Explorez tous les épisodes du podcast The AdExpert Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| Google Avoids Chrome Breakup: What the Antitrust Ruling Means for SEO and the Future of Search | 06 Sep 2025 | 00:12:10 | |
In this episode, we break down the latest U.S. antitrust ruling that spared Google from a Chrome breakup and what it means for SEO, marketers, and the future of search. You’ll learn:
Whether you’re optimizing for Google today or preparing for AI-powered search tomorrow, this episode unpacks the ruling’s impact and how to adapt your SEO strategy in a changing digital landscape. Blog Link: Google Avoids Chrome Breakup, But What’s Next for Search and SEO? Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Perform a Local SEO Audit: Step-by-Step Guide to Boost Your Website’s Visibility | 05 Sep 2025 | 00:13:47 | |
In this episode, we break down how to run a complete local SEO audit to improve your online visibility and attract more local customers. From your Google Business Profile to backlinks and reviews, you’ll learn the key steps that make a real difference in search rankings. You’ll learn:
Whether you’re a small business owner or managing multiple locations, this episode will give you the tools to audit your website effectively and boost your local search rankings. Blog Link: How to Perform a Local SEO Audit for Your Website Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Maximize Your Local SEO With Strategic Citations: A Guide for Small Businesses | 09 Aug 2025 | 00:13:02 | |
In this episode, you'll learn how to leverage local citations to make your business more visible and trusted in local search results. You’ll learn:
Whether your business is focused on a specific niche or serving a broader local audience, this episode equips you with clear, actionable strategies to build visibility and authority through smart citation practices. Blog Link: How to Build Local Citations for Better SEO Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Do Longer Title Tags Really Boost Google Rankings? Surprising SEO Insights You Need to Know | 06 Aug 2025 | 00:13:51 | |
In this episode, we dive into new research that challenges long-held SEO practices, specifically, the 60-character title tag rule. You’ll hear how longer title tags might improve your Google rankings and why it’s time to rethink your optimization strategy. You’ll learn:
Whether you're a marketer, small business owner, or SEO specialist, this episode will help you think beyond the character limit and unlock new opportunities for visibility. Blog Link: Longer Title Tags, Better Google Rankings? Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Smart Campaigns vs. Full Google Ads Accounts: Which One Works Best for Your Business? | 05 Aug 2025 | 00:15:31 | |
In this episode, we break down the real differences between Smart Campaigns and Full Google Ads Accounts—so you can make the right choice for your business and ad budget. You’ll learn:
Whether you're just starting out or ready to scale, this episode will help you decide if simplicity or full control is the smarter move for your Google Ads strategy. Blog Link: https://adexpert.io/smart-campaigns-vs-full-google-ads-accounts-pros-and-cons/ Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Google Ads Extensions You Should Always Use: Boost Clicks, Conversions, and Visibility | 05 Aug 2025 | 00:15:41 | |
In this episode, we dive into the essential Google Ads extensions every small business should be using to maximize campaign performance. These powerful tools help your ads take up more space, attract more clicks, and connect with customers faster—right from the search results page. You’ll learn:
Whether you're running local service ads or e-commerce campaigns, this episode will show you how to make your ads stand out and convert better—without increasing your budget. Blog Link: Google Ads Extensions You Should Always Use Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Why Audience Targeting in Google Ads Is Changing—and What It Means for Your Campaigns | 04 Aug 2025 | 00:13:26 | |
In this episode, we dive into the evolving world of Google Ads audience targeting—and why these changes are critical for smarter digital advertising in 2025. You’ll learn:
Whether you’re new to digital advertising or managing multiple campaigns, this episode will help you understand how to adapt and thrive with Google’s latest targeting features. Blog Link: Why Audience Targeting is Changing in Google Ads Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Why You Should Never Redirect 404 Pages to Your Homepage: SEO Best Practices Explained | 29 Jul 2025 | 00:14:07 | |
Redirecting every 404 error page to your homepage might seem like a quick fix, but it’s a major SEO mistake. In this episode, we break down why it confuses both users and search engines, and what you should do instead to keep your site clear, professional, and search-friendly. You’ll learn:
If you want your website to rank better and offer a smoother experience, this episode shows you how to turn missing pages into an opportunity, not a penalty. Blog Link: Why You Shouldn’t Redirect 404 Pages to Your Homepage Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Top SEO Tools Every Business Owner Should Know About: Boost Traffic, Track Performance & Stay Ahead | 27 Jul 2025 | 00:14:18 | |
In this episode, we break down the essential SEO tools every business owner needs to improve search visibility, outrank competitors, and drive more organic traffic. You’ll learn:
From Google Search Console to SEMrush and Clearscope, this episode walks you through a must-have SEO toolkit that helps you work smarter—not harder—to rank higher and grow your business. Blog Link: Top SEO Tools Every Business Owner Should Know About Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Why Google Ads Are Getting More Expensive in 2025: How AI Overviews Are Changing Everything | 20 Jul 2025 | 00:09:41 | |
In this episode, we break down why Google Ads costs are rising in 2025—and how Google’s new AI Overview feature is behind the spike. With fewer organic clicks and more competition for ad space, small business owners are being forced to rethink their strategies fast. You’ll learn:
If you’re seeing less traffic and higher ad bills, this episode will help you adjust your strategy and make your ad spend count in the age of AI. Blog Link: How Google's AI Overview Is Driving Up Google Ads Costs in 2025 Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Run High-Converting Local Google Ads Campaigns: A Step-by-Step Guide for Brick-and-Mortar Businesses | 13 Jul 2025 | 00:13:24 | |
In this episode, we break down how to attract more foot traffic and sales through strategic local Google Ads campaigns—ideal for brick-and-mortar businesses looking to dominate their local market. You’ll learn:
Whether you run a coffee shop, an auto repair shop, or a local law office, this episode will help you reach nearby customers exactly when they’re ready to buy. Blog Link: How to Run High-Converting Local Google Ads Campaigns
Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Cloudflare’s Content Independence Day: How “Pay Per Crawl” Could Reshape the Internet for Creators | 05 Jul 2025 | 00:28:51 | |
In this episode, we unpack how Cloudflare’s latest move—blocking AI crawlers by default and launching the new “Pay Per Crawl” model—is changing the rules of online content ownership and monetization. You’ll learn:
Whether you run a blog, publish original insights, or manage digital content for clients, this episode breaks down what Cloudflare’s move means—and how to stay ahead in a rapidly evolving web. Blog Link: Cloudflare’s Content Independence Day Shakes the Internet Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| SEO for Google Search vs. ChatGPT: Key Differences Every Business Must Know | 05 Sep 2025 | 00:15:09 | |
In this episode, we break down the critical differences between SEO for Google Search and SEO for ChatGPT and why optimizing for both is now essential in 2025. You’ll learn:
SEO has changed more in the past 18 months than in the last decade. If you only optimize for Google, you’re leaving leads on the table. This episode will show you how to build visibility, credibility, and trust across both platforms. Blog Link: Differences between SEO for Google Search vs. ChatGPT Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Manual CPC vs. Smart Bidding: When to Switch for Better ROI in Google Ads | 05 Jul 2025 | 00:14:56 | |
In this episode, we break down the key differences between manual CPC and smart bidding—and help you decide when it’s time to make the switch to improve your return on investment. You’ll learn:
Suppose you're unsure whether to stick with manual CPC or adopt automation. In that case, this episode will help you make the right decision for higher conversions, smarter budget utilization, and improved overall ROI. Blog Link: Manual CPC vs. Smart Bidding: When to Switch for Better ROI Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Stay Visible in the Age of AI Overviews: Smart PPC Strategies for 2025 | 29 Jun 2025 | 00:11:05 | |
In this episode, we break down how Google’s AI Overviews are changing the rules of search visibility and what advertisers can do to adapt. You’ll learn:
Whether you’re in healthcare, retail, or finance, this episode will show you how to stay competitive—even as AI changes the search landscape. Blog Link: Creating High-Performing Lead Magnets for Online Campaigns Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Use Schema Markup to Improve Local SEO: Boost Clicks, Trust, and Visibility | 29 Jun 2025 | 00:17:27 | |
