We created a step by step process to successfully launch products, check it out: https://www.marketingexamined.com/launch

In episode 43, Brian dives into why your ads are not converting, and strategies to make them more convincing and convert better. Then Alex does one of the best deep dives on product launches out there. He goes into his recent experience helping launch a product for TYR, and breaks down other brands that follow the "tease, hype, collect, push and pull" framework. This episode is filled with marketing gold all the way from converting ad strategies to product launch frameworks.

If you enjoyed it, send it to a friend who needs some marketing help, I guarantee someone came to mind..

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--------------------

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In episode 42, Alex sits down with Sonny Webster, a renowned Olympic weightlifter, entrepreneur, and content creator. Sonny has made waves in the world of weightlifting and he’s also a powerhouse in the business world, managing three thriving ventures: The Lifting Zone, The Mobility Manual, and Big Friday Supplies.

In this episode we dive into some killer topics. First Sonny’s olympic journey and the highs and lows that came with it. Then Sonny’s marketing tactics and strategies for building 3 businesses at once. Then we dive into some of Sonny’s philosophy around balancing Life and work. This is an amazing interview jam packed with Sonny’s story, marketing playbooks and some high level philosophy on being present while building.

Thanks for watching and share this with a friend if you enjoyed it!

Checkout our sponsor SARAL https://l.marketingexamined.com/saralpodcast

--------------------

Follow Sonny Webster:

Instagram: @SonnyWebsterGBAs

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In episode 33, Alex and Brian dig into creating a founder brand playbook. Alex talks about which media channels work best at different stages—like top-of-funnel, middle-of-funnel, and bottom-of-funnel content. Brian gets into brainstorming founder brand content ideas, keeping the media funnel strategy in mind. It's a packed session all about strategizing and coming up with viral ideas for your founder brand playbook.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

Checkout: https://www.yotpo.com/

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In episode 32, Alex and Brian dive deep into the world of content strategy. Starting with a quick breakdown of Poorboy coffee and a comparison of summer moon coffee. Then breaking down the ON partnership with Zendaya and Brian dissects the success of Underbrush Gum's $1M campaign through 3 pivotal videos at. This episode is jam-packed with content and strategy.

If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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In Episode 31, Alex and Brian dive into product launch strategies. They dissect two brands who totally nailed their product launches (Puresport, Liquid IV) and reveal the strategic decisions that led to their substantial successes. Alex also explores the tactic of brands creating multiple Instagram accounts and and gives a play-by-play on Immi ramen/ramen on the street. It's a comprehensive episode packed with valuable insights on product launches and content. Dive right in!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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In episode 30, Alex and Brian pull up seats to drop serious knowledge bombs about content marketing and strategy. Alex spills the tea on his fresh pitch process that netted him a cool 30K followers in less than a month, introduces the "double hook" strategy, and emphasizes the crucial role of pacing and delivery in crafting killer content. Brian, on the other hand, gives us a behind-the-scenes look at the ridiculously effective content strategy of dupe.com, the finesse of Foundr's top of funnel and click funnel strategy, and the genius of Death to Stock's content marketing. Buckle up, 'cause this episode is chock-full of content strategy heavy hitters.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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In this episode, we're breaking down how Strave became the #1 social app for athletes. And their strategy to gain 150M+ users and generate $300M in revenue.

Then Brian breaks down how to build an agency. And what makes a successful agency. Why? he's built two successful agencies and his newest agency is quickly becoming one of the top TikTok shop agencies.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Developing a content strategy is incredibly difficult. But it's the core of any growth engine. It impacts your emails, SMS, ads, landing pages, copy, ugc - literally everything if you do it right.

So, in the next 48 minutes you'll learn:

• The real impact of storytelling and practical advice

• A framework to break down any content strategy

• Tools to reverse engineer viral growth

• How to use content to drive lead gen and lead capture

Grab the notepad.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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--------------------

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In this episode, Alex and Brian discuss to frameworks to help you scale your biz.

The first is the race-car framework which will help you dissect what it takes to build an efficient growth-engine that scales your brand.

Then Brian breaks down a framework he uses to create 300+ pieces of content a month for 8-9 figure brands.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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So there's a way to find $1M business ideas you can spin up today. And Brian made it very easy by sharing three biz ideas ripe for opportunity.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Hostage Tape does $40M in revenue selling mouth tape. And scaled to 8-figures in just a few years. In this episode, we share how to find markets and product ready for innovation. Then how to build the infrastructure to scale.

Then Brian dives deep into the enemy framework. And how you can position your brand against an enemy in the market to build a cult following and customer base.

