Explorez tous les épisodes du podcast Talk Copy to Me | Content + Copywriting Podcast
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Titre
Date
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Being Choosable Without a USP with Belinda Weaver
01 Oct 2024
00:41:55
Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda Weaver joins me to talk about a refreshing alternative: being choosable.
Instead of obsessing over what makes you different from everyone else, learn how to showcase your passion, process, and personality to create meaningful connections with your ideal clients.
Belinda and I will explore some practical strategies for leveraging your existing qualities to become more appealing to your target audience. We'll discuss the myth of needing a perfect USP, share tips for introverts to stand out authentically, and offer insights on balancing professionalism with personality in your marketing.
Whether you're a small business owner, freelancer, or marketing professional yourself, this episode provides valuable advice on how to become the obvious choice for your ideal clients without the pressure of defining a unique selling proposition.
Key topics include:
The concept of "choosability" and its importance in marketing
Practical ways to showcase passion, process, and personality in your business
How to create connection points with potential clients
Strategies for quiet personalities to shine in their marketing
Balancing professionalism with authentic personality
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EPISODE 135.
Read the show notes and view the full transcript here: https://erinollila.com/being-choosable-unique-selling-proposition-usp/ ______________________________________________
Learn more about our guest expert, Belinda Weaver Belinda Weaver is a copy coach helping aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout. She believes the whole point of being your own boss is to create a job that’s better than the one you left.
With 13 years in the business of writing, Belinda has courses, coaching and mentoring that builds skills and confidence so more writers can ditch hustle and burnout and enjoy the journey of their work.
An Aussie living in California with her pug, two daughters and husband (listed in order of neediness)… Belinda is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd.
Find out your copy biz shortcut so you can focus on the actions that will accelerate your business growth. Then, reach out to Belinda on Instagram and LinkedIn.
Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts • Reach out her on Instagram,
Building Brand Authority With the Content You Create
26 Sep 2024
00:22:45
How can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation.
In this episode of Talk Copy to Me, I break down what brand authority means and why it's crucial for small businesses. You'll learn practical strategies for creating content that showcases your expertise and builds trust with your audience. We'll cover:
Identifying your unique area of expertise
Creating content that addresses your audience's pain points and desires
Incorporating data and real-world examples to boost credibility
Maximizing your content's reach through repurposing and collaboration
Measuring the impact of your brand authority efforts
Whether you're a solopreneur or running a small business, you'll gain valuable insights on using content to set yourself apart in a crowded market. Discover how to transform your content strategy to build lasting brand authority and drive business growth.
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EPISODE 134.
Read the show notes and view the full transcript here: https://erinollila.com/building-brand-authority-with-content ______________________________________________
Want to join me and other small business owners to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:
https://erinollila.ck.page/3ee1bb13e9
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Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts • Reach out her on Instagram, Threads, and LinkedIn.
Ever wonder how top thought leaders consistently deliver impactful ideas? It's all about frameworks.
Thought leadership frameworks help you organize your expertise and ideas and guide your audience better into understanding your message. They break down complex concepts into clear, actionable steps, making it easy for listeners to understand and connect.
In this season finale of our thought leadership series, Regina Anaejionu joins me to talk about crafting powerful frameworks. We'll dive into practical tips and real-life examples to make you feel confident in building frameworks that showcase your expertise and leave a lasting impression.
Read the show notes and view the full transcript here: https://erinollila.com/developing-frameworks-for-your-thought-leadership-with-regina-anaejionu/
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Learn more about our guest expert, Regina Anaejionu Regina Anaejionu is a full-time author and strategist who helps thought leaders plan, publish, and share their life’s work. She loves to partner with those who have been “othered” or underrecognized in society, as she believes their ideas should be the gold standard in their industries.
Regina has been interviewed about "infopreneurship" and intellectual property creation for publications such as Fast Company, after building online schools with over 20,000 students and generating more than $100,000 in profit coming from a single book.
Regina offers programs and resources on her site byRegina.com for thought leaders who want to publish fewer things that depreciate (like social media) and more assets that grow in value over time (like books, essays, etc.).
Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts • Reach out her on Instagram, Threads or LinkedIn
Email is emotional. Liz Wilcox said it in our episode on welcome sequences, and Kyla Roma is echoing it here today during our conversation on sales email strategy.
You get all the way through a huge part of the launch process only to realize
THERE. IS. STILL. SO. MUCH. TO. WRITE.
You're plowed through the pre-launch social media content, created a sales funnel and strategy, and wrote out an epic sales page that speaks directly to your clients' needs.
And now you have to write HOW MANY emails?
If feeling overwhelmed and overemotional about your sales emails is something you've experienced, this episode on being strategic with sales emails is one you won't want to miss.
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Mentioned in the article: Anne Lamott's book Bird by Bird
Learn more about our guest expert, Kyla Roma: Kyla Roma is a Canadian business coach and marketing strategist. Over the last 13 years she’s worked with more than 600 one-on-one clients of all sizes, from individual service providers and course creators to the National Film Board of Canada, and $3-million online course launches.
She loves to make marketing uncomplicated for high-achieving over-thinkers.
Kyla’s a trained conversion copywriter and ADHD coach. She’s also a mom whose business supports her family, and is an Autistic ADHDer who’s passionate about the intersection of mental health and entrepreneurship.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Do you know how to be consistent when it comes to emailing your list?
If the answer is no, you are sooooo not alone.
So many small business owners struggle with staying consistent with their marketing efforts. They know the importance of consistency, but finding the time, energy, and creativity to sit down and write an email to your list every week can be overwhelming without the right systems and strategies in place.
In this episode of the Talk Copy to Me podcast, I’ll dive deep into how to be consistent with your email marketing so you can build trust with the people on your list, make more money in your business, and feel the satisfaction knowing you’re showing up with regularity in your business.
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Wow-Worthy Podcast Workflows will cover all of the main steps to take during:
– Prepping and Onboarding
– Recording and Editing
– Asset Creation
– Episode Promotion
– and Post-Live Activities
It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.
Here's Exactly What Goes in a Welcome Series with Liz Wilcox
25 Oct 2022
00:48:00
Yes! You're growing your email list. I hope you feel so proud of your efforts! 🎉
But now what?
Well, simple. You need a series of emails to introduce yourself to your new subscribers and set the groundwork about what they can expect from you. But, knowing what goes into a welcome email sequence and actually creating one are two completely different things.
I called in Liz Wilcox, the "Fresh Princess of Email" to chat about all things related to welcome email sequences. In this episode, she provides some concrete and clear suggestions on how to write (or edit) your welcome email sequence in a way that feels genuine, creates the opportunity to build relationships with your readers, and also convert them into potential customers.
This ended up being one of my most favorite interviews so far on the show, and I certainly think you're going to love it too.
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EPISODE 035.
Read the show notes and view the full transcript here: https://erinollila.com/what-goes-into-a-welcome-email-sequence/
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Meet our guest expert, Liz Wilcox
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.
In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.
She’s best known for her 1800+ users membership, 20-Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
Wish you knew how to grow an email list for your business? If so, you're not alone. In preparation for this episode, I Googled "How do I grow an email list?" And do you know how many results there were for that search?
1,170,000,000. Yes, friends. That's over one billion results.
People know the value of email marketing. That's for sure. They just don't know exactly HOW to grow an email list.
Good news — you don't have to search any longer. I invited Kate Doster, host of the Inbox Besties podcast, onto the show to talk all about list building with me.
We'll cover how to grow an email list if you don't have one, how to kickstart a stagnant list or address your list if your business is completely changing, and what type of lead magnets will help you actually grow your list. _______________________________________________
Meet our guest expert, Kate Doster
Kate Doster is the host of theInbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs by wooing the hearts (and wallets) open of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers.
She believes you don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s their thing.
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Wow-Worthy Podcast Workflows will cover all of the main steps to take during:
– Prepping and Onboarding
– Recording and Editing
– Asset Creation
– Episode Promotion
– and Post-Live Activities
It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.
Creating a Post Quiz Email Strategy with Dawn Petrin
12 Oct 2022
00:46:41
So we've talked about how great of a marketing asset quizzes can be, but what happens after you've completed one and launch it to the world? Do you just keep your fingers crossed and hope for the best?
Or, can you create a post-quiz email strategy that helps you to nurture your new leads.
But where do you even get started with that post-quiz email strategy? And do you need a new email welcome sequence for each quiz you create?
