Talent in Cannabis – Détails, épisodes et analyse

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Talent in Cannabis

FlowerHire

Business & Entrepreneuriat

Forme & Santé

Business & Entrepreneuriat

Fréquence : 1 épisode/18j. Total Éps: 15

Talent in Cannabis is the FlowerHire podcast featuring candid conversations with leaders and professionals shaping the cannabis industry. Each episode goes beyond job titles to humanize executive careers—exploring real journeys, lessons learned, and what it truly takes to build and lead in cannabis.

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Données mises à jour le 09/10/2026

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https://www.linkedin.com/in/davidbelsky/
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https://www.linkedin.com/company/flowerhire/
6 partages
https://www.linkedin.com/in/nicolas-guarino-43939b103/
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Frank Perullo of Ascend Wellness Holdings

Saison 1 · Épisode 13

mardi 6 octobre 2026 • Durée 28:47

Frank Perullo, Co-founder and President of Ascend Wellness Holdings, entered cannabis in 2012, during the Green Rush. Capital was flowing in, companies were trying to expand at any cost, and simply getting a license could provide an opportunity.

Since the Green Rush, companies have had to become sharper, leaner, and much more intentional about how they operate. That’s exactly what Ascend Wellness did. And it got them from a single-state vertically integrated business to a seven-state MSO with 60 stores.

In this episode of the Talent in Cannabis Podcast, Frank Perullo joins David Belsky to talk about what it takes to build in an industry that has changed dramatically over the past decade. Frank shares what he’s learned from navigating growth, pressure, setbacks, and the constant need to adapt.

Frank shares:

What changed between the early “green rush” years and today’s more disciplined cannabis market, and what companies need to do to make it
The hiring mistakes Ascend made early on, especially around cultivation and manufacturing talent
Why Ascend has kept a decentralized leadership model instead of forcing corporate teams back into an office
How talent reviews, performance management, and clear goals help Ascend develop and retain employees

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Drew Duval of Cresco Labs

Saison 1 · Épisode 12

mardi 22 septembre 2026 • Durée 39:04

Drew Duval and his wife, Karen, started FloraCal Farms from a VW bus in Sonoma County in 2014. After 4 acquisitions and a decade later, Drew is now President of Operations at Cresco Labs, leading over 1,300 employees.

In this episode of the Talent in Cannabis Podcast, Drew joins David Belsky to share how his small family business led to Cresco Labs. He dives into what it takes to manage wholesale operations across multiple state markets, including cultivation, manufacturing, product development, and day-to-day facility operations.

Plus, learn:

How Drew and Karen built FloraCal Farms around quality and consistency
The acquisitions that ultimately brought FloraCal into Cresco
What makes California’s cannabis market so difficult for operators
How Cresco balances companywide standards with local decision-making
When cannabis automation delivers a real return
How Cresco develops employees from entry-level roles into leadership positions
Why Drew is optimistic about Ohio, Kentucky, and emerging Southern markets
Why post-harvest remains one of cannabis’s most overlooked investments
The research every candidate should complete before interviewing with an MSO

Find leaders for your cannabis company: www.flowerhire.com

Connect with Drew Duval: https://www.linkedin.com/in/drew-duval-119963139/

Connect with David Belsky: https://www.linkedin.com/in/davidbelsky/

Check out Cresco Labs: https://www.crescolabs.com/

Check out FloraCal Farms: https://www.floracalfarms.com/

Instagram: https://www.instagram.com/flowerhire/

YouTube: https://www.youtube.com/c/FlowerHire

LinkedIn: https://www.linkedin.com/company/flowerhire/

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From the Vault: Lulu Tsui of On The Revel

Saison 1

mercredi 16 septembre 2026 • Durée 38:33

Originally published August 27, 2025 as part of FlowerHire’s Sunset Sessions.

What does it take to build a real community around cannabis?

In this From the Vault conversation, FlowerHire CEO David Belsky sits down with Lulu Tsui, co-founder and Chief Experience Officer of On The Revel, to talk about building community in New York’s evolving cannabis market.

Lulu shares how On The Revel got its start in 2016, creating more accessible and diverse spaces for cannabis professionals, enthusiasts, and curious consumers to connect. She and David dig into what makes New York’s cannabis culture and market unique, how consumer behavior is shaping the industry, and why successful entrepreneurs need to show up, do the research, and be ready to pivot.

They also discuss bringing cannabis together with New York’s music, food, and art communities, the evolution of On The Revel’s events, and Lulu’s work expanding into psychedelics and new community experiences.

In this episode:

Building authentic community in cannabis
The origins and evolution of On The Revel
What makes New York’s cannabis market different
Understanding New York cannabis consumers
Creating events at the intersection of cannabis, music, food, and art
Why entrepreneurs need to listen, learn, and pivot
Expanding community-building beyond cannabis

From the Vault revisits conversations from FlowerHire’s archives with the people who have helped shape the cannabis industry.

