Explorez tous les épisodes du podcast The Affiliate Marketing Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| Leveraging Customer Advocacy For Stronger Partnership Growth | 29 Aug 2024 | 00:28:44 | |
In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Will Fraser, Head of impact.com/Advocate, about the importance of customer advocacy in the partnership economy.
Key segments of this podcast and where you can tune in to go direct:
Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| Unlocking Potential: The Impact of Removing Cashflow Friction in Affiliate Marketing | 22 Aug 2024 | 00:36:02 | |
In this episode, Lee-Ann interviews Chris Pettit, CEO and Co-Founder at Revving. The hot topics of improving cashflow and growing your affiliate business are discussed, as well as how Chris identified the problem of delayed payments in the digital economy, particularly in ad tech and affiliate marketing. Wait for some stats to make you sit up and take notice! Chris explains how Revving.io uses technology to compress payment terms and provide instant payments to publishers, ultimately improving cashflow and enabling businesses to grow.
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. | |||
| Shaping the Future: Culture, Leadership, and Career Development | 20 Jun 2024 | 00:44:54 | |
Welcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to announce that this season is sponsored by impact.com. Season 17 begins with an inspiring conversation between Lee-Ann and Robert Glazer. Robert is Founder and Board Chair of Acceleration Partners, and he discusses his experience in the affiliate marketing industry. Talking points include: the challenges of running an agency, the evolution of the industry, and the future of affiliate marketing in the digital landscape. Robert also shares insights on the importance of relationships, the impact of technology, and the role of AI in the industry. Listen to find out more about:
[08:25] The evolution of affiliate marketing and partnership marketing [09:20] The impact of technology and relationships in affiliate marketing [26:13] “No generalization works in this industry” ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September. EARLY BIRD TICKET PRICES END SOON! Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here. Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| Highlights and What’s to Come in Season 9 | 15 Sep 2022 | 00:32:26 | |
And just like that, season 8 of The Affiliate Marketing Podcast is over. What a season it has been as we have focussed on tactical insights to affiliate program management. We can’t thank you all enough for making this series so special, and we hope you enjoyed listening to the podcast as much as we enjoyed creating them. After reviewing each episode, we have collated the highlights of the season for you to catch up on anything you may have missed. If you want to level up your affiliate performance and grow your affiliate program too, lean in closer and listen to the nuggets we’ve shared over the past 11 weeks as we draw this season of the affiliate marketing podcast and all the things we talked about, to a close. Listen to find out more about:
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| All About AMPP | 08 Sep 2022 | 00:13:11 | |
The second to last episode, of season 8, of the affiliate marketing podcast is here. On this week's episode, we thought we would share with you some of the exciting things that are happening in our business at the moment. Firstly, we would like to thank all of you amazing listeners, this show wouldn’t be where it is currently at without the help of all of you. We do this podcast to help the affiliate industry learn and grow as a community and we are certainly seeing some positive results along the way. One thing that we would really like to discuss is AMPP. AMPP is a unique live training and mentoring program that is suitable for all digital and affiliate marketing professionals who want to launch, scale or grow a successful affiliate program in any industry. No matter what stage your understanding of affiliate marketing is, from beginner to advanced, the training is built around your needs. Book now to save yourself from disappointment. Listen to find out more about:
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| What It Takes To Build A Successful Business | 01 Sep 2022 | 00:29:50 | |
Hello to all of you amazing listeners! We’re back with another amazing episode of the affiliate marketing podcast. On this week’s episode, we have a guest that has a wealth of knowledge and is someone that you should really listen to if you plan on starting your own business. Say hi to Thomas Vosper: Thomas is the co-founder and CEO of aisle 3. With 15+ years in eCommerce, including early Amazon UK and Tesco, Thomas has detailed insight on strategy, marketing and operations across thousands of eCommerce sites, high street stores, and digital marketing agencies. He is an international awards judge and a TEDx speaker about the challenge of building a start-up as a first-time founder. He has led three successful funding rounds in the past 18 months and built an international team, as aisle 3 looks to remove the need to open another tab or app to shop. Who else better to discuss what it takes to build a successful business? Check out Aisle 3 today and get £10 off with our special discount when you sign up.
[01:00] - Thomas discusses how he started out in his career [08:00] - Listen to find out about the difficulties in the eCommerce space [17:00] - Thomas discusses why his company can make a retailer's life easier [23:00] - Thomas gives his advice on how to build a successful business
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| Affiliate Marketing for Small Businesses | 25 Aug 2022 | 00:34:45 | |
The affiliate marketing podcast is back with another amazingly insightful episode! On this week’s episode, we are delighted to be joined by Niels de Groot, Head of Global Partnerships at Awin Access. Niels has more than 10 years of experience in the affiliate partner industry and has been at Awin for more than eight years in different capacities. Being passionate about SMEs, he joined the global Awin Access team to focus on creating partnerships and helping agencies, business organisations and ambassadors amongst others to be equally passionate about SMEs and how they can generate organic growth through affiliate partnerships.
[00:40] - Niels discusses his background in affiliate marketing and what led him to his current role [05:55] – Learn about the tools Awin Access has available to brands to help with referrals and sales [16:35] – Niels advises small businesses of the initial costs of setting up an affiliate programme and how to make the set up easier [23:43] – Niels shares some recent success stories from his company and what other businesses can learn from them “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| OnFolio: The Journey from Affiliate to Investor | 18 Aug 2022 | 00:30:18 | |
The affiliate marketing podcast is back with another episode and this one is a little different to normal! On this week’s episode, we are joined by Dominic Wells, the CEO and founder of Onfolio. Dom is responsible for developing and implementing Onfolio’s long term business strategy. He is a serial entrepreneur with more than a decade of experience investing in and building digital businesses. For Onfolio’s investors, Dom has built a diverse and profitable portfolio of online businesses that deliver consistent returns. Dom is passionate about entrepreneurship and regularly speaks on digital business strategy, online business investment and profitable growth opportunities. For Dom, diversification and exceptional talent are the keys to sustainable growth.