In this episode of the Talk Copy to Me podcast, quiz copywriter Dawn Petrin and I dive right into to quiz email marketing and talk about how to craft the strongest post-quiz email sequence so your new leads feel comfortable and begin to trust you after they've finished taking your quiz. _______________________________________________
A few great opportunities for listeners to Talk Copy to Me who are interested in quiz creation
Take this quiz to learn what the best quiz could be for your business.
And this one to help you determine which template you should use! _______________________________________________
Meet our guest expert, Dawn Petrin
Dawn is a growth consultant, copy chief and funnel strategist. And although she’s trusted by and has written for Chanti Zak, Copyhackers, Interact Quiz Builder and lots of other incredible brands and humans, she’s most passionate about helping up and coming copywriters and entrepreneurs master their skills and scale their businesses. She spends most of her free time practicing yoga, climbing rocks, reading fantasy novels and dreaming about regenerative farming. Her 5 year plan includes buying a sprinter van, outfitting it into a tiny home, and driving to Guadalajara.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients write quizzes or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
Learn more about Erin’s VIP Day options if you’d like to learn more about how you can her her to get started on your quiz creation
Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Let me ask you a question for a moment. Have you ever taken a personality quiz? Do you remember the days of grabbing your monthly Cosmo subscription from the mailbox and scanning through to find out what type of "insert personality type" you were.
Or, maybe your last quiz wasn't that long ago. Maybe you find yourself scrolling through the popular Buzzfeed quizzes or taking the Myers Briggs or Enneagram to find out more about who you are and how you operate so you can step into your strengths and become aware of what might be considered weaknesses.
Enter quizzes for business: the marketing tool you (maybe) didn't know you needed.
Quiz creation is a great idea for almost any business. I've written quizzes for service providers and B2B SaaS companies. The quizzes can be silly and fun or serious and educational.
And, if interested in list building quizzes can be a lot easier way to get new leads on. your list than offering other lead magnets that may collect dust immediately in their inboxes.
Today, I'm excited to talk with Jackie Aguglia from TryInteract, one of the leading quiz creation companies...and the one I actually use in my business and recommend to my clients, all about quiz creation and how quizzes can fit into your marketing funnel.
Meet our guest expert: I'm Jackie 👋 Quiz coach at interact and community manager of the quiz collective by interact. Interact's mission is to empower digital entrepreneurs, creators, and brands to grow their businesses through empathetic listening, deeper understanding, and true connection... at a human level.
In the “real world” you get to know your prospects personally; you can ask them questions and develop true empathy towards their needs and aspirations making it way easier to actually help them reach their goals.
An Interact quiz helps you do the same thing. And the connection, understanding, and personalized touch you create with your quiz will help you stand out in your industry – so you can attract more leads with less effort, increase your sales, and have a bigger impact.
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show
How Copy Factors Into Your Business Processes with Melissa Morris
28 Sep 2022
00:46:45
Your business relies on words. Yes, words. There are words in every facet of your business, though it's understandable that when you think of business words, you likely only consider the copy you have to create for your marketing and sales materials.
But what about the rest of the stuff? How do you know what to say on your forms, questionnaires, onboarding and offboarding materials, and in non-client facing documents, such as team SOPs? In this episode of the Talk Copy to Me podcast, I'll chat about the important of copy in your processes and how to be as strategic as possible so that you can run your business as smooth as possible.
Meet our guest, Melissa Morris Melissa Morris is a Business Operations Consultant who helps business owners save 5 hours per week by streamlining and automating their business using tools like Dubsado. She uses her DISCO framework to free business owners from overwhelm so they can actually work ON their business and not just IN their business.
Melissa’s been seen in publications such as INC Magazine, Keap Business Success Blog and CEO Blog Nation. She can also be heard on podcasts such as She's Making an Impact, Productivity Straight Talk and BizChix.
Stay in touch with her: https://www.melissavmorris.com https://www.facebook.com/followmelissavmorris https://www.linkedin.com/in/melissavmorris/ https://www.instagram.com/melissavmorris/
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Is an Online Business Membership Right for My Business? with Lisa Princic
21 Sep 2022
00:39:08
Thinking about adding a membership to your offer suite?
You're not alone. The business world has seen a steady rise of online memberships in the past few years, and the trend toward businesses with a membership component aren't slowing down anytime soon.
But is an online business membership model the next best step for you?
In this episode of the Talk Copy to Me podcast, I sit down with business strategist Lisa Princic to talk about the value of online business memberships, whether they are the right choice for certain business owners, and, of course, what type of copy and messaging you need if you do have an online business membership.
More about our guest expert, Lisa Princic:
Lisa has over 13 years experience helping impact-driven small business owners dive deep into their unique value and business models to build sustainable and profitable brands. She helps them simplify and package their offers, increase their visibility with stronger positioning and smarter marketing, and scale with membership programs that become a significant source of their revenue.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can find hosting the Talk Copy to Me podcast and podcast guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Unlike Lisa, who has an online business membership, Erin's still dreaming up whether a membership model is right for her business, and if so, what it would look like....we'll see what comes down the pipeline in 2023.
Stay in touch with Erin Ollila, SEO website copywriter:
Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Wow-Worthy Podcast Workflows will cover all of the main steps to take during:
– Prepping and Onboarding
– Recording and Editing
– Asset Creation
– Episode Promotion
– and Post-Live Activities
It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.
Podcast Guesting and All the Copy That Comes With It with Angie Trueblood
12 Sep 2022
00:46:37
How much copy do you think goes into visibility opportunities, such as podcast guesting?
Well, at first glance, it might not seem like a lot. If anything comes to mind, maybe you'd think of something like a professional bio that you'd send to the host.
But you need a lot more than a voice to get podcast guesting opportunities.
There's actually quite a bit of writing that goes into podcast guesting, like the actual podcast pitch, form completion, social media posts to share episodes, and more.
Oh, and don't forget about writing landing pages and lead magnets to help turn listeners into email subscribers, and finishing that project off with an email nurture sequence, too.
In this episode of the Talk Copy to Me podcast, I'm chatting with Angie Trueblood, a dear friend and colleague, and founder of the Podwize Group about how to land podcast guesting opportunities with foundational research and solid copy.
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Learn more about your guest expert: As the founder of The Podwize Group and host of the Go Pitch Yourself podcast, Angie Trueblood uses her entrepreneurial spirit, innovative thinking, and super-connector powers to help business owners grow their authority, network and revenue through podcast guesting.
Personally, Angie is passionate about normalizing the voices of women in leadership positions, which she feels privileged to play an active role in through her work. When she’s not knee-deep in the podcasting space for work, she can be found spending time with her family and friends in Richmond, VA, bingeing the Smartless podcast, and attempting to develop a love of bourbon (a relatively failed effort, at this point).
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can find hosting the Talk Copy to Me podcast and podcast guesting on shows such as Profit is a Chose, She Built This, and Photo Business Help. Unlike Angie, Erin has already developed a love of bourbon, and will happily talk for hours while sipping away.
Stay in touch with Erin Ollila, SEO website copywriter:
Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
If there's one thing that drives me bananas about the online business world...it's how people think there are "rules" they must follow in order to be successful.
Okay, so maybe you wouldn't call them rules, but if you're unsure of what I'm talking about here, I'll explain. It drives me bananas when experts proclaim that there is one true way to accomplish something. You know what I mean, stuff like:
"If you want to grow an audience, you must do XYZ"
"You need XYZ if you want your reel to go viral"
"This is exactly what you need for a 7-figure launch"
I mean, please.
We all know that my favorite phrase is "it depends" and I think there are so many marketing approaches and asset that will look different for every business.
Take your website, for example.
There are no rules you need to follow. Sure, there are best practices for both copy and design, but your business and your growth is what dictates the strategy for what best practices you should follow (and dare I say, which you shouldn't?!). I'm joined today with website designer, Teresa Schlup, to finish up this website series by discussing how business owners can set their own rules for their websites and ways to be strategic while doing so.
Learn more about your guest expert: Teresa Schlup is a WordPress and Squarespace web designer who helps her clients break the "rules of web design" by creating websites that are strategically designed to work as hard as they do.
She lives in South Dakota with her husband Todd, three pups – Marley, Toony & Presley, 2 cats – Frankie & Percy, and a flock of Ninja chickens.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners.
Stay in touch with Erin Ollila, SEO website copywriter:
Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Wow-Worthy Podcast Workflows will cover all of the main steps to take during:
– Prepping and Onboarding
– Recording and Editing
– Asset Creation
– Episode Promotion
– and Post-Live Activities
It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.
