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Maria Wendt made $63 in her first year of business and $350 in her second. Three months postpartum and raising her daughter on her own, she stripped everything back to one problem, one market, one offer and one platform. Today her business has done over $22 million in sales, served almost 200,000 customers and built an email list of more than 1 million, run by a team of three. She works Tuesdays and Fridays.

In this episode we break down the funnel behind it: an Instagram Reel, a comment keyword, a Manychat DM and a checkout page.

Maria shares:

- The rule of five ones, and why one offer on one platform beat everything she tried before it

- The "pricing dead zone" between $197 and $997, and why $27 to $57 products got her to $1M months

- The six month experiment that made her drop the email nurture funnel and send buyers straight to checkout

Get the worksheet + all bonus resources from this episode: https://anatomyofadream.com/r/maria-spotify

This episode is sponsored by

Granola: the AI notepad that writes your meeting notes and knows who said what. 1 month free: https://anatomyofadream.com/r/granola-spotify

Manychat: turn comments and story replies into followers, subscribers and sales on autopilot. Use code ANATOMY for a free month of Manychat PRO: https://anatomyofadream.com/r/manychat-spotify

Dream Shoutout

Jentri Quinn, makeup + skin. Try the QUINNtessential Whipped Olive Oil Face Butter: https://anatomyofadream.com/r/jentri-spotify

Connect

Watch on YouTube: https://youtu.be/DRkuOgK3AXU

Instagram: https://www.instagram.com/theanatomyofadream/

Tiffany: https://www.instagram.com/tiffanykguillen

Questions: dream@creativexent.com

Chapters

0:00 Intro

2:29 The most expensive mistake entrepreneurs make

5:08 The early system that grew her business

7:23 Sponsor: Granola

9:04 Why traffic is the real bottleneck

12:34 How to increase traffic with an Instagram funnel

15:26 Sponsor: Manychat

16:49 Content strategy and the 90 day posting ramp

19:22 How to audit your content performance

21:54 Pitch content vs nurture content on Instagram

23:54 How social media changed this year

24:55 Straight to checkout vs email funnel

26:44 When to start running Facebook ads

27:54 Anatomy of a successful ad

28:51 How to create urgency for a digital product

32:11 From $5 a day to $10K a day in ad spend

34:24 Email marketing to a 1 million subscriber list

38:11 How to write subject lines people open

39:45 Digital product pricing and the pricing dead zone

42:53 What to do in the first 30 days of a new offer

45:19 Where it started: $63 in year one

51:21 How to start with no money

52:53 Getting to seven figures with high ticket offers

57:06 From 30 people to a team of 3

59:47 Rock bottom and the pivot to low ticket

1:03:05 The biggest lesson from Maria's story

1:04:08 Principle: Recruit superstars

1:08:48 Principle: Strategic focus and the rule of five ones

1:13:15 Principle: Build a personal brand

1:17:12 Dream Shoutout: Jentri Quinn

1:18:12 Principle: Evaluate the right metrics

1:19:35 Principle: The volume principle

1:24:31 Principle: Know when to quit or pivot

1:26:12 Principle: Lead with values

1:31:27 Principle: Mindset

Make sure to check out Granola, the AI notepad. One month free using this link: https://anatomyofadream.com/granolaGet the worksheet + all bonus resources from this episode: https://anatomyofadream.com/r/johnJohn Hu cold emailed his way into Goldman Sachs at 19, dropped out of Stanford business school, and built Stan into the creator platform that has paid out over $600 million and made 51 millionaires. He took it from zero to $30 million in four years, with Gary Vee, Steven Bartlett, and Alex and Leila Hormozi backing him. Then it plateaued, AI arrived, and the business had about ten months of runway left.In this episode we break down the frameworks he used to build Stan, and what he did in the fourteen days that saved it.John shares:

• The investor rubric he learned inside a VC fund, and how to score your own company against all four buckets
• The question that actually reveals product market fit, and why 90 percent of people not loving your product is fine
• The real cold email he sent Gary Vee, read line by line, and why cold email is the one skill he would keep

