Explorez tous les épisodes du podcast The AdExpert Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| What's the best way to organize ad groups within a Google Ads campaign? | 01 Nov 2026 | 00:07:17 | |
Sienna and Sam walk through the best way to organize ad groups within a Google Ads campaign: one narrow theme per group, how many keywords and ads each group needs, and how to name, route and move keywords without losing control.
AdExpert | adexpert.io Blog Link: https://adexpert.io/whats-the-best-way-to-organize-ad-groups-within-a-google-ads-campaign/ This episode uses AI-generated host voices. Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Google Ads Audience Strategy: Targeting vs. Observation | 31 Oct 2026 | 00:06:49 | |
Sienna and Sam break down the two Google Ads audience settings, targeting and observation: what each one does, when to use it, and how to turn observation data into better bids.
AdExpert | adexpert.io Blog Link: https://adexpert.io/google-ads-audience-strategy-targeting-vs-observation/ This episode uses AI-generated host voices. Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Performance Max vs. Search Campaigns: Which Google Ads Strategy Delivers Better ROI? | 26 Oct 2026 | 00:21:51 | |
Choosing between Google Ads Performance Max and Search campaigns can make a big difference in your advertising results. This episode compares both campaign types, exploring how automation, keyword targeting, budget, and conversion tracking affect performance and which strategy works best for different business goals.
Understanding the strengths and limitations of Performance Max and Search campaigns can help you choose the right Google Ads strategy, spend your advertising budget more effectively, and generate more valuable conversions. Blog Link: Performance Max Campaigns vs. Search Campaigns: Which One Wins? Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| SEO Plugins You Should Use for WordPress in 2026 | 24 Oct 2026 | 00:06:30 | |
Sienna and Kevin compare the WordPress SEO plugins worth using in 2026, how to pick one, and how to set it up without the common mistakes.
AdExpert | adexpert.io Blog Link: https://adexpert.io/seo-plugins-you-should-use-for-wordpress-in-2025/ This episode uses AI-generated host voices. Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Make Your Ads Stand Out in a Crowded Market: Creative Advertising Strategies That Drive Conversions | 22 Oct 2026 | 00:24:07 | |
Standing out in today's crowded digital advertising market takes more than a big budget or eye-catching visuals. This episode explores how strong brand identity, audience targeting, creative ad strategies, and performance optimization can help businesses capture attention, increase engagement, and improve advertising ROI.
Learning how to make your ads stand out can help you create more memorable campaigns, connect with the right customers, and turn advertising spend into measurable business growth. Blog Link: How to Make Your Ads Stand Out in a Crowded Market Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Build a Multi-Channel Retargeting Campaign: Strategies to Increase Conversions and ROI | 19 Oct 2026 | 00:15:08 | |
A multi-channel retargeting campaign helps businesses reconnect with website visitors who leave without converting. This episode explores how to use email marketing, social media ads, Google Ads, and display advertising to reach potential customers, improve conversion rates, and maximize your marketing ROI.
Building an effective multi-channel retargeting strategy can help you recover lost leads, strengthen brand awareness, and turn more website visitors into customers through smarter targeting and consistent messaging. Blog Link: How to Build a Multi-Channel Retargeting Campaign Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Google Ads Changes for Small Businesses in 2026: AI, Performance Max, and First-Party Data | 24 Aug 2026 | 00:18:24 | |
Google Ads changed significantly in 2026, with new AI-driven campaign tools, conversational ad formats, and stronger reliance on first-party data. This episode explains what small businesses need to know about these updates and how to adapt their advertising strategy.
Learn how to adjust your Google Ads strategy for 2026 and use automation, stronger tracking, and better campaign structure to improve efficiency and conversion performance. Blog Link: Understanding Google’s New Ad Changes for Small Businesses Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Local SEO for Multi-Location Businesses: How to Rank Every Location | 20 Aug 2026 | 00:24:28 | |
Managing local SEO across multiple business locations requires more than duplicating the same strategy in every city. This episode explains how multi-location businesses can build stronger local visibility through optimized location pages, Google Business Profiles, citations, reviews, and local authority signals.
