Sustainable Growth - Scope3

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Charting the Path to Sustainable Media with Beiersdorf and OMG

Saison 1 · Épisode 8

mercredi 30 juillet 2025 • Durée 16:00

What does it take to embed sustainability into the core of media investment? In this episode of Sustainable Growth, Beiersdorf’s Agata Frank and Omnicom Media Group’s Stephanie Scheller join Scope3’s Anne Coghlan to share how they’re building a more sustainable media supply chain together.

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Redefining Publisher Value with BuzzFeed’s Ken Blom

Saison 3 · Épisode 7

mardi 22 juillet 2025 • Durée 10:54

BuzzFeed’s Chief Business Officer Ken Blom joins Scope3’s Anne Coghlan to talk about the future of publishing. From improving efficiency with AI to redefining what brand safety looks like in a rapidly evolving landscape, the conversation explores how BuzzFeed is using technology and transparency to better connect with consumers and advertisers alike.

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Ebiquity’s Ruben Schreurs on the Guardrails and Governance AI Needs

Épisode 6

lundi 21 juillet 2025 • Durée 12:15

In this episode of Sustainable Growth, Ruben Schreurs, Group CEO of Ebiquity, joins Scope3’s Anne Coghlan for a candid conversation about the evolving role of effectiveness and responsibility in advertising — and how the rise of AI has made both more urgent. Together, they explore the need for better oversight, smarter guardrails, and new metrics that move past vanity clicks and toward true brand-building outcomes. Ruben shares how Ebiquity is helping brands build governance into the foundation of innovation — not bolt it on after the fact.

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Kroger Precision Marketing: Elevating Retail Media Through Sustainable Strategy

Saison 3 · Épisode 1

lundi 21 juillet 2025 • Durée 10:07

Christine Foster, SVP of Commercial Strategy and Operations at Kroger, joins Scope3 to discuss how Kroger Precision Marketing (KPM) is tackling performance through sustainability, cutting carbon with precision buying and leading a shift toward audience-first planning in retail media.

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TikTok’s Sustainability Strategy: From Brainprint to Business Growth

Saison 3 · Épisode 4

lundi 21 juillet 2025 • Durée 16:47

In this episode of Sustainable Growth, Ian Gill, Global Head of Sustainability at TikTok, joins Scope3’s Anne Coghlan to explore how TikTok is using its operational footprint and cultural influence — what they call their “brainprint” — to drive measurable climate action. From ambitious data center decisions to the new Scope3 emissions measurement partnership, Ian shares how TikTok is aligning decarbonization, transparency, and innovation to power sustainable growth.

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How Butler/Till Is Using Agentic AI to Advance Values-Driven Media

Saison 3 · Épisode 3

mardi 1 juillet 2025 • Durée 14:08

In this episode, Gina Whelehan of Butler/Till shares how their agency is aligning innovation with its core values by using Scope3’s Brand Standards to power safer, smarter campaigns. Listen in to discover how they’re applying agentic AI to reduce manual lift, increase transparency, and deliver cleaner media across healthcare and local clients.

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Sustainability as Strategy: How AXA Aligns Risk, Media, and Impact

Saison 3 · Épisode 2

mardi 1 juillet 2025 • Durée 32:59

AXA’s Marine Gissy (Global Media Lead) and Martin Powell (Group Sustainability Director) join Scope3’s Anne Coghlan to explore how sustainability has become a strategic pillar for one of the world’s largest insurers. Touching on how advertisers can reduce waste and pioneer responsible media practices, our conversation charts how AXA is connecting climate leadership to real-world marketing performance.

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AI, Efficiency, and the Future of Sell-Side Programmatic with Index Exchange

Saison 3 · Épisode 1

mardi 1 juillet 2025 • Durée 07:58

Lori Goode, CMO of Index Exchange, sits down with Scope3’s Anne Coghlan to discuss how Index is embedding sustainability in every layer of its operations, from data centers to decisioning. Together they explore the power of sell-side optimization, the potential of agentic media to reduce waste, and why Index is betting big on AI as both a business driver and training priority.

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Scaling sustainability across SEA: A conversation with Bharat Khatri

Saison 2 · Épisode 5

mercredi 14 mai 2025 • Durée 10:50

In this episode of Scope3's Sustainable Growth Series (SEA Edition), Bharat Khatri, Chief Digital Officer at Omnicom Media Group APAC, shares how OMG is integrating sustainability into every stage of media planning and buying. From building carbon calculators to reducing emissions across supply paths, Bharat explains how smarter media strategies are reshaping digital advertising across the region.

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Blending tradition and innovation: A conversation with Arçelik Hitachi’s Melis Erdinç

Saison 2 · Épisode 4

mercredi 14 mai 2025 • Durée 12:37

In this episode of Scope3's Sustainable Growth Series (SEA Edition), Melis Erdinç, Head of Digital Marketing at Arçelik Hitachi, shares how sustainability is becoming a strategic priority across SEA. From sustainable content creation to green cloud computing, Melis explains how Arçelik Hitachi is blending tradition with innovation to drive greener digital practices.

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