[01:00] – Learn about Dom’s journey from teaching to becoming an entrepreneur and founder of Onfolio [05:50] – Find out what Dom wishes he had done differently at the start of his affiliate career [18:00] – What trends to look out for in the future of the affiliate space [17:00] – Dom’s advice for how to succeed in affiliate marketing given the changes to how people interact and engage online post pandemic “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| An Insider Scoop into Influencer Marketing | 11 Aug 2022 | 00:36:52 | |
The affiliate marketing podcast is back with another episode that will blow you all away! On this week’s episode, we have the wonderful Ellie Hooper, account director at The Goat Agency. Ellie has over six years' experience working in digital media and advertising at a number of award-winning agencies, spanning a breadth of clients and industry verticals from sports to FMCG to tech. With an early career in SEO and paid media, Ellie entered the world of influencer marketing two years ago at The Goat Agency; a social media advertising agency that uses creators at the heart of everything they do. Ellie specialises in influencer media; integrating organic and paid channels to support data-led performance marketing, pushing peer-to-peer media as a long-term, sustainable and valuable marketing channel. There is truly no one better to have on the show that can tell us more about the world of influencer marketing Listen to find out more about:
[01:00] - Ellie discusses her career path and how she ended up in the influencer marketing world [05:00] - Listen to find out the connection between affiliates and influencers [11:00] - Ellie states what she thinks brands have to look at before hiring affiliates [17:00] - What sort of payment methods are accepted in influencer marketing “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| Affiliate Pulse on Africa | 04 Aug 2022 | 00:23:02 | |
If you’ve been following us along this crazy journey, then you’ll know that Thursdays mean one thing... a brand-new episode of the affiliate marketing podcast! On this week’s episode we have our brand-new affiliate marketing manager, Lara Bower. Lara has been in the affiliate space since starting her career in 2016, She has a passion for affiliate marketing and hopes to make an impact in the African market as a whole. She believes that through education we can provide brands with endless opportunities to grow and succeed. Lara got her first start in e-commerce and has a great deal of knowledge in the lottery and iGaming space. She hopes to continue her growth across various industries, adding to their brands and leading successful campaigns. Listen to find out more about:
[02:00] - Lara discusses her first role within the affiliate world [06:00] - Lee-Ann tells us why the affiliate world hasn’t fully developed yet in Africa [14:00] - Are brands missing out on something in this market? Listen to find out [19:00] - Lara tells you what she is most excited about learning in the business “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| Affiliate Compliance and All Things Regulation | 28 Jul 2022 | 00:42:55 | |
The affiliate marketing podcast is continuing the 8th season with once again, another amazing guest on the show! On this week’s episode we have founder of Rightlander, Ian Sims. Ian is a web developer with a background in financial services. In 2004, he started to create a network of affiliate websites which he subsequently sold in 2016. Following this exit, he started to develop Rightlander, initially as a tool to monitor the relevance of a customer journey but soon to develop a focus on compliant content as online marketing regulations became stricter. Rightlander launched in 2018, now has 18 staff and monitors publisher, affiliate and influencer content across multiple channels for over 300 global brands. Rightlander analyses millions of web pages, posts, ads and videos every month from different countries to identify affiliate marketing that does not comply with industry, partnership or product guidelines. Clients then review and remediate prioritised results via Rightlander's online portal, or via API integration, to reduce business risk, save time and develop their partnerships with confidence. Who else is better to discuss affiliate compliance and all things regulation? Listen to find out more about:
[04:00] - Listen to hear what the main areas of compliance are [08:00] - Ian discusses different challenges that Rightlander can help overcome [18:00] - Hear why Rightlander is one of the most used compliance sites [33:00] - Ian discusses what he would like to see in the industry “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| The Story of Ufurnish.com | 21 Jul 2022 | 00:34:18 | |
Welcome back to all of you lovely listeners! This week has been a scorcher in the UK and it’s only going to get hotter with our latest episode of the affiliate marketing podcast dropping. In this week’s episode, we have Ray Wright, Co-Founder and Chief Revenue & Operating Officer of ufurnish.com. ufurnish.com is a search and discovery website for home furniture and furnishings (think Rightmove but for furniture). Ray has over 20 years of experience in sales, operations and marketing within the technology sector globally. He's successfully been part of multiple start-up companies and launched ufurnish.com with his wife and business partner in July 2020. Listen to find out more about:
[01:30] - Ray discusses how he first discovered the affiliate world [05:30] - Listen here as Ray tells us how he began his journey [16:00] - Hear what Ray believes needs to improve within the affiliate industry [27:00] - Ray gives his take on what he believes the future of the affiliate industry will look like “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| Increasing E-commerce Sales + The Future of Audience Engagement | 14 Jul 2022 | 00:31:10 | |
The affiliate marketing podcast is back again with another star-studded episode. This week we are discussing affiliate marketing technology, the type that helps to engage audiences and helps affiliates to make more sales. In 2017, Simon Bird co-founded RevLifter to leverage proprietary shopper data and AI to deliver hyper-personalised offers that deliver significantly higher ROI than one-size-fits-all promotions. In 2020, RevLifter grew revenues by +300%, launched in several international markets, landed a number of global brands, and claimed several eCommerce awards following an explosion in demand for tailored, 1-2-1 promotions. Listen to find out more about:
[01:04] – Simon explains how he first got into the affiliate marketing industry [10.00] - Listen as Simon explains why affiliate managers are important for organisations on a wider level [16:21] - Hear how influencers and ‘true’ content sites will have to adapt their approach in line with the economic crisis [22:22] – Listen as Simon debunks some common myths surrounding affiliate marketing
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| That’s a Wrap! Highlights and Insights from Season 16 | 13 Jun 2024 | 00:43:17 | |
And just like that… we’ve come to the end of another superb season of the Affiliate Marketing Podcast. During Season 16, we hit over 250,000 downloads! To all of you around the world who listen in, we thank you for your support and for lending us your ears. This season featured interviews with industry experts, discussions on affiliate marketing trends, and insights into the future of the industry. Let’s take a look back at the highlights from this season… Listen to find out more about:
[01:25] Season 16 Recap and Milestone achievement [03:30] How To Access More of Our Content [39:00] All About ELEVATE ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September. EARLY BIRD TICKET PRICES END SOON! Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| How To Adapt Your Purpose For More Affiliate Program Growth | 07 Jul 2022 | 00:28:47 | |
The affiliate marketing podcast is back again with another star-studded episode. This week we are focusing heavily on adapting your purpose for your affiliate program, and who else better to discuss this than Purpose Brand Agency, CEO, Diane Primo. She is the only African-American female CEO of a purpose-driven communications agency. Diane’s focus on impact marketing stems from the belief that brands must be relevant, purpose-driven and committed to consumers to be successful today. Consumers’ demand for meaning, transparency and authenticity has changed the nature of and raised the stakes in all communications. As founder of Purpose Brand, Diane builds on a 30-year career leading some of the top marketing organizations in the country. She served as General Manager at Quaker Oats, President of Product Management at Ameritech and SBC (currently AT&T), Chief Marketing Officer of CDW and CEO of a Kleiner Perkins-backed e-commerce startup in the home services sector. She holds an MBA from Harvard Business School and a BA from Smith College.
