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Plongez dans la liste complète des épisodes de Sweetspot Podcast. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
| Titre | Date | Durée | |
|---|---|---|---|
| Sanifair Gewinnspiel-Kampagne (Fallakte #007 – True Design Crime) | 27 juin 2025 | 00:09:22 | |
In dieser Episode von True Design Crime fahre ich mit euch raus – auf die Autobahn. Genauer gesagt: zu einem Rastplatz, an dem ein Poster hängt, das alles falsch macht, was Markenkommunikation falsch machen kann.
Ein übertrieben jubelnder Mann wirbt dort für ein Gewinnspiel: Jeder 20. Sanifair-Wertbon gewinnt – einen Kaffee. Klingt wie ein schlechter Scherz? Ist aber leider echt. Und visuell eine Katastrophe: stockfotogeprägte Euphorie, leere Versprechen, fragwürdiges Marketing.
Wir sprechen über die Ästhetik dieses Posters, das Geschäftsmodell von Sanifair – und warum ein bezahlter Toilettengang keine Bühne für pseudoemotionale Lotterie-Glücksmomente ist.
💡 Im Fazit zeige ich Alternativen: ehrliche Kommunikation, sinnvolle Belohnung, weniger Fake-Jubel – mehr Verständnis für ein echtes Kundenbedürfnis.
🎧 Jetzt hören auf https://truedesigncrime.com/ und überall, wo es Podcasts gibt!
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| Hairlich absurd: Legendäre von Frisör Salon Namen (Fallakte #006 – True Design Crime) | 23 mai 2025 | 00:11:21 | |
In der neuen Folge True Design Crime schneidet Host Marc Thaddaeus Suess durch die legendäre Wortspielkultur in der Friseurbranche: Von „Vier Haareszeiten“ bis „Wash & Wuff“ – was als Branding beginnt, endet oft als Kult.
💇♂️ Was macht einen guten Namen aus?
🎯 Wie funktioniert Naming als Positionierungsstrategie?
📣 Und warum erinnern wir uns an „Hairmonie“, aber nie an „Salon XY“?
Die haarsträubendste Podcast-Folge der Woche – mit echtem Mehrwert für Branding-Fans, Kreative und alle, die bald selbst ein Business benennen wollen.
🎧 Jetzt hören auf https://truedesigncrime.com/ und überall, wo es Podcasts gibt!
✂️ Und: Was ist euer Lieblings- oder schlimmster Salon-Name? | |||
| Mindset. Magic. Merchandise: Fashion entrepreneur Miller McCoy (🇺🇸) | 09 mai 2025 | 01:26:05 | |
From Iowa to L.A. Streetwear – The fashion entrepreneur jounrey of Miller McCoy
In my latest Sweetspot Podcast episode, I sit down with fashion entrepreneur and brand strategist Miller McCoy – founder of Limitless Manufacturing Group and HUMAN Clothing.
Starting with a screen printer in his basement at just 15, Miller turned personal adversity into creative power, building one of L.A.’s fastest-growing brand incubators. From designing for rappers like BlocBoy JB to shaping the future of fashion manufacturing, Miller shares his raw, real journey through hustle, healing, and high-growth business.
We talk about:
- Why storytelling is at the heart of every great product
- How pain shaped his path
- What young creatives need to know about fashion and brand building today
🎧 Listen now and get inspired
All episodes on www.sweetspot-studio.com | |||
| Text oder Revier markieren? Stabilo x Dolce & Gabbana (Fallakte #005 – True Design Crime) | 25 avr. 2025 | 00:15:18 | |
Wer hätte gedacht, dass ein Textmarker mal mehr über deinen Lifestyle aussagt als dein Auto? Willkommen zur absurdesten Kooperation des Jahres: Stabilo x Dolce & Gabbana.
In der 5. Fallakte des True Design Crime Podcasts untersuche ich ein ästhetisches Verbrechen, das im Schreibwarenladen begann – mit vier bunten Markern für 30 Euro – und in der Welt der Distinktionssehnsüchte endet.
Denn wenn sich das deutsche Traditionsunternehmen Stabilo mit dem italienischen Pomp-Label Dolce & Gabbana zusammentut, entsteht kein Designwunder, sondern ein ironisches Symbol für performativen Luxus im Alltag.
