Show Notes:

1. This week on The Sip: TikTok is acting like we’re 12, The White House declined to comment and more. 
2. Next up: The big question on all Canadians’ minds.. HOW do we get our hands on the Tim Hortons Sambas?
3. Today’s hot tea: Are swimfluencers the next big thing? Swim USA thinks so.
4. Finally, if you’re on the hunt for a part-time gig, look no further than Roblox x IKEA. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. First up: The fully-conscious baby enjoyed her trip to the Four Seasons Orlando!
2. Next: Millennials and Gen X we’re sorry to tell you, but cassette tapes are back and Gen Z is LOVING them. 
3. Finally, A’ja Wilson finally got her Nike deal!

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. Meet Andrée! One of Arcade’s social media interns. 
2. Today’s hot tea: Is the Facebook “poke” back? …Why?
3. Next up, Hermès is in trouble for potentially violating US antitrust regulations. Is the iconic Birkin worth it?
4. Last, this AI-generated commercial has left advertisers horrified. We break down what happened. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).

This episode was co-hosted by Manny (@_abella) and Andrée (@andreecynthiaa).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. Today’s hot tea: Twitter confirms a much-anticipated feature is on the way. After Elon Musk’s recent poll regarding new feature requests went live, the social media platform has confirmed that the ability to edit tweets will be coming soon. We discuss use cases and if this will bring more or less accountability to the platform. 
2. In related news, Elon Musk now owns 9.2% of Twitter shares and has joined the board. What does this mean for the future of the platform?
3. Finally, Kourtney Kardashian and Travis Scott are reportedly married. TMZ reported that the couple tied the knot after the Grammys on Sunday night, but they’re now saying it wasn’t official. Is it a play for their new show?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Follow along @helloarcade.

Show Notes:

1. Catching up with today’s co-host, Taina! You can find more of her work on the Arcade TikTok page, @helloarcade.
2. Today’s hot tea: We react from the marketing perspective to the slap heard around the world. Should brands make memes for controversial events? Plus, where do we think Chris Rock and Will Smith will go from here?
3. Kim Kardashian “apologizes” for her insensitive comments about women working. Did she just gaslight us?
4. Another sip: Diving into the epic soundbites we have been getting from Julia Fox. 
5. Finally, Beyoncé wows at the Oscars with her performance of “Be Alive.” 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s show was co-hosted by Taina (@tainatheano).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Follow along @helloarcade.

Show Notes:

1. Catch up with Melanie and Leah, today’s co-hosts!
2. Before we dive into today’s topics, we touch on being traumatized by Wordle. 
3. Today’s hot tea: Lululemon has launched a line of running shoes that actually used women’s feet to guide designs.
4. Another sip: Talk about shrinkflation! Doritos confirms they’ll be putting 5 less chips in every bag. 
5. Finally, after 9 years Amanda Bynes’ conservatorship is terminated. We discuss the dangers the child-acting world poses for mental health. To learn more about Amanda Bynes’ story, we recommend checking out @hellotefi on TikTok.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s show was hosted by Mel (@melanielaurene) Leah (@leahvictoriasookoo).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Follow along @helloarcade.

Show Notes:

1. Before we dive into our main stories, we touch on St. Paddy’s Day, the start of March Madness and Tom Brady coming back from his 2-month retirement.
2. Today’s hot tea: Instagram adds parental controls after Meta receives backlash from parents. We discuss if it’s a helpful move, or simply virtue signalling on Meta’s part. 
3. Mike Tyson takes a bite out of the cannabis industry with the launch of his new ear-shaped edible. Is it just a weird move or a smart marketing angle?
4. Finally, Pete Davidson just needs some space. Literally. Davidson will be the third celebrity to take a Blue Origin flight and experience 11 minutes above Earth’s surface.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

Today’s show was co-hosted by Manny Abella (@_abella) 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Follow along @helloarcade.