[01:40] - Diane discusses her background [07:30] - Listen as Diane discusses her inspiration for writing the book [13:00] - Hear why trust is crucial for any affiliate marketing method [22:00] - How to deal with the changes of digital
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| Managing Talent in a Growing Industry | 30 Jun 2022 | 00:32:44 | |
After kicking off season 8 with a bang last week, we knew we had to keep up the standards. On this week’s episode of the affiliate marketing podcast, we have another amazing guest in Nic Yates, Head of Global Affiliate Partnerships, Silverbean. Nic has been in the affiliate and partnership marketing space since 2013. His role as head of global affiliate partnerships positions him as an ally to today’s extremely busy and ROI-targeted multi-channel marketing manager by raising awareness of affiliate marketing as an untapped growth opportunity for ecommerce brands across the partnership economy. Who better to discuss managing talent in a growing industry? As well as being a well-rounded digital marketing strategist, Nic always has one eye on the future of the channel supporting clients and Silverbean to grow within the partnership ecosystem. He launched and manages the Silverbean Open Brand to Brand Network, which has facilitated over 300 introductions between brands looking to partner with like-minded businesses. Nic also launched the Global Affiliate and Partner Marketing Mentor programme across EMEA, APAC and North America. His strategic view has supported Silverbean to expand globally, supporting the likes of Ralph Lauren, Virgin Australia, Revolut, John Lewis & Partners and many more. Listen to hear more about:
[02:10] - Nic discusses his successful mentoring programming [06:00] - Listen to hear why it is crucial to retain successful employees [18:00] - listen to find out about brand 2 brand partnerships [27:00] - Lee-Ann discusses what you should do to manage talent in a growing “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| The Great Resignation – Retaining Affiliate Management Talent | 24 Jun 2022 | 00:28:14 | |
Season 8 of the affiliate marketing podcast has finally landed and we are kicking off the season with an amazing, yet controversial topic. The great resignation is truly upon us and for employers, it is causing a bit of a stir. On the show this week we have Susannah Rayburn, General Manager of Affiliate Network at Diablo Media. Since 2013, Susannah has been working behind the scenes helping to make Diablo Media one of the top Performance Marketing companies in the US. With a passion to help others succeed, she thrives on providing leadership, support, and education to all members of the team. Who else better to discuss the effects of the great resignation? Diablo Media pride itself on being able to run effective performance marketing campaigns that you need to deliver the right message across the right channels. Whether you need to acquire new customers, generate leads, or drive other customer actions—They have the tools, the people, and the expertise to get the job done. If you'd like to learn more about Diablo Media's services or are interested in becoming an Advertiser or Publisher with Diablo, please visit their website at https://diablomedia.com/ Listen to hear more about:
[01:00] - Susannah takes us through her career and how she got to where she’s at now [05:30] - Lee-Ann discusses how difficult it is to already retain talent in this industry [09:30] - Listen to hear about Monday.com and how crucial it has been for Diablo Media [22:00] - Lee-Ann discusses incentives that the affiliate industry should be looking to implement “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| Looking Forward to Season 8 - What To Expect | 16 Jun 2022 | 00:05:25 | |
Well Well well… What a week this has been! We just finished our epic ELEVATE Summit live stream which consisted of about 18 hours of live content, panels, masterclasses, webinars and videos from experts across the affiliate marketing industry offering over 100+ years of expertise - helping affiliate managers grow and scale their affiliate programs! If you missed it - you MISSED OUT! But don’t worry because the replay is going to be available to purchase on demand in jsut a few days time. If you’re keen on getting access to all this content drop our sales team a quick email on sales@affiliateinsider.com and ask for the ELEVATE purchase link. NOW… on to business and Welcome to this week’s podcast where i’m sharing just a brief introduction to what we’ve got lined up in Season 8 of the Affiliate Marketing Podcast. One of the highlights of running an award winning podcast about affiliate marketing is that I get to meet so many interesting people who have insights into all areas of the Affiliate Industry and who I get the privilege to spend time with picking their brands about what’s working and what’s not right now. The benefit of you being a subscriber in our community and indeed this podcast is that you get to hear these sessions first as a definitive advantage in helping you launch scale and grow your affiliate program. Kinda neat being on the INSIDER track isn’t it? If you’re new here, you’re in for a treat! If you’re a loyal listener, you won’t be disappointed. This season we’re digging deeper into effective program management and tactics that will help you amplify your performance and elevate your growth! You wouldn’t expect anything different right? Over the course of the next 10 weeks as the new season launches we’ll be talking about hot topical items such as:
I’ve literally scoured the internet and gone out to find people with purpose, expertise and insights into what’s really shifting and changing in our global economy and how this is impacting the strategy and thoughts behind how innovative affiliates programs are being effectively managed to grow in the year ahead! I’m on a mission to help you do better with affiliate marketing and discover where and how you can level up your playing field using tactics big networks, agencies and organizations are implementing right now. You don’t want to miss this. So stay tuned, hit Subscribe and do take a moment to give us a 5 star rating if you like what we’re putting down and want to learn more about affiliate marketing. We would love you to join in on our journey of discovery as we gather intelligence, stories, and history in the making and deliver it directly to your ears! If you have a HOT topic you’d like me to explore - drop me a line on lj@affiliateinsider.com and I’ll do my best to help you find the answers you need to improve performance and gain news skills. | |||
| We Interrupt This Broadcast – ELEVATE & What’s Ahead | 09 Jun 2022 | 00:05:19 | |
And just like that, it’s less than a week until one of the most anticipated events in the affiliate industry! The ELEVATE summit kicks off on Tuesday 14th June and we’re interrupting our usual podcast structure to give you a heads up on what to expect from the event and why you definitely need to purchase your ticket. Designed with you in mind, ELEVATE Summit – The Affiliate Marketing event of 2022 – is jam-packed with a stunning mix of international speakers, expert panel discussions, master classes and networking, that you will not find at any other event in our industry. Virtual or otherwise. To get your hands on some of the hottest tickets around - CLICK HERE Listen to find out more about:
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| The Trenches (Getting an Insider Look-in!) | 02 Jun 2022 | 00:34:08 | |
As season 7 of the affiliate marketing podcast starts to finish up, we thought it would be nice to have our Head of Agency Services, Leanna Klyne, on the show to discuss some of the big questions we get thrown at us in program pitches and also cover some of the topics you’ve asked us about on emails, LinkedIn messages and what’s app or telegram groups. Prior to joining the AffiliateINSIDER in April 2019, Leanna had spent over 10 years at Paysafe Group. During her time there, she held various positions – most notably as B2C Partnership Marketing Manager. Her expertise lies in building strong relationships, creating digital strategies and driving revenue. Leanna also has a longstanding relationship with AI CEO Lee-Ann Johnstone having worked with her for eight years at Paysafe.
