Explorez tous les épisodes du podcast The After Brief: A Lucky Girl Social Podcast

Micaela Stevens joined Lucky Girl Social in June 2025 charging $600 a month for retainers. She just signed an $18,000 deal.

On this episode of The After Brief, Lucy sits down with the founder of Stevens Media House, Micaela Stevens. Micaela has 12 years in social, marketing and PR, and she walks through how she went from freelancer to agency CEO. She estimates she left $150K on the table over three years because she didn't ask for more. She explains why she stopped negotiating her packages down, how long it took her to let go of a VA she loved, and what she noticed at the Boardroom retreat about the women already hitting $50K months.

In this episode:

• Why a $600 client took more convincing than an $18K client
• The "energetic exchange" reframe that changed how she pitches
• Why keeping the wrong hire holds back the rest of your team
• Emotional regulation and detachment as a sales skill
• Her plan to hit $500K next year, then $1M, then $5M

Follow along and join the conversation:

The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠

The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#⁠

This isn't going to sound like your typical mindset episode. 

Marci Baron, our mindset coach inside Charm Collective, sits down with Lucy Vincent, Host of The Afterbrief and Founder + CEO of Lucky Girl Social, to break down the actual research behind identity-level growth: quantum entanglement, observation theory, and the reason 95% of your 60,000 daily thoughts are just repeats of yesterday's. 

Lucy and Marci get into what it really means to operate as the CEO you're building toward, instead of waiting for the revenue to prove you're allowed to. Dr. Joe Dispenza's retreats, the leaf experiment, and the exact question Marci asks every client stuck at a ceiling... all backed by data, not vibes.

Follow along and join the conversation:

The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠

The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#⁠

Hiring isn't the hard part. Keeping the wrong people on your team is.

In this episode of The After Brief, Lucy sits down with Lucky Girl Social's Director of Growth & Ops, Nikki King, to unpack one of the hardest leadership lessons every business owner eventually faces: hiring slowly, making difficult decisions quickly, and building a team that actually supports your growth.

They share honest stories from scaling Lucky Girl Social, the costly mistakes they made hiring too fast, why underperforming team members hurt your best employees, and how clear systems, expectations, and leadership make difficult conversations easier.

If you've ever delayed firing someone because you hoped things would improve, or you're afraid of making the wrong decision, this episode is for you.

Inside this episode:

• Why "hire slow, fire fast" actually works
• The real cost of keeping the wrong hire
• Leadership vs. people pleasing
• How company values simplify difficult decisions
• Why your best employees suffer when you tolerate poor performance
• The systems every growing business needs before scaling
• Letting go of control as a CEO

Because protecting your business isn't about avoiding hard conversations. It's about having the right ones.

Follow along and join the conversation:

Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠

Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#⁠

One of our members came in at about $60K months. When we asked her profit margin during onboarding, she said, "I'm the creative. I'm not the numbers person."

Three months later, she was at $85K months. The shift didn't start with a new offer or a new funnel. It started with her money mindset.

This week, Lucy sits down with Marci Baron, LGS's mindset coach, for one of our most requested conversations: money.

They break down the two things to examine before you touch your pricing again:

1. what you actually believe about money

2. your attachment style around it (secure, anxious, avoidant, or the anxious-avoidant combo most agency owners default to).

Plus the weekly money date that keeps your business, and your nervous system, regulated.

If you've hit $20K, $30K, or $50K months and it still doesn't feel like enough, this one's for you.

Join the conversation:

Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs

Follow along: https://www.instagram.com/itsluckygirlsocial/#

Claude didn't kill the social media manager. It killed the marketer who never had a strategy to begin with.

This week, Lucy sits down with Leanne Gelish, Client Success Specialist at Lucky Girl Social, to talk about the line between using AI as an amplifier and using it as a crutch. Leanne shares how she uses AI to review client Slack channels, analyze Fathom call recordings, and track KPIs every week, without outsourcing the critical thinking that makes her a great coach.

We're diving into: 

• Why Parkinson's Law explains half your team's productivity problems
• Why a $70K coaching investment still made sense for a team that already lives inside AI tools
• Why the agencies charging premium rates right now are the ones positioning themselves as the bridge between AI and their clients, not the ones racing to automate everything

If you've ever wondered whether you're using AI to get better or just to go faster, this one's for you.

Join The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs

Follow along on Instagram: https://www.instagram.com/itsluckygirlsocial/#

Nobody is lying in bed at night wishing their marketer would post more stories.

They're thinking about revenue, and if you can't connect your work to theirs, you'll always be "the marketing girl" instead of the growth partner they can't afford to lose.

In this episode of The After Brief, Lucy sits down with Nikki King, Director of Growth & Ops at Lucky Girl Social, to break down exactly how to calculate, track, and communicate ROI as a marketer:

• the discovery questions that position you as an authority
• the data you need access to from day one, and
• the simple math that proves your retainer pays for itself many times over.

With a decade of delivering marketing services and six years of hiring marketers on the other side of the table, Lucy and Nikki know exactly what clients are looking for when they invest in you, and how to give it to them.

The math is easier than you think. And it's the secret sauce that separates you from every other marketer in your client's inbox.