Show Notes:

1. What’s been keeping us up at night: The internet debates over doors vs windows. We weigh in and talk about the importance of a great comment section on social media.
2. Today’s hot tea: LinkedIn launches a new solution to fill career gaps. Will it lead to better hiring practices?
3. Major moves! Russell Wilson has been traded to the Denver Broncos. We talk about the Seahawks deleted tweet and what’s on everyone’s mind; will Ciara like Denver?
4. Finally, Russia has shut down access to Facebook and Twitter. We discuss the impact of this move and what Facebook is doing to reverse it.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Follow along @helloarcade.

Show Notes:

1. Meet Leah, the Editorial Lead at Arcade Studios!
2. This week’s hot tea: There are so many social media updates this week. From TikTok launching 10 minute videos, to IGTV’s death, we break down what you need to know. 
3. Off-White launches the last collection that Virgil Abloh ideated before his death and explains about how they’ll be honoring his spirit in the brand for years to come. 
4. A final sip: Kim Kardashian is officially single! We discuss our predictions for the KKW brand and what business implications this could have.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s guest host was Leah Sookoo (@leahvictoriasookoo)

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Follow along @helloarcade.

Show Notes:

1. Meet Jill; a member of Arcade’s creative team and this week’s guest host! 
2. Today’s hot tea: Donald Trump’s new social media platform hits the #1 spot for free downloads in the App Store. However, users are finding issues. 
3. The Tinder Swindler responds to backlash following Netflix documentary and turns criticism into profit.
4. A final sip: Model Sofía Jirau makes history by being cast as the first Victoria’s Secret model with Down syndrome. While we celebrate this move for representation, what more is needed to fix Victoria’s Secret’s major diversity issues?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s guest host was Jillian Tranquilla (@j.t.t.v)

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Follow along @helloarcade.

Show Notes:

1. Have you heard? Mitzi and Mike host another podcast called ‘Waves Social’ and Season 5 just launched. Search for ‘Waves Social’ in your favorite podcast app to subscribe.
2. Some personal news: We’re moving and Mitzi has a surprise!
3. For all our hype beats and hype baes, Supreme announces their new Creative Director. How do they plan to stay cool as they scale at such a fast rate?
4. This week’s hot tea: Instagram introduces Story likes. The move comes in an effort to help streamline communications for creators and we’re feeling the empty DM inbox energy.
5. Amazon reveals their new project, a $1 billion ‘Lord of the Rings’ trailer. Plus, Mitzi makes a confession.
6. Finally, Coinbase won the Super Bowl! Just kidding, but their ad did perform extremely well. The simple floating QR code worked so well it crashed the company’s app. Is crypto the next big Super Bowl commercial category?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Follow along @helloarcade.

Show Notes:

1. Kim is gracing the cover of this month’s edition of Vogue. Mitzi explains why she’s happy for her and Mike talks about avoiding the Instagram drama.
2. This week’s hot tea: It’s Super Bowl season and that means Super Bowl commercials! We talk early releases, what we’re loving and what’s standing out from the pack. 
3. Lady Gaga gets snubbed! Oscar nominations are out and several prominent figures are noticeably missing from the lineup.
4. Finally, Meta’s stock took a major crash this week. We dive into why that might be and what we’re hoping to see from social media platforms.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. Meet Mel and Taina! Two members of our social team at Arcade who are filling in for Mike and Mitzi on today’s episode.
2. Happy Black History Month! What could be a better way to kick-off the month than with Rihanna’s pregnancy announcement? However, it didn’t come without some tea. 
3. Wordle has taken the internet by storm and is already cashing in. The internet phenomenon was recently sold to The New York Times. For now, the addicting game is still free, but we have a few predictions on what will happen next. 
4. In marketing news, email outranks social media as the preferred platform for marketers. We explain why we aren’t surprised.
5. And finally, Peloton is back in the news. After doubling their revenue while we were all stuck at home, the company is now struggling to sell their supply.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s guest hosts were Mel (@melanielaurene) and Taina (@tainatheano).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. Mitzi is back after a few weeks away!
2. First up, LVMF is getting into the entertainment space. What do we want to see from them?
3. Next, are SKIMS campaigns the new Vogue cover?
4. Is there going to be a Freaky Friday sequel? Everything we know. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This episode was co-hosted by Morgan (@morganonsocial). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. Mitzi’s back! Catching up on where she’s been and updates about Tea for Lunch live.
2. This week’s hot tea: M&Ms makes Twitter go wild over the candy’s rebrand. M&Ms has made changes to their beloved mascots. The changes aim to create an inclusive brand experience that appeals to today’s standards. Does it appeal to customers?
3. Twitter introduces the option to authenticate your NFT profile picture. We dive into our thoughts and how you’ll be able to tell if an image is the real deal.
4. Antonio Brown and Kanye West are teaming up! The duo announced they’re working together on a sports fashion brand named after the rapper’s late mother, Donda. What could possibly go wrong?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. This week’s hot tea: LVMH Luxury Ventures takes a minority stake in Aimé Leon Dore. An interesting move for both parties, what will it mean for pricing, operations and new products? 
2. You may know them as Bruno Mars and Anderson .Paak, but soon you’ll be calling them by a new name. The duo known as Silk Sonic announced they will be setting down roots for a 13-show run at Dolby Live in Las Vegas. Is the nature of the Vegas residency changing? And, can you get too big for social media?
3. A final sip: Instagram has introduced a ‘subscription’ feature that will be rolling out on select profiles as of January 19th. Does this feature give power to creators and what will it mean for brands in the future? Plus, what opportunities does this present for followers?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

