Explorez tous les épisodes du podcast The Aaron LeBauer Show

On today’s episode, I talk about how you can buy back your time and give you steps to hire your first employee. I know hiring can be daunting, that’s why I’m giving you concrete step and mistakes to avoid!

We talk about:

-stages of owning a business

-where to outsource

-reasons to hire

-hiring an admin

-hiring a PT

-charging the correct rates

-employees versus contractors

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

On today's episode, I explain why I quit the APTA.

We talk about:

-the good the APTA has done

-where they’ve fallen short

-being open to new ideas

-falling short on feedback

-relying on physician referrals

-lack of transparency

-getting the value you expect

TIME STAMPS:

1:00 Intro

3:40 complain but take action

7:30 trying to speak at PPS and CSM

9:15 reluctant to make changes

14:30 how COVID was handled

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

On today’s episode, I go off on a little rant that I turn into a lesson. As a content creator and educator, I get a lot of negative messages. Sometimes, they are hard to deal with but sometimes I can use them as lessons to help others. I’m here to tell you to stop accepting mediocrity! You can do more. You deserve more!

We talk about:

-playing to lose

-setting non-negotiables

-stop comparing 

-excuses are everywhere

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

On today’s episode, I speak with Dr. Danielle Christine of Reaction Rehab & Sports Performance in San Antonia, TX. She talks about how her cash-based practice has evolved from treating people out off her spare bedroom to now having her own brick and mortar location in just three years. 

We talk about:

-betting on yourself

-returning power to the patient

-taking insurance out of the equation

-getting specialized certification

-big difference makers

-changes over the past year

-working in your niche

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Connect with Danielle:

Website: https://reactionsportsrehab.com/

IG: https://www.instagram.com/reaction_sportrehab/

On today’s episode, I’m going to talk about the three biggest mistakes I made when launching my cash based physical therapy practice. I also share how you can avoid these mistakes and grow your business faster than I did when I started!

We talk about:

-marketing to physicians

-not charging enough

-not having a coach or mentor

-CashPT Blueprint 10th anniversary sale

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

On today’s episode, I’m going to answer the top questions from our coaching group, CashPT Business Ignition. Through the CashPT Blueprint, we have helped over 1,500 physical therapists start and grow their cash-based physical therapy practices. 

We talk about:

-state specific advice

-collecting tax

-offering payment plans

-offering discounts

-website advice

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Card Connect: https://www.cardconnect.com/partner/aaronlebauer

IntakeQ: https://intakeq.com/cashpt

Working as a physical therapist is undoubtedly one of the most under-appreciated professions in the medical field. But by fully embracing what it can deliver in the entrepreneurial sense, one can even start earning as much as six figures! Aaron LeBauer shares his Zoom conference with UMass Lowell DPT Club, where he talked about the complex yet rewarding process of starting to work under a certain employer and eventually evolving into a full-time entrepreneur. He also explains why no customer ever gives a lot of attention to medical titles, emphasizing the importance of always providing immediate care that truly works. Aaron also answers a couple of questions from the participants, discussing his own physical therapy business, as well as some practical and easy-to-apply strategies.

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today, I want to give you eight steps to transition your in-network physical therapy practice to a csh-based practice. These tips are good for anyone looking to transition completely to out-of-network as well as just adding more cash pay clients. 

We talk about:

-changing reimbursement rates

-the problem with APFT

-hybrid versus full cash-based

-starting from scratch

-you can’t operate at a loss

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today, I want to give you a simple script that will add $5,000 per month to your physical therapy practice. I will also share the five milestone to launch your cash-based physical therapy practice.

We talk about:

-brand marketing versus direct response marketing

-10 year anniversary of CashPT Blueprint

-5 milestones of your business

-get 5 new patients

-paid in full plans

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Our idea of what is expensive or what's affordable has been skewed by insurance companies. Starting a physical therapy practice or business is not expensive. It's not expensive if your goal is to help thousands or millions of people and you know what's possible. 

It's been skewed by the fact that insurance companies are only going to pay $30 no matter what we do. What you really need to thing about is investing. If you aren’t getting long-term results or benefits from a job or program, then any price is expensive. 

I hear a lot of people say they want to grow their business debt-free. Maybe in the past you've had bad experiences with credit cards probably because you haven't used them to invest in your business or yourself. You've used them to buy things that depreciate over time and you're still left paying for them.

