Technically Creative by KoobrikLabs is about the people translating between imagination and systems — the operators, creatives, and technologists turning ideas into industry.
This is a technology podcast for people who don’t think they’re technical — but increasingly need to understand the systems shaping creative work.
You can learn more about Koobrik Labs at KoobrikLabs - KoobrikLabs
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You Can't Automate Taste: Editing, AI, and Creative Survival
Saison 1 · Épisode 9
mardi 13 mai 2025 • Durée 01:11:08
In this episode, Orlando Wood sits down with Jane Dilworth – co-founder of the award-winning post-production company Work Editorial – for a wide-ranging, honest conversation on longevity, leadership, and the invisible art of editing.
From navigating the shift to remote collaboration during lockdown to building a post house grounded in trust and shared ownership, Jane shares what it really takes to run a world-class editorial company for over 20 years. They explore the subtle dance between director and agency, the editor’s role as storyteller and diplomat, and why real creative magic happens when ego steps aside.
This episode is a deep dive into the evolution of the post industry – from DigiBeta machines and film negs to the rise of Evercast and AI-assisted workflows – and what’s been lost (time, trust, long lunches) and what still matters most (taste, care, and craft).
Orlando and Jane cover:
Why the best editors are invisible storytellers and emotional translators
How Work Editorial built a global company without losing its soul
What the UK and US post cultures get wrong – and right – about collaboration
Why generosity and culture-building are the real secrets to longevity
How the economics of post are shifting, and why good work still leads the way
Whether you're a creative leader, editor, or just someone fascinated by the craft behind great storytelling, this is a masterclass in what it takes to build something that lasts.
🔗 Learn more about Work Editorial:https://www.workeditorial.tv/
🔗 Connect with Jane: https://www.linkedin.com/in/jane-dilworth-9713791/
🔗 Visit KoobrikLabs: https://koobriklabs.com
🔗 Connect with Orlando: https://www.linkedin.com/in/orlando-wood/
When Production is Paramount: How Superbloom Rebuilt the Creative Pipeline
Saison 1 · Épisode 8
mardi 6 mai 2025 • Durée 46:07
In this episode, Orlando speaks with Tom Dunlap, Co-Founder and Chief Content Officer of Superbloom House — a creative collective, agency, and production company built for a new era of content creation.
With a background that spans Wieden+Kennedy, RSA Films, and 72andSunny, Tom shares how Superbloom emerged during the pandemic with a simple but powerful goal: to bring the best parts of entertainment and advertising into one cohesive, culture-first ecosystem. They discuss the power of putting producers at the center, why Superbloom doesn’t separate art from commerce, and how to build fast, secure, scalable production without sacrificing creative integrity.
The conversation explores Superbloom’s unique structure, how they tap unexpected creative voices, and why speed isn’t just a tech feature — it’s a creative advantage. Tom also reflects on a formative career lesson about missing an opportunity he didn’t realize he was in the running for — and how that changed the way he works forever.
Whether you’re in branded content, entertainment, or agency work, this is an episode about rethinking the pipeline from the inside out — and building a model that actually works for the people making the work.
Orlando and Tom explore:
🔹 Why Superbloom blends agency, collective, and production under one roof
🔹 How to structure for speed, security, and collaboration
🔹 The creative producer’s evolving role in branded entertainment
🔹 Why producers should be at the strategy table
🔹 The moment Tom learned the value of never underestimating your shot
Useful Links:
🔎 Find out more about Superbloom: https://superbloomhouse.com/
🔎 Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-dunlap-76a2696/
🔎 Visit KoobrikLabs: https://koobriklabs.com/
🔎 Connect with Orlando Wood: https://www.linkedin.com/in/orlando-wood/
Hacking The Heart: Creative Technologist on Emotional Digital Intelligence, Omar Karim
Saison 1 · Épisode 7
mardi 29 avril 2025 • Durée 53:16
In this week’s episode, Orlando sits down with AI Creative Technologist (Ex Meta, Ex R/GA, Ex Anomaly) and artist Omar Karim to explore the messy, playful, and sometimes deeply personal intersection of human emotion and machine intelligence.
