Talking Shop Podcast

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Episode #66: Twitter's New Office Vernacular, Amazon Goes to Court, and Scabby the Inflatable Rat

Épisode 66

lundi 26 juillet 2021 • Durée 41:48

This week's show opens with an announcement on the podcast's future, so give it a listen and see what's coming! We can't wait.

For our last show prior to the summer break, we sped through several issues including the White House stepping in to block non-compete clauses, Amazon's backtracking on its dispute resolution process after customers found an innovative way to make the e-commerce giant squirm, and speaking of 'giant', a massive inflatable rat has landed in court in the United States!

Tech companies have been experimenting with changes to their working styles, with some opting for more flexibility and others demanding employees return to the office. Twitter is focusing, instead, on the vernacular around remote work. In fact, the social network doesn't even like the term 'remote work' because it's not inclusive enough (which left us scratching our heads). You might be surprised what they prefer instead.

In Check This Out, Ewan looks at a documentary that looks back on the disaster that was Woodstock '99, while Cam looks back as well (much further) on the life of Joan Rivers and how she's viewed today in light of the #MeToo movement.

Don't miss any future episodes and get updates about the podcast by signing up to the PR & Law Podcast newsletter. We promise: no spam. Ever.

If you enjoy the show, please tell a friend or family member. It's the best way to get the word out and we are very grateful! We also frequently post updates to the stories we discuss on social media. You can find us on LinkedIn, Twitter, Instagram, and Facebook. You can also subscribe to our channels on YouTube and Soundcloud.

If you have a question we would be happy to answer it on the show! Just post it to social media with the hashtag #PRLawPod.

Links and Show Notes

Takeaways from President Biden's Executive Order on Non-Competes - The National Law Review
Amazon Ends Use of Arbitration for Customer Disputes - The New York Times
Scabby the Rat Survives NLRB Blowup Over Inflatables at Union Protests - Chicago Sun Times
Twitter Chief HR Officer Jennifer Christie Tweetstorm on New Office Culture - Twitter
Logan Mailleux Taken by Montreal Canadiens in NHL Draft Despite Teen's 2020 Troubles in Sweden - ESPN
Logan...

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Episode #65: Don't Do This on Slack, and Don't Say This, Either!

Épisode 65

lundi 19 juillet 2021 • Durée 45:29

With everything going digital in workplaces, it's getting harder and harder to keep secrets or speak with others in confidence. Three leaders in Netflix's marketing team found this out the hard way after they were fired for making disparaging remarks about the executive team at Netflix. Ewan walks us through what happened with advice on avoiding a similar fate. Cam mentions that several parts of the story haven't yet been made public, leading to damaging speculation.

In the PR segment, Cam walks listeners through creating a media brief or issues scan for executives. These are documents that companies, governments, NGOs and other organizations prepare for any executives about to do a media interview. Then he shares a list of terms of all professionals should avoid in their work. There's bound to be something in the list that you've used before!

In Check This Out, Ewan talks about the disruption facing the film industry while Cam goes hip-hop with a Canadian rapper talking about the birth of the music genre in the United States.

Don't miss any future episodes and get updates about the podcast by signing up to the PR & Law Podcast newsletter. We promise: no spam. Ever.

If you enjoy the show, please tell a friend or family member. It's the best way to get the word out and we are very grateful! We also frequently post updates to the stories we discuss on social media. You can find us on LinkedIn, Twitter, Instagram, and Facebook. You can also subscribe to our channels on YouTube and Soundcloud.

If you have a question we would be happy to answer it on the show! Just post it to social media with the hashtag #PRLawPod.

Episode #56: How to Build an Inclusive, Millennial-Friendly Company and News Monitoring 101

Épisode 56

lundi 17 mai 2021 • Durée 01:00:23

We've talked a lot on the show about how the workplace is changing, primarily due to demographic shifts as well as the pandemic. This week, Ewan goes into some detail about how confused managers or executives can navigate this new world and advance their workplace culture. The steps aren't easy -- though they aren't too hard, either -- and definitely worth considering.