Writing a Book to Share Thought Leadership with Jodi Brandon
13 Jun 2024
00:48:32
Brace yourself for the emotional ride of writing a book, my friends. Because there sure as heck is a lot of vulnerability in sharing your thought leadership in print.
Good thing we have Jodi Brandon, a book coach and editor, on the podcast today.
We'll help you navigate the long-term strategy of book publishing, and we'll make sure to explore the art of balancing intellect and creativity in crafting a impactful business book.
Read the show notes and view the full transcript here: https://erinollila.com/writing-a-book-to-share-thought-leadership-with-jodi-brandon/ ______________________________________________
Learn more about our guest expert, Jodi Brandon Jodi Brandon is a book coach, editor, and publishing educator for business owners and entrepreneurs. Jodi has partnered with more than 500 business owners around the world to write, publish, and market a book to grow their business via self, hybrid, and traditional publishing. Jodi is the author of Write.Publish.Market., 2nd edition, the host of the Write Publish Market podcast, and the founder and host of the Author-Entrepreneurs Lab.
There’s a few ways you can get to know Jodi better. First, visit her website and listen to her podcast. Then, connect with her on LinkedIn and Instagram. And finally, check out her resource Book Brain Dump to organize your thoughts if you’re considering writing a book of your own!
Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts • Reach out her on Instagram, Threads or LinkedIn
The 4 Buying Journey Questions Your Website Must Answer with Lorraine Ball
02 Sep 2022
00:30:51
Copy + Design do not = a website.
However, there is one thing that brings copy and design together. Without it, no published website will be successful.
Curious what that is?
Simple: it's strategy.
Today on the podcast, I welcome marketer Lorraine Ball to talk about the four types of questions people have in their buying journey – specifically, those questions that revolve around information, navigation, commercialization and transactions — and how we can ensure our websites answer those questions.
Learn more about your guest expert, Lorraine Ball After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee and channeled into her passion of helping small business owners succeed.
Today, this entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation. As the founder of the Digital Toolbox Club she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners.
Stay in touch with Erin Ollila, SEO website copywriter:
Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Wow-Worthy Podcast Workflows will cover all of the main steps to take during:
– Prepping and Onboarding
– Recording and Editing
– Asset Creation
– Episode Promotion
– and Post-Live Activities
It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.
How to Audit A Website (Think: Tech, Copy, Design + More!)
02 Sep 2022
00:40:02
We all know the importance of having a website. And if you didn't believe that before listening to my podcast, I sure as heck hope that I've drilled that in you by this point.
So, how do you know if the website that you have right now is working to your benefit?
Websites are not a set it and forget it type of thing.
And that's usually something I like to talk about with all of my done for you clients, before we even get started. Yes, you can do a massive amount of work to get a website foundation set, but as your business grows, adjusts, and as you get to know your own clients better, you're constantly going to be making small tweaks to get your offers out there in the world.
And this is exactly why website audits are so important.
In today's episode, I'll talk about everything that goes into a website audit, how you can DIY one, and why hiring a pro (like me!) to audit your site is the best investment you can make.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners.
Stay in touch with Erin Ollila, SEO website copywriter:
Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Wow-Worthy Podcast Workflows will cover all of the main steps to take during:
– Prepping and Onboarding
– Recording and Editing
– Asset Creation
– Episode Promotion
– and Post-Live Activities
It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.
How to Make the Best Website Investment with Katie O'Brien
25 Aug 2022
00:46:35
You know your website isn't serving your business how you'd like it to, but how the heck do you know when it's time to make a major change to your site?
Similarly, if you're just starting your business, how do you decide whether you should cobble a DIY website together or hire out the work to a copywriter and website designer?
Like usual, the answer to these questions is....drumroll please....it depends!
But don't worry, this episode of the Talk Copy to Me podcast, website designer and guest expert Katie O'Brien and I will help you consider the financial and time investment that goes into a website launch or rebrand and whether you should do the work yourself or onboard a team.
Learn more about your guest expert, Katie O'Brien Katie O’Brien is a brand and website designer specializing in elevated branding and fuss-free websites for interior designers. Her superpower and passion are building strategic digital homes that support interior designers’ business and lifestyle goals. Her streamlined 30-day process and long-term care plans go the extra mile, elevating her craft from an artful deliverable to a service that prioritizes you.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research. She loves interviewing clients, especially to get voice of customer research that helps to inform marketing decisions.
Stay in touch with Erin Ollila, SEO website copywriter:
Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Wow-Worthy Podcast Workflows will cover all of the main steps to take during:
– Prepping and Onboarding
– Recording and Editing
– Asset Creation
– Episode Promotion
– and Post-Live Activities
It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.
Showing Up Authentically in Your Business & Branding with Josh Womack
10 Aug 2022
00:43:51
We’re all multifaceted human beings, and while we may do one thing professionally, service providers and other small business owners have various creative interests that inspire or light them up. But yet, we’re told that we must stay in our lane and do the thing that’s most closely related to our business.
But, we don’t have to do that.
In fact, if you’re at all interested in showing up authentically online and in your business, it’s vital you bring your whole self to whatever you do.
In this episode of the Talk Copy to Me podcast, copywriter Josh Womack and I talk about pursuing creative endeavors outside of our copywriting jobs, his new book, and how other business owners can go about being creative and putting more of themselves into their work.
Learn more about your guest expert, Josh Womack:
Josh Womack is a Senior Copywriter at Progressive Insurance and author of the new book, “I’m not a copywriter, but … Lessons Learned from a Late Bloomer.” Josh lives in Cleveland, Ohio, with his wife Lauren, and his dog, Dori.
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research. She loves interviewing clients, especially to get voice of customer research that helps to inform marketing decisions.
Stay in touch with Erin Ollila, SEO website copywriter:
Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Wow-Worthy Podcast Workflows will cover all of the main steps to take during:
– Prepping and Onboarding
– Recording and Editing
– Asset Creation
– Episode Promotion
– and Post-Live Activities
It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.
With so many names for somewhat similar things, it can be overwhelming to know what you're buying into when you invest in your marketing and messaging.
Today, we'll talk about style guides and what you can expect from the copy perspective and the design perspective so you can ensure the branding you're investing in meets your high standards (and serves your business into the future!)
As always, you can listen in to this episode and read the full show notes at https://erinollila.com/podcast
Meet our experts on visual style brand guides: Michelle Clayton is the Brand Strategist and Designer behind Let Her Fly, a studio helping successful women look like the pro they are. She strategically captures their personality and expertise in a clear, cohesive brand that feels just like them and attracts more ideal clients, so they can confidently reach their next level.
With a design degree and 30 years in the industry, Michelle’s experience ranges from non-profits to large advertising agencies. She knows first-hand the insecurity that comes from outgrowing your brand, and the positive impact the right one has on your confidence and your bottom line.
And your host, who brings her expertise on copy and messaging guidelines: Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction. Erin is a geek for SEO and all things content marketing. She graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram at @ErinOllila, or visit her website erinollila.com.
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Wow-Worthy Podcast Workflows will cover all of the main steps to take during:
– Prepping and Onboarding
– Recording and Editing
– Asset Creation
– Episode Promotion
– and Post-Live Activities
It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.
Voice of Customer Research and Messaging with Melissa Payne
27 Jul 2022
00:45:04
If you're interested in brand messaging — what we've been talking about on the podcast for the past couple of months — voice of customer (VOC) research is something you're also likely quite curious about.
But what is VOC research, how do you get it, and more importantly, how do you use it in your business?
In this episode, I interview brand voice expert Melissa Payne and we cover everything you're wondering about voice of customer research and how it relates to all the brand messaging work you've been doing in your business.
Mentioned in this episode on voice of customer research:
The series on Customer Experience we just did on the podcast
Get to know Melissa better Melissa Payne (she/her) is maybe the most meta copywriter in the universe: a copywriter for copywriters. As a brand voice, quiz strategist, she helps copywriters and introverted women in business create wild brand love with evergreen quizzes, email sequences and jaw-meet-floor Brand Voice Maps that uncage your true brand voice.
She moonlights as a VOC researcher for other cool copywriters and they love it. Melissa has worked with A-list copywriters like Prerna and Mayank Malik of Content Bistro, Eman Ismail and Bree Weber. For more on Melissa Payne, and to learn more about her ethical stance, Brand Voice Cartography and Obsession Oracle quiz packages, stop by her website: storyscoutdigital.com.