Instagram: / flowerhire
YouTube: / flowerhire
LinkedIn: / flowerhire

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Mike Khemmoro of Mango Cannabis

Saison 1 · Épisode 11

mardi 8 septembre 2026 • Durée 28:20

Shortly after high school, Mike Khemmoro started cultivating cannabis as a caregiver in Michigan. Today, he’s the co-founder of Mango Cannabis, a retail operator with 14 dispensaries across Oklahoma, Michigan, New York, and New Mexico. And they have more stores underway in Minnesota and Kentucky.

In this episode of the Talent in Cannabis Podcast, Mike Khemmoro, COO of Mango Cannabis, joins David Belsky to share how missing out on a Michigan license led Mango Cannabis to Oklahoma. Oklahoma had a more accessible application process and gave the company its first opportunity to compete.

He also talks candidly about the imposter syndrome that can come with growing from a first-time business owner into the leader of a company employing more than 300 people.

David and Mike discuss:

Why value and premium products don’t have to be mutually exclusive
What operating in four very different state markets has taught him
Why legalizing cannabis does not create a healthy or sustainable industry
What policymakers get wrong when building legal cannabis programs
Why Mike likes Kentucky’s measured approach to licensing
What Mango looks for when hiring dispensary employees
Learning to defer to experienced HR, finance, and operational leaders

Instagram: / flowerhire
YouTube: / flowerhire
LinkedIn: / flowerhire

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Jared Maloof of Standard Wellness

Saison 1 · Épisode 10

mardi 25 août 2026 • Durée 34:46

Jared Maloof joined Standard Wellness as CFO. A month later, he was CEO.

Since then, he’s helped lead the company through regulatory battles, financial pressure, shifting markets, and expansion across multiple states.

In this episode of the Talent Cannabis Podcast, Jared joins David Belsky to share what he’s learned about building a sustainable cannabis company, hiring the right people, and making smarter decisions as the industry evolves.

They discuss:

Why financial discipline helped Standard Wellness survive some of the industry's hardest years
Why Jared wishes the company had prioritized retail earlier
What Ohio's measured adult-use rollout could mean for the market's long-term health
How Standard Wellness develops employees by giving them visibility into the entire business
Why bringing leadership teams together in person still matters
What cannabis companies can learn from traditional business operators
Why becoming CEO doesn't mean you stop having bosses.
His advice for hiring managers, job seekers, and entrepreneurs

Instagram: / flowerhire
YouTube: / flowerhire
LinkedIn: / flowerhire

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From the Vault: Caleb Counts of Connected Cannabis

Saison 1

mercredi 19 août 2026 • Durée 39:51

Originally published October 8, 2024 as part of FlowerHire's Sunset Sessions.

Before the Talent in Cannabis Podcast, there was Sunset Sessions. From the Vault brings some of our favorite conversations from that series back to the podcast feed.

In this conversation, David Belsky sits down with Caleb Counts, Founder and CEO of Connected Cannabis, to talk about his journey from the legacy market to building one of the most recognized cannabis brands in the country.

Caleb shares how his early experiences in cannabis eventually led him back to the industry, the role a licensing relationship with Berner and Cookies played in Connected's growth, and why the company's commitment to quality has remained at the center of the business.

David and Caleb also discuss:

🔸 Why ego has to be left at the door in cannabis
🔸 How R&D and a commitment to learning helped Connected pioneer new cultivation techniques
🔸 Why humility is critical to maintaining quality and innovation
🔸 How Connected approaches partnerships and expansion
🔸 Why staying focused on the company's mission has helped drive its success

Instagram: / flowerhire
YouTube: / flowerhire
LinkedIn: / flowerhire

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Sarah Strickler of Grown Rogue

Saison 1 · Épisode 9

mardi 11 août 2026 • Durée 23:28

In this episode of the Talent in Cannabis Podcast, David Belsky speaks with Sarah Strickler, co-founder and Head of Community Relations at Grown Rogue.

Sarah reflects on the values that have shaped Grown Rogue, including trust, discipline, internal growth, community, and creating an environment where employees feel supported.

🔸 How Sarah’s background as an athlete influenced her approach to teamwork and leadership
🔸 The early beginnings of Grown Rogue in Oregon’s medical cannabis market
🔸 Examples of employees who have grown into larger leadership roles
🔸 Why Grown Rogue invests in leadership training for managers
🔸 Sarah’s belief in supporting employees through personal and professional challenges
🔸 How trust, communication, and everyday interactions shape company culture

Instagram: / flowerhire
YouTube: / flowerhire
LinkedIn: / flowerhire

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Nicolas Guarino of Jaunty

Saison 1 · Épisode 8

mardi 28 juillet 2026 • Durée 38:11

In this episode of the Talent in Cannabis Podcast, host David Belsky speaks with Nicolas Guarino, co-founder and CEO of Jaunty. Nicolas shares the company’s 9-year journey from New York’s hemp pilot program to becoming a vertically integrated cannabis brand.

