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TitreDateDurée
The Brutal Truth About Scaling: CAC, LTV & the Doom Spiral16 mai 202500:32:54

In this special Triffin Founder Story episode of Tash Talks, Tash sits down with Ian Cruickshank, VP of Product at Triffin and a finance expert who’s helped scale multiple high-growth e-commerce brands.

From whether to prioritise profit or growth, to the silent killers lurking inside your P&L, Ian breaks down the raw realities of building a sustainable business. 

You’ll learn how to calculate CAC properly, why LTV is often misunderstood, how inventory decisions can make or break your brand—and how to spot if your business is heading into a doom spiral.

If you’re a founder navigating the £1 to £10 million journey, this is essential listening.

✨ Tash Talks is proudly brought to you by Recharge—the number one tech for smarter subscription experiences.

From NASA Skincare to Pitching in Pants: Raising millions with Eva Alexandridis & Lemon Fuller09 mai 202500:34:00

What does it really take to raise millions while staying true to your brand?

In this episode of Tash Talks, Tash is joined by Eva Alexandridis, co-founder of luxury skincare brand 111SKIN, and Lemon Fuller, founder of Gen Z underwear disruptor Lemonade Dolls.

Eva shares how 111SKIN evolved from a space science innovation into a global skincare powerhouse stocked in Harrods and loved by celebrities — and how she’s navigated investor expectations while staying laser-focused on brand equity.

Lemon brings the energy with her unfiltered take on pitching in her pants (literally), turning rejection into rocket fuel, and why being mission-driven is her biggest asset when raising funds.

If you're building a brand and thinking about investment — or just want a front-row seat to two powerful, honest founder journeys — this one's for you.

Tash Talks is proudly brought to you by Recharge, the #1 tech for smarter subscription experiences.

Beauty inside and out: How to feel and look your best at every age02 mai 202500:35:18

Tash is joined by three powerhouse guests to explore the evolving world of beauty—from skin deep to the soul. 

Beauty journalist and Tweakments Guide founder Alice Hart-Davis reveals the cutting-edge treatments changing how we age. 

Elissa Corrigan, founder of Elle Sera, shares how hormonal health impacts beauty, confidence, and wellbeing. 

And Anna Persaud, CEO of This Works, explains why good sleep and circadian rhythms are crucial for glowing skin and long-term health.

This inspiring episode is a must-listen for ambitious women who want to thrive inside and out.

🎧 Search Tash Talks TV on YouTube + Spotify
✨ Proudly sponsored by Recharge—the number one tech for smarter subscription experiences.

The $100B Problem That’s Costing Ecom Brands Big, with LEAF25 avr. 202500:38:44

Gilbert Corrales and Wes Hartley, co-founders of LEAF, join Tash to expose a silent killer in the world of e-commerce: broken conversion tracking. 

With backgrounds in music tech and data engineering, Gil and Wes have built one of the most sophisticated performance agencies in the UK – one that isn't afraid to tell brands the truth.

In this deep-dive episode, they reveal how poor tracking is wasting billions in ad spend, why transparency matters more than ROAS, and how brands can take back control of their data. From running one of Latin America’s biggest music platforms to auditing 10,000 ecom sites, their insights are a wake-up call for any brand serious about scaling sustainably.

🎧 Search Tash Talks TV on YouTube + Spotify

✨ Proudly sponsored by Recharge – the number one tech for smarter subscription experiences.

How Tara Lynn found herself – and now helps others do the same25 avr. 202500:37:18

Season 3 of Tash Talks continues with a powerful conversation with Tara Lynn, certified life coach and mindset mentor to thousands of women online.

Tara opens up about hitting burnout, leaving her career, and relighting her fire within – before discovering her true path through life coaching. 

Now, she helps women transform self-doubt into clarity, confidence, and purpose. 

This is an honest, relatable story of starting over and creating a life that actually feels good.

You’ll hear:

  • Why losing your identity can be the first step to finding yourself
  • The truth about imposter syndrome (and how Tara overcame it)
  • What burnout feels like—and how to recover on your terms
  • How to unlock your potential by simply asking for help

It’s raw, uplifting, and a must-listen for anyone figuring it all out.

