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Explorez tous les épisodes du podcast The AdTech Journal: Programmatic, Media & Marketing News Without the Fluff
Plongez dans la liste complète des épisodes de The AdTech Journal: Programmatic, Media & Marketing News Without the Fluff. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
| Titre | Date | Durée | |
|---|---|---|---|
| DOOH in Retail Just Got a Glow-Up – And the DSPs Are Fighting for Shelf Space | 18 Aug 2025 | 00:03:15 | |
Retail DOOH is about to become the client darling of 2025. Play it right and you’ll own the aisle. Play it wrong and you’ll be the one explaining why your cheese brand isn’t on the dairy screen while Aldi’s is. | |||
| United Internet Just Went Full Bond Villain | 07 Aug 2025 | 00:01:50 | |
Ignore at your own risk. Germany’s broadband giant just turned its DSP whisper into a boardroom scream. | |||
| Women’s Football: The Data You Can’t Afford to Ignore | 01 Aug 2025 | 00:02:38 | |
6 billion ads. €128 million revenue. One media moment that just made your 2025 plan look irrelevant. | |||
| Google Just Replaced Your Job With a Button | 28 Jul 2025 | 00:01:24 | |
Generative AI, keywordless search, and 27% uplift. Oh, and maybe a federal breakup. | |||
| Office Screens Are Secretly Booking Your Boss’s Next Business Trip | 25 Jul 2025 | 00:01:39 | |
New research from JCDecaux and VIOOH just confirmed what some of us already suspected: business travel starts in the office. | |||
| View TV’s AdStudio Wants to Be Your Favourite Ad You Never Noticed | 24 Jul 2025 | 00:01:34 | |
Because interrupting The Godfather with a toothpaste ad is still a crime | |||
| Netflix Just Rewired The Entire Entertainment Industry | 22 Jul 2025 | 00:01:48 | |
From El Eternauta to mid-roll mind control, here’s how Netflix turned your binge into a beta test. | |||
| Mobile Ate the Budget – And It’s Not Giving It Back | 22 Jul 2025 | 00:02:10 | |
Programmatic’s 2025 glow-up has one name: Mobile. The rest of you can fight for scraps. | |||
| ChatGPT Agent - What You Need to Know | 21 Jul 2025 | 00:02:22 | |
It clicks. It scrolls. It builds decks while you nap. OpenAI’s Agent Mode is here to replace your intern... and maybe you. | |||
| Agencies, You’re Being Replaced (And Here's Why) | 21 Jul 2025 | 00:02:22 | |
SBS just lit a fire under the old agency model. | |||
| Smartclip’s AI Sidekicks Are Here to Save Your Sorry Ad Ops | 18 Jul 2025 | 00:01:46 | |
Because nothing says "future-ready" like outsourcing your entire workflow to a robot named Dave. | |||
| CTV is the New Black – 58% of Marketers Ditch Old Media for New Screens | 17 Jul 2025 | 00:02:37 | |
From testing the waters to buying the yacht. Welcome to CTV’s glow-up era. | |||
| Google’s AI Max Campaigns Just Got a Brain – And Yes, You’re Still in Control (Sort Of) | 16 Jul 2025 | 00:01:43 | |
Creative control meets algorithmic overlord in Google’s latest AI update for AI Max Campaigns. | |||
| The DSP War Just Went Nuclear | 15 Jul 2025 | 00:03:11 | |
Amazon, Google, Criteo – Who Wins The Power Grab? | |||
| Programmatic’s Not Dead, Just Evolving – and WARC Has the Receipts | 14 Jul 2025 | 00:02:58 | |
Adland’s favourite scapegoat gets a glow-up, AI gets bossy, and DOOH gets its programmatic passport. | |||
| ✉️ This Week in AdTech: 11/07/25 | 11 Jul 2025 | 00:01:52 | |
Programmatic’s getting a glow-up, CTV’s still in therapy, and Amazon DSP just became everyone’s favourite ex. | |||
| The DSP Land Grab – Retail’s New Programmatic Power Play | 10 Jul 2025 | ||
Who needs loyalty cards when you’ve got DSPs printing money faster than a Tesco Clubcard double points weekend? | |||
| Mobile vs TV: The Attention Tug of War No One’s Winning | 10 Jul 2025 | ||
UK adults spend more time on their phones, but only TV makes them smile. | |||