Omar, whose unconventional career has taken him from groundbreaking ad agencies to leading creative tech at Meta, discusses the art of experimentation – why it’s the secret sauce in a world of generative AI, and how he’s turned tools meant for productivity into vessels for performance art and emotional exploration. The conversation delves into Omar’s viral “Mum AI” project – a digital companion built not just to automate, but to nurture and heal – and what it taught him about the limits and potential of emotional AI.
Orlando and Omar unpack the punk, pirate attitude behind creative repurposing of technology, the value of lateral thinking, and why failure is a necessary ingredient for innovation. The episode moves fluidly from the philosophical (what kind of questions are worth asking AI?) to the practical (the wild world of 3D printing, emotional feedback loops, and museum “heists” made possible by generative models).
Expect candid insights on what makes creativity truly human, how digital tools can be bent into unexpected shapes, and why the most interesting uses of AI are often the least expected.
Orlando & Omar cover:
How Omar’s playful approach to experimentation unlocks new possibilities for tech, art, and emotion
The story behind Mum AI - building a digital companion that offered real support and sparked global conversations
Why failure, creative risk, and lateral thinking are essential in an era of generative tools
The ethics and artistry behind Omar’s digital “museum heist” and 3D-printed artifacts
Why emotional intelligence, intuition, and a punk attitude matter more than ever in creative technology
Useful Links
Omar Karim’s website: https://omarkarim.party/
Follow Omar on Instagram: Omar Karim (@arthur_chance) • Instagram photos and videos
KoobrikLabs website: KoobrikLabs - KoobrikLabs
Connect with Orlando on LinkedIn: https://www.linkedin.com/in/orlando-wood/
Making Noise: Creative Production for the Age of Everywhere with Dav Karbassioun, Magna Studios
Saison 1 · Épisode 6
mardi 22 avril 2025 • Durée 44:14
In this episode, Orlando speaks with Dav Karbassioun, CEO and Co-Founder of Magna Studios, about the shifting tides in production and what it takes to build a creative company that thrives across disciplines – without losing the humanity that creates it.
With a background spanning global advertising agencies and leading production companies, Dav shares how Magna is reimagining the role of the producer in a world where commercials, features, music videos, and branded content all blur together. He reflects on his journey from BBH to Pulse Films, and now Magna, where the mission is simple: let the work be your noise.
The conversation explores the economics of creativity – from helping Oscar-nominated directors like Brady Corbet and James Marsh make ends meet through commercial work, to Magna’s breakthrough Oasis documentary. Dav and Orlando delve into why emotional investment and care are the foundation of great production, how AI is reshaping post-production and voice work, and what it means to protect artistic integrity in a world obsessed with content.
They discuss the hidden value of advertising as a training ground for innovation, the danger of turning production into a commoditised service, and why fostering culture and community – inside a company and across industries – matters more than ever.
Whether you’re in film, advertising, or creative production, this is a conversation about staying human in the age of algorithms and building a system that lets artistry flourish.
Orlando and Dav explore:
How Magna helps directors move between film, commercials, and content without losing their voice
Why betting on multidisciplinary creativity is the only way to stay relevant
The surprising role commercials play in keeping indie film afloat
What AI really means for post-production, performance, and the creative process
Why culture, care, and community still matter more than ever in production
Useful Links
Find out more about Magna Studios: https://magnastudios.com/
Connect with Dav on LinkedIn: https://www.linkedin.com/in/dav-karbassioun-2701766a/
Follow Dav on Instagram: https://www.instagram.com/davud_k/
Follow Magna on Instagram: https://www.instagram.com/magna.studios/
Visit KoobrikLabs: https://koobriklabs.com/
Connect with Orlando Wood: https://www.linkedin.com/in/orlando-wood/
Oppenheimer Casting Director: The New Rules of Casting
Saison 1 · Épisode 5
mardi 15 avril 2025 • Durée 53:52
In this episode of the KoobrikLabs Podcast, Orlando Wood sits down with casting legends John Papsidera and Kim Winther, the team behind Oppenheimer, Tenet, Yellowstone, and the upcoming Superman, to unpack how casting is evolving in a world of data, algorithms, and digital disruption.
John and Kim share how their work balances artistic instinct with industry demands, championing vulnerable, human performances while navigating the growing influence of AI, self-tapes, and international box office data. They discuss the shift from in-person auditions to global casting via video, the tension between creative freedom and financing pressures, and why empathy, presence, and emotional connection still matter most.