From mum’s kitchen to £10m brand — The Absolute Collagen story with co-founder Darcy Laceby21 avr. 202500:30:18

Darcy Laceby co-founded Absolute Collagen at just 19, helping to turn her mum Maxine’s kitchen creation into one of the UK’s fastest-growing beauty supplement brands. 

In this episode of Tash Talks, Darcy sits down with Tash to talk about building trust with customers, the power of reviews, and the lessons learned scaling a family business in the digital age. 

From selling out in three hours to rebranding for international growth, this is a raw and inspiring story of resilience, intuition, and entrepreneurial grit.

This episode is packed with insights for founders, marketers, and anyone fascinated by how challenger brands break through.

How Melissa Snover 3D-printed her way to a multi-million pound nutrition brand14 avr. 202500:30:00

Season 3 of Tash Talks kicks off with a powerhouse episode featuring Melissa Snover, the founder of Nourished – the world’s first 3D-printed personalised gummy vitamin brand.

Melissa shares how a craving for gelatine-free sweets led to inventing game-changing technology, launching multiple businesses, and turning her start-up into a global brand backed by tech, AI, and innovation. 

From hand-building her first 3D printer to printing over 600,000 custom gummies a day, this is a founder story like no other.

You’ll hear:

 • How Melissa built a tech-first business in the nutrition space
 • The truth about supplements (and why diet alone isn’t always enough)
 • What it takes to raise the UK's largest-ever seed round for a female founder
 • Why success starts with loving the problem you’re solving

It’s inspiring, surprising, and filled with start-up gold.

From baby blues to breakthrough brand: How Fiona Toomey built NAYDAYA04 avr. 202500:26:37

In this special episode of Tash Talks, recorded as part of Triffin’s Founder Stories series, Fiona Toomey opens up about founding NAYDAYA — the skincare brand redefining postpartum and hormonal care for women.

Fiona shares her deeply personal story of becoming a first-time mum, the inspiration behind creating a line of multi-tasking, natural products, and how she’s navigating the challenges of building a brand in a crowded beauty market. 

It’s an honest and empowering conversation about purpose-driven business, innovation, and the realities of starting up later in life.

Building BYBI: How two beauty insiders scaled a sustainable skincare empire04 avr. 202500:31:22

In this special episode of Tash Talks – recorded in partnership with Triffin's Founder Stories series – Tash, alongside Frank from Triffin, sits down with BYBI co-founders Elsie and Dominika, the beauty entrepreneurs on a mission to make sustainable skincare the norm, not the niche.

From formulating products in their kitchen to scaling BYBI into one of the UK’s most innovative beauty brands, the duo share the realities of raising capital, balancing creativity with commercial growth, and why transparency is everything in today’s market.

If you’re a founder navigating retail, beauty, or impact-led growth, this one’s for you.

Finance mastery: How to conquer cash flow and ignite growth for DTC brands01 avr. 202500:30:03

In this episode, Tash sits down with Franklin Martin, founder of Triffin, a platform providing intelligent finance tools tailored for DTC brands. 

Franklin discusses how Triffin assists founders and finance teams in automating cash flow forecasting, expense management, and financial workflows, enabling businesses to focus on growth and profitability. 

He shares insights into the challenges consumer brands face in financial management and how Triffin's solutions are designed to address these hurdles effectively. 

Tune in to learn about the intersection of technology and finance in the consumer brand sector and how innovative tools like Triffin are reshaping the landscape.

Fair Forecast: Meet the guys disrupting eCom with fixed CPAs (and who get stuff done)31 mars 202500:48:53

In this episode of Tash Talks TV, Tash sits down with Joel Williams and Adam Wilmshurst, the powerhouse duo behind Fair Forecast, to unpack how they’re disrupting the e-commerce landscape with fixed CPA affiliate marketing – and doing it faster than almost anyone else in the game.

The guys share:

  • How being “unhireable” in traditional roles led to building their own success
  • Why e-commerce needs a fairer, scalable alternative to Meta and Google ads
  • The untapped power of affiliate partnerships and unused publisher inventory
  • How they onboarded 45 brands in just a few weeks—with zero external funding
  • Why Joel meditates daily and once nearly became an Uber driver on the side
  • dam’s drama school background—and how creativity fuels Fair Forecast’s growth

This episode is fast-paced, funny, and brutally honest. 