Was bedeutet es, wenn ein Alltagsobjekt zur Bühne für Status und Selbstinszenierung wird?
Warum verkauft sich Stabilo unter Wert – und D&G gleich mit?
Und wie hätte diese Kollaboration aussehen können, wenn sie wirklich innovativ gedacht wäre?
Zwischen Büro, Bildung und Barockmuster fragen wir uns:
Was schreiben wir hier eigentlich noch – und für wen?
🎧 Jetzt reinhören und mitdenken.
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| Lebenskunst statt Lifestyle – Autor Frank Berzbach über Kreativität, Disziplin und Haltung | 11 avr. 2025 | 01:15:23 | |
Lebenskunst statt Lifestyle – Autor Frank Berzbach spricht mit Marc T. Süß über Kreativität, Disziplin, Haltung und natürlich sein neues Buch "Das Alphabet der Lebenskunst". | |||
| Schale Kopie: Zapft Evil+Juice bei Liquid Death ab? (Fallakte #004 – True Design Crime) | 28 mars 2025 | 00:33:22 | |
Mit Evil+Juice versucht die österreichische Marke Rauch, ein ähnliches Konzept wie Liquid Death auf den Markt zu bringen.
In dieser Episode von True Design Crime nehmen wir beide Marken auseinander: Warum funktioniert Liquid Death so gut? Warum scheitert Evil+Juice? Und warum ist Wasser in Alu-Dosen trotz aller Nachhaltigkeitsversprechen vielleicht gar keine so gute Idee? | |||
| Intellekt-Inszenierung: Montblanc Kampagne (True Design Crime – Fallakte #003) | 14 mars 2025 | 00:27:10 | |
Falsche Federführung bei Montblanc: Wie die Luxus Marke mit ihrer Kampagne "The Art of The Library Spirit" scheitert. | |||
| Macho-Dekor in Gold: Barbershop Design (True Design Crime - Fallakte #002) | 28 févr. 2025 | 00:18:42 | |
Barbershops – Rückzugsort für Männer oder Design-Höllen voller Geschmackssünden? In dieser Folge von True Design Crime analysiere ich den bizarren Fall einer Barbershop Einrichtung. | |||
| Die zahnlose Raubkatze: Das Jaguar Rebranding (True Design Crime – Fallakte #001) | 14 févr. 2025 | 00:31:29 | |
Ein ikonischer Luxus-Autobauer gibt sich ein neues Gesicht – und sorgt für hitzige Diskussionen. In der ersten Episode von True Design Crimes nimmt Marc Süß das Rebranding von Jaguar unter die Lupe. | |||
| True Design Crime – Trailer | 03 févr. 2025 | 00:01:26 | |
Willkommen bei True Design Crime – dem Podcast, der tief in die Abgründe von Design-Verbrechen, Marketing-Sünden und Werbe-Katastrophen eintaucht. Host Marc Süß nimmt echte Fälle unter die Lupe, spricht mit Branchenprofis und deckt kreative Fehltritte auf. | |||
| Shaping Spaces and Emotions with Light: Ben Rousseau (🇺🇸) | 23 sept. 2024 | 01:28:20 | |
Marc Suess sits down with Ben Rousseau, an award-winning light artist and designer known for creating breathtaking installations that transform both commercial and residential spaces. His commitment to craftsmanship and emotional connection shines through as he discusses the transformative power of light in shaping not only spaces but also how people feel within them.
More episodes on www.sweetspot.studio | |||
| Harnessing Podcast Power: Nikita Kumar (🇺🇸) | 04 sept. 2024 | 01:11:28 | |
In the latest episode of the Sweetspot Podcast, host Marc Süß sits down with Nikita Kumar, a podcasting expert known for her ability to craft engaging narratives that not only captivate listeners but also strengthen brand identities.
Find more episodes on www.sweetspot.studio | |||
| Claudia Weber & Gero Maatz: Wie designt man erfolgreiche und sinnvolle Unternehmensprozesse? (🇩🇪 ) | 12 juil. 2024 | 01:28:59 | |
Claudia Weber & Gero Maatz: Prozessdesign für Erfolg und Freude (🇩🇪 )
In dieser Podcastfolge trifft Marc T. Süß die beiden WeMap Gründer Claudia Weber und Gero Maatz und spricht mit ihnen über Prozessdesign.
