Explorez tous les épisodes du podcast That UGC Mum
| Titre | Date | Durée | |
|---|---|---|---|
| The One Thing Succesful UGC Creators Have - And How YOU Can Cultivate it Now | 18 May 2025 | 00:27:16 | |
Feeling like every other UGC creator has cracked the success code while you're stuck spinning your wheels? I'm serving up the real secret sauce: self-belief. Not the fluffy kind—but the fierce, embodied kind that you can cultivate right now. You’ll walk away with 10 potent mindset shifts to help you get out of your own way and step fully into your next-level UGC Creator 🧠 Mic Drop Moment: "You’re not owed anything—but you’re worthy of everything. Self-belief is your birthright, not a bonus." Jingle: La La Love - Vocalista | |||
| UGC Client Attraction Secrets | 12 May 2025 | 00:31:15 | |
| Harnessing the Power of Your Hormones & Nervous System as a Mother & Business Owner with Sarina Coventry | 16 Feb 2025 | 01:14:39 | |
This week, I sit down with Sarina Coventry—a women's health nutritionist and EFT (Emotional Freedom Technique) practitioner—to reveal how we can sync with our cycles, regulate our nervous system, reduce stress, and harness our body's natural rhythms to thrive as both mums and entrepreneurs. If you’ve ever felt burnt out, overwhelmed, or like you're constantly pushing against your body instead of working with it—this episode is going to change the game for you! 💖 💡 We dive into: If you’re ready to feel more aligned, calm, and in control while building your dream business and raising a family, this episode is packed with powerful insights to help you do just that. ✨ 👩💻 Find Sarina & Learn More: 🎧 Tune in now & let’s chat! Tag me on IG (@that.ugc.mum) with your biggest takeaway! ✨ Love the episode? Don’t forget to hit subscribe & leave a ⭐⭐⭐⭐⭐ review—it helps so much! 💖 Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| Ditching the Content Creation Hamster Wheel, With Kellie Bright | 09 Feb 2025 | 00:53:31 | |
Ever feel like you have to show up every day on socials, chase trends, and post non-stop just to make it in UGC? 🐹 What if I told you there’s another way? In this episode of That UGC Mum Podcast, I’m chatting with Kellie Bright (@kellie.bright_), an Aussie mum, full-time worker, and UGC creator who has completely unsubscribed from the content creation hamster wheel. Instead of grinding for inbounds, Kellie has built a UGC career on her terms—working with brands she actually wants to work with, without the pressure to constantly market herself. And today, she’s sharing all her secrets! If you’re feeling overwhelmed by all the “rules” of UGC, this episode is your permission slip to do things differently. ✨ Who This Episode Is For: What You’ll Learn: Why You’ll Love This Episode: Don’t Miss This: Resources mentioned: Hive Hub Colective (use my code XANTHE1063 for discounts on any of their programs!) Join the Conversation: Subscribe & Review: Follow Us: Thanks for tuning in—here’s to doing UG Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| The Truth About Being a 'Pay-at-Home Mum' | 26 Jan 2025 | 00:33:23 | |
In today’s episode, I’m pulling back the curtain on what it’s really like to be a Pay-at-Home Mum. This has been a dream of mine for as long as I can remember, and while I’ve worked so hard to make it happen, the reality hasn’t always matched the picture-perfect image we see on social media. If you’re tired of the smoke and mirrors or you’re curious about what it takes to work from home while raising kids, this episode is for you. I’m here to share my personal journey, the hurdles I’ve faced, and the strategies I’ve used to find success. Who This Episode Is For: 🌟 Mums Who Want to Start Something New: If you’ve been wanting to create an income stream that lets you treat your family to the little extras without sacrificing time together, I’ve got ideas to help you start. 🌟 Working Mums Looking for Freedom: If you’re feeling stuck in the 9-to-5 grind and want to spend more time with your family, this episode offers a fresh perspective on creating flexibility. What You’ll Hear: Why You’ll Love This Episode: Don’t Miss This: Join the Conversation: Subscribe & Review: Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| The POWER of being a 35+ UGC Creator | 19 Jan 2025 | 00:25:09 | |
