Symrise’s Global Business Unit Oral Care and a futurologist explore how the buzz around longevity will transform the oral care category. In this season of the Future Forward podcast, they break the megatrend of longevity down into bite-sized chunks. Today, they’re discussing the well-documented importance of sleep for health and, therefore, longevity. But what does it mean for our sector? Join our experts to hear about:

Don’t miss out on the other three episodes about longevity and oral care to get the full story.

The podcast is linked to a must-read newsletter for the oral care industry. It showcases how this trend – and manyothers – are reshaping the landscape. Please subscribe to learn more.

What do you think about the impact of longevity on our category? We’d love to hear from you:future.forward@symrise.com.

To find out more about how Symrise can help you create the next generation of oral care products, please get in touchwith your local Symrise sales office or contact the Global Business Unit Oral Care on future.forward@symrise.com.

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References:

- Low dopamine concepts for nighttime oral hygiene are the perfect pre-bed prep.- Wellness centric sensorial experiences will encourage consumers to mindfully savour a hygiene ritual. Flavour profiles will signal self care as well as hygiene.- https://academic.oup.com/sleep/article/47/1/zsad253/7280269- https://www.mintel.com/insights/consumer-research/global-sleep-industry-trends/- https://www.glossy.co/beauty/beauty-wellness-briefing-why-ivanka-trump-is-trading-politics-for-wellness- https://www.lemon8-app.com/@allisonwetig/7286266209409352197?region=us- https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2827753

Meet our roasty booster Acetyl Thiazoline-2 and explore its impact on brown flavor types!

Whether sweet or savory, try it in nut, coffee, cocoa, meat or vegetable flavor.

Find out more in this episode.

Let us talk about our investment into the future! Discover Globanone® under the light of sustainability. This episode is all about our highly talented musk all-rounder. Listen in and find out how our Special Fragrance Ingredient Globanone® convinces with its sustainable aspects and odor characteristics.

For the right start in the morning or the pick-me-up at work: coffee has become an indispensable part of many people's everyday lives. But how do we bring coffee taste into your life? Find out more about the Special Flavor Ingredient Furfuryl Thioacetate in our podcast.

In this episode, the Symrise Senior Flavorist Silke Kalms presents the main advantages and application fields of Symcool® Nat. in 3 minutes. Get an impression of her experience as a flavorist with this Special Flavor Ingredient.

Four episodes exploring opportunities for oral care and premiumization – and in the next eight minutes we are focusing on how new ingredients, or new versions of ingredients, create opportunities for premiumisation. We turn to the worlds of wines, whiskeys and coffee to look at ingredient exclusivity and process exclusivity, which leads us to purity guarantees – coming from clean beauty. And finally, we explore how new formats, the familiar with a twist, offer opportunities for premiumisation and customization.

Our newsletter is packed with examples about premiumisation, do not hesitate to subscribe. To find out more about how Symrise can help you create the next generation of oral care products, please get in touch with your local Symrise sales office or contact the Global Business Unit Oral Care on future.forward@symrise.com.

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References:

- Skinification in hair care: https://www.loreal-paris.co.uk/elvive/hydra-hyaluronic/shampoo-with-hyaluronic-acid

- Skinification in deo: https://www.dove.com/us/en/stories/campaigns/vitamin-care.html

- Corona beer with vitamin D: https://www.prnewswire.com/in/news-releases/corona-brings-consumers-sunshine-anytime-with-the-introduction-of-corona-sunbrew-0-0-the-world-s-first-non-alcoholic-beer-with-vitamin-d-894972446.html

- Skin cream with eight different types of hyaluronic acid: https://global.oliveyoung.com/product/detail?prdtNo=GA240222223

- Viridian: https://www.instagram.com/p/C6yaoMftDH7/

- The “familiar with a twist”: https://www.modernretail.co/operations/people-arent-going-to-the-grocery-store-for-novelty-amid-inflation-cpg-startups-go-back-to-basics

- Carte Noire coffee: https://www.instagram.com/p/Cl2TCGiuU0W/

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.

Four episodes exploring opportunities for oral care and premiumization – and in the next ten minutes we examine the premium hospitality experience, where time and attention are the differentiators. As oral care is something we do for ourselves, we cannot exactly replicate the concierge experience, but we can be inspired by the following four aspects: Tailoring products to our user’s individual needs (customization), guaranteeing results and minimising disappointment, time enriching, and exclusive experiences.