If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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--------------------

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Alex and Brian sit down with Rob Oliver, a serial entrepreneur who sold his last brand, Genius Supplements, for $30 million. Rob talks about where to spot new opportunities, how he's building brands going into the future and dishes on the mental ups and downs of building a business.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Episode 41 is another banger. Alex and Brian LIVE breakdown 4 brands. First, Brian dives into Oonyall Tea and gives insight into how this brand could improve its website and messaging. Then Alex dives into Strong Coffee and breaks down their website and content strategy. Then Brian quickly dives into ELEAT and strategizes some ways to position their brand, and Alex ends with "More Sauce" and how they can improve their website and content strategy.

Support Us By Checking out Heatmap & Signing up for a 7 Day Trial: https://link.mail.beehiiv.com/ss/c/u001.JnnPBCPIDxX8ubEL7d4VQ7fXGWSWiU4-us9MQEh92NWB7qGQJyCs_AgzKH781jQfJqMW1tGHwBcVp0Zog61HwQ/48d/q36P9w3LTWqL_-xNO3DCeQ/h8/h001.CYvGWVD6eAbjunWBrmINZP0SsM_Bu9gOh-DfTEEN0q0

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Alex and Brian show you how to blow up using TikTok Shop and share brands on track to do over $50M in revenue. Then they break down RAD Global's unique and successful launch with famous Crossfit athlete - Danielle Brandon. While uncovering what make it unique, successful, and one of one.

Lastly, they break down Magic Mind's 8-figure funnel. And how they use psychology to convert traffic into customers.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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You have a vision for a million-dollar brand but then reality sets in...

You don't know where to start. How to build a brand book. Or set up a website. How to differentiate yourself in the market. What to create content about. How to get your first 1000 customers.

Well, take a breather...

Because Oren John came on the episode and I grilled him for 40 minutes. And asked him about everything you need to build a 7-figure brand from scratch. And he laid it out in 3 phases for you to steal and go build.

I'm also going to turn this into a visual playbook you can use and steal - if you want it then you can get it here when it goes live: www.marketingexamined.com/subscribe

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Ever wondered how the conquers of the past took over the world? People like Napolean, Genghis Khan, Steve Jobs...or modern-day greats like Michael Jordan or Arnold Schwarzenegger.

And wonder what the difference between you and them is? Or how they became who they became?

And if you think hard work is the sole answer - it's not.

In this episode, Ben Wilson takes his 10,000+ hours of studying the greats for his podcast How To Take Over The World and distills it into this 45 min episode.

Plus, you'll learn how to build a 7-figure podcast in 2024. From ideation to growth. Everything is covered.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

WANT FREE GAME? Basically - want us to talk about how we'd grow your business on the pod?

Drop a 5-star review. Send us the screenshot. And send us proof and your brand to podcast@marketingexamined.com and we'll feature it on the show.

Much love,

Alex & Brian

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Alex and Brian sit down with Lukas Pakter to give him a full free game episode on how to optimize every part of his DTC clothing brand, SquidHaus. They discuss SEO, landing page optimization, and the power of improving your conversion rate.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

Follow Lukas on Everything:

IG: https://www.instagram.com/lukaspakter

YouTube:  @SquidTalkPodcast 

TikTok: https://www.tiktok.com/@squidpakter

SquidHaus: www.squidhaus.com

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As promised, this week we're diving deep into Brian Blum's entrepreneurial adventures. From his first entrepreneurship class, to launching his first product (you'll never guess what it was), to working for the San Antonio Spurs, to getting an investment from Mark Cuban and Barbara Corcoran after a successful pitch on Shark Tank - Brian explains how his passion for sports turned into a hunger for business, and the lessons he's learned throughout all his successes (and failures). From building your first sales funnel, to acquiring VC investments, there's a ton to learn in this one. Thanks for listening, and don't forget to rate and subscribe if you enjoyed.

💰 SWEAT EQUITY HAT GIVEAWAY:

We're giving away 20 Sweat Equity hats to the FIRST 20 LISTENERS to give the podcast a 5 star review on Apple AND Spotify.

To enter, leave a review on Apple & Spotify, screenshot both, and send the pics on Instagram to Alex (@alexgarcia_atx), Brian (@brian_blum) OR send them in an email to podcast@marketingexamined.com. Winners will be announced soon, so stay tuned.

(US based only, sorry to our fans overseas, we'll get you sorted out soon we promise.)

Find the links to Apple & Spotify here: https://link.chtbl.com/sweat-equity-hat-giveaway

--------------------

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CHAPTERS:

00:00 - Intro

01:29 - From College Basketball to the San Antonio Spurs media team.

10:11 - Brian's first business: Teeth whitening chewing gum.

12:09 When and how to pivot your startup.

