Explorez tous les épisodes du podcast Sustainability Solved by Will Richardson

A travel agent sold me a round the world ticket in ten minutes. A thesis on snowboarding in the Cairngorms quietly built the rest of my career.

Part five of seven on why Sustainability Solved is changing format. In this episode: three students selling me their cities, why the best-told pitch always wins, and how to use what people are genuinely interested in.

Read the written version: https://willsussolved.substack.com

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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We spent thirty years cleaning up the air over Europe. It worked, and new analysis says it has made the warming faster. That is the fact I could not stop thinking about this week, and it is waiting for you at the end of this video.

I founded Green Element in 2004 and spent twenty years helping organisations measure what they had never measured before. I have now recorded more than 220 episodes of the Sustainability Solved podcast. In all that time I am not sure I have seen a single week reshape as many assumptions as this one.

Here is what we cover. Data centres are now the biggest story in energy, with Google putting 13 billion euros into Finland behind a 22-year nuclear contract, Massachusetts forcing new sites to bring their own clean power, Scotland mandating environmental impact assessments, and the US House passing the Ratepayer Protection Act by 417 votes to 3. The EPA has repealed greenhouse gas limits on coal and gas power plants, with its own projection of 123 million additional tonnes of carbon. The EU rewrote its sustainable finance and CBAM rulebooks in a single week. And research from the LSE put one week of British heat at £1.15 billion of lost output.

If you run net zero strategy, carbon accounting or Scope 3 emissions at a large organisation, this is the twenty minute version of the week that would otherwise cost you a day of reading.

Chapters follow the countdown from 10 to 1, then the three facts at the end.

Subscribe here for my substack that whittles down over 35 years of knowledge into bitesized chunks; Will Richardson | Substack

Subscribe for weekly sustainability intelligence that actually moves the needle, and tell me in the comments which of the three facts surprised you most.

#Sustainability #NetZero #CarbonAccounting #Scope3 #DataCentres

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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At nineteen I was offered the chance to be the youngest pub manager in the UK. I turned it down because of who told me to.

Part four of seven on why Sustainability Solved is changing format. In this episode: managing staff at nineteen, the offer with the title and the money losing to the couple I actually trusted, and the sentence that is the whole reason Sustainability Solved Podcast is changing.

Read the written version: https://willsussolved.substack.com

Subscribe for weekly sustainability intelligence that actually moves the needle.

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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I walked into hundreds of pubs before one offered me a job, on condition I dressed up as a chicken. It is still the best lesson in communication I have ever had.

Part three of seven on why Sustainability Solved is changing format. In this episode: why they tested the chicken suit and not my CV, how I was sacked repeatedly without ever being told, and why people have switched off from climate messaging.

Read the written version: https://willsussolved.substack.com

Subscribe for weekly sustainability intelligence that actually moves the needle.

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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This week confirmed something climate scientists have been tracking for years: the 1.5-degree target is no longer achievable. The UN's latest report projects a best-case scenario of 1.8 degrees of warming. That's not a disaster story - it's a planning story. And we've got 10 more this week you need to hear.

We cover the supersized El Nino threatening food systems and supply chains worldwide - with the WMO warning it could be the strongest since 1950. We look at Nepal's catastrophic glacial collapse that killed over 1,250 people and exposed a near-empty Loss and Damage fund with $485 million against a $580 billion need. And we unpack the clean energy paradox where a record €1.9 trillion in investment still only covered 40% of demand growth.

We also look at China's historic milestone - solar capacity surpassing coal for the first time - the UK food security crisis flagged by the NAO, and what the AfD's landslide in Germany means for climate policy across Europe.

Plus: three environmental facts that didn't make the mainstream news this week - and should have.

This is your weekly sustainability intelligence, ranked by what the world is talking about most. If you work in Food and Beverage, Media, Marketing and Advertising, or lead sustainability for a large organisation, this is your briefing.

Want to know more and connect - Will Richardson | LinkedIn

#sustainability #NetZero #climatechange #ESG #carbonaccounting

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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Rainwater harvesting, a reed bed and a solar thermal shower in a Welsh cow field. The engineering was never the hard part.

Part two of seven on why Sustainability Solved is changing format. In this episode: how a caravan nobody wanted became a log cabin everybody agreed to, why my dad shipped it from Canada when he should have bought it here, and what to do about the site or supplier where your plan is going slowest.

Read the written version: https://willsussolved.substack.com

Subscribe for weekly sustainability intelligence that actually moves the needle.