From the politics of casting credit to the realities of social media metrics, this conversation explores what technology can’t replicate – and why the soul of a performance will always defy spreadsheets.
Whether you’re in film, media, or tech, this episode offers a timely reflection on the human edge in a changing creative economy.
Orlando, John and Kim discuss:
How data, box office analytics, and global financing are influencing casting strategy
The rise of self-tapes and how tech is opening doors to more diverse, international talent
Why emotional intelligence and human connection remain irreplaceable in creative workflows
The evolving balance between artistic instinct and commercially driven decision-making
How casting professionals are adapting to disruption with empathy, creativity, and resilience
Useful Links
Find out more about John on IMDb: John Papsidera - IMDb
Find out more about Kim on IMDb: Kim Winther - IMDb
Visit KoobrikLabs: https://koobriklabs.com/
Connect with Orlando on LinkedIn: https://www.linkedin.com/in/orlando-wood/
Technicolor's Legacy: A Post-Production Veteran’s Take on the Future of VFX
Saison 1 · Épisode 4
mardi 8 avril 2025 • Durée 01:06:08
In this episode of the KoobrikLabs podcast, Orlando Wood sits down with Lee Pavey, founder of Electric Theatre Collective and Vice President at The Hogan, to talk about the economics, emotion, and enduring craft behind post-production – and why it might be the creative industry’s canary in the coal mine.
Lee reflects on his journey from sketching during lunch breaks at M&S to becoming a key figure at legendary post houses like The Mill and co-founding one of the most culturally influential VFX studios in London. With characteristic warmth and insight, he discusses what made places like The Mill special – not just the work, but the people – and why that kind of culture is so hard to scale.
The conversation unpacks the collapse of Technicolor, and what it signals about a broader shift in the creative economy. Lee’s perspective is honest but never doomsday – shedding light on how studios, agencies, and vendors are navigating tighter budgets, talent pressures, and structural change.
They also explore the role of AI in visual effects – both its promise as a tool and the unintended impact it may have on early-career artists. Lee doesn’t just see technology as disruption – he sees it as a mirror of values, and asks what kind of creative future we want to build together.
Whether you’re a producer, founder, or creative leader, this episode offers a candid and timely look at what it really takes to build something resilient in an industry that never stops evolving.
Orlando and Lee explore:
The soul of post-production – why culture, craft, and community matter more than ever
Inside Technicolor’s collapse – what it says about creative industries and consolidation
Rethinking studio growth – hard-won lessons from launching and closing an LA office
AI’s real impact – how automation is disrupting the entry path for future talent
Creative leadership – navigating burnout, pressure, and staying inspired in tough times
Useful Links:
Connect with Lee on LinkedIn: https://www.linkedin.com/in/lee-pavey-5b755524/
Follow The Hogan on Instagram: https://www.thehogan.co/
Follow The Hogan on LinkedIn: https://www.linkedin.com/company/the-hogan/?originalSubdomain=uk
Visit KoobrikLabs: https://koobriklabs.com/
Connect with Orlando on LinkedIn: https://www.linkedin.com/in/orlando-wood/
The Future of Filmmaking: AI, Human Emotion, and Visual Storytelling with Eran Creevy
Saison 1 · Épisode 3
mardi 1 avril 2025 • Durée 53:03
The Future of Filmmaking: AI, Human Emotion, and Visual Storytelling
In this episode of the KoobrikLabs Podcast, Orlando speaks with filmmaker and writer-director Eran Creevy about the creative chaos, craft, and collaboration behind modern filmmaking – from music videos and commercials to major feature films and Netflix hits like The Gentleman.
Eran shares how growing up in a working-class household, absorbing ‘90s action movies, and starting out as a runner shaped his storytelling instincts and visual style. The conversation explores the evolution of his career, lessons from high-pressure directing environments, and the collaborative dynamics of working with actors like James McAvoy and Ray Winstone.
They dive into the role of AI in film and TV production – from co-writing and concept generation to its impact on VFX and budget decisions. Eran reflects on the nuances AI still can’t replicate, including performance direction, emotional resonance, and improvisation on set.