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Maybe you don’t know this, but growing up I had a dream of racing in the Tour de France and winning bike races. Did I actually think I would make it tour the Tour de France? Maybe not, but I did know that I got a feeling racing bikes that I didn’t get from anything else. And I wanted to win.

Everything I know about business I learned racing bicycles. It helped me learn that investing in myself was the best investment I could make.

Got to Get Out of Your Comfort zone in order to grow

Must being around people better than you

Have to be Persistent

Age is only a number

Success isn’t winning, it’s consistency

Time off is just as important as time under tension

Must invest and be willing to go into debt

Need to work with a coach to reach the big leagues

Taking care of your body and nutrition is key to performance

Today I want to talk to you about the five best marketing strategies you should be using. Now that we are half way through 2024, you probably are looking for ways to get more patients in the door. You can take these strategies and use them right away!

We talk about:

-finding the right focus

-having a roadmap

-AI chat bots

-CashPT revenue Injector

-PIF Tsunami

-new patient challenge

-monthly recurring revenue

-SMS marketing

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today I want to talk to you about freedom in your business, how to overcome the freedom bottleneck, and how to get more freedom so you can live the life you want! To get more freedom, you need to scale your business. That can mean many different things, so tune in and learn!

We talk about:

-stop trading time for money

-one-to-many programs

-freedom is scale

-delivering more value

-building a job and not a business

-systems and SOPs

-when to hire

-starting an online business

-staying compliant

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today I speak with Dr. Derek Nielsen, a conversion specialist and the inventor of the scorecard system, a custom-built interactive dashboard that identifies your next business breakthrough for you. The scorecard system not only shows you where to focus your time and attention but also gives you key metrics on your staff, which improves their accountability and overall performance. If you believe you can only manage what you measure then you're going to love today's episode.

We talk about:

-falling in love with marketing

-setting up the right tracking

-the follow-up system

-running ads

-bottlenecks PTs face

-sales or marketing?

-finding the real bottleneck

-what you need to measure

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Connect with Derek:

Website: https://thenewagept.com

Previous interview: https://www.lebauerconsulting.com/83

Today I answer the most asked questions from physical therapists and occupational therapist about running a successful cash practice. Some of the questions are about how to start a cash practice. And some of the questions are from business owners who have had their practices for years. I wanted to share these answers to help as many people as possible!

We talk about:

-Does this work for occupational therapists?

-Does this work for chiropractors?

-setting boundaries around time

-hang out with other business owners

-getting high-paying cash clients 

-how to hire

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today I talk about three sales secrets that will help you sign more cash-pay patients for your physical therapy practice. 

We talk about:

-getting more patients in the door

-bulletproof enrollment system

-application funnel

-irresistible offer

-getting too busy

-locating the bottleneck

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today I talk about how your problems as a business owner and a physical therapist are not unique. This is why the group coaching model is so powerful. It allows you to accelerate so much faster. 

We talk about:

-getting bigger problems

-problems are common

-benefits of group coaching

-hitting a brick wall

-universal business truths

-how you handle your problems

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today I talk about the traits that determine success as a business owner and physical therapist. 

We talk about:

-be quick to ask for help

-be quick to take action

-be quick to share

-be willing to make mistakes

-take personal responsibility 

-love the work

-be driven 

-invest in the future

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today I talk about the the most powerful technique in physical therapy, touch! This is the number one thing most physical therapist get wrong. But this is how you make sure patients know that you are the right person to see for their problem. Cash practices are better than in-network clinics because you can take time to find the problem. 

We talk about:

-finding the problem

-different types of pain

-collaborative care 

-cash practices are better than in-network clinics

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today I speak with Dr. Michael Murphy, a cash based Orthopedic PT working with active individuals ranging from the wellness warrior to the professional athlete. He is the owner of Divergent Rehab & Wellness, co-Owner of Revolution Bike Fitting, where the perfect blend of expertise in human anatomy, biomechanics and cycling dynamics converge to enhance your riding experience, and owner of Sublease Solutions, driven to connect small business owners to space that optimizes growth.