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Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

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My grandmother was taken to court for burning litter on a beach in Aberdyfi. Nobody asked her why the litter was there in the first place.

This is part one of a seven-part series on why Sustainability Solved is changing format. In this episode: the court case that started it, why the litter was the smaller problem, and the two questions to ask about any sustainability decision your organisation made last year.

Read the written version: https://willsussolved.substack.com

Subscribe for weekly sustainability intelligence that actually moves the needle.

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Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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Two planned English data centres would emit more carbon a year than ExxonMobil's entire UK operations. That single number tells you where sustainability is heading this autumn, and it sits at the top of this week's countdown.

This week we run the full top 10 in sustainability news, ranked by what the world is actually talking about. Data centre emissions and the public backlash take number one. Heat adaptation moves into corporate budgets at number two, with 37% of UK businesses already spending on it. Solar and battery storage turn into a business continuity play at number three, and energy costs become a strategy problem at number four.

We also cover the reporting split, with ISSB adoption reaching 35 jurisdictions while Brazil steps back, and what PepsiCo's use of environmental attribute certificates tells us about the new Science Based Targets initiative rules on Scope 3.

Then we count down the three most surprising environmental facts of the week, including where an AI data centre's water footprint really comes from, and hand you one thing your business can act on straight away.

If your organisation is working out what net zero, carbon accounting and Scope 3 reporting mean while the rules keep moving, this is the weekly sustainability update built for business leaders rather than specialists.

More on our platform and advisory work: www.51tocarbonzero.com

Our referral programme for sustainability consultants and advisors: www.51tocarbonzero.com/referral/

#Sustainability #NetZero #CarbonAccounting #Scope3 #DataCentres

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

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Join Will Richardson on an authentic journey through five decades of real-world experience, where failures become stepping stones and personal stories illuminate the path to success. This isn't your typical advice podcast – it's raw, honest, and deeply personal.

After 50 years of living, learning, and yes, failing, Will believes that our greatest lessons come not from our victories, but from the times we stumbled and got back up. Each episode peels back the layers of conventional wisdom to share the messy, complicated, and ultimately transformative moments that shape who we become.

Through carefully crafted three-part episodes woven with personal narratives, you'll explore:

- Real stories of failure and the unexpected successes that followed

- Hard-won insights from decades of professional and personal challenges

- Authentic reflections on vulnerability, growth, and finding your voice

- Practical wisdom that can only come from lived experience

"If one person can learn from what it is that I have learned from in order for them to be more successful, then that is a win as far as I'm concerned." - Will Richardson

This podcast exists on a simple premise: your struggles don't have to be in vain if they can light the way for someone else. Will opens up about his journey not from ego, but from a genuine desire to help others avoid the pitfalls he's navigated and accelerate their own growth.

Monday, Wednesday, and Friday throughout September, with more to come.

Available on Spotify and all major podcast platforms. Your ratings and reviews help others discover these stories – and they mean the world to Will.

*Ready to learn from someone who's been there, done that, and isn't afraid to tell you about the times it all went wrong? Subscribe now.*

*Note: Due to current professional commitments, some topics may be off-limits, but the personal insights and life lessons flow freely.*

My email is podcast@sustainabilitysolved.org

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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This week in sustainability, the story everyone's missing is the one connecting two records set on the same day: the hottest ocean temperature ever recorded, and the fastest build-out of gas power for AI data centres we've ever seen.

I break down the top 10 sustainability stories of the week, including why the Science Based Targets initiative's first Net-Zero Standard update since 2020 has split the industry, how climate risk is now showing up directly in US house prices and UK insurance claims, and why your coffee is getting more expensive because of the weather, not the market.

We also cover Africa's newly discovered carbon vault, the reshuffle happening in sustainability leadership at Netflix, McDonald's and SBTi, and what's changing in the ESG software market.

If you work in sustainability, Food & Beverage, or Media, Marketing & Advertising, this is your five-minute catch-up on the week's climate risk and net zero news.

Watch to the end for three mind-blowing environmental facts you won't have seen anywhere else this week.

Find out more about our Climate Unlimited™ advisory model at https://www.51tocarbonzero.com

Subscribe for weekly sustainability intelligence that actually moves the needle, and drop a comment below if you want us to cover a story in more depth.

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

Before we start: the SEC has just proposed scrapping mandatory climate disclosure rules completely. And American business didn't blink.

This week we're looking at the gap between what Washington is doing on climate, and what US business is actually doing with its money. Stick with me, because by the end of this you'll have three things you can check in your own business this week.

