Helpful tips, heart-warming tales, and honest reviews for the busy dog parent, with our first product launching in Q1 2026! (Elevated food and water station)
Be First to See Our First Product, an elevated bowl - Join the wait list here https://tailsandtoneselevated.carrd.co/
After struggling to find sustainable, well-designed options for her own pup, and digging deep into the pet industry during her Master’s in Sustainable Design, Mariska realized she was searching for products that simply didn’t exist.
She realized that if these products didn’t exist yet, maybe it was her turn to help bring them to life.
That mission sparked both the upcoming product line and the creation of Tails & Tones.
Being a dog mom is the best, but let’s be real, it can also be confusing, messy, and a little lonely sometimes. That’s why the podcast was born: a warm, practical corner of the internet for intentional, busy dog parents.
Every second Friday, host Mariska (fellow dog parent, dog-obsessed human, and sustainability-driven designer) delivers short, soulful episodes filled with dog-care tips, honest product reviews, inspiring stories, and real-life advice you can actually use.
And now the next chapter begins:
Our very first Tails & Tones product launches May 2026! Thoughtfully designed, sustainability-led, and made for modern dog parents like you.
Alongside the elevated food & water station, we currently have three additional products in R&D, all created with the same intentional, sustainable approach.
Be the first to know when our first product go live, join the waitlist here https://tailsandtoneselevated.carrd.co/
Listen on your favorite podcast app, Apple Podcasts, Spotify, Amazon, or anywhere you tune in. You can also subscribe directly at https://tailsandtones.com/listen
If something in the show speaks to you, or you know a fellow dog parent who’d love it, please share it and leave a review on https://www.podchaser.com/podcasts/tails-and-tones-6086657
Got questions or just want to say hi? I’m always around on Instagram @tailsandtones
Where every tail tells a story, and every tone speaks from the heart.
Instagram: https://www.instagram.com/tailsandtones/
Facebook: https://www.facebook.com/tailsandtones
Patreon: https://www.patreon.com/TailsandTones
Website: https://www.TailsandTones.com
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40: Doodle Coat Care Secrets with Elina Panteleyeva
Épisode 40
vendredi 2 octobre 2026 • Durée 26:16
TL;DR
On Episode 40 of Tails and Tones, Dood Woof founder Elina Panteleyeva explains why doodle coats mat faster than other breeds and how her brand, used by 70,000+ doodle owners, fixes it with daily detangling and clean-label ingredients.
Guest Bio:
Elina Panteleyeva is the founder of Dood Woof, a natural grooming and coat-care brand built exclusively for doodles. After being laid off from her tech job in 2023, she and her Blue-Eyed Tri-Colored Mini Bernedoodle, Oscar, set out to solve his constant matting with clean, human-grade ingredients instead of harsh chemicals. Dood Woof has since been used by more than 70,000 doodle owners and partners with Doodle Dandy Rescue, donating a portion of every purchase to rescue, rehab, and rehome doodles in need.
During This Episode:
Elina's journey from a tech and AI layoff to founding Dood Woof
The exact moment Oscar's matting problem turned into a business idea
Why doodles' coats mat so much more easily than other breeds
What actually causes tangles: floppy ears, trapped moisture, allergens, and constant movement
The unglamorous first steps of formulating a natural grooming product with no chemistry background
Ingredient red flags to watch for on any dog shampoo label
What "human-grade" ingredients actually means for a doodle's coat
The daily grooming routine Elina uses to keep Oscar mat-free
How often doodles should actually be bathed, and why more is not better
What to do, and never do, with an already-stubborn mat
The biggest grooming myth doodle owners still believe about groomer visits
How grooming routines should shift between seasons, especially in hot climates like Texas
The Doodle Dandy Rescue partnership and how it works day to day
Marty's story: from a chained, aggressive rescue to a loving home
What Oscar has taught Elina about staying the course while building a business
One-sentence advice for brand-new doodle parents
Oscar's quirks, and why doodles are "too smart for their own good"
Takeaways:
Doodles have almost human-like hair that mats and tangles easily, especially with rolling around and floppy ears that trap moisture and allergens.
Daily brushing and detangler spray prevent most mats. Once a mat is large, a professional groomer needs to cut it out, spray alone will not fix it.
Read the ingredient label like you would your own shampoo: if you cannot pronounce it (like cyclomethicone), it is a red flag. Look for recognizable names like coconut cleanser and quinoa protein.
A doodle's grooming routine should shift with the season. Hotter months, like Texas summers, mean more frequent haircuts and grooming visits.
Going to the groomer every two months is not enough on its own. Daily brushing at home is the owner's real responsibility.
Elina built Dood Woof after being laid off from her tech and AI job in 2023, testing DIY detangling ingredients before finding a manufacturer to formulate the product.
A portion of every Dood Woof purchase supports Doodle Dandy Rescue, a Texas-based, all-volunteer rescue exclusively for doodles, funding behavioral training and vet care for dogs like Marty.
Oscar, Elina's Blue-Eyed Tri-Colored Mini Bernedoodle, is technically her co-founder, and taught her that building a business is not a straight climb, it is ups and downs you stay the course through.
[04:15] The moment Oscar's matting problem sparked the business
[06:43] From an AI and tech career to formulating a grooming product
[08:46] Why doodle coats mat so much more than other breeds
[09:33] Elina's bathing and grooming routine with Oscar
[10:40] The most common mistake doodle owners make
[12:20] Ingredient red flags to look for on the label
[13:52] What to do, and never do, with a stubborn mat
[16:10] The biggest grooming myth doodle owners believe
[17:24] The Doodle Dandy Rescue partnership
[18:15] Marty's story: from chained and aggressive to a loving home
[19:16] What Oscar has taught Elina about building a business
[20:43] One sentence of advice for every new doodle parent
[21:13] Oscar's quirks: the doodle who "understands English"
[23:13] Where to find Dood Woof and Elina
FAQ
Why do doodles' coats mat so easily?
Doodles have almost human-like hair that tangles the way ours does if it is not brushed, and their floppy ears trap moisture, which adds to allergy issues and helps mats form faster.
How often should you bathe a doodle?
Once a month is a reasonable baseline, more only if your dog smells or is itching. Washing daily strips natural oils and is not good for their coat, just like it is not for human hair.
What ingredients should doodle owners avoid in grooming products?
Watch out for names you cannot pronounce, like cyclomethicone, a silicone. Look instead for recognizable ingredients such as coconut-based cleanser and quinoa protein.
What should you do if your doodle already has a big mat?
Take them to a professional groomer to have it cut out safely. Detangler spray works to prevent daily tangles, but it will not dissolve an existing large mat.
What brush works best for a doodle's coat?
Start with a wire or metal comb to work through knots at the skin, then finish with a slicker brush. Elina points to the Chris Christensen brand as a solid, tested option.
What's one thing every new doodle owner should do on day one?
Start training early and get them comfortable with brushing and grooming right away. Doodles are smart and treat-motivated, and grooming only gets harder if they are scared of the brush or the groomer.
About the Author: Mariska Nell
Mariska is the founder of Tails and Tones, a design-led, sustainable dog product brand. She's also the host of the Tails and Tones podcast, where she explores dog health, product design, and intentional pet parenting with experts, veterinarians, and fellow dog parents.
Background: Mariska holds a Master's degree in Sustainable Design, a Bachelor's in Interior Design, and a Postgraduate qualification in Environmental Science. She's spent over 10 years working as a sustainability designer and strategist across the UAE, Australia, South Africa, the UK, and India. Her previous work includes collaborations with brands like Nespresso, Costa Coffee, and Dubai Airport, and she founded Design By Mariska, known for trash-to-treasure art exhibited at Dubai International Airport. She's also the host and founder of Mama Earth Talk, a sustainability podcast with 200+ episodes on zero waste and climate action, featuring guests including Dr. Sylvia Earle and the late Dr. Jane Goodall. She created the free Living Lighter course for practical sustainable living.