15:32 - Brian's takeaways from his first startup.

16:47 - The importance of unit economics and customer acquisition costs.

18:30 - Brian's time as CMO of Grind.

23:37 - Brian's company went on Shark Tank, and CLOSED.

25:13 - The results of being featured on Shark Tank.

28:01 - Some of Brian's biggest takeaways at Grind.

31:12 - The secret to raising VC money.

33:24 - Transitioning from Founder to Employee - Pros and Cons.

38:33 - Pivoting back to Agency life at Rctfy.

46:48 - Organic Content Masterclass with Brian

Who is Alex Garcia, and why do you tune in every week to listen to his marketing advice? In this episode, Brian interviews Alex to dig deep on his long career in the world of content and marketing. Alex shares his successes (and failures) as an entrepreneur over the past decade, including growing The Hustle & My First Million, becoming CMO at The Kollective, and much more. Alex discusses his initial forays into content creation and social media management for (essentially) every bar in Austin, to navigating the world of agency life and the transition to his current business, Marketing Examined. Stay tuned, because Brian is up next.

💰 SWEAT EQUITY HAT GIVEAWAY:

We're giving away 20 Sweat Equity hats to the FIRST 20 LISTENERS to give the podcast a 5 star review on Apple AND Spotify.

To enter, leave a review on Apple & Spotify, screenshot both, and send the pics on Instagram to Alex (@alexgarcia_atx), Brian (@brian_blum) OR send them in an email to podcast@marketingexamined.com. Winners will be announced soon, so stay tuned.

(US based only, sorry to our fans overseas, we'll get you sorted out soon we promise.)

Find the links to Apple & Spotify here: https://link.chtbl.com/sweat-equity-hat-giveaway

--------------------

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NEWSLETTER:

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CHAPTERS:

00:00:00 - Intro & Sweat Equity Merch Giveaway

00:04:50 - From College Athlete to Agency Owner.

00:09:32 - Alex's First Agency: SocialFirst.

00:16:47 - The Hustle, and My First Million.

00:21:52 - 50 threads in 50 days on Twitter.

00:27:30 - Becoming CMO of Kollective.

00:32:27 - The Origins of Marketing Examined

00:37:50 - Should you start a newsletter in 2024?

00:45:36 - Free Game - How we'd grow YOUR brand. Luxee.

Alex and Brian sit down with Kane Kallaway to discuss the secrets to his success after just 1 year of full-time content creation (and why he doesn't care about going viral anymore). They discuss the value of an ENGAGED audience for any entrepreneur or business, the importance of "content minutes", if high production quality REALLY matters, and the pros and cons of building in public and sharing your secret sauce. If you're thinking of starting to create content for yourself or your brand, you can't afford to miss this episode.

If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week.

💰 SUBSCRIBE TO SWEAT EQUITY ON APPLE, SPOTIFY, OR WHEREVER YOU GET YOUR PODCASTS:

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Follow Kane on Everything:

Newsletter: https://espressoletter.com/

IG: https://instagram.com/kanekallaway/

YouTube:  @kallaway 

TikTok: https://www.tiktok.com/@kanekallaway

wknds Podcast:  @wkndstv 

--------------------

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Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode.

--------------------

📈 GROWTH PLAYBOOKS, STRAIGHT TO YOUR INBOX:

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https://www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

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CHAPTERS:

00:00 - Intro & Kane's Creator Journey

06:21 - "The Artist Gap". The challenges of learning how to make content.

08:33 - Are side hustles possible? The importance of going all-in.

15:01 - Kane's content creation process, explained.

17:07 - Should you give away your business' biggest secrets?

23:23 - Top of funnel vs bottom of funnel content. Which is more important?

29:57 - When Ben Shapiro STOLE Kane's content.

35:05 - Kane got an Apple Vision Pro.

36:10 - How important is Quality in being a successful creator?

38:34 - What is the most important aspect of high quality content?

40:05 - Kane's storytelling structure.

41:34 - How to write a good hook.

45:29 - Coming up with a fresh take about something that's huge.

47:11 - Is Kane going to go all-in on YouTube?

49:52 - Identity Dissonance & Drifting from the goal

53:02 - How do you keep your focus when working on so many things?

JT Barnett - pro hockey player turned content creator and entrepreneur - sits down with Alex and Brian to talk about the parts of content creation that nobody thinks about. Sustainability, scalability, the importance of authenticity in content and creator partnerships, and how to find your winning content playbook. If you're interested in creating content, or are a content creator looking to partner with brands, this episode is for you.

Follow JT on everything:

TikTok: www.tiktok.com/@jtbarnett

IG: www.instagram.com/jtbarnett/

YouTube: https://www.youtube.com/@jtbarnett.