Learn more about Erin Ollila
As always, you can read the full show notes at erinollila.com/podcast
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Wow-Worthy Podcast Workflows will cover all of the main steps to take during:
– Prepping and Onboarding
– Recording and Editing
– Asset Creation
– Episode Promotion
– and Post-Live Activities
It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.
Brand Messaging and Repurposing Content with Emily Aborn
20 Jul 2022
00:45:52
How many times have you sat down to create content quickly and instead spent endless hours adjusting the style, voice, personality, and vibe until the words actually sound like you? My guess is that you've been there and done that and spent a long time there...too long.
Creating content or repurposing content you already have shouldn't be that hard.
But staring at a blank page without your brand messaging nailed down means you're starting from scratch every single time you create any type of marketing asset. And that, my friends, is a ton of wasted time.
And business owners simply don't have time to waste time. Period.
In this episode of the Talk Copy to Me podcast, I talk with Emily Aborn, a freelance content writer and host of the She Built This podcast. We dive into the importance of a brand messaging guide, how they help writers nail their clients' voices, and most importantly, how to create and repurpose content based on the messaging "rules" you create.
Guest Bio:
Emily Aborn is a Freelance Content Writer and Owner Founder of She Built This.
She gets ideas out of brains and onto the page by creating compelling content and copy that helps women entrepreneurs reach their dreams AND their dream clients.
She lives in New Hampshire with her husband, Jason, and their dog, Clyde. She's into hiking, reading books, all the word and nerdy brain games she can get her hands on, and of course... writing.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin's not helping her clients by writing strategic and SEO website copy, she’s encouraging them to spend time creating content if they don't have much or repurposing content that they already have. And most importantly, she hopes this episode helps you understand how to do that in your own business.
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
What Goes In a Brand Messaging Guide for Your Business?
18 Jul 2022
00:26:47
How do you know what to say to your clients? How do you know how to speak to leads on social media or what to write in your email newsletters?
Well, I don't want to oversimplify this for you. But I do have an easy answer.
The best way to feel confident in all of your marketing and messaging is by investing in a brand messaging guide that clearly lays out your mission, your vision, your values, your voice, your tone, how you speak to your audience, and the other key factors that go into all of your brand messaging.
With a brand messaging guide, you'll gain the confidence to know how to approach all of your marketing now and into the future. You'll also have a tool that helps any employees or contractors you work with nail your messaging so your brand is always consistent — and consistent brands make for trustworthy brands.
Curious about what actually goes in a brand messaging guide? Here's what this episode covers:
Why brand messaging guides are important for all businesses
Why brand messaging doesn't get the credit they truly deserve
What type of research needs to happen in order to prepare to create a brand messaging guide
How brand messaging guides influence all the other marketing strategies and assets you create
Who you can share your brand messaging guide with and why it helps them do their job better
The 10 most important elements all brand messaging guides need
What drives those 10 elements so you understand exactly what goes into each section (The meat of the episode happens right here!)
How brand messaging can help make you make business and marketing decisions
Stay in touch with Erin Ollila, SEO website copywriter:
Book a Copy Coaching Power Hour if you want to strategize your brand messaging guide instead of doing it completely on your own
Learn more about my VIP intensives. Hint hint: I can complete a brand messaging guide for you in one intensive!
Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Wow-Worthy Podcast Workflows will cover all of the main steps to take during:
– Prepping and Onboarding
– Recording and Editing
– Asset Creation
– Episode Promotion
– and Post-Live Activities
It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.
Turning Testimonials Into Case Study Marketing Content with Brittany Herzberg
06 Jul 2022
00:39:28
Case study marketing offers an excellent return on investment. It's one way to show our clients our expertise, while also showcasing the breadth of work we can accomplish. Case studies are perfect for business owners who are modest (to a fault!) and don't love selling themselves as a personal brand or showcasing their expertise in other ways. Best yet — there are so many ways to approach case studies, which helps in this online marketing world where so many people are doing the same things over and over and over again.
Today, I'm talking with Brittany Herzberg, an SEO copywriter about how she approaches storified case study marketing. We both share a passion for strong SEO and solid testimonials, and I wanted showcase how two professionals who do the same thing for their clients (case studies!) approach the process similarly...and even more important, differently. If you're focusing on improving your customer experience or updating your systems to make clients feel more at ease, creating case studies should be the very next item on your to do list.
Here's exactly what we covered when we discussed turning testimonials into case study marketing assets:
How Brittany’s efforts to make friends as a child also served her well in the online business world
The importance of building out testimonials into bigger pieces of marketing content, specifically case studies
What a case study is and why business owners should invest in them.
Brittany’s approach to storified case studies
How case studies can show off your expertise without you having to boast and brag as a business owner
The trouble with writing your own case studies (and how to potentially overcome them)
The benefits of hiring an expert “outsider” to write the case studies for you. (Call us!)
How to determine what makes the best testimonials (and use them in your case study marketing
Whether or not sourcing information from your case studies can be templatizable
Where to use case studies on the website
Why case studies are good for client acquisition and also for SEO
Learn more about Brittany
Brittany Herzberg is who holistic health and wellness pros call when they want to show up as the answer to a Googled question and find clients that feel like friends. After building a thriving massage practice—she realized most of her clients chose to book because of her website. That combined with her 15+ years in the healthcare field has shown her that clients search for—& book with—providers they connect with.
She believes the first step to building a practice full of your dream clients—is to enlist the help of your website words. As an SEO copywriter, she knows how important it is to showcase your personality, highlight the client experience, & strategically use your clients' words. You can usually find her sitting on the floor—parked next to her dog, Jac—with an iced oat milk latte in-hand.
Learn more about your host: Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is "It depends!", but she'll always explain why and how you can make the best decision for your business.
When she's not helping her clients by writing strategic and SEO website copy, she's encouraging them to focus creating case study marketing assets that can serve them in the long term. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
Customer Experience for Systems and Processes with Charlotte Isaac
29 Jun 2022
00:49:03
Charlotte Isaac is a Business Operations Consultant who gave up her role as a corporate ops manager inside of a creative agency so that she could serve small business owners who love their people just as much as she does hers. Through her signature program, Ease Seekers Society, and her DIY Dubsado shop, Charlotte helps overwhelmed and overworked entrepreneurs build customized solutions so they can serve their clients better, automate busywork, and feel confident in their business. Blessed with a travel bug herself, Charlotte leads by example, having designed her own business in a way that allows plenty of space to enjoy life with her husband, both in their hometown of Sydney, Australia and around the world.
In this conversation, we talk about how systems can help business owners provide the best possible customer experience.
Here's what we covered in detail:
Why Dubsado (and the importance of choosing a tool that can grow with you)
How our customers come to us thinking they need one thing, but we’re able to provide them with more value than the face-value need or problem they’re experiencing
How people think systems = automation or tech, but words play a vital role when it comes to systems
Some of the many common touch points where words
Erin’s excitement over a compliment one of her client’s shared about Erin’s invoices
The 3 most important project phases and how to wow your clients in each phase (plus, a suggestion on how Erin breaks the third phase into two different sections)
Why systems aren’t sneaky or robotic. Instead, they’re a service for your client.
What goes into a services guide (Hint: Charlotte has a small and very helpful Services guide training in her shop. I’ve taken it and can recommend it!)
What goes into a Welcome Guide and how they can help you set boundaries within your business
Why boundaries are not a bad thing; in fact, boundaries can make your clients feel confident about working with you
The ideal moment to ask for a testimonial
Why it’s so much easier to adjust your processes and systems after you’ve put in the strategic effort to set them up correctly at first.
Developing Thought Leadership Using Roundtables and Workshops with Jessica Lackey
06 Jun 2024
00:43:02
We're a few episodes into this mini-series on thought leadership, which means its just about time to address the fact that a person isn't born WITH thought leadership. Thought leadership is actually created, developed, recreated, curated, and built upon over time.
And one way to do that: to practice your thought leadership and strengthen it is to offer workshops and roundtables to an interested audience. When you're in front of a live audience, you'll be better able to determine what hits, what falters, and then make changes to adjust and improve your thought leadership in ways you can't do with other mediums.
Today, I'm joined by Jessica Lackey, and we're going to talk all about using roundtables and workshops as a way to benefit your audience and also to create, adjust, and build upon your thought leadership. This is a must listen episode of Talk Copy to Me, and I hope you'll listen in.
Read the show notes and view the full transcript here: https://erinollila.com/developing-thought-leadership-using-roundtables-and-workshops/ ______________________________________________
Learn more about our guest expert, Jessica Lackey Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.
Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.
Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts • Reach out her on Instagram, Threads or LinkedIn
Small Business Customer Experience with Megan Dowd
22 Jun 2022
00:43:09
On the previous episode of the Talk Copy to Me podcast, we talked about testimonials.
But what gets you stellar testimonials?
The answer is simple: you provide an excellent customer experience.
Though, as simple as that answer is, there’s so much that goes into how the heck you actually go about providing that small business customer experience.
In this episode of the Talk Copy to Me podcast, I talk with storyteller and strategist Megan Dowd. Megan works with female small biz owners and entrepreneurs to build their brand narratives and create offer suites that build a true connection with their audience. She is the founder of Human First Biz Second and The Original Spicy Soapbox. ____________________________________________________ Learn more about our guest
Megan Dowd is a storyteller and strategist who works with feminist small biz owners & entrepreneurs to build brand narratives and offer suites that create real connection with their “audience” — Aka community. Aka clients. Aka real people with real lives.
She is the founder of Human First, Biz Second,® and the original Spicy Soapbox™, and is currently receiving her coaching certification through the Institute for Equity-Centered Coaching in order to deepen the work she does with clients to help them unpack and understand their stories, their offers, and their people.
Learn more about Erin: Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Wow-Worthy Podcast Workflows will cover all of the main steps to take during:
– Prepping and Onboarding
– Recording and Editing
– Asset Creation
– Episode Promotion
– and Post-Live Activities
It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.
Social Proofing: How to Ask for a Testimonial (And Use It!)
09 Jun 2022
00:29:37
As a business owner, it's vital to have testimonials on your website —and basically throughout all your marketing content and social channels. In today's economy, consumers want to feel like they can trust the brands and businesses they purchase from. Social proofing your copy and content helps your clients gain confidence and makes the decision-making process so much easier for them.
Plus, testimonials can help with SEO and storytelling, especially if you can turn your client's answers into case study marketing assets.
But, do you know how to ask for a testimonial, and even more importantly, where to put it once you get it? In this episode, we'll talk about the many ways you can ask for testimonials from your clients, where to display them, and how to use them to showcase your previous clients' experiences so your leads and overall audience feels excited to move forward and work with you, too.
Curious about testimonials and how to use them? Here’s what was covered…
Why social proofing via storytelling is a powerful conversion tool.
Why business owners should prioritize getting and using social proof
How to ask for testimonials from your current and former clients
How to incorporate social proof on your website, sales copy, and more places
How testimonials can help you improve your website SEO
How to map out your customers' journey with your testimonials
Erin's homework assignment for this episode
Go get testimonials! But seriously, if you're not sure how to go about doing that, I've got a great option for you. The Testimonial Toolbox will help you create systems to ask for testimonials so social proofing your web and sales copy will be a breeze. This short course will give you the solid footing you need to get stellar responses from your clients now and into the future.
Learn more about your host: Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is "It depends!", but she'll always explain why and how you can make the best decision for your business.
Stay in touch with Erin Ollila, SEO website copywriter:
Book a Copy Coaching Power Hour if you need guidance on social proofing your marketing — https://erinollila.com/copy-coaching/
Learn more about Erin's VIP days — https://erinollila.com/vip-day/
Reach out Erin on Instagram — http://instagram.com/erinollila
Find her on Facebook — http://facebook.com/erinollilacreative
Connect on LinkedIn — http://linkedin.com/in/erinollila
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Wow-Worthy Podcast Workflows will cover all of the main steps to take during:
– Prepping and Onboarding
– Recording and Editing
– Asset Creation
– Episode Promotion
– and Post-Live Activities
It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.
Sales Page Copywriting for a Short or Long Form Sales Page
25 May 2022
00:25:41
Let's face it, you probably have really strong feelings about sales pages.
Most of the people I work with (or talk to!) either prefer a long sales page or a short sales page, and they definitely have their strong opinions on why those types of sales pages are their favorite. In this episode, we'll talk about both, as well as approaching sales from a place of service.
Here's what we covered:
Why sales are important. Sure, it's an obvious answer, but you need encouragement to get out there and sell your services and products.
Why selling is a service. When you shift your mindset to understand this, the anxiety of selling seems to just....well...disappear!
Reminder: the people who find their way to your sales page by choice (and why this matters).
Ever been disappointed by going to a really boring party? That's how leads feel about unappealing sales copy.
The reason why long sales pages are so long. (Haven't you always wondered this?)
Your clients don't necessarily have pain points...and if they don't remember, they do have needs.
The very questions you need to ask yourself before writing a sales page or hiring a copywriter to do it for you.
The outlines of both short and long sales pages. Not separated by sections or "rows" of content — I'm not sharing a template here —
If you have a primed buyer, make it easy for them to jump right to make a purchase. Similarly, provide enough information for the less aware or less ready clients to make a decision that they feel comfortable with.
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DON'T FORGET: Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer ________________________________________
I ALSO TALKED ABOUT TESTIMONIALS IN THIS EPISODE And we allllll know how important testimonials are for both service providers and businesses that sell products.
Yet, so many business owners don't really know how to go about getting testimonials — never mind GOOD testimonials. Which is exactly why I created the Testimonial Toolbox, and I encourage you to work through this small course (don't worry, you can work through the material all in one sitting!) https://bit.ly/eotestimonial
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Learn more about Erin: Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.
Non-Sleazy Sales Copy and Smart Launches with Jess Haney
18 May 2022
00:48:59
Okay, let’s begin by addressing that this episode is long. Though every moment of this conversation on ethical sales launches and how to approach non-sleazy sales copy is so valuable, so I encourage you to listen all the way to the end (Listen and take notes. Listen and take notes, my friends.)
How to go from 1:1 to 1:many
How a 1:many model lowers the barrier to entry while still providing a lot of support to your clients.
How to look at sales as a service
How to ideate what to offer and how to be strategic about when and how to launch
How capacity planning goes into strategic sales launches
Why copywriting (or working with a copywriter) truly needs to be the first step after you’ve created an offer
What to do to course correct if you approach a copywriter too late in the launch process
Data. Data. Data. Why you need to collect and analyze date to make strategic sales decisions
How many different things factor into conversions and conversion copywriting.
The myth of 7-figure launch and false marketing promises
Erin’s crush on Trevor Noah and why that’s actually pretty relevant to this conversation
How to approach copy by acknowledging pain points without taking advantage of them, and more importantly how to shy away from shame-driven marketing
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DON'T FORGET: Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer
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Learn more about Jess: Jess Haney is a conversion copywriter and launch strategist. She helps coaches and service providers move from a 1:1 to a 1:many model through strategic, personalized sales copy, launch content, and launch plans.
Jess has worked on dozens of launches across multiple niches and has seen firsthand just how much a successful launch can change your business and your life.
Learn more about Erin: Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.
Lazy and Strategic Sales Launches with Kristin Macintyre
11 May 2022
00:44:42
How do you feel about writing sales copy or planning a sales launch?
In this episode, Kristin and I will discuss:
What a lazy launch is and how you can learn so much from them for future strategic launches
What Kristin learned from her own lazy launch and how she shifted her upcoming launch based on the information she learned from the first launch.
How your clients (and VOC research) can help you determine what the product will look like when it launches and how your messaging gets marketing to your ideal audience
There’s a massive amount of copy that goes into any sales launch. Think: Sales page, emails, funnels, conversion events, and other assets, like registration pages, ads, and more (and more and more!)
The difference between a launch strategist and a sales copywriter and how someone can play both roles, but that doesn’t mean all copywriters help to create launch or funnel strategy
How the three pieces to all launches are: Audience, offer, and copy
Voice of customer research and data informs copy, which means there’s no guessing from copywriters
Learning the level of awareness your potential buyers are helps to create copy
Why a copywriter is only as good as the questions they ask….so let them ask those questions to help guide your project
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DON'T FORGET: Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer
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Learn about Kristin Macintyre
Kristin Macintyre is a launch copywriter who helps online course creators have feel-good, sold-out launches with copy that connects and converts.
Visit her website macintyrecopy.com Find her on Instagram @kristin.macintyre
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Learn more about Erin: Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.
Stay in touch with your host Erin Ollila:
Website: http://erinollila.com
Instagram: http://instagram.com/erinollila
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
The POWER Pre-Launch Marketing Framework with Ash Chow
04 May 2022
00:46:41
Want to know what makes for a successful sales launch?
Well, one of the key elements is prepping your audience during a pre-launch period so they're primed and ready to buy when it's time to sit down and sell.