Piper: Mariska shares her life and work with Piper, her French Bulldog rescue dog. Piper joined the family in 2021 at 5 months old and has been the Chief Paw-duct Tester for everything Tails and Tones creates. Piper's journey, including cleft palate repair, luxating patella, arthritis risk, and recent mobility challenges, directly shaped the founding mission of Elevé (Tails and Tones' first product: a modular, height-adaptive feeding system).
Mission: We are on a mission to help modern dog parents simplify everyday care and elevate life with their pets, without sacrificing style or sustainability. Tails and Tones exists to build products that show up for dog parents, beautiful, sustainable, and robust enough to support you on the worst days. Not just the easy ones.
You can find Mariska at @tailsandtones on Instagram, or visit tailsandtones.com to learn more about Elevé and the Tails and Tones mission.
39: Red Light Therapy & Why Dogs Need Light with Jackie Jolie
Épisode 39
vendredi 4 septembre 2026 • Durée 48:13
TL;DR
Jackie Jolie, founder of AnimaSol, explains why modern dogs are deficient in red and near-infrared light wavelengths due to spending 97% of their time indoors. She breaks down the quantum biology behind light therapy, why LED devices are as effective as expensive lasers, and shares how daily red light therapy improved Piper's mobility in two weeks. The episode covers protocols, speed of results, and why light is a foundational nutrient for dog health.
Piper's discount code is PiperSol for your 10% discount
During This Episode
Jackie's personal health journey: Lyme disease diagnosis, natural healing, discovery of quantum biology
Why light deficiency is the missing nutrient for indoor dogs
How red and near-infrared light hits mitochondria and changes cellular function
The difference between laser and LED red light therapy (same science, different delivery)
AnimaSol's 5-wavelength design and 2:1 near-infrared to red ratio
Piper's back leg episode and her improvement with daily light therapy + protein
Protocols: 15 minutes daily for prevention, up to 2x30 minutes daily for acute issues
Speed of results: arthritic dogs improve in 5-10 days, paralyzed dogs walk in 12 days
The "sprinkler vs pressure washer" analogy explaining LED vs laser effectiveness
Marley's paralysis story: standing in 5 days, walking in 12 days
Why light therapy amplifies every other health modality with no contraindications
Jackie's vision: launching human blankets in August 2026, teaching quantum biology globally
Timestamps
[00:00] - Intro: Does red light therapy for dogs actually work?
[02:37] - Meet Jackie Jolie and her background in bodywork
[05:43] - The turning point: Lyme disease discovery of quantum biology
[08:08] - The science: How light hits mitochondria and changes biology
[15:07] - LED vs Laser: Why they're the same therapy, different delivery
[20:32] - Sprinkler vs Pressure Washer analogy explained
Links from the EpisodeWhere Can People Find Our Guest?Key TakeawaysFAQAbout the Author: Mariska Nell
38: From Dog Account to Business, with Robin Waite
Épisode 38
vendredi 7 août 2026 • Durée 57:01
TL;DR
Business coach Robin Waite (Fearless Business) joins Mariska to break down why "exposure" isn't a payment plan, how raising your prices can mean selling less for the same profit, and why waiting for the perfect moment is quietly costing you customers. Plus: his Guinness World Record, his 4Ocean plastic pledge, and a live "build a 100K month" business plan.
Guest Bio:
Robin Waite is a UK-based business coach and the founder of Fearless Business. After 12 years running a marketing agency, he sold it in 2016 and has spent the last decade coaching entrepreneurs on pricing, positioning, and building profitable, sustainable businesses. He is the bestselling author of Take Your Shot and Fearless Pricing, has guested on over 300 podcasts, and has coached creators including Ali Abdaal and Simon Squibb. He also holds a Guinness World Record for taking part in the largest speed-networking event on record.
Takeaways:
A hobby becomes a business the moment you decide it is one, and start planning six months, a year, and two years out instead of just three weeks ahead.
"Exposure" is not a business model. Real partnerships are a long-term marketing asset built on trust, not a one-off trade.
One podcast guest appearance (Robin's on Ali Abdaal's show) generated 3,000 leads and over £300,000 in revenue, three years after the relationship began.
Pricing at the average makes you average. Aim for the top 10% of your category instead of matching competitors.
Raise your prices by 5% and you can sell 11% fewer units for the same profit. At 10%, it's 22% fewer units.
The "build one, sell one" approach (borrowed from Simon Squibb) beats waiting to launch until everything is perfect.
There's a real difference between being exhausted and having genuinely exhausted your options, and most founders find out the hard way.
Robin's dogs Wilbur and Twiggy are his cue to stop "procrastiworking": when he catches himself stalling, he closes the laptop and takes them for a walk in the Cotswolds instead.
Robin donates to 4Ocean with every new client, working toward removing 100kg of ocean plastic, currently at roughly 40kg.
Relevant links mentioned in the episode:Timestamps to relevant points within the episode:About the Author: Mariska Nell
37: How Dogs Build Better Kids: Responsibility, Enrichment & the Human-Dog Bond with Brian Manni of Pup O'Clock
Épisode 37
vendredi 3 juillet 2026 • Durée 35:39
TL;DR
Brian Manni, founder of Pup O'Clock, shares how watching his son grow up alongside their family pug, through bullying, family stress, and the ordinary hardships of childhood, inspired him to build a monthly subscription box that turns dog ownership into a hands-on lesson in responsibility, empathy, and discipline for kids. He explains why dogs returned to shelters are usually under-stimulated rather than "bad," why the one skill a child needs before a dog will truly respond to them is consistency, and why raising a dog with your kids builds better humans, not just better-behaved pets.
Guest Bio:
Brian Manni is the founder of Pup O'Clock, a monthly themed subscription box (with a nonprofit arm) designed to help families build deeper bonds between children and their dogs. Fuelled by his personal journey in sobriety and watching his son navigate childhood with a pug by his side, Brian built Pup O'Clock around the belief that the right tools — not good intentions — are what keep dogs in homes and out of shelters. His mission: reach one million families.
Takeaways:
Dogs that end up back in shelters aren't bad dogs — they're under-stimulated. Enrichment (mental stimulation) is the most commonly missing piece in family dog ownership.
The one skill a child needs before a dog will respond to them is discipline and consistency — and those exact same skills build better humans.
When a child takes responsibility for a living being, something shifts: they're no longer the centre of the universe. The humility and introspection that follows is powerful.
Themed, monthly boxes keep kids engaged longer than one-off purchases — variety without the parents having to do the research.
Every Pup O'Clock box includes a built-in contribution back to a shelter, trainer, or organisation supporting the human-dog bond — because behaviour change, not just money, is what stops dogs being returned.
Relevant links mentioned in the episode:
Use code PIPER10 for 10% off your Pup O'Clock subscription at check out.
Timestamps to relevant points within the episode:About the Author: Mariska Nell
36: Limping But Not in Pain? Why Your Dog's Discomfort Is Easier to Miss Than You Think with Dr. Ellie Lederer
Épisode 36
vendredi 5 juin 2026 • Durée 50:02
TL;DR
Dr. Ellie Lederer, an ECVS board-certified small animal orthopedic surgeon at Umm Suqeim Veterinary Centre in Dubai and founder of MOVES, explains why the phrase "they're limping but they're not in pain" is almost never true, dogs and cats are simply wired to hide discomfort. She covers the subtle signs of joint pain most owners miss, why slippery flooring may contribute to hip dysplasia in puppies, when to stop "waiting and seeing" and get a vet involved, and confirms that feeding at the correct height and posture is clinically recommended for dogs with osteoarthritis, neck pain, or disc disease, while flagging that floor feeding puts unnecessary flexion and weight load through the front legs at every single meal.
In this episode, we sit down with Dr. Ellie Lederer, an ECVS board-certified small animal orthopedic surgeon, and the founder of MOVES, a free online orthopaedic journal club for vets across the Middle East. We get into the subtle signs that your dog might be in more pain than they're letting on, the most common orthopedic conditions in small dogs, what slippery floors are actually doing to your puppy's hips, when waiting is fine versus when you really need to see a vet, and, something that is incredibly close to my heart, why feeding posture matters so much more than most of us realise, especially for dogs already navigating joint issues.