[03:00] - If you’re wondering how many affiliates you will have when you first launch your project then listen here [07:00] - Lee-Ann discusses how to budget for your program [17:00] - How do you find the right affiliate partners? [26:00] - Leanna discusses partner relationships and why they have benefitted from these relationships throughout the years.
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| The Crypto Affiliate One With Tim Heath | 26 May 2022 | 00:42:45 | |
Welcome back to all of you wonderful listeners. This week on the affiliate marketing podcast we are joined by another amazing guest, none other than founder of Yolo Group, Tim Heath. Tim draws upon two decades of experience within the igaming and emerging technologies sectors as GP of Yolo Investments. An early adopter of Bitcoin in 2013, he was founder and CEO of the Yolo Group until 2020. The Group operates leading crypto gaming brands Bitcasino and Sportsbet.io, with the latter securing high-profile sponsorships with Premier League clubs Arsenal and Southampton. Tim specialises in transforming ideas into successful business. Since founding Yolo Investments, the venture capital firm has rapidly grown. It now holds assets in more than 70 businesses, with an AUM in excess of €550 million. A strong believer in the power of crypto to improve the lives of people around the world, he is now increasingly focused on the fintech and blockchain spaces, and where emerging technology can disrupt the traditional banking industry. Make sure you listen to the podcast as Tim gives his amazing insight into the affiliate industry as it stands. Listen to find out more about:
[09:40] - Listen to hear about the potential growth within the affiliate channel [18:00] - Tim discusses the affiliate managers role and how crucial they are to a program [34:00] - Hear what criteria companies should be investing in Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| Moonpull: Tracking & Affiliate Data - Are You Being Exposed? | 19 May 2022 | 00:36:07 | |
It’s Thursday and you know what that means... The affiliate marketing podcast is dropping another amazing episode for all you wonderful listeners. This week we have Chief Executive at Moonpull, Steven Brown. Steve Brown founded and runs Moonpull, the affiliate sector specialist that is tracking affiliate tracking for networks, publishers, OPMs and advertisers to keep affiliate marketing working. Steven has been an affiliate industry leader since 2000 when he led the team that founded buy.at - the technically innovative network - that introduced many concepts to affiliate marketing that are now taken for granted. He has worked with a number of leading publishers in the UK, with his contribution to UK affiliate marketing being recognised with the presentation of the 'Industry Ambassador' award at the 'Performance Marketing Awards' in 2016. Listen to find out more about:
[01:00] - Steven discusses his long-standing experience within the affiliate industry [07:00] - What does MoonPull actually do? Listen here to find out [14:30] - Lee-Ann discusses the importance of understanding your conversion rate [28:00] - Listen to hear Steven’s perspective on what he would have liked to have seen progress more in the affiliate industry
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| ELEVATE Masterclasses You Don’t Want to Miss | 12 May 2022 | 00:15:52 | |
Join Lee-Ann on this week's episode of the affiliate marketing podcast as she sits down with Paddy McGill, Head of Ecosystem at eWebinar, and Susan Kabani. Founder of Ugenie.io. Both of these amazing guests are attending the famous ELEVATE summit, and they give is a taster on what to expect from their masterclasses. The ELEVATE Summit is a virtual learning and networking event that explores where and how digital and affiliate marketers can ELEVATE their performance to grow. Make sure you grab tickets for this star-studded event via eventbrite on our website. Listen to hear more about
[02:00] - Listen to find out about the first meeting between Paddy and Lee-Ann [04:00] - Susan discusses her unique insight into B2B models [08:00] - Ever wondered why webinars are so successful? Paddy discusses [10:00] - Both Lee-Ann and Paddy discuss ELEVATE Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| From The Trenches: Mythbusting The Hype & Keeping It Real in Affiliate Marketing | 05 May 2022 | 00:38:43 | |
The show must go on... and we certainly are! Season 7 continues as we have another amazing guest on the show in Dustin Howes. Dustin is an affiliate management consultant, helping brands launch and run their affiliate program. Through group coaching and private consulting, Dustin teaches program managers how to recruit the right affiliates, optimize working hours, and how to take the growth of the program to the next level. Learn more affiliate marketing tips at dustinhowes.com. Who else better to discuss the big world of affiliate marketing and what this means for the industry. Lee-Ann and Dustin have an amazing discussion about the ever-changing world of affiliates and even propose a challenge to all of you affiliate managers:
Check out some of the amazing insight that Dustin has to offer: Best tools for affiliate managers: https://dustinhowes.com/affiliate-management-software/ Checklist for creating a program: https://dustinhowes.com/checklist My training course: https://dustinhowes.com/affiliate-manager-training-course/ Listen to find out more about:
[04:00] - Listen to find out what kind of discussions you should be having with your affiliates before your program [11:00] - Dustin discusses the first steps of any affiliate marketing program [16:00] - Dustin distinguishes the differences between Ecommerce programs and B2B programs [33:00] - What are the next steps in the affiliate marketing industry? Listen to find out.
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| Discovering Dark Patterns on the Web and How To Stay Compliant Around Them! | 06 Jun 2024 | 00:31:39 | |
In this week’s podcast episode, Gemma Boore, a Senior Associate at Harris Hagan, discusses dark patterns and their impact on consumer decisions. Dark patterns refer to the design and structure of websites that encourage users to make certain choices, often not in their best interests. The use of dark patterns can breach consumer protection, data protection, and competition laws. The UK Information Commissioner's Office (ICO) and the Competition and Markets Authority (CMA) have published a joint position paper on harmful designing in digital markets, highlighting the potential harm caused by dark patterns. The ICO has also written to top websites in the UK, urging them to change their practices. It is important for marketers to be aware of these issues and take steps to ensure compliance. Listen to find out more about:
Key segments of this podcast and where you can tune in to go direct: [07:19] Regulatory Focus on Dark Patterns [13:58] Steps for Marketers to Ensure Compliance [27:55] Immediate Actions for Advertisers and Affiliates ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September. EARLY BIRD TICKET PRICES END JULY 4! Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here. Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| Vouchers & Codes - Why FMTC Exists | 28 Apr 2022 | 00:30:37 | |
The affiliate marketing podcast is back to give you another amazing episode! This week we are joined by an amazing guest in Brook Schaaf, CEO of FMTC, Brook has been involved in the affiliate marketing channel since 2000. He is co-founder of two companies, the agency Schaaf-PartnerCentric (sold 2017) and FMTC, which he runs today. He is an active member of Entrepreneurs' Organization. Brook lives in the Texas Hill Country outside of Austin. Join us for AffiliateINSIDER ELEVATE Summit (14-15 June) and get your front row seat to the insider scoop on how to ELEVATE and GROW your Affiliate Program and business in the year ahead.