In this episode:

• Why discovery is where ROI starts, plus the baseline numbers you need before you build a single strategy
• How to get access to your client's data (and what to say when they hesitate)
• Why every strategy is a hypothesis, and how that one word takes the pressure off perfectionism
• The real math: how an ads specialist and a social media manager each prove their value in dollars
• How clearly communicating ROI protects you from surprise cancellations and sets up your next upsell

Join The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs

Follow along on Instagram: https://www.instagram.com/itsluckygirlsocial/#

Not every client is a good client, and most agency owners don't figure that out until they're three months deep in scope creep and self-doubt. 

This week, on The After Brief, Client Success Specialists Presli Jenkins and Kaitlyn Ash take over the mic (Lucy's sitting this one out) to break down exactly how to spot a red flag client on the discovery call, before they sign, before the boundaries get crossed, before you start questioning your own skillset.

Presli and Kaitlyn are inside hundreds of agency owners' businesses every month, and they're naming the patterns most of us miss: 

• The client who says "I know everything" on the call, the one negotiating before they've even signed
• The scope creep that starts with one "small favor." 

They also get into the part nobody talks about:

• How to reverse a red flag relationship you've already created,
• What the "asshole fee" actually is, and
• Why setting a boundary is the easy part and upholding it is where most agency owners lose the thread.

If you've ever ended a client relationship wondering if the problem was them or you, this episode answers that question.

Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠
Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#⁠

If your clients are dictating your stress levels, your calendar, and your emotions, that's not a client problem. That's a leadership problem.

In this episode, Lucy sits down with Presli Jenkins, Client Success Specialist at Lucky Girl Social, for a conversation four and a half years in the making. Presli has coached hundreds of agency owners through exactly this pattern: the people-pleasing, the panic replies, the scope creep that quietly eats your profit and your authority. She's not holding back.

We get into the difference between reacting and responding, why "fast replies" are a self-soothing strategy (not client service), and what it actually looks like to lead a high-ticket client relationship with confidence, boundaries, and zero martyrdom.

This one hits different if you're charging $5K–$15K/month and still feel like you're the one getting managed.

In this episode:

• Why scope creep is a leadership issue, not a client issue
• The Harvard pause (and why you need to practice it before your next difficult client call)
• How to hold a boundary that actually makes clients trust you more
• "Coach the person, not the problem" - what that means for your client relationships and your team
• Why fast replies and immediate solutions are self-soothing strategies, not client service

The one question to ask yourself the moment you feel reactive: "Why do I feel this way?"

If you've ever dropped everything for a client who wasn't actually in a crisis, let scope creep slide because you were scared to say something, or you're charging good money and still feel like you're the one getting managed, this episode's for you. Yes you. 

The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠

The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#

You said you started your business for freedom. So why are you avoiding the one thing that creates it?

In this episode of The After Brief, Lucy sits down with Kaitlyn Ash, Client Success Coach at Lucky Girl Social, to talk about why budget avoidance isn't just a money problem, it's a decision-making problem.

When you don't know your numbers, every choice you make in your business is running on fear: taking on clients you hate, keeping them longer than you should, undercharging, over-delivering, and waking up every morning feeling like there's never enough, even at $30-$50K months.

What you'll hear in this episode:

• Why you're operating in scarcity at $30K months and what's actually driving it
• The "swipe and pray" budget trap and how to get out of it
• How your money story (from your parents, your grandparents, even your country's economy) is quietly running your business decisions
• Smart debt vs. avoidance debt: how billionaires think about leverage and why it matters to agency owners
• The "money date" framework: how to romanticize your finances until you stop fearing them
• Lifestyle creep: how to enjoy your income without accidentally spending everything you make

"Debt is bad when you have the avoidance. But when you're aware and you strategically make decisions, that is smart debt." — Kaitlyn Ash

If you've hit a revenue number you're proud of and still feel like you're barely keeping your head above water, this episode is for you.

Join the Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs

Follow us on Instagram: https://www.instagram.com/itsluckygirlsocial/#

Reyleigh McKay soft launched her agency in July from her living room playroom in Maine with no marketing degree, no corporate background, and a newborn climbing her leg during coaching calls. 

By month one she'd hit her 6-month goal of $5K. By month three she was at $8K months with a base package between $1,800 and $2,400 (up from her previous $500 base package).

In this episode, Reyleigh and Lucy get into the real version of building a business with three kids under five: what it looked like to raise her prices without losing the clients she cared about, how she set boundaries with a friend-client who was texting her same-day content requests, and why she kept her investment in Charm Collective secret from her family for months.

She also talks about the moment she stopped saying "when I'm rich and famous, I'll..." and started acting like she already was.

What we cover:

• How she went from $20/hour to $1,800 packages in under six months
• The mindset shift that finally made "I can be a business lady" feel real
• Setting boundaries with a client who's also your friend
• Building systems (and actually using them) with three kids in the room
• What her 90-day roadmap looked like inside Charm Collective
• Why she booked a solo hotel room before this podcast and what that meant to her

If you've ever said "I'm just a girl" about your business, this episode is for you.

The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠

The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#

There's a specific window in agency growth — somewhere between $10K and $30K months — where the business starts to break under its own weight. 

Not because you're doing something wrong. Because the infrastructure that got you here wasn't built for where you're going.