Alle Folgen auf www.sweetspot-studio.com | |||
| Suzanne Schreve: Unlock the Power of Storytelling and Archetypes (🇺🇸) | 01 mai 2024 | 01:12:35 | |
Unlock the Power of Storytelling and Archetypes with Jungian Psychologist Suzanne Schreve.
Join the conversation: If you have any questions about archetypes or storytelling, you can ask Suzanne in the comment section, using the Hashtag #questionforsuzanne
Watch the video podcast on YouTube.
More episodes on www.sweetspot.studio | |||
| Dr. Dirk Weiß: KI in der Unternehmensstrategie – Kultur & Mindset (🇩🇪 ) | 20 mars 2024 | 00:53:58 | |
In dieser Podcastfolge trifft Marc T. Süß den Unternehmensberater Dr. Dirk Weiß (Maison Blanc, Confias AI Solutions) und spricht mit ihm über Künstliche Intelligenz für die Unternehmensstrategie.
Alle Podcast Episoden auf www.sweetspot.studio | |||
| Prof. Dr. Marcus S. Kleiner: Redundanz-Maschine KI (🇩🇪) | 14 févr. 2024 | 01:28:06 | |
Prof. Dr. Marcus S. Kleiner, Medien- und Kulturwissenschaftler, spricht mit Marc T. Süß über Künstliche Intelligenz, Algorithmen und die Frage der Kontrolle.
Mehr Folgen auf www.sweetspot.studio | |||
| Deevo Tindal: Finding your path for a creative career (English 🇺🇸) | 05 févr. 2024 | 01:41:20 | |
Deevo Tindall (Branding Strategist and Content Creator) talks to Marc T. Suess about the work, self-reflection and turning points of a creative life. | |||
| Pàppa D.: Build an artist brand (🇺🇸 ) | 22 nov. 2023 | 02:02:28 | |
Singer-Songwriter Dimitrios Papavasileiou (Pàppa D.) talks to Marc T. Suess about his music, his creative journey, and how he navigates his career.
All episodes on www.sweetspot.studio | |||
| Kasper Sierslev: Inhouse Marketing (🇺🇸 ) | 08 nov. 2023 | 01:15:07 | |
Marketing expert Kasper Sierslev talks to Marc Suess about in-house marketing teams from strategy to implementation, creativity and the changes in the marketing industry.
All episodes on www.sweetspot.studio | |||
| Sam Stokes: Connect to your creativity (🇺🇸 ) | 25 oct. 2023 | 01:26:40 | |
Singer-songwriter Sam Stokes talks to Marc Suess about her debut album "Common Ground", her poetry, the creative process and her artistic journey. A big inspiration for all musicians, artists and also entrepreneurs who look to connect with their creativity …
All episodes on www.sweetspot.studio | |||
| Chat GPT & other AI tools: Creative Coffee Break 18 | 17 févr. 2023 | 00:17:34 | |
Marc talks about how creatives and brand-builders can collaborate with AI tools – and why they will never replace the human creative process!
All episodes on sweetspot.studio | |||
| Design Case Study "AI, Art & Design": Creative Coffee Break 17 | 10 févr. 2023 | 00:11:22 | |
Marc opens the doors to his studio and talks about his latest project, the zodiac gin „Höhere Mächte“. More episodes on sweetspot.studio | |||
| Spiritual entrepreneurship: Sweetspot Podcast with Molly Mandelberg | 27 janv. 2023 | 00:36:35 | |
Marc Suess talks to Molly Mandelberg, a spiritual entrepreneur, strategist, and transformation facilitator.
All episodes on www.sweetspot.studio | |||
| Design Case Study "The flag of Amsterdam": Creative Coffee Break 16 | 13 janv. 2023 | 00:06:33 | |
After visiting Amsterdam, Marc talks about the great design of the city flag – and what we can learn from it when it comes to branding in general. Listen to the creative coffee break podcast to learn more about brand building & brand design on: www.sweetspot-studio.com/podcast | |||
| Setting goals for 2023: Three creative techniques – Creative Coffee Break 15 | 04 janv. 2023 | 00:09:46 | |
In this creative coffee break podcast, Marc introduces three creative techniques that will help you to set goals for the new year and actually achieve them! | |||
| Brand building for artists: Creative Coffee Beak 14 | 21 déc. 2022 | 00:15:39 | |
Today Marc answers a question from a listener: How to build an artist brand? How to stay true to artistic production and still create a brand that helps build visibility in the market.