If you're in the eCom, growth, or performance marketing space, or just love a sharp, no-BS startup story, this one’s for you.

Agency founder Louis Fulcher: From wrapping Ford vans to branding for McDonald’s24 mars 202500:41:09

In this episode of Tash Talks TV, Tash sits down with Louis Fulcher, founder of branding agency Unearthed, to explore the unexpected journey from sticking graphics on Ford Transits to building brands for companies like McDonald's.

Louis shares:

  • How a teenage obsession with a car-wrapping YouTuber sparked his creative career
  • Why rejection from agencies pushed him to go solo—and succeed on his own terms
  • The branding mistakes businesses make (spoiler: it's not all about logos)
  • Why assumptions and personal preference can kill your brand strategy
  • How customer interviews and brand positioning helped him reshape Fulfilled's business model
  • And how he turned a McDonald's street sweeper into a Happy Meal on wheels!

This episode is packed with branding insights, creative storytelling, and entrepreneurial grit. 

Whether you're building a brand or rethinking your visual identity, Louis brings clarity to what branding really means – and why it matters more than ever.

DTC recruitment: Why you can’t find the right talent – and how you can fix that problem17 mars 202500:55:17

In this episode of Tash Talks TV, Tash sits down with Luke Plane, founder of Fulfilled Talent, to discuss why recruitment in e-commerce is broken—and what brands can do to attract and retain the best talent.

Luke shares:

  • Why so many brands struggle to hire—and how they’re getting recruitment wrong
  • How rising salaries, talent shortages, and remote work are reshaping the hiring landscape
  • Why employer branding is the real secret to hiring top-tier candidates
  • The battle between agency vs. in-house hiring and when to use each
  • How Fulfilled Talent is disrupting the recruitment model with a fresh approach

From the myths about “unicorn hires” to why culture is just as important as salary, Luke’s insights will change the way you think about hiring in e-commerce.

Agency founder: I went from dropshipping t-shirts to building a leading Shopify agency10 mars 202500:58:28

In this special bonus episode of Tash Talks TV, Tash sits down with Rebecca Worsley, founder of Rainy City Agency, to discuss her wildly unconventional path from flipping Amazon FBA products to building a leading Shopify Plus agency.

Rebecca shares:

  • How she went from selling dropshipped military t-shirts to running a multi-million-pound Shopify agency
  • The lessons she learned from failed side hustles, big wins, and pivoting at the right time
  • Scaling Rainy City from a one-woman freelance business to a team of 27
  • Why she never stopped traveling – even after having a baby
  • The importance of staying hands-on in your business (and why she still jumps into Shopify builds)

From bootstrapping to leading one of the most respected Shopify agencies, Rebecca’s story is a masterclass in resilience, adaptability, and spotting online business trends before they explode.

Female founders: The truth about money—why women get only 2% of investment03 mars 202500:33:16

In this episode of Tash Talks TV, Tash sits down with Laura Rudoe, founder of Evolve Beauty, and Lucy Cohen, co-founder of Mazuma Accounting, to discuss the realities of bootstrapping, fundraising, and building businesses that last.

Laura & Lucy share:

  • Why bootstrapping helped them grow smarter, scale sustainably, and avoid costly mistakes
  • The truth about investment – when to raise money and why women receive only 2% of VC funding
  • How Laura built Evolve Beauty into a globally recognised brand without outside funding
  • Why Lucy transformed Mazuma into a multi-million-pound business before taking on investors
  • The biggest misconceptions about business growth, profitability, and success timelines

From scaling a beauty empire to disrupting the accounting industry, Laura and Lucy’s journeys prove that success comes in many forms – and that women deserve a bigger slice of the investment pie.

Bird & Blend's Krisi Smith: I hated tea—but then I founded a multi-million-pound tea brand24 févr. 202500:42:09

In this episode of Tash Talks TV, Tash sits down with Krisi Smith, co-founder of Bird & Blend Tea Co., to discuss how she turned a love for creative blending into a disruptive, fast-growing tea brand with nearly 20 stores across the UK.