Learn how to create a scalable local SEO strategy that helps every location rank more consistently, attract nearby customers, and strengthen your brand across multiple markets. Blog Link: Local SEO for Multi-Location Businesses: Advanced Guide Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How Google Local Service Ads Work in 2026: Costs, Rankings, and LSA Optimization | 17 Aug 2026 | 00:23:47 | |
Google Local Service Ads help contractors and service businesses reach high-intent customers through a pay-per-lead advertising model. This episode explains how LSAs work in 2026, why lead costs have increased, and which factors can influence campaign performance and profitability.
Learn how to evaluate your true LSA costs, improve lead conversion, and build a smarter Google Local Service Ads strategy for 2026. Blog Link: How Google Local Service Ads Work & Why They Cost More in 2026 Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Google's May 2026 Core Update: SEO Recovery Strategies for LA Businesses | 13 Aug 2026 | 00:15:06 | |
Google’s May 2026 core update placed greater focus on original content, demonstrated expertise, author credibility, and strong E-E-A-T signals. This episode explores what the update means for LA agencies and businesses, along with practical SEO strategies for improving content quality and recovering lost search visibility.
Learn how stronger expertise, original insights, and higher-quality content can help your business adapt to Google core updates and build a more resilient SEO strategy. Blog Link: Google’s May 2026 Core Update: What LA Agencies & Businesses Need to Know Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Build a Content Marketing Strategy From Scratch: A Step-by-Step Guide for Business Growth | 07 Jul 2026 | 00:10:28 | |
In this episode, we break down how to build a content marketing strategy from scratch that drives real business results. Instead of creating content without a plan, you'll learn how to develop a strategy that aligns with your goals, connects with your audience, and delivers long-term growth. You'll learn:
Whether you're launching your first content marketing campaign or improving an existing one, this episode will help you create a sustainable strategy that attracts the right audience, builds trust, and supports your business goals. Blog Link: How to Build a Content Marketing Strategy From Scratch Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How User Experience (UX) Impacts Digital Marketing: Improve Conversions and Campaign Results | 07 Jul 2026 | 00:21:24 | |
In this episode, we explore how user experience (UX) impacts digital marketing performance and why a great website experience is essential for turning visitors into customers. Learn how small UX improvements can increase conversions, support SEO, and help your marketing budget work harder. You’ll learn:
A strong digital marketing strategy does not end when visitors arrive on your website. This episode explains how UX and marketing work together to improve engagement, increase conversions, and create better results from every campaign. Blog Link: How User Experience (UX) Impacts Digital Marketing Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Google June 2026 Spam Update: What Business Owners Should Check If Traffic Dropped | 07 Jul 2026 | 00:01:38 | |
In this episode, we break down Google's June 2026 Spam Update and explain what it means for businesses that have noticed a drop in website traffic. Learn what Google officially confirmed, what this update did and didn't target, and the practical steps you should take before making changes to your website. You'll learn:
Whether your rankings changed or stayed the same, this episode will help you understand Google's June 2026 Spam Update and focus on the improvements that matter most for long-term SEO success. Blog Link: Google June Spam Update: What Business Owners Should Check If Traffic Dropped Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Optimize Your Website for Local Lead Generation: Proven Strategies to Get More Local Customers | 01 Jul 2026 | 00:23:37 | |
In this episode, we break down how to optimize your website for local lead generation so you can attract more nearby customers and turn website visitors into qualified leads. You’ll learn:
Whether you're a small business owner or looking to improve your local online presence, this episode will show you practical ways to turn your website into a consistent source of local leads and customers. Blog Link: How to Optimize Your Website for Local Lead Generation Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| AI-Powered SEO Techniques to Get Ahead in 2026: How to Rank in the Age of AI Search | 01 Jul 2026 | 00:14:26 | |
In this episode, we explore how AI-powered SEO is changing search in 2026 and what businesses need to do to stay visible as Google and AI search engines prioritize summarized answers over traditional rankings. You’ll learn:
If you want your business to remain visible as search continues to evolve, this episode will show you how to optimize your website for both traditional search engines and the next generation of AI-powered search experiences. Blog Link: AI-Powered SEO Techniques to Get Ahead in 2026 Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Meta’s New AI Ad Tools: What Local Businesses Need to Know in 2026 | 30 Jun 2026 | 00:01:44 | |
In this episode, we explore Meta’s latest AI advertising tools and explain how local businesses can use them to create better Facebook and Instagram ads while saving time and improving campaign performance. You’ll learn:
Meta’s new AI ad tools are making it easier for businesses to launch and manage advertising campaigns with less manual work. This episode explains how these features work, what benefits they offer, and what local businesses should consider before relying on AI to manage their marketing. Blog Link: Meta’s New AI Ad Tools: What Local Businesses Should Know Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Google Search Rankings Under New Scrutiny: What Local Service Businesses Should Watch Next | 21 Jun 2026 | 00:01:58 | |
In this episode, we break down the UK's new rules for Google Search rankings and what they could mean for local service businesses, SEO strategies, and online visibility in the years ahead. You’ll learn: • What the UK Competition and Markets Authority's Fair Ranking rule requires Google to change Whether you own a dental practice, law firm, home service company, or any local business that depends on online visibility, this episode explains how evolving search regulations could influence your SEO strategy, rankings, and ability to reach potential customers. Blog Link: Google Search Rankings Under New Scrutiny: What Local Service Businesses Should Watch Next Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Search Console AI Performance Report: How to See If Your Business Appears in AI Overviews | 17 Jun 2026 | 00:01:33 | |
In this episode, we break down Google’s new Search Console AI Performance Report and explain how businesses can finally track their visibility in AI Overviews and AI Mode. You’ll learn:
Whether you're a local business owner, marketer, or website manager, this episode will help you understand how AI search is changing online visibility and how to measure your presence before your competitors do. Blog Link: Search Console AI Performance Report: How to See If Your Business Appears in AI Overviews Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Run a Google Ads Campaign for LA Home Service Companies That Generates Quality Leads | 10 Jun 2026 | 00:10:31 | |
In this episode, we break down how Los Angeles home service companies can build Google Ads campaigns that attract quality leads, lower the cost per lead, and generate more booked jobs. You’ll learn: • Why local targeting is critical for home service companies competing in the Los Angeles market Whether you're managing Google Ads yourself or considering professional campaign management, this episode will show you how to attract better leads, improve conversion rates, and make every advertising dollar work harder for your business. Blog Link: How to Run a Google Ads Campaign for LA Home Service Companies Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Top Advertising Trends Among Small Businesses in Los Angeles: What’s Driving Growth in 2026 | 09 Jun 2026 | 00:23:06 | |
In this episode, we explore the top advertising trends among small businesses in Los Angeles and how business owners can use modern digital marketing strategies to attract more customers, increase visibility, and stay ahead of the competition. You’ll learn: • How the 3-3-3 rule helps build awareness, trust, and conversions across multiple marketing channels Whether you're a local service provider, retailer, healthcare practice, or small business owner, this episode will help you understand the latest advertising trends, allocate your marketing budget more effectively, and create campaigns that drive real business growth. Blog Link: Top Advertising Trends Among Small Businesses in Los Angeles Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Improve Local PPC Campaigns With Better Targeting: Proven Strategies for More Local Leads | 09 Jun 2026 | 00:20:33 | |
In this episode, we break down how to improve local PPC campaigns with better targeting so you can reduce wasted ad spend, increase conversion rates, and attract more qualified local customers. You’ll learn: • Why precision targeting helps lower cost per click and increase conversions Whether you're a local service business, contractor, healthcare provider, or small business owner, this episode will show you how to reach the right audience, improve ROI, and turn more clicks into paying customers through smarter local PPC targeting. Blog Link: How to Improve Local PPC Campaigns With Better Targeting Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Google May 2026 Core Update: What Local Businesses Should Check Before Rankings Move | 08 Jun 2026 | 00:01:41 | |
In this episode, we break down the Google May 2026 Core Update and what local businesses should do before making major SEO changes. As rankings shift during the rollout, business owners need to focus on data, content quality, and local relevance instead of reacting too quickly. You’ll learn:
Whether you're a contractor, healthcare provider, law firm, home service company, or local retailer, this episode provides a practical SEO action plan to help you protect rankings, improve visibility, and focus on the metrics that matter most—calls, leads, and conversions. Blog Link: Google May 2026 Core Update: What Local Businesses Should Check Before Rankings Move Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Google Ads Launches New Lead Management Dashboard to Improve Lead Quality | 08 Jun 2026 | 00:01:45 | |
In this episode, we discuss Google Ads’ new Lead Management Dashboard and how it helps advertisers focus on lead quality instead of simply generating more form submissions. This update gives businesses a better way to review, qualify, and track leads directly inside Google Ads while providing stronger signals to Smart Bidding and Performance Max campaigns. You’ll learn:
Whether you're managing Google Ads for a local business or a large lead-generation company, this episode explains how to use Google’s latest tools to improve lead quality, increase conversions, and make smarter advertising decisions. Blog Link: Google Ads Launches New Lead Management Dashboard to Improve Lead Quality Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| More Links Are Coming to AI Overviews: What It Means for SEO, Publishers & Ecommerce Brands | 21 May 2026 | 00:01:41 | |
In this episode, we break down Google’s latest AI search update and what more source links in AI Overviews and AI Mode could mean for publishers, ecommerce brands, and SEO teams. You’ll learn:
Whether you manage a local business website, an e-commerce store, a media brand, or an SEO strategy, this episode explains how to prepare for the next evolution of Google AI search. Blog Link: More Links Are Coming to AI Overviews Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Google AI Search Rules: What Business Owners Need to Know About AI SEO & Google AI Overviews | 21 May 2026 | 00:01:46 | |
In this episode, we break down what Google’s new AI search rules mean for small business owners and how AI overviews, AI-generated summaries, and AI-powered search are changing SEO. You’ll learn:
Whether you run a local service business, law firm, dental office, home care agency, or eCommerce brand, this episode explains how to adapt your SEO strategy for the future of Google AI search. Blog Link: Google AI Search Rules: What Business Owners Need to Know Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Audit Your Entire Digital Marketing Strategy for Better Results and Growth | 19 May 2026 | 00:20:12 | |
Many businesses invest in SEO, social media marketing, email campaigns, and online ads without fully understanding what is working and what needs improvement. A digital marketing audit helps businesses review performance, identify weak areas, and improve conversion rates using real data and smarter strategies. In this episode, we explain how to audit your entire digital marketing strategy and the key areas every business should review to support long-term growth. You’ll learn:
This episode breaks down simple and effective ways businesses can improve SEO, content marketing, social media marketing, and email campaigns by using regular digital marketing audits and performance tracking. Blog Link: How to Audit Your Entire Digital Marketing Strategy Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Paid Traffic Scaling Tactics for Local Businesses That Increase Leads and Conversions | 19 May 2026 | 00:21:06 | |
Many local businesses spend money on paid ads without seeing consistent results. The problem is not always the traffic; it is how campaigns, landing pages, and targeting strategies are managed. In this episode, we break down paid traffic scaling tactics for local businesses and explain how smarter advertising strategies can increase leads, improve conversions, and reduce wasted ad spend. You’ll learn:
This episode explains how local businesses can improve paid advertising campaigns using Google Ads, social media campaigns, better landing pages, and data-driven optimization strategies that support steady growth. Blog Link: Paid Traffic Scaling Tactics for Local Businesses Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Google’s April 2026 AI Announcements: Gemma 4, Google Vids, Deep Research Max & the Future of Agentic AI | 10 May 2026 | 00:01:42 | |
Google’s April 2026 AI announcements reveal a major shift toward connected AI ecosystems, autonomous agents, open AI models, and AI-powered content creation tools. From Gemma 4 and Deep Research Max to Google Vids and the Gemini Enterprise Agent Platform, these updates show how Google is embedding AI into business workflows, development tools, education, healthcare, and everyday productivity. In this episode, we break down the biggest Google AI updates from April 2026 and what they mean for businesses, developers, creators, and publishers. You’ll learn:
Whether you’re a business owner, marketer, developer, educator, or content creator, this episode explains how Google’s latest AI tools could reshape productivity, research, media creation, and enterprise operations in 2026 and beyond. Blog Link: What’s New in AI: Our Latest April 2026 Announcements Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Local SEO Checklist for Los Angeles Service Companies: Boost Rankings and Get More Leads | 02 May 2026 | 00:16:43 | |
In this episode, we break down a complete local SEO checklist for Los Angeles service companies to help you improve your local search presence, attract more customers, and increase conversions. You’ll learn:
Whether you're a contractor, home service provider, or local business in Los Angeles, this episode will help you strengthen your local SEO strategy and turn searches into real customers. Blog Link: Local SEO Checklist for Los Angeles Service Companies Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Write Winning Google Ads Headlines That Boost Click-Through Rates | 02 May 2026 | 00:12:41 | |
In this episode, we break down exactly how to write winning Google Ads headlines that grab attention, improve click-through rates, and drive more conversions. You’ll learn:
Whether you're running ads on a small budget or scaling campaigns, this episode will help you write headlines that stand out, attract clicks, and convert more customers. Blog Link: How to Write Winning Google Ads Headlines Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Maximize Conversion Value Using GA4 Audience Data for Better ROI | 02 May 2026 | 00:19:57 | |
In this episode, we break down how to maximize conversion value using GA4 audience data to improve your Google Ads performance and drive higher revenue from your campaigns. You’ll learn:
Whether you're running small campaigns or scaling your ad strategy, this episode will show you how to use GA4 insights to increase conversion value, reduce wasted spend, and get better results from your ads. Blog Link: How to Maximize Conversion Value Using GA4 Audience Data Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Boost Customer Lifetime Value (CLV): Proven Strategies to Increase Customer Retention and Loyalty | 01 May 2026 | 00:17:14 | |
In this episode, we break down exactly how to boost customer lifetime value (CLV) using simple, effective strategies that help you retain customers, increase repeat purchases, and grow your business over time. You’ll learn:
Whether you're running a small business or scaling your brand, this episode will show you how to turn one-time buyers into loyal customers and how to grow your revenue without increasing your ad spend. Blog Link: Strategies to Boost Customer Lifetime Value (CLV) Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Google Local Services Ads Update: How Website Content Now Impacts Your Ad Performance | 21 Apr 2026 | 00:01:50 | |
In this episode, we break down the latest Google Local Services Ads update and what it means for your business. Google is now pulling content directly from your website to automatically generate ad elements, changing how your ads appear and perform in search results. You’ll learn:
This update turns your website into a key driver of your advertising success. If your content is clear, accurate, and optimized, you can gain more visibility and better leads. If not, you risk losing control over how your business is presented. Blog Link: Google Local Services Ads Now Pull Content Directly From Websites Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Content Marketing vs SEO: What’s the Difference and Why You Need Both | 10 Apr 2026 | 00:18:51 | |
In this episode, we break down the key differences between content marketing and SEO and how combining both can dramatically improve your online visibility and attract the right audience. You’ll learn:
Whether you're trying to grow your traffic, improve rankings, or connect with your target audience, this episode will show you how to align content marketing and SEO for long-term success. Blog Link: What’s the Difference Between Content Marketing and SEO Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Mastering Local Search Ads in Competitive Cities: Proven Strategies to Win More Customers | 09 Apr 2026 | 00:17:12 | |
In this episode, we break down how to master local search ads in competitive cities using a powerful mix of Google Ads, Google Business Profile optimization, and localized content to stand out and drive more leads. You’ll learn:
Whether you're competing in a crowded city or trying to grow your local presence, this episode will show you how to use local search ads strategically to increase visibility, build trust, and win more customers. Blog Link: Mastering Local Search Ads in Competitive Cities Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Using Local Service Ads (LSAs) Alongside Google Ads to Boost Leads and ROI | 09 Apr 2026 | 00:16:28 | |
In this episode, we break down how using Local Service Ads (LSAs) alongside Google Ads can help local businesses generate more leads, increase phone calls, and maximize return on investment. You’ll learn:
Whether you're looking to increase visibility in your service area or generate more qualified leads, this episode will show you how to use LSAs and Google Ads together to create a powerful, results-driven marketing strategy. Blog Link: Using Local Service Ads (LSAs) Alongside Google Ads Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Lower Your Google Ads Cost Per Conversion: Proven Strategies to Boost ROI | 09 Apr 2026 | 00:20:00 | |
In this episode, we break down how to lower your Google Ads cost per conversion using smart optimization strategies that reduce ad spend while increasing conversion rates and overall performance. You’ll learn:
Whether you're working with a limited budget or scaling your campaigns, this episode will show you how to reduce wasted spend and get more conversions from every dollar. Blog Link: How to Lower Your Google Ads Cost Per Conversion Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Best Way to Organize Ad Groups in Google Ads for Higher ROI and Better Performance | 09 Apr 2026 | 00:14:53 | |
In this episode, we break down the best way to organize ad groups within a Google Ads campaign so you can improve targeting, increase conversions, and lower your ad costs. You’ll learn:
Whether you're just starting out or optimizing an existing campaign, this episode will show you how to build a clean, high-performing Google Ads structure that drives more clicks and conversions. Blog Link: What’s the Best Way to Organize Ad Groups Within a Google Ads Campaign Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Google Local Service Ads Charging for Existing Clients? What Advertisers Need to Know | 09 Mar 2026 | 00:01:31 | |
In this episode, we break down a surprising situation where a business was reportedly charged nearly $400 for a phone call from an existing client through Google Local Service Ads and what this means for advertisers managing LSA campaigns. You’ll learn:
If you rely on Local Services Ads to generate leads, this episode explains how Google tracks calls, why some leads may be disputed, and what advertisers should watch to protect their ad budgets. Blog Link: Google Local Service Ads May Charge for Calls From Existing Clients: What Advertisers Need to Know Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Local SEO for Service-Based Businesses Explained: Boost Your Local Leads | 06 Mar 2026 | 00:10:59 | |
In this episode, we break down how service-based businesses can use local SEO to rank higher, attract more leads, and grow their presence in their service area. You’ll learn:
Whether you run a plumbing, electrical, landscaping, or other service-based business, this episode shows how to make your company stand out in local search results and attract qualified leads consistently. Blog Link: Local SEO for Service-Based Businesses Explained Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Structure a Perfect Blog Post for SEO: Step-by-Step Ranking Guide | 06 Mar 2026 | 00:11:38 | |
In this episode, we break down how to structure a perfect blog post for SEO so your content ranks higher and keeps readers engaged. You’ll learn:
Whether you're creating your first SEO optimized blog post or improving your current content strategy, this episode will show you how to structure your blog for higher rankings, more organic traffic, and stronger engagement. Blog Link: How to Structure a Perfect Blog Post for SEO Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Why CRO (Conversion Rate Optimization) Drives SEO and Ads Success | 06 Mar 2026 | 00:08:23 | |
In this episode, we explore why conversion rate optimization (CRO) is essential for boosting both SEO rankings and paid ad performance. You’ll learn:
Whether you’re looking to improve your website conversions or maximize ROI from SEO and ads, this episode shows how CRO can make every visitor interaction count. Blog Link: Why CRO (Conversion Rate Optimization) Drives SEO and Ads Success Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Retarget Across YouTube, Search & Display: Smarter Multi-Channel Retargeting Strategies | 05 Mar 2026 | 00:12:32 | |
In this episode, we break down how to retarget across YouTube, Search, and Display to reach past visitors and turn them into customers. You’ll learn:
Whether you're running local campaigns or scaling nationwide, this episode will show you how to build smarter retargeting ad campaigns that stay cost-effective, improve conversions, and maximize ROI across multiple channels. Blog Link: How to Retarget Across YouTube & Search and Display Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Scale Google Ads Campaigns Without Losing ROI: Proven Optimization Strategies | 03 Mar 2026 | 00:17:31 | |
In this episode, we break down how to scale Google Ads campaigns without losing ROI and how to grow your budget the smart way. You’ll learn:
Whether you're managing a small daily budget or running large ad campaigns, this episode will show you how to increase ad spend strategically while protecting your return on investment and keeping your campaigns profitable. Blog Link: How to Scale Google Ads Campaigns Without Losing ROI Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| The 5 Critical Places Keywords Must Appear to Win Higher Google Rankings | 19 Feb 2026 | 00:16:48 | |