| Criteo Opens the Retail Media Tap – Programmatic Now on Aisle 3 | 10 Jul 2025 | ||
Because who doesn’t want to bid on digital shelf space like it's Black Friday at a DSP? | |||
| Netflix Adds Yahoo DSP to Its Inner Circle | 10 Jul 2025 | ||
Because nothing says “premium inventory” like your ad sitting next to a K-drama death scene. | |||
| Netflix’s Italian Job: Now Serving Ads With a Side of Data | 10 Jul 2025 | ||
Netflix just made Italy its latest testing ground for ad tech sophistication—because what goes better with a Peroni than AI-powered midrolls? | |||
| Microsoft Pulls the Plug on Xandr Invest | 10 Jul 2025 | ||
AI is in, old-school DSPs are out. RIP Xandr Invest, we barely used you. | |||
| The Big Fat DSP Directory 2025 | 10 Jul 2025 | ||
The ultimate cheat sheet for choosing the best DSP without losing the will to live. | |||
| Amazon Prime Day 2025 Extension | 10 Jul 2025 | ||
The strategic implications for programmatic advertising... double the days, double the deals... double the burnout. | |||
| John Lewis Goes Off-Site | 10 Jul 2025 | 00:02:03 | |
The high-street darling is now a full-blown data pimp... a move 10 years late, yet right on time. | |||
| DoorDash’s Ad Tech Glow-Up | 10 Jul 2025 | ||
DoorDash just became one of the most advanced retail media networks on the planet. | |||
| Disney+ Meets Downton – ITV and the Mouse Make it Official | 10 Jul 2025 | ||
Love Island meets Andor, Kardashians meet Karen Pirie – and yes, it's all legal. | |||
| India’s Influencer Industry Is Playing With Fire (And It’s Loving It) | 10 Jul 2025 | ||
Kofluence’s 2025 Risk Appetite Report says it loud – if you’re not courting controversy, you’re probably not trending... | |||
| Outdoor Advertising Just Body-Slammed Digital and TV | 10 Jul 2025 | ||
Turns out that billboard you ignored on the way to Pret is doing more for your brand than your entire Meta strategy. | |||
| Meta Robs Apple’s AI Genius | 10 Jul 2025 | 00:01:25 | |
Ruoming Pang ditches the Cupertino cult for Meta’s AGI funhouse—and the talent war just got personal. | |||
| Criteo Goes Full DSP: Retail Media Just Got a Whole Lot Spicier | 10 Jul 2025 | 00:02:43 | |
Forget fixed rates—Criteo's auction-based retail media is here to shake the shelves. | |||
| Trainline Turns Commerce Media Up to Full Throttle | 10 Jul 2025 | 00:01:30 | |
What do you get when a rail app, a header bidding wrapper, and some juicy first-party data walk into a pub? | |||
| Castore’s AI Pop-Up Glow-Up: 14% Sign-Up Surge | 10 Jul 2025 | ||
Castore’s Sexy AI Formula for First-Party Glory... | |||
| Google’s "Please Don’t Break Us Up" Tour Begins | 10 Jul 2025 | ||
DOJ pressure has Big G playing nice with the ad tech kids (for now). | |||
| Meta’s New AI Toy Wants to Make Your Job Redundant | 10 Jul 2025 | ||
Because who needs a creative team when you’ve got a button marked ‘Generate’? | |||
| The Trade Desk Goes Hollywood | 10 Jul 2025 | ||
Now starring: your client’s product, in literally any scene. | |||
| Subscriptions Rule, Display Drools | 10 Jul 2025 | ||
What happens when publishers start charging for content? Spoiler: It’s not your CPMs they care about anymore. | |||
| The Shift to AI-Native Marketing Technology: Inside the 2025 MarTech Overhaul | 10 Jul 2025 | ||
No more assistants. AI's running the show. You just get to watch. | |||
| The Week Google Told Publishers to Pay Up or Shut Up | 10 Jul 2025 | 00:06:21 | |
Cannes was AI’s catwalk, but the real drama was in Google’s backroom deals. | |||
| Disney and Amazon's Power Play: The Programmatic Marriage We've Been Waiting For 🎯 | 10 Jul 2025 | 00:01:23 | |
What happens when the House of Mouse meets the Everything Store? | |||
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