Listen to hear more about:
[05:00] - Why did coupons and vouchers have a bad reputation in the affiliate industry? Listen to find out [13:00] - Listen to hear about first party data and the importance of this in recent terms [17:00] - Brook discusses the potential of couponing to benefit businesses [24:00] - Lee-Ann asks Brook what trend he wished he hopped on back when he first started his career
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| Affiliate Marketing in the Mobile App Marketplace with Jason Kilby | 21 Apr 2022 | 00:36:58 | |
Our episodes just keep getting better and better during the affiliate marketing podcast! This week we delve into the world of mobile affiliates. On the episode this week we have an amazing guest and long-time friend of Lee-Ann, Jason Kilby. Jason is the Co-founder and Managing Director of performance agency, upyield. He has over 20 years of experience in performance and digital marketing, running account management and sales teams. Upyield are a global online marketing agency that offer exclusive services such as marketing strategy, Delivery and Partnership & Growth. They will deliver across both performance driven traffic and specific media buys to fulfil your plan. Driven by their own in-house ad tech platform and against key performance indicators. They build long-term partnerships to produce the growth they crave. They advise, mentor, and learn. Who better to have on the show to discuss affiliate marketing in the mobile app marketplace? Join us for AffiliateINSIDER ELEVATE Summit (14-15 June) and get your front row seat to the insider scoop on how to ELEVATE and GROW your Affiliate Program and business in the year ahead. BOOK YOUR EARLY BIRD TICKET HERE https://reattendance.com/public/5883
[06:30] - Why do industries not look at the mobile app marketplace? [13:00] - Jason discusses the difference of opinions between desktops and mobile devices [24:00] - Listen to find out what kind of budgets you should consider for a project like this [30:00] - Jason gives his insights on the future of affiliates in the mobile app marketplace Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| Paid Media Then & Now - Growth Marketing with Yoann Pavy | 14 Apr 2022 | 00:31:49 | |
This week we are joined by another fabulous guest for the affiliate marketing podcast. On our show is Yoann Pavy, CMO at Nude, a fintech start up helping people save for their mortgage Yoann is a growth marketing leader passionate about disruptive businesses, network effects and culture. He loves growth marketing, getting the right audience to pay attention and building communities. His experience has led him to directly manage +£50m media budget in the last 6 years. In 2021, he also launched a Podcast called Digital Marketing Finesse as well as growing a community of +300 marketers/creators in just 4 weeks. Yoann also works as an Advisor for start-ups and a mentor for a few up young marketing professionals. Who better to discuss growth marketing with us?
[04:00] - Listen to hear how Lee-Ann and Yoann connected [10:00] - What goals you should set for your program [13:00] - Why working with an agency can be a huge success [27:00] - Yoann describes his favourite marketing tool to use
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| Why Publishers Should Look At Performance Models with Michelle Hurney, Jessica Wong & Sophie Halley | 07 Apr 2022 | 00:26:13 | |
Welcome back to episode 2 of season 7 of the affiliate marketing podcast! This week we are joined by 3 amazing guests to discuss why publishers should look at Performance models. Let me introduce our star-studded guests: Firstly, we have Michelle Hurney, CRM & Acquisition Manager at BrandAlley. Her most recent achievements include planning, leading & executing a large scale and high-volume email marketing strategy, managing and developing a SEO roadmap and corresponding content strategy as well as supporting top-of-funnel and inbound acquisition strategy through various paid channels. Then we have Jessica Wong, UK Publisher Director of CJ. Her success has been based on a strong sales process, establishing a winning culture and inspiring team members to discover their potential. Last but certainly not least we have Sophie Halley, Senior Account Director at Global Savings Group. Sophie has a number of years of experience across several affiliate programs throughout the years. Who better to tell us about the importance of performance models? Listen to find out more about:
[05:00] - Listen to hear what Global savings group are doing to ensure they are hosting the best possible program. [08:00] - Jessica discusses what trends her and her company have noticed in the performance industry [13:00] - Listen to hear why hybrid deals may sometimes be the best outcome [20:00] - All of our wonderful guests give their tips and tricks to performance marketing Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| What Is The Future of Affiliate Marketing? with Helen Southgate | 31 Mar 2022 | 00:34:36 | |
Season 7 has arrived!! Your favourite podcast – The Affiliate Marketing Podcast is back once again to delight all of you wonderful listeners. Last season was amazing and we would like to thank you for your continued loyalty, you really are the reason we do this! This season is all about Affiliate marketing from the trenches. We start off the season with a fabulous guest, Chief Global Officer at Acceleration Partners, Helen Southgate. Helen has close to two decades in the industry and shares a vast wealth of knowledge on the show today! Acceleration Partners (AP) is the premier global partner marketing agency. AP prides itself in having a more transparent, efficient and effective way where brands get the programme management and support, they need to realise the performance they want. The company help industry-leading brands efficiently grow and refine their marketing partnerships. Listen to here:
[2:30] - Listen to hear how Helen got into the world of affiliate marketing [08:00] - Helen discusses how affiliate marketing has evolved through the years [12:00] - Learn what brands are doing wrong when it comes to affiliate marketing [22:00] - Hear how to keep up with industry changes
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| Looking Back At What Shocked Everyone In Season 6 & Looking Forward to The Future | 24 Mar 2022 | 00:03:42 | |
That’s a wrap... Can you believe that we are already at the end of season 6 of the affiliate marketing podcast? The first podcast season of 2022 could not have gone any better in our eyes! From the amazing quests to the recap of our fantastic AMPLIFY summit. We can’t thank you enough for your continuous support and it has been our pleasure to share all of the insider knowledge on affiliate marketing and hopefully it has given you the valuable information that you need in order to start your affiliate program. Make sure that you stay tuned as season 7 will be out very soon and we bring you ‘affiliate marketing in the trenches’ Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| How To Amplify Your Partner Discovery | 17 Mar 2022 | 00:20:02 | |