LGS coach Kaitlyn Ash has worked with hundreds of agency owners scaling past this level, and she sees the same three cracks show up every single time: 

1. A leadership gap that nobody talks about
2. A budget situation that's quietly bleeding the business dry, and 
3. Systems that worked when it was just you but can't survive a team

In this episode, Lucy and Kaitlyn pull back the curtain on what's actually breaking and what to fix first.

You'll walk away knowing exactly where to look when your agency feels like it's stalling, and what to do about it.

The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠

The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#

Taylor Wilson, CEO and founder of Moonwater Media, was making six figures at a Fortune 500 beauty brand — company car, company credit card, dream job on paper. Her life looked perfect on the outside. Her gut was telling her something different.

So she took six weeks of medical leave with no plan, stumbled into a volleyball coaching gig, and somehow turned it into a $28K/month video marketing agency with a team of three.

In this episode, Taylor and Lucy get into the real story: 

• Working four jobs at once
• Cutting her salary in half to follow what felt aligned
• Investing $6K she didn't have when her parents said no
• And going from $4–5K months to $28K in under two years

They also talk about what happens when your team gets so good that you're bored, why collegiate athletes make great entrepreneurs, the identity work that has to come before the revenue does, and why "be delusional" is actually the most practical advice anyone can give you.

If you've ever felt trapped in a job that looks great on the outside, this one's for you.

The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs
The Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

Most agency owners are building strategy with half the information. This episode fixes that.

In this episode of The After Brief, Lucy sits down with Presli Jenkins, who has coached hundreds of Lucky Girl Social clients over the past four years, to talk about the one habit that separates agencies who get results from the ones who get blamed for not delivering them: asking questions.

Clients don't walk in with problems. They walk in with solutions. And if you're just executing what they ask for without digging into why, you're playing darts blind.

In this episode, we dive into:

• Why treating client requests as direction (instead of data) is killing your retention
• The "100,000 followers" trap and how to redirect it without losing the client
• How to ask about revenue, budgets, and goals without making it weird
• Why the best sales calls are built on questions, not pitches
• What actually happened when one of our girls got a "we need to pause" email and went Nancy Drew before panicking
• How curiosity leads to upsells, longer contracts, and more referrals

If your clients are ending contracts early, not getting results, or questioning your value, the fix probably starts before the work does.

The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs
The Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

Eight clients. 10K months. Completely burned out.

In this episode of The After Brief, Lucy sits down with Taylor Kelley, CEO & Founder of The Social Magnate, to talk about what it actually takes to go from a full roster of low-ticket clients to fewer, higher-paying ones who actually value your work.

Taylor came into Lucky Girl Social with retainers ranging from $500 to $1,500. She's now pitching packages at $2,500 and $4,500, and she breaks down exactly how that shift happened.

We also get into:

• Why undercharging isn't a skill problem
• How to communicate value beyond deliverables on a sales call
• Why analytics reporting is what separates retained clients from churned ones
• How two weeks of lead gen booked Taylor three calls
• The AI conversation agency owners need to have about brand voice and what you're actually risking

If you're running a full roster that's burning you out and wondering why the math isn't working, this one's for you.

The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs

The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#

Freelancers, agency owners, and service providers.. if you’ve ever felt stuck between $10K and $30K months, this episode is for you.

In this episode of The After Brief, Lucy sits down with Lucky Girl Social’s Client Success Coach, Kaitlyn Ash, to break down what actually keeps talented women trapped in the “messy middle” of business growth.

We’re unpacking the real reasons so many entrepreneurs plateau at $5K–$10K months. And it's not because they lack talent, it's because they’re battling confidence gaps, unicorn syndrome, inconsistent lead generation, poor delegation, and the challenge of stepping fully into the CEO identity.

This conversation dives deep into the mindset, strategy, and operational shifts required to scale beyond survival mode and into sustainable growth.

We're diving into:

• The confidence difference between $5K and $50K months
• How to think like a CEO instead of just a freelancer
• The messy middle of hiring, delegation, and scaling
• Practical mindset tools to break past your current ceiling

If you know you’re talented but your income hasn’t caught up yet, this episode will help you identify what’s really holding you back and how to move through it.

Because your next level likely doesn’t require more talent.
It requires more vision, confidence, and CEO-level action.

Connect with Lucky Girl Social:
The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs/
The Lucky Girl Social Instagram: ⁠⁠https://www.instagram.com/itsluckygirlsocial/#⁠⁠

If this episode helped you, be sure to leave a review and share it with another ambitious woman ready to scale.

AI isn’t coming for your business, but agency owners who ignore it? They’re already falling behind.

In this episode of The After Brief, Lucy is pulling back the curtain on exactly how she’s using AI inside Lucky Girl Social. From building custom AI agents and automations to streamlining operations, increasing client results, and cutting down hours of manual work.

Because here’s the reality: You can either resist AI and get left behind, or you can learn how to leverage it and become more powerful, efficient, and profitable than ever.

Inside this episode, we’re breaking down:

• How Lucy is actually using AI in her business (real workflows + examples)
• The difference between using AI strategically vs. outsourcing your thinking
• The biggest mistakes agency owners are making right now
• How to use AI to increase profit, reduce workload, and scale smarter
• Why this moment is a make-or-break turning point for your business

If you’ve been overwhelmed by AI, unsure where to start, or low-key avoiding it altogether, this episode will give you the clarity (and the wake-up call) you need.