--------------------

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--------------------

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--------------------

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Alex and Brian sit down with Matt Halfhill, the founder & CEO of Nice Kicks to get into the weeds of the sneaker industry, and Matt's journey growing Nice Kicks from a niche sneaker blog into sneaker industry powerhouse. In this conversation you’ll hear about the evolution of the blog, shoe industry disruption, and which brands to watch in 2024.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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CHAPTERS:

00:00:00 - Introduction

00:02:08 - The Origins of Nice Kicks

00:05:09 - Going from online to opening a physical location.

00:09:24 - Deciding to close the Nice Kicks retail store.

00:10:46 - From web-first to social first: Inside Nice Kicks' revenue.

00:16:43 - The Death of the Signature Shoe.

00:22:59 - Namesake Marketing has completely changed.

00:27:16 - What do brands need to do to succeed in the shoe business in 2024.

00:31:54 - How are the biggest shoes being disrupted?

00:34:53 - Matt's Thoughts on the Tom Brady & NoBull Merger

00:38:53 - How Media companies can survive in the attention economy.

00:42:01 - The biggest brands to watch in shoes in 2024.

00:45:54 - The history of Sneaker Drops.

00:49:53 - Are good ads dead? How advertising has changed since the Jordan Era.

00:54:27 - Huge viral potential with Out-of-Home Ads

00:58:28 - Will High Rocks take over Crossfit?

In this episode Alex and Brian sit down with Jordan Rogers, the former Marketing & Brand Director at Nike, who shares his journey from battling addiction to landing his dream role at Nike.

Jordan offers an insider look at Nike's branding strategies, collaborations with renowned athletes like Odell Beckham Jr, and breaks down the complicated world of sports marketing, NIL, and college sports.

This is a must listen for anyone looking to build a world class brand, influencer partnerships, or trying to land their dream job with brands like Nike.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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CHAPTERS:

00:00:00 - Introduction and Jordan's Obsession with Nike.

00:05:59 - Creating alignment between your brand and their representatives.

00:11:30 - Should brands ONLY focus on ROI?

00:13:07 - What are the key components of a strong brand?

00:16:21 - Using Ads to build your brand identity.

00:18:48 - The importance of community on Social Media.

00:22:42 - Could Nike ever become a social-first company?

00:27:15 - The Death of the Signature Athlete, and Why are Brands Obsessed with NY and LA?

00:34:41 - Jordan synced up OBJ and Cristiano Ronaldo at Paris Fashion Week

00:40:25 - The frail nature of an athlete's career

00:43:34 - NIL Collectives, and why Young Athletes need to know about them.

00:46:44 - How Jordan and Alex got started by bartering.

00:54:24 - The Death of the NCAA & the future of College Sports.

00:58:37 - Jordan on Johnny Manziel's Pro Day.

01:02:32 - Jordan's Playbook for Up-and-Coming Recruits

01:07:31 - Jordan's message to top high school recruits.

01:10:43 - How do you get a Job at Nike?

In Episode 40, the big 4.0 baby. Alex & Brian build 3 brands live on the Podcast. The first brand is Tulster.com which Alex and Brian give insights into ad theme pages, website improvements, content ideas and more. Next up is As Above Tattoo, Brian breaks down how they should be using geotagging and optimizing for certain locations, content ideas and more. The final brand is Tales.com (impressive domain) where Alex and Brian give content, website and overall brand strategy ideas.

This is was a bada** episode. Filled with 1 banger insight after the other. Thanks for watching!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Alex and Brian talk through how Anduril’s playbook for disrupting the ultimate legacy industry, how Truff Sauce grew from starting as a theme page and reverse engineering your competitors’ funnels.

If you enjoyed the show, consider checking out our sponsors below - it's the best way to support the podcast.

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--------------------

CHAPTERS:

00:00 - Intro & Venice Meetup in February.

02:58 - Anduril made a hype video for a drone, and it's incredible.

09:00 - Why founder-facing companies are king.

11:19 - How Taboo Companies win when paid ads aren't an option.

19:26 - The Halo Effect of Creating your own efficient content.

20:39 - The Secret Sauce behind Truff.

24:46 - The numbers behind the Sauce.

28:04 - How Truff seeds influencers.

37:01 - How to Spy on your Competitors when launching a brand.

42:39 - Alex & Brian's go-to tools for competitive analysis.

44:24 - Brian's Competitive Analysis playbook.