Launch strategist, Ash Chow, stops by the podcast today to talk about pre-launch strategy and her POWER framework. This is a longer-than-usual episode and every moment is worth a listen.
Curious about pre-launch strategy? Here's exactly what we discussed on the podcast:
How most business owners attach a lot of themselves to what they've created, which leads to fear or anxiety in regard to launching.
Ash's mindset coach reminds her that "the victory is in the taking action." and shifting your mindset from outcomes to actions will lead to more contentment
How pre-launch marketing helps you do less heavy lifting during the actual launch period
The timeline to share pre-launch marketing content before a launch, and what to do if you start sharing pre-launch content a bit later than you should have
The factors that go into determining when to start intentional pre-launch marketing, and how to determine how capacity planning and other factors play into the timeline
Ash's framework that covers the five specific things your pre-launch marketing needs to do before your official launch. You don't want to miss this part!
Creating content that makes your product seem like a no-brainer offer.
Long versus short sales pages and the benefits of both.
DON'T FORGET: Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer ________________________________________
Learn more about launch strategist, Ash Chow: Ash Chow is a launch strategist & conversion copywriter for online entrepreneurs who want to sell their digital products on repeat and leave the world a better place than they found it! She thrives on writing empathy driven copy that makes her clients and their audience feel seen and heard.
Learn more about your host: Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is “It depends!”, but she’ll always explain why and how you can make the best decision for your business.
She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin’s work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.
I'm going to be honest with you: When I started my career, I didn't think SEO for copywriting was as powerful as SEO for content writing. <Hangs head in shame>
But for many reasons, I realized that there was just as much value in SEO for copywriting projects like web pages (and potentially even sales pages — gasp!) as there was in longer-form content. In this episode, I'll talk about whether or not investing SEO in your copywriting efforts will bring a good return on investment. And if so, what you can do to maximize that return.
WISH YOU HAD AN SEO CHECKLIST TO HELP YOU WITH YOUR WEBSITE EFFORTS? Well, you do now! Download your free SEO website checklist here: http://erinollila.com/seo-website-checklist
_______________________________________________________________________________________ Learn more about your host: Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is "It depends!", but she'll always explain why and how you can make the best decision for your business.She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.
Off-Site SEO for Podcasts and More with Akilah Thompkins-Robinson
19 Apr 2022
00:48:52
Think SEO is just for your website? Think again! The effort you put into SEO for podcasts, YouTube channels, and other media outlets is such a smart investment in your marketing. But where do you even begin to use keywords and keyword phrases when you’re not writing content for your site? How can you make sure you’re not creating (and getting dinged by the big ol’ search engines for) duplicate content.
In this episode, I’m talking with Akilah Thompkins-Robinson of Girl Get Visible about alllllll the ways SEO can be a major marketing asset when you work on building it up off of your website. There are opportunities to rank with your podcast, YouTube channel, and the guesting opportunities you do in other people’s communities. You just have to know where to look and how to implement the SEO efforts.
Good news. Akilah and I will explain exactly how to do that.
SEO for podcasts and YouTube doesn’t get enough mic time. Which is why I’m so grateful for this conversation with Akilah Thompkins-Robinson.
WISH YOU HAD AN SEO CHECKLIST TO HELP YOU WITH YOUR WEBSITE EFFORTS? Well, you do now! Download your free SEO website checklist here: http://erinollila.com/seo-website-checklist
Learn more about Akilah Thompkins-Robinson, founder of Girl Get Visible :
Akilah Thompkins-Robinson believes everyone should be someone’s #1 in the search engine. She is an SEO Strategist, Tech Founder, author, and speaker who has worked in IT for 17 years and for the last 6 years has been helping online businesses to stand out and get found online.
Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
How do you feel about implementing SEO for content you've created?
Wouldn't it be great if new people were coming into your network more frequently without having to do anything?
On this episode of the Talk Copy to Me podcast, I'm talking with Meg Casebolt of Love at First Search all about SEO. We'll dive into what content is right for your business, how to rank for that content, how long it will take to rank, and what goes into creating content that will help you get found by your ideal audience.
There's so much to learn about SEO for content writing — and we'll help you determine what to focus on.
WISH YOU HAD AN SEO CHECKLIST TO HELP YOU WITH YOUR WEBSITE EFFORTS? Well, you do now! Download your free SEO website checklist here: http://erinollila.com/seo-website-checklist
Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales. Our clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic ... but still want their websites to get found on Google for their brilliance and turn readers. SEO is our vehicle for amplifying entrepreneurial voices and empowering small businesses led by those from marginalized communities to help their families, communities, and the wider world flourish.
Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
Book a Copy Coaching Power Hour if you need quick SEO guidance — https://erinollila.com/copy-coaching/
Learn more about Erin's VIP days to start tackling a larger SEO project — https://erinollila.com/vip-day/
Reach out Erin on Instagram — http://instagram.com/erinollila
Find her on Facebook — http://facebook.com/erinollilacreative
SEOhhhhh! The Basics of Search Engine Optimization and Why SEO Is a Marketing Must
05 Apr 2022
00:25:20
I'm going to be honest with you from the very beginning: I am a geek for all things SEO.
I love the value it delivers. I love keyword research and the "game" of determining the best keywords and tracking them over time. I love using those keywords as I write my copy and making all the strategic decisions necessary to ensure I'm following SEO best practices.
But not everyone loves SEO as much as I do. And I can understand why — SEO can be difficult to understand at first.
But that doesn't mean it has to be hard to understand forever!
I thought recording an SEO podcast for beginners would help the Talk Copy to Me podcast listeners understand the basics of SEO before we dive into how SEO in regard to website copy, content, and off-site optimization for podcasts and video shows.
WISH YOU HAD AN SEO CHECKLIST TO HELP YOU WITH YOUR WEBSITE EFFORTS? Well, you do now! Download your free SEO website checklist here: http://erinollila.com/seo-website-checklist
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Learn more about your host: Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is "It depends!", but she'll always explain why and how you can make the best decision for your business.
She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.
Stay in touch with Erin Ollila, SEO website copywriter:
Book a Copy Coaching Power Hour if you need quick SEO guidance — https://erinollila.com/copy-coaching/
Learn more about Erin's VIP days to start tackling a larger SEO project — https://erinollila.com/vip-day/
Reach out Erin on Instagram — http://instagram.com/erinollila
Find her on Facebook — http://facebook.com/erinollilacreative
Connect on LinkedIn — http://linkedin.com/in/erinollila
Public Speaking as a Form of Thought Leadership with Charlotte Davies
30 May 2024
00:39:42
You’ve been searching for public speaking opportunities for quite some time to share your thought leadership. Now, imaging stepping onto the stage. Do you feel all of the audience’s eyes on you? Will the words that you’re about to share with them change their minds, motivate them or inspire them?
Even more important: How will those words drive your business forward? How do the public speaking opportunities that you participate in fit in with your overall thought leadership?
Today, Charlotte Davies, a friend, award-winning copy and content writer, and a TEDx speaker, joins me on Talk Copy to Me to talk all about public speaking. I hope you'll tune in and stay until the end!
Read the show notes and view the full transcript here: https://erinollila.com/using-public-speaking-opportunities-to-share-thought-leadership/ ______________________________________________
Learn more about our guest expert, Charlotte Davies Charlotte Davies, also known as Charlotte the Copywriter, is an award winning copy and content writer, and TEDx Speaker. As a former PR professional, Event and Development Manager, she has more than 15 years experience in marketing and business. She is also a cancer survivor, beating Non-Hodgkins Lymphoma in 2014.
Learn more about Charlotte by visiting her website, or connecting with her on LinkedIn and Instagram.
Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts • Reach out her on Instagram, Threads or LinkedIn
We've spent this mini-series talking about web pages, so let's end it by talking about all the other types of pages you can have on your site, in addition to the Big 3 we talked about in the past few episodes.
Here, we'll review 20+ types of pages you might want on your site. How many do you think yours has right now?
Stay in touch with Erin Ollila, SEO website copywriter:
Book a Copy Coaching Power Hour if you need help figuring out what pages you need on your site, and what you should put on those pages — https://erinollila.com/copy-coaching
Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
Reach out Erin on Instagram — http://instagram.com/erinollila
Find her on Facebook — http://facebook.com/erinollilacreative
How confident are you with your website's Services or Work With Me page? Are your offers or products all listed on one page? Are you using secondary services pages? How many spots in your top navigation bar are being taken by your offers?