Welcome back, UGC fam! 👋 Today, I’m diving into a topic close to my heart: What it’s really like being a 35+ UGC creator. This episode is all about the challenges, the unexpected benefits, and how to carve out your space as a creator when you’re not in your 20s or even early 30s anymore. As a 38-year-old UGC creator, I’ve been navigating this unique space—juggling shifts in my body, identity, and the industry itself. If you’ve ever felt like you’re in “UGC limbo land,” this one’s for you. Let’s chat. 💬✨ 🔑 What You’ll Learn in This Episode 1️⃣ My Journey: Starting at 35 to Thriving at 38
✨ Truth Bomb: If you’ve ever felt like you don’t know where you fit, you’re not alone. Let’s figure it out together. 2️⃣ The Challenges of Being 35+ in UGC
3️⃣ The Benefits of Being a 35+ Creator 💪 It’s not all challenges! There are some serious perks to this stage of life as a UGC creator:
✨ Pro Tip: Use these advantages to position yourself as an expert in your niche. 4️⃣ How to Harness Your Power as a 35+ Creator 🚀 Here are a few actionable ways to thrive in this space:
Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| Get Time Back in your UGC Business & Crush 2025 Without Burnout | 12 Jan 2025 | 00:40:42 | |
Hey, UGC fam! 👋 Are you feeling stretched thin between admin tasks and actually creating content? Wondering how to really get time back in your UGC biz without burning out? This episode is all about time freedom—how to work smarter, not harder, and make more money without sacrificing your sanity (or those baby cuddles 🤍). I’m sharing the practical steps I’ve implemented to reduce time spent on the non-money-making tasks in my business and spend more time doing what actually brings in the cash: creating UGC content. 💸✨ Links mentioned:
Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| Content Creation Amidst Chronic Illness as a 40+ Mum with Mel Krazilovski | 05 Jan 2025 | 00:32:25 | |
In this inspiring episode of That UGC Mum, I sit down with Mel Krazilovski, a 40+ mum who has faced the challenges of living with a chronic illness while striving to provide for her family. Mel shares her journey from being a burnt-out influencer to discovering User-Generated Content (UGC)—a career that not only reignited her passion but also gave her the flexibility to work from home and sustain her family life. If you’ve ever felt like your circumstances are holding you back, Mel’s story will empower you to see the possibilities in adversity and remind you that success is attainable, no matter the obstacles. What You’ll Learn in This Episode:
Key Takeaways:
Links and Resources Mentioned:
Connect with Me:
Be Part of the Conversation: Next Week on That UGC Mum Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| My UGC Highlights, Hiccups, Lessons & Favourite things from 2024 and my goals for 2025 | 29 Dec 2024 | 00:50:06 | |
This week, we’re embracing the blissful lull between Christmas and New Year—those magical days where the to-do list vanishes, and it’s all about family, leftovers, and fun. I share a surprising realization about balance and reflect on the whirlwind year that was 2024. From the highs to the hiccups, the lessons learned, and my big goals for 2025, this episode is packed with insights for UGC mums navigating business, family, and life. Plus, I spill some tea about a VA experience gone wrong and talk about how I’m tackling burnout and mum guilt in the year ahead. What You’ll Hear in This Episode:
Get Repurpose.io: www.thatugcmum.com.au/repurpose Connect with Me:
Loved this Episode? Next Week: Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| UGC Will Die in 2025? Addressing Hot Takes About Where the Industry is Headed | 22 Dec 2024 | 00:34:03 | |
Become a Beta Tester for KiteSite! As we wrap up the year and get ready to celebrate the holidays, I’m diving headfirst into some of the hottest takes about where UGC is heading in 2025. From claims that UGC is dying to concerns about AI and market saturation, we’re unpacking it all with real talk, actionable advice, and plenty of optimism. This episode is a must-listen for anyone in the UGC space, whether you’re a seasoned creator or just starting out. Let’s talk about how to stay ahead of the game, adapt to industry shifts, and prepare to absolutely thrive in the ever-changing world of UGC. What You’ll Learn in This Episode:
Action Steps for Listeners:
Resources and Links Mentioned:
Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| Building a UGC Empire While Juggling a 9-5 & 3 Kids With Lia Weightman | 15 Dec 2024 | 00:33:04 | |
In this episode, I sit down with the inspiring Lia Weightman, also known as @lia.creations.ugc on Instagram, to discuss her journey into UGC. Lia shares her story of juggling motherhood, her side hustle, and a part-time admin job while building her UGC empire. We dive into her first gig, the lessons she’s learned along the way, and how she's grown as both a creator and a person. Lia also shares exciting details about the upcoming UGC Wellness Retreat in February, which is not to be missed! Plus, I reflect on my own burnout recovery, the importance of consistency, and why building a personal brand is the key to UGC success. What You’ll Learn in This Episode:
Key Quotes:
Action Points:
Resources & Links Mentioned:
Let’s Connect:
Join the Conversation: Next Week: Thanks for tuning in, mamas! See you next week! Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| 5 Things to Do Now to Set Yourself Up for UGC Success in 2025 | 08 Dec 2024 | 00:25:08 | |
What the actual?! It’s December already, and while the cicadas are chirping and renovations are underway, it’s the perfect time to talk about how to set yourself up for an incredible 2025 in your UGC business. Whether you’ve had a cracker of a year or are ready for a fresh start, this episode is packed with actionable tips to help you smash your goals and nurture your nervous system at the same time. I’m breaking down five key things you can do during this quieter period to lay the foundation for success next year—without burning out. Let’s get into it, ladies! 🌟 What You’ll Learn in This Episode:
📝 Episode Breakdown: 1. Set Your Goals
2. Spring Clean Your Business
3. Map Out Your Year
4. Set Up Automations
5. Create a Content Structure for 2025
✨ Action Steps to Take Now:
💬 Join the Conversation: Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| UGC Contracts on Repeat with Andy McDonald | 27 Apr 2025 | 00:52:03 | |
Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| Your Legal/ Contract UGC Questions Answered by Aussie Lawyer and Content Creator, Ange McDonald | 01 Dec 2024 | 00:34:27 | |
Today’s episode is a must-listen for UGC creators who want to ensure their business is legally compliant. I’ve tracked down the brilliant Ange McDonald—lawyer, content creator, brand ambassador, podcast host, and YouTuber—to answer all your burning legal questions. Ange brings her expertise as both a legal professional and a fellow creator to help you navigate the unique challenges of running a UGC business. 🌟 What You’ll Learn in This Episode:
🛠️ Tools & Resources Mentioned:
👩💼 About Ange McDonald: 📌 Key Takeaways:
✨ Episode Highlights:
💬 Join the Conversation: 📢 Don’t Forget: Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| How (and why) I Switched Corporate Life for Content Creation | 24 Nov 2024 | 00:12:13 | |
Hey mamas! Welcome to the very first episode of That UGC Mum! In this episode, I share why I created this podcast: to provide a space where UGC creators (and aspiring ones!) can come together to learn, grow, and support one another. Whether you’re juggling content creation with motherhood or just starting your UGC journey, this podcast is here to help you thrive. You’ll also hear my personal story of how I discovered UGC, transitioned from a corporate job to building my dream life as a creator, and how I balance work with being a mum to two beautiful girls. Plus, I’ll share my vision for the podcast and what’s in store for upcoming episodes, including some amazing guests and actionable tips to help you grow your UGC business. 💬 What You’ll Learn in This Episode:
📝 Action Points for This Week:
Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| Dom Acciarito Shares Secrets Behind Building her 6 Figure UGC Biz | 24 Nov 2024 | 00:23:51 | |
🌟 Episode Summary: Dom shares her strategies for achieving massive success, balancing family life, and still finding time to innovate in the UGC space. She’s proof of what’s possible in this business, and her story will leave you inspired and motivated to set big, bold goals for yourself in the coming year. 💬 What You’ll Learn in This Episode:
📝 Action Points for This Week: 1️⃣ Plan Your Year:
2️⃣ Set “Delulu” Goals:
3️⃣ Prep for Key Campaign Dates:
📌 Resources Mentioned:
✨ Support the Show: 📢 Next Week’s Episode: Thank you for joining me Repurpose.ioPump your personal brand and take the hassle out of posting to all the different apps. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| $5K Months from my UGC Side Hustle! | 20 Apr 2025 | 00:28:56 | |
Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| Woo Meets Work: Human Design & Messaging for UGC Creators with Rachael Weaver | 30 Mar 2025 | 00:55:10 | |
Today we’re also going deep into the woo – something we’ve never touched on before in this podcast. I sat down with Rachael Weaver, a Human Design and Messaging Coach, to explore how understanding your Human Design chart can help you run your UGC business in a way that feels aligned, energizing, and wildly effective. We’re talking: Even if you’ve never heard of Human Design before (I was a total noob too!), this episode will leave you curious, inspired, and maybe even ready to experiment with how you show up in your biz. 🌀 Want to follow along with your own Human Design chart? Find Rachael: Website: weaverco.us Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| Secrets to Bring Confidence & Authenticity to your Content with Actress & Yoga Teacher Kristy Hocking | 23 Mar 2025 | 01:08:42 | |
Want to book more UGC gigs and get amazing results for your clients? The secret isn’t fancy equipment or perfect editing—it’s in AUTHENTICITY. In this episode, I sit down with my best friend Kristy Hocking—an actress, presenter, and yoga teacher (who also introduced me to UGC!)—to talk about how to harness your creativity, camera confidence and create authentic and natural content that truly converts. With nearly 20 years in acting and presenting and 7 years of teaching yoga, Kristy has a deep understanding of human connection and self-expression—two things that are key to successful UGC. We dive into: 🎭 The acting techniques that make your content feel natural & engaging 📸 Why “polished” doesn’t always mean “effective” (and what actually sells brands on your content) If you’ve ever felt like your UGC wasn’t getting the results you wanted or you struggle to make brands take notice, this episode is a must-listen! Connect with Kristy Hocking 📸 Instagram: @kristyhocking Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| $10K Months and BEYOND With High Ticket Sales & Money Mindset Coach, Christine Corcoran | 17 Mar 2025 | 00:55:06 | |
Ever feel like you’re stuck in the UGC game, undercharging and doubting yourself? 🙋♀️ You’re not alone! Imposter syndrome, pricing fears, and limiting beliefs can keep us playing small—but not after today. In this episode, I sit down with Christine Corcoran, a High-Ticket Sales & Money Mindset Coach, to break down how you can: ✨ Kick imposter syndrome to the curb (for real this time) Christine is a powerhouse when it comes to helping women shift their money mindset, own their worth, and build sustainable, high-income businesses. If you’ve been feeling like you should be charging more but fear is holding you back—this is the episode you need. 🎧 Hit play, take notes, and get ready to LEVEL UP! Episode Highlights 🔹 Why UGC creators struggle with pricing (& how to fix it) Connect with Christine 🌟 Instagram: @christinecorcoran_coach Links & Resources 📩 FREE UGC Starter Kit for Busy Mums → Download Here 🔥 Loved this episode? Screenshot & share it on your stories! Tag me @that.ugc,mum & Christine so we can cheer you on! 💬 DM me your biggest takeaway—let’s chat! Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| How Everyday Mums Get Paid to Make Content from Home– And How You Can Too! 🤳 | 09 Mar 2025 | 00:56:09 | |