We talk about:

-the power of networking

-working with soccer athletes

-experience in the CashPT Platinum Mastermind

-collecting No’s

-multiple streams of income

-expecting problems

-being willing to grow

TIME STAMPS:

1:00 introduction

5:46 lessons learned as a high level athlete

10:39 deciding to start a business

16:40 first year in business

23:16 where to network

27:38 day to day business

29:50 other businesses

38:00 most important business lessons

43:50 long term goals

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Connect with Michael:

Instagram: https://www.instagram.com/dr.michaelmurphy/

Website: https://divergentrehab.com/

Website: subleasesolutions.com

Today I’m going to talk about finding success in the journey. I’ll also talk about what it means to be a business owner and how to handle the hard days. 

We talk about:

-loving the process, not the results

-how much do you need to start?

-underestimating the work

-confidence in sales

-stacking wins

-ride the waves

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Today I’m going to share my five step social media content strategy. I’ll tell you how to figure out what to post so that your voice on social media is aligned with your actual voice! One of the most common questions I get from my clients is what to do when you get busy with creating content.

Creating content for social media doesn’t have to be complicated or intimidating. If you focus on the questions your clients are asking, then you have all the information you need. 

We talk about:

-answering the right questions

-dispelling false beliefs

-listening to your audience

-document your life

-staying consistent

-when to hire

TIME STAMPS:

1:00 introduction

3:30 the questions you need to answer

4:56 personal Facebook page

7:12 document, don’t create

9:36 start small

12:17 hiring someone to help

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

1) Talking about money

2) Sales

3) Email marketing

4) doing the work – being responsible for your own success

5) commitment

6) Tech

7) The APTA

8) belief in yourself

9) sharing your dreams

10) sharing your lessons

11) Asking for help

12) feeling like an imposter

13) when you’re feeling sold to

14) paying for help – physical therapy or coaching

People at the top don’t shit on others below them

5 steps to grow and get to the next level

1) get uncomfortable – growth doesn’t happen in your comfort zone

2) Set goals and work hard towards them, both physical, business and for your family

3) hire a coach – time collapse your results

4) Go to events – masterminds, events, be in the right room

Here are ten lessons I've learned from being in business for over 25 years. Learn from the mistakes I've made!

Stay the course. You only lose when you quit.

Service first. Do right by your patients and the money will come.

Partnerships are tough.

Ride the wave.

Set impossible goals. 

Embrace the mistakes and lessons. 

Today, I speak with Dr. Owen Johnston, founder of Advanced Physical Therapy & Wellness, about scaling his cash practice. They specialize in group fitness and giving hope to the hopeless. Owen talks about being a Go Giver instead of a Go Getter and how that mindset has informed his entire outlook on business. He shares how they grew their practice to have multiple physical therapists and how the handle the ups and downs.

*Owen references Dr. Kevin Downing of Turning Point Counseling

We talk about:

-being unemployable

-burn the ships

-lessons from hiring and scaling

-coaching business

-struggles hiring

-staying in your lane

-plans to expand

Why I gave up treating patients

What’s been your experience like in the Cash PT Platinum Mastermind? How has serving/coaching in the Cash PT Platinum Mastermind changed your life and practice?

TIME STAMPS:

1:00 introduction

5:44 using the giving mindset to grow your business

9:45 first years in business

14:47 overcoming the big challenges

22:52 being unemployable

28:40 deciding not to coach

36:36 stepping away from treating patience

39:20 experience in the Platinum Mastermind

42:45 learning from teaching

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 

9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Connect with Owen:

Instagram: https://www.instagram.com/advancedptwellness/

Free tips, tricks, Q&As on Instagram https://www.instagram.com/cashpayptaccelerator/

Free trainings to help cash pay PTs: https://www.advancedptwellness.com/coaching 

YouTube: https://www.youtube.com/channel/UCmcaI8_Sn4T-P2d6DsxGNbg

Passive income isn’t work-free. This is working once and continuing to earn income on that effort. 

Here are the 8 secrets to making passive income as a physical therapist.

1) Give Results in Advance

-Give value first to grow your audience. No one is going to buy from you if you don’t give results in advance. Build relationships. Build trust. Then your audience will buy from you.

2) Lead Flow

-Your lead flow starts with blocked, no flow. Then it moves to a trickle. That is followed by a drip. After that, you get a flow. At the very top, you have a flood. The truth is, there are really only 2 kinds. You either have enough leads or you don’t. 

3) Value Ladder

-At the bottom rung, you have a free offer like a lead magnet. Then you move to a Low Barrier Offer (LBO), which is something low cost but high value. Then you move to a primary offer. This is a higher cost item like a plan of care. The top of your value ladder is a monthly recurring membership offer. 