THIS EPISODE IS SPONSORED BYGranola, the AI notepad for people living in back to back meetings. Ask it anything about any meeting you have ever had. One month free:https://anatomyofadream.com/granolaFROM JOHNStanley, the AI content agent John and his co-founder built in fourteen days. Use code STANLEY10:https://anatomyofadream.com/r/getstanleyDREAM SHOUTOUTRica, single origin Mexican cold brew from the volcanic highlands of Chiapas. 250mg of natural caffeine, notes of dark chocolate, and the reason this show exists:https://anatomyofadream.com/r/dreamricaWant a shoutout for something you are building?https://anatomyofadream.com/r/dreamsh...JOIN THE DREAM COMMUNITYWorksheets, bonus resources and the things we only send to our people:https://anatomyofadream.com/r/dreamco...Come hang out with us in Discord, where the conversation actually happens:https://anatomyofadream.com/r/dreamdi...Got feedback on the show? We genuinely want it:https://anatomyofadream.com/r/dreamfe...JOHN HUStan: https://stan.store/jayhoovyYouTube:    / @jayhoovy  TikTok:   / jayhoovy  LinkedIn:   / johnghu  X: https://x.com/jayhoovyThe Anatomy of our Socials:Instagram:  / theanatomyofadream    / tiffanykguillen  Website: https://anatomyofadream.comEmail: dream@creativexent.com

Make sure to check out Granola, the AI notepad. One month free using this link: https://dreamanatomy.com/granolaGet the worksheet + all bonus resources from this episode: https://dreamanatomy.com/r/calebCaleb Ralston took Gary Vaynerchuk's TikTok from 300K to 3.5 million followers in three and a half months, and grew Alex and Leila Hormozi's audience from 1.2 million to 11.5 million. He now runs Ralston, where he builds personal brands for founders.In this episode we break down why the thing most people optimize for is the thing costing them the business outcome they actually want.Caleb shares:

• The brand journey framework that puts you ahead of 99.9% of personal brands online
• Why he sandbags reach on purpose, and how one low-view video landed a dream client
• The equation behind every piece of content he makes, and why 5 problems becomes 25 videos

THIS EPISODE IS SPONSORED BYGranola, the AI notepad for people living in back to back meetings. Ask it anything about any meeting you have ever had. One month free:https://dreamanatomy.com/granolaYou Rella have to try Rella :) The all in one social media management tool we use to run this channel. Get 10% off your first 3 months or annual plan:https://dreamanatomy.com/r/dreamrellaDREAM SHOUTOUTUnBed, the alarm that will not shut off until you physically get out of bed and scan it. Featured in the New York Times:https://dreamanatomy.com/r/dreamunbedWant a shoutout for something you are building?https://dreamanatomy.com/r/dreamshoutoutJOIN THE DREAM COMMUNITYWorksheets, bonus resources and the things we only send to our people:https://dreamanatomy.com/r/dreamcommu...Come hang out with us in Discord, where the conversation actually happens:https://dreamanatomy.com/r/dreamdiscordGot feedback on the show? We genuinely want it:https://dreamanatomy.com/r/dreamfeedbackCALEB RALSTONWebsite: https://calebralston.com/YouTube:    / calebralston  Instagram:   / calebralston  LinkedIn:   / calebralston  The Anatomy of our Socials:Instagram: / theanatomyofadream

 / tiffanykguillen  Website: https://dreamanatomy.comEmail: dream@creativexent.comWhat's Your Dream Submission: We are currently doing our absolute best to help the community reach their dreams however we can, big or small. If you want to be considered, subscribe and comment below with:What your dream isThe specific area you need help in (marketing, direction, a key introduction, guidance, etc.)The ONE thing that, if solved, would get you closer to your dream. The more specific you are, the better.Brought to you by CREATIVE X ENTERTAINMENTWant to work with the team behind this show? Reach out at hello@creativexent.com or here:https://dreamanatomy.com/r/dreamcxe

Get the worksheet + all bonus resources from this episode: https://www.dreamanatomy.com/r/benBen's "Deck That Sold Cross" (the real series pitch document he used): https://www.dreamanatomy.com/r/ben-deckBen Watkins reveals the exact storytelling formula he has used to sell ideas in Hollywood for two decades, the same playbook that took him from maxing out two credit cards for a single meeting to running Cross, the number one show on Amazon Prime.In this episode, we break down why people buy on emotion and not logic, the four pillars that make any story impossible to ignore, and the "Dark Night of the Soul" that nearly ended his career before it began.Ben shares:

• The 4 pillars of a great story: attention, emotion, teaching, and leaving them wanting more
• Why the most powerful word in any pitch is someone's name
• The eBay experiment that turned $129 of junk into $8,000 (and what it proves about story)
• How to read a room and turn someone's worst day into your biggest advantage
• The interview question he asks to find out what really drives a person
• Why he bet everything on a campaign that collapsed, and how his family pulled him back
• The one mindset shift that separates the people who make it from the people who quit

Follow Ben's Journey:Instagram:   / _benipedia_  The Anatomy of ourSocials:Instagram:  / tiffanykguillen    / theanatomyofadream  Website: https://dreamanatomy.comEmail: hello@creativexent.comWork with our team at Creative X Entertainment:https://www.creativexent.com/workwithusThis episode's Dream Team Shoutout: Travel with Barb'sInstagram:   / travelwithbarbss  Website: https://sularatravel.com/

We study and interview the Michael Jordans of their craft to find out what it takes to accomplish a big dream. The Anatomy of a Dream reverse-engineers impossible dreams into step-by-step systems for ambitious people. And sometimes, we turn those dreams into reality for you.

Website: ⁠https://dreamanatomy.com⁠Email: dream@creativexent.com

Work with our team at Creative X Entertainment:https://www.creativexent.com/workwithus

Get the workbook from this episode: https://dreamanatomy.com/go/charlotteCharlotte Trecartin reveals the exact playbook she used to build CharCharms and WallCandy from $0 to $10 million and onto the shelves of Target and Walmart, with no paid ads, no investors, and a tiny team. A Forbes 30 Under 30 honoree and Shark Tank alum, she breaks down how anyone can turn an idea into a brand that refuses to blend in.In this episode, we break down why being different beats being better, the packaging and pattern-disruption tactics that make people stop and buy, and the exact systems Charlotte used to win attention and grow a brand without spending a dollar on ads. We also get into the moments that almost ended it all, her Shark Tank experience, and what it really takes to keep going.Charlotte shares:• Why pattern disruption (being different, not better) is the whole game• The packaging tweak that makes people 20% more likely to buy• How she used LinkedIn, not ads, to get into Target• Why community beats virality (and why 15M views can still mean zero sales)• How to build a brand with $0 ad spend, no investors, and a tiny team• The "dancing monkey" trap every founder-creator falls into• Why you should never build a product for yourselfCHANGE YOUR SOCIAL MEDIA GAME WITH RELLA👉 Get 10% off your first 3 months or annual plan with code ANATOMY: https://getrella.comRella is the all-in-one project management tool built for social media teams. Build your content calendar, brainstorm ideas, and manage every social account in one place, no more tool chaos.RESOURCES + LINKS:📒 Workbook + all bonuses: https://dreamanatomy.com/go/charlotte💬 Help shape the show, leave your feedback: https://dreamanatomy.com/feedback🎤 Request a shoutout: https://dreamanatomy.com/shoutoutWhat's Your Dream Submission:We are currently choosing one person to help make their dream a reality. If you want to be considered, subscribe and comment below with:- What your dream is- The specific area you need help in (marketing, direction, a key introduction, guidance, etc.)- The ONE thing that, if solved, would get you closer to your dream. The more specific you are, the better.The Anatomy of our Socials:Instagram:https://www.instagram.com/tiffanykguillenhttps://www.instagram.com/theanatomyofadreamWebsite: https://dreamanatomy.comEmail: dream@creativexent.comWork with our team at Creative X Entertainment:https://www.creativexent.com/workwithusDREAM SHOUTOUT:Check Out Drea Tomé:

https://open.spotify.com/artist/37rCA1WReiIMUGXqu4YYKu?si=XLa8sW11SP6PnqwSQgen5QDrea's Instagram: https://www.instagram.com/dreatomee

Sharran Srivatsaa reveals the exact frameworks he used to scale Telos Properties from $300 million to $3.4 billion in just 5 years before selling to Douglas Elliman, and how he's now applying the same playbook as CEO of Acquisition.com alongside Alex and Leila Hormozi.In this episode, we break down the strategies that most founders skip, and the "curse of capability" that keeps smart entrepreneurs stuck.Sharran shares:

• The 1-1-1 framework that takes most businesses to $300K fast
• Why "growth by subtraction" beats multiplication every time
• Why he's run his family on the same monthly budget for 14 years (despite 50x'ing net worth)

Get the worksheet + all bonus resources from this episode is COMING SOON! (By EOD Friday April 24th) 🚀Find Sharran's Memo template here: https://sharran.activehosted.com/f/145The Anatomy of ourSocials:Instagram:  / tiffanykguillen    / theanatomyofadream  Website: https://dreamanatomy.comEmail: hello@creativexent.comWork with our team at Creative X Entertainment:https://www.creativexent.com/workwithus

What’s Your Dream Submission: We are currently choosing one person to help make their dream a reality. If you want to be considered, subscribe and comment below with:

• What your dream is
• The specific area you need help in (marketing, direction, a key introduction, guidance, etc.)
• The ONE thing that, if solved, would get you closer to your dream. The more specific you are, the better.

Kent Yoshimura reveals the exact playbook he and his co-founder Ryan used to build NeuroGum into one of the fastest growing companies in the country.In this episode, we break down how Neuro scaled into one of the top brands on TikTok Shop, why nano influencers are the future of marketing, and the exact systems Kent used to turn content into a growth engine.We also dive into the moment that saved his company… and the principles that allowed him to keep going when everything could have ended.Kent shares:• Why nano influencers are replacing traditional marketing• The real way to build a brand in today’s attention economy• How TikTok has fundamentally changed (and why most brands are doing it wrong)• The product strategy behind profitable growth• Why community matters more than reach• The moment NeuroGum got sued… and how they survived• The power of asking for help (and the DM that saved the company)Download the Worksheet + Episode Resources:https://drive.google.com/file/d/1KpRd...

Grace Andrews reveals the exact content strategy that helped scale one of the biggest podcasts in the world, and why most brands are thinking about social media completely wrong.
Grace Andrews is a marketing strategist and former Brand Director behind The Diary of a CEO, one of the largest podcasts in the world. In this episode, she breaks down the real blueprint for growing a brand online in 2026, from why virality is a “sugar rush,” to how the best companies think like media businesses first.
We also dive into the exact systems used to grow one of the fastest-growing shows in the world, how brands can build trust through content, and why consistency alone will cause your growth to plateau.
Grace shares:
• The content strategy that helped grow The Diary of a CEO
• Why virality is a “sugar rush” for brands
• The real formula for growth: consistency + experimentation
• How brands should think about the modern content funnel
• Why memorable minutes matter more than viral seconds
• The framework she uses to design content strategies for brands
• How to build trust and attention through long-form content

Natalie Barbu, a content creator turned tech founder, reveals how she built a seven-figure business from near-failure, the viral video that saved her company with just $25,000 left in the bank, and her exact system for turning social media into revenue.

Natalie Barbu is the CEO and co-founder of Rella, a social media management tool that went from $3,500/month to $2 million ARR in just 15 months. She shares:

• The #1 mistake founders make when choosing their audience
• Why downloads and signups are vanity metrics that don't matter
  Her exact content system for building a brand while running a company
  The moment she told investors she was shutting down (3 days before everything changed)
• How a 60K-view video 7x'd her revenue

You can get 10% off Rella with our code: ANATOMY
https://getrella.com/?via=anatomy

If you've ever been called "crazy" for having dreams bigger than everyone around you, this one's for you.Steve Jobs got fired from the company he built in his garage. Twelve years later, he came back and built one of the most valuable companies on earth. This is the blueprint...

Juan Camilo Meisel turned down JP Morgan to work in a closet with 3 people. That closet became Butcherbox, a company he helped scale from $0 to $600M.Before 28, he built two companies to 8 figures. Forbes put him on their 30 Under 30 list. And it started with him selling a whiteboard on Craigslist for $60.In this conversation, Juan breaks down:Why he rejected Wall Street for a startup nobody believed in- The cold email that changed his entire career- How to know when to quit (and when to keep going)- Why speed beats perfection every time- The hiring question he asks every single candidate- How he built Grip from $0 to 8 figures in 12 months, with customers before a product

✨ About Tiffany Guillen

Tiffany K. Guillen is an Emmy-nominated writer-director, and entrepreneur. On her show, Anatomy of a Dream, she aims to help her audience turn big dreams into small actionable steps that people can follow. She was recently listed on Forbes 30 under 30. Tiffany is also the co-founder of media company Creative X Entertainment, and remains fiercely committed to amplifying underrepresented voices through her upcoming projects.