The episode also touches on the difference between UK and US writing rooms, the pressures of balancing creativity and scheduling, and why professional failure can be a turning point in defining your voice and values as a director.
Orlando and Eran uncover:
Why AI can't replace human storytelling – the limits of nuance, taste, and emotional truth
Directing under pressure – balancing performances, rewrites, and real-world chaos on set
From music videos to Netflix – how early visual instincts shaped big-screen storytelling
Lessons from failure – how Collide reshaped Eran’s creative compass
UK vs US writers’ rooms – contrasting approaches to collaboration and script development
Chapter markers
[00:00] Getting nervous: Eran’s thoughts on AI, Affleck’s comments, and Schrader’s experiments
[02:59] From runner to Ridley Scott: Eran’s path from music videos to feature films
[06:50] The AI conversation: VFX, cost, and why taste still matters
[10:39] Writing nuance: Why co-writing is still a human task, even with AI tools
[14:36] Directing actors: Set stories from Ray Winstone to Riz Ahmed
[21:34] Writer-director challenges: From Shifty to Collide to The Gentleman
[26:30] Writers’ rooms: UK vs US approaches and what Eran learned in LA
[33:27] Visuals and influence: Music video instincts and stealing shots from KFC
[39:34] Shooting London like Hong Kong: How Welcome to the Punch shifted the visual tone
[44:43] Failing big: How Collide changed Eran’s mindset and sharpened his instincts
Useful Links
KoobrikLabs website: KoobrikLabs - KoobrikLabs
KoobrikLabs YouTube: KoobrikLabs - YouTube
AI, Creativity, and Production at Scale, Kate Morrison, Global Head of Production at Google
Saison 1 · Épisode 2
mardi 25 mars 2025 • Durée 41:05
In this episode of the KoobrikLabs podcast, Orlando Wood speaks with Kate Morrison, Global Head of Production for Products and Services at Google, about the evolving role of AI in creative workflows, production, and marketing strategy.
Kate shares her journey from political science at Georgetown to leading global production at Google, reflecting on the unique path that took her through Amsterdam’s advertising world to some of the biggest creative operations in the industry. She provides insights into how AI is shaping content production, from automation in workflows to personalized marketing at scale.
Beyond AI, the conversation explores the balance between creativity and operations, the power of mentorship in career growth, and the challenges of leadership in fast-moving, high-stakes environments. Kate also shares lessons from her biggest career mistakes, how AI is changing consumer behavior, and why human potential remains at the heart of great storytelling.
Whether you’re in media, tech, or creative production, this episode offers a fascinating look into the future of AI-driven content creation and the evolving landscape of marketing at one of the world’s biggest companies.
Orlando and Kate explore:
Navigating career transitions – from law and business affairs to global production leadership
AI’s role in marketing and content creation – automation, localization, and personalized consumer experiences
Challenges in brand storytelling – balancing creative vision with short-form content and evolving digital platforms
Lessons from failure – the importance of asking questions, making data-driven decisions, and adapting to industry shifts
The human factor in AI – why technology should enhance human potential rather than replace creativity
Subscribe for more conversations with leaders in tech, creativity, and AI innovation.
Connect with Kate on LinkedIn: Kate Morrison | LinkedIn
Visit KoobrikLabs website: KoobrikLabs - KoobrikLabs
Chapter markers
[00:00] Introduction – Kate’s background in law, business affairs, and transition to production
[02:12] From legal to creative – Navigating a career shift into global content production
[05:48] AI in storytelling – Personalised content, localisation, and automation in marketing
[09:25] The creative challenge – Balancing storytelling with short-form and platform demands
[14:10] Lessons from failure – Data-driven decision making and learning through missteps
[19:03] Human creativity vs AI – Why technology should support, not replace, the creative process
[22:47] Cultural nuance in global content – How to tailor storytelling for international audiences
[27:15] Agency life vs in-house – Perspectives on collaboration, ownership, and structure
[31:00] Mentorship and leadership – Building teams and supporting diverse creative talent
[35:22] Closing reflections – Evolving roles, industry change, and staying creatively inspired
Street Art, Auctions & NFTs: How Tech Is Transforming the Art World, Ralph Taylor, Head of Contemporary Art at Bonhams
Saison 1 · Épisode 1
mardi 25 mars 2025 • Durée 58:24
In this episode of the KoobrikLabs podcast, Orlando Wood speaks with Ralph Taylor, Global Head of 20th and 21st Century Art at Bonhams, about the intersection of street art, technology, and the global art market.