4) Proven Offer

-It can be free and paid, but it has to be proven to work. You can have an idea for something, but you need to know it works before you build it out. You need to know people actually want it.  

5) Work Smarter, not harder

-Most who are struggling don’t have a favorable input to impact ratio. You have to get to a place where yo are leveraging a team and software to increase your impact without increasing our input. I can’t help more people if I’m stuck at a table working on people all day. That’s why I bought back my time with building the right team and software to expand my impact.

6) Evergreen Sales sequence

-Have an automated sequence that moves people along the path to becoming a patient or a client. You want them moving up the value ladder. 

7) Email Marketing System

-You have to use email marketing. You just have to. That’s why we created the PT Email Engine for our CashPT Platinum Mastermind members and we’ve opened it up to everyone. It’s like buying a car and getting free gas for life. I’ve done all the setup for you. You just have to implement it with your email list. 

8) Investing

-You need to start investing at the beginning, but there are different levels of investments. You can start by investing your time to set up a marketing sequence. That’s investing in yourself. You need to invest in your business BEFORE you worry about debt like your student loans. Then you can start investing in the stock market, crypto, and real estate. Real estate can build long-term wealth.   

“If you’re not in the game, you’ll never win the game.”

Today, I speak with Dr. Sarah Martinez, a homeschooling mom of four, who also runs her cash-based practice out of her home. Sarah grew up loving sports and taught group fitness through high school and college. After physical therapy school, she worked for a big chain, and hated the hours and the patient load. She lasted six years before "retiring" and being a stay at home mom. She opened up her business a little over a year ago. She treats active adults in Houston, TX. The clients she mostly serves are women who enjoy pilates, yoga, and barre.

TIME STAMPS:

1:00 introduction

2:42 Sarah’s business

11:40 treating out of her home

13:20 homeschooling her four kids

18:54 “retiring” her husband

24:53 being a flight attendant

30:00 direct access laws

35:00 when to hire

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

Connect with Sarah:

Instagram: https://www.instagram.com/covenantpt/

Website: https://www.covenantphysicaltherapy.com/

Today, I speak with Dr. Joey Seyforth, a Cash-Based physical therapist in North Denver who primarily works with CrossFit and baseball athletes. Joey shares how he went from feeling completely stuck to confident and growing in a matter of months. He tells us what allowed him to grow so quickly and gives advices he thinks other physical therapists need to hear. The comeback is always greater than the setback!

TIME STAMPS:

1:00 introduction

7:15 deciding to move to Denver

8:40 the promise versus reality

11:38 deciding to start his own practice

15:54 the plan for growth

19:40 big jumps in growth

25:25 the sales process

31:40 explaining cash pay to others

40:40 getting referrals 

50:32 being quick to act

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

Connect with Joey:

Instagram: https://www.instagram.com/comeback_performancept/

Instagram: https://www.instagram.com/shoulder.comeback/

Website: https://comebackperformancept.com/

Today, I speak with Dr. Maria Wisman, a physical therapist based out of Westerville, Ohio. She is the founder of The Cheer Doctor where they help cheerleaders and cheer teams go from good to great through physical therapy and strength training resources. She also has a membership group online for cheerleaders and cheer teams who need strength and conditioning and other resources.

TIME STAMPS:

1:00 introduction

2:31 different aspects of cheer

8:10 deciding where to go to school

10:23 finding strength & conditioning

12:17 from cheer to PT school

14:35 deciding to start a business

21:30 joining the CashPT Platinum Mastermind

25:00 being busy

27:30 offering different programs

33:05 the biggest challenges

35:19 growing Instagram & email list

41:20 goals for the future

42:20 advice for new grads

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

Connect with Maria:

Instagram: https://www.instagram.com/drmariawisman/

Instagram: https://www.instagram.com/the_cheerdoctor/

Website: https://thecheerdoctor.com/

Today, I speak with Dr. Odell Miller, owner of Off the Bench Physical Therapy & Sports Performance, located in Kalamazoo, Michigan. Odell shares his journey from the NFL to physical therapy school, and what motivates him to strive to do everything to the highest level. Being an elite athlete, Odell takes the lessons he learned from sports to his practice as a physical therapist and coach. He now strives to pass on what he’s learned to others and help broaden opportunities for those coming up behind him.