Today’s show was co-hosted by Benjamín Velázquez (@benvelazq). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. This week’s hot tea: Tom Brady launches an apparel line, “Brady Brand.” Will it be the greatest apparel line of all time, or does the price point not check out?
2. Ye is back and is joining forces with Demna, the creative director of Balenciaga, to produce a product line at Gap. 
3. After being postponed for several years, Coachella has revealed their 2022 lineup and it’s big. We’re talking Harry Style, Billie Eilish, Ye and Swedish House Mafia. Plus, Mike shares Arcade’s connection to Billie Eilish. 
4. We want to know: What are your goals for 2022? Are you making resolutions or going with the flow?
5. Research has discovered the worst platform to scroll before bed. If you’re having trouble falling asleep, this could be the reason.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

Today’s show was co-hosted by Manny Abella (@_abella) 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Follow along @helloarcade.

Show Notes:

1. Welcome back to Tea for Lunch; a weekly show where we serve up the marketing news you need to know in 15 minutes or less. Brought to you live on Instagram every Thursday at 11:30am PST, or available for replay on Fridays wherever you get your podcasts.
2. Today’s hot tea: Breaking news from Instagram! Major changes are coming and - you guessed it - they involve the feed.
3. TikTok dethrones Google as the most visited website at the end of 2021. Are any other marketers hearing “pivot!” echoing in their head?
4. It’s about time: Britney Spears unfollows sister Jamie Lynn on Instagram days after calling out her family. Is new music on the way?
5. Pouring out a cup of Lady Grey for a legend: Our tribute to Betty White. Breaking down some of her major career milestones.
6. Finally, a bittersweet farewell. What’s next for Josiah as he moves on from his work at Arcade?

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

Today’s show was co-hosted by Josiah (@josiah.sinanan)

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Follow along @helloarcade.

Show Notes:

1. How did Mitzi convince Mike to start another podcast? Introducing Tea for Lunch. A weekly show where we serve up the marketing news you need to know in 15 min or less. Brought to you live on Instagram every Thursday at 11:30am PST, or available for replay on Fridays wherever you get your podcasts.
2. Today’s hot tea: Chronological feeds are back and we’re unfollowing.
3. Something else to sip on: Peloton responds to the Sex and the City backlash (major spoilers!). What are we seeing for the future of the show?
4. We don’t understand it yet but we like it: Nike acquires RTFKT and the Metaverse is closer than ever. When do we get to decorate it? 

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Follow along @helloarcade.