Nicolas grew up in a multigenerational farming family and entered hemp at 22, believing it could eventually create a path into legal cannabis. After raising millions of dollars and building a processing operation, he watched CBD ingredient prices fall from approximately $6,000 per kilogram to as little as $60.

Jaunty was preparing to shut down when New York created a path for qualified hemp cultivators and processors to participate in the emerging adult-use market. That opportunity allowed Nicolas and his team to rehire employees, apply years of operational experience, and transform an ingredient business into a consumer brand.

David and Nicolas also discuss:

Why agricultural inputs commoditize faster than consumer brands
How Jaunty maintained its position through reliable service, consistent products and competitive pricing
Why premium live resin and rosin products represent the brand’s next stage of growth
How weak enforcement can disadvantage cannabis companies that follow the rules
Why flexibility, intelligence and emotional resilience matter when hiring in cannabis
What aspiring founders should learn before investing in a cannabis brand

Nicolas also shares why Jaunty is preparing to expand beyond New York. The company originally expected the state market to grow much faster, but dispensary opt-outs, illicit competition, and slower-than-expected sales growth have changed that outlook.

With its New York operation becoming more efficient and a new vape line designed for expansion, Jaunty is now considering opportunities in nearby Northeastern markets.

Find leaders for your cannabis company: www.flowerhire.com

Connect with Nicolas Guarino:

Laura Jaramillo Bernal of Botany Bay

Saison 1 · Épisode 7

mardi 14 juillet 2026 • Durée 39:41

In this episode of the Talent in Cannabis Podcast, host David Belsky speaks with Laura Jaramillo Bernal, COO of Botany Bay and COO of nuEra Cannabis, about building a cannabis company designed to last.

Laura shares how nuEra grew from three medical dispensaries and fewer than 40 employees into a vertically integrated operator with approximately 300 employees, nine Illinois dispensaries, cultivation operations, in-house brands, and an expanding presence in Kentucky.

They discuss why nuEra resisted the industry’s “growth at any cost” mindset, how the company is approaching its first meaningful expansion outside Illinois, and why strong business fundamentals still matter more than hype.

David and Laura also discuss:

How Laura’s background in journalism and television shaped her leadership style
How hands-on leadership, cross-functional collaboration, and long-term thinking shape company culture
The role hands-on leadership plays in building trust and accountability
How adult-use legalization and product shortages reshaped nuEra’s growth strategy
Why Kentucky became the company’s next market and how expertise moves across state lines
What cannabis companies should look for when hiring leaders from outside the industry
Why Laura’s ideal candidate is often someone entering their second cannabis role

Find leaders for your cannabis company: www.flowerhire.com

Connect with Laura Jaramillo Bernal: https://www.linkedin.com/in/jaramillolaura/

Connect with David Belsky: https://www.linkedin.com/in/davidbelsky/

Check out Botany Bay:

Colton Griffin of Flourish Software

Saison 1 · Épisode 6

mardi 9 juin 2026 • Durée 47:42

What does it actually take to run a cannabis operation? Colton Griffin has spent nearly a decade building the answer.

On episode 6 of the Talent in Cannabis Podcast, David Belsky, CEO at FlowerHire, sits down with Colton Griffin, founder and CEO of Flourish Software.

Flourish Software is the operating system powering cannabis cultivators, manufacturers, distributors, and retailers across the country.

Before cannabis, Colton was deep in supply chain engineering for some of the most complex warehouse operations in the country. When he saw how cannabis operators were running million-dollar businesses off spreadsheets and gut instinct, he knew exactly what needed to be built.

In this episode, Colton shares what it really takes to run a tech company in the most regulated, fragmented, and unpredictable industry in America.

They cover:

Why 80% of a software implementation is change management — not the tech itself
The real cost of not knowing what's on your shelves (and what it's doing to your cash flow)
Why cannabis operators need industry-specific software — and what happens when they try to bolt SAP onto a grow operation
How Colton thinks about AI right now
What rescheduling actually means for medical operators on the ground today
His honest advice for entrepreneurs who want to build in cannabis

This one's for you if you’re an operator, the builder, or ever inherited a spreadsheet that was supposed to be a "system."

Host: David Belsky | Guest: Colton Griffin, CEO, Flourish Software

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Talent in Cannabis – Détails, épisodes et analyse

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