Explorez tous les épisodes du podcast The Agentic CMO

The Agentic CMO podcast launches with a provocative first episode that challenges marketing leaders to move beyond automation and prepare for a future shaped by autonomous intelligence.

In the premiere episode of The Agentic CMO, hosts Propel and Pivot pull back the curtain on the next seismic shift in marketing leadership: the rise of agentic AI. Far beyond chatbots and content generators, this is about intelligent systems that act, adapt, and scale—without waiting for human approval.

Guided by the bold claim from Marc Benioff that today’s CEOs may be the last to lead only human teams, the episode dives into:

• The difference between generative and agentic AI

  → Generative creates; agentic acts—this distinction could define the winners of the next marketing era.

• Why early AI adoption is not enough

  → While many teams tinker with content tools, pioneering CMOs are redesigning operating models with autonomous agents at the core.

• Key shifts in leadership mindset

  → From managing tools to orchestrating hybrid human-AI teams at machine speed.

• Insights from real-world case studies

  → Learn how Microsoft, P&G, and JPMorgan Chase are already executing agent-led strategies—and winning.

• Behind the book: AI in authorship

  → Discover how The Agentic CMO was co-created by AI research and editorial agents—demonstrating the very future it describes.

This episode is a wake-up call: the age of autonomous intelligence in marketing has begun, and leadership paradigms must evolve—fast. Tune in to understand what’s changing, why it matters, and how you can lead the transformation instead of being left behind.