Show Notes:

1. Meet Neha! Arcade’s newest Social Media Lead. 
2. First up, everyone is talking about the Rhode phone case. We talk through what’s so genius about the design. 
3. Today’s hot tea: What was billed as an immersive Willy Wonka-inspired event turned out to be a horror show comparable to Fyre Fest. What went wrong? Or… did it go wrong?
4. Last up, Wendy’s is talking about introducing surge pricing and people are not happy. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This episode was co-hosted by Mel (@melanielaurene) and Neha (@ok_neha).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. This week on The Sip: Instagram is adding a Carousel feature to Reels (and it’s giving us deja-vu), Instagram is also limiting hashtags and YouTube mobile studio got some good updates. 
2. First up: The People’s Choice Awards had some interesting moments. Our thoughts on TikTokers going to award shows, Adam Sandler’s speech and more. 
3. Next up, Walmart is acquiring Vizio TV and their operating system. It’s a fascinating move as Walmart continues to step into the advertising space. 
4. And finally, were you even on the internet this week if you didn’t fall into the lore of the 52-part series? Why did this content perform so well?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).

This week's episode was co-hosted by Harrison Neef (@harrisonneefcreative) and Miu Au (@whoismiu).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. This is episode 100!! How we came up with the idea (over wings) and how it has served us as an agency. 
2. This week on The Sip: YouTube gave us a feature nobody asked for (but maybe we’ll like?), Threads lets you see your liked posts and more. 
3. Today’s hot tea: We need to break down this year’s Super Bowl. We talk memorable moments, our real thoughts on the commercials, Kanye’s stunt and, of course, the game. 
4. Beyoncé announced her new album and we have thoughts! How she announced it, our thoughts on it being country-themed and the cool connection to Calgary.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. Arcade is looking for paid interns! Apply here: https://www.arcadearcade.ca/careers 
2. First up! Snapchat is positioning themselves as the “antidote” to social media. Is that really what they are?
3. Next up, Michael Cera got lumped in with CeraVe and the brand responded with an elaborate campaign. Did we need this?
4. Last, do you ever pay attention to how much you’re scrolling? This brand is sharing the impact in their thumb vs feet challenge. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s episode was co-hosted by Harrison (@harrisonneefcreative) and Morgan (@morganonsocial).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. 

Follow along @helloarcade.

Show Notes:

1. Check out our Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024
2. On The Sip: Instagram launches Flipside, polls are available for Reels and Feed posts, TikTok adds an option to swap backgrounds and WhatsApp adds an AirDrop-like tool.
3. First up! Super Bowl ads are rolling out and we have some thoughts. On our radar? DoorDash’s strategic move. 
4. Next up: Universal Music Group has officially removed their catalog of music from TikTok. What does this mean for marketers?
5. Finally, history was made this week as the first ever human patient received a Neuralink implant. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s episode was co-hosted by Harrison (@harrisonneefcreative) and Mike (@mmmiiike.

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. Check out the Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024
2. Thoughts around the Superbowl and who we hope to see playing. 
3. This week’s sip: TikTok is testing 30 minute uploads, you can finally cancel in progress Instagram Stories and BeReal is back!
4. Today’s first story: Solo Stoves’ CEO was replaced after their Dogg campaign didn’t get the sales the company expected. It has us wondering, where is their CMO?
5. Next up: Oscars’ nominations are out and Barbie fans are not happy. 
6. Finally, Netflix has struck a 5 BILLION DOLLAR deal to stream WWE starting in 2025. What??

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. See the full Trend Report (free!): https://scanclub.substack.com/p/what-digital-audiences-want-in-2024
2. A first sip: The metaverse is still very much a priority as Meta plays the “long game” with consumers. 
3. Next up, Vogue confuses readers with Usher cover. Here’s what they should have done instead. 
4. Finally, the Coachella lineup is out! How do the acts they chose relate to trends we’re seeing with fans?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).

This week’s episode was co-hosted by Morgan (@moseylifestyle) and @Alyssa (@alyssayuhas)

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. We’re back for our first episode of 2024 and Mike is in his comfort creator era.
2. Major announcement: Arcade’s first marketing Trend Report is being released next week! Subscribe to get your copy for free: https://scanclub.substack.com/ 
3. Our first story: The Golden Globes had some very… interesting moments. Here’s what we thought.
4. Next up, Nike and Tiger Woods have officially ended their 27-year partnership. Why? We have our theories.
5. Finally, Kim Kardashian’s mobile game is officially shut down and players are not happy!