Listen to all episodes on sweetspot.studio | |||
| Interpassivity for brands: What clients delegate to your brand (and why they love you for it!) Creative Coffee Break 13 | 13 déc. 2022 | 00:11:04 | |
Understanding Robert Pfaller’s concept of “interpassivity” will help you gain a new perspective on your client's needs and even develop new services or products.
Learn more about brand building, storytelling, and brand design on: www.sweetspot.studio | |||
| Understanding creative work. Creative Coffee Break 12 | 09 nov. 2022 | 00:16:41 | |
Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess.
Learn more about brand building, design, and storytelling on www.sweetspot-studio.com | |||
| Strategic storytelling (5): Developing own formats. Creative Coffee Break 11 | 05 nov. 2022 | 00:16:34 | |
Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess.
Learn more about brand building, design, and storytelling on www.sweetspot-studio.com | |||
| Strategic storytelling (4): Story Mapping. Creative Coffee Break 10 | 12 oct. 2022 | 00:06:57 | |
Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess.
Learn more about brand building, design, and storytelling on www.sweetspot-studio.com | |||
| Strategic storytelling (3): Understanding your audience. Creative Coffee Break 09 | 05 oct. 2022 | 00:08:01 | |
Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess.
Learn more about brand building, design, and storytelling on www.sweetspot-studio.com | |||
| Strategic storytelling (2): Brand Core Story. Creative Coffee Break 08 | 15 sept. 2022 | 00:07:46 | |
Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess.
Learn more about brand building, design, and storytelling on www.sweetspot-studio.com | |||
| AI-driven design tools. Creative Coffee Break 07 | 01 sept. 2022 | 00:09:35 | |
Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess.
Learn more about brand building, design, and storytelling on www.sweetspot-studio.com | |||
| Strategic storytelling (1): ROI of content. Creative Coffee Break 06 | 24 août 2022 | 00:08:33 | |
Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess.
Learn more about brand building, design, and storytelling on www.sweetspot-studio.com | |||
| The power of the storyboard. Creative Coffee Break 05 | 17 août 2022 | 00:06:00 | |
Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess.
Learn more about brand building, design, and storytelling on www.sweetspot-studio.com | |||
| The sound of your brand. Creative Coffee Break 04 | 10 août 2022 | 00:04:50 | |
Freshly brewed Inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess.
Learn more about brand building, design, and storytelling on www.sweetspot-studio.com | |||
| The impact of brands and artists: Sweetspot Podcast with personal branding and PR coach Diane Foy | 03 août 2022 | 01:04:04 | |
Marc T. Suess talks to Diane Foy about her creative career, and how she coaches artists to find their "why" and make an impact.
--
This podcast is produced by Sweetspot Studio – a design and media company, founded by creative director and brand consultant Marc Suess. The studio helps brands, artists and entrepreneurs find a meaningful story to share through design, content creation and media products.
Listen to more episodes and find your brand sweetspot: www.sweetspot-studio.com | |||
| Brand Blokbusters. Creative Coffee Break 03 | 13 juil. 2022 | 00:04:54 | |
Freshly brewed Inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative coffee break with Marc T. Suess.
Learn more about brand building, design, and storytelling on www.sweetspot-studio.com | |||
| Working with creatives. Creative Coffee Break 02 | 06 juil. 2022 | 00:07:31 | |
Freshly brewed Inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative coffee break with Marc Suess.
Learn more about brand building, design, and storytelling on www.sweetspot-studio.com | |||
| What do you want to have been? Creative Coffee Break 01 | 29 juin 2022 | 00:04:53 | |
Freshly brewed Inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative coffee break with Marc Suess.
Learn more about brand building, design, and storytelling on www.sweetspot-studio.com
If you want to learn more about brand building, design, and storytelling
check out my website www.sweetspot-studio.com/ | |||
| Driven by curiosity: Innovation expert Raffaela Seitz | 15 juin 2022 | 00:58:15 | |
Marc Suess talks to Raffaela Seitz, innovation expert and co-lead of a cross-innovation hub. Raffaela shares her thoughts on the innovation landscape in Germany, differences in creative and innovation culture, and which trends or technologies will drive innovation in the future.