From customization to the idea of creating an oral care concierge app, listen to find out more about premiumisation and how we can learn from the hospitality market!

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References:

https://thehairlab.com/

https://www.tiktok.com/tag/colouranalysis

https://www.tiktok.com/tag/coloranalysistok

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.

Four episodes exploring opportunities for oral care and premiumization – and in the next five minutes we are examining “professional is the new premium.”  This is a phenomenon in skin care where scientists and doctors are launching brands with cutting edge technology. These are the new stars of the high end and they are replacing the legacy of old guard. The same has happened in hair care. When will oral care catch up?

Our newsletter has more examples about adding value and premiumisation, please subscribe to learn more. To find out more about how the Symrise can help you create the next generation of oral care products, please get in touch with your local Symrise sales office or contact the Global Business Unit Oral Care on future.forward@symrise.com.

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References:

- Wella: https://moodiedavittreport.com/wella-expands-travel-retail-presence-in-frankfurt-with-gebr-heinemann/

- Beyoncé: https://cecred.com/en-eu

- Messmer tea: https://www.messmer.de/tee-shop/arzneitee

- Beauty Pie: https://www.beautypie.com/products/insiders-lab-bag-02

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.

Four episodes exploring opportunities for oral care and premiumisation. In the next ten minutes we’re diving into wellness and longevity. Going beyond plaque removal and fresh breath. Be inspired by other categories that have evolved concepts from nice-to-have to must-have staples.

Our newsletter has more examples about adding value and premiumisation, please subscribe to learn more. To find out more about how the Symrise can help you create the next generation of oral care products, please get in touch with your local Symrise sales office or contact the Global Business Unit Oral Care on future.forward@symrise.com.

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References:

- Water: https://www.liquid-iv.com/

- Monin: https://www.monin.com/us/hydration-boost

- Fabric scent boosters: https://www.marketdataforecast.com/market-reports/laundry-scent-booster-market

- Planeta Organica: https://naturasiberica.ru/brands/planeta-organica/?series=7062

- Longevity: https://www.instagram.com/bryanjohnson_/

- Wellhub: https://wellhub.com/en-us/blog/wellhub-news/wellhub-makes-every-company-a-wellness-company/

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.

Can oral care really embrace wellness? YES! We’re noticing housework being reframed as a daily reset and the big weekend clean as a weekly reset. A boomer would never have that perspective, but Gen Z and millennials do, so oral care MUST lean into this mindset and opportunity. After all, brushing your teeth before bed is an end-of-day reset.

Welcome to a world where everything can be wellness!

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References:

https://www.maison-objet.com/en/paris/programme/s23-the-well-being-experience

https://news.pg.com/news-releases/news-details/2023/Febreze-Introduces-the-NEW-Mood-Collection-Designed-to-Help-Consumers-Set-Moods-at-Home/default.aspx

https://nypost.com/2023/05/10/gen-z-says-everything-showers-are-better-than-sex/

https://insider.fitt.co/issue-no-249-good-as-new/

https://spcare.bmj.com/content/early/2023/07/03/spcare-2023-004214

https://www.cosmeticsdesign-europe.com/Article/2023/10/06/Oral-microbiome-the-key-to-better-health/

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.

For the neuro-diverse population – those on the autism spectrum – the world can be a loud and overwhelming place. And when we think about flavour, we’re often thinking bigger, more impactful flavours. But does it have to be this way?

In this episode we explore the allure of quiet in an increasingly noisy world, and we discover that the appeal of quiet is relevant to a wider audience than you might imagine. Quiet is an underplayed but essential component of wellbeing that is poised to transform new product development.

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References:

https://www.abettertomorrow-lidl.ie/autism-aware-store/

https://edition.cnn.com/2023/09/07/business/gatorade-water-launch/index.html

https://www.lion.co.jp/en/news/2022/4341

https://www.womenofwearables.com/blogwrite/clementine-and-haleon-collaborate-in-a-trial-to-add-mind-care-to-everyday-health-products

https://www.miragenews.com/intermittent-silence-surprising-benefits-of-1039107/

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.