TIME STAMPS:

1:00 introduction

3:35 lessons from the NFL

7:34 experiences in PT school

10:39 starting a business while still in school

16:01 advice to students

18:39 Deciding to open an in-person practice

21:21 van life

25:08 building social media

31:29 time between graduation 

35:50 biggest game changers 

38:48 vision for the future

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

Connect with Odell:

Instagram: https://www.instagram.com/odellmiller25/

Website: https://offthebenchpt.com/

Today, I’m going to share 7 steps to hiring your perfect employee. This is one of the most common topics we talk about in the CashPT Platinum Mastermind because hiring is vital to your business. As I always say, “Hire slow, fire fast.” This conversation focuses mainly around hiring physical therapists for your practice, but the same principles can apply to hiring any position.

TIME STAMPS:

1:00 introduction

3:34 where to hire

6:20 sell the lifestyle

11:44 where to post

15:43 compensation models

23:35 leading your team

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

Today, I’m going to share some of the changes and milestones in my business over the past few months. I know some people won’t be happy to hear this, because they think it isn’t possible for them. But really, it’s possible for anyone. So many of our mastermind members are hitting milestone months!

Today, I sit down with a returning guest of the podcast, Dr. Jess Jenney from WanderlustPTs. She’s also a long-time member of the CashPT Platinum Mastermind and my friend! Jess shares a little bit about her story and her path to building a multi 6-figure business. In addition to living her life by design, Jess helps other PTs design their ideal work-life balance through freeing up their time and location. 

TIME STAMPS:

1:00 introduction

11:33 WanderlustPTs Lifestyle

14:05 van life

17:27 advice for travelers

20:32 red flags

24:45 software in business growth

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

Connect with Jess:

Instagram: https://www.instagram.com/wanderlustpts/

Website: https://wanderlustpts.com/

If you don’t know where you want to go, you’ll never get there. About a year ago at one of our Platinum Mastermind retreats, we spent about two hours talking about goal setting and creating a vision for your life. We even created vision boards to help us keep track of our targets.

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

When someone cancels an appointment in your clinic, assume they just had a scheduling conflict. Don’t go into it thinking they are having buyer’s remorse. When someone no shows, don’t take it personally. Things like this happen to the best of us. 

Try to put yourself in the other person’s shoes. Try to look at it from their perspective. Before you respond, sit for a minute and think about the possible reasons something happened.

Assume the other person has the best intentions. 

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

Lead by example - Lead from the front

Read books on leadership

Be around leaders

Do what you say

Making decisions quickly

Show up

Team must buy into your mission

They need to have their own mission and it must align with yours

Give them opportunity & delegate responsibilities

Don’t ask for permission ask for forgiveness.

Give them Rope

Don’t be a micromanager

Listen and believe

Set a weekly and monthly pace

You can only grow your business as far as your own personal development

Be unwavering in your resolve & speak your truth

The Go All In

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

The short answer is having “leverage” means I’m able to use my time to magnify my income and results as well as others income and results.

If I have software and team members that save me time and generate more income and results than I can in my own, I have leverage.

Stop trading Time for Money with the leverage you build. Most people are stuck here, especially physical therapists. That’s the trap schools, insurance and even society want you to fall into.

Two ways to get our of the time for money trap

1. Sell online -> it must be evergreen, not just 1:1
2. Sell 1 to many 
3. Hire other people & leverage software to do the technical work and service delivery for you

You leverage your current income to build your future investment income

Leverage is power - power for good in your life and the lives of others.

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

Here are the thirteen most common excuses I hear for not starting a business. But let’s talk about the real reasons why people don’t want to start a business.

I need to save money

I need to graduate

I need 5 years of experience 

I need to have a baby

I am getting married

I need to get certified

I need to wait quit my job

My town is too small

I don’t know anyone

Patients won't pay cash

It's not the right time, 

I need to pay off my student loans

Honestly I'm afraid I might fail. 

Im not worth it 

I don’t trust myself

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

Here's what happened.

Thirty days ago at our weekly meeting, Kaitlin gave me her 30 days notice.

I wasn’t planning to deal with this.

I went for a walk and called two friends who are business owners to get their advice. They asked me what was the desired perfect state of my business. I had to decided what I wanted my business to look like.