Connect with Tiffany on Social Media

Youtube: https://www.youtube.com/@TiffanyKGuillen

Instagram: https://www.instagram.com/tiffanykguillen

Tiktok: https://www.tiktok.com/@tiffanykguillen

Find our downloadable worksheet here! https://docs.google.com/document/d/1sUrHpt-uwDjDq8Xe56HWhAtkp6BX7kSuBmD0DJaXhQc/edit?usp=drive_link

Rihanna didn’t become a billionaire just because she was famous. She became a billionaire because she mastered five principles that anyone building a dream in a brutally competitive industry can use. In this episode, we break down how she engineered attention, built a personal brand people trusted, created undeniable proof, found the right strategic partners, solved massive pain points at scale, corrected her missteps, and ultimately built two billion-dollar companies from the ground up.

You will learn:

• Why attention is the most important currency in the modern economy

• How Rihanna built trust (not just “authenticity”) into her personal brand

• What “undeniable proof” actually looks like and how to create it early

• How to identify and solve pain points that unlock billion-dollar markets

• The strategic partnership model behind Fenty Beauty

• Why Savage X Fenty succeeded but her luxury line failed

• The decision-making frameworks you can apply to your own dream today

For ambitious outliers in business, startups, entertainment, or creative fields, Rihanna’s story is not a celebrity fairytale. It is a strategic blueprint. If you feel behind, scattered, or unsure how to compete in industries with impossible odds, this breakdown shows you exactly what she did, and how to apply those same principles starting now.

Find our downloadable Study Guide here! (just make a copy): https://docs.google.com/document/d/1b...

If you are an ambitious outlier trying to succeed in a brutally competitive field, this breakdown of Alex Hormozi’s rise gives you the clarity and systems you have been missing.Behind his “overnight success” were years of failure, pivots, risk, and skill-building. In this episode, we extract the 7 principles that took him from sleeping on gym floors to building multimillion dollar companies and show you how to apply each one to your own path.

You will learn:

• Why eliminating Plan B unlocks momentum

• How the Success Loop works and why the top 1 percent live inside it

• The sales and marketing skills most creatives avoid • How to spot pain points and turn them into leverage

• Why allies and superstars accelerate growth

• When to pivot and when not to

• Why personal brand is now a necessity, not an option

If you feel scattered, behind, or unsure which path is right, this video gives you proof your unconventional route can work and the system to make it happen.

CREDITS & SOURCE MATERIAL

This episode includes brief excerpts and limited B-roll from publicly available interviews, documentaries, and content featuring Alex Hormozi. These materials are used under fair use for commentary, educational analysis, and storytelling transformation.We are not affiliated with Alex Hormozi or any of the original content creators. All footage, audio, and interviews remain the property of their respective owners. Our goal is to create a collaborative, value-adding educational breakdown through:

• Original narration, interpretation, and analysis
• Editorial storytelling and structuring
• Short illustrative clips that reinforce specific concepts

A SPECIAL THANK YOU

A huge shoutout to Steven Bartlett (The Diary of A CEO), Chris Williamson (Modern Wisdom), and The Iced Coffee Hour. Their interviewing skills and depth made much of this episode possible. Their work is exceptional, and we are grateful for the insights their interviews provide.

Download our Anatomy to Happiness Guide here: https://docs.google.com/document/d/1Kw7_fEFJyMl1iZ5aIdjZTBOgTswaWKEi1EQ634RkiWI/edit?usp=sharingWhat if everything you believe about success… is what’s holding you back? In this Anatomy of a Dream episode, we sit down with happiness researcher and performance coach Robert Mack to dismantle the myths that keep ambitious people stuck, especially in creative, competitive, or high-pressure careers. If you've ever felt behind, burned out, or like ambition alone isn’t enough, this conversation is your reset. We break down the psychology behind fulfillment, how to get unstuck without giving up your goals, and why the most successful people often play a completely different game. Whether you’re a career-changer, multi-hyphenate, or strategic thinker trying to turn a nonlinear path into momentum, this episode is your blueprint.