Then Cam dives into the wonderful world of news monitoring. Staying on top of news, social media, online sentiment, and industry news is critical for most companies, but what's the best way to do it? Cam walks through some examples and even offers up a few recommendations -- including some powerful searches that are entirely free.

In Check This Out, Ewan talks death (in a good, inspiring way!) and Cam pays tribute to a man who clearly has the right PR skills: Jeff Bezos. He recommends a Bloomberg Businessweek story that looks at how the Amazon CEO beat the National Enquirer.

Don't miss any future episodes and get updates about the podcast by signing up to the PR & Law Podcast newsletter. We promise: no spam. Ever.

If you enjoy the show, please tell a friend or family member. It's the best way to get the word out and we are very grateful! We also frequently post updates to the stories we discuss on social media. You can find us on LinkedIn, Twitter, Instagram, and Facebook. You can also subscribe to our channels on YouTube and Soundcloud.

If you have a question we would be happy to answer it on the show! Just post it to social media with the hashtag #PRLawPod.

Episode #55: Peloton's PR Stumbles and Creating a Fairer Post-Pandemic Workplace

Épisode 55

lundi 10 mai 2021 • Durée 51:57

Peloton, that premium brand that makes pricey exercise equipment for wealthy urbanites, has a knack for finding itself in the news for the wrong reasons. You may recall a television commercial that featured a man buying his wife a Peloton for Christmas, which thrust the company into social media wars. Now the problem is much worse: a six-year old child died, and dozens of others were injured, from the Tread+ treadmill marketed by Peloton. The company denied any problems at first, which wasn't exactly smart. It got a lot worse after that, giving us an excellent "what not to do" case study. It's these ones that we love to get into!

Ewan raises the issue of women in the workplace, and how they have suffered much more than other groups during the pandemic. He brings up some potential solutions to the problem, one of which could be opening the door to more remote work.

The hosts also discuss Cam's second Pfizer shot, which was given about an hour before recording, Ewan's recommendation of a television commercial, and a darkly funny comedy called "Why Women Kill."

Don't miss any future episodes and get updates about the podcast by signing up to the PR & Law Podcast newsletter. We promise: no spam. Ever.

If you enjoy the show, please tell a friend or family member. It's the best way to get the word out and we are very grateful! We also frequently post updates to the stories we discuss on social media. You can find us on LinkedIn, Twitter, Instagram, and Facebook. You can also subscribe to our channels on YouTube and Soundcloud.

If you have a question we would be happy to answer it on the show! Just post it to social media with the hashtag #PRLawPod.

Episode #54: The Battle Over Zoom Cameras and Basecamp's Controversial Experiment

Épisode 54

lundi 3 mai 2021 • Durée 51:26

It's probably happened to you: a work or school meeting held virtually over Zoom when your boss or instructor asks you to turn on the webcam. Everybody seems to have a different take on whether this is okay, but Cam and Ewan stand firmly in the camp of not wanting to turn on their cameras -- but it might not matter. Can your boss ask you to turn it on? Are there any circumstances where you might be able to defy your boss? The answer to both questions is 'yes'. Ewan breaks it down.

Then the hosts get into a topic that dominated the socials last week -- the case of productivity software maker Basecamp and its founders' decision to halt any discussion on politics or 'societal issues' from official workplace communications channels. The blowback was swift, but was it deserved? Ewan argues the founders are within their rights to run the company this way, but others also have the right to criticize them or resign (which many have). Cam looks at the PR side of things, dissecting the blog posts by each founder and what may have led to their decision to make such a public declaration. It's a fascinating case.

In Check This Out, Ewan looks at a journalism scandal at the New York Times while Cam argues Pfizer is cool and Moderna is... not.

Don't miss any future episodes and get updates about the podcast by signing up for the PR & Law Podcast newsletter. We promise: no spam. Ever.