Ready to learn how to actually implement this in your business?
Lucy is hosting a FREE live masterclass on May 5th, where she’ll walk you through the exact workflows, systems, and strategies to start leveraging AI as an agency owner, without losing your unique edge.

Save your seat now: https://go.luckygirlsocial.com/ai-masterclass-register-page

This is your opportunity to get in the driver’s seat of your business and learn to use AI as your competitive advantage.

The Lucky Girl Social Facebook Community: ⁠⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠⁠
The Lucky Girl Social Instagram: ⁠⁠https://www.instagram.com/itsluckygirlsocial/#⁠⁠

Burnout isn’t coming from content creation, it’s coming from everything behind it.

In this episode of The After Brief, Lucy sits down with Natalie Barbu, founder of Rella and a Forbes 30 Under 30 honoree, to break down what’s actually happening inside modern social media teams and why so many social media managers are feeling overwhelmed.

From messy approval processes to disorganized workflows, Natalie shares what she’s learned from working closely with thousands of SMMs and agencies and how those insights shaped the way Rella was built.

We also dive into:

• The hidden operational bottlenecks causing burnout for SMMs
• Why most social media workflows are more complicated than they need to be
• The systems that actually allow you to scale without hiring too fast
• How to balance flexibility vs. simplicity in your backend
• The rise of AI assistants (like Ella) and how to use them as a collaborator, not a replacement
• Why listening to your customers is the most powerful growth strategy in any business
• Natalie’s experience earning Forbes 30 Under 30 and how she approached the application process

If you’ve ever felt like you’re “doing it all” but still falling behind, this episode will help you rethink how your business operates and show you what to fix first.

Because in 2026, the SMMs who win aren’t just creative, they’re operationally efficient.

The Lucky Girl Social Facebook Community: ⁠⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠⁠
The Lucky Girl Social Instagram: ⁠⁠https://www.instagram.com/itsluckygirlsocial/#⁠⁠

If your revenue feels inconsistent, growth feels harder than it should, or you’re unsure what’s actually holding your business back, this episode is your diagnostic tool.

After working with thousands of freelancers and agency owners scaling to multi-six and seven figures, Lucy breaks down the MAGNET Framework: a simple but powerful system designed to help you identify bottlenecks, eliminate guesswork, and create a clear path to your next level of growth.

Inside this episode, you’ll learn the six core business components every successful agency must master:

• Mastery of Mindset
• Authority Activation (positioning, messaging, and visibility)
• Genuine Lead Generation that builds real relationships
• Next-Level Client Relationships that increase retention and referrals
• Exceptional Scaling Systems that support sustainable growth
• Trust-Based Sales that feel aligned and convert consistently

Instead of throwing strategies at random problems, this framework helps you identify exactly where your gaps are so you can scale faster, with more clarity and less overwhelm.

Lucy also shares how to use the Red, Yellow, Green diagnostic method to audit your business and prioritize what actually moves the needle.

If you’re ready to stop spinning your wheels and start scaling strategically, this episode is for you.

Want the MAGNET Framework audit handout?

Head to @ItsLuckyGirlSocial and comment “MAGNET Framework” to receive it.

The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠

The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#⁠

In this episode of The After Brief, Lucy is pulling back the curtain on one of the most misunderstood truths in business growth.

Your next level does not require another strategy, certification, or skill stack.

It requires a new identity.

After working with thousands of female freelancers and agency owners, one thing has become crystal clear. The women scaling to $30K-$50K months and beyond are not always the most technically skilled. They are the ones who own who they are. They lead like CEOs. They make grounded decisions. They operate from conviction instead of overthinking.

In this episode, Lucy breaks down:

• Why working more hours does not equal more money
• The real reason women stay stuck at the same income level
• How high-earning CEOs actually prepare for their day
• The habits that support next-level leadership
• Why “needing more experience” is often fear in disguise
• How identity shifts create fast results before strategy ever kicks in

This is not about bypassing real work or ignoring skill development. It’s about recognizing that your identity sets the ceiling for your income.

If you’ve been waiting to feel “ready,” this episode is your reminder that you already are.

The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs

The Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

Entrepreneurship isn’t just a business game.
It’s the biggest personal development experience you’ll ever have.

In this episode of The After Brief, Lucy sits down with her right hand, Nikki King, for a raw, honest conversation about mindset, routines, grief, growth, and what it actually takes to operate at your highest level as a founder.

This isn’t about competing with anyone else.
It’s about getting 1% better than who you were yesterday.

We talk about:

• Why your morning routine sets the tone for your leadership
• How habit stacking builds real confidence
• The hidden reason imposter syndrome sticks around
• Why keeping promises to yourself matters more than motivation
• How grief, loss, and hard seasons can sharpen your character
• What it really means to “run your life like a professional athlete”
• The difference between wanting an easy life vs an excellent one

The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs

The Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

Everyone tells you to raise your prices, but no one tells you how to actually hold higher rates without fear, guilt, or self-sabotage.

In this episode of The After Brief, we break down what it really means to price your services like a CEO, not a service provider stuck undercharging and overdelivering.

You’ll learn why undercharging isn’t a confidence issue, but a nervous system one, how fear of being seen and trying to be the “good girl” keeps prices low, and why higher pricing creates better boundaries, stronger authority, and better client results.