Welcome back to Episode 10 of Season 6 of the AffiliateINSIDER’s Affiliate Marketing Podcast with Lee-Ann Johnstone… if you’re new to the podcast welcome! If you’ve been here before and tune in regularly - thanks for listening, we appreciate you. If you haven’t met Lee-Ann yet, you can link in with her on LinkedIN and find out more about her, the history and experience in affiliate marketing and if you feel brave and don’t just want to lurk - reach out and DM her there too. It’s been a busy 3 or so years as we re-launched and navigated AffiliateINSIDER forward through a winding road of changes from lockdowns to full time remote working and all that comes with it, and We started the year with a bang and helped more than 1,500 people AMPLIFY their affiliate performance and GROW their programs since January. Wow - can you believe we’ve already reached nearly the end of our first podcast season of 2022! This week’s episode is filled with some crucial value bombs, so make sure that you are listening! We here at affiliateINSIDER, wish to do everything to help our clients. We know that finding new sources of traffic can be tough and time consuming, so let us help you by signing up today https://pages.services/news.affiliateinsider.com/social-selling-blue-print/ and https://pages.services/news.affiliateinsider.com/email-outreach-file-swipe/ Listen to find out more about
[04:00] - Listen to hear how fierce the affiliate market is [06:30] - Lee-Ann discusses Affiliate models that you should be following [11:00] - Lee-Ann discusses how crucial swipe files are to build your understanding (attached above) [15:00] - Hear how you should interact with your partners in order to amplify your growth together Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| This Gamification Will Surprise You with Melinda Jacobs | 10 Mar 2022 | 00:31:47 | |
Welcome back to the affiliate marketing podcast! As we near the end of this season we knew we had to bring you some of the best special guests. We have not failed in our goals as we introduce Melinda Jacobs. Melinda brings a vast wealth of knowledge to the podcast about a very niche market. Melinda is a gamification expert, tech entrepreneur and N7 paragon. As the founder of the digital experience agency Subatomic, she’s helped companies and organizations develop interactive experiences that change behaviour through play, games, and gamification for more than 10 years. Her current role is as a founder and Co-CEO of Perkio where she's on a mission to change the way organizations support their team's wellbeing. Listen to hear more about
[03:00] - Listen to hear what Gamification is [07:00] - Melinda gives an indication on the tactics that are used within Gamification [13:00] - Hear what goals should be set out during this particular program [21:00] - Is gamification a costly strategy? Listen here. Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| iGaming Debate Everyone Is Talking About - Future Trends & Top Affiliate Tips | 03 Mar 2022 | 00:50:31 | |
Welcome back everyone! We hope you enjoyed our mini-series of best bits from our #AMPLIFY summit. Don’t be upset that it’s over though as we have many fantastic episodes ahead of us to keep you entertained and educated! In this episode we share some of the best ideas, comments and pieces of advice that Lee-Ann has heard from a plethora of industry experts with years of experience in digital and affiliate marketing and who took the time to share their experiences with delegates that attended this event. If you work in the iGaming sector then this episode is really for you! Before we get started sharing all of this - I’d like to say a special thank you to the team over at Partners.io. - who sponsored this episode and the Amplify Summit panels discussions these thoughts are being delivered from. Listen to hear more about:
[05:00] - Grant Johnson from Esports Entertainment Group discusses how he started in the industry back in the 90's and how it has evolved since [09:00] - Listen to hear how to get the most out of your operative systems and use data intelligently to partner with your affiliates and drive incremental Growth [17:00] - Hear how E-sports has taken over a large segment of the market and how sportsbetting customer segmentation is key for conversion [33:00] - Listen to how we can amplify marketing and promotions in the new world of crypto and the metaverse Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 6 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| Amplify Summit Highlights Part 4 | 24 Feb 2022 | 00:34:23 | |
Part four has landed!! Who’s been with us all the way then? The affiliate marketing podcast is at the end of the four-part series where we dissected crucial points from our AMPLIFY summit. In this week’s episode we’ll be exploring some of the most interesting topics that commonly get asked at affiliate events: Attribution Modeling and Partner Value in the Ecommerce industry. If you’re not sure what attribution is or what it does or how to use it in your affiliate program, stay put because in this episode we’re diving deep into understanding where and how to get better value from your ecommerce partners. If you haven’t heard about ELEVATE yet - get on over to our site and register your interest to what is shaping up to be one of the hottest virtual learning events we’ll be hosting this year!
Listen to find out more about:
[05:00] - Listen to hear how cashback has evolved throughout the years [09:30] - Discussions begin on employee benefits and why they must be integrated into any business [17:00] - Hear what brands must be focusing on to help increase their own visibility and how they use cashback. [27:00] - The panel give their expert advice on what you can do to make your attribution model a success.
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| ELEVATE Summit: Where Lead Generation and Affiliate Marketing Will Collide | 30 May 2024 | 00:23:03 | |
This week, Lee-Ann is joined by Dean Seddon, the founder of maverrik.io. Dean and Lee-Ann share the story behind them deciding to join forces to build and deliver ELEVATE. Along with Lead Generation World, the ELEVATE Summit will take place on the 16th and 17th of September in London. The event is targeted towards small and medium advertisers who currently rely on paid media and need to learn how to diversify their traffic sources. The event will also educate affiliates on the upcoming changes in the industry and the importance of first-party data collection.
ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September. EARLY BIRD TICKET PRICES END FRIDAY MAY 31! Early Bird registration for the ELEVATE Summit is now open, with a Full Two Day Conference pass priced at £149 – when purchased before the 31st May. Thereafter the tickets will increase to £249 per person for this two-day exclusive event! Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| Amplify Summit Highlights Part 3 | 17 Feb 2022 | 00:32:57 | |
Part three of our four-part series is LIVE now. The affiliate marketing podcast seems to be getting better and better every week, who agrees? This series was about dissecting crucial key points that came out of our affiliate AMPLIFY summit. This week we will be sharing some of the pertinent points that were shared across our SEO panel which showcased Judith Lewis, Rishi Lakhani and Martin Calvert 3 very well-known SEO’s in the British Community. Together they shared some interesting thoughts about how SEO trends and practicalities need to be addressed when working in affiliate marketing. If you’re short on time and or missed nabbing your seat to AMPLIFY before the doors were closed early at this inaugural event, head on over to our website: www.affiliateinsider.com - and go register yourself to attend our ELEVATE Summit in June - NOW.