TIME STAMPS:

1:00 introduction

7:08 what to do next

10:30 thinking about closing the clinic

12:55 deciding to keep the clinic

19:42 You’re an entrepreneur, you fix problems.

26:16 the logistics of the shift

30:45 what do I have to do?

34:36 moving patients to Chris’ schedule

Connect with Aaron:

Facebook: https://www.facebook.com/AaronLeBauer

Instagram: https://www.instagram.com/aaronlebauer/

CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

As we come into the New Year, I want to share a reflection exercise I learned from my coach, Taki Moore. For me 2023, was a whirlwind, with a lot of change and adjustments, both in my business and personal life. There are four questions, and I’ll share my answers with you. But what I would love is to hear what yours are. 

Here are the Four Reflection Questions:

-Pride and Gratitude- Write down the top three things from the last 12 months you are grateful for.

-Growth - What are the biggest challenges you’ve grown through and what are the lessons you learned?

-What unfinished business do you have?

-What are you top three aspirations for the new year?

6) Sales Script - don’t sell “physical therapy”

Here's the sales script to close people without you feeling salesy

7) Work backwards from goal - how many people per week

-Do this with all our new members who are just getting started

-$5,000/month is 3 patients at $2K POC, 4 patients at $1,500

-TBD to Eval rate should be 60-80%

-5 TBD’s should get you 2-3 new patients

-What do you need to do to get 5 TBD’s per week? Even just 3 TBD’s?

How many people do you need to talk to or workshops do you need to do to get 5 TBD’s

8) Automate your intake, onboarding and customer retention 

-IntakeQ

-Predict the future - that they will be sore, that they will think they are done before they are

-Pre-frame what’s next

-Ask for Referrals & reviews

9) Modern Day Marketing

-Direct Response Marketing

-Email Marketing

-Fortune is in the follow up

-Website

-Application funnel

10) Get your advice from the right people - 

• Don’t just listen to your roommate, professors or someone who’s only just started. 
• Students - don’t listen to your professors
• PT’s be sure you’re getting advice from someone who’s actually done it and helped others do the same

11) Bonus - Work in sprints and get a personalized 90 day game plan

-Need to have a focus

-Like a race horse, put on the blinders

-Shiny Object Syndrome and the Good Idea Fairy

I’m not just here to solve your problems, I’m here to give you bigger, better money making problems.

How to go from mobile to brick-n-mortar or into a bigger space and negotiate your lease

Like when and who to hire - to buy your time back

How to invest your money and build wealth

How to automate your clinic so you can start an online business or open another location

My goal with this training is to get you tot $5K/month so we can have a real conversation about joining mastermind

I’m going to give you everything I can in the time that we’ve got. My goal is to help you get to $5k/month in the fastest time possible so you can join our Platinum Mastermind, quick your job and go all in on scaling your business.

Follow this exact video - if you want to know more, let’s get on a strategy call.

1) The CashPT Runway - 5 things you must have to start seeing patients and generating cash - 

1. License
2. Liability insurance
3. Space to treat patients
4. Payment system
5. Documentation system
6. Cashpt Checklist 

2) Mindset: It is Everything!

-Abundance

-Give to Get

-Growth

-Money

-Sales

-Must be coachable

3) Sell Programs NOT Packages -

-Don’t sell “physical therapy”

-You must sell the outcome they want

-7 Why’s

-Discount the commitment not the frequency

4) Set the Correct Prices & Sales Script

-Must be priced correctly $175+/visit

-Don’t charge $25/muscle just for Dry Needling - price shopping

-If you are priced wrong you’re potentially leaving millions of dollars on the table

-Had 1 client in brooklyn charging only $120/hr after $175 eval, she was under priced and missing out on $50K in revenue in the remaining 3 months of the year

SALES SCRIPT

Mrs. Jones, based on what you shared and the conversation we’ve had,

my recommendation is for you to get started in our ….

(Back the Box/Mat/Gym, Return to Running, Back Pain, etc) Program

You’ll be able to do this [ALL VISION & GOALS they shared]

And avoid this… [All Pain (not just physical) & Struggles they told you]

It’s only $1,998 for the program and if you decide to move forward, what that looks like is,

We’ll immediately take you through our comprehensive evaluation (assuming this is during the Discovery/Free visit), create a personalized treatment program for you, send you an email with instructions for your customized home self-treatment program, we will get you scheduled for your visits and get you into the process of getting back to….