Alex and Brian sit down to talk through where affiliate marketing goes as legacy media publications lose traffic, Peacock's brilliant $110 million move to become #1 in the app store, and how they'd grow Keep It Classic Vintage. Stay tuned til the end to hear about their favorite tools to grow a DTC brand right now.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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--------------------

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CHAPTERS:

00:00 - Intro

02:53 - Show Rundown

05:12 - The Death of Legacy Media

10:14 - Why NOW is the time to invest in your own content.

16:31 - The Story of the Stanley Tumbler

22:38 - Peacock's playoff gamble, and why it worked so well.

27:25 - How can Peacock keep those subscribers?

35:09 - Free Game: Keep it Classic Vintage

51:41 - Shoutout our most dedicated podcast listener.

If you're trying to grow using short-form content, you don't want to miss this episode. Alex and Brian break down the IG playbook, and Alex goes deep on lessons learned on his road to 10k followers. They also go deep on Athletic Brewing's Dry January masterclass, and how they've positioned their brand perfectly to capitalize on the rise of mocktails and the "0-proof" movement.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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CHATPERS:

00:00 - Intro

00:48 - Interviewing former brand director for Nike Basketball, Jordan Rogers

05:08 - Show Rundown

08:38 - Athletic Brewing's alcohol-free marketing playbook.

15:18 - Athletic Brewing's "Give Dry a Try"

22:58 - The rise of the mocktails & the "0 proof" movement

25:58 - What are other "better for you" opportunities?

28:18 - Blueland & Subscription Business Secrets

30:50 - The growth opportunity in coffee alternatives

36:29 - How to get your first 10k followers on IG

Oren John returns to join Alex and Brian for a discussion on how to hack your way to a luxury brand. They discuss what differentiates luxury from a high end product, how to build urgency with brand collaborations, and if it's possible to to fast track your way to a higher price point. This and so many more secrets to the luxury brand market, you're not going to want to miss this one.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

Follow Oren on Everything:

Instagram: www.instagram.com/orenmeetsworld

TikTok: www.tiktok.com/@orenmeetsworld

Website: https://orenjohn.com/

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In this episode of Sweat Equity, Alex and Brian break down how a company is getting a 19x ROI by sending DIRECT MAILERS, and what you can learn from their marketing strategy. They also talk about Nintendo, and how their differentiation strategy that started with the Wii made them the most valuable video game company on the planet. Finally, they spit some Free Game for a fan of the pod Jake, and his brand DateNightKitchen. They go in depth on how they'd turn his growing audience into into an 8-figure brand, and what other up-and-coming influencers can do to leverage their platforms. You're not going to want to miss this one.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Alex and Brian have a jam packed episode breaking down how GTA engineered the biggest launch of all-time with a leak, Red Lobster proving that an offer can be TOO good, and OLIPOP ditching paid ads to grow to $200m per year. Stick around til the end for a brainstorming session around "Moonshot Marketing" that any marketer can use.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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CHAPTERS

00:00 - Intro

05:44 - Did Rockstar manufacture the GTA 6 Leak?

25:04 - Red Lobster's Free Shrimp Fiasco & Deals that are TOO good.

41:19 - OLIPOP's $200m Influencer Marketing Playbook

54:55 - Moonshot Marketing, and why you should consider doing it

Episode 7: Alex and Brian talk about the "land and expand" strategy that has taken Rogue Fitness from $0 - $100m per year, what we can learn from Lego's legendary transformation into a media company, and how to pull off the perfect Black Friday for any ecommerce brand.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Alex and Brian talk to Oren John about building a 500k+ audience as a content creator after spending time as an executive at a publicly traded company. Oren shares his formula for creating viral content, never before shared info on his background and the boys brainstorm how they'd start a brand from scratch.

--------------------

Follow Oren on Everything:

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TikTok: www.tiktok.com/@orenmeetsworld

Website: https://orenjohn.com/

--------------------

The Links You're Looking For

ImportYeti: www.importyeti.com

Pietra: www.pietrastudio.com

US Patent & Trademark Search: https://tmsearch.uspto.gov/search/search-information

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In this week's episode of Sweat Equity, Alex and Brian dig into the rise and fall of Allbirds. From DTC darling to a brand struggling to stay afloat, Allbirds has fallen on hard times as of late. Alex and Brian do what they do best, and lay out a playbook that would save this once-beloved brand. They also break down why Content, Community, Commerce framework is missing another "C", and discuss the psychology behind the ridiculous retention behind Mr. Beast's videos. Don't miss this one.

Follow us on Spotify, Apple Podcasts, or wherever you get your podcasts, and we'll see you next week.