Writing your services page might seem easy if you know your offers well, but there are a LOT of decisions that go into determining how to visually offer your products and services, in addition to how to shape the messaging to move your leads through a decision-making process.
In this episode, we'll talk about the different ways you can present your offers and products to your website viewers, as well as what needs to go on the page (and how to present it!) to make conversions. _______________________________________________________________________________________
EPISODE 006.
Read the show notes and view the full transcript here: https://erinollila.com/how-to-write-a-services-page-that-converts/ _______________________________________________________________________________________
Here's exactly what was discussed on the show:
The 3.5 most common ways to position your services or work with me page/pages. Wait, what? 3.5? Option number 3 had two similar ways to approach it, so it isn't quite 3 and isn't quite 4. Bear with me here
How to determine which of these 3.5 approaches to services pages is best for your business
What information needs to be on your services page(s)? (This part is pretty meaty, and you don't want to miss it!)
Should prices be listed on your services page? If so, how? If not, why? What other ways can pricing be shared?
The similarities and differences between services pages and sales pages
Why your lead magnet (usually) doesn't go on your services page(s)
It's important that design and copy play together nicely when you share your offers
How to review a services page once you've determine you have everything you need on the page.
Here are the websites that were referenced as examples on this episode:
Stay in touch with Erin Ollila, SEO website copywriter:
Book a Copy Coaching Power Hour if you need help figuring out how to write your services or work with me page — https://erinollila.com/copy-coaching
Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
Reach out Erin on Instagram — http://instagram.com/erinollila
Find her on Facebook — http://facebook.com/erinollilacreative
Connect
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Imagine this, someone new finds your website, whether it's a blog that they found when they were searching on Google for something that they needed, maybe they were referred to your site by one of their family or friends. Or maybe they saw your social media content, and they decided they wanted to learn more about you. And now that they have their curiosity is piqued.
So where do you think the most natural place for them to go on your website would be?
If you guess the about page, you're right.
When people have decided that they're interested in learning more about you, as a business owner, or what your business offers, they're going to find their way to your about page. Here you have the opportunity to give your audience insight into who you are, what your business is all about, and why they should stick around and potentially even hire you or buy a product that you're offering.
Is your about page up to par? Yes? No? Maybe? Either way, this episode is a must listen.
And, there's a special bonus for the early listeners of the Talk Copy to Me podcast: complimentary website reviews! Share your name, email, and address with me at bit.ly/tctmreview and I'll respond within a week with actionable and personalized suggestions that you can implement right away.
Read the show notes and view the full transcript here: https://erinollila.com/sorry-but-your-website-about-us-page-isnt-about-you/ ______________________________________________
Learn more about website writer and host of the Talk Copy to Me podcast, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.
Wondering how you can work with Erin to get your About page in purrrrrr-fect shape?
The Key Elements of All Successful Website Homepages
01 Feb 2022
00:28:27
Okay — be honest with me for a second. How does your website make you feel? If you're squirming in your seat right now, you are definitely not alone.
I hear this all the time from prospective clients. They know the importance of a quality website, but they are not thrilled with what they have right now. They're worried that their copy doesn't speak to their audience or it doesn't showcase their mission, vision, and values in a way that they want it to. They may feel like there's no personality or it's not clear from their web presence what an incredible experience that they actually do provide for their customers.
Oh, and I also hear from a lot of people how jealous they are of their competitor's websites. They feel frustrated that people who have been in business for a shorter period of time or who may appear to have less experience than them seem to be vocalizing their message with clarity and attracting the clients that they wish that they could reach.
It's time to change all that. For the next few episodes, I'll be sharing a mini-series on web copy discussing how to develop strong Home, About, and Services pages, along with an episode on all the other pages your site might have (or need!). Today, we're talking the good ol' home page.
Is your website up to par? Yes? No? Maybe? Either way, this episode is a must listen. _______________________________________________________________
EPISODE 004.
Read the show notes and full transcript here: https://erinollila.com/how-to-write-homepage-copy/ _______________________________________________________________
Learn more about Erin Ollila, host of the Talk Copy to Me podcast Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.
Stay in touch with your favorite copywriter, Erin Ollila
The Importance of Niching Down in Biz with Mallika Malhotra
18 Jan 2022
00:34:51
How do you feel when someone asks you what your niche is?
If it makes you feel uncomfortable, you're not alone. So many small business owners get sweaty hands when they think about niching down. But the truth is, choosing a niche for your business helps you stand out from the crowd, make your marketing clearer, and it help your network to refer the perfect clients to you.
I'm so excited to introduce Mallika Malhotra to all of you in the third episode of the Talk Copy to Me podcast.
Mallika is a brand photographer, an award-winning brand strategist, and the founder of The Brand Attraction Society. Mallika started her career working in corporate advertising working for huge brands like Loreal and Oil of Olay, and now she helps women entrepreneurs get clear on their brand message, show up as the face of their brand, and niche down so they can best serve their most ideal clients.
Here, we'll talk about niching down, how to know if you're ready, what to do if the niching doesn't work out so well for you, and how the process of doing all of this will make you a more confident business owner.
Read the show notes and view the full transcript here: https://erinollila.com/niching-down-with-mallika-malhotra/
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Learn more about Mallika Malhotra
Mallika Malhotra is an award winning brand strategist, confidence-stirring mentor, speaker and founder of The Brand Attraction Society. After years of working in corporate advertising on brands like L’Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their brand message, show up as the face of their business and find their power niche. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action. and implementing ideas. When she's not building brands, she's at home in Maine with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.
There's be colors, of course. You'd likely see some pictures of people or products. There will be buttons and maybe even forms. But, when combined, do all of those things give you a clear idea what the site is about? Would you be able to identify what kind of business it is? Who the professional is (and what they do!), or anything else?
Chances are, you wouldn't be able to tell a thing about a website if it didn't have words on it.
So, why are so many small business owners still not investing in their websites?
Now, we’re talking about web copy today simply because I’m biased. As a website copywriter, my job is to write website words, and I’m pretty passionate about cheering on creative entrepreneurs and smart service providers.
But the point stays the same when you translate it to any type of marketing message: Without words, there's a very slim chance that your audience is going to understand your message, and more importantly there's an even smaller chance that they'll connect with it.
But let's stick with websites for this episode. Here, we'll learn .why having a website is so important for any small business owner in 2022, what we can learn from sites who obviously didn't invest in their web projects, and talk about the many ways to build (or rebrand) an online presence, regardless of whether you've been in business for a while or you're just starting out.
Read the show notes and view the full transcript here: https://erinollila.com/do-i-need-a-website-for-my-business-in-2022/ ______________________________________________
Learn more about Erin Ollila, host of the Talk Copy to Me podcast
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.
2 Questions Everyone Wonders As They Consume Content
18 Jan 2022
00:14:31
EPISODE 001.
Wait — what’s this all about?
What’s in it for me?
You might think it’s a bit silly to start the first episode of a brand new podcast posing those two questions, but the truth is, when it comes to creating any type of copy or content, you’re audience is going to ask themselves those two very questions — whether consciously or subconsciously.
Think about it: we all ask ourselves these very questions as we scroll through our social media feeds, scan the subject lines in our email inboxes, and sort through our physical mail after grabbing it from the mailbox.
There’s limited time in all of our already jam-packed days and we want to make sure we’re investing what time we do have in the right ways.
Which is why each and every time you sit down to write copy for your own business and brands, you need to be able to clearly answer those two questions:
What is this message all about?
What’s in it for my audience?
On this (very first!) episode of the Talk Copy to Me podcast, Erin describes ways in which big brands and small businesses forget to answer those very questions, as well as suggested fixes.
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EPISODE 001.
Read the show notes and view the full transcript here: https://erinollila.com/the-two-questions-everyone-wonders-as-they-consume-content/
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Learn more about Erin Ollila, host of the Talk Copy to Me podcast
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.
Trailer: Introducing Talk Copy to Me, a Marketing Podcast
08 Dec 2021
00:03:24
Who would have thought that putting words to the page would be one of the most difficult parts of doing business?
Yet here you are. Spending all your time trying to massage your message, and what you end up with (or what you've already hired out) lacks a certain je ne sais quoi. And you know that if you're not content with the content, it's going to fall flat for your audience as well.
I'm here to tell you it doesn't have to be like this.
Hello friends and welcome to the Talk Copy to Me podcast. I’m your host, Erin Ollila, conversion copywriter, copy coach, and ice-cream indulger.
My mission for Talk Copy to Me is to empower creative entrepreneurs and smart service providers to step into the spotlight and spark a connection with their carefully crafted copy.