We're breaking down:

• Why undercharging attracts micromanaging clients
• How CEO-level pricing shifts your identity and leadership
• How to price the transformation, not the tasks
• Why higher prices lead to higher commitment
• The Pricing Upgrade Exercise to help you add a zero with confidence

If you’re ready to stop undercharging and start pricing from authority, this episode will show you how.

The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠

The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#

Connection is not a nice to have. It’s the heartbeat of a thriving business, and a thriving life.

In today’s episode of The After Brief, Lucy sits down with Nikki King, Director of Operations & Growth Strategy at Lucky Girl Social, to talk about something entrepreneurs chronically overlook but absolutely cannot grow without: real human connection.

In this deeply personal and powerful conversation, Lucy and Nikki break down:

• Why connection isn’t a luxury, it’s an essential growth strategy
• How your network truly is your most valuable asset
• The science-backed reasons loneliness tanks performance (and happiness)
• Why community can accelerate your business far more than “going it alone”
• The behind-the-scenes story of how Lucy and Nikki reconnected after a decade, and how that connection reshaped the company
• How in-person retreats and human interaction exploded the growth of Lucky Girl Social
• Real stories of friendships, partnerships, referrals, and even new businesses formed inside the Charm Collective community
• How to build a network you can rely on for life: clients, collaborators, and business besties
• The mindset shifts that turn competition into collaboration

If you’ve ever felt lonely building your business, if you’ve struggled to find “your people,” or if you’ve been trying to scale from behind a screen, this episode will land deeply. 

Tune in and learn how to leverage community, relationships, and real human support to become unstoppable.

The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠

The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#⁠

In this episode of The After Brief, Lucy breaks down the real reason hardworking, creative social media managers and agency owners still get replaced by a client’s niece or front desk girl. 

Spoiler: it is not your talent. It is your data. She explains why relying on vibes and vanity metrics keeps you underpaid and replaceable, and shows you how to become a true strategic partner by making data driven decisions that clearly tie your work to revenue. You will hear exactly which five metrics to track every week, how to run analytics and ROI reports that build massive trust, and how to talk to clients about followers, funnels and goals in a way that protects your retainers and sets you up for easy upsells, even in a recession.

The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs

The Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

In this episode of The After Brief, Lucy sits down with Vogue-recognized wedding photographer Twah Dougherty to break down how she built a truly high-end brand that serves the 1% of the 1%.

Twah shares how she went from fashion designer and picky bride-to-be, to photographing her very first wedding at the Boston Public Library: a wedding that landed on the cover of The Boston Globe. She talks through the exact high-end framework she now teaches wedding photographers and applies to business owners across industries.

You’ll hear how she moved past a long-time income ceiling, positioned herself for Fortune 500 CEO dads, billionaire founders, and socialites, and did the mindset work required to feel like she actually belonged in those rooms.

The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs

The Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

Launching a podcast wasn’t about chasing downloads or adding one more thing to our to-do list. It was a strategic funnel decision.

In this episode of The After Brief, Lucy sits down with Nikki King, Director of Growth and Ops for Lucky Girl Social, to break down exactly how podcasting fits into their marketing ecosystem, and why it’s become one of the strongest consideration-phase tools in the entire business.

They talk about the intentional shift from personal brand to company brand, the power of long-form content in building trust, and why Lucy truly wouldn’t care if only seven people listened each week… as long as those seven were the right ones.

If you’ve wondered whether a podcast is worth adding to your business or pitching to clients, this conversation gives you the real strategy behind their decision, what they learned from launching imperfectly, and why “the space is too saturated” is actually a myth.

The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs

The Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

The person with the most confidence and the strongest presence usually gets the part, even if they’re not the most talented.

In this episode, Lucy sits down with Jess, creative director behind Lucky Girl Social and founder of Disregard Studio, to talk about what it really means to look the part before you land it.

They break down the direct link between how you look and how you show up, the first things to lock in for your brand, when to invest, how to DIY without looking DIY, and why visual consistency fuels both confidence and conversions.

The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs

The Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

You started your business for freedom, then lost it trying to control everything. 

In this episode of The After Brief, Lucy and Nikki get real about the identity shift from do-it-all freelancer to true CEO. We talk ego, trust, and the messy middle of hiring. Lucy shares the sabotage story that forced a rebuild, the culture standards that now attract A-players, and the seven-step process that helps the wrong fits opt out fast. If you want revenue that keeps growing while you’re on a honeymoon, this one's for you.

In this episode you’ll learn:

• The mindset shift that trades control for freedom
• How to spot your first hire and what to delegate first
• Part-time vs full-time: what to do when cash is tight
• The culture signals that attract committed teammates
• Red flags to cut fast before one bad apple spoils the bunch
• A simple framework to buy back your time and lead well

The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs

The Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

What if the thing holding your business back isn’t strategy at all, but your reflex to make everyone else happy first?

Today Lucy sits down with Marci Baron, mindset coach inside Charm Collective, to unpack people pleasing and why it quietly drains profit, time, and self-respect. We dig into the “clean exchange” rule, how to renegotiate scope without burning bridges, and a simple boundary script you can use word-for-word this week.

If you’ve ever felt resentful after “going above and beyond,” or you keep telling yourself you’ll raise prices next quarter, this conversation is your permission slip to get clear, get paid, and feel proud of how you lead.