Ralph shares his journey from Sotheby’s to the Lazarides Gallery – home to Banksy, JR, and Invader – before returning to the auction world to lead Bonhams’ contemporary art division. He reflects on the early street art movement, its crossover into mainstream culture, and the tensions between authenticity, commercialization, and legacy.
The conversation delves into how blockchain and NFTs could reshape art authentication and secondary market royalties, why artists are still wary of digital provenance, and how Bonhams scaled from a £200 million to £1 billion business through a tech overhaul during the pandemic. Ralph also shares thoughts on AI art, digital scarcity, the cyclical nature of artistic value, and what it really means to own a piece of culture.
Whether you’re a collector, curator, or just curious about the future of creativity and commerce, this episode offers a rare inside look at how technology is reframing art’s value – from spray-painted streets to global auction houses.
Orlando and Ralph explore:
Shifting roles in the art world – from Sotheby’s to street art galleries to leading global auctions at Bonhams
The rise of street art – how Banksy, JR, and Invader bridged underground culture with mainstream recognition
Technology’s impact on art – from social media and digital prints to NFTs and blockchain authentication
Challenges in resale and royalties – navigating artists’ relationships with the secondary market and protecting their legacy
The future of creative value – why authorship, authenticity, and cultural relevance still matter in an AI-driven world
Subscribe for more conversations with leaders in art, AI, and innovation.
Connect with Ralph on LinkedIn: Ralph Taylor | LinkedIn
Visit Bonhams website: Bonhams : Home
Visit KoobrikLabs website: KoobrikLabs - KoobrikLabs
Chapter markers
[00:00] Introduction to Ralph Taylor – From Sotheby’s to Bonhams and the journey through the art world.
[01:39] Breaking tradition – Leaving auction houses to work with street artists at Lazarides Gallery.
[04:23] Street art’s rise – Banksy, social media, and the appeal of accessible, message-driven art.
[07:24] Prints, resin, and Invader – Making ephemeral work collectible and the gamification of art.
[11:18] JR, tech, and storytelling – Street art beyond the wall and into digital content and social impact.
[16:36] The street art label – Why artists reject the term and how context in contemporary art matters.
[21:03] Auction dynamics – How artists react to secondary market sales and the importance of curation.
[26:26] NFTs and authentication – Smart contracts, blockchain, and the future of provenance in art.
[35:45] AI-generated art – Historic resistance to new tech and the creative opportunities AI presents.
[40:12] Inside the auction room – The mechanics, tech, and showmanship behind modern art auctions.
The Hairdresser Who Ran Hollywood: Jon Peters, Part 1 "Making the Cut"
Saison 2 · Épisode 18
mardi 25 novembre 2025 • Durée 25:35
In this special bonus episode of Technically Creative, Orlando Wood sits down with one of the most mythologized and misunderstood figures in modern Hollywood: Jon Peters.
Jon’s life story reads like a Hollywood screenplay — from being pulled out of a troubled childhood and thrust into beauty school, to running a chain of iconic LA salons in the 1970s, to meeting Barbra Streisand and producing A Star Is Born, to orchestrating the Sony Pictures takeover, to holding the rights to Superman for nearly 25 years. His fingerprints are on Batman, Rain Man, Flashdance, The Color Purple, American Werewolf in London and more.
This first conversation is wide-ranging, messy, intimate, and completely Jon. We explore:
His unlikely path from hairdresser to Hollywood power player
His time with Barbra Streisand and the origin of their creative partnership
The chaos and brilliance of his producing years
His relationships with Peter Guber and studio heads like Steve Ross
His battles with addiction, his recovery, and the love that grounded him
Why his confidence — and instinct — became his superpowers
This is part one of a multi-episode series diving into the real story behind the legend, pulling apart what’s myth, what’s true, and what only Jon could possibly describe.
If you’re fascinated by Hollywood history, improbable careers, or the personalities behind the films that shaped generations, this is the beginning of a remarkable ride.
Stay tuned — the next chapters go even deeper.
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