When was the last time you had fun brushing your teeth? In this episode we’re exploring the power of play and joy for emotional wellbeing, a well-known phenomenon that has yet to play out for oral care. We also look at the related topic of nostalgia and surprising to us, great interest in strawberry flavours for adults. Join us as we also cover the power of play for older consumers’ wellbeing!

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References:

https://gooodwellness.com/

https://www.glossy.co/sponsored/brands-like-dove-and-gucci-are-leaning-into-gen-zs-desire-for-nostalgia/

https://www.bhg.com/what-is-chaos-cooking-7642841

https://www.volkskrant.nl/kijkverder/v/2023/spullenliefhebbers-mogen-uit-de-kast-komen-met-al-hun-spullen-want-na-jaren-marie-kondo-is-cluttercore-ineens-hot~v909991/

https://www.wsj.com/health/wellness/ceo-ted-fischer-knows-older-people-still-need-to-play-983c07ce?

https://insider.fitt.co/press-release/lululemons-third-annual-global-wellbeing-report-reveals-the-wellbeing-dilemma-though-people-are-increasingly-prioritizing-it-its-not-improving/

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.

Plaque disclosure is the pre-floss, pre-brush step that once digitally tracked, will be the cornerstone of longevity.

Symrise’s Global Business Unit Oral Care and a futurologist dedicate four episodes to the impact of longevity on the oral care category. Each episode breaks down the megatrend of longevity into bitesize chunks. The big take away from the next ten minutes:  Plaque disclosure will get a make over. While this tech is in development, the immediate opportunity lies in more exciting formats (gels and sprays) as well as flavours to encourage uptake. As this isn’t strictly cleaning, we have more flavour freedom and can tap into nostalgia.

Don’t miss out on the other three episodes to get the full story.

The podcast is linked to a must-read newsletter for the oral care industry. It showcases how this trend – and many others – are reshaping the landscape. Please subscribe to learn more.

What do you think about the impact of longevity on our category? We’d love to hear from you: future.forward@symrise.com.

To find out more about how Symrise can help you create the next generation of oral care products, please get in touch with your local Symrise sales office or contact the Global Business Unit Oral Care on future.forward@symrise.com.

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References:

- https://www.washingtonpost.com/technology/2023/09/10/full-body-mri-cancer-prenuvo/

- https://www.vogue.co.uk/article/neko-health-scan-review

- https://fatglob.com/products/let-s-get-brushin

- https://www.youtube.com/@DentalDigest

- https://eli.health/

- https://www.salignostics.com

- https://theconversation.com/with-damp-drinking-and-zebra-striping-gen-z-are-embracing-moderation-not-abstinence-from-alcohol-246250

Wellness is a must-have for most categories, so we’re turning our attention to making this topic relevant for oral care. In this episode we explore the impact of textures on wellbeing, which was triggered by a consumer insight about jerky. Listen in to find out how chewy textures may be the next big thing for oral care.

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References:

https://www.verifiedmarketresearch.com/product/bubble-tea-market/

https://www.retailnews.asia/chupa-chups-x-chatime-launch-lolly-inspired-boba-drinks/

https://foodinstitute.com/focus/snack-50-the-surprising-whys-behind-gen-zs-snack-decisions/

https://www.newcastle.edu.au/hippocampus/story/2023/can-chewing-help-manage-stress

https://www.netflix.com/tudum/articles/live-to-100-secrets-of-the-blue-zones-documentary

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.

(00:00) Introduction

(00:58) Challenges in Designing Better-for-you Beverages

(02:05) Tackling Challenges in Taste

(03:27) Delivering the Right Profile Direction for Asian Consumers

(04:40) Conclusion

(00:00) Introduction

(01:39) Mintel Healthy Lifestyle Insights

(03:27) Active Ingredients, Nutrients Association in Functional Claims

(05:15) Efficacy of Active Ingredients in Delivering Functional Claims

(08:18) Evolution of Healthy Living Space in the Future

(11:10) What’s Next?

(00:00)

Introduction

(01:21)

APAC Healthy Aging Study

(01:54)

The Shift To Better-for-you Products in APAC

(03:30)

Key Consumer Health Concerns in APAC

(04:52)

Impact on Consumer Food and Beverage Choices

(06:14)

Translating Insights to Product Innovation

(08:06)

What’s Next?