--

MORE SWEAT EQUITY

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For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com

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Welcome back to Sweat Equity. Rushed this episode out the door because there was some heat this past week in the marketing world. Alex and Brian discuss how Snoop Dogg's "I'm done with Smoke" marketing play was executed to perfection before Black Friday, how a tumbler company turned a car fire into a PR masterclass. They also break down what "Trojan Horse" content is, and how to use it if you're a founder looking to grow your brand on social. Finish things off with some Free Smoke about which platforms to target in 2024. A thanksgiving feast of marketing served up right before the turkey.

Follow us on Spotify, Apple Podcasts, or wherever you get your podcasts, and we'll see you next week.

--

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In episode 39, Alex and Brian explore the intricacies of job applications and brand strategies to compete with industry giants. Brian starts with techniques for making your resume stand out in a crowded job market and insights on what hiring managers are really looking for. Alex then analyzes how Mozi Wash is positioning itself against Tide, strategies for content from comments, and why “geturdupe” is unlikely to achieve viral success unlike their competitor dupe.com. This episode is jam packed with nothing but the best marketing advice on the internet. If you enjoyed this episode - share this with a friend and subscribe on YouTube so we can hit our 15K subscriber goal!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

Support Us By Checking out Heatmap & Signing up for a 7 Day Trial: https://link.mail.beehiiv.com/ss/c/u001.JnnPBCPIDxX8ubEL7d4VQ7fXGWSWiU4us9MQEh92NWB7qGQJyCs_AgzKH781jQfJqMW1tGHwBcVp0Zog61HwQ/48d/q36P9w3LTWqL_-xNO3DCeQ/h8/h001.CYvGWVD6eAbjunWBrmINZP0SsM_Bu9gOh-DfTEEN0q0

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Welcome back to Sweat Equity. So, you're the new brand on the block, on that startup grind, or the next biggest social media influencer. Nobody knows who you are - so what do you do? Alex and Brian break down exactly what you need to do if you're starting from scratch with short-form content, and how to make the most of the variety of platforms at your fingertips.

On this episode of Sweat Equity, Alex and Brian will break down the playbook for consistent growth for your social channels, how Alex is implementing this strategy in his short-form course, Cut 30. Brian covers why TikTok Shops are a huge threat to Amazon's empire, and why they will succeed where Meta failed. From podcast growth tips to why you need to care more about your packaging and unboxing experience, you don't want to miss this one.

Keep grinding, and we'll see you next week.

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--

CHAPTERS

00:00 - Alex's Tiny Hat

03:43 - Cut 30 Update & The Only Way to Grow a Podcast

12:06 - Alex's Formula for Short-Form Success

18:57 - TikTok Declares WAR on Amazon, and why Meta couldn’t.

30:28 - You’re using hooks wrong. Learn from Connor Price

40:18 - Packaging is the Product

46:59 - "What is that?" Products that Market Themselves

51:20 - Invest in something that has an 100% open rate. Your unboxing experience.

This week’s episode of Sweat Equity, Alex and Brian break down one of the most brilliant sponsorship masterclasses of this year: How Deion Sanders drove 400m eyeballs to Blenders Eyewear in a single weekend thanks to a single quote from the Colorado State coach. Next, it’s onto New Heights, and what the Kelce brothers are doing to create one of the fastest-growing podcasts in sports, and finish it off with a cold email playbook straight from Tim Ferris and Shaan Puri - you’re not going to want to miss this one.

SOCIALS

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Follow Alex & Brian on Twitter

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Chapters:

00:00 - Intro

03:19 - The Kelce Bro’s Podcast Growth Strategy

14:43 - Create your own category (VIVO Barefoot Shoes & Magic Mind)

19:54 - Gymshark vs. Fabletics - How to seed influencers CORRECTLY

22:20 - All Eyes on Coach Prime - Deon Sanders Marketing Masterclass

43:18 - Viral Loops & Mailchimp's Genius Referral Program

52:00 - Your Cold Emails Suck. Tim Ferris can help.

Welcome to the first episode of Sweat Equity, the best brainstorming session you’ve ever had.

Today’s episode is all about creator brands, and why cultivating a rabid fanbase is one of the most valuable things you can do for your business. Alex and Brian go deep on Kim K’s multi-million dollar empire, how Mr. Beast’s Feastables is eating Hershey’s lunch, and how KSI and Logan Paul's Prime Energy exploded onto the sports drink scene. Round things out with the 4 most important steps to cultivating a fanbase that will follow you anywhere, and you have yourself a jam-packed pilot episode.