Guest Bio:
Our guest today is Dr. Ellie Lederer, an ECVS board-certified small animal orthopedic surgeon currently running a referral orthopaedic service at Umm Suqeim Veterinary Centre in Dubai. She specialises in joint replacements, fracture repair, cruciate disease, elbow disease, and all things bones and joints in dogs and cats.
With two decades of veterinary experience, five years of training followed by fifteen years in practice, including a full residency in the UK Dr. Ellie holds one of the highest qualifications available in her field. She is also the founder of MOVES (Middle Eastern Orthopaedics Veterinary Excellence Society), a free online journal club designed to improve clinical outcomes for pets across the UAE by making the latest research accessible to vets in practice.
Takeaways:Relevant links mentioned in the episode:Timestamps to relevant points within the episode:
35: Understanding Dog Behavior, The Hidden Link Between Pain, Emotions & Reactivity with Dr Julie Ashton
Épisode 35
vendredi 1 mai 2026 • Durée 52:05
TL;DR
Dr. Julie Ashton, an ABTC-certified veterinary behaviourist and founder of Life on Four Legs, explains why behaviour problems in dogs are almost always a sign of pain, fear, or emotional struggle, never spite or control. She breaks down why "reactivity" is a descriptor, not a diagnosis, why any change in behaviour should be treated as medical until proven otherwise, why you cannot socialise an adult dog once the 14-16 week window has closed, and why feeding at a neutral neck height "can have a big impact on dogs that are painful and is not a bad thing to do for every dog."
In this episode, we sit down with Dr. Julie Ashton, an ABTC-certified veterinary behaviorist, to unpack what’s really going on behind common dog behavior challenges, from reactivity and anxiety to sudden changes like house accidents or obsessive ball play. We explore the powerful connection between physical health, emotional wellbeing, and behavior, and why many issues are often misunderstood as “bad behavior” rather than signs of stress, fear, or even pain. This conversation is packed with practical, science-backed insights to help dog parents better understand their pets, avoid common mistakes, and build a calmer, more supportive environment for their dogs.
Guest Bio:
Our guest today is Dr. Julie Ashton, an ABTC-certified Veterinary Behaviourist who helps dogs and cats with complex behavioural challenges. Julie discovered her passion for behaviour while studying at Bristol Vet School, where she graduated in 2009 as both a veterinarian and with a degree in Animal Behaviour and Welfare. After working in London and later Sydney, she now runs her behaviour practice from rural Essex, supporting pet owners through referral behaviour consultations both online and in person.
Takeaways:
Behavior problems are often rooted in pain, fear, or emotional distress, not disobedience
Always rule out medical issues first when behavior changes suddenly
Reactivity is a symptom, not a diagnosis, understanding the cause is key
Relevant links mentioned in the episode:Timestamps to relevant points within the episode:About the Author: Mariska Nell
34: If I Got a Puppy Tomorrow, I’d Do THIS Differently
Épisode 34
vendredi 17 avril 2026 • Durée 35:10
TL;DR
In this solo episode, Mariska Nell reflects on nearly six years with Piper and shares everything she'd set up from day one if she were starting over, from building a consistent daily rhythm to the feeding posture discovery that changed how she thinks about mealtimes entirely. She walks through dental habits, medicine prep (including her go-to cheese ball technique), and why introducing equipment like ramps, shoes, and strollers early, before you actually need them, makes life so much easier down the line.
Our French Bulldog, Piper is almost six. And looking back, there's a list of things Mariska would do differently from day one. In this solo episode, she shares everything, the daily routines, the health habits, the equipment, and the medical prep, that she wishes someone had told her before Piper came home.
Takeaways:
Why a consistent daily rhythm matters more than any individual training technique
The feeding setup most owners miss, and why how your dog eats matters as much as what they eat
Teeth cleaning alternatives when brushing just isn't happening (drops, foam, enzymes)
How to get your dog comfortable taking medicine, the cheese ball method and the decoy trick
Why you should introduce shoes, ramps, and strollers before you ever need them
The midday rest most dog parents skip, and why it changes everything
The non-negotiables Mariska would never go without
Relevant links mentioned in the episode:
Enzyme tooth gel, dental drops, dental foam that we use or ask your vet or local pet store
Episode 33: The Hidden Cause of Dog Allergies with Amanda Smith
Sign up to our Tails and Tones waiting list for our first product (Piper's Founders Pack, Elevated Food System)
Timestamps to relevant points within the episode:About the Author: Mariska Nell
33: The Hidden Cause of Dog Allergies Most Owners Miss with Amanda Smith
Épisode 33
vendredi 3 avril 2026 • Durée 44:22
TL;DR
Amanda Smith, a functional canine nutritionist with over 20 years in the veterinary field and founder of Canine Gut Solutions, explains why roughly 70-80% of a dog's immune system lives in the gut, meaning itchy skin, ear infections, and even anxiety often trace back to gut health rather than "allergies" alone. She shares simple, practical ways to start improving gut health (swapping a small percentage of kibble for whole foods, rotating proteins) and confirms that elevated bowl height can support neck posture and digestion, calling it especially kind for brachycephalic dogs.
In this episode, we dive into one of the most overlooked root causes of common dog health issues: gut health. From itchy skin to ear infections and low energy, we explore how what goes into your dog’s bowl directly impacts their wellbeing. Joined by functional canine nutritionist Amanda Smith, we unpack simple, realistic ways to start improving your dog’s health without overwhelm.
Guest Bio:
Amanda Smith is a functional canine nutritionist with over 20 years of experience in the veterinary field. After working across multiple roles in clinical practice, she shifted her focus to nutrition and gut health. Today, she helps dog parents identify the root causes of health issues and guides them in transitioning from processed diets to more balanced, whole food approaches.
Takeaways:
The inside-out connection: most issues like itching, behavior changes, and immunity start in the gut
It’s not just “allergies”, signs like licking, stress, and even poop changes can point to gut imbalance
You don’t need to overhaul everything, start by adding simple foods like sardines, eggs, and blueberries
Rotation matters more than perfection when it comes to nutrition
Overfeeding and lack of variety are some of the biggest mistakes dog parents make
Testing can give direction, but your dog’s behavior and stool already tell you a lot
There’s no one-size-fits-all, everything from food ratios to bowl setup should suit your dog
Relevant links mentioned in the episode:Timestamps to relevant points within the episode:About the Author: Mariska Nell
32: Why Your Dog Reacts (And What It’s Trying to Tell You) with Mena Lopes
Épisode 32
vendredi 20 mars 2026 • Durée 42:53
TL;DR
Mena Lopes, founder of Ginger's Way, a Dubai-based dog trainer and behaviourist, conservation biology graduate, and creator of Leash Explorer UAE, explains why reactivity in dogs is never a "bad dog" problem. It's communication rooted in fear, stress, or past trauma, and it's neither the dog's fault nor the owner's. She breaks down why you cannot "reward" a fearful dog by comforting them (it builds trust rather than reinforcing fear), why management and true behaviour-change training are two very different things, and how to read subtle calming signals like a dismissive lick, whale eyes, and ear position before a reaction escalates.
Have you ever felt your stomach tighten the moment another dog appears on a walk? This episode is for you.
We sat down with dog behaviorist Mena Lopes to talk about reactivity, what it actually is, why it happens, and why it’s so often misunderstood. What we kept coming back to is this: it’s not about having a “bad dog.” It’s about understanding what’s going on underneath the behavior.
We also get into potty training, regression (because yes, that happens), and how to stay kind to yourself on the harder days, the ones where nothing seems to be working.
Guest Bio:
Mena Lopes is a dog trainer and behaviorist, and the founder of Ginger’s Way in Dubai. Originally trained in conservation biology, her work today focuses on helping dogs and their humans navigate things like reactivity, anxiety, and everyday challenges, in a way that feels practical, supportive, and realistic.