The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs
The Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

You don’t need more leads. You need a process.

In this episode, Lucy sits down with Emma Allison from Centred Sales, our sales coach inside of Charm Collective and the woman who built and manages the Lucky Girl Social sales team. Together they map the full buyer journey from first DM to signed client.

You’ll learn how to:

• Build rapport without friend-zoning yourself
• Pre-qualify for timing and budget
• Offer tight time options instead of open-ended scheduling
• Send the expectation-setting email that spikes your show rate
• Run a real discovery that goes beyond surface problems
• Transition into a clear, confident close.

We also cover when to refer out, how to hold the frame for a proposal call, and why silence after the price matters. If you’ve ever felt pushy or scattered with sales, this is your new playbook.

New York agency owner Nicole Falcone went from “who am I to do this?” to running a referral-driven roster in under a year. How? She stopped waiting for leads, personalized every outreach, and asked for the meeting. In this episode, we unpack fear of rejection, prayer and mindset, what to say in that first DM, and how to follow up without feeling icky. Nicole shares the exact moves that landed her first client, why community changed her confidence, and how hiring an account manager unlocked creative focus. We also break down North Star math so 7 figures stops feeling far away. If you’ve been lurking instead of asking… this is your sign to shoot your shot.

Your market is changing. Are you? Today's episode is for social media managers, agency owners, and service pros stepping into a higher caliber market who want their brand to keep up with their results.
In today’s After Brief, Lucy sits down with Jess of Disregard Studio, our creative director and the brain behind the Lucky Girl look you love, to unpack how we grew fast… and rebranded slow.
We went from helping newbies hit 3K months to coaching CEOs scaling past 10K. That shift demanded a brand that built trust at every touchpoint. Instagram. Website. Emails. Applications. All of it.
What you’ll learn:

• How to spot when your audience has leveled up
• The hidden sales tax of brand inconsistency
• Why “massive imperfect action” works until it doesn’t
• The exact touchpoints we fixed  to remove objections
• A simple audit you can run this week to tighten your client journey

Highlights:

• The sales calls that exposed our trust gap
• Rebrand logic: evolving from a personal brand to Lucky Girl Social
• The New York shoot that set our visual standard
• Proof it works: a brand new funnel to one-call closes

Lucky takeaway:
Brand trust is made or broken in the details. Clean up the clicks and watch conversions climb.

In this episode of The After Brief, we sit down with mindset and energy expert Marci Baron to dive into the real reason your business strategies might not be working. Spoiler: it's not your funnel. It's your nervous system, your belief system, and the subconscious stories you're still telling yourself.

We unpack:

• What “top-down vs. bottom-up” regulation really means
• Why affirmations alone won’t rewire your identity
• How your childhood beliefs about money, safety, and success are still running your business today
• The science behind nervous system dysregulation—and how to shift it fast
• Somatic and energetic tools you can use immediately to get back in alignment

This episode is for the CEO who’s ready to scale and evolve—because your outer success will never outpace your inner world.

What happens when you get in trouble for a sign that says Do Epic Sht*? For Gina, it led to quitting her job, cashing her last paycheck, and building a wildly profitable social media agency that now serves major national brands.

In this episode, we go off the record and deep into the real story behind her rise: how she went from kindergarten teacher to CEO, scaled to $25K+ months, built a team, landed a dream cannabis client, and stepped fully into her power, all while learning how to lead, market, and believe in herself. This one is part mentorship, part mindset, and all.

If you've ever felt like you're “bad at sales,” think again. In this episode of The Lucky Girl Social Podcast, Lucy sits down with our sales queen, Emma Allison — sales coach inside Charm Collective and resident expert on turning casual convos into closed deals — to break down what’s actually holding freelancers, SMMs, and agency owners back from consistent, high-ticket clients.

We’re talking:

• Why “I need to think about it” is not a real objection
• How to run the sales call like a CEO, not a service provider
• The real reason you feel rejected (and how to stop taking it personally)
• Positioning yourself like the Birkin bag of your industry
• And why sales is just like dating — seriously

Whether you're stuck on the dreaded “think about it,” undercharging, or unsure how to lead a sales call without sounding robotic… this episode is your permission slip to stop settling and start closing like the badass business owner you are.

If your personal brand is giving “situationship energy”… it’s time for an upgrade.
In this episode of The After Brief, Lucy and Nikki (our Director of Growth + Ops) break down the exact elements of a personal brand that get you PAID.

Think of it like your dating profile: the photos you choose, the words you use, the vibe you give... it all decides who swipes right.We’ll cover:

-Why your personal brand is already saying something (even if you’ve never done a “branding project”)
-The 3-step audit you can do today to see how you’re actually showing up online
-The difference between relatable vs. reputable content and why only one converts high-ticket clients
-How to align your values, messaging, and visuals so dream clients see you as the CEO to trust

Resources + Links:
Follow us on Instagram @itsluckygirlsocial
Ask us about Charm Collective

What happens when you mix CEO energy, a mama-of-4 mindset, and a master storyteller's voice? You get Cris Gordon, founder of CB Communications, investor in female-led brands, and today’s guest on The Lucky Girl Social Podcast. In this episode, we unpack what it really looks like to build a business with intention, hire and fire with confidence, and create a life where both babies and big business thrive. From sweat equity to angel investing, support systems to scaling secrets, this conversation is a goldmine for any woman ready to do business her way.

