Luxury clients don’t fall from the sky—they’re built through connection, consistency, and knowing how to show up in the right rooms. ✨

In today’s episode, I’m joined by the incredible Alyssa Lizarraga, a photographer who has mastered the art of networking and creating authentic connections that lead to high-end bookings. If you’ve ever wondered how to break into the luxury market, this conversation is packed with gold nuggets you can put into action right away.

Here’s what we dive into:

• How Alyssa worked her way into the luxury space (and what photographers often overlook).

• The role networking plays in building real relationships with planners, vendors, and clients.

• What high-end planners and clients are actually looking for when hiring photographers.

• Tangible ways to show up and be remembered in luxury circles.

• Alyssa’s best tips for cultivating long-term, referral-driven connections.

Whether you’re dreaming of booking $8k+ weddings or simply want to elevate the level of clients you attract, this episode will give you the roadmap!!

📸 Resources + Connections:

🫶 Grab my exact Redirect Showit Template ⁠⁠HERE⁠⁠

🌞 Showit website templates ⁠⁠HERE⁠⁠

🧡 APPLY for Business Coaching with me ⁠⁠HERE⁠⁠

🎉 AFTERSHOOT Retouching FREE through September

⁠⁠https://aftershoot.com/retouching/?ref=racheltraxler⁠

👉 Rachel's Instagram: ⁠@racheltraxler⁠

👉 Alyssa's Instagram: ⁠⁠@alyssalizarragaphoto

👉 Free resources + coaching: ⁠racheltraxler.com⁠

In this episode, I’m sharing my exact strategy for consistently selling out my mini-sessions

You’ll learn:
✨ The marketing approach I take

✨ How I structure my offers to encourage quick bookings (and upsells!)

✨ The key mistakes that keep photographers from selling out

✨ Simple shifts that make your minis more profitable and less stressful

And because mini sessions can get a little wild without clear boundaries, I’m also sharing my favorite tool that keeps it all smooth and professional - The Legal Paige’s Mini Session Contract. It covers everything from late clients, non-refundable fees, venue restrictions, no-shows, and even upselling extra images. Basically, it’s the secret to protecting your business while you focus on serving your clients.

Whether you’re gearing up for fall family minis, holiday sessions, or spring blooms, this episode will give you the confidence and clarity to launch, fill, and protect your sessions with ease and confidence!!

Mini-Session contract:

https://thelegalpaige.com/?aff=447

code: RACHELTR10

Create predictable inquiries:

https://racheltraxler.com/predictable-inquiries-freebie

Photography Business Coaching:

https://racheltraxler.com/passiontoprofit

we’re kicking off the "If I Were You..." series — your go-to for real, honest advice from someone who’s been in your shoes.

Today, I’m diving into what I would personally do if:

• I wasn’t getting any photography inquiries

• I felt invisible online even though I was showing up

If you’re a wedding photographer or creative entrepreneur feeling stuck in a slow season or unsure why your content isn’t converting, this episode will give you tactical strategies and mindset shifts to break through the noise and get your momentum back.

What You’ll Learn:

• The 3 main reasons photographers stop getting inquiries (and how to fix them)

• Why visibility doesn’t always mean virality — and what to focus on instead

• How to audit your online presence to boost conversion and connection

• Where to focus your energy when business feels slow

• What I’d do differently if I were starting from scratch in 2025

Perfect for:Wedding photographers, brand photographers, content creators, and service providers looking to get more inquiries, improve visibility, and stop feeling stuck.

Resources Mentioned:

• Apply to my coaching program: https://racheltraxler.com/apply

• Follow me on Instagram: @racheltraxler

• DM me to see how I can help you with my coaching program 🌞

Resources:

🌞Create predictable inquiries for your Photography Business:

https://racheltraxler.com/predictable-inquiries-freebie

🧡APPLY for Passion To Profit! -⁠⁠⁠https://racheltraxler.com/passiontoprofit⁠⁠⁠

📸 2 months FREE of PASS+ for your online digital gallery and⁠⁠⁠passive income - https://racheltraxler.passgallery.com/referral⁠⁠⁠

👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot:⁠⁠⁠https://racheltraxler.com/secret-podcast⁠⁠⁠

🌞Learn 10 FREE LEAD GENERATION strategies 👉⁠⁠⁠https://racheltraxler.com/lead-generation-freebie⁠⁠⁠

🎉 Cull + edit our photos in @AFTERSHOOT

get 20% off the new upgraded version here -⁠⁠⁠https://aftershoot.com/edits/?ref=racheltraxler⁠⁠⁠

🧡 PASS+ Platinum program - code: RACHELTRAXLER

⁠⁠⁠https://success.passgallery.com/platinum-referral⁠⁠⁠

📃 $10 off all Legal contracts and clauses with The Legal Paige -⁠⁠⁠https://thelegalpaige.com/?aff=447⁠⁠⁠

CODE: RACHELTLP10

⭐️ Keyword Automation for Lead Generation with Manychats -⁠⁠⁠https://manychat.partnerlinks.io/5yy0xp72qjxe⁠⁠⁠

👏 1 MONTH FREE of Reel Templates -⁠⁠⁠https://socoialtemplates.peachs.co/a/rachel-traxler⁠⁠⁠

🎁 Use Narrative to cull, edit, and create your Blogs for good SEO in wordpress -⁠⁠⁠https://narrative.so/?fp_ref=racheltraxler⁠⁠⁠

⭐️⭐️⭐️⭐️⭐️LEAVE A 5-STAR REVIEW!!⭐️⭐️⭐️⭐️⭐️

Hello, sunshines! Today we're gonna be talking about how I organize my business finances to prep for tax season. It can be super overwhelming dealing with taxes and these tangible tips will help you feel prepared! DM me and let me know which tip you loved the most! If you leave a review or tag me listening to the Gold Biz Podcast, I’ll give you a shoutout!

☀️Extras!☀️

Get my Income Goal Projector Spreadsheet here!! If you want to see merch, freebies, trainings, presets, and sooo much more, come to my website!!