Takeaways:
Reactivity isn’t random, it’s often rooted in fear, stress, or uncertainty
Your dog isn’t doing it on purpose (even when it feels like it)
Progress takes time, much longer than most people expect
Understanding your dog changes how you respond
Small signals matter more than the big reactions
Potty training isn’t linear (and regression is part of it)
You can work on behavior while still accepting your dog as they are
Not every dog needs to be social, and that’s okay
“Good behavior” often goes unnoticed (until it changes)
Relevant links mentioned in the episode:Timestamps to relevant points within the episode:About the Author: Mariska Nell
31: Senior Dog Care & When Is It Time? Navigating Dog Dementia and Pet Loss With Adam Greenbaum
Épisode 31
vendredi 6 mars 2026 • Durée 43:25
TL;DR
Adam Greenbaum, founder of Love, Baxter (the world's largest pet end-of-life resource) and previously founder of WhiskerCloud, shares what he learned after losing his dog Baxter suddenly, and how that grief led him to build a platform helping pet parents plan for end-of-life care instead of avoiding it. He explains why tracking "good days vs. bad days" grounds hard decisions, why you never have to agree to euthanasia in the moment even if a vet suggests it, why consistent routines comfort senior pets, and what to say (and never say) to someone grieving a pet.
Caring for our pets as they grow older asks something deeper of us, more noticing, more patience, and sometimes the courage to begin preparing for goodbye. In this heartfelt conversation, Adam Greenbaum, founder of Love, Baxter, shares his personal journey through losing his beloved dog Baxter and caring for his 16-year-old Boston Terrier, Sophie, who is living with dementia. Together, we explore anticipatory grief, senior pet care, making end-of-life decisions with clarity, and how to support someone grieving the loss of a pet. This episode is a gentle reminder that loving well includes planning well, and that no pet parent has to walk that road alone.
Guest Bio:
Adam Greenbaum is the founder of Love, Baxter, the world’s largest pet end-of-life resource and professional directory, created in honor of his late dog Baxter. He previously founded WhiskerCloud, a veterinary technology company that supported over 10,000 veterinary clinics globally before being acquired by PetDesk. Today, Adam partners with veterinary teams and human hospice professionals to remove friction for families, provide practical tools, and raise the standard of care from the first hard conversation through aftercare. He lives in Newport Beach, California with his wife Elizabeth, their senior Boston Terrier Sophie, one-year-old Boston Terrier Cosmo, and their cat Nala.
Takeaways:
Preparing for end-of-life care does not make it happen sooner, it creates clarity when it matters most.
Tracking “good days vs. bad days” can help pet parents make grounded, compassionate decisions.
You do not have to agree to euthanasia immediately if your pet is stable, you can pause and reflect.
Relevant links mentioned in the episode:Timestamps to relevant points within the episode:About the Author: Mariska Nell
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YouTube: @animasol (education videos launching end July/early August)
LinkedIn: @animasol
Email: Contact via website
Light is a foundational nutrient. Indoor dogs spending 97% of their time indoors are deficient in red and near-infrared wavelengths.
Genes load the gun, environment pulls the trigger. You have 80% control over your dog's health outcomes.
Laser and LED red light therapy deliver identical photobiomodulation results. LEDs are safer, cheaper, and practical for home use.
AnimaSol's design uses 5 wavelengths in a 2:1 near-infrared to red ratio, optimized for animals with fur.
Prevention: 15 minutes daily. Acute issues (paralysis, severe arthritis): up to 2x30 minutes daily, titrate down as healing progresses.
Results are fast: Arthritic dogs show improvement in 5-10 days. Paralyzed dogs can walk in 12 days with intensive protocols.
Light therapy has zero contraindications and amplifies every other health modality (supplements, physical therapy, medications).
Brachycephalic breeds (French Bulldogs, Pugs) and senior dogs with mobility issues see the most dramatic improvements.
Piper's case study: Two weeks of daily red light therapy + increased protein intake produced noticeable mobility improvements confirmed by her physio.
Light deficiency is a foundational problem affecting indoor dogs. Unlike supplements or medications, light therapy addresses the root cause.
Is red light therapy safe for dogs?
Yes. LED red light therapy (like AnimaSol's products) is completely safe with zero contraindications. You cannot overdose on light therapy. Dogs cannot be harmed by the wavelengths used. Protective glasses are not required (unlike with lasers).
How long before I see results?
Results vary by condition. For arthritis and mobility issues: 5-10 days of daily use. For paralysis or severe conditions: 5 days to standing, 12 days to walking with intensive protocols (2x30 min daily). Some dogs show improvement within the first session.
Is red light therapy expensive?
AnimaSol's DogSol jackets are a fraction of the cost of laser therapy ($20,000-$50,000 per device). They're a one-time purchase with no ongoing vet appointment costs. Much more affordable than chronic supplement or medication management.
Can I use it every day?
Yes. In fact, you should. For prevention in healthy indoor dogs: once daily (15 minutes). For acute issues: up to twice daily (30 minutes each session) until improvement, then titrate down to daily maintenance.
Can I overdo red light therapy?
No. Due to biphasic dosing, there's a plateau where cells can only absorb so much light at once before needing time to process. You cannot cause harm or overdose with LED light therapy.
What's the difference between laser and LED red light therapy?
They're the same therapy (photobiomodulation) at the cellular level. Lasers are more powerful, more expensive ($20k-$50k), create thermal burn risk, and require protective glasses and professional administration. LEDs are wearable, safe to look at, affordable, and can be used at home. Same results, different delivery.
How many wavelengths do I need?
AnimaSol uses 5 wavelengths (2 red, 3 near-infrared) in a specific 2:1 ratio. Both red and near-infrared matter. Red penetrates superficially (good for wounds, hair growth). Near-infrared penetrates deep (good for joints, spine, bone marrow). Most products only have red, which limits effectiveness for deep issues.
Will it help my dog's specific condition?
Light therapy supports healing for nearly every condition (arthritis, paralysis, seizures, wound recovery, pain relief, mobility, digestion). That said, for serious diagnoses, Jackie recommends consulting her team for a personalized protocol. It works best as part of a whole-system approach (diet, movement, light, stress reduction).
Do I need to consult a vet first?
Most vets aren't trained in light therapy or quantum biology, so they may not recommend it. That doesn't mean it won't help. For cancer or extreme cases, Jackie recommends a consultation with her team to create a protocol that works alongside your vet's plan.
Will light therapy replace my dog's other treatments?
No, but it amplifies them. Light therapy works alongside supplements, physical therapy, medications, and dietary changes with zero contraindications. It makes everything else more effective.
How often should I charge the device?
A fully charged device gives you 8-10 sessions of 15 minutes each. Larger blankets take 8-10 hours to fully charge from dead battery. Smaller devices charge faster.
Mariska is the founder of Tails and Tones, a design-led, sustainable dog product brand. She's also the host of the Tails and Tones podcast, where she explores dog health, product design, and intentional pet parenting with experts, veterinarians, and fellow dog parents.
Background: Mariska holds a Master's degree in Sustainable Design, a Bachelor's in Interior Design, and a Postgraduate qualification in Environmental Science. She's spent over 10 years working as a sustainability designer and strategist across the UAE, Australia, South Africa, the UK, and India. Her previous work includes collaborations with brands like Nespresso, Costa Coffee, and Dubai Airport, and she founded Design By Mariska, known for trash-to-treasure art exhibited at Dubai International Airport. She's also the host and founder of Mama Earth Talk, a sustainability podcast with 200+ episodes on zero waste and climate action, featuring guests including Dr. Sylvia Earle and the late Dr. Jane Goodall. She created the free Living Lighter course for practical sustainable living.
Piper: Mariska shares her life and work with Piper, her French Bulldog rescue dog. Piper joined the family in 2021 at 5 months old and has been the Chief Paw-duct Tester for everything Tails and Tones creates. Piper's journey, including cleft palate repair, luxating patella, arthritis risk, and recent mobility challenges, directly shaped the founding mission of Elevé...