Krisi shares:

  • How she went from not drinking tea to building an innovative, flavour-first tea brand
  • The bold decision to open physical stores despite industry trends – and why it worked
  • The power of community, storytelling, and why customers fall in love with founders
  • Navigating a business partnership after divorce and maintaining a successful working relationship
  • The realities of burnout as a founder, how it forced her to step back, and why learning to switch off was her biggest business achievement

From selling tea at festivals and sleeping in a van to creating a beloved high street brand, Krisi’s journey is a lesson in resilience, passion, and knowing when to put yourself first.

Jo-Tutchener-Sharp: A brain hemorrhage changed my life – so I built a fashion empire with a purpose17 févr. 202500:34:40

In this episode of Tash Talks TV, Tash sits down with Jo Tutchener-Sharp, founder of Scamp & Dude, to discuss how a life-changing health scare led her to build one of the UK’s most loved purpose-driven fashion brands.

Jo shares:

  • How a brain hemorrhage and life-threatening surgery inspired her to start Scamp & Dude
  • The story behind superpower-infused clothing and how it empowers customers
  • Growing from a children’s brand in Liberty to a thriving women’s fashion label
  • Why giving back is at the heart of the brand, from donating over 45,000 “Super Scarves” to women undergoing chemo to supporting children facing serious illness
  • How she balances business growth, family life, and building a community of loyal fans

From launching in Liberty just months after brain surgery to expanding Scamp & Dude into major retail stores, Jo’s journey is a testament to resilience, purpose, and the power of building a brand with heart.

Sahar Hashemi: I built a £30m brand – and now I’m fighting for other female founders10 févr. 202500:31:19

In this episode, Tash sits down with Sahar Hashemi, serial entrepreneur and founder of Buy Women Built, to discuss her mission to support female-founded brands and close the £200B gender gap in entrepreneurship.

Sahar shares:

  • How she went from being a lawyer to launching Coffee Republic and revolutionising the UK coffee industry
  • Why most female founders start businesses from personal need—and why that’s their superpower
  • The inspiration behind Buy Women Built and how it’s helping female-led brands thrive
  •  The power of community and why connection is the key to success for women in business
  •  Why she believes “Leap and the net will appear” is the ultimate advice for aspiring entrepreneurs

From starting a business with no experience to spearheading a movement that’s changing the landscape for female entrepreneurs, Sahar’s story is an inspiring lesson in resilience, innovation, and taking action.

Maxine Laceby: I was 50 and making bone broth at home. Then I built a £30m brand.03 févr. 202500:30:44

In this episode of Tash Talks TV, Tash sits down with Maxine Laceby, founder of Absolute Collagen, to discuss how she built the UK’s biggest collagen brand from her kitchen table at 50 years old – with zero business experience.

Maxine shares:

  • Why launching a business later in life was her superpower
  • How she turned a homemade bone broth recipe into a multi-million-pound brand
  • Her journey from packing orders at home to leading a £30M company
  • How she built Absolute Collagen alongside her daughter Darcy
  • The power of community & why her “Absoluters” are at the heart of the brand

From battling imposter syndrome to proving that age is no barrier to success, Maxine’s story is proof that owning who you are is the key to thriving in business and in life.

Brie Read: I built a £44m business with no investors—just WhatsApp.27 janv. 202500:32:48

In this episode of Tash Talks TV, Tash sits down with Brie Read, founder and CEO of Snag Tights, to discuss how a wardrobe malfunction on the streets of Edinburgh led to a £44 million business and a global community of customers.

Brie shares:

  • How she uncovered a £6.8 billion broken market—where tights didn’t fit anyone properly
  • Scaling Snag from a website built in a pub to a thriving global brand
  • Why she refuses to take investment and how she built a business that puts people first
  • How Snag operates 100% remotely—with no meetings, no emails, and everything run on WhatsApp
  • Why fairness, sustainability, and ethical production are non-negotiable for Snag

From co-creating products directly with customers to breaking all the traditional business rules, Brie proves that success doesn’t have to follow the status quo.

Susie Ma: I started with £200 at a market stall. Now I run a beauty empire.20 janv. 202500:37:19

In this episode, Tash sits down with Susie Ma, founder and CEO of Tropic Skincare, to discuss her remarkable journey from selling homemade body scrubs at a market stall to building one of the UK’s fastest-growing beauty brands.