When clients leave an agency, it’s rarely because of price or performance -- it’s because of the relationship. In this episode, Lucy sits down with Lucky Girl Social’s Director of Ops & Growth, Nikki King, to unpack the real backbone of agency success: client experience.

You’ll learn why 75% of your energy should go into communication and building trust, how to position yourself as a true partner (not just a vendor), and why difficult conversations are actually opportunities to deepen client loyalty. They also share strategies for setting boundaries, handling hard feedback without taking it personally, and building the kind of relationships that turn into long-term contracts, renewals, and referrals.

If you’ve ever felt like you’re spinning your wheels on sales while struggling with churn, this episode will show you how to obsess over delivery and scale more sustainably.

In this inspiring episode of the Lucky Girl Social Podcast, Lucy sits down with Maddy—a former college student who turned her passion for sustainability and storytelling into a thriving, mission-driven marketing agency. Tune in as Maddy shares how she went from making $3.5K/month with one client to consistent $17K months with a small, high-paying client roster—all within two years of graduating.

You'll hear the behind-the-scenes of her journey, the mindset shifts that made all the difference, and how mentorship inside the Charm Collective helped her step into her CEO identity and scale with intention. Whether you're just starting your freelance journey or ready to raise your rates and build a profitable agency, this is the episode to listen to.

What happens when a Kansas girl working 80+ hour weeks in corporate America decides she’s done building someone else’s dream—and starts building her own?

In this episode, Lucy sits down with Brit, a now 6-figure email agency owner living in Istanbul, Turkey, to unpack her incredible journey from burned out and overworked to fully booked, working with dream clients, and waking up to DMs that say “I’m in.”

They talk:

• What made her finally say yes (after ghosting the sales call 👀)
• How she hit her first $15K month while still in her corporate job
• The mindset shift that changed everything
• The power of saying “yes” to the right room (and what happened at our last event...)
• And why fast growth isn’t luck—it’s strategy, support, and a decision to go all in

If you're sitting in your 9–5 wondering “could I really do this?”—this one’s for you. Brit proves the answer is yes. And the roadmap? It’s waiting.

This one’s for the women scaling—but still feeling stuck.

If you're making $5K+ months but your business still feels like a glorified to-do list, this episode is your wake-up call.

Inside this unfiltered Q&A-style breakdown, Lucy dives into exactly who The Revenue Room is for, what actually happens behind those Brooklyn doors, and how this 3-day no-fluff, full-transformation experience is collapsing years of trial and error into one powerful weekend.

✨ You’ll hear the most common objections—“Is it worth it?” “What if I’m nervous to come alone?” “Do I really need another event?”—and why the women who said yes left with revenue plans, clarity, and a whole new identity.

If you’re a service provider, agency owner, or freelancer who’s outgrown DIY and is craving scale, structure, and sisterhood—you already know what I’m going to say:
 This room is built for you.

📍The Revenue Room is happening May 13–15 in Brooklyn, NY
 🎟 Tickets are going fast. Tune in. Take notes. Then make your move.
 💌 Click the link or DM REVENUE to get in the room.

How do you go from hosting wine tastings in your backyard to running a thriving social media agency with a team of five? In this episode, we sit down with Mary Gunther, a powerhouse entrepreneur who built her brand organically, took the leap into business ownership, and never looked back.

Mary shares how she turned a side hustle into a full-scale agency, why community and mentorship transformed her business, and how she balances growing her revenue while staying present for her family. We also talk about the fear of investing in yourself, eliminating low-paying clients, and scaling with intention.

If you've ever wondered what it really takes to build a sustainable, profitable business—without burning out—this episode is for you.

🔹 The mindset shift that took Mary from part-time freelancer to agency owner
 🔹 The power of personal branding and how it lands you clients effortlessly
 🔹 Why mentorship and community were game-changers in her journey
 🔹 Scaling to consistent $12K+ months (while juggling family, community involvement, and life!)
🔹 How to stop playing small and start running your business like a CEO

💡 If you're ready to level up your business, take action, and surround yourself with women who get it, this episode is a must-listen.

📢 Ready to scale with mentorship? Join us inside Charm Collective and take your business to the next level.

Fear of showing up online is costing you thousands—if not hundreds of thousands—of dollars every year. If you're a freelancer, agency owner, or entrepreneur struggling to put yourself out there, this episode is your wake-up call.

We're sitting down with Presli, our client success specialist (and former actress), to unpack why so many entrepreneurs feel paralyzed by the fear of judgment, rejection, and imposter syndrome—and how to break through it.

We’ll cover:

• Why the fear of success is just as real (and sneaky) as the fear of failure
• How to rewire your mindset and stop letting fear run the show
• Why "I don’t like seeing myself on camera" is just an excuse
• The exact steps to start showing up with confidence (even if it feels cringey at first)
• How shifting your energy attracts high-ticket clients effortlessly

If you’ve been hiding behind your laptop, waiting for clients to magically find you—this episode will change that.

Press play, take notes, and then take action. Your next level is waiting.

What happens when you take a creative passion and turn it into a thriving marketing business? Shelby’s story is proof that it’s possible—but not without some hard lessons along the way.