[28:59] The 3 Fs: Freedom, Fulfilment, Financial success
[34:50] The pricing math that changes everything
[39:08] The first 90 days of a crowdfund
[42:24] Exhausted vs. out of options
[47:52] What Wilbur and Twiggy taught him
[49:14] There's never a perfect time to start
[52:42] 4Ocean and building a business for good
FAQ
What is the difference between a hobby and a business, according to Robin Waite?
Robin Waite says a hobby becomes a business once you're earning a living from it and can plan for it beyond the next three weeks, the point at which most people's forward planning naturally stops.
Why doesn't Robin Waite recommend working for "exposure"?
Because exposure alone is short-term and transactional. Robin recommends treating brand partnerships as long-term relationships built on trust, the kind that can eventually generate leads and revenue for years, as his relationship with Ali Abdaal did.
What is Robin Waite's "one page business plan"?
It's five questions: your dream monthly revenue, your product or service, your average sale price, the number of units needed to hit that revenue, and whether that demand is realistic to stimulate right now.
Where can I find Robin Waite's Fearless Pricing Scorecard?
At fearlesspricing.co.uk, alongside his book Fearless Pricing. His first book, Take Your Shot, is available through his Fearless Business site.
Mariska is the founder of Tails and Tones, a design-led, sustainable dog product brand. She's also the host of the Tails and Tones podcast, where she explores dog health, product design, and intentional pet parenting with experts, veterinarians, and fellow dog parents.
Background: Mariska holds a Master's degree in Sustainable Design, a Bachelor's in Interior Design, and a Postgraduate qualification in Environmental Science. She's spent over 10 years working as a sustainability designer and strategist across the UAE, Australia, South Africa, the UK, and India. Her previous work includes collaborations with brands like Nespresso, Costa Coffee, and Dubai Airport, and she founded Design By Mariska, known for trash-to-treasure art exhibited at Dubai International Airport. She's also the host and founder of Mama Earth Talk, a sustainability podcast with 200+ episodes on zero waste and climate action, featuring guests including Dr. Sylvia Earle and the late Dr. Jane Goodall. She created the free Living Lighter course for practical sustainable living.
Piper: Mariska shares her life and work with Piper, her French Bulldog rescue dog. Piper joined the family in 2021 at 5 months old and has been the Chief Paw-duct Tester for everything Tails and Tones creates. Piper's journey, including cleft palate repair, luxating patella, arthritis risk, and recent mobility challenges, directly shaped the founding mission of Elevé (Tails and Tones' first product: a modular, height-adaptive feeding system).
Mission: We are on a mission to help modern dog parents simplify everyday care and elevate life with their pets, without sacrificing style or sustainability. Tails and Tones exists to build products that show up for dog parents, beautiful, sustainable, and robust enough to support you on the worst days. Not just the easy ones.
You can find Mariska at @tailsandtones on Instagram, or visit tailsandtones.com to learn more about Elevé and the Tails and Tones mission.
[02:19] Brian introduces himself and the Pup O'Clock origin story
[04:33] The specific moment that sparked it all — Brian's son and their family pug
[08:15] Building the product: market research, the expert team (Dr. Daisy + Torri Mistick), and the response from shelters
[12:03] What's inside the box? Trading cards, vet guides, enrichment activities, chore chart, and more
[16:31] Getting kids off screens, the pendulum swung too far
[18:50] The one skill a child needs for their dog to respond to them
[20:36] Why variety matters, and how monthly themes keep kids engaged
[25:46] The nonprofit side: why money alone doesn't solve the shelter return problem
[27:34] Brian's big dream: 1 million families and a full entertainment company
[29:18] The enrichment pivot, what changed everything
[31:53] What this journey has taught Brian: sobriety, accountability, and building with his son
[32:37] Where to find Pup O'Clock
FAQ
Is Pup O'Clock available outside the US?
Not yet, Pup O'Clock currently ships to all 50 US states.
What age is Pup O'Clock designed for?
The boxes are designed to engage kids of all ages through themed activities, trading cards, and enrichment materials, with content that grows with them.
How do I get a discount?
Use code PIPER10 for 10% off, or check with your local shelter as Pup O'Clock regularly partners with shelters for promo codes. 6- and 12-month plans also include a built-in discount.
What's inside the flagship box?
Trading cards, a vet guide, an enrichment activity guide (Dog Detective), a responsibility contract, a gotcha certificate, a fridge chore chart (with marker), bandanas, stickers, and enrichment products from SodaPup.
Is Pup O'Clock a nonprofit?
Pup O'Clock has a nonprofit arm for those who want to donate. Every box also includes a built-in contribution back to a shelter, trainer, or organisation supporting the human-dog bond.
Why do dogs end up back in shelters so often?
Most returned dogs aren't dangerous or badly behaved by nature, they're under-stimulated, and without enrichment or the right tools, normal behaviours like chewing or barking spiral into a returned adoption.
Why does my French Bulldog seem to get "picked on" by other dogs?
Because of how they've been bred, many French Bulldogs and other brachycephalic breeds can't fully show their teeth or move their facial skin the way other dogs expect, so their attempts to communicate can be misread as aggression or confuse other dogs entirely.
What's the one skill a child needs before a dog will actually listen to them?
Discipline and consistency, a dog won't respond reliably to a child who engages only halfheartedly, but with consistent engagement over time, the relationship becomes natural and rewarding for both the child and the dog.
Mariska is the founder of Tails and Tones, a design-led, sustainable dog product brand. She's also the host of the Tails and Tones podcast, where she explores dog health, product design, and intentional pet parenting with experts, veterinarians, and fellow dog parents.
Background: Mariska holds a Master's degree in Sustainable Design, a Bachelor's in Interior Design, and a Postgraduate qualification in Environmental Science. She's spent over 10 years working as a sustainability designer and strategist across the UAE, Australia, South Africa, the UK, and India. Her previous work includes collaborations with brands like Nespresso, Costa Coffee, and Dubai Airport, and she founded Design By Mariska, known for trash-to-treasure art exhibited at Dubai International Airport. She's also the host and founder of Mama Earth Talk, a sustainability podcast with 200+ episodes on zero waste and climate action, featuring guests including Dr. Sylvia Earle and the late Dr. Jane Goodall. She created the free Living Lighter course for practical sustainable living.
Piper: Mariska shares her life and work with Piper, her French Bulldog rescue dog. Piper joined the family in 2021 at 5 months old and has been the Chief Paw-duct Tester for everything Tails and Tones creates. Piper's journey, including cleft palate repair, luxating patella, arthritis risk, and recent mobility challenges, directly shaped the founding mission of Elevé (Tails and Tones' first product: a modular, height-adaptive feeding system).
Mission: We are on a mission to help modern dog parents simplify everyday care and elevate life with their pets, without sacrificing style or sustainability. Tails and Tones exists to build products that show up for dog parents, beautiful, sustainable, and robust enough to support you on the worst days. Not just the easy ones.
You can find Mariska at @tailsandtones on Instagram, or visit tailsandtones.com to learn more about Elevé and the Tails and Tones mission.
Outside the operating theatre, she competed as a contender on the BBC reboot of Gladiators and is an avid bagpipe player, which, as it turns out, is excellent training for surgery.
"They're limping but they're not in pain" is almost never true. Dogs are hardwired to hide discomfort. Limping, lameness, or gait changes are pain signals 99% of the time. The 1% exception is a structural leg-length difference — everything else warrants investigation.
Pain shows up as behaviour change, not just limping.
Common orthopedic conditions such as luxating patella, hip dysplasia, and cruciate ligament injuries prevalent in specific breeds
The significance of early diagnosis and appropriate interventions to improve quality of life in senior and arthritic dogs
How breed, age, and body condition influence decisions around neutering timing and orthopedic health
The importance of proper feeding posture and how elevated bowls support joint health and reduce strain.