SOCIALS

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For more marketing content, growth playbooks, and deep dives, marketingexamined.com

Follow Alex & Brian on Twitter

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CHAPTERS

00:00 - Intro

01:27 - Short-form vs. Long-form content

10:55 - How Kim K made $1m a minute

14:55 - Finding the perfect fit for your audience

23:05 - Why Mr. Beast's chocolate brand will overtake Hershey's

26:49 - Legacy brands can't compete with creators

30:32 - Every athletes’ side hustle should be content creation

45:33 - 4 Steps to launch a successful creator brand

51:21 - Viral CGI Playbook

Instagram’s CEO said: the algorithm’s top priority is shares. So if you want your content to get the spotlight it deserves, making it share-worthy is more crucial than ever. And it's not just Insta—most social platforms are using shares to judge if your content's worth a wider audience.

In episode 38, Brian breaks down frameworks, content angles, and ways to make your content more shareable. Meanwhile, Alex dives into how to scale your content and post more without scaling your team or hiring more people. Alex also dives into brands using unordinary objects to go viral. This episode is bada**. And if you loved it, do us a solid and share it with one of your marketing friends who needs better content… c’mon, you know who I’m talking about.

Support Us By Checking out Heatmap & Signing up for a 7 Day Trial: https://link.mail.beehiiv.com/ss/c/u001.JnnPBCPIDxX8ubEL7d4VQ7fXGWSWiU4-us9MQEh92NWB7qGQJyCs_AgzKH781jQfJqMW1tGHwBcVp0Zog61HwQ/48d/q36P9w3LTWqL_-xNO3DCeQ/h8/h001.CYvGWVD6eAbjunWBrmINZP0SsM_Bu9gOh-DfTEEN0q0

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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In Episode 37, Alex & Brian dive headfirst into the wild world of content. Brian unveils 3 top content retention strategies while breaking down Kanpai’s YT Short content playbook. Meanwhile, Alex breaks down Wimbledon’s insane content machine. How they created 1,000 pieces of content in just 14 days with segments and pillars, and how your brand could pull off something similar. It’s a jam-packed episode filled with content gems to grow your brand with content marketing. 🚀 As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Episode 36 is another banger. Alex dives into Bandit Running's disruptive marketing tactic that made them the most talked about brand at the Olympic trials and how your brand can learn from it. Brian dives into Run Club's and breaks down the top 3 most successful run clubs and how brands can learn from their virality. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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📈Growth Playboys, Directly To Your Inbox

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In episode 35, Brian breaks down clothing brand Derschutze's viral "skit" content strategy. Alex dives into building your content playbook from A-Z, including 30-day sprint testing strategies, and creating content as a one-person team. This episode is another banger, jam-packed with content ideas, strategies, and some friendly banter. Whether you're new to content strategy or looking to refine your approach, this discussion offers valuable insights for brands of all sizes.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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In episode 34, Alex and Brian take a deep dive into the essentials of brand content strategy. Alex breaks down key components like audience personas vs customer personas, content types based off the content funnel, and building out a content team. Brian breaks down “healthytips“ content strategy and his juicy insights. This session is packed with everything brand content strategy, brand building, and practical tips for maximizing the impact of your content.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Building a "cult" following is transforming casual viewers into loyal customers and ultimately into super fans. This journey creates a "cult-like" following where customers become integral to the brand's ecosystem. Their audience isn’t merely transactional buyers; they are devoted fans who keep coming back for more. Building this for a brand is essential for growth and standing apart from the competitors.

In episode 44, Alex dives into a brand known as Trikko - (arabic for t-shirt) and how their faceless founder built a "cult" following on TikTok after loosing multiple 100K+ follower accounts. Then Brian dives into organic content strategizes that app founders are using to go viral and drive app downloads. This is a great episode diving into building a strong community of followers and strategies for going viral with organic content.

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🎥Checkout Brians Content Agency

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--------------------

CHAPTERS:

0:00 Intro

2:42 How Trikko Built a Cult Following

23:55 SARAL Ad

25:09 Viral Organic Content Frameworks for Apps

36:42 Lifestyle Content For Brand Accounts

40:21 Ending Thoughts

In episode 45, Alex dives into Johnny Valentine and how he constantly goes viral with a skit concept promoting his song. Then Brian dives into Goli's insane affiliate marketing strategy for TikTok shop, creating over 17K videos in 30 days. He also breaks down one of the videos that drove $350K for Goli. Alex then goes into how to create 8 figure funnels and why they're crucial for success. This episode is one of my favorites, hope y'all enjoy. Send it to a friend.

Checkout our sponsor SARAL https://l.marketingexamined.com/saralpodcast

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🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------

CHAPTERS:

0:00 Intro + Johnny Valentine Viral Reels

03:35 Skit breakdown visual hook, slow mo, iPhone reaction

10:25 Goli Nutrition’s TikTok Affiliate Strategy That Drove $4.1M in 30 Days

26:37 SARAL - Influencer Marketing Tool

27:52 TikTok Building Search Volume

31:00 Where to find creator communities?