Here's the backdrop. The SEC has proposed rescinding its 2024 climate disclosure rules in full, and it's opened a sixty-day comment period to do it. Commissioner Hester Peirce says the rules exceed the authority Congress gave the SEC. Commissioner Mark Uyeda called them a cautionary tale about regulators overreaching. Chairman Paul Atkins says disclosure rules should never dictate corporate behaviour.

At the same time, the One Big Beautiful Bill Act cut short the tax credit window for solar and wind. Developers had until July 4th 2026 to prove they'd started construction, or lose access to credits that were meant to run until the early 2030s. On paper, this is a double retreat: less disclosure, less incentive.

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

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This week I'm walking through the ten sustainability stories that mattered most, and honestly, the AI one at the top surprised me.

We cover water scarcity hitting European supply chains, China's renewable hydrogen lead, the microreactor funding boom, why carbon footprints can mislead investors, tighter EU packaging rules for food and drink brands, heat now showing up in earnings calls, a rebound in sustainable finance, the US-EU row over sustainability reporting rules, and the fast-growing question of AI's own energy footprint.

The story that tops the countdown this week: new research suggests AI-driven efficiency gains in fossil fuel extraction could add emissions equivalent to Mexico's entire annual output. If you work in net zero strategy, carbon accounting, or Scope 3 reporting, this is one to watch.

I also share three mind-blowing sustainability facts from this week's news, including one about UK hospital buildings that genuinely stopped me in my tracks.

Subscribe for weekly sustainability intelligence that actually moves the needle, and get in touch if you'd like to talk carbon strategy, net zero planning, or Scope 3 reporting for your business.

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Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

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Here's an honest number to start with: your supply chain emissions are, on average, 26 times higher than everything you control directly. Most boards have never seen that number. And the generation you're trying to hire right now already knows it.

Let's be honest about what "owing the next generation" actually means for a large business. It's not a slogan on a careers page. It's three very specific things landing at once: a regulatory deadline, a talent market that's already voting with its feet, and a supply chain most businesses haven't been honest with themselves about. Over the next eight minutes, we'll go through what's genuinely owed, why it's less frightening than it sounds, and what to do about it this quarter.

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

51-0 Referral Link

This week in sustainability, we're covering the story that should worry every business with a European footprint: the hottest summer on record, and the billion euro wildfire bill that's come with it.

We also dig into why your carbon accounting rules are about to change again, why China's new rules just broke a standard supply chain checklist, and why one lab discovery could save your business real money on energy this year.

If you work in Food & Beverage or Media, Marketing and Advertising, this one's for you. We flag exactly where each story hits your sector, and what you can do about it this week.

Subscribe for weekly sustainability intelligence that actually moves the needle.

Know an enterprise organisation who'd benefit from a chat with me? Please put them in touch.

Find out more about our platform and advisory work: https://www.51tocarbonzero.com

Explore our referral programme: https://www.51tocarbonzero.com/referral/

#Sustainability #NetZero #CarbonAccounting #ESG #ClimateRisk

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

In 2025 the number of Asian companies with validated science-based targets grew 53 per cent, driven by markets, not regulators. By the end you will know why, and what it means for your strategy this quarter.

While some Western governments quietly cut their climate ambitions, the fastest acceleration of corporate climate action on the planet just happened somewhere else. Asia, and almost nobody in the West is talking about it.

In 2025 alone, the number of Asian companies with validated science-based emissions targets grew by 53 per cent. China grew by 92 per cent. Pakistan grew by 92 per cent. Indonesia doubled. This is not a region playing catch-up. It is the new front of corporate climate action, moving faster than Europe and far faster than the United States.

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

The world's second-largest polluter just stripped out its own power to regulate carbon. By the end of this, you'll know exactly why that matters for your business, and what the smart response looks like on this side of the Atlantic.

Something remarkable happened in Washington. In February 2026, the US government erased the scientific finding that greenhouse gases endanger human health, the legal foundation that had let it regulate carbon pollution for nearly 17 years. Call it what it is: the world's biggest economy voluntarily removing its own ability to act on climate. There's a lot in here for UK businesses and policymakers, and most of it is a warning worth reading closely.

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

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This week we're counting down the top 10 sustainability stories that matter most for business leaders in Food & Beverage and Media, Marketing & Advertising.

We cover the global wildfire season that's now touching four continents, why Europe's rivers are hitting record lows, the data centre power crunch reshaping US energy policy, and why carbon border taxes are spreading well beyond the EU.

Stick around for three mind-blowing facts, including why a country's navy just blew up part of its own river.