[the thing they’ve been missing out on]...

so that you can….[The transformation they want].

How does that sound?

Mrs; Jones: “great!”

Ok, how would you like to take care of this today? 

Visa or American Express?

If they ask about other payment options.

Would you like to get started with our monthly plan at $166/wk for 3 months or pay just $1,998 for the full program today and take the $94 savings?

5) Workshops - be in the community

Dream 100

-Never workout alone

-Ask about them - script for approaching a coach

-Pitch a workshop or Injury Assessment

-How to pitch a TBD

Do dope shit.

Athletes have what it takes to be successful.

The power of community and Masterminding -

High performing team starts before building the team. My coach isn’t the smartest person in the room.

It’s the people around you who are going to lift you up.

Ultimately, It’s up to you to do the work 

“If it’s hard, it’s because you chose to make it hard”

“Constraints create freedom” 

What are the ingredients for your ideal year, month, and week?

“What’s the indulgence that you can’t live without that costs less than $20?”

Leadership - 80% with the team, 20% on customers and delivery

“If you are spending your time working all day and your income hasn’t gone up, you’re working on the wrong things”

-> Hire people who are smarter than you at the thing that they do.

Ask them, “so what do you think we should do?”

Wealth is a by product of a life well lived

Playing not to lose (most people) and playing to win (entrepreneurs) are still both scarcity models.

When the win is in the work, you enjoy the process along the way.

When do you know if you’ve won?

I turned 50 years old this week! Honestly, I woke up feeling the same.

Age is just a number

Five years ago I set out to hit an “impossible goal” for my body and fitness. I wanted to pass the strong first kettlebell certification. The goal was to do 100 24 kilogram snatches in 5 minutes by the time I was 50.

5 things i’ve learned

1. Have fun
2. People are mean
3. Explore the world and opportunities
4. There is more than what most people expect
5. Family is your foundation

Life is hard but lemonade is still sweet.

Freedom Formula = (Dream + Business)/Team

Problem: You've built yourself a JOB

When you go out of town for vacation or con-ed, you're taking days off and losing revenue while also spending money so it's like double dipping into your bank account.

You're busy and it feels like in order to grow, get more new patients in the door to fill someone else's schedule that you'll have to work twice as hard

You don't know how you'll fill the schedule of another therapist when you're kinda struggling to stay busy yourself.

You don't want the responsibility of keeping someone else's family alive.

Possibility

You want control of your destiny and control of your life.

You don't want anyone telling you what to do or telling you that you can't do it. "you dind't get into this to be told what to do all the time" - I'm in control of my own future

You want to unlock your earning potential

you can do that many ways, I show you how to do that with a cash practice - I'm going to show you how to do it the way I did it.

Business is hard, I was there, I get it. 

Choose your hard 

1. work hard for someone else’s dreams or 
2. Work hard for your family & your dreams

Here's how I did it....

1. Make a BIG Goal
2. Build a Game Plan
3. Stick to the plan - no matter what
4. Do the Work!
5. Don’t blame anyone else
6. Be on time
7. Get OCD
8. Have high expectations of yourself and others
9. Get fit and strong and mobile
10. Bonus: Don’t stop Never quit

If you own a physical therapy business, and are not completely satisfied with your growth, revenue, free time or just want to speed up your success.

I’d love to invite you to hop on a Free New Patient Strategy Call with me or someone on my team to brainstorm some ideas, build a game plan together, see if we are a good fit to work together. Just go to www.CallwithAaron.com to book in your call.

I was interviewed last week by my business coach Taki Moore for our monthly Black Belt Hot Seat on the strategies that took my coaching business from $35K months to over 1 million per year.

I’ve spent 100’s of thousands on business coaching so I can pass along what I learn and test out to my clients for just a fraction of what I’ve invested in my business.

3 Key Strategies I learned from Black Belt that really helped grow my business - and have helped 100’s of others grow theirs

1) Upgrade how I run my coaching calls and client events

2) 6 week game plan - having a focus, tracking my sales and sticking to the plan.

3) Evergreen onboarding and kick off call, delayed 1-on-1 call with me until after the created a Game plan, agree to platinum promise and upgraded welcome sequence - helped with retention

At the end Taki asked for 3 Lessons or pieces of advice for other business coaches

1) Automate - emails, onboarding/kick off call

2) Be relentless & stick to the plan

3) No matter how hard it feels, keep going.