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. First up: Bumble is coming under fire for a recent ad campaign that mocked celibacy. 
2. Next up, Zayn Malik is making a country album.
3. Finally, E.L.F.’s “too many Dicks” campaign aims to transform boardrooms. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

This episode is something different as we wrap up 2023; we’re sharing our top 3 marketing, pop culture and tech stories from the year and the top 3 things we watched. From ChatGPT and Threads, to Elon’s acquisition of Twitter, this has been quite the year!

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. Welcome back! Today we’re catching up on Elf on the Shelf and Arcade’s iconic holiday party.
2. First up: Netflix is gearing up to release another live sports event and we’re crossing our fingers for a related docuseries. 
3. Next: Google’s 25 Years in Search video is making us cry. 
4. And finally, McDonald’s is finally giving adults what they really want: Happy Meals. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s episode was co-hosted by Mel (@melanielaurene) and Mikenna (@mikritch) 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. Today our Vancouver team is doing a takeover! Meet Caroline, our new Social Media Lead!
2. This week’s sip: TikTok users are watching longer videos, Meta is requiring AI ad disclosures and LinkedIn Newsletters are growing quickly. 
3. A first sip: Mark Cuban is selling his stake in the Dallas Mavericks on the heels of him stepping down from Shark Tank. Who do we think would help the show grow with younger audiences?
4. Next up, Angelina Jolie has entered the fashion game with a bold statement: “I’ll probably lose money.” 
5. Finally, Taylor Swift has won Person of the Year for TIME Magazine for the second time. Interestingly, a popular brand was nominated for the award as well. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s episode was co-hosted by Mel (@melanielaurene) and Mikenna (@mikritch) 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. It’s the most wonderful time of the year… Spotify Wrapped season! A day where people everywhere cringe at their choices. 
2. Today’s hot tea: TikTok is rewarding creators who post content longer than 1 minute. Competing with YouTube, or a play to make future ad placements?
3. Last up, North Face is getting accolades for their recent example of social listening. Or was it?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s episode was co-hosted by Mel (@melanielaurene) and Mikenna (@mikritch) 