[06:00] - Listen to how important link building is in SEO [13:00] - Listen to why you should utilise your affiliate for your program [18:00] - Hear how crucial brand protection is for your program [25:00] - Micro optimisation: A key asset to improving your SEO program
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| Amplify Summit Highlights Part 2 | 10 Feb 2022 | 00:31:21 | |
Back again to listen to another episode of the affiliate marketing podcast? This week Lee-Ann Johnstone, continues with her four-part series, where she retraces all of the best bits from AffiliateINSIDER’s AMPLIFY summit. And in case you missed it or are wondering what the heck the AffiliateAMPLIFY summit was all about - in short - our summits are an opportunity to kickstart the year with industry experts highlighting where and how to focus your strategy to gain momentum! Our next event ELEVATE is coming up soon on the 14-15 June so make sure you register so that you don’t miss out on our next insightful conference, a chance to network with industry leaders and the opportunity to meet new partners, demo new tech and basically ELEVATE your performance as we see this year to an end. This episode was brought to you by Partnerize.
[06:40] - Hear how content partners became a crucial asset in any affiliate program [13:00] - Listen to our expert panel as they discuss how to build scale in your strategy [19:30] - Industry leading experts give their opinion on the future trends of affiliate marketing [25:00] - Hear how the future of affiliate marketing jobs will evolve
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!
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| Amplify Summit Highlights Part 1 | 03 Feb 2022 | 00:33:27 | |
Welcome back to the Affiliate Marketing Podcast. This week, your host, Lee-Ann Johnstone gifts you with the first of a 3-part series giving you the highlights of our Amplify Summit which happened just a few short weeks ago. The event was jam-packed full of content, case studies, webinars, masterclasses and 8 hours of panel discussions all about what the future of affiliate marketing looks like, along with some amazing insights from experts around the globe. If you missed it - don’t worry, because over the course of the next few weeks we will be dropping the key points we gathered across this jam packed 2 Day Summit to bring you the highlights, nuggets and key trending discussion points we got covered and how they are going to apply to your marketing strategies this year. Listen to find out more about:
[04:00] - Key points for affiliate managers to focus on for growth opportunities in the year ahead [10:00] - Find out more about understanding your buyer behaviour more deeply [18:00] - The panel share how their own businesses invest in continued staff and skills development [24:00] - Hear more about using data and technology to amplify your affiliate programs
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| AMPLIFYING Partner Management With Stephanie Harris | 27 Jan 2022 | 00:31:07 | |
Another week means another fantastic episode of the affiliate marketing podcast! This week Lee-Ann was ecstatic to be joined by Stephanie Harris is the owner & CEO of PartnerCentric. Stephanie appears on the podcast with a number of accolades to her name. For example, she has been named a PerformanceIN Top 50 Industry Player three times and has held multiple speaking and moderating engagements at industry conferences such as Affiliate Summit (East and West), CardCon and Capital One's Women in Business Panel. Who better to get on the show to talk about amplification, huh? Her company, PartnerCentric, is the largest woman-owned performance marketing agency in the US. A veteran of the space, Stephanie got her start as an award-winning affiliate program manager, personally managing at one time some of the largest programs in the PartnerCentric portfolio today. Her tenure in the industry, and philosophy, that in order to lead, you have to know how to do every role, has given her a comprehensive view of the industry as well as the ability to propel it forward with vision, innovation and drive. Listen to find out more about:
[04:00] - Stephanie gives advice to smaller brands going through their affiliate program [10:00] - Listen to find out how to stay ahead of your competitors [13:00] - Hear how customers shopping habits are changing the world of ecommerce [24:00] - Stephanie discusses how to handle the legalities behind affiliate programs
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| Brands, Bandwagons & Bullshit - With Harry Lang | 20 Jan 2022 | 00:34:00 | |
Welcome back to the affiliate marketing podcast! This week Lee-Ann is excited to be joined by CMO of Stint, Harry Lang. Harry has worked in integrated marketing for over 20 years. The first 7 were spent in agencies and the last 15 have been as CMO, Marketing Director or as a consultant in a number of leading online gaming and esports organisations. A fantastic guest filled with knowledge to entice our listeners. His latest book, 'Brands, Bandwagons & Bullshit' is an essential guide to the marketing, advertising, PR and media industries, launched in December 2021. If you want to find out more about the book then please purchase at https://amazon.com/author/harrylang. Lee-Ann is a highly rated fan of the book and understands all of the points that are made within. Listen to find out more about:
[04:30] - Challenges brands will face in 2022 due to the new generation. [09:00] - Harry discusses what brands must do in order to convince affiliates to join their program. [14:45] - Listen to find out what are the key things to look out for in digital marketing. [28:00] - Why did Harry choose to write this book? Listen now. Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 6 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| Amplifying entrepreneurship with Jose Cayasso of Slidebean | 13 Jan 2022 | 00:27:05 | |
The affiliate marketing podcast is back for season 6, and what better way to begin by introducing another fantastic guest to the show. Today on the show Lee-Ann was fortunate enough to have Slidebean’s CEO and the Founder of many entrepreneurial businesses Jose Cayasso or - “Caya” as he’s known to tribe of social media followers online. Slidebean are a diverse team of 33 men and women working across New York and San Jose Listen to find out more:
[03:00] - Caya discusses how Youtube helped him grow his audience [12:30] - Listen to find out how to locate the correct investors [14:20] - Hear how Slidebean started [25:00] - Caya shares with the audience the best piece of advice he’s received “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| The Affiliate Marketing Podcast – 10 things I learned in 2021 | 06 Jan 2022 | 00:20:03 | |
Hi guys and welcome back to the affiliate marketing podcast! We here, at AffiliateINSIDER, hope you managed to a happy new year, safely and with all of your loved ones. This week’s episode is very special as our host, Lee-Ann Johnstone, gives a quite personal review on her last 12 months and tells us what she has had to adapt and overcome in order to become the affiliate marketing whiz that she is today. As season 6 approaches, Lee-Ann wanted to give you an inside scoop on the person behind the podcast and let you know why she is doing what she is doing. The answer, as I'm sure you’ll find out in the podcast, is that she loves affiliate marketing and being able to transfer this love onto her clients. Lee-Ann gives the listeners 10 things that she has learned from 2021.