Don’t just clean your mouth, feed your mouth!

In this episode we’re diving into a future opportunity for oral care: supplements. The global dietary and beauty supplements market is projected to grow to US$ 128 billion by 2028 and we expect oral care to take a chunk out of that pie, to be part of a total system of oral wellbeing that includes nutrition.

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References:

https://www.sephora.com/shop/vitamins-for-hair-skin-nails

https://www.diana-food.com/our-natural-ingredients/health-solutions/oral-health/

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.

In the US, 1 in 12 people take sleep medicines on a regular basis. Today we’re talking about sleep and oral care because we brush our teeth before we go to bed, so it’s the perfect opportunity to support consumers in their quest for rest. We discuss how we can borrow from the beauty and wellness worlds which offer different products for different sleep needs and we even get inspired by a vaping device.

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References:

https://www.everydayhealth.com/sleep-disorders/many-adults-rely-on-sleeping-pills-and-other-sleep-aids-cdc-says/

https://www.sleepfoundation.org/how-sleep-works/sleep-facts-statistics

https://www.anatome.co/collections/sleep-better

https://www.goleep-sleep.com/

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.

Your mouth could have up to 20 billion (!) bacteria – and that’s good news as long as the balance and diversity is right. In this episode we’re explaining and exploring the opportunities for oral care and the microbiome.

Our understanding of the importance of those bacteria, and those in and on our bodies is growing every day. Everyone will have noticed a boom in probiotic food and beverages in their supermarket. The mouth is also part of the gut – and with so much visibility and chatter about the gut biome, oral healthcare must expand to include the biome and not only focus on cavity protection and fresh breath.

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References:

https://twitter.com/TheEconomist/status/1610952683153670145?s=20

https://www.unilever.com/news/news-search/2022/can-healthy-skin-improve-our-holistic-wellbeing-were-finding-out/

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.

Gen Z skin care users are cycling through different products in a structured weekly plan to improve their skin. This protocol has over 3.5 billion hashtag views on TikTok, and it’s changing how consumers are approaching beauty care: routines and rituals driving habits. This will impact how that generation manages their oral care and their expectations from products.

In this episode we explore how skin cycling will shape the future of oral care.

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.

Have you considered the impact that “skin cycling” – do you even know what that is – will have on the oral care category? Are you really ready to support shifting consumer understandings and needs about their microbiome – with oral care? Are you starting your innovation process early enough to be on top of major trends like sleep care and how it will disrupt your category in the next five years?

Then you need to listen to our podcasts – as a very first step – and partner with us to stay relevant with your consumer base.

Future Forward is a podcast from Symrise’s oral care flavour experts. It’s a spin off from our inspirational newsletter, in which we explain how drivers of development from outside your category like skin cycling, the microbiome, sleep and even supplements will change toothpaste and mouthwash forever.

Stay tuned, make sure you subscribe as new content will be dropping soon!

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For further information, please contact your local Symrise sales office or contact Symrise’s Business Unit Oral Care on future.forward@symrise.com .

We have to think out of the box if we’re going to save the planet, so in this podcast we discuss exciting developments from the Center for Innovation & Precision Dentistry, at the University of Pennsylvania. For those who want to learn more, please click on the links below. Plus, we also take a look at what our industry is doing right now and we explore the world of lab grown ingredients!

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References:

https://neo.life/2022/08/will-micro-robots-brush-your-teeth/

https://penntoday.upenn.edu/news/penn-dental-engineering-shapeshifting-microrobots-can-brush-and-floss-teeth

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavourexperts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.

Symrise’s Global Business Unit Oral Care and a futurologist explore how the buzz around longevity will be a game changer for the oral care category. Over the next four episodes they break down the megatrend of longevity into bitesize chunks. Join them in this episode to hear about:

Don’t miss out on the other three episodes to get the full story.

The podcast is linked to a must-read newsletter for the oral care industry. It showcases how this trend – and many others – are reshaping the landscape. Please subscribe to learn more.

What do you think about the impact of longevity on our category? We’d love to hear from you:future.forward@symrise.com.

