Today on the show, we’re diving into a shifting real estate landscape where inventory lingers, and deals don’t move like they used to. The old-school obsession with listings just doesn’t cut it anymore. 

Client over Listing isn’t just a catchy phrase—it’s a call to action. Today’s guests are Jared Antin, BHS’ Executive Director, and Molly B. Townsend of Molly B. Townsend Coaching & Consulting, to unpack why today’s most effective agents are shifting from a property-first mindset to a people-first approach.

The modern agent isn’t just a marketer of homes—they’re a strategist, a therapist, and a trusted guide through the highs and lows of the buying and selling journey. Because in today’s market, listings don’t close deals—relationships do.

Stick with us as we explore how putting the client at the center of everything isn’t just good business—it’s the only way forward.

In this special episode of Talking New York Real Estate, Vince sits down at The Real Deal Forum with Marc Norman of NYU and John Walkup of UrbanDigs to explore short-term versus long-term goals in the ever-evolving New York City real estate market. From market trends to investment strategy, they unpack what it takes to stay ahead in one of the world’s most dynamic property landscapes.

All episodes filmed and recorded as part of Brown Harris Stevens’ Mastery of Real Estate (MoRE) Network.

Subscribe:

https://podcasts.apple.com/us/podcast/talking-new-york-real-estate-with-vince-rocco/id1645541166

Connect with Vince Rocco:

https://www.bhsusa.com/real-estate-agent/vince-rocco

Connect with Steven Bailey at Roadway Moving:

steven@roadwaymoving.comhttps://www.roadwaymoving.com/

Learn More About The Everset:

https://theeverset.com/

Brown Harris Stevens is one of the largest privately owned real estate brokerages in the country, with more than 40 offices across four states: New York, New Jersey, Connecticut, and Florida.

https://bhsusa.com/

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Millennials who have entered the NYC real estate market have found varying degrees of success. 

While some have been able to achieve their goals of finding great real estate opportunities, homeownership or starting their own business, others have faced challenges due to high competition and rising housing costs. 

Overall, success in NYC real estate is dependent on various factors, including financial stability, a tech-savvy nature, strong market knowledge, and a willingness to take calculated risks, and preference for urban living.

We have several young real estate agents here today and we will break down their successes.

Public relations and marketing are crucial for real estate agents in today's crowded and competitive market. 

Building a strong public relations strategy can help agents create positive relationships with the local community and media outlets, while marketing campaigns can attract potential buyers and sellers.

Marketing strategies can include social media advertising, email campaigns, and targeted ads in local publications. The key is to tailor both public relations and marketing efforts to the specific needs and interests of the real estate agent's target audience.

And also, one of today's leading experts in real estate investing, James Nelson is here to talk about his new book “The Insiders Edge to Real Estate Investing” In the book James reveals his game-changing approach for making real estate a key part of your investment strategy. “The Insider's Edge to Real Estate Investing” describes how to identify and purchase properties that align with your goals and experiences in the market.

Mortgage interest rates can have a significant impact on the NYC real estate market. When interest rates are low, it becomes easier for buyers to obtain financing for their homes, which can increase demand and drive up prices. 

However, when rates are high, fewer buyers may be able to afford a mortgage, which can lead to a decrease in demand and lower prices. 

In addition, changes in interest rates can also affect the rental market, as higher mortgage rates may cause more people to choose to rent instead of buying. 

Overall, fluctuations in mortgage interest rates should be considered an important factor in understanding the dynamics of the NYC real estate market.

Investing in NYC real estate can be a lucrative endeavor due to high demand and limited supply. However, it requires a significant amount of capital, patience, and knowledge of the local market. 

Additionally, navigating the complex regulations and navigating the competitive bidding process can also be challenging. It is important to consult with experienced real estate professionals and conduct thorough research before making any investments.

Video is a powerful tool for social media marketing as it allows for more engaging content that can capture a viewer's attention and convey messages more effectively than text or images alone. 

Social media platforms like Facebook, Instagram, Tik Tok, and YouTube have incorporated video into their platforms to cater to the growing demand for video content from users. 