Susie shares:

  • How she started Tropic at 15 with just £200 and a family recipe
  • The turning point that led her to scale Tropic into a multi-million pound company
  • What she learned from competing on The Apprentice and securing investment from Lord Sugar
  • Why she built a network of 20,000+ ambassadors and transformed the direct-selling model
  • How Tropic is leading the way in sustainability, social impact, and women’s empowerment

From selling scrubs at Greenwich Market to running a UK-based beauty empire with its own factory, Susie’s story is proof that determination, purpose, and hard work can lead to incredible success.

Elemis founders: We turned a £3,000 loan into a global skincare brand13 janv. 202500:27:49

In this episode of Tash Talks TV, Tash sits down with Oriele Frank and Noella Gabriel, the powerhouse co-founders of Elemis, to uncover the three-decade journey behind one of the UK’s most iconic skincare brands.

Oriele and Noella share:

  • How Elemis started with a single phone call and a shared passion for nature-led skincare
  • The game-changing moment that turned Elemis into a serious global skincare brand
  • Why saying ‘no’ to a product launch was their boldest and smartest decision
  • The reality of building a brand through private ownership, public listing, and private equity
  • How they balanced leadership, motherhood, and an ever-changing beauty industry

From launching Elemis in Harvey Nichols to navigating 900M acquisitions, Oriele and Noella prove that dreaming big, trusting your gut, and embracing change are key to long-term success.

Millie Kendall: From the shop floor to changing UK law06 janv. 202500:27:02

In this episode of Tash Talks TV, Tash sits down with Millie Kendall OBE, CEO of the British Beauty Council, to discuss her trailblazing career in beauty, business, and advocacy. 

From launching Ruby & Millie, one of the UK’s most iconic beauty brands, to shaping government policy for the beauty industry, Millie’s journey is one of resilience, innovation, and fearless leadership.

Millie shares:

  • How she built Ruby & Millie with a groundbreaking £7M investment
  • How PR and media have evolved—and what it takes to build a brand today
  • Why beauty is one of the UK’s biggest industries for female entrepreneurs
  • How she founded the British Beauty Council and drove real policy change
  • What it was like receiving both an MBE and an OBE for her impact on beauty

From working on the shop floor to influencing government policy, Millie’s story proves that beauty is more than just products – it’s a powerhouse industry shaping careers, communities, and economies.

Eshita Kabra: I had no tech background. Now I run the UK’s biggest fashion rental app.30 déc. 202400:28:17

In this episode of Tash Talks TV, Tash sits down with Eshita Kabra, founder of By Rotation, the UK’s first peer-to-peer fashion rental platform that’s revolutionising the way we consume fashion.

Eshita shares:

  • How a trip to India opened her eyes to the environmental impact of fast fashion
  • Why she launched By Rotation as a side hustle while working in finance
  • How she built a fashion-sharing community of over 400,000 users
  • Why the resale model isn’t enough, and rental is the future of sustainable fashion
  • How women on the platform are making thousands by renting out their wardrobes

From pitching her idea in a small London flat to expanding into the U.S. market, Eshita’s journey is proof that disrupting an industry starts with a single idea. 

Whether you're passionate about fashion, sustainability, or startups, this episode is packed with insights!

Maria Hatzistefanis: I got fired from banking. So I built a beauty empire.23 déc. 202400:36:58

In this episode of Tash Talks TV, Tash sits down with Maria Hatzistefanis, the founder of Rodial, one of the UK’s most iconic beauty brands. 

Maria shares her remarkable journey – from studying literature in Greece to working in banking, getting fired, and ultimately launching a global beauty empire from her backroom at home.

Maria opens up about:

  • The moment she realised she had to create her own career path
  • How she built Rodial from scratch, knocking on store doors to secure her first retail deal
  • Navigating recessions, the rise of e-commerce, and the challenges of running a brand without external investment
  • Why she wrote How to Be an Overnight Success—and the reality behind long-term brand building
  • Her boldest marketing risks—including launching “Snake Serum” and working with Kylie Jenner

This episode is packed with honest insights, business lessons, and entrepreneurial wisdom. 

Whether you’re starting your own brand or just love an inspiring success story, this one’s not to be missed!

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