In this episode, we break down how to utilize schema markup to enhance local SEO—a powerful yet often overlooked tactic that helps local businesses stand out in Google search results. You’ll learn:
If you want to enhance your business's visibility, provide accurate information to customers, and drive more traffic from local searches, this episode is your go-to guide. Blog Link: How to Use Schema Markup to Improve Local SEO
Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Proven Tactics for Online Campaign Success | 25 Jun 2025 | 00:14:00 | |
In this episode, we unpack the art of creating high-performing lead magnets that drive real results—whether you’re building email lists, boosting conversions, or fueling a full-funnel campaign. You’ll learn:
Whether you're a solo entrepreneur or running a marketing team, this episode will help you design lead magnets that don’t just attract clicks—but generate quality leads ready to buy. Blog Link: Creating High-Performing Lead Magnets for Online Campaigns Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Create SEO-Friendly Landing Pages That Convert | 09 Jun 2025 | 00:16:02 | |
In this episode, we dive into exactly how to create SEO-friendly landing pages that drive organic traffic and boost conversions, without needing a technical background. You’ll learn:
Whether you’re launching a new product or updating your website, this episode will show you how to build landing pages that rank, engage, and convert. Blog Link: How to Create SEO-Friendly Landing Pages Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Combine Offline and Online Marketing for Local Growth: Using Caasie and Google Ads for Real Results | 02 Jun 2025 | 00:13:41 | |
In this episode, we explore how to combine offline and online marketing for local business success using Caasie and Google Ads—a powerful strategy that creates a seamless brand experience across digital and physical touchpoints. You’ll learn:
If you’re a local business looking to reach more people, boost engagement, and measure real-world results, this episode breaks down the future of integrated marketing. Blog Link: How to Combine Offline and Online Marketing for Local Business Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Top 10 Local SEO Trends for 2025 | 29 May 2025 | 00:17:43 | |
In this episode, we break down the most important local SEO trends for 2025 and show you exactly how to use them to boost your local visibility and attract more nearby customers. You’ll learn:
Whether you’re a restaurant, home service provider, or any small business targeting a local market, this episode will help you stay ahead of the curve and make the most of your SEO efforts. Blog Link: Local SEO Trends to Watch in 2025 Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| The Most Important SEO Shift of 2025: How to Thrive in the Age of AI Search | 26 May 2025 | 00:11:57 | |
In this episode, we explore the biggest change to SEO in over a decade—Google’s rollout of AI Mode—and what it means for your visibility, rankings, and content strategy in 2025. You’ll learn:
Whether you're managing content-heavy sites or running local SEO campaigns, this episode will help you rethink and adapt your strategy for long-term success. Blog Link: Important Change to SEO May 2025 Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Boost Website Conversion Rates in 2025: Proven Tips to Turn Clicks Into Customers | 26 May 2025 | 00:11:28 | |
In this episode, we unpack exactly how to increase your website conversion rates in 2025—so you can turn more traffic into leads, sales, and loyal customers. You’ll learn:
Whether you're running paid ads or optimizing your homepage, this episode gives you actionable conversion rate optimization strategies to make every visit count. Blog Link: How to Increase Website Conversion Rates in 2025 Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How Much Does Google Ads Really Cost? A 2025 Guide for Small Businesses | 11 May 2025 | 00:14:19 | |
In this episode, we break down the real costs of Google Ads in 2025 and explain how small businesses can budget effectively, avoid overspending, and get the most out of every dollar. You’ll learn:
Whether you're spending $100 or $10,000 per month, this episode will help you understand how Google Ads pricing works—and how to make it work for your business. Blog Link: How Much Does Google Ad Services Cost? Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Combine SEO and PPC for Maximum Growth: Strategies for Higher Conversions | 01 Sep 2025 | 00:13:15 | |
In this episode, we explore how combining SEO and PPC can supercharge your digital marketing strategy. By aligning paid and organic efforts, you can boost visibility, lower costs, and drive both immediate and long-term growth. You’ll learn:
Whether you’re running small campaigns or scaling enterprise-level marketing, this episode will show you how to make SEO and PPC work together for maximum results. Blog Link: How to Combine SEO and PPC for Maximum Growth Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Boost Click-Through Rates and Conversions with These Copywriting Secrets | 11 May 2025 | 00:16:52 | |
In this episode, we delve into proven copywriting techniques designed to enhance your click-through rates (CTR) and conversions. You’ll learn:
Whether you're writing for landing pages, social media, or email campaigns, these insights will help you connect with your audience and achieve better results. Blog Link: Top Copywriting Tricks to Improve CTR and Conversions Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Boost Your Small Business Website: Proven SEO Strategies That Work | 11 May 2025 | 00:16:24 | |
In this episode, we explore the best SEO practices for small business websites and offer practical tips for enhancing your online visibility and attracting more customers. You’ll learn:
Whether you're just starting out or looking to refine your existing SEO efforts, this episode provides actionable insights to help your small business website stand out in search results and connect with more potential customers. Blog Link: Best SEO Practices for Small Business Websites Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Maximize Your Google Ads Budget With Manual Bidding: Proven Strategies for Small Business Owners | 08 May 2025 | 00:15:58 | |
If you’re a small business owner struggling to get leads or sales through digital marketing, this episode is for you. Host Sam Ashrafi breaks down exactly how to maximize your ad budget using manual bidding—a powerful yet underused Google Ads strategy that gives you full control over your campaigns. You’ll learn:
Whether your monthly ad budget is $500 or $5,000, this episode will teach you how to make every click count—and how to avoid wasting money on underperforming ads. Blog Link: How to Maximize Your Budget With Manual Bidding Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| The Benefits of Manual Bidding on Google Ads for Local Businesses | 21 Apr 2025 | 00:14:21 | |
In this episode, marketing strategist Sam Ashrafi explains why manual bidding on Google Ads gives local businesses greater control, better ROI, and smarter audience targeting than automated strategies. You’ll learn:
Whether you're a service-based business or a local shop trying to make the most of your Google Ads budget, this episode breaks down how manual bidding helps you reach the right customers at the right time. Blog Link: The Benefits of Manual Bidding on Google Ads for Local Businesses 🎯 Want expert help with Google Ads or campaign optimization in Los Angeles? Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How Performance Max Campaigns Improve Remarketing | 20 Apr 2025 | 00:11:44 | |
In this episode, marketing strategist Sam Ashrafi explains how Performance Max campaigns enhance remarketing strategies and work seamlessly with search ads to boost conversions. You’ll learn:
Whether you're a local business or e-commerce brand, this episode breaks down how to use Google's tools to re-engage visitors and improve ROI. Blog Link: How Performance Max Campaigns Improve Remarketing 🎯 Want expert help with remarketing or Google Ads in Los Angeles? Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Choose the Best Google Ads Agency for Small Business | 20 Apr 2025 | 00:15:31 | |
If you’re a small business owner struggling to get leads or sales through digital marketing, this episode is for you. Host Sam Ashrafi breaks down how to choose the right Google Ads agency to get the best ROI on your marketing budget. You’ll learn:
Whether your budget is $500 or $5,000 per month, the right agency can help you lower cost-per-click and generate high-quality leads consistently. Blog Link: How to Choose the Best Google Ads Agency for Small Business 🚀 Need help with Google Ads? Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How Can a Digital Marketing Agency Work With AI? | 20 Apr 2025 | 00:11:42 | |
AI isn’t just the future of digital marketing—it’s already changing the way we work. In this episode, Sam Ashrafi breaks down how artificial intelligence is transforming digital marketing agencies, from SEO and paid advertising to email campaigns and customer journey mapping. ✅ What you’ll learn:
Whether you're managing marketing for a local business or running an agency, this episode will give you a full roadmap to adopting AI for higher performance and growth. Blog Link: How Can a Digital Marketing Agency Work With Al? 🎧 Hosted by Sam Ashrafi, founder of AdExpert.io — a Google Ads and SEO specialist helping small businesses thrive in the competitive Los Angeles market. 🚀 Need help with your digital strategy? Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Google Ads Automated Assets: Why You Shouldn’t Rely on Them Too Much | 19 Apr 2025 | 00:18:25 | |