By creating and sharing videos on social media, real estate agents can effectively promote their products or services to a broader audience, build brand awareness, increase engagement and ultimately, drive conversations.

Additionally, videos on social media are easily shareable, which can help increase the reach and exposure to new audiences.

Avenue 8. Says that they are a new kind of brokerage — one that simplifies and elevates the real estate experience for agents, buyers and sellers.

At Avenue 8, all of the tools, insights and materials that agents need are elevated by a premium design, driven by data and delivered on command by intuitive technology.

Real Estate transactions are a complex process that entails multiple stages and requires careful negotiation in order to ensure successful outcomes. 

The pre-contract stage is crucial for laying out the terms of agreement and identifying any potential risks associated with that transaction. 

A real estate attorney is a professional who specializes in matters related to real estate law.

In New York City, the demand for New Developments is bouncing back.

But everything is not as it was, with Covid both accelerating some budding trends and pushing builders in new directions.

Almost three years after Covid waylaid the New York real estate industry, the city’s new development market is tiptoeing into unfamiliar territory - normalcy.

The glut of luxury condos that saturated the Manhattan market long before the pandemic has largely been sold.

‘Building Your Personal Brand’ based on the book “Getting Your Personal Brand Story Straight’.

For a real estate agent, building a personal brand is essential to success. You must be able to communicate your expertise in the field and establish yourself as a reliable source of information for potential customers. 

First, you should identify and define your goals, skills, values, and passions so that you can craft an appropriate narrative about yourself. Next, create an online presence on social media platforms such as Facebook and Instagram and TikTok that reflects this narrative accurately.

New York City is home to some of the most successful real estate agents in the world. From high-end luxury brokers, to savvy small business entrepreneurs, top real estate agents in New York boast a wealth of experience and knowledge, helping clients find their dream properties or close lucrative deals. We will tell you how they do it…

In NYC real estate the team concept has become increasingly more popular… why?  

With the increased competition for properties in NYC, forming an experienced team or partnership might be essential for anyone wanting to be successful. 

Bess and Scott reflect on the current market and talk about how we came out of a global pandemic to find a very strong market. Now in a very uncertain market, they share tips on how agents can find success. 

Deals generally never run smoothly from the Deal Sheet to closing. Attorneys and Agents need to work together through the entire process. Here are some tips and clarification. 

Join Greg Heym (Economist) discuss how we finished 2022 and what he predicts for 2023. Also, Superstar Real Estate Advisor Nikki Field joins our discussion to update us on the foreign markets and the very high end luxury market. Don’t miss this one. 

We need to learn how to make the switch to a growth mindset. We have all heard of it, aiming to help us increase our resilience, ability to surmount challenges, or thrive through adversity.

Also, Buying an apartment in a New York City can involve baring your financial soul. Or as I say, undressing in front of the board.  BoardPackager is an online app that streamlines the board package submission process and saves hours in each of our work day.

This is a very informative show.

It’s a common mistake to think that you have to be born with a certain number of personality traits in order to be successful. And while yes, having an innate inclination for organization or business is incredibly helpful, most of those skills can be developed later in life. You can learn them in college, by observation or with a little bit of discipline. But could the qualities that make you a good entrepreneur also make you a good leader?

How are agents interpreting the current market with sellers and buyers. What is business like today, who is buying and why? What is the future looking like?  

Join us as we discuss everything marketing from personal branding, social media and the importance of content in all activities related to real estate.

CEO of Brown Harris Stevens, Bess Freedman shares her insight on her very successful career before real estate and now. She gives us tremendous insight into todays market and what she sees for the future in 2023. This is a great show. 

We are going to unpack the current mortgage situation affecting our housing industry. We will look at interest rates historically and where rates may end up in the next few months. Join Stephen Lascher from Wells Fargo Bank and Louise Phillips Forbes, superstar agent as we discuss all. 

Special guest Stephen Kliegerman, President of Development Marketing at Brown Harris Stevens, joins the group to discuss the latest trends affecting the markets.

How are the increase in mortgage rates slowing the market and when can we rebound?

Back to broadcasting after two years. Today we will discuss where we have all been and how we navigated through an unbelievable pandemic. We are also going to talk about the current market.