For more from Arcade, follow us on Instagram and TikTok @helloarcade.
https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. What we’re learning about hosting from Chicken Shop Date. Plus, our thoughts on the Met Gala theme, Modern Warefare 3 and Britney Spears’ memoir.
2. The Sip: Instagram carousel post collabs, Meta’s ad free subscription model and LinkedIn hits 1 billion users.
3. First up, creator news accounts are surpassing traditional media. What could this mean for legacy media and journalistic integrity?
4. Next up, luxury brands are continuing to pivot to athletic partnerships. We break down Tiffany’s partnership with the Shanghai Marathon. 
5. Speaking of marathons, the New York Marathon happened this weekend and users are taking to social media to chat about celebrity times. But our favorite moment? Frida Baby’s celebration of moms.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. We’re ready to get into holiday mode! Here’s where we’re shopping for decor this year. 
2. First up: Let’s talk about celeb Halloween. We break down the top hits and misses, and why TikTok outshone celebrities this year. 
3. Today’s hot tea: SKIMS has partnered up with the NBA, WNBA and USA Basketball as the official underwear sponsor. If you read our newsletter, you’re likely not surprised: https://scanclub.substack.com/p/skims-x-nba-netflix-irl-heres-why
4. Finally, Walmart deserves props for absolutely nailing their Black Friday advertising. The Mean Girls’ inspired ad is blowing up online with the mom community. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. This week on The Sip: LinkedIn pops off, WhatsApp brings account switching (finally!) and thoughts on YouTube’s partner requirement changes. 
2. First up: SKIMS launched their menswear collection this week with an ad campaign that features male athletes. Smart choice or a move away from their brand direction?
3. Next up: Gen Z wants to retire earlier than other generations. At least, that’s what a new survey shows. Here’s how they plan to get there. 
4. Finally, Netflix is working to bring an IRL experience to customers. Here’s what we know so far.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. Arcade launched its first mini-course! Check it out here: https://www.theleap.co/creator/helloarcade/mini-course/starting-from-scratch-how-to-win-on-social-media 
2. This week on The Sip: Instagram is testing 3-minute and 10-minute Reels, generative AI is coming to Instagram, and more. 
3. Next, Beyoncé dropped the trailer for ‘Renaissance’ Concert Film over the weekend, hitting theatres on December 1st. 
4. The Oct. 1 “Sunday Night Football” game averaged 27 million viewers, making it the most-watched Sunday program since the Super Bowl thanks to Taylor Swift.
5. Finally, Forbes released their second annual Top Creators List for 2023, including Alix Earle, Mr. Beast, Paul Brothers, and more. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. Arcade launched its first mini-course! Check it out here: https://www.theleap.co/creator/helloarcade/mini-course/starting-from-scratch-how-to-win-on-social-media 
2. First up, the writer’s strike may finally be over. After a tentative agreement was signed, writers are now able to return-to-work with new conditions around AI use. 
3. Next, Travis Kelce and the NFL are enjoying the Taylor effect. Kelce jersey sales soared 400% after the pair were spotted together last weekend. 
4. Finally, this season’s Super Bowl halftime performer has been confirmed! We share which Usher songs we’re hoping to hear. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. This week on The Sip: Our thoughts on X charging all users, CapCut’s Canva competitor and more.
2. For our first main story, there is some beef between Halle Berry and Drake – was Drake in the wrong?
3. Next up, TikTok and Billboard have officially teamed up to launch a weekly chart of the top songs used on the platform. 
4. Finally, users are taking to TikTok to share disdain for grocery store screens being tested in the U.S. Would you shop from a screen IRL?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. We’ve leveled up! Check us out on YouTube to see our set updates. 
2. Catching up: The Met Gala happened this week, but it fell a bit flat for us. 
3. This week’s Sip: Meta challenges Threads users, Meta implements new AI ad features and Instagram clarifies their algorithm.
4. Our first main story: New updates on the TikTok ban and why we don’t think we need to worry about it for a while. 
5. Next up – the Tom Brady roast was juicy. These were our favorite moments. 
6. Finally, Burger King delivered a campaign absolutely nobody asked for. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. Welcome back! We’re kicking this week’s episode off with Mitzi’s experience seeing Beyoncé last week. 
2. First up, the VMAs just happened! We review some of the most viral moments from the show. 
3. Next up, TikTok has introduced a massive new shop upgrade. Could they be on the road to becoming the next Amazon?
4. Finally, could this be the end of Aaron Rodgers’ career? Mitzi gives a run down of what’s been happening with the athlete’s career lately and where things are at now with his recent injury.       

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. So many updates this week: our new background, book club and getting ready for fall.
2. This week on The Sip: YouTube introduces a unique search feature, X might remove the block feature and LinkedIn adds newsletter updates.
3. First up, The Creators Guild of America has officially launched and is accepting applications for eligible creators, media and makers.
4. Next up: Kylie Jenner is reportedly working to launch a quiet luxury brand with Jens and Emma Grede. What can we expect from the brand?
5. Finally, Alix Earle may be getting her own reality show. Here’s what we need.      

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. This week on The Sip: YouTube is working to improve the subscription feed, Threads launches a desktop version and more. 
2. First up: The official rankings for best and worst fast food restaurants are in and we have a lot of thoughts about them. 
3. Next up: Apple is looking to acquire ESPN. It’s a major move that makes a lot of sense (and cents). 
4. Finally, Fyre Fest 2.0 is officially announced. How will the failed festival use marketing to redeem itself?      

That’s all for this week’s tea. We’ll be back next week with a new episode.

Follow along @helloarcade.

Show Notes:

1. This week’s Sip: Threads adds new features, TikTok brings back 10-minute recording, and more.
2. First up: RIP Mia Star? We break down the viral videos circulating on social.
3. Next up: Illinois has become the first state to regulate kid influencers. What we think about the long overdue ruling.
4. Finally, could ChatGPT be your company’s new content moderator? OpenAI thinks so.       