If you enjoy the show, please tell a friend or family member. It's the best way to get the word out and we are very grateful! We also frequently post updates to the stories we discuss on social media. You can find us on LinkedIn, Twitter, Instagram, and Facebook. You can also subscribe to our channels on YouTube and Soundcloud.

Episode #53: Five Practical Tips to Improve Your PR in 2021

Épisode 53

lundi 26 avril 2021 • Durée 58:26

Last week Cam talked about preparing for his first Pfizer shot in Hong Kong, and this week we find out that both hosts got their first dose last week after Ewan secured an early appointment as well. Ewan had some side effects with the Astra-Zeneca vaccine while Cam had no trouble with the Pfizer-BioNTech one, but the second dose might not be as easy.

The pandemic is still ravaging many countries around the world, but that hasn't stopped employers and employees from trying to influence the workplace in a post-pandemic environment -- namely how and whether remote work should be a part of this new era. Ewan shares a survey on the question and some interesting anomalies in the results.

Then Cam checks in with an article looking at five key things to consider to improve public relations in 2021, tips that he thinks have merit and encourages PR practitioners to consider. They range from commissioning white papers to paying more attention to Google Maps. If you want an edge on your competitors, don't miss this segment.

In Check This Out, Ewan recommends an unabashedly 90s group's new album, while Cam looks at the mysteries of typing -- yes, typing.

Don't miss any future episodes and get updates about the podcast by signing up for the PR & Law Podcast newsletter. We promise: no spam. Ever.

If you enjoy the show, please tell a friend or family member. It's the best way to get the word out and we are very grateful! We also frequently post updates to the stories we discuss on social media. You can find us on LinkedIn, Twitter, Instagram, and Facebook. You can also subscribe to our channels on YouTube and Soundcloud.

Episode #52: A Politician Finds Himself Naked on Zoom, and Why Vaccines Struggle with PR

Épisode 52

lundi 19 avril 2021 • Durée 51:42

We made a full year! What better way to mark the first anniversary of the PR & Law Podcast than with another humiliating story of a bumbling, high-profile individual and his lack of computer skills. No, it's not Jeffrey Toobin redux -- it's a federal politician in Canada who went out for a jog, returned to his office, launched Zoom for a high-level government Q/A session, shed his clothes, popped into the shower, and then got dressed. It's all pretty routine except for the fact his camera was on the entire time. It's embarrassing, of course, but what should be done? Should anything be done? How does this compare to the infamous Jeffrey Toobin case we discussed in Episode 32? Ewan gives us some answers.

Then Cam, primed and ready for his first dose of the Pfizer BioNTech vaccine, discusses the mess Johnson & Johnson has found itself in. The drugmaker had its vaccines suspended in the United States after six women developed blood clots after receiving the jab. It's not the first time a vaccine has run into PR problems (see: AstraZeneca in Episode 48), but the issues facing these companies might be larger and more complex than companies in other sectors. Cam explains some of the psychology behind resistance to the vaccines and how the drugmakers can try and extricate themselves from the powerful news currents that have put their brands at risk.

Don't miss any future episodes and get updates about the podcast by signing up for the PR & Law Podcast newsletter. We promise: no spam. Ever.

If you enjoy the show, please tell a friend or family member. It's the best way to get the word out and we are very grateful! We also frequently post updates to the stories we discuss on social media. You can find us on , , , and . You can also subscribe to our channels on and .

Episode #51: What's Next for Amazon Staff and Brands Find Themselves Stuck in the Middle of Culture Wars

Épisode 51

lundi 12 avril 2021 • Durée 45:40

This week we learned that the strongest push yet for a union inside e-commerce juggernaut Amazon fell short. Ewan sifts through the wreckage to try and find the way forward for both the company and its staff. We also discuss how labor unions have fallen out of favor and might need an image overhaul.

"Cancel culture" seems to be on everyone's lips these days. When you combine it with severe political and cultural polarization, the result is companies being squeezed in the middle, often forced to take sides. The most recent example was Major League Baseball's decision to pull its all-star game from the US state of Georgia in opposition to new voting laws that could make casting ballots more difficult. Cam looks at the tough choice companies have to face, and provides a few examples from China, where local brands have faced similar pressure for many years already.