See, clever words strung together may sound nice, but strategic and SEO-focused sentences make the difference between the wrong people knocking on your door and the right people patiently waiting on your wait list.
With over 15 years of publishing experience, an MFA in Creative Writing and years of working alongside billion dollar brands, I get what it takes to ideate, create, and implement smart copy and strategic content campaigns.
Though, I also understand how hard it is to be successful and consistent with your own marketing as a small business owner.
I’ve witnessed too many creative entrepreneur floundering as they attempted to launch, rebrand, or pivot their offers and services simply because they didn’t have access to the marketing and copywriting know-how those big brands can easily tap into.
And that, my friends, is exactly why Talk Copy to Me exists.
Since starting my business, I’ve supported hundreds of small business owners, just like you, to develop marketing strategies, uncover and own their brand messaging, and wow with their websites.
I hope this podcast inspires you, encourages you, and lights a fire for you to perfect your copywriting.
You’re in the right place if you’re ready to attract high-quality leads, create instant connections, and transform your audience into paying customers.
Talk Copy to Me will take you behind the scenes with industry experts and give you quality one-on-one time with me, your favorite — or soon to be favorite — copywriter and copy coach.
If you enjoyed spending your time with me today, click on that Subscribe or Follow button in your favorite podcast app.
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Course Creation as a Form of Thought Leadership with Christina Rava
23 May 2024
00:40:37
Have you ever thought about having a course for your business? Or, maybe you have a course or courses right now and you're wondering how it fits in with your overall thought leadership.
Regardless of how you answered that, I want you to stop and think for a second: What do you want to be known for? And can the courses that you'd hope to create or that you already have fill the role of thought leadership for your business.
In today's episode, Christina Rava joins me on Talk Copy to Me to talk all about course creation. We'll talk about how it's a sustainable form of thought leadership and how to go about developing a curriculum and improving on your course to hone your thought leadership and provide for a larger audience.
Learn more about our guest expert, Christina Rava Christina Rava is a launch strategist and Kajabi expert dedicated to helping coaches and consultants to free up their time, magnify their impact, and create scalable revenue through online courses.
As a former meditation instructor, Christina has a mission to help her clients to grow their businesses with as little stress and hustle as possible. Her signature program, The Coach to Course Creator Accelerator, focuses on how to create, market, and sell a course that adds at least $5k of automated revenue to your bottom line each month so that you can step off the trading-time-for-money hamster wheel and scale your business in a more sustainable way.
Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts • Reach out her on Instagram, Threads or LinkedIn
Think about all of the leaders in your industry who are consistently getting headlines, who speak at major conferences, and who seem to have a loyal and dedicated following who hang on their every word.
What sets them apart?
It's not luck. It's not just having the right connections. It's simple: These individuals understand the art of thought leadership. They have taken the chance on themselves to develop what could be a body of work, what could be intellectual property, and they're positioning themselves as the go to experts. And what they're doing is they're inspiring others to follow their lead.
Today's episode kicks off a brand new series all about thought leadership on Talk Copy to ME. And we're going to explore what it really means to be a thought leader and how you can develop and cultivate your thought leadership in a way that's best for you.
Read the show notes and view the full transcript here: https://erinollila.com/what-does-thought-leadership-mean/ ______________________________________________
Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts • Reach out her on Instagram, Threads or LinkedIn
Plagiarism in the Digital Age: Practical Advice and a Personal Story of How My Work Was Stolen
10 May 2024
00:31:54
Is plagiarism a crime? You betcha. But regardless of the legal implications and ethical issues with stealing someone else's work, plagiarism in the digital age runs rampant.
Business owners, course creators, and creatives of any kind often have their intellectual property stolen from them. It's often discussed, and people definitely feel strongly about this, but I don't think you really GET how awful it feels to be plagiarized until someone does it to you.
And my friends, someone just did this to me. My website copy, podcast content, and likely even my course content was stolen by another online business owner for use on two (TWO!) of their business websites and their new podcast.
In this episode, I'll share real-world instances of plagiarism that online businesses' face and the consequences of plagiarism in general, but especially in marketing. I'll unpack the legal and ethical implications of plagiarism, share real-world examples of intellectual property theft, and explore strategies for ways you can protect your intellectual property and make sure that you don't accidentally use someone else's IP in your own work.
And yes, if you stay for the end you'll get ALLLL the deets about how another creator — an artist, if you can believe it — stole my work and what I had to do to reclaim my copy, content, and concepts.
It's been a doozy of the past couple of weeks, friends. A doozy!
Read the show notes and view the full transcript here: https://erinollila.com/plagiarism-in-the-digital-age-practical-advice-and-a-personal-story/ ______________________________________________
Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts • Reach out her on Instagram, Threads or LinkedIn
We talk about return on investment a lot in the marketing world. But how do you know that the thousands of dollars you spent on copywriting and design really gave you any website ROI?
Today I'm talking all about how to measure a website's success after it launches. After listening to the case study that I did with Tony Howell, who recently invested in a website copy project with me, I realized that there was a lot to be said about getting some data to know if the messaging choices, the design choices — and everything really — came together gave you a return on investment for your website. ___________________________________________ EPISODE 118.
Read the show notes and view the full transcript here: https://erinollila.com/how-to-measure-website-roi-after-a-site-launch/ ______________________________________________
Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts • Reach out her on Instagram, Threads or LinkedIn
Part Two of My Case Study With Tony Howell, an SEO and Website Copy Client
05 Apr 2024
00:31:04
Part two of this website copy client case study is here! If you've been curious about would be like to work with me and what goes on behind the scenes in a website copy project, this episode will fill you in.
I invited Tony Howell, a website designer and personal branding expert to join me on Talk Copy to Me to chat about what it was like to work together.
If you haven't listened to part one of this case study yet, I highly recommend going back to the previous episode and giving it a listen first. Since these two episodes were recorded during one conversation we may reference the previous episode in what is discussed today.
Today, you'll hear part two. Tony and I talk about
Whether Tony had difficulty feeling as if he could trust me with his brand (since he's used to being the service provider, not the client)
What Tony learned from working with me that he'll take into future client projects and in his own copywriting for his business
How Erin had to check herself throughout the process to determine whether the advice she was giving was strategic or just preference-related
How Tony and Erin had to completely give up their normal processes and figure out how to work together and in tandem in writing and design
What website wireframing looks like when a copywriter creates it, and how a wireframe can influence the design process as well
And I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what website wireframing looks like, and how we both had to significantly adjust our processes in order to work together.
Learn more and sign up for one of Tony's future in-person events in LA, Chicago, and NYC.
Read the show notes and view the full transcript here: https://erinollila.com/a-website-copy-case-study-with-client-tony-howell/ ______________________________________________
Learn more about your guest, Tony Howell Tony Howell is a personal brand strategist and web designer for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years — performing on Broadway, Off-Broadway, National Tours, and beyond.
In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU.
And don't forget to sign up for one of Tony's future in-person events in LA, Chicago, and NYC.
Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Wom
A Website Copy Case Study with Client Tony Howell: Part One
04 Apr 2024
00:34:26
Wondering what the behind-the-scenes of a website copy project looks like? Curious what it would be like to work with me? Well, you're about to find out the answers to those questions.
I invited Tony Howell, a 2024 website copy client to join me on the podcast to talk about what it was like to work together, and our conversation was so good (and so long!) that I had to split it into two different episodes!
Today, you'll hear part one. Tony and I talk about
Tony's strategic launch plans to drive traffic to his new website (you definitely won't be able to guess this one!)
Why now was the right time for Tony to hire a website copywriter
Ways you can work with a copywriting coach even if you're not ready to hire them for a complete done-for-you project
What influenced his services page and how we made the decisions we did about the messaging and the conversion copywriting needed
Tony's reaction to getting the first complete draft
What Tony learned about copywriting and SEO from working with Erin
and more!
And I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what website wireframing looks like, and how we both had to significantly adjust our processes in order to work together.
Learn more and sign up for one of Tony's future in-person events in LA, Chicago, and NYC.
Read the show notes and view the full transcript here: https://erinollila.com/a-website-copy-case-study-with-client-tony-howell/ ______________________________________________
Learn more about your guest, Tony Howell Tony Howell is a personal brand strategist and web designer for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years — performing on Broadway, Off-Broadway, National Tours, and beyond.
In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU.
And don't forget to sign up for one of Tony's future in-person events in LA, Chicago, and NYC.
Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts • Reach