To find out more about how Symrise can help you create the next generation of oral care products, please get in touch with your local Symrise sales office or contact the Global Business Unit Oral Care on future.forward@symrise.com.

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References:

- https://www.voguebusiness.com/story/beauty/2025s-hottest-trend-living-longer

- https://blueprint.bryanjohnson.com/blogs/news/my-oral-health-protocol

- https://www.youtube.com/watch?v=yxOtUJ5amaw

- https://press.fourseasons.com/singapore/hotel-news/2025/chi-longevity-clinic-opening/

- https://www.cntraveller.com/article/a-to-z-of-longevity-hacks

- https://olaplex.com/products/olaplex-n-0-5-scalp-longevity-treatment-us

Oral care is severely compromised when we stay in bed sipping sticky cough syrups and tea with honey to soothe our sore throats and aching bodies. What role can oral care play to help us feel better? Are there formats that are better suited for in-bed oral hygiene (spoiler alert, it could be mouth-spray).

In the US, it’s estimated that 29 million people had flu symptoms in the 2018/’19 flu season. Supposing only 25% of these sufferers took to their beds for two days, then we have a seasonal market in the US alone (with two oral care occasions per day) of 29 million uses. Listen in to learn more about this white space opportunity.

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavourexperts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.

Hair, body and now even oral care is borrowing ingredients from skin care and adding them to their products. But this trend can be so much more. In this podcast we explore how skin care attitudes and rituals can impact oral care, plus which new ingredients will soon star in toothpaste and mouthwash.

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavourexperts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.

Customisation could revolutionise oral care, not just for benefits, not just for fun but also for the environment! In this episode we borrow inspiration from hair care, candy and even beer. Join us as we explore a world of exciting opportunities for our category, and we ask some tough questions…

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions. 

Contact future.forward@symrise.com to find out more.

Globally, the pet care market grew from USD 216 billion in 2020 to  USD 232 billion in 2021. Isabelle Mougeot, Global R&D Director Pet Food at Symrise and Jan Philipp Rüßmann, Senior Marketing Manager at Symrise‘s Oral Care unit, explore the opportunities for oral care for pets. This reminded us of the impact of oral hygiene on overall health. Chow down on this episode to be inspired.

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavor experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.

In this episode we’re inspired by candles and candies! The shape of candles and candies triggered a discussion about mouthfeel and the possibilities of a variety of shapes for solid oral care formats. This in turn led us to questioning the impact of the sound of an electric toothbrush on flavour perceptions – a truly multi-sensory episode. Finally we take a look at two concrete examples and what they could inspire for oral care new product development: Hot chocolate bombs and crackling mousses. Crackling or fizzing could signal anti-bacterial effects, for example. Warming could potentially signal therapeutic benefits and would be a game changer for this category.

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavor experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.

There’s so much buzz about fermentation in food, beverage and beauty, so we’re asking: What does it mean for oral care?

We look at the possibilities for our category and explore the backstory to the hype about this ancient technique.

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavor experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions. 

Contact future.forward@symrise.com to find out more.

From roasted nuts to juicy fruits, Filbertone elevates your creations. 

Our senior flavorist Silke Kalms shares her expertise on this versatile ingredient, and how to transform your flavor profiles with Filbertone.

In today’s episode of our 3 minutes about series, we explore a fascinating natural flavor ingredient known for its versatility. Vanilla, coffee or savory flavors – you name it! From sweet balsamic to spicy notes, Vinylguaiacol Nat. adds a very special depth and character. Stay tuned and join us in discovering the secrets of flavor ingredients with us!

Fruity, raspberry, mimosa, violet - In this episode Susanne Borchert, Alexandre Illan and Marcus Betzer share their experience in fragrance creations and advantages of Frambinon® Methyl Ether. Are you ready for the raspberry kiss in your next masterpiece?

Creamy or fruity?  Why not both? Silke Kalms and Ina Wilke explain the versatility of the Special Flavor Ingredient Lactojasmone.

Fragolane® offers more than just strawberry effects. Learn more about the creative use of Fragolane® in fragrances and flavours. Discover even more of its beneficial properties.

Today it's all about juiciness. In this episode, you can find out how our Special Flavor Ingredient Ethoxyethyl Acetate-1 provides the right boost for your creations.