In this episode, we’re diving deep into:
 🔥 The BIGGEST mistake she made in the early days of her business
 🔥 How she went from making $2.5K a month to $8K+ while working less
 🔥 The mindset shift that helped her ditch bad-fit clients and attract premium ones
 🔥 How investing in the right coaching program changed everything

If you’ve ever felt like you’re stuck in hustle mode, undercharging, or overwhelmed with the wrong clients—this episode will hit hard.

✨ Comment "CHARM" below if you’re ready to scale your marketing business the right way! And don’t forget to follow for more tips on growing a profitable agency! 🚀

In this episode of Lucky Girl Social, we sit down with Kaitlyn, a Client Success Specialist, to uncover the biggest mistakes social media managers and freelancers make when trying to attract premium clients. Are you unknowingly repelling your dream clients with your content?

We break down:
 ✅ Why acting like an influencer might be hurting your business
 ✅ The difference between empowered and disempowered buyers
 ✅ How to position yourself as an authority in your niche
 ✅ What messaging shifts will help you land high-ticket clients
 ✅ Why generic social media strategies don’t work for high-value services

Kaitlyn shares actionable tips on optimizing your content, refining your messaging, and attracting clients who are ready to invest in your expertise. If you're tired of getting leads that can’t afford your services or just aren’t the right fit, this episode is a must-listen!

👉 Follow us on Instagram @ItsLuckyGirlSocial

🎧 Tune in weekly for expert insights and real talk on scaling your business through powerful social media marketing.

Welcome to the Lucky Girl Social podcast, where we dive deep into how we help ambitious freelancers and agency owners scale their businesses to new heights without sacrificing health or family life. In this episode, we reveal the heart of Lucky Girl Social and its flagship program, The Charm Collective. Learn how we create custom roadmaps for success, the importance of financial freedom, and the power of building businesses that align with your vision. From scaling to six-figures to cultivating time freedom, this episode explores the 360-degree approach we take to help women thrive. Get ready to hear about real-life client transformations and why we’re passionate about supporting women in business. Ready to step into your CEO identity? Tune in now!

Ever wondered what it takes to turn a sudden corporate layoff into a six-figure business? In this episode, I sit down with Anastasia, a marketing expert who took a leap of faith after losing her 9-5 and built a thriving agency from the ground up.

We dive into: 🚀 The mindset shifts that helped her push through self-doubt
💡 The power of organic marketing before launching paid ads
📈 How she scaled to $10K months (and is now hiring her first team member!)
💰 The role of mentorship and community in her success

Anastasia shares the real, behind-the-scenes journey of entrepreneurship—without sugarcoating the challenges. Whether you’re just starting out or looking to scale, this episode is packed with game-changing insights to help you build a sustainable business.

Listen now and take notes—this is one you don’t want to miss! 🎧🔥

In this episode of Lucky Girl Social, we’re diving deep into how self-doubt and imposter syndrome are costing you thousands each month in your marketing business. Host Lucy Vincent shares her proven strategies to overcome these mindset barriers, raise your rates confidently, and attract the clients you deserve. Discover how to step out of fear, reclaim your worth, and build a profitable business without sacrificing your health or happiness. Whether you're a freelancer or agency owner, this episode is packed with actionable tips to help you grow your business confidently and sustainably.

In this episode of Lucky Girl Social, Lucy Vincent dives into one of the most overlooked threats to your business: toxic clients.

Discover why bad-fit clients don’t just hurt your revenue—they drain your energy, destroy your confidence, and jeopardize your relationships with dream clients. Lucy shares her proven strategies to:

Spot red flags before signing a contract.
Set and communicate clear boundaries.
Build a roster of ideal clients who respect and value you.
If you’ve ever felt trapped working with clients who don’t align with your vision, this episode is your guide to reclaiming control of your business and creating a client roster that supports your goals.

Listen in for actionable tips, mindset shifts, and the exact strategies Lucy uses to scale her multi-seven-figure business without sacrificing her mental health—or fun.

In this inspiring episode of Lucky Girl Social, Lucy Vincent sits down with Christine, a former mechanical engineer turned social media agency owner, to share her incredible journey from burnout to consistent 10K months. Christine reveals the mindset shifts, strategies, and lessons learned that helped her go from struggling with self-doubt to becoming a confident business owner with a thriving client roster.

Tune in as we discuss:
✨ How Christine transitioned from engineering to social media marketing
✨ The importance of mindset work and overcoming imposter syndrome
✨ Strategies for building high-ticket packages and attracting inbound leads
✨ Why soft skills and relationship building are critical for success

Whether you’re just starting your agency or scaling to your next level, this episode is packed with actionable advice to help you build a sustainable and impactful business.

In this episode of Lucky Girl Social, Lucy Vincent breaks down the secrets to crafting and selling $3,000 social media packages that not only attract high-ticket clients but also set your business up for sustainable growth. 

Learn why most freelancers underprice their services, how to shift from selling features to selling transformations, and what it takes to position yourself as an authority in your niche. With over seven years of experience helping freelancers and agency owners scale, Lucy shares actionable strategies, mindset shifts, and clear steps to help you elevate your offerings, work smarter (not harder), and land those premium clients. 

Whether you're stuck charging $500 for endless work or wondering how to make high-ticket pricing your new norm, this episode is packed with value you can start implementing today. 

Listen in, and get ready to transform your business and your life!