31:34 Scaling & Creating 8 Figure Funnels

40:46 Ending Banter & Final Thoughts

In episode 46, Alex puts down a masterclass around developing your brand content strategy. He dives into developing brand narratives, testing videos, pillars, content themes, and everything you need to know to create an 8-figure content strategy. Let us know if you liked the solocast style!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

Checkout our sponsor SARAL https://l.marketingexamined.com/saralpodcast

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Let’s assemble a 95’ Chicago Bulls Dream Team, but for content! Content has never been more crucial for brand growth, yet many brands are still in the dark about what it takes to create compelling, viral, shareworthy content. In this episode, Alex breaks down the ideal content team you need to build based on your company size. He dives into the $0M to $1M, $1M to $5M, and $10M+ categories, highlighting the specific roles and salary ranges for each position. Then Brian dives into his Brand Activation Playbook, diving into brands that make there way into the US Open and the NFL. This is one of my favorite episodes. If you like it, share it with someone who needs to build a bada** content team.

Checkout our sponsor SARAL https://l.marketingexamined.com/saralpodcast

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WATCH THE PODCAST ON YOUTUBE:

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NEWSLETTER:

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Follow Alex & Brian on Twitter and IG

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As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at podcast@marketingexamined.com

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WATCH THE PODCAST ON YOUTUBE:

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NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

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Follow Alex & Brian on Twitter and IG

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In episode 50, Alex and Brian interview Courtney Johnson, An ex account manager who quit her job and become a full-time content creator making $40K+/mo. She dives into how she formulates her viral videos, how to "bait the fish" and how women can use their unique skills to succeed in business.

Checkout Courtney on Instagram:  [ / courtlynnjohnson  

Thanks for watching!

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📈Growth Playbooks, Directly To Your Inbox

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--------------------

CHAPTERS:

0:00 Intro - Courtney Johnson

1:20 Working on Marketing Team of Cowboys

2:26 Idea Generation for Viral Video

8:24 Why Courtney Wen’t Full Time Creator

9:45 How To Find your Content Niche

12:10 How to find Content Series

13:58 How to find Hooks & Hook Forumla

17:20 The “Baiting The Fish Technique”

18:29 Sweat Equity Growth

19:28 2 Ways to do Podcasting

20:42 Content That Can Be Monetized

21:58 Going Viral is Less About Money

22:50 Posting on LinkedIn

24:20 Working with LinkedIn HQ

26:20 Testing Content with LinkedIn

27:27 Brainstorming Brian’s Spicy Takes

29:20 Very Spicy LinkedIn Post

30:48 How to Structure Video Concepts

33:55 Men or Women Employees?

35:02 Why Are Men More Inclined to Entrepreneurship?

36:20 Leverage your unique skills

37:30 Courtneys House

38:12 How The Cooperate world is Fake

41:14 Advice on stuck in a 9-5 role

42:00 Advice on starting to make content

42:54 Rich vs Poor habits

46:48 Advice to women breaking into Entrepreneurship

48:50 Skills Women need to prioritize

51:09 Ending Thoughts

Black Friday and Cyber Monday are right around the corner. And the brands that are prepared with a solid strategy will really stand out from the competition. If you play your cards right, Black Friday can be a game-changer for your brand. In this video, we’re diving into just that.

Alex breaks down his Black Friday playbook, sharing fresh ideas for emails, ads, and promotions, plus key pitfalls to avoid. Then, Brian dives into Heart & Soil Supplement's organic content framework and how use of "tent pole" marketing to create content and sell their products.

Thanks for watching! Support us by clicking subscribe and sharing with a friend.

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🔥Want Free Game?

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📈Growth Playbooks, Directly To Your Inbox

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https://www.marketingexamined.com

--------------------

CHAPTERS:

0:00 Intro - What to expect this episode

2:42 Refining Your Black Friday Offers

6:01 How Brands Loose integrity During Black Friday

6:45 SMS & Email Black Friday Strategy

9:58 Using Influencers Email List

12:04 How Athletic Greens Uses Their Influencers

12:55 Ad Content Strategy for Black Friday

17:15 Lead Capture Strategy for Black Friday

18:55 How to Gamify Black Friday

21:40 Abandoned Cart for Black Friday

23:30 DM Waitlist Strategy

25:08 Organic Content Strategy for Black Friday

27:50 How to Build Your Audience "Interest Graph"

32:26 Breaking Down Heart & Soil Supplements Content Playbook

35:10 Using the "Tent Pole" Strategy for a Footwear Brand

39:24 Simple Ways to Use The Founder for Content

40:50 Ending Thoughts