☀️Time stamps☀️

Intro - 0:00

Tip one: Have separate bank accounts - 0:36

Tip two: Have a tracking system set in place - 1:48

Tip three: Quickbooks - 3:13

Tip four: Categorizing in Quickbooks -  4:08

Tip five: Knowing your quarterly income - 5:08

Tip six: Pay your quarterly taxes - 6:12

Tip seven: Check in with your CPA and ask questions! - 6:47

Hello, sunshines! I'm getting personal today and sharing my labor story! Hudson Russell Traxler was born two weeks ago and I'm excited to share his blessed entrance to this world with you! DM me and let me know which tip you loved the most! If you leave a review or tag me listening to the Gold Biz Podcast, I’ll give you a shoutout!

☀️Extras!☀️

Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!

Hello, sunshines! I had the honor of sitting down and talking with just a handful of my students about their experience with having me as their business coach inside of the passion to profit coaching program, and honestly, I am SO excited to share what they have to say! I do not think I'll ever not be blown away by my students and their ability to just take things and run with them. I'm just in awe of them all the time!!!!

YOU can be next!! Apply for Passion to Profit at https://racheltraxler.com/apply

☀️Extras!☀️

Make sure to check out the FREE Inquiry To Income replay!

You can also grab my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get updates about my life, photography tips, and a ton of short clips full of information!

Chloe Marie’s instagram

Katie’s instagram

Kelly’s instagram

Lauren’s instagram

☀️Time stamps☀️

Intro - 0:00

Chloe Marie - 1:10

Katie - 4:54

Kelly - 8:58

Lauren - 13:03

Wrap up - 17:01

Hello, sunshines! Today I have a short episode for you about a HoneyBook workflow. What yours should look like, how I have mine broken down, and how I highly suggest that you should have yours broken down too if you don't already. Make sure you DM me and let me know what you changed about your workflow! If you leave a review or tag me listening to the Gold Biz Podcast, I’ll give you a shoutout!

☀️Extras!☀️

FREEBIES + SHOP

If you want to get an actual video walkthrough on the backend of my HoneyBook, you can text the word “CONNECT” to 888-292-4864. If you want to give Honeybook a try, you can get it for a $1 A MONTH for 8 MONTHS just clicking here (or use code RACHELTRAXLER)

Make sure to check out the FREE Inquiry To Income replay!

☀️Time stamps☀️

Intro - 0:00

Phase one: Onboarding - 2:30

Phase two: The nurturing phase - 4:16

Phase three: Delivery phase - 6:42

Phase four: Offboarding - 7:55

Watch my Honeybook workflow - 9:45

Wrap up - 10:29

Hello, sunshines! Today I have Jo Harris who does it all at honeyDIGITAL. Today we have her here to continue the conversation about growing your email list in 2023. There are some AMAZING tips in here including what your welcome funnel should look like, freebie ideas, and sooo much more! Make sure you DM me and let me know which tip you loved the most! If you leave a review or tag me listening to the Gold Biz Podcast, I’ll give you a shoutout!

☀️Extras!☀️

Get my lead magnet freebie HERE to help grow your email list!

Check out Jo’s FREE guide on how to attract high-quality leads without paid ads or social media!

☀️Time stamps☀️

Intro - 0:00

Hello, sunshines! I am really excited to dive into this topic today. I have loved growing my email list over the past couple of years, and it's something I am really eager to start teaching you how to do. I want you to make this year the year you start growing and nurturing your email list. There's so much power in that and not having to focus on just social media all the time!

DM me and let me know which tip you loved the most! If you leave a review or tag me listening to the Gold Biz Podcast, I’ll give you a shoutout!

☀️Extras!☀️

Get me lead magnet freebie HERE!

☀️Time stamps☀️

Intro - 0:00

Get Convertkit! - 1:29

Make a list of lead magnets - 3:00

Write some nurture emails - 6:14

Recap - 8:58

Hello, sunshines! Today we're celebrating the 100th episode!!!! ☀️ I honestly can't believe it. I am so excited and honored that you're here. I figured this episode would be really good to talk about lessons I've learned as a photographer. You are going to hear some of my top tips and the mantras that help me run my business!

Don’t forget to DM me and let me know which tip you loved the most! If you leave a review or tag me listening to the Gold Biz Podcast, I’ll give you a shoutout!

☀️Extras!☀️

Make sure to check out the FREE Inquiry To Income replay! You can also grab my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!

☀️Time stamps☀️

Intro - 0:00

Done is better than perfect - 1:09

Create opportunities for yourself - 2:22

Celebrate your milestones - 4:29

You don’t always have to niche down - 6:42

Being true to yourself - 8:00

Wrap up - 10:16

Hello, sunshines! This topic is one we have never discussed on the podcast! Today I have John Mansfield to talk about how to market when you are no longer YOUR ideal. What does that look like? Can you still market to them? What does your marketing plan and strategy look like? We cover all of that and more in today’s episode!

You can find John on Instagram and at this podcast ‘Wisdom In The Tangents’!

DM me to let me know what was impactful for you and your business! If you share a screenshot on your story, I’ll give you a shoutout! If you have a topic idea, send an email to goldbizpodcast@gmail.com

☀️Extras!☀️

Make sure to check out the FREE Inquiry To Income replay! You can also grab my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of shorts clips full of information!

☀️Time stamps☀️

Intro - 0:00

Do you have to be your own ideal client? - 1:34

Evaluations - 2:40

How does the market change - 6:01

Aligned clients - 7:39

Strategy to figure out your ideal client - 10:24

Speaking to your client - 12:36

Marketing when you’re pivoting - 15:19

Final advice - 18:23

Where to find John - 20:34

Wrap up - 21:15

Hello, sunshines! Today we are talking all about TikTok and video content creation with the one, the only, Jera Foster-Fell (aka Jera Bean!) She is a social media coach, a content creator, and an absolute powerhouse. We break down not only what your secret sauce is in your content and TikTok strategy, but you are gonna walk away with SO many content ideas.

Follow Jera on Instagram and Tik Tok. You can also check out her Social Media Saloon!