The role of scientific research, including MOVES, a veterinary orthopedics journal club, in advancing pet care
The benefits of collaboration and shared knowledge among veterinary professionals for better clinical outcomes
[02:30] BBC Gladiators, bagpipes, and what they have in common with surgery
[04:25] What does ECVS board-certified actually mean? Breaking down the credential
[06:34] The difference between "specialist" in the UK vs UAE, and why it matters when choosing a vet
[07:04] What drew Dr. Ellie to orthopedics, putting things back together and keeping pets pain-free
[07:56] How do you actually know if your dog is in pain? The signs most owners miss
[09:10] "They're limbing but they're not in pain", why this breaks Dr. Ellie's heart (and why it's almost never true)
[11:22] More hidden pain signals: licking joints, reluctance to exercise, lying down on walks
[12:47] Mariska's own story, Piper becoming snappy with dogs, and how pain was the real reason
[13:35] Hip pain and behaviour at daycare, why irritability with other dogs is a common red flag
[15:17] The most common orthopedic conditions in small dogs, luxating patella, cruciate disease, elbow disease
[16:13] How luxating patella (dislocating kneecap) actually works, and why grade matters
[17:58] Piper's grade 3 luxating patella — Mariska's story, the snap in the park, and the physio she wishes she'd prioritised
[19:15] Traumatic vs developmental patella luxation, and "let dogs be dogs" (the guilt-free moment)
[21:00] Community question: can running (zoomies) on tiles cause joint trauma or luxating patella?
[21:13] The hip dysplasia + slippery floors study, and why runner rugs are a simple fix
[23:37] Wait and see, when is it fine and when is it a problem?
[25:18] "I'm the same", Dr. Ellie as a pet owner, and why going to the vet is never a waste
[26:09] Which breeds walk through Dr. Ellie's door most? Labradors, French Bulldogs, Dachshunds, and more
[28:42] Community question: does early neutering (7–8 months) negatively affect body development in Pomeranians?
[29:08] How neutering affects calorie needs, hormones, joint development, and cancer risk, and why it's breed-specific
[32:36] Chemical castration, the reversible implant option most people don't know about
[33:43] MOVES: Dr. Ellie's free online orthopaedic journal club for vets across the Middle East
[34:47] Feeding posture, what is actually happening in your dog's body when they eat from the floor?
[35:08] Why Dr. Ellie recommends elevated feeding for dogs with osteoarthritis, neck pain, and disc disease
[36:26] The French Bulldog head weight question, proportionally, how much pressure does that big head put on their front legs?
[37:46] Elevated feeding for senior dogs, esophageal motility, aspiration risk, and why height helps
[39:16] The 60/40 rule, how weight should be distributed across your dog's limbs at mealtime
[40:48] How high should the bowl actually be? The ergonomic posture principle
[41:38] "If your dog is getting into an extreme posture to eat, trying an elevated feeding bowl seems like a sensible step."
[42:22] The one thing Dr. Ellie wishes every dog parent knew before their first orthopedic appointment
[42:36] Biggest misconception revisited, "they're limbing but they're not in pain" and why early intervention changes outcomes
[44:04] Quality of life with arthritis, body condition scoring, keeping dogs lean, and what's actually possible
[46:41] Where to find Dr. Ellie, Instagram, YouTube, MOVES, and the new joint replacement program
FAQ
Is it true that my dog can limp without being in pain?
Almost never, roughly 99% of the time, a limp or lameness in a dog signals pain, with the rare exception being a structural leg-length difference that creates an asymmetrical gait without discomfort.
What are the subtle signs that my dog might be in pain?
Look for reluctance to jump onto furniture they used to love, stiffness when rising, sudden changes in sociability (more aloof or more clingy), snapping or irritability around other dogs, or lying down partway through a walk.
Can slippery floors really affect my puppy's hip development?
There is a study suggesting that raising puppies on slippery flooring could be a contributing factor in the development of hip dysplasia, and adding runner rugs along main walking paths is a simple way to give puppies better traction.
How long should I wait before taking a limping dog to the vet?
Rest your dog for a day first, similar to how you'd treat a minor strain in yourself, but if the limp persists beyond a week, keeps returning on the same leg, or...
Overexposure to fears (like forcing socialization) can make anxiety worse
Proper play should include balance, breaks, and mutual engagement
High-arousal activities (like excessive ball play) can increase stress and physical strain
Dogs need rest, structure, and safe environments to regulate behavior
Early puppy socialization (done correctly) is critical for long-term behavior
Many “bad behaviors” are actually dogs struggling, not misbehaving
[04:08] The biggest misconception about dog behavior
[07:26] What “reactivity” actually means
[09:54] Why sudden behavior changes = check health first
[14:30] The #1 mistake dog owners make with anxious dogs
[18:12] Why play can turn into aggression
[23:59] Obsession with ball play explained
[28:39] Why dogs suddenly pee inside the house
[35:26] Why behavior changes should always be checked by a vet
[41:07] How to prevent behavior problems in puppies
[46:24] “They’re not giving you a hard time…” mindset shift
FAQ
Is my dog being stubborn or spiteful when they misbehave?
Almost never, most behaviour problems that look like stubbornness or spite are actually signs of pain, fear, or emotional distress, and a proper behaviourist will look for the underlying cause rather than labelling the dog as difficult.
What does it mean that "reactivity is a descriptor, not a diagnosis"?
It means that behaviours like lunging, barking, or growling describe what a dog is doing, but not why, the same reactive behaviour can be driven by fear, frustration, past learning, or pain, so effective treatment depends on identifying the actual cause.
Can I socialise my adult dog if they missed it as a puppy?
Not in the true sense, the critical socialisation window closes around 14 to 16 weeks of age, so an adult dog with fear or reactivity issues needs careful, gradual behaviour work rather than "socialisation" in the classic sense.
Why does my dog seem to get worse the more I expose them to something they're scared of?
Repeated exposure to a fear trigger doesn't automatically reduce fear, especially if the dog is overwhelmed each time, gradual, controlled exposure below the dog's stress threshold works far better than repeated flooding.
Does the height of my dog's food bowl really matter for behaviour or comfort?
Yes, feeding at a neutral neck height can have a significant positive impact on dogs experiencing pain, and is considered a reasonable, low-risk choice for any dog, according to veterinary behaviourist Dr. Julie Ashton.
Why does my French Bulldog or Pug seem to get "picked on" by other dogs at the park?
Brachycephalic breeds often can't move their facial skin enough to show typical calming or warning signals, which can confuse other dogs and sometimes leads to overreactions or perceived "provoking," even when the flat-faced dog isn't doing anything wrong.
My previously potty-trained dog suddenly started having accidents indoors, what should I do?
Treat it as medical until proven otherwise: rule out urinary tract infections, pain that affects posture (like squatting), or other physical causes with your vet before assuming it's purely behavioural.
Is it normal for my dog to guard a favourite toy like a ball?
Resource guarding often reflects a conflict between wanting to play and fearing the item will be taken away, rather than dominance, and can be addressed by offering other engaging, lower-arousal activities alongside the toy.
Mariska is the founder of Tails and Tones, a design-led, sustainable dog product brand. She's also the host of the Tails and Tones podcast, where she explores dog health, product design, and intentional pet parenting with experts, veterinarians, and fellow dog parents.
Background: Mariska holds a Master's degree in Sustainable Design, a Bachelor's in Interior Design, and a Postgraduate qualification in Environmental Science. She's spent over 10 years working as a sustainability designer and strategist across the UAE, Australia, South Africa, the UK, and India. Her previous work includes collaborations with brands like Nespresso, Costa Coffee, and Dubai Airport, and she founded Design By Mariska, known for trash-to-treasure art exhibited at Dubai International Airport. She's also the host and founder of Mama Earth Talk, a sustainability podcast with 200+ episodes on zero waste and climate action, featuring guests including Dr. Sylvia Earle and the late Dr. Jane Goodall. She created the free Living Lighter course for practical sustainable living.
Piper: Mariska shares her life and work with Piper, her French Bulldog rescue dog. Piper joined the family in 2021 at 5 months old and has been the Chief Paw-duct Tester for everything Tails and Tones creates. Piper's journey, including cleft palate repair, luxating patella, arthritis risk, and recent mobility challenges, directly shaped the founding mission of Elevé (Tails and Tones' first product: a modular, height-adaptive feeding system).