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. Theme parties, Beyoncé and thinking about Halloween. 
2. This week’s Sip: You can now share Threads to Instagram DMs, X secures their handle and more. 
3. First up: Estimates are in and Taylor Swift’s Eras tour could add $5 billion to the U.S. economy. 
4. Instagram is working on labels for AI generated content. What other tags do we wish we had?
5. Finally, Elon Musk is auctioning off all of Twitter’s old stuff. We’re talking: appliances, chairs, sculptures… You name it. Are any of the pieces on your wishlist?                 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. Read the first edition of SCAN 👀 CLUB: https://scanclub.substack.com/p/ryan-reynolds-told-me-he-likes-formula 
2. What we’ve been watching lately, are the “vibes” right and our future in culinary school.
3. The Sip: Meta is developing 30 AI chatbots, YouTube is adding TikTok-like features to Shorts and more. 
4. First up: Crystal Palace has become the first football club in the Premier League to hire a Creative Director. 
5. Today’s hot tea: SAG-AFTRA has officially asked creators not to work with studios or streaming services while the strike is on. 
6. Finally, would you stay at Gwyneth Paltrow’s house? Airbnb is making the option possible. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. We’re hiring! Check out our posting for a new Social Media Lead for Calgary or Vancouver: https://www.arcadearcade.ca/social-media-lead 
2. Arcade's new newsletter! Read the first edition of SCAN 👀 CLUB: https://scanclub.substack.com/p/ryan-reynolds-told-me-he-likes-formula 
3. This week’s Sip: Threads is rolling out a following feed, X has blocked links to Threads in the app, Snapchat hit a new user milestone and more!
4. First up: Hey, Barbie! We share our thoughts on the movie’s massive release weekend. 
5. Next up: Twitter has officially be rebranded as X. We share all the new changes to the platform that happened with the change. 
6. Finally, you can now get your text-based posts on TikTok! Will we use the feature?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. Welcome to a special Stampede edition of Tea for Lunch!
2. The Sip: Elon Musk is creating a ChatGPT competitor, TikTok removes watermarks and more. 
3. Today’s hot tea: Threads is here and it’s already breaking records. Here’s where the platform is at and some features to expect to see soon. 
4. Last, did you used to use Tumblr? Maybe you still do? The platform is making some big moves to upgrade and grow. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s episode was co-hosted by Harrison (@harrisonneefcreative) and Morgan (@moseylifestyle).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. The Sip: We have updates from Meta, LinkedIn, Twitter and TikTok this week. Here’s everything you should be paying attention to (and maybe even concerned about).
2. Today’s hot tea: Meta has officially launched their much-anticipated Twitter competitor, Threads. Social media managers everywhere are… so tired. 
3. Next up: Alix Earle’s refreshing and creative announcement.
4. Finally, do you feel like you’ve already seen the Barbie movie at this point? We break down the movie’s massive marketing strategy (that was 15 years in the making). 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. Mitzi is coming at you this week off the high of a big kickball win. 
2. The Sip: This week’s updates from Meta, TikTok and Twitter. Plus, a move nobody wanted from Elon Musk and Mark Zuckerberg.
3. Our first main story: YouTube is bringing thumbnail A/B testing functionality to the platform!
4. Today’s hot tea: Rihanna has officially resigned as Savage X Fenty’s CEO. We talk about the move, what it means to be a CEO and what Rihanna will do next. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.

Show Notes:

1. This week on The Sip: YouTube reverts back to their old player, TikTok tests a new voice-generator and Threads beats X. 
2. First up: Bumble is making a huge change to their app, will users like it? Or does it get rid of their competitive advantage?
3. Next up – LinkedIn adds daily games to their platform! Will it increase engagement?
4. Finally, the NYT is adding a voice component to their stories, making them one of the largest producers of voiced content. (Edit for this section: The Daily is the most popular news* podcast). 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Follow along @helloarcade.