Subscribe for weekly sustainability intelligence that actually moves the needle, and let me know in the comments which story you want us to dig into further.

If you know an enterprise organisation who could benefit from a conversation about their sustainability strategy, please put them in touch.

#Sustainability #NetZero #CarbonAccounting #ClimateRisk #ESG

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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If your entire climate strategy is built around cutting your own emissions, it will not protect you. By the end you will know the strategy your competitors have missed, and three moves to start this quarter.

How are you managing Scope 3 supplier data right now? We're offering a free sustainability assessment of your top 10 suppliers, giving you a clearer picture of your Scope 3 data and where supplier engagement can improve.

At 51toCarbonZero, we help organisations engage suppliers and build an accurate picture of their value chain, without the manual effort usually needed from you or them.

Worth a 30 minute chat next week? https://calendly.com/51tocarbonzero/substack

A third of the Earth's population could be living in places that become physically unliveable if warming passes 2 degrees. S&P Global puts a 50 per cent probability of hitting 2.3 degrees by 2040. That is fifteen years. Most of you will still be running the same business, the same supply chain, the same locations, but the climate those operations sit in will be fundamentally different.

Here is the part nobody is telling CEOs clearly enough. Cutting your emissions, even aggressively, will not shield you from any of that inside the next fifteen years. The disruption is already locked in.

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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If your business uses AI in any way, there is a bill sitting in your operations that almost nobody is tracking. By the end you will know why it matters in 2026, where it hides, and three moves to make this quarter.

How are you managing Scope 3 supplier data right now? We're offering a free sustainability assessment of your top 10 suppliers, giving you a clearer picture of your Scope 3 data and where supplier engagement can improve.

At 51toCarbonZero, we help organisations engage suppliers and build an accurate picture of their value chain, without the manual effort usually needed from you or them.

Worth a 30 minute chat next week? https://calendly.com/51tocarbonzero/substack

A single AI chatbot question uses far more energy than a normal web search. Now multiply that across every team, every day, every prompt. The numbers add up fast, and that energy use is now showing up as emissions on your carbon footprint. Regulators are starting to ask about it, and almost no business I speak to can give a clear answer. This is the fastest-moving blind spot I have seen in twenty-five years.

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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This week in sustainability, the money and the rules went in opposite directions, and that's exactly why you need to see this breakdown.

Regulators eased off: the EU softened its carbon trading trajectory, California cut mandatory Scope 3 reporting categories from fifteen to five, and EFRAG proposed lighter CSRD rules for non-EU companies. At the same time, sustainable finance had one of its strongest weeks in years, from Deutsche Bank's €523 billion cumulative sustainable finance total to a $1 billion raise for Commonwealth Fusion.

We cover the full top 10, including Meta's exit from RE100 in the same week AI data centres passed $186 billion in green bonds, the building El Nino risk behind Europe's wildfires, and why the GHG Protocol and ISO are finally merging their carbon accounting standards into one.

We also count down the top three mind-blowing environmental facts of the week, and hand you one thing your business can act on right now.

If your organisation is trying to make sense of Scope 1, 2 and 3 reporting as the rules shift under you, this is the net zero and sustainability update built for business leaders, not just sustainability specialists.

Sustainability, net zero, carbon accounting and Scope 3 reporting all get simpler when you know what's actually moving. That's what we're here for every week.

Know an enterprise organisation who'd benefit from a conversation about their carbon strategy? Get in touch: www.51tocarbonzero.com

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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Eighty per cent of the world's largest companies have a net zero target. Eleven per cent have actually cut emissions. In 2026, that gap stops being a reporting quirk and becomes a legal risk.

How are you managing Scope 3 supplier data right now? We're offering a free sustainability assessment of your top 10 suppliers, giving you a clearer picture of your Scope 3 data and where supplier engagement can improve.

At 51toCarbonZero, we help organisations engage suppliers and build an accurate picture of their value chain, without the manual effort usually needed from you or them.

Worth a 30 minute chat next week? https://calendly.com/51tocarbonzero/substack

Here is the gap that should worry every board. Eighty per cent of the world's largest companies have committed to net zero. Only eleven per cent have reduced their emissions. That space between the promise and the reality is where the trouble now lives, and in 2026 regulators have decided it is no longer something they will tolerate.

By the end of this article you will have three things: what net zero actually means in plain language, why the strategy almost everyone leaned on until last year has become a legal risk, and the six moves that work instead. The sixth is the one most businesses miss, and it is the one that could halve emissions. I have spent twenty five years on this work, so let's get into it.