Mission: We are on a mission to help modern dog parents simplify everyday care and elevate life with their pets, without sacrificing style or sustainability. Tails and Tones exists to build products that show up for dog parents, beautiful, sustainable, and robust enough to support you on the worst days. Not just the easy ones.
You can find Mariska at @tailsandtones on Instagram, or visit tailsandtones.com to learn more about Elevé and the Tails and Tones mission.
[30:05] Midday rest, - why your dog might be overtired (not under-stimulated)
[31:55] The afternoon sniff walk (“sniffari”) and why it matters
[34:05] Evening routine and wind-down
[35:50] What I’d never skip (the non-negotiables)
[39:05] Outro
FAQ
Why is my dog's feeding posture important?
Feeding posture affects strain on the neck, shoulders, and joints over thousands of meals across a dog's lifetime, and for brachycephalic breeds especially, bringing the bowl to a more comfortable height can reduce unnecessary physical stress at every meal.
How can I get my dog to take medicine without a fight?
Build up a repertoire of foods your dog loves as "vehicles" for medicine (used only occasionally so they don't become suspicious), give a decoy piece with no medicine first, and consider using a syringe with something pleasant beforehand so it isn't only associated with medical treatment.
What can I do if my dog won't tolerate teeth brushing?
Alternatives include enzyme gels or pastes brushed lightly over the teeth and gums, dental drops added to water, foam or gel products applied directly, and dental chews, alongside regular vet dental cleans, typically starting from around eighteen months of age.
When should I introduce equipment like ramps, shoes, or strollers to my dog?
Introduce equipment early and in low-stakes, positive situations, long before you actually need it for a surgery recovery, extreme heat, or mobility decline, so your dog already has a positive association when it truly matters.
How much rest does my dog actually need?
Adult dogs typically need 12-16 hours of sleep per day, and puppies need even more; skipping deliberate rest time can leave a dog overstimulated, anxious, and harder to settle even after a busy, "successful" day.
What is a "snaffari" and why does it matter?
A snaffari is a slow, sniff-led walk where the dog sets the pace and gets to investigate their environment freely; a 20-minute sniff walk can be more mentally tiring and satisfying for a dog than a longer, faster-paced walk.
How do I build a calming bedtime routine for my dog?
Repeat the exact same sequence every night, the same cues, phrases, and wind-down activities, consistently over weeks or months until your dog associates that sequence with safety and settles on their own.
Mariska is the founder of Tails and Tones, a design-led, sustainable dog product brand. She's also the host of the Tails and Tones podcast, where she explores dog health, product design, and intentional pet parenting with experts, veterinarians, and fellow dog parents.
Background: Mariska holds a Master's degree in Sustainable Design, a Bachelor's in Interior Design, and a Postgraduate qualification in Environmental Science. She's spent over 10 years working as a sustainability designer and strategist across the UAE, Australia, South Africa, the UK, and India. Her previous work includes collaborations with brands like Nespresso, Costa Coffee, and Dubai Airport, and she founded Design By Mariska, known for trash-to-treasure art exhibited at Dubai International Airport. She's also the host and founder of Mama Earth Talk, a sustainability podcast with 200+ episodes on zero waste and climate action, featuring guests including Dr. Sylvia Earle and the late Dr. Jane Goodall. She created the free Living Lighter course for practical sustainable living.
Piper: Mariska shares her life and work with Piper, her French Bulldog rescue dog. Piper joined the family in 2021 at 5 months old and has been the Chief Paw-duct Tester for everything Tails and Tones creates. Piper's journey, including cleft palate repair, luxating patella, arthritis risk, and recent mobility challenges, directly shaped the founding mission of Elevé (Tails and Tones' first product: a modular, height-adaptive feeding system).
Mission: We are on a mission to help modern dog parents simplify everyday care and elevate life with their pets, without sacrificing style or sustainability. Tails and Tones exists to build products that show up for dog parents, beautiful, sustainable, and robust enough to support you on the worst days. Not just the easy ones.
You can find Mariska at @tailsandtones on Instagram, or visit tailsandtones.com to learn more about Elevé and the Tails and Tones mission.
[03:14] - Amanda’s journey from vet tech to nutritionist
[05:37] - Why dogs need whole, fresh foods
[07:13] - Where to start without feeling overwhelmed
[09:45] - Why gut health is the root of many issues
[11:04] - Gut testing and how it works
[13:44] - Signs your dog has gut imbalance
[15:13] - The “poop police” discussion
[16:15] - Common feeding mistakes
[19:22] - Easy ways to upgrade your dog’s bowl
[22:32] - Keeping it simple and realistic
[25:50] - Bowl height and posture
[30:52] - Preparing for allergy season
[32:51] - What improvements look like
[35:42] - First steps to take today
FAQ
Why does my dog keep getting ear infections or itchy skin even though we've ruled out allergies?
Recurring ear infections and itchy skin are often connected to underlying gut health rather than a true environmental or food allergy, since roughly 70-80% of a dog's immune system is based in the gut.
How can I start improving my dog's gut health without a big diet overhaul?
Start small by swapping about 20% of your dog's kibble for whole foods like sardines, eggs, or blueberries, and focus on rotating proteins and food sources over time rather than aiming for one "perfect" diet.
Can gut health affect my dog's anxiety or behaviour?
Yes, gut health has a connection to a dog's emotional and behavioural state, so persistent anxiety or stress-related behaviours are sometimes linked to underlying gut imbalances.
Does the height of my dog's food bowl really affect digestion?
Yes, feeding at a more neutral neck height can support better posture during eating, which in turn can support digestion, particularly for brachycephalic breeds.
Are brachycephalic dogs like French Bulldogs and Pugs more sensitive to feeding setup?
Yes, because of their compressed airways and neck structure, brachycephalic dogs often benefit even more from an elevated feeding setup that reduces strain during meals.
What are some easy first foods to add to my dog's diet for gut health?
Sardines, eggs, and blueberries are simple, accessible whole-food "toppers" that can be added in small amounts to support gut health without a full diet change.
Is rotating my dog's food better than sticking to one type consistently?
Yes, rotating proteins and whole-food sources supports greater gut microbiome diversity than feeding the exact same diet indefinitely.
Mariska is the founder of Tails and Tones, a design-led, sustainable dog product brand. She's also the host of the Tails and Tones podcast, where she explores dog health, product design, and intentional pet parenting with experts, veterinarians, and fellow dog parents.
Background: Mariska holds a Master's degree in Sustainable Design, a Bachelor's in Interior Design, and a Postgraduate qualification in Environmental Science. She's spent over 10 years working as a sustainability designer and strategist across the UAE, Australia, South Africa, the UK, and India. Her previous work includes collaborations with brands like Nespresso, Costa Coffee, and Dubai Airport, and she founded Design By Mariska, known for trash-to-treasure art exhibited at Dubai International Airport. She's also the host and founder of Mama Earth Talk, a sustainability podcast with 200+ episodes on zero waste and climate action, featuring guests including Dr. Sylvia Earle and the late Dr. Jane Goodall. She created the free Living Lighter course for practical sustainable living.
Piper: Mariska shares her life and work with Piper, her French Bulldog rescue dog. Piper joined the family in 2021 at 5 months old and has been the Chief Paw-duct Tester for everything Tails and Tones creates. Piper's journey, including cleft palate repair, luxating patella, arthritis risk, and recent mobility challenges, directly shaped the founding mission of Elevé (Tails and Tones' first product: a modular, height-adaptive feeding system).
Mission: We are on a mission to help modern dog parents simplify everyday care and elevate life with their pets, without sacrificing style or sustainability. Tails and Tones exists to build products that show up for dog parents, beautiful, sustainable, and robust enough to support you on the worst days. Not just the easy ones.
You can find Mariska at @tailsandtones on Instagram, or visit tailsandtones.com to learn more about Elevé and the Tails and Tones mission.