DM me and Jera to let us know your favorite tips from this episode and how you are implementing them into your business!

Have a topic idea? DM me or email me at goldbizpodcast@gmail.com

☀️Extras!☀️

Jera's Learn how to trendy edit- full tutorial: https://www.jerabean.com/trendyedit

Transform your social media with these 10 evergreen video ideas: https://view.flodesk.com/pages/6429f1652f739779b7263de4

Make sure to check out the FREE Inquiry To Income replay! You can also grab my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of shorts clips full of information!

☀️Time stamps☀️

Intro - 0:00

Getting started when you’re hesitant - 1:19

Finding your secret sauce - 4:58

Foundation - 8:13

Using what you have - 11:11

How to be consistent but not consumed - 14:03

Difference between Tik Tok & Instagram - 17:11

Do it your way - 21:22

Words of wisdom - 23:42

Where you can find Jera - 26:31

Wrap up - 26:53

Hello, Sunshines! If you are looking for a fresh, new approach to your marketing this year then you are going to be sooo pumped for this episode! I have with me Ashley Freehan and she is talking about relationship marketing. She breaks down the five actual steps that you can do and make and take after this episode to create those relationships and create big opportunities for yourself. Make sure you listen to Ashley’s podcast The Purpose Gathering. You can also join her Summit in April!

DM me and Ashley to let us know your favorite tips from this episode and how you are implimenting them into your business!

Have a topic idea? DM me or email me at goldbizpodcast@gmail.com

☀️Extras!☀️

Make sure to check out the FREE Inquiry To Income replay! You can also grab my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of shorts clips full of information!

☀️Time stamps☀️

Intro - 0:00

What is relationship marketing? - 1:16

How do you set up relationship marketing? - 2:53

Commit to the strategy - 3:22

Brainstorm - 3:49

Connect and engage with people - 7:38

Collaboration - 9:17

Follow up - 15:52

Repeat the process - 16:53

How do you stand out? - 18:23

Sage advice - 21:16

Where to find Ashley - 23:09

Wrap up - 23:31

If you’ve ever felt like you’re just throwing money at Facebook or Instagram ads and hoping something sticks — this episode is for YOU. I sat down with the founder of Hughes Media, the ad strategist behind countless successful photography campaigns (including mine!), to talk about what actually works when it comes to paid ads for photographers.

**use referral code: RACHEL and get one month free!**

We’re digging into the difference between boosted posts and a real ad strategy, why your ads might not be converting, and how to make sure you’re not wasting your budget — especially if you're trying to book high-end clients or grow your bookings fast.

Whether you’ve never touched ads before or you’ve been frustrated by poor results, this episode breaks it down in a way that's easy to understand and ready to implement.

In This Episode, We Cover:

• The difference between a boosted post vs. a true ad campaign

• What types of ads actually work for photographers

• Why so many creatives waste money on ads that don’t convert

• The #1 mistake photographers make when running their own ads

• What it really takes for ads to work (hint: it’s more than just a pretty photo)

• How to make sure your backend funnel supports your ad spend

• What results you can realistically expect from a good ad strategy

• Why working with a niche ad team matters (and how Hughes Media is different)

• Want help with your ads? Work with Hughes Media: use referral code: RACHEL and get one month free!

• Join my coaching program for photographers: https://racheltraxler.com/passiontoprofit⁠⁠⁠⁠

• DM me “ADS” on Instagram @racheltraxler and use referral code: RACHEL and get one month free!

• Follow Hughes Media on IG: https://www.instagram.com/the_hughesmedia/

  
  

Hello, sunshines! Fellow photographers (or any business owner for that matter), chances are when you've been writing content for your website, you've probably been in that position where you freeze up and stare at a blinking cursor dreading writing your “About Me” page. I get it because we have ALL been there! In today’s episode, I talk about a few tips that will make writing your ‘About Me’ page so much easier! Don’t forget to DM me to let me know which tip you are trying for your business! If you leave a review I will read it on the podcast!

Have a topic idea? Email me at goldbizpodcast@gmail.com

☀️Extras!☀️

Make sure to check out the FREE Inquiry To Income replay! You can also grab my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of shorts clips full of information!

☀️Time stamps☀️

Intro - 0:00

Make it about them, not you - 

Start with your elevator pitch & brand promise - 4:35

Talk about the experience that you provide - 6:21

THEN have an ‘about you’ - 7:55

End with a call to action - 10:27

Bonus tip! - 12:12

Recap - 12:59

Hello, sunshines! If you think you have a solid initial inquiry response, you might want to listen to this episode. I'm going to give you six things to include in your initial inquiry response (and a few things NOT to do) to drive connection and increase your booking rate for this booking season and in the future to help you land more dream clients and projects. DM me to let me know which tip inspired you the most. If you leave a review I will read it on the podcast!

Have a topic idea? Email me at goldbizpodcast@gmail.com

☀️Extras!☀️

Make sure to check out the FREE Inquiry To Income replay! You can also grab my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of shorts clips full of information!

☀️Time stamps☀️

Intro - 0:00

Catchy subject line - 1:37

Connection - 2:57

Do you include your prices or not -  7:28

Including resources IF it fits - 10:12

Call to action - 11:30

Curiosity marketing - 12:13

Things NOT to do - 13:02

Recap - 15:45

Hello, sunshines! Times are changing, and it does not matter what time of year it is, it's never too late to grow your photography business. We're going to unlock the secrets to expanding your photography business and turning it into a thriving career with these practical and proven strategies that I have used. DM me to let me know which tip inspired you the most. If you leave a review I will read it on the podcast!

Have a topic idea? Email me at goldbizpodcast@gmail.com

☀️Extras!☀️

Get my personal Income Tracker for FREE!  You can also grab my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of shorts clips full of information!