--
This podcast is produced by Sweetspot Studio – a design and media company, founded by creative director and brand consultant Marc Suess. The studio helps brands, artists and entrepreneurs find a meaningful story to share through design, content creation and media products.
Listen to more episodes and find your brand sweetspot: www.sweetspot-studio.com | |||
| The secrets of brand storytelling: Entrepreneur and storyteller Graham D. Brown | 01 juin 2022 | 01:07:10 | |
Marc Suess talks to Graham Brown, traveling entrepreneur, owner of a brand podcast agency, and sophisticated storyteller.
--
This podcast is produced by Sweetspot Studio – a design and media company, founded by creative director and brand consultant Marc Suess. The studio helps brands, artists and entrepreneurs find a meaningful story to share through design, content creation and media products.
Listen to more episodes and find your brand sweetspot: www.sweetspot-studio.com | |||
| Don't give a f***: Dr. Thomas A. Coucoulis (part 2) | 25 mai 2022 | 00:50:10 | |
Marc Suess talks to Dr. Thomas A. Coucoulis about personal branding, how your personality affects your business decisions, and the positive side of not giving a f***!
--
This podcast is produced by Sweetspot Studio – a design and media company, founded by creative director and brand consultant Marc Suess. The studio helps brands, artists and entrepreneurs find a meaningful story to share through design, content creation and media products.
Listen to more episodes and find your brand sweetspot: www.sweetspot-studio.com | |||
| Becoming yourself: Dr. Thomas A. Coucoulis (part 1) | 18 mai 2022 | 00:55:31 | |
Marc Suess talks to Thomas Coucoulis, aka the Rampenpfau (German for “Stage Peacock”), about confident appearance, the anxiety of public speaking, and how to cope with it.
--
This podcast is produced by Sweetspot Studio – a design and media company, founded by creative director and brand consultant Marc Suess. The studio helps brands, artists and entrepreneurs find a meaningful story to share through design, content creation and media products.
Listen to more episodes and find your brand sweetspot: www.sweetspot-studio.com | |||
| You can’t feel numbers: Alex Villacis, designer and podcaster | 04 mai 2022 | 01:16:55 | |
Marc Suess talks to Alejandra Villacis about her role and purpose as a designer, creative training and education, as well as the cultural differences in the industry.
Listen to all episodes on http://sweetspot-studio.com/podcast | |||
| Radically creative: Marketing entrepreneur and podcast host Ryan Alford | 27 avr. 2022 | 01:00:00 | |
Marc Suess talks to Ryan Alford, marketing expert, agency founder, and host of one of the top marketing podcasts in the US. A chat about personal brands, creative practices, and the future of marketing.
All episodes and more on https://sweetspot-studio.com/ | |||
| The power of place: Daniela Sinicropi, freelance architect | 20 avr. 2022 | 01:01:06 | |
Marc Suess talks to Daniela Sinicropi about her journey from the US to Tuscany – and how she turned this into her job as a freelance architect, helping expats find their home in Italy.
Listen to more episodes and find your brand sweetspot: www.sweetspot-studio.com | |||
| Brand-building content strategies: Susanne Weber Euler, Head of Design at Niche Beauty | 13 avr. 2022 | 00:58:09 | |
Marc Suess talks to Susanne Weber-Euler about her job as head of design at the luxury brand niche beauty, cross-media content strategies, and how creativity can impact brand success.
If you want to work on your brand design or brand storytelling, check out www.sweetspot-studio.com | |||
| Passion. Profession. Purpose: Entrepreneur & entertainer Matt Smith | 23 mars 2022 | 01:40:15 | |
Marc Suess talks to Matt Smith about his company Lunicorn from founding to exit, life design for entrepreneurs, and the role of entertainment in brand communication. | |||
| Re-inventing a traditional brand: Brand Ambassador Michael Ehrenwirth | 16 mars 2022 | 01:04:34 | |
Marc Suess talks to Michael Ehrenwirth about re-inventing and re-vitalizing a traditional brand, the creative craft of mixology, and what entrepreneurs can learn from the hospitality industry. | |||
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