering this as a way to showcase their own products.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP057: Creative Canadian - Product Developer and Online Retailer Debra Wong
16 Apr 2021
00:53:50
Meet Debra Wong, founder of Dessert by Deb, an online organic tea company and lifestyle brand where she blends her own organic teas and designs her own tea related accessories, gifts, stationery and subscription boxes. Hear how a fateful trip led to her closing one business and inspired her to open another that embodies her passion for afternoon tea!
This is a great episode for those who are creating (or thinking of creating) their own products or building an online retail business. We also cover the importance or doing your research and cultivating relationships, building a business that supports the life you want to live, mental health, creative resistance, building community and motivation
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP056: Pricing Your Products (and "Productized" Services)
09 Apr 2021
01:24:00
From original artwork and crafted goods to products based on your designs or creative services, Melissa and Heather discuss how to price those products and "productized" services as well as how to raise those prices if you're not charging what you should!
For a list of all available episodes, please visit:And She Looked Up Creative Hour Podcast
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth. When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP055: Raising the Rates On Your Creative Services
02 Apr 2021
00:50:53
Does the idea of raising the rates on your creative services make your stomach twist into a knot and fill you with dread? We get it and you're definitely not alone! In this episode Melissa and Heather talk about easy and gentle ways to raise your rates with little disruption to your clients while putting more money in your pocket! This is a great episode for anyone who provides creative services like photography, design, writing, digital content creation and more.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP054: Getting Started with Patreon with Pailin Chongchitnant of Hot Thai Kitchen
26 Mar 2021
01:07:14
This week, Melissa chats with author, chef, tv host and the creator of the YouTube channel Hot Thai Kitchen, Pailin Chongchitnant. She shares how she got started with YouTube and how you can get started with Patreon as an additional revenue stream for your creative business.
This episode is great for any creative entrepreneur thinking about launching a Patreon or similar service to bring in additional revenue and grow a community that financially supports their art. It's also great for anyone considering starting a YouTube channel to support their business!
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP053: Creative Canadian - Multi-Business Entrepreneur Steph Todd
19 Mar 2021
01:14:43
Melissa chats with self-described serial entrepreneur Steph Todd about her multiple business ventures, including her well-known blog Meal Plan Addict. Steph shares how she gets it all done, how she manages her mental health challenges and the importance of building a supportive network around her.
This is a great episode for those who run (or want to run) more than one business, who struggle with managing all the things, who need honest conversations around mental health, who feel icky about selling or who simply need a dose of real talk and creative inspiration from other creative Canadian women.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
Prep For the Holidays EP 4: Packaging & Shipping Materials
29 Jul 2024
00:26:02
You know what you're going to be making and selling for the holiday season - but do you know how you're going to package it up for selling and shipping?
In this week's Prep for the Holiday's episode, Melissa walks you through the process of figuring out your delivery systems. If you're a creative services provider or content creator, you still need to get your "product" into the hands or in front of the eyeballs of your customer. If you're a maker or artist, you need to package your product for markets, wholesale platforms like Fair and your Etsy shop or website. And then, you have to pack it up for shipping via Canada Post or a courier.
We discuss the difference between packaging materials and shipping materials as well as some places to start sourcing out your supplies - including environmentally responsible options. If you act now, you have time to order samples and make informed decisions before ordering larger quantities!
Tune in and gear up for a successful holiday season.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP052: Visualizing Success with Lisa Bolton
12 Mar 2021
01:06:13
In this episode And She Looked Up co-founder Lisa Bolton returns to the podcast to talk with Melissa about different techniques to help you visualize success in your career and in life. We'll cover everything from journaling and art journaling to vision boards and vision books.
We look at how creating art, writing fiction, daydreaming and even talking to yourself or making actual physical space in your life can help you bring to life the success you want to achieve. And we'll explore the whole brain, eye, hand connection that helps us make it all happen (along with a lot of hard work of course!
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP051: Reflections on a Pandemic (and Running a Creative Business)
05 Mar 2021
01:14:45
Melissa and regular guest host Heather Travis reflect on a full year of running a creative businesses during a pandemic: the good, the bad, the silver linings and the pivoting that the last year has required.
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
EP050: What I've Learned From A Year of Podcasting (And What's Next!)
26 Feb 2021
00:40:08
As And She Looks Up hits the 50 episode milestone and a year of the podcast I take a look back at the roller coaster that was my first year of podcasting, what I've learned and what's coming up next!
And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth.
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like.
That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.