☀️Time stamps☀️

Intro - 0:00

Expand your strategies! - 1:38

Streamline your systems - 3:30

Expand your network and visibility - 5:35

Try new things - 7:53

Get on video - 11:43

Know your number - 12:28

Evaluate where you need growth - 14:52

Recap - 17:40

Hello, sunshines! I am so excited to have Ashtyn Brooke back on the podcast to talk all things pricing and how to create maybe custom proposals! You might actually be leaving a lot of money on the table by not serving your clients when it comes to pricing and how to approach pricing on your website so get ready to take ALL the notes! Follow Ashtyn on Instagram and then send us a DM to let us know your favorite tip for this episode!

If you DM me a screenshot of your review, I'll give you a shout-out and a thank you!

Have a topic idea? Email me at goldbizpodcast@gmail.com

☀️Extras!☀️

Check out Inquiry To Income for bonus add-ons and ALL the information on converting your inquiries and booking your highest-paying packages! Want to find your Booking Bottleneck? Check out my Bottleneck quiz!

Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! If you want even MORE content from me, visit me on YouTube to get life updates, photography tips, and a ton of shorts full of information!

☀️Time stamps☀️

Intro - 0:00

Hello, sunshines! I am so excited to bring you the first episode of 2023! We are starting this new year off with an amazing topic and guest. Nicola Dixon is a photographer, podcaster, educator, and honestly sooo much more. Today we talked about adding passive income to your photography business and using digital products. You’re going to hear about finding a product, where to start, how to market, and so much more!

Make sure you follow me and Nicola on Instagram and send us a DM about your favorite tip today! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Have a topic idea? Email me at goldbizpodcast@gmail.com

☀️Extras!☀️

Check out Inquiry To Income for bonus add-ons and ALL the information on converting your inquiries and booking your highest-paying packages! Want to find your Booking Bottleneck? Check out my Bottleneck quiz!

Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! If you want even MORE content from me, visit me on YouTube to get life updates, photography tips, and a ton of shorts full of information!

☀️Time stamps☀️

Intro - 0:00

Getting started in passive income - 2:28

Know it was time - 6:35

Where to start! - 13:36

Creating your digital product - 20:27

Marketing - 25:21

Emotional connection - 28:51

Where to find Nicola - 31:02

Wrap up - 31:34

Hello, sunshines! If this coming year is the year that you wanna grow your photography business fast and efficiently, that is what you will learn from today’s episode! I'm going to walk you through what you need to do to make that happen for yourself right now as you head into the new year. If you have a favorite tip, DM me on Instagram! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Have a topic idea? Email me at goldbizpodcast@gmail.com

☀️Extras!☀️

Check out Inquiry To Income for bonus add-ons and ALL the information on converting your inquiries and booking your highest-paying packages! Want to find your Booking Bottleneck? Check out my Bottleneck quiz!

Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! If you want even MORE content from me, visit me on YouTube to get life updates, photography tips, and much more!

☀️Time stamps☀️

Intro - 0:00

Figure out your brand - 2:07

Social media - 2:19

Grow your email list - 3:41

Create a lead magnet for your audience - 4:28

Invest in yourself and your education - 5:22

Wrap up - 6:15

Hello, sunshines! I am so excited to bring you my interview on Create & Launch hosted by Nicola Dixon! I share my full time journey, how I use digital products in my business, and having multiple revenue streams. If you have a favorite tip, DM me on Instagram! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Have a topic idea? Email me at goldbizpodcast@gmail.com

☀️Extras!☀️

Check out Inquiry To Income for bonus add-ons and ALL the information on converting your inquiries and booking your highest-paying packages! Want to find your Booking Bottleneck? Check out my Bottleneck quiz!

Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! If you want even MORE content from me, visit me on YouTube to get life updates, photography tips, and much more!

Hello, sunshines! I am giving you a peek into my business today and breaking down how I structure my day-to-day operations, my yearly goals, and how I stay motivated! If you have a favorite tip, DM me on Instagram! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Have a topic idea? Email me at goldbizpodcast@gmail.com

☀️Extras!☀️

Check out Inquiry To Income for bonus add-ons and ALL the information on converting your inquiries and booking your highest-paying packages! Want to find your Booking Bottleneck? Check out my Bottleneck quiz!

Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! If you want even MORE content from me, visit me on YouTube to get life updates, photography tips, and much more!

☀️Time stamps☀️

Intro - 0:00

It takes a village! - 3:55

Tip one: The Big 3 - 10:03

Tip two: Take advantage of time - 12:34

Tip three: What is moving you forward - 15:06

Tip four: Outsource timely tasks - 16:37

Structuring your year - 17:59

How to find motivation - 20:44

Aligning with your business - 22:11

Wrap up - 24:19

Hello, sunshines! I am SO excited to bring you this interview with Cayleigh Ely. She is a photographer who has embraced many different styles of photography. We talk about why you don’t need to niche down in your photography business, how to market yourself, and -my favorite- client experience! Check out her podcast clearly focused and her Instagram!

 DM me on Instagram to let me know your favorite part of this episode and what information resonated with you most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Have a topic idea? Email me at goldbizpodcast@gmail.com

☀️Extra resources☀️

Check out Inquiry To Income for bonus add-ons and ALL the information on converting your inquiries and booking your highest-paying packages! Want to find your Booking Bottleneck? Check out my Bottleneck quiz!

Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! If you want even MORE content from me, visit me on YouTube to get life updates, photography tips, and much more!

☀️Time Stamps☀️

Intro - 0:00

Cayleigh’s journey - 2:21

Finding the focus - 4:04

Thoughts on niching down - 5:34

Defining your ideal client - 8:51

Marketing yourself - 10:43

Client experience - 12:51

Lifetime clients - 14:18

Building a relationship - 18:46

Why you don’t need to niche - 21:03

Seasons of life - 24:28

Final advice - 25:47

Where you can find Cayleigh! - 27:35

Wrap up - 28:19

Hello, sunshines! Today's topic will be packed with information about your sales funnel. We cover conversion content, nurturing your clients, and so much more. Stick around until the end to hear my favorite tip. Don’t forget to DM me on Instagram to let me know your favorite part of this episode and what information resonated with you! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Have a topic idea? Email me at goldbizpodcast@gmail.com

☀️☀️☀️

• Check out Inquiry To Income for extra bonus add-ons and ALL the information on converting your inquiries and booking your highest-paying packages! Want to find your Booking Bottleneck? Check out my Bottleneck quiz!
• Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Visit me on YouTube for photography tips, life updates, and so much more!

