Tea Time With Tech Marketing Leaders – Détails, épisodes et analyse

In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy.

Dasera

David Mundy on LinkedIn

Full transcript on ⁠⁠⁠⁠MKG Marketing

In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies.

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Dan Sanchez on LinkedIn

Full transcript on ⁠⁠⁠MKG Marketing

Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it.

Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivate leads and then activate leads over time without needing fancy, expensive Martech.

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Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.

Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

Lorena Morales, VP of Marketing at Go Nimbly, joins to discuss how she works directly with CEOs to help them grow their companies rapidly. She also advocates for building skills as a generalist. 

Margy Feldhuhn, CEO at InterviewConnections, joins to discuss how she helps marketers build personal brands and expansive networks through podcast appearances.

Quincy Johnson is a Marketing and Technology Strategist who teaches  at the University of Texas at Dallas. He lectures primarily on how to  effectively utilize social media marketing. He started in inside sales  as has discovered the wide range of social and martech as it relates to  technology companies.

For Quincy, social media is the grand Truman Show: a great experiment  to observe and document the way humans form connections and present  stories. People have access to share whatever and whenever they want.  For brands, the pandemic has forced them to create an identity and ‘meet  people where they are’ but not cross the line into just selling. Many  sales reps have had to “dust off their LinkedIn” and get down to forming  connections in a remote world. Pro-tip: please don’t follow up five times on unreplied inMail message. Staying true to one’s message allows for better buy-in; for instance,  Simon Sinek sharing tid-bits and helpful information, while still having  a selection of books and content available for purchase. For Quincy, he  argues that the executives (even via ghostwriters) needs to drive  vision and the sales teams can be on the ground making connections,  create 1 to 1 relationships. C-Suites have the ability to both garner  attention and inspire internal commitment from their teams. Evangelists  have a way of captivating audiences and crafting industry-shifting  visions.

As discussed on previous episodes, LinkedIn and Facebook have  different superpowers and can offer various techniques on engagement.  The latter is more of the ‘softer’ side of the company, in terms of  demonstrating culture and community. Quincy mentions that TikTok has an  enormous audience and brands can have the latitude to reach a variety of  niche markets; the algorithm doesn’t discriminate on previous content.  However, it’s an ever-changing platform that some videos garner a few  hundred views and one could blow up reaching multiple millions of  screens. YouTube is another, more established platform which requires  people to build a channel; there is incredible value because millions go  to the platform for information- from learning a new skill to fixing a  sink. Demonstrating expertise on how to do what you do can garner leads  and provide value. In addition, by learning how to navigate a platform,  the future workforce can become skilled and implement those systems down  the line. He advocates an entrepreneurial mindset when learning and  implementing new technologies and strategies.

This was only a high-level overview of our conversation with Quincy.  Be sure to listen to the full episode and the rest of the season on all  streaming platforms!

Meghan Nesta, Senior Product Manager at AWeber, joins to discuss how she and her team build and maintain relationships while working from home.

Agile Resource: Agility Is Key with Lisa Furrow

Max Borges joins to discuss running public relations agency and How To Be Fan-F*cking-Tastic!

Max Borges runs a Public Relations (PR) agency that works exclusively  with consumer tech companies. He employs 50 incredibly talented people  and has built a profile of 50 clients. When starting, he mentions AFM  (anything for money) wherein he built an agency to fill any need that  would bring in a paycheck. He also hosts the “Unconventional Genius” podcast where he interviews authors and other industry-driving leaders  in hopes to share stories and inspire listeners. Both he and Kerry focus  on impacting the client’s bottom line through pipeline creation.

+ Pivoting from Sales to PR

+ The Four Stages of Growth

+ Life Is An Open-Book Test

Read the full overview on MKG Marketing

Are you a Marketing Leader working in Tech? Be our guest!

Michael Sherlock, Chief Potential Officer at Shock Your Potential, at joins to discuss how to effectively use the mirror test when determining if an employee is properly trained. 

On the Season 7 premiere, Larry Long Jr., Director of Collegiate Sales at Teamwork joins to discuss how his EPIC values (Entrepreneurial Spirit, Practice, Internal Drive, Communication) help lead high performing teams. 

Larry has a goal to change 1,000 lives in 2021. 

Not B2B or B2C but rather P2P, people to people sales. The most successful people care about others first. For Larry, sales is playing  matchmaker; finding the right partnerships between products or services  and individual’s wants and needs. They may not know what they need but  it is a perfect opportunity for the salesperson to offer that service or  assistance.

When faced with failure or obstructions Larry allows remembers the  acronym FIDO- Forget-about It, Drive On. Try to not get bogged down with  the rough patches of work-life because they will only slow you down in  the future. When in conversation, strive for a 53-47 split. Listening is  an excellent opportunity to learn.