4) 80% is Good Enough - perfection is a business killer

If you are a PT/OT with an online fitness, health or business coaching program, want to scale up beyond $20K/month and have room for more new clients I’d love to chat with you to see if our time, income and impact systems can help. Just go to www.CallwithAaron.com and book in a time to talk.

The Problem with Success

$0-$10k/Month problems

$100K/month problems

Time - problems - your too buys

Good Problems

The Struggle - Life, business, family

Everyone is struggling with something - you just don’t know about it. 

Success, privilege, health, relationships, belief, confidence, shame, fear, imposter syndrome, 

Why don’t you want to get on social media?

What you see is only part of the story.

Use social media for your business, don’t let it use you.

Once you start generating cash, where do you invest your money?

Business Bottlenecks:

Team: People lol!

Systems: Do you even have replicable systems? Where are they breaking down and causing churn or erosion?

Vision for where you are going, beyond what you can see or that feels comfortable

Time - I know you can probably get there on your own. You’ve gotten this far. The question is, how much longer are you willing to wait and would you choose a different strategy if you knew it was guaranteed to get you there faster?

You: a seasoned entrepreneur knows they are their own worst enemy and bottleneck.

Good Ideas, Too many things to do - Need a Roadmap and specific Game Plan

Freedom Paradox - the more choices and freedom you have the more restricted you feel - this is where routine, rules/bumpers and a consistent plan help you navigate life

Reset: - sometimes life forces your hand and you have to reset your vision, mission, goals and path.

The real question is what are you going to do about your situation right now?

If you have a successful business, but are not completely satisfied with your revenue, growth, free time or like me are never satisfied and would like to brainstorm some ideas and build game plan together we might be a good fit to work together in our Platinum Mastermind or as a private coaching client.

I’d love to invite you to hop on a Free New Patient Strategy Call with me or someone on my team to see if we are a good fit to work together. Just go to www.CallwithAaron.com to book in your call

3 Key Strategies from Black Belt that really helped grow my business

1) Upgrade how I run my coaching calls and client events

2) Raised Prices

3) Evergreen onboarding and kick off call, delayed Game plan, agree to platinum promise and upgraded welcome sequence - helped with retention

4) Automated emails so there’s always a trickle of prospects

5) worked with a coach to always have a game plan and focus for exactly what to do next and sticking to the plan.

TIME STAMPS:

1:00 introduction

10:37 why you need a coach

13:55 create monthly recurring revenue

19:15 selling one on one

21:54 pay for traffic

24:01 email marketing

26:25 hire a team

32:06 build a sales team

34:55 sell more of it

40:12 embrace the grind

44:18 upgrade mindset and leadership

49:00 do the work

53:57 leverage software and systems

Here’s the problem:

You’ve been told you’re stupid for not remembering things.

You sat in a room with no windows and told to “just study harder”.

You’ve been told you’re not good enough for forgetting your homework.

Struggled in school to get straight A’s? But you’re intuitive and great with your hands?

ADD how it effects me and how I manage it

If you have ADHD, you are a problem solver and need to leverage that super power.

My ADHD Superpowers are solving complex problems and locking on to a target and not letting go.

I see solutions to problems others can’t see or can’t see for themselves.

It’s what has helped me be able to charge $250/hour for physical therapy when everyone else thinks physical therapy is only worth the co-pay.

It’s why I am a coach and have a coach.

It’s also what gets me in trouble in personal relationships.

It was really hard listening to my ex when she just wanted to process her feelings and what happened. I just wanted to solve the problem, make a decision and move on.

It’s even what bugs me about my mom.

She’s always trying to solve my problems instead of just listening to me.

it’s why my daughter and I clash, fight or bicker as other people see it. She also wants to be heard and with every problem I see a simple solution.

5 Ways I manage my ADD

1) Write it down - Make Lists

2) Calendar - if it doesn’t exist in my calendar it’s not happening.

3) Take action on the small things and complete the tasks

4) Time Timer 0- time block 

5) Maintain a routine

-keys/wallet always in the same place, 

-Wake up and workout at the same times

-weekly schedule - work in the morning, calls in the afternoons

6) Medicate - Take Ritalin - it keeps me from having to jungle all the balls, even in the afternoons when I’m with my kids

The bigger the problem you can solve the more impact you will have and the more money you can make.