Did you know brands are paying everyday mums to create simple videos from home… even if you have ZERO followers? Welcome to the world of UGC (user-generated content) – the ultimate freedom-led side hustle that lets you earn extra income while putting your family first. In this episode of That UGC Mum, I’m sharing exactly how I built a flexible business as a mum, creating scroll-stopping content with just my phone (and no fancy equipment or big audience). Inside this episode: So, if you’re craving a creative side hustle that works around nap times and school drop-offs, this is your sign to finally get started! Pop in those headphones, hit play, and let’s make some magic. ✨ PS: DM me your questions on Instagram @that.ugc.mum – I love helping fellow mums kick off their UGC journey! Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| She dreamed of not returning to her 9-5 after babies; so she DIDN'T... Cat's UGC Journey | 02 Mar 2025 | 00:46:54 | |
We dive into the world of user-generated content (UGC) with Cat, an effervescent mum and creator navigating life and business. Cat shares her unique journey from flight attendant to successful UGC creator, revealing tips, challenges, and the joys of motherhood intertwined with ambition. Find Cat: @contetwithcat (TikTok & Insta) Resources/ Brilliant People Cat mentioned: Britt @createwithbritts (Tiktok & Insta) Scotty Pass @createdbyscotty (Insta) Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| Diversifying Your Income & UGC Longevity with Mia Steele | 24 Feb 2025 | 00:59:33 | |
REGISTER FOR MIA'S FREE WEBINAR HERE! Today’s guest is none other than Mia Steele—the UGC queen, income diversification wizard, and co-founder of The Hive Hub Collective. 🚀 If you’ve been in the UGC space for a while, you know Mia. She’s not just an insanely successful creator—she’s the mentor behind Xanthe’s UGC journey. In this episode, Mia shares: ✔️ How she pivoted from being a paramedic to a full-time creator Plus, Mia and her business partner Kristen are running a free webinar on 27 Feb on how to make money in UGC—without burning out. You’d be mad not to register! Key Takeaways from This Episode ✨ UGC isn’t just about brand deals—it’s about playing the long game. Instagram: @that.ugc.mum
Jingle: La La Love - Vocalista | |||
| Things I No Longer Do as a UGC Creator | 01 Jun 2025 | 00:27:58 | |
In this deeply honest solo episode, I’m sharing the unfiltered list of things I no longer do as a UGC creator—and the powerful shifts I made that changed everything. This isn’t about judgment or doing it “right.” It’s about creating a business rooted in integrity, resonance, and real alignment with the life I want to live. From saying no to unpaid work to ditching the content hamster wheel, I walk you through the boundaries I’ve built to protect my energy, honour my worth, and raise my revenue—without burning out. Whether you’re new to UGC or knee-deep in brand deals, this episode is your permission slip to opt out of the noise and anchor into your own rhythm. We’ll cover: ✨ Why I’ve never done UGC for free—and how I negotiate with grace ✨ The gigs I say no to (even if they pay) ✨ Why one-off videos are rarely worth it ✨ What makes me walk away from agencies (and never look back) ✨ Why discounting my rates is a hard no ✨ Ditching the trends in favour of intuition ✨ Letting go of comparison, hustle, and scrolling ✨ Building a business that supports your life—not swallows it Closing reminder: Every “no” makes room for a deeper, more aligned “yes.” You’re allowed to create from overflow, not obligation. ✨ If you loved this episode: Share it with your UGC group chat, tag me in your stories with your biggest takeaway, or leave a review—it helps more mothers step into the sovereign, soul-led business they deserve. Your journey, your rules. Let’s build it beautifully. Jingle: La La Love - Vocalista | |||
| Stand Out as a UGC Creator in a Crowded Market With Anna From A+ Socials | 25 May 2025 | 00:52:39 | |
This week we sit down with the effervescent Anna from A+ Socials—UGC creator, coach, and former teacher turned full-time content powerhouse. Together, we unravel the real, raw journey of balancing business with babies, navigating burnout, and claiming confidence as a content creator. Anna shares how motherhood reshaped her ambition, how structure became her secret weapon, and why being "older" is actually her UGC superpower. This episode is a goldmine for mums in UGC at any stage—expect tactical advice, myth-busting real talk, and poetic permission to build big without burning out... And a few laughs :) Connect with Anna:
Resources Mentioned:
If this episode sparked something in you, share it with your UGC sisters and hit subscribe so you never miss a Monday drop. Let’s build empires and raise babies—on our terms. Jingle: La La Love - Vocalista | |||
| "Too Many UGC Retainer Clients, I'm Bored" With Dom Acciarito - SEASON FINALE | 29 Jun 2025 | 01:03:26 | |
Jingle: La La Love - Vocalista | |||
| Retainers, Bundles & the UGC Upgrade: Coaching Call with Charli | 22 Jun 2025 | 01:01:31 | |
In this juicy mentoring episode, I sit down with Charli—a UGC creator who’s already crushing it but is ready to work smarter, not harder. She's done the one-off grind, the content hustle, and now she’s here to scale with big bundle deals, dreamy retainers, and a workweek that fits around her gorgeous boy, Theo. We chat:
Oh—and did I mention? Less than a week after this call, Charlie locked in a major retainer client. Yep. This stuff works. Whether you're ready to go from sporadic gigs to consistent cash flow—or just want a behind-the-scenes look at how another UGC mum is making moves—this one’s for you. Find Charli on Instagram @ugc.withcharli Jingle: La La Love - Vocalista | |||
| Starting UGC from Scratch: Live Coaching Call With Jasmine | 08 Jun 2025 | 00:57:53 | |
In this powerful episode, I take you behind the scenes of a mentoring call with Jasmine—a radiant, relatable mum standing at the very beginning of her UGC journey. Together, we unpack the raw fears that keep so many women stuck: fear of rejection, perfectionism, time scarcity, and the lingering question, “Am I even cut out for this?” Spoiler: You are. We walk through Jasmine’s dreams, doubts, and finally into her first steps toward building a soul-led UGC business. Whether you're on the sidelines or in the thick of things, this episode will hold up a mirror to your own journey—and show you what’s possible when you start before you're ready. Inside this episode:
This is your permission slip to begin. Messy, brave, and beautifully you. 🎧 Listen if you’re:
💌 Loved the episode? Subscribe, rate, or share with your UGC besties. It means the world. Jingle: La La Love - Vocalista | |||
| Ep. 32 Pro Vibes From The Start: The Beginner UGC Playbook | 03 Aug 2025 | 00:29:53 | |
Ever feel like you're making it up as you go? Welcome to the club, babe—every successful UGC creator has been there. But the ones who rise fast? They fake it strategically. In this unfiltered episode, I’m walking you through exactly how to show up like a confident pro before you’ve landed your first paid gig. From setting up your business backend like a boss to speaking like a strategist on brand calls (yes—even when you’re sweating bullets), this is the real-deal roadmap to building trust, credibility, and momentum fast. If you’ve ever asked yourself “Am I even allowed to do this?”—this episode is your permission slip. 🎧 Tune In If: – You’re just getting started in UGC but want to look polished, not panicked – You’re building your first portfolio and wondering if brands will take you seriously – You’re ready to stop winging it and start owning it 💌 Links & Resources: Get on the secret priority list for my upcoming UGC Immersion! DM me on Instagram and tell me what resonated most from today’s ep! 🔥 Quote to Remember: "You don’t need to wait for clients to feel legit. You just need to start showing up like you already are." Jingle: La La Love - Vocalista | |||
| Ep. 31 “My first UGC jobs came from putting this one thing in my Insta bio” Chelsea Anderson | 28 Jul 2025 | 01:17:14 | |
We welcome the delightful Chelsea Anderson to the mic—a creative powerhouse, UGC creator, art innovator, and mum of two wild boys. We get into: 💡 Chelsea’s surprising entry into UGC (spoiler: it started with a bio update!) 🎨 How a daycare centre turned her into their resident Art Innovator (aka messy-play queen) 💬 The difference between influencer and creator—and why it matters 💥 Lessons in pricing, usage rights, and being ghosted (we’ve all been there) 📍 Why Chelsea’s moving toward travel content (cocktail + island = the dream) 🌊 Real talk about burnout, boundaries, and running a business that actually aligns 🎥 What kind of content is actually performing for her clients 💻 Editing on her phone, filming with toddlers, and the things that feel “chorey” in her process 👩💻 Plus: media kits vs portfolios, asking brands for ad performance stats, and how to make retainer deals work If you’re a multi-passionate, creative mum trying to carve out a sustainable, joy-fuelled business—you’ll feel so seen in this convo. Chelsea is your down-to-earth reminder that messy, imperfect, from-the-heart content is the vibe. 