☀️Time stamps☀️

Intro - 0:00

Clarity and awareness around your offer - 2:21

Creating desire - 4:46

Having conversion type content - 6:22

Call to action - 8:00

Nurturing - 10:40

Recap - 12:51

My challenge for you! - 13:31

Wrap up - 14:25

If you’ve ever wondered how to get on a planner’s preferred vendor list or why you’re not getting referrals from weddings you’ve already shot — this episode is for you. I’m joined by a luxury wedding planner who’s pulling back the curtain on what wedding planners really look for in a photographer, how to collaborate well, and what separates photographers who get repeat referrals from those who don’t.

We dive into how to build long-term relationships with planners, how to stand out in the high-end wedding market, and mistakes that keep talented photographers from ever getting a second chance.

Whether you're new to planner relationships or trying to elevate your brand in the luxury wedding space, this episode is packed with game-changing insights and tangible tips

What You'll Learn:

• What luxury wedding planners actually look for in photographers

• The biggest mistakes photographers make when working with planners

• How to create mutually beneficial vendor relationships

• Real examples of what makes a photographer unforgettable to a planner

• The right way to follow up and stay top-of-mind for future referrals

• How to stand out with gallery delivery, vendor tagging, and communication

Hello sunshines! Everyone says how photography is such a saturated market and it's hard to stand out because everyone and their brother are becoming photographers. I think that also doesn't take away from what success you could have for yourself, but how can you create that success and visibility around your business without feeling like you're just trying to keep up with others in your market? Today we are going to be talking about some ways that you can make more money by having custom offers.

DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Check out Inquiry To Income for extra bonus add-ons and ALL the information on how to convert your inquiries and book your highest-paying packages! Want to find your Booking Bottleneck? Check out my Bottleneck quiz!

Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!

Intro - 0:00

Create a unique offer - 1:50

Lean into your unique methods - 3:29

Option fatigue! - 6:25

Create Custom proposals - 9:53

Recap - 13:26

Hello sunshines! Can you believe that 2023 is almost here? Today's episode is PACKED with information on how you can get ahead of your marketing before we head into next year. We cover your email list (if you don’t have one, START ONE!), using video marketing, and a whooooole bunch more! DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Check out Inquiry To Income for extra bonus add-ons and ALL the information on how to convert your inquiries and book your highest-paying packages! Want the templates and questionnaires I use for my clients? I have a Black Friday deal!

Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottleneck quiz!

Intro - 0:00

Outline your business - 1:25

Start that email list! - 3:37

Have a social media plan - 5:24

Focus on referrals - 9:16

Start using video! - 10:35

Gather testimonials! - 12:22

Recap - 14:05

Wrap up - 14:41

Hello sunshines! Can you believe that 2023 is almost here? Todays episode is PACKED with information on how you can get ahead of your marketing before we head into next year. We cover your email list (if you don’t have one, START ONE!), using video marketing, and a whooooole bunch more! DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Check out Inquiry To Income for extra bonus add-ons and ALL the information on how to convert your inquiries and book your highest-paying packages! Want the templates and questionnaires I use for my clients? I have a Black Friday deal!

Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottleneck quiz!

Intro - 0:00

Outline your business - 1:25

Start that email list! - 3:37

Have a social media plan - 5:24

Focus on referrals - 9:16

Start using video! - 10:35

Gather testimonials! - 12:22

Recap - 14:05

Wrap up - 14:41

Hello sunshines! I’ve got a shorty but a goodie for you today. I have been getting asked a lot about knowing when you should send custom proposals or a standard one. We get straight to the point and cover all things budgets, connecting with your clients, and how to know which proposal is right for them!

Check out Inquiry To Income for extra bonus add ons and ALL the information on how to convert your inquiries and book your highest paying packages! Use code "GBP15" for an exclusive discount!

Want the templates and questionnaires I use for my clients? I’m having a Black Friday deal!

DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottleneck quiz!

Time stamps: 

Intro - 0:00

Analyze Your Contact Form - 1:26

Working with budgets - 2:23

Belief shifting - 3:13

Connection points - 3:42

Customized proposals - 4:20

Inquiry to Income - 5:21

How to Send Pricing - 6:15

There are natural times when you end up not booking with every potential client that lands in your inbox. But what about the times that you feel SO aligned with them and realllly wanted to book them but it didn't happen and they choose to go in another direction.. leaving you to question "what the heck went wrong"? Well in today's episode, we will chat about 3 Booking Mistakes I see photographers making! Don’t forget to JOIN Inquiry To Income, my FREE webinar! Spots are limited! 

DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottleneck quiz!

Honeybook
Batch.ai
Client experience course
1:1 workflow coaching

Time Stamps: 

Intro - 0:00

Using The Wrong Marketing Strategies - 1:26

Your Contact Form! - 5:09

Customization - 11:36

Leads - 13:54

Wrap up - 15:44

Inquiry to Income - 16:15

Why is it that two people can implement the same strategies, be in the same niche, doing the same things but get wildly different results? It's because of the invisible drivers of success at play! In this episode, I am going to share four ways this usually shows up in our business. JOIN Inquiry To Income, my FREE webinar! Spots are limited! 

DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottle neck quiz!

Honeybook
Batch.ai
Client experience course
1:1 workflow coaching

Time stamps:

Intro - 0:00

Brand and Brand Voice - 2:21

Messaging - 3:34

Your Unique Approach - 7:46

Your Online Presence - 9:26

Wrap up - 12:12

Engagement and proposal season is quickly upon us, are ya ready for it?! Sometimes right after busy season, we forget that we have a huge booking potential season right around the corner. By the time it rolls around, we are too burnt out to prep for it! In this episode, I'm going to cover some things you should be doing to prepare your business for it.

DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

JOIN Inquiry To Income, my FREE webinar! Spots are limited! 

Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottle neck quiz!

Honeybook
Batch.ai
Client experience course
1:1 workflow coaching

Today I will tell you how I made $4k launching my mini sessions and how you can too! I tell you the things I did to make this a reality and give you a few I haven’t tried yet. We dive right in with communication strategy, go into pricing, and cover some marketing too. Let me know what tip helped you the most by DMing me on  Instagram! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottle neck quiz!

Honeybook
Batch.ai
Client experience course
1:1 workflow coaching

Intro - 0:00

Have a template - 1:27

How to price - 2:51

Rescheduling and refunds - 6:01

Passion to Profit - 7:39

Marketing strategy - 8:38

Create an email list for mini-session interest - 10:18

Date options - 12:41

Be prepared for upsell offers - 15:50

Past clients are the best! - 18:31

Create Facebook event - 19:13

Don’t get too complicated! - 20:07

Hello sunshines! Even if you think you're doing all the right things but you're realizing the inquiries still aren't coming in... I'm going to challenge you to re-analyze a few things! If the inquiries are not coming in, I don't want you to get discouraged. This is an exciting thing and I'll tell you why… because it means there is room for improvement!!! I'm excited to share 10 things you can check in your business to help get those inquires!

DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottle neck quiz so you can re-adjust your strategies to book those dream weddings!

Honeybook
Batch.ai
Client experience course
1:1 workflow coaching

Time stamps:
Intro - 0:00
Tip One: Laying The Foundation - 1:52
Tip Two: Look At Your Process - 2:58
Tip Three: What Lead Generation Do You Rely On? - 5:03
Tip Four: Pricing On Your Website - 6:06
Tip Five: Look At Your Portfolio - 7:31
Tip Six: Your Contact Form - 8:49
Tip Seven: Your Funnels And Call To Actions - 12:15
Tip Eight: Your Marketing Channels - 13:48
Tip Nine: Are You Being Desireable - 15:55
Tip Ten: Raise Your Authority - 17:11
Wrap up - 19:13

If you're a photographer listening to this episode and already feeling overwhelmed with the idea of "video marketing", this episode is going to be a breath of fresh air for you because it does not need to be overcomplicated and in fact should be simplified down!

Today's guest is Rebecca Saunders who is a ray of sunshine helping business owners approach their video marketing with ease. In today's episode, we talk about ways you as a photographer can start using video and some content ideas that are so simple yet can be so effective. Be sure to check out Rebecca's Instagram and let her know what you loved about the episode!

DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottle neck quiz!

Honeybook
Batch.ai
Client experience course
1:1 workflow coaching

Time stamps:
Intro - 0:00
Meet Rebecca! - 2:00
Using video marketing that resonates with people - 3:55
Recycling content - 7:02
Incorporating video - 8:31
Should you use your professional camera for video? - 11:36
Can you use your camera for video? - 17:07
Connecting with ideal clients through video - 20:40
Taking away the fear - 22:38
Showing the basics - 24:23
Where to edit - 25:39
Don't compare your video one with someone's 10,000th - 27:38
You already have content! - 31:29
Final piece of advice - 33:01
Where you can find Rebecca - 33:47
Wrap up - 34:26

Have you ever worried a client might go rogue on social media and try to damage your reputation? Whether it’s a one-star review or a full-blown callout post, it’s one of the biggest fears for modern photographers and creatives.

In this episode of Paige’s Corner, our go-to legal expert The Legal Paige dives into the real risks of public defamation in the photography industry — and exactly how you can legally protect yourself with the right contract clauses in place.

We cover:

• What you can (and can’t) legally do if a client trashes your business online

• How to write a social media clause into your contract

• What to say when a client threatens to leave a negative review

• How to proactively prevent drama before it starts

• The importance of reputation management in 2025

Whether you're a wedding photographer, videographer, or service-based business owner — this episode will give you peace of mind and the protection you need in today’s online world.

📃 $10 off all Legal contracts and clauses with The Legal Paige -⁠⁠https://thelegalpaige.com/?aff=447⁠⁠CODE: RACHELTLP10

🧡APPLY for Rachel's Photography Business Coaching! -⁠⁠https://racheltraxler.com/passiontoprofit⁠⁠

📸 2 months FREE of PASS+ for your online digital gallery and⁠⁠passive income - https://racheltraxler.passgallery.com/referral⁠⁠

👉⁠⁠Get 5-10 inquiries a weekhttps://racheltraxler.com/lead-generation-freebie⁠⁠

🎉 Cull + edit our photos in @AFTERSHOOT get 20% off the new upgraded version here -⁠⁠https://aftershoot.com/edits/?ref=racheltraxler⁠⁠

🧡 PASS+ Platinum program - code: RACHELTRAXLER⁠⁠https://success.passgallery.com/platinum-referral⁠⁠

⭐️ Keyword Automation for Lead Generation with Manychats -⁠⁠https://manychat.partnerlinks.io/5yy0xp72qjxe

⁠⁠👏 1 MONTH FREE of Reel Templates -⁠⁠https://socoialtemplates.peachs.co/a/rachel-traxler⁠⁠

🎁 Use Narrative to cull, edit, and create your Blogs for good SEO in wordpress -⁠⁠https://narrative.so/?fp_ref=racheltraxler

⁠⁠Rachel Traxler IG - https://www.instagram.com/racheltraxler

I feel like photographers are always looking for a way to either get more clients to make more income, but in todays episode, we're talking about how you can make more income WITHOUT having to find and attract new clients. And that is by serving and elevating the experience you already have with them through offering Boudoir Photography! We have Molly Grunewald who is a Michigan Wedding + Boudoir Photographer. Join the waitlist for The Boudoir Bible: A Boudoir Photography Course and then check out her Instagram!

DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottle neck quiz!