Stay Connected with Rob MackInstagram: https://www.instagram.com/robmackofficial/?hl=enWebsite: https://www.coachrobmack.com/BUY HIS BOOK HERE: https://www.amazon.com/Happiness-Inside-Out-Science-Fulfillment/dp/1577316584Connect with Tiffany on Social MediaYoutube: https://www.youtube.com/@TiffanyKGuillenInstagram: https://www.instagram.com/tiffanykguillenTiktok: https://www.tiktok.com/@tiffanykguillen

Anatomy of a Dream ft. David Epstein. Performance Expert On: How to ACTUALLY Become Successful

What if everything you were told about success… was a lie? Bestselling author and performance expert David Epstein (author of Range and The Sports Gene) joins us to completely rewire how you think about mastery, career growth, being a polymath, and long-term success.

👉 Brought to you by our sponsor Bizly, your digital portfolio for a multi-hyphenate world:https://mybizly.com/login

In this conversation, Tiffany Guillen and David Epstein break down:

• Why the most successful people often start late and pivot often

• The truth behind the “10,000 Hour Rule” (and what it leaves out)
• How to master any skill with a range-first mindset
• Why “match quality” matters more than raw talent
• How to future-proof your career in a rapidly changing world
• And the science-backed habits of elite performers and generalists

Whether you're a creative, entrepreneur, athlete, or someone trying to figure it all out, this episode is packed with ideas that will change how you think about progress, performance, and purpose.

✨ About Tiffany Guillen

Tiffany K. Guillen is an Emmy-nominated writer-director, and entrepreneur. On her show, Anatomy of a Dream, she aims to help her audience turn big dreams into small actionable steps that people can follow. She was recently listed on Forbes 30 under 30. Tiffany is also the co-founder of media company Creative X Entertainment, and remains fiercely committed to amplifying underrepresented voices through her upcoming projects.

Connect with Tiffany on Social Media

Youtube: https://www.youtube.com/@TiffanyKGuillen

Instagram: https://www.instagram.com/tiffanykguillen

Tiktok: https://www.tiktok.com/@tiffanykguillen

📲 Subscribe to join the Anatomy of a Dream journey. New episodes every other week.

👇 Tell us in the comments: What’s one thing you’ve been told about success that you now question?

Anatomy of a Dream: Jack of All Trades!

What if being a “Master of None”... was actually your biggest advantage?In this episode, we unpack the truth behind being a Jack of All Trades (a polymath)… and why the world might have been wrong about it all along.We take a look from athletes and sports icons like Roger Federer and Tiger Woods to the inventor of the GameBoy. Watch until the end for a surprising mindset shift in how you see your career, creativity, skills, passions, and yourself. Self improvement at its best!Check out our sponsor Bizly: the portfolio tool made by and for generalists!https://mybizly.com/loginTake Bizly on the go!Apple App Store: https://apps.apple.com/us/app/bizly-creative-network-jobs/id6443831329Google Play Store: https://play.google.com/store/apps/details?id=com.app.bizzWhether you're a creator, entrepreneur, or someone figuring it out… this video will reframe how you see your skills, your identity, and your journey. Connect with Tiffany on Social MediaYoutube: https://www.youtube.com/@TiffanyKGuillenInstagram: https://www.instagram.com/tiffanykguillenTiktok: https://www.tiktok.com/@tiffanykguillenBio:Tiffany K. Guillen is an Emmy-nominated writer-director, and entrepreneur. On her show, Anatomy of a Dream, she aims to help her audience turn big dreams into small actionable steps that people can follow. She was recently listed on Forbes 30 under 30. Tiffany is also the co-founder of media company Creative X Entertainment, and remains fiercely committed to amplifying underrepresented voices through her upcoming projects.🔔 Subscribe to follow Anatomy of a Dream. New episodes every other week.👇 Let us know: has being a Generalist or a Master of One helped or hurt your journey?Special thanks to the Dream Team for making this possible!Hamza Abdelhady, Motion DesignerMarjorie Soares, ScriptwriterRoy Arwas, EditorWill Milvid, EditorSebastian Rocha Alvarez, ProducerSpecial thanks to our guests in this video!Gemma Dryburgh, Professional GolferDavid Epstein, New York Times Bestselling Author. Check out his work here! https://davidepstein.com/Ellen Donnelly, Founder of The Ask. Check out her work here!https://the-ask.uk/