👀 Follow Chelsea: IG: @chelseanderson (Chelsea Anderson with one “A”—you’ll get it when you listen) 💌 Love the pod? This show is DIY, bootstrapped, and fuelled by caffeine and DMs from beautiful listeners like you. If you’re vibing with That UGC Mum: 👉 Share it with a fellow mumpreneur 👉 Leave a cheeky review 👉 Hit subscribe so you never miss an episode Big love, always. Jingle: La La Love - Vocalista | |||
| Ep. 30 Which Kind of UGC Mum Are You? ...The 7 Archetypes | 20 Jul 2025 | 00:17:32 | |
We’re baaaack! Season 2 is here and we're diving straight into the fun (and freakishly accurate) stuff: the 7 UGC Mum Archetypes. Whether you’re colour-coding your pitch tracker, filming barefoot in your lounge, or booking high-ticket gigs while ghosting Instagram—there’s a version of you in this episode. Xanthe dishes on each archetype with love, laughs, and low-key wisdom. Plus, she shares where she’s at in her own UGC journey—spoiler alert: there’s a VA hire on the horizon and a glow-up in motion. Expect vibes, relatability, and a whole lot of “omg that’s me!” moments. So, which UGC Mum are you? Jingle: La La Love - Vocalista | |||
| Ep. 37 3 Things Killing Your UGC Game and the Fixes You Need Now | 07 Sep 2025 | 00:32:47 | |
Living with parents, drowning in 📦 boxes, and counting down to a dream kitchen reno 🏡—but still dropping UGC truth bombs you need to hear. In this episode, Xanthe shares the 3 habits quietly killing your UGC game (and your sanity) and what to do instead. The last one? Total permission slip. 🧘♀️ ⭐ Why reach/views don’t impress brands—and which metrics actually do 💸 ⭐ The smarter way to land gigs than sliding into brand DMs 📧 ⭐ How to stop stressing about posting daily ⏰ (spoiler: you don’t need to) 👉 You’re over vanity metrics 🙄 👉 You’ve been DMing brands with zero replies 🦗 👉 You want bigger UGC deals without burning out 🔥 Jingle: La La Love - Vocalista | |||
| Ep. 36 I Built a Full Time UGC Gig all on Inbounds: Phoebe Alexander Spills the Tea | 31 Aug 2025 | 00:56:32 | |
What happens when a Melbourne mum picks up a camera during lockdown… and turns it into a full-time UGC career? In this week’s episode, I sit down with the Phoebe Alexander — one of Australia’s early UGC pioneers — to chat about her journey from cold pitching and trial-and-error to becoming a go-to creator for brands. We get into the real highs (flexibility, creative freedom, inbound clients 🙌) and the myths (spoiler: it’s not “easy money”), plus Phoebe shares the strategies, mindset shifts, and content hacks that keep her booked and busy while juggling mum life. Think of this as your behind-the-scenes pass into how a UGC veteran built longevity in the industry, navigates brand relationships, and keeps things authentic in a world of scripted briefs. ✨ This episode is for you if…
👉 Loved this convo? Go give Phoebe a follow on Instagram: @ugc_by_phoebe_alexander ✨ And if you want more UGC chats, tips, and real-talk moments, make sure you’re following me over on IG too: @that.ugc.mum Jingle: La La Love - Vocalista | |||
| Ep. 35 The 7 Habits of Highly Successful UGC Creators | 24 Aug 2025 | 00:29:27 | |
In this episode, Xanthi keeps it real about the messy beginnings of a UGC business, sharing how her first year was a “bin fire” of mistakes and self-doubt, her second year brought clarity and flow, and her third year opened the door to confidence, retainer clients, and even passive income. She talks about the resilience needed to push through the early stages, why quitting too soon robs you of future opportunities, and the mindset shifts that change everything. Fresh off a three-week family holiday in Indonesia, she dives into how she managed client work while away, the systems she put in place to make it possible, and her long-term dream of running her UGC business while sailing around the world. The heart of this episode is her breakdown of the 7 habits of highly effective UGC creators—from treating your work like a business, nurturing client relationships, and leading with numbers, to sharpening your skills, staying in your creative lane, pitching bold ideas, and finding your UGC besties. This is a mix of hard truths, practical strategies, and encouragement for creators at every stage—whether you’re in year one chaos or building your empire in year three and beyond. Jingle: La La Love - Vocalista | |||