Management and training are two different things, and both matter
Sometimes the biggest shift is helping the human feel less like they’ve failed
Context matters, behavior isn’t one-size-fits-all
You don’t need a perfect dog, just a better understanding of your own
[02:22] – Mena’s story + how Ginger changed everything
[05:06] – What people misunderstand about dog behavior
[06:25] – What reactivity actually looks like day-to-day
[07:41] – Where to start with a reactive dog
[09:14] – Why we often need to train the human first
[12:26] – How reactivity becomes a pattern
[13:03] – When behavior changes later on (and what to do)
[16:01] – The myth around “rewarding bad behavior”
[17:55] – Can reactivity really be fixed?
[22:29] – The subtle signs we often miss
[27:02] – The idea behind Leash Explorer
[30:46] – Potty training expectations vs reality
[35:08] – Why accidents happen (even later on)
[37:33] – What training looks like on hard days
[38:28] – Stories that stay with you
Notes
Pipers Founders Pack: Mention it is the first 100 but we extended it to the first 150 people.
FAQ
Why does my dog react so strongly to other dogs or people?
Reactive behaviour is almost always rooted in fear, stress, or past experience rather than aggression for its own sake, and it develops from a combination of genetics, environment, and history rather than anything the owner did wrong.
Am I making my dog's fear worse by comforting them?
No, comforting a frightened or reactive dog builds trust and security rather than rewarding or reinforcing the fear, contrary to a common misconception about "rewarding bad behaviour."
What's the difference between managing a reactive dog and training a reactive dog?
Management involves short-term strategies like avoiding triggers or using physical barriers to prevent a reaction from happening, while training is the longer-term work of actually changing how the dog feels about the trigger.
How long does it take to fix reactivity in a dog?
Real, lasting behaviour change in a reactive dog typically takes years rather than weeks, so it's important to set realistic expectations from the start.
What are calming signals in dogs?
Calming signals are subtle body language cues, like a quick dismissive lick, "whale eyes" showing the whites of the eyes, or changes in ear position, that dogs use to communicate stress or discomfort before a reaction escalates.
Is my dog being reactive on purpose to embarrass me or misbehave?
No, reactive dogs are not choosing to react out of spite; the behaviour comes from an involuntary fear or stress response, not a deliberate choice.
Mariska is the founder of Tails and Tones, a design-led, sustainable dog product brand. She's also the host of the Tails and Tones podcast, where she explores dog health, product design, and intentional pet parenting with experts, veterinarians, and fellow dog parents.
Background: Mariska holds a Master's degree in Sustainable Design, a Bachelor's in Interior Design, and a Postgraduate qualification in Environmental Science. She's spent over 10 years working as a sustainability designer and strategist across the UAE, Australia, South Africa, the UK, and India. Her previous work includes collaborations with brands like Nespresso, Costa Coffee, and Dubai Airport, and she founded Design By Mariska, known for trash-to-treasure art exhibited at Dubai International Airport. She's also the host and founder of Mama Earth Talk, a sustainability podcast with 200+ episodes on zero waste and climate action, featuring guests including Dr. Sylvia Earle and the late Dr. Jane Goodall. She created the free Living Lighter course for practical sustainable living.
Piper: Mariska shares her life and work with Piper, her French Bulldog rescue dog. Piper joined the family in 2021 at 5 months old and has been the Chief Paw-duct Tester for everything Tails and Tones creates. Piper's journey, including cleft palate repair, luxating patella, arthritis risk, and recent mobility challenges, directly shaped the founding mission of Elevé (Tails and Tones' first product: a modular, height-adaptive feeding system).
Mission: We are on a mission to help modern dog parents simplify everyday care and elevate life with their pets, without sacrificing style or sustainability. Tails and Tones exists to build products that show up for dog parents, beautiful, sustainable, and robust enough to support you on the worst days. Not just the easy ones.
You can find Mariska at @tailsandtones on Instagram, or visit tailsandtones.com to learn more about Elevé and the Tails and Tones mission.
There is no timeline for grief, and pet loss is not “less than” any other form of loss.
The most helpful thing you can say to someone grieving a pet is simple: I’m here. Tell me about them.
Routines and consistent systems (like feeding and walk schedules) can provide comfort for senior pets.
Take more photos and videos, not out of fear, but out of gratitude.
Loving our pets fully means honoring both the joyful seasons and the difficult ones.
[00:00] Intro Caring for our pets as they grow older
[02:14] Welcome Adam Greenbaum
[02:52] Adam introduces himself, Sophie, Cosmo, Nala & WhiskerCloud
[04:18] The loss of Baxter & why Love, Baxter was created
[06:56] Insurance, access to care & the chaos at end-of-life
[08:12] What people are actually searching for in crisis moments
[10:20] Senior dogs, dementia & what we don’t talk about enough
[12:49] Planning ahead, red lines & tracking good vs. bad days
[14:07] You don’t have to euthanize immediately
[16:40] Adapting care as dogs age, feeding, routines & daily life
[20:30] The power of consistent systems for senior pets
[22:19] What to say and not say after someone loses a pet
[25:09] “It was just a pet” navigating minimization & grief
[29:08] There is no timeline for grief
[31:24] Preserving memories, photos, rituals & honoring their life
[32:18] Why we replay the final days
[35:24] Small rituals that help during grief
[37:09] How loving our pets changes how we move through the world
[39:17] What Adam hopes grieving pet parents feel
[41:15] What makes a founder build something that truly matters
[42:22] Closing reflections
FAQ
How do I know when it's time to euthanize my pet?
There's no single rule, but tracking your pet's "good days vs. bad days" over time, using a simple template to record eating, mobility, and mood, helps ground the decision in real patterns rather than panic in the moment.
Do I have to agree to euthanasia the moment my vet suggests it?
No, unless it's a genuine emergency, you're allowed to take your pet home, think it through, and make the decision on your own timeline rather than deciding immediately in the vet's office.
What should I say to someone whose pet has died?
Say their pet's name, share a specific memory if you have one, and offer to simply be present, avoid phrases like "you can get another dog" or "at least they lived a long life," which minimise the loss.
Why does losing a pet feel as painful as losing a family member?
For many pet parents, a pet is genuinely part of the family, and the loss deserves the same legitimacy and grieving process as any other close relationship, without needing to be compared or ranked.
How can I care for a senior dog with dementia?
Consistent daily routines, fixed feeding times, walk times, and familiar cues, help ground a dog through cognitive decline, alongside monitoring their eating, mobility, and overall comfort day to day.
What can I do to prepare for my pet's eventual passing?
You can pre-plan with an in-home euthanasia vet or cremation facility before you ever need them, decide on your "red lines" in advance, and keep a running record of your pet's good and bad days.
Is there a normal amount of time to grieve a pet?
There is no fixed timeline for grieving a pet, some people grieve for years, and that's a normal reflection of a meaningful bond, not something that needs to be rushed or minimised.
What are some ways to process grief after losing a pet?
Helpful rituals include writing your pet a letter, going through old photos and videos, listening to songs that hold meaning, and allowing yourself to notice small, comforting "signs" without judgment.
Mariska is the founder of Tails and Tones, a design-led, sustainable dog product brand. She's also the host of the Tails and Tones podcast, where she explores dog health, product design, and intentional pet parenting with experts, veterinarians, and fellow dog parents.
Background: Mariska holds a Master's degree in Sustainable Design, a Bachelor's in Interior Design, and a Postgraduate qualification in Environmental Science. She's spent over 10 years working as a sustainability designer and strategist across the UAE, Australia, South Africa, the UK, and India. Her previous work includes collaborations with brands like Nespresso, Costa Coffee, and Dubai Airport, and she founded Design By Mariska, known for trash-to-treasure art exhibited at Dubai International Airport. She's also the host and founder of Mama Earth Talk, a sustainability podcast with 200+ episodes on zero waste and climate action, featuring guests including Dr. Sylvia Earle and the late Dr. Jane Goodall. She created the free Living Lighter course for practical sustainable living.
Piper: Mariska shares her life and work with Piper, her French Bulldog rescue dog. Piper joined the family in 2021 at 5...