[4:30] - Lee-Ann discusses the importance of work life balance and how she will take it forward into the new year. [05:50] - Listen to hear about why communication with everyone around you is the key to good results. [08:00] - Unsure of when to start an affiliate program? Listen here. [13:00] - Lee-Ann discusses personal triumphs for affiliateINSIDER.
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| Happy New Year: Best of The Season Part 2 | 30 Dec 2021 | 00:38:14 | |
Happy New Year to all of our wonderful affiliate fans! This week's podcast will be dedicated to the best of the season as we take a look back at some of the amazing guests we’ve had.
If you have enjoyed the podcasts throughout the year, then make sure you check out our awesome AffiliateINSIDER Summit taking place 17-18 January. If you haven’t booked your seat, get on that right now as you won’t see a better line-up of speakers, experts and masterclasses to help you AMPLIFY your performance than in this virtual event
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| Merry Christmas: Best of The Season Part 1 | 23 Dec 2021 | 00:38:49 | |
Merry Christmas to all of our wonderful affiliate fans! This week's podcast will be dedicated to the best of the season as we take a look back at some of the amazing guests we’ve had. A few names that we will be referring back to today are
If you have enjoyed the podcasts throughout the year, then make sure you check out our awesome AffiliateINSIDER Summit taking place 17-18 January. If you haven’t booked your seat, get on that right now as you won’t see a better line-up of speakers, experts and masterclasses to help you AMPLIFY your performance than in this virtual event
[3:00] - Lee-Ann discusses affiliate ninjas growing Facebook page with over 30k members hoping to learn more about the strategy [13:00] - Listen to hear the importance of trust between partners [14:30] - Find out what the 3 performance types are that you can integrate within your program to make it better. [22:00} - How do I enter the Russian market with my program?
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| What We’ve Learned: Affiliate Marketing Around The World | 16 Dec 2021 | 00:29:16 | |
Join us once again for this wee's Affiliate Marketing podcast! I was joined by someone I know very well, AffiliateINSIDERS head of agency services, Leanna Klyne. There is literally nobody I know more qualified than Leanna to be a part of today’s podcast where we discuss what we (as an agency) have learned this season about the finer nuances of affiliate marketing around the world. Leanna has worked with me at AffiliateINSIDER for almost 3 years now, however, prior to joining us she had a brilliant career in the finance industry managing a global affiliate program that grew exponentially over an 8 year period to multiple countries around the world. Listen to find out more about:
[05:00] - Lee-Ann discuss the importance of quick payments during your program [06:30] - Listen to hear Leanna’s thoughts about localisation in Canada [19:00] - Both Lee-Ann and Leanna discuss what tools are crucial when trying to expand your brand [25:00] - Listen to find out what are the key things that drive success in affiliate marketing
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| Discovering AFFTER: Innovation and Exclusivity in Affiliate Marketing | 23 May 2024 | 00:31:27 | |
Constantine Ivanchuk, SEO Affiliates Team Lead at AFFTER joins Lee-Ann to discuss the unique approach of AFFTER as an invite-only affiliate program in the iGaming space. This episode focuses on the issue of quality over quantity, and providing bespoke commissions and account management to a select group of premium affiliates. Constantine also highlights the changing landscape of SEO over the last five years, and emphasises the importance of building relationships with affiliates, along with the need to diversify traffic sources in the affiliate marketing industry. Listen to find out more about:
[04:43] Creating a high-touch experience. ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.
Early Bird registration for the ELEVATE Summit is now open, with a Full Two Day Conference pass priced at £149 – when purchased before the 31st May. Thereafter the tickets will increase to £249 per person for this two-day exclusive event!
Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| Africa: Emerging Market or Big Opportunity? | 09 Dec 2021 | 00:25:26 | |
The affiliate marketing podcast is back once more! This week Lee-Ann wanted to delve into the world of affiliate marketing in Africa. She knew that there were no others more qualified than Sarafina Wolde Gabriel, Vice president of strategy at Income Access and Albert Climent of Yolo Group. A vast wealth of knowledge for our listeners to enjoy! Sarafina has almost two decades in the affiliate marketing industry, the company she is involved with income access – who focus on providing affiliate marketing solutions for their clients and she reveals that Africa has been a rising star due to the increasing popularity of mobile phones. Albert has specialised in frontier markets for the past 15 years, over the last few years he has been working within the African region in order to help his partners expand contacts and spread the word about Yolo Group - One of the most popular crypto-businesses in the world.
[08:00] - Listen to find out how to build brand affinity in Africa [10:40] - Ever wondered how different the African regions are? Find out more here [15:00] - Albert discusses some important news about Yolo Group [17:20] - Both Albert and Sarafina discuss the future of affiliate marketing in Africa
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| Story Around Attribution with Choots Humphries of LinkConnector | 02 Dec 2021 | 00:36:33 | |
We’re back with another episode of The Affiliate Marketing Podcast! This week Lee-Ann was joined by the Co-founder of LinkConnector – Choots Humphries. Choots has two decades worth of experience in entrepreneurship and affiliate marketing. His experience has allowed him to become an expert on the attribution model to enhance affiliate marketing. This can be highlighted through the success of his company - LinkConnector.
[06:00] - What is the attribution model and why is it so important? [11:30] - Choots discusses how to manage partner relationships [15:30] - What is the impact of tracking attribution? [22:00] - Listen to Choots’ View on affiliate marketing
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
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| The Affiliate Marketing Podcast – Affiliate Marketing in Eastern Europe | 25 Nov 2021 | 00:24:48 | |
Join us for another affiliate marketing podcast as Lee-Ann and David Puha discuss affiliate marketing in Eastern Europe Another week means another Affiliate marketing podcast! This week we are grateful to be joined by David Puha – Head of business development at Dognet. Dognet is a local affiliate network that has found huge success by simply understanding the market in Eastern Europe. Since the company was founded, they have covered 831 campaigns and have 5,296 publishers. David has managed to become one of the top players of affiliate marketing in eastern European countries such as the Czech Republic, Romania, and Hungary. All through his vast understanding of localisation. David gives valuable information on where he predicts Dognet to go in terms of being market leaders based within these regions. He further discusses why localisation in these regions is extremely important to understand when trying to perform affiliate marketing. Listen to hear about:
[05:40] - David discusses the importance of localisation [08:20] - Listen to hear about how influencer marketing is being approached in this market [15:30] - Why should you consider working with an affiliate network when deciding to enter a new region? [18:30] - David predicts different trends that we will see in 2022 within eastern Europe
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||