Plus: a dive into the world of Biggie and Tupac and the rap war of the 1990s that left both talented artists dead. You'll also be surprised to learn where the term 'cancel culture' came from.

Don't miss any future episodes and get updates about the podcast by signing up to the PR & Law Podcast newsletter. We promise: no spam. Ever.

If you enjoy the show, please tell a friend or family member. It's the best way to get the word out and we are very grateful! We also frequently post updates to the stories we discuss on social media. You can find us on LinkedIn, Twitter, Instagram, and Facebook. You can also subscribe to our channels on YouTube and Soundcloud.

If you have a question we would be happy to answer it on the show! Just post it to social media with the hashtag #PRLawPod.

Episode #50: Amazon Braces for a Workers' Union and Why You Should Avoid an April Fool's Day Gag

Épisode 50

lundi 5 avril 2021 • Durée 41:02

The ballots have been cast and the counting has begun on a vote that could bring foundational change to Amazon.com, the "everything store" that has only grown during the pandemic. Amazon has fought hard against unions in the past, and some are fearful of what Amazon might do once the ballots are counted and the result is known. Ewan looks into what's happening at the Amazon fulfillment warehouse in Bessemer, Alabama, and why he thinks unions might be on the rebound after decades of decline.

Then we touch on an issue that often divides communications and marketing people: the April Fool's Day joke. "Voltswagen" had egg on its face for its screw-up this year, but it wasn't the first April Fool's Day joke to backfire on a company and likely won't be the last. Cam looks at some other examples of what has worked and what hasn't, with some advice on how to approach April Fool's Day if your company is considering getting in on it next year.

Plus: a thorough ranking of the Muppets from NPR, professional bowler and trash talker Pete Weber hangs 'em up, and thoughts on two incredible films nominated for Best Picture at the upcoming Academy Awards.

Don't miss any future episodes and get updates about the podcast by signing up for the PR & Law Podcast newsletter. We promise: no spam. Ever.

If you enjoy the show, please tell a friend or family member. It's the best way to get the word out and we are very grateful! We also frequently post updates to the stories we discuss on social media. You can find us on LinkedIn, Twitter, Instagram, and Facebook. You can also subscribe to our channels on YouTube and Soundcloud.

Episode #49: A Debate on Long Working Hours and Facebook PR Floods the Zone

Épisode 49

lundi 29 mars 2021 • Durée 48:53

While vaccinations are happening and people are itching to get out from under the year-long COVID-19 pandemic, some parts of life may never go back to normal -- such as remote work. Ewan and Cam have a spirited debate on the merits of remote work, why some people thrive and others have problems adjusting. The discussion is against a backdrop of a Goldman Sachs deck in which analysts complain of a poor work-life balance. We try and get to the bottom of it.

Then we take aim (again) at Facebook. The MIT Technology Review published a lengthy article on Facebook's failures around AI and combatting disinformation -- particularly around the January 6 insurrection in Washington -- which triggered a multi-pronged response from Facebook PR. We talk about Facebook's tactics and debate what might work, and what just seems sleazy.

You'll want to stay right to the end for a hilarious story about 90s muscle man and "I can't believe it's not butter!" spokesperson Fabio, who had a rather unfortunate and bloody incident involving a goose and a rollercoaster. Yeah, you'll want to hear it.

Don't miss any future episodes and get updates about the podcast by signing up for the PR & Law Podcast newsletter. We promise: no spam. Ever.

If you enjoy the show, please tell a friend or family member. It's the best way to get the word out and we are very grateful! We also frequently post updates to the stories we discuss on social media. You can find us on LinkedIn, Twitter, Instagram, and Facebook. You can also subscribe to our channels on YouTube and Soundcloud.

If you have a question we would be happy to answer it on the show! Just post it to social media with the hashtag #PRLawPod.

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