| Ep. 34 From Beauty Niche to ‘F*ck It’ Energy: Liz’s Unfiltered UGC Journey | 17 Aug 2025 | 01:06:29 | |
Join the secret priority list! https://stan.store/thatUGCmum/p/join-the-priority-list-3bxn8tj4 In this week’s episode of That UGC Mum Podcast, I sit down with the fabulous Liz — PR pro turned beauty-content queen — for a raw, hilarious, and unexpectedly deep chat about the highs, lows, and “is this even worth it?” moments of building a UGC career. We talk about pivoting niches without losing your identity, the sting of being ghosted by that dream brand, and why the content that isn’t perfect often converts best. Liz shares how community saved her sanity, why she finally hit her “f*ck it” stage, and the power of pitching like you actually mean it. If you’ve ever doubted yourself, questioned your rates, or wondered if that bed sheet backdrop is “professional enough” — this one will feel like a hug and a hype speech rolled into one. Follow her on IG here → @life__withliz ✨ This is for you if…
Jingle: La La Love - Vocalista | |||
| Ep. 33 How Cristina Made £740 in Her First Week in UGC | 10 Aug 2025 | 01:04:14 | |
Join the Secret priority list! https://stan.store/thatUGCmum/p/join-the-priority-list-3bxn8tj4 Buckle up, beautiful—this week’s guest is proof that you don’t need a five-step plan or a five-year vision to make your UGC dreams happen. You just need guts, Wi-Fi, and maybe a camper van. Meet Christina—a mama of four, a self-taught editor, and a UGC powerhouse who scored a £740 brand deal 12 days into her journey. From misspelling “UGC” on TikTok (yes, really) to hiring a VA just nine months in, her story is a masterclass in starting before you’re ready… and doing it your way. In this ep, we talk about:
This isn’t just a convo—it’s a permission slip to start scrappy, show up real, and scale sustainably.
Follow Cristina: Jingle: La La Love - Vocalista | |||
| Ep. 39 Empire-Building Season: Black Friday Without the Meltdown | 21 Sep 2025 | 00:28:36 | |
This is the season finale, babe, and we’re gearing up for the creator Olympics: Black Friday. I’m handing you my exact survival playbook—how to book more jobs now, keep your brain intact, and deliver content that actually cuts through the chaos (even when your dining table looks like a warehouse). Also… I’m the new UGC coach at Hive Hub Collective (!!). If you’ve been waiting for a sign to go all-in, hi, it’s this episode. What we cover: ⚡ Prep like… yesterday: why brands are booking now and how to swoop in fast 📩 Pitch with BF energy: position yourself as their “partner in chaos” and speak ROI 🎬 Variations or bust: extra hooks & alternate CTAs that actually move the needle 💡 Bold > safe: scroll-stopping lighting, humor, and playful visuals that click 📊 Boundaries + batching: Notion/Trello systems, weekly caps, and rush fees 💸 Quote smart: price for messy setups (furniture/food = time = money) 🤝 Nurture the bag: turn BF wins into year-round retainers 🧘♀️ Mindset: it’s a sprint, not your personality—this too shall pass Jingle: La La Love - Vocalista | |||
| Ep. 38 3 Mistakes I Made as a Baby UGC Creator (So You Don’t Have To) | 15 Sep 2025 | 00:26:05 | |
Girlfriend, let’s get real. My first year in UGC? A full-blown bin fire 🔥 (and not the cute aesthetic kind). In today’s episode I’m spilling the three biggest mistakes I made as a fresh-off-the-boat creator so you can skip the potholes and head straight for the juicy wins. We’ll chat: 🥜 Partnering with the wrong agencies (and working for peanuts) 🙅♀️ Why working for free was my worst move 📱 How ignoring my personal brand nearly cost me everything Plus, I share a little pinch-me moment about becoming a UGC coach inside The Hive Hub Collective—because community really does change everything. So if you’re stuck in the messy middle of your creator journey, pour yourself a coffee, pop in those AirPods, and let’s talk about it. 💌 Jingle: La La Love - Vocalista | |||