Honeybook
Batch.ai
Client experience course
1:1 workflow coaching

Time stamps:
Intro - 0:00
Meet Molly - 2:25
Molly's start in boudoir - 3:18
Packages - 7:45
Adding boudoir packages - 10:00
Focusing on clients you have - 12:36
Pricing packages - 14:37
Should you provide hair and make up? - 19:23
Advertising your service - 22:38
Seperate boudoir account - 27:32
Session tips for beginners - 29:16
Extra advice - 33:24
Where you can find Molly - 38:19
Wrap up - 39:03

Hello Sunshines! Charging premium pricing does not happen overnight, and it also doesn't happen by just throwing out the option and crossing your fingers that somebody books it. A lot of hard work and intentionality goes into crafting this offer, and in this episode, I'm going to share with you some things that you should be doing if you also desire to get to this place one day.

I am SO excited to add TWO new coaches to my program Passion To Profit! I am looking for 1 - 3 photographers interested in booking their highest-paying wedding to date! DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Love FREE trainings? Check out my training on how to attract a flood of hot inquiries that come running to you willing to pay premium pricing. You can get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. Love quizzes? Check out my Bottle neck quiz!

Time stamps:
Intro - 0:00
Tip one: Your Aligned Client - 2:28
Tip two: Luxury Experience and Marketing - 5:08
Tip three: Branding and Copy - 8:36
Ideal Client Verbiage - 11:38
Tip four: Portfolio - 14:21
Getting too comfortable - 17:49
Tip five: Creating A Luxury Package When YOU Are Ready - 18:41
Recap - 24:47
Wrap up - 25:34

Hello sunshines! So, something really amazing and exciting happened to me this year. After my 10 years of booking and photographing weddings, I started offering and I booked my first five figure wedding package, and then something crazy happened. Two weeks later after that, I ended up booking another five figure wedding. This is a huge milestone for me and my business personally. So in today's episode, I'm going to break down my signature method that I created, which got me to this point to be able to do this!  This is also going to be a two parter so get excited!!

DM me on Instagram to let me know your favorite part of this episode and what tip helped the most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Love quizzes? Check out my Bottle neck quiz!

Honeybook
Batch.ai

Time stamps:
Intro - 0:00
The truth about premium clients - 2:41
What is a premium client - 5:37
Part one of the Premium Client Pyramid - 6:42
Part two of the Premium Client Pyramid - 9:07
Part three of the Premium Client Pyramid - 13:15
Recap - 17:16
Wrap up - 18:45

Hello sunshines! Okay, so I've heard a lot of this same problem going around in the industry right now, and it is that you are struggling to get inquiries. Maybe you are in a lull or feel like your inquiries aren’t aligned. Whatever it is, I see a trend and you are not alone if it's happening to you! Today I'm going to go over three reasons why you are not getting inquiries so that hopefully you can take what I have to say and see where it fits. Don’t forget to check out my new FREE quiz to see where the booking bottleneck is in your inquiry process.  We are breaking down:

1. Making sure you are communicating clearly what you do, who you serve, and how you serve them
2. Putting together a solid marketing funnel
3. If you should be putting all your marketing efforts into social media

Episode mentioned - Episode 63 - “I Took A Social Media Break”

Want to find your booking bottleneck and help your inquiry process? Take my new FREE quiz!

DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!

Time stamps:
Intro - 0:00
Communicating clearly what you do, who you serve, and how you serve them - 2:12
Setting yourself apart - 3:34
Do you have a solid marketing funnel? - 6:27
Marketing material - 8:49
Putting all your marketing efforts into social media - 10:11
Building the backend of your business - 13:08
Find out your booking bottleneck - 15:26
Recap and wrap up - 16:21

Today we are talking all about productivity and working towards massive goals because - let's be real - as entrepreneurs or as parents or as someone who's working full time and also having this as a side hustle, we have a lot of things to do and we do have goals for ourselves. So how can we be productive as we are moving towards that goal?

Well, today I have with me guest Joy Michelle, and she is a wedding photographer, a YouTuber, a business coach. We're talking about how to not feel burnt out when it comes to goals, how to actually break your goals down, how to make time for your goals (especially if you are busy with doing a million other things), AND how to do all of this while honoring your boundaries. Make sure you check out her FREE Power Hour Template and Instagram!

DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!

Time stamps:
Intro - 0:00
Meet Joy! - 2:13
Productivity tips - 4:16
Rest - 5:41
Staying focused - 7:51
Grow your business based off your goals - 9:53
Self-awareness - 13:26
Creating self discipline - 16:37
Brain dump - 22:44
Taking action - 25:54
Perfectionist - 34:50
Advice - 36:45
Where to find Joy - 38:04
Wrap up - 38:29

Hello sunshines! I have been getting questions about how to start a podcast and I am SO excited to bring you this interview with Jenny Suneson! Jenny runs a podcasting agency and is here to give us a look inside the industry. We cover topics like finding content ideas, monetizing, and marketing. Check out Jenny’s website and Instagram for more information - and be sure to DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!

Time stamps:
Intro - 0:00
Meet Jenny! - 2:18
Early stages - 5:01
Structuring your podcast - 9:13
Marketing your podcast - 12:28
Hitting a creative wall - 15:49
Get your audience involved - 23:30
Video podcasting - 26:04
Consistency plan - 28:54
Monetization - 34:03
One piece of advice - 40:49
Where to find Jenny - 43:52
Wrap up - 44:27

Today we are doing something a little different! I am sharing with you - MY interview on Passion With Purpose with the incredible Nathan Chanski! We talk about one of my favorite topics - client experience. Don't forget to DM me and Nathan to let us know what your favorite part of the episode was!

If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!

I am BEYOND excited to bring you a special episode today - my FREE masterclass! Today you are going to learn alllll about how to attract a flood of hot inquries willing to pay premium prices. If you are more of a visual learner, you can check out the training on my website! You can also APPLY for business coaching with me! DM me "ELEVATE" on Instagram and I will answer any questions you have about the training.

Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!

If you have been ready to take your photography from passion to full time business, you are going to LOVE this episode! Dawn Charles has been in the photography world for 10 years and is now an educator ready to help you level up your business. We chat about early mistakes, lessons learned, and what YOU can do to set yourself up for success! Make sure you listen to Dawn on her podcast Take It From Us and check out her website for a WEALTH of knowledge!

DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!

Time stamps:
Intro - 0:00
Meet Dawn! - 2:35

Chances are, if you're a photographer, you might have issues with writing your own copy. Not only just coming up with copy, but having really compelling copy as well. And today's guest, I have admired for a very, very long time, and I'm so honored to have her as a guest on the podcast today. Her name is Ashlyn Carter and she is an incredible copywriter. We're going to be talking about how to create your brand voice that converts into sales, how to have copywriting that gears towards your dream clients, how to create conversion copywriting for your marketing strategy and content, and SO MUCH MORE!

DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you! Make sure you take the FREE and fun quiz on Ashlyn's website!

Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!

Time stamps:
Introduction - 0:00
Ashlyn Introduction - 2:00
Finding and writing in your brand voice - 3:56
Copy banking - 8:24
Marketing that attracts dream clients - 9:42
Difference in copywriting styles - 13:14
The DO's to stand out - 16:45
Leaning into your story - 21:00
Start with what you have - 24:18
Coming up with your own 'isms' - 26:28
Wrap up - 30:39

Photographers — it's time to get back to the heart of why we started.
In today’s episode, I’m sharing my honest thoughts on the negativity circulating in the wedding photography industry and why it’s time to shift our focus back to serving people with our gifts.

You’ll hear inspiring stories from other photographers about their favorite parts of being behind the camera — and I’ll remind you what truly matters in a world full of noise and comparison.

Whether you’re feeling burned out, stuck, or just need a reminder of why you love photography, this episode will bring a fresh, positive perspective you didn’t even know you needed. 🌟

Tune in to hear:

• The real reason you became a photographer (and why it still matters)

• What photographers love most about their careers

• How to stay grounded and positive in a noisy, comparison-driven industry

• A heartfelt reminder to serve your clients with joy and purpose

If you’re ready to fall back in love with your photography business, this one’s for you

🧡APPLY for Rachel's Photography Business Coaching! -⁠⁠https://racheltraxler.com/passiontoprofit⁠⁠📸 2 months FREE of PASS+ for your online digital gallery and⁠⁠passive income - https://racheltraxler.passgallery.com/referral⁠⁠👉⁠⁠Get 5-10 inquiries a weekhttps://racheltraxler.com/lead-generation-freebie⁠⁠🎉 Cull + edit our photos in @AFTERSHOOTget 20% off the new upgraded version here -⁠⁠https://aftershoot.com/edits/?ref=racheltraxler⁠⁠🧡 PASS+ Platinum program - code: RACHELTRAXLER⁠⁠https://success.passgallery.com/platinum-referral⁠⁠📃 $10 off all Legal contracts and clauses with The Legal Paige -⁠⁠https://thelegalpaige.com/?aff=447⁠⁠CODE: RACHELTLP10⭐️ Keyword Automation for Lead Generation with Manychats -⁠⁠https://manychat.partnerlinks.io/5yy0xp72qjxe⁠⁠👏 1 MONTH FREE of Reel Templates -⁠⁠https://socoialtemplates.peachs.co/a/rachel-traxler⁠⁠🎁 Use Narrative to cull, edit, and create your Blogs for good SEO in wordpress -⁠⁠https://narrative.so/?fp_ref=racheltraxler⁠⁠Rachel Traxler IG - https://www.instagram.com/racheltraxler

I am a multi passionate, creative, and I'm assuming you are because you are a creative entrepreneur. You're probably running your own business and you probably have other passions. If you have ever been told that you need to niche down, this episode is for you. I have D'Ana Joi - business coach, basically for multi-passionate creative entrepreneurs and basically crushing the lie of getting you out of thinking you have to niche down and you have to be in one market and knowing that you can execute all of your passions under one umbrella and you can do it successfully. Make sure you listen to her podcast Multi-Passionate Mastery and check out her FREE training!

Time stamps:
Intro - 0:00
Joi's introduction - 2:31
Are the riches in the niches? - 4:50
Common denominator in your passions - 10:34
Finding your own passions - 16:16
Froyo analogy - 17:27
Prioritizing as a multi-passionate - 21:34
Taking a step back and taking a break - 32:15
Piece of advice - 38:45
Where to find Joi - 41:03
Wrap up - 42:37

DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!

As a business owner, I know that we all are so concerned about marketing, what marketing looks like, and how to execute it. Today I have an amazing guest on her name is Katrina Aronson and she is a marketing genius. She has a mission to help women entrepreneurs make more money while doing what they love. Make sure you grab a notebook for this one! You can sign up for her FREE Lazy [& Brilliant] Organic Marketing Guide and Instagram for more amazing advice.

Time stamps: 
Intro - 0:00
Katrina intro - 2:46
Marketing your service based industry - 4:56
Social media and imposter syndrome - 8:14
Getting inspiration - 12:00
Marketing on social media without feeling drained - 15:36
Trial and error - 23:51
Do you have to show your face? - 25:10
Fearing judgement - 33:49
Other marketing strategies - 37:17
Client experience - 40:54
One piece of advice - 46:48
Where to find Katrina - 48:33
Wrap up - 49:23

DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!

So I unintentionally took a short social media break because of a couple reasons. I was uninspired, unmotivated and I was exhausted. We're human beings. There's going to be seasons ebbs and flows of feeling motivated, unmotivated, and uninspired, and knowing that that's okay. But also knowing that there's ways around it, there's ways that you can be successful when those are happening, that you have things on the back end running for you, or that you're just giving yourself grace.

Get on the Inquiry to Income waitlist!

Time Stamps:
Intro - 0:00
Reason one - :10
Second reason - :58
What happened - 2:13
Social media - 3:15
Improving systems - 4:30
Continuing leads and inquires - 5:17
Tip one: Evergreen content - 5:53
Tip two: Venue referrals - 8:59
Tip three: Sales funnel - 11:33
Client experience - 13:04
Prep for your social media break - 14:31
Accept help - 15:49
Take your break! - 16:42
Limits and boundaries - 17:45
Wrap up - 19:24

DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you!

Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here!