Automated assets in Google Ads can save time—but at what cost? In this episode, Sam Ashrafi dives into the real pros and cons of Google Ads automated assets, explaining how relying too much on automation can hurt your CTR, branding, and conversions. Learn which automated assets to avoid, when they might help, and why a hands-on approach still wins. 🎯 What You’ll Learn:
If you’re serious about getting the most from your Google Ads strategy, this episode will help you regain control and make smarter ad decisions. Blog Link: Google Ads Automated Assets: Why You Shouldn’t Rely on Them Too Much 🚀 Need expert help with your Google Ads strategy? Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Increase the CTR in Google Ads? | 19 Apr 2025 | 00:12:34 | |
In this episode, Sam Ashrafi breaks down the top strategies to improve your click-through rate (CTR) in Google Ads. Learn how to craft compelling ad copy, use sitelinks and ad extensions, leverage negative keywords, and run effective A/B tests. Discover how these techniques not only boost CTR but also enhance your quality score and reduce your cost-per-click. Whether you're running local ads or national campaigns, these tips are designed to increase your visibility and drive meaningful results. 🎯 Topics Covered:
If you're looking to level up your Google Ads strategy and generate more high-quality traffic, this episode is for you. Blog Link: How to Increase the CTR in Google Ads? 💼 Need help with your PPC strategy? Tags: Google Ads, CTR, PPC, ad extensions, negative keywords, paid traffic, Sam Ashrafi, AdExpert, digital marketing, advertising tips, online visibility, click-through rate Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Introduction to Google My Business and Google Ads Integration | 19 Apr 2025 | 00:15:02 | |
In this episode, Sam Ashrafi breaks down the powerful combination of Google My Business (GMB) and Google Ads—and how integrating these tools can drastically improve your local visibility, drive more foot traffic, and increase conversions. Learn how to: Whether you’re a small local business or a growing brand, this integration is a game-changer for local marketing in 2025. Sam shares practical insights, setup steps, and tips to make the most of your Google presence. 📈 Ready to turn searches into sales? Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Google Tests Ads in AI Mode: What Advertisers Need to Know About AI-Powered Search | 28 Aug 2025 | 00:12:09 | |
In this episode, we break down Google’s latest experiment ads in AI Mode, a conversational search interface powered by AI. This shift could dramatically change how users interact with ads and how marketers approach paid search. You’ll learn:
As Google continues testing, this new format may redefine the future of paid search. Whether you’re managing small campaigns or scaling with Performance Max, understanding AI Mode will help you stay ahead of the curve. Blog Link: Google Tests Ads in AI Mode Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Top Digital Marketing Strategies for LA Service Businesses in 2025 | 19 Apr 2025 | 00:10:04 | |
📝 Episode Description: In this episode, we share the most effective digital marketing strategies Los Angeles service businesses should be using in 2025. Whether you're in home services, healthcare, legal, or local retail—this guide is packed with practical tips to help you grow smarter this year. What we cover:
If you're running a business in Los Angeles, you don't want to miss this one. These strategies are working right now and can give you a major edge in a competitive market. 📍 Serving all local service businesses in LA and Southern California Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Google Aligns Merchant Center Clicks with Google Ads: What It Means for You | 19 Apr 2025 | 00:06:46 | |
In this episode, we break down Google’s latest update: aligning click reporting between Google Merchant Center and Google Ads. Starting April 21, 2025, this shift brings consistency to how clicks are tracked across platforms—reducing confusion and improving reporting accuracy. We’ll cover:
If you run Shopping campaigns or use both platforms to track performance, this episode is a must-listen. 🔗 Learn more at: Google Aligns Merchant Center Click Reporting with Google Ads Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Google Ads Double Serving: What It Means for CTR & Impressions | 19 Apr 2025 | 00:09:45 | |
In this episode, we explore Google’s new Double Serving Experiment and how it might impact your ad performance. With two ads from the same advertiser now appearing on the same search results page, CTR and impression metrics may shift—for better or worse. We cover:
If you're running Google Ads and want to stay ahead of changes, this episode is for you. 🔗 Learn more at: Google Ads Double Serving Experiment May Affect CTR and Impressions Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Why SEO Fundamentals Are 10x More Vital with Google Ads | 19 Apr 2025 | 00:11:21 | |
In this episode, we explore why strong SEO fundamentals are critical to making your Google Ads campaigns work smarter—not harder. From landing page optimization to keyword synergy and analytics, we dive into how SEO directly improves your ad quality score, cost-per-click, and long-term performance. What you'll learn:
If you want your paid traffic to perform better and build a more sustainable online presence, this episode is for you. 📍 Serving Los Angeles businesses & beyond Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Use Google Ads and GA4 to Target High-Value Customers | 19 Apr 2025 | 00:15:52 | |
In this episode, we break down how to combine Google Ads with GA4 to reach your most valuable customers and increase ROI. Using real-world strategies from an e-commerce brand, we explain how to define high-value segments, build smarter audiences, and optimize Performance Max campaigns. You'll learn:
If you're ready to scale smarter and get more out of your advertising budget, this episode is packed with actionable insights. 🔗 Learn more at: How to Use Google Ads and GA4 to Target High-Value Customers Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Email Marketing in 2025: Strategies to Boost Conversions and Build Trust | 26 Aug 2025 | 00:15:32 | |
In this episode, we explore how email marketing continues to be a powerhouse in 2025—helping brands cut through the noise, connect directly with customers, and drive measurable results. You’ll learn:
Whether you’re running a small business or managing a large marketing team, this episode shows you how to create fewer but more impactful emails—driving higher ROI with every send. Blog Link: The Role of Email Marketing in 2025 Campaigns Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Is Buying Backlinks SEO Suicide or a Smart Strategy in 2025? | 22 Aug 2025 | 00:18:35 | |
In this episode, we dive deep into one of the most controversial SEO tactics of 2025: buying backlinks. While some marketers see it as a shortcut to higher rankings, the risks are bigger than ever with Google’s evolving spam policies and penalties. You’ll learn:
If you’ve ever wondered whether buying backlinks is a growth hack or a gamble, this episode will help you weigh the pros, cons, and smarter paths forward for sustainable SEO success. Blog Link: Is Buying Backlinks SEO Suicide or Smart Strategy in 2025? Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Audit a Failing Google Ads Campaign: A 7-Step Fix-It Plan for Better ROI | 22 Aug 2025 | 00:23:40 | |
If your Google Ads aren’t delivering, you’re not alone—many campaigns underperform due to weak targeting, poor structure, or landing pages that don’t convert. In this episode, you’ll get a clear, step-by-step process to audit a struggling Google Ads account so you can fix what’s broken and turn wasted spend into profitable clicks. You’ll learn:
Whether you’re spending $500 or $5,000 a month, this episode will help you diagnose campaign issues, prioritize high-impact changes, and create a roadmap to better performance. Blog Link: How to Audit a Failing Google Ads Campaign Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| AI Is Replacing Google: How to Get Found by ChatGPT & Perplexity | 10 Aug 2025 | 00:15:37 | |
In this episode, we explore how the rise of AI-powered search tools like ChatGPT and Perplexity is changing the way people find information—and how businesses can adapt to stay visible in this new landscape. You’ll learn:
Whether you run a small business or manage a large marketing budget, this episode will show you how to adjust your SEO strategy to get found in the era of AI search. Blog Link: AI Is Replacing Google: How to Get Found by ChatGPT & Perplexity Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Mastering Audience Signals in Performance Max Campaigns: Boost Targeting & ROI | 09 Aug 2025 | 00:12:31 | |
In this episode, we break down how to effectively use audience signals in Google’s Performance Max campaigns to improve targeting, boost conversions, and get the most out of your ad spend. You’ll learn:
Whether you’re new to Performance Max or looking to refine your strategy, this episode will show you how to use audience signals to give Google’s automation the right starting point, resulting in better quality traffic and higher ROI. Blog Link: How to Use Audience Signals in Performance Max Campaigns Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||