In this episode, we break down the five critical places keywords must appear to win higher Google rankings and close keyword gaps inside the search engine results page. You’ll learn:
Ranking higher in Google search results is not about publishing more content. It’s about placing your keywords strategically where Google and users look first. When your title tag, URL, H1, first sentence, and meta description are aligned, relevance becomes clear, click-through rates improve, and ranking opportunities increase. You’ll also learn how to identify keyword gaps, why filling them often requires less effort than building new content, and how simple SEO improvements can help you outrank stronger domains with better clarity and intent alignment. If you want to improve Google rankings without chasing more backlinks or creating endless content, this episode will show you how to optimize smarter using proven keyword placement strategies. Blog Link: The 5 Critical Places Keywords Must Appear to Win Google Rankings Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| How to Create a Full-Funnel Digital Marketing Strategy That Drives Conversions | 19 Feb 2026 | 00:13:10 | |
In this episode, we break down how to create a full-funnel digital marketing strategy that guides potential customers from awareness to conversion. A strong full-funnel marketing approach ensures your messaging, content strategy, and calls to action align with every stage of the customer journey. You’ll learn:
Whether you’re focused on brand awareness, lead nurturing, or improving conversion rates, this episode shows you how to build a full-funnel marketing strategy that drives long-term growth and measurable results. Blog Link: How to Create a Full-Funnel Digital Marketing Strategy Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Creating a Winning Digital Strategy Without Overspending on Marketing | 19 Feb 2026 | 00:15:52 | |
In this episode, we break down how to create a winning digital strategy without overspending on ads or wasting your marketing budget. Learn how to use a data-driven marketing approach, focus on real customer pain points, and choose the right digital channels to drive long-term growth. You’ll learn:
Whether you’re managing paid ads, social media, or email campaigns, this episode shows you how smart digital planning and disciplined execution can reduce waste, improve results, and support sustainable business growth. Blog Link: Creating a Winning Digital Strategy Without Overspending Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| PPC Case Study: How Los Angeles Lead Generation Campaigns Increased Conversions | 19 Feb 2026 | 00:14:06 | |
In this episode, we break down a real PPC case study focused on Los Angeles-based lead generation campaigns. Learn how a data-driven PPC management strategy improved conversion rates, lowered cost per conversion, and delivered higher-quality leads through Google Ads campaigns. You’ll learn:
If you’re running PPC campaigns for lead generation, this episode shows you how strategic optimizations, better landing pages, and smart bidding decisions can increase conversions and make your ad budget work harder. Blog Link: PPC Case Study: Los Angeles-Based Lead Generation Campaigns Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Why Conversion Rate Optimization (CRO) Is Your Secret Weapon for Higher Website Conversions | 10 Feb 2026 | 00:16:29 | |
In this episode, we break down why Conversion Rate Optimization (CRO) is one of the most powerful strategies for turning website visitors into paying customers. CRO helps you get more value from your existing traffic by improving user experience, reducing bounce rates, and increasing conversions without spending more on ads. You’ll learn:
Whether your goal is more leads, more sales, or better user experience, this episode explains how CRO strategies can help you maximize conversions and turn your website into a true growth engine. Blog Link: Why CRO (Conversion Rate Optimization) Is Your Secret Weapon Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||
| Cross-Channel Attribution: How to Track Every Marketing Channel Properly | 10 Feb 2026 | 00:15:35 | |
In this episode, we break down how cross-channel attribution helps you track every marketing touchpoint and understand the full customer journey. Instead of guessing which channel gets credit for a conversion, you’ll learn how to use attribution models and data integration to make smarter, data-driven decisions. You’ll learn:
Whether you’re running Google Ads, email campaigns, social media marketing, or organic search strategies, this episode explains how to properly track marketing attribution, lower customer acquisition costs, and increase conversions. Blog Link: Cross-Channel Attribution: How to Track Everything Properly Thanks for listening to The AdExpert Podcast. 📍 Based in Los Angeles | 🌐 Serving clients nationwide Let’s grow your brand with purpose-driven marketing. | |||