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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Most boards still treat climate risk as a sustainability issue. It sits alongside geopolitical exposure, cybersecurity and cost of capital. By the end you will know why monitoring protects your share price, reputation and assets.

How are you managing Scope 3 supplier data right now? We're offering a free sustainability assessment of your top 10 suppliers, giving you a clearer picture of your Scope 3 data and where supplier engagement can improve.

At 51toCarbonZero, we help organisations engage suppliers and build an accurate picture of their value chain, without the manual effort usually needed from you or them.

Worth a 30 minute chat next week? https://calendly.com/51tocarbonzero/substack

Here is the one thing most boards still get wrong about climate risk: they treat it as a sustainability issue. It is not. Climate risk is a business risk. It sits alongside geopolitical exposure, cybersecurity, credit risk and cost of capital. If it is not actively monitored in your risk register, your share price, your assets and your reputation are more exposed than you think.

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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This week in sustainability, Europe rewrote the rules of its carbon market, the UK got a new prime minister with a climate balancing act to manage, and sustainability teams everywhere are turning into risk managers.

We break down the EU's ETS overhaul, the new Electrification Action Plan, and what a 55% jump in climate tech investment tells us about where the smart money is heading. Plus: the $44 trillion nature risk number that should be on every CFO's radar, and why AI is quietly reshaping what a sustainability team actually does day to day.

If you're a business leader trying to keep up with net zero policy, carbon markets, and climate risk without wading through every headline yourself, this is your shortcut.

Subscribe for weekly sustainability intelligence that actually moves the needle.

Do you know an enterprise organisation who might benefit from a chat with me? Please put them in touch.

Find out more about 51toCarbonZero: https://www.51tocarbonzero.com

Join our referral programme: https://www.51tocarbonzero.com/referral/

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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If the internet were a country, its emissions would rank higher than international aviation. Most boardrooms have not caught up. By the end you will know where the credible 2026 data sits, and what to do about it.

How are you managing Scope 3 supplier data right now? We're offering a free sustainability assessment of your top 10 suppliers, giving you a clearer picture of your Scope 3 data and where supplier engagement can improve.

At 51toCarbonZero, we help organisations engage suppliers and build an accurate picture of their value chain, without the manual effort usually needed from you or them.

Worth a 30 minute chat next week? https://calendly.com/51tocarbonzero/substack

When we talk about emissions, transport, heavy industry and power generation dominate the conversation. One source still slips under the radar despite being used by two-thirds of the world every day: the internet itself. The joint World Bank and ITU report (2024) puts the ICT sector's share of global greenhouse gas emissions between 1.5 and 4 per cent, with a conservative floor of at least 1.7 per cent. That is already larger than international aviation, and it is growing fast.

The driver is electricity. Data centres alone consumed around 415 terawatt hours in 2024, roughly 1.5 per cent of global electricity use, according to the International Energy Agency. The IEA expects that to more than double to around 945 TWh by 2030, with AI as the dominant accelerant. Digital decisions are now energy decisions.

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

Eighty per cent of listed companies have a net zero commitment. Only eleven per cent have cut emissions. By the end of this you will know exactly why plans stall in delivery, and what closes the gap.

How are you managing Scope 3 supplier data right now? We're offering a free sustainability assessment of your top 10 suppliers, giving you a clearer picture of your Scope 3 data and where supplier engagement can improve.

At 51toCarbonZero, we help organisations engage suppliers and build an accurate picture of their value chain, without the manual effort usually needed from you or them.

Worth a 30 minute chat next week? https://calendly.com/51tocarbonzero/substack

That gap is not a strategy problem. It is an execution problem. Creating a net zero plan is the straightforward part: targets, timelines, a tidy deck. Implementing it is where the real work lives, and where most organisations get stuck.

Let me show you the three ways delivery breaks, why implementation needs to work differently, and what an integrated approach actually delivers.

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

This week's biggest sustainability story is SBTi's Corporate Net-Zero Standard V2.0, the largest update to corporate target setting since 2021, and what it means if your organisation already has a target or is thinking about setting one.

I also cover why Microsoft and Google's AI data centre buildout is putting real pressure on their own climate commitments, why JBS and Starbucks have both stepped back from supply chain net zero goals this week, and the extreme heat that's already rewriting cricket and tennis fixtures across England.

Stay to the end for three mind-blowing facts, including a freezer temperature change that could remove 18 million tonnes of CO2e from the global food system every year, with zero impact on food safety.

If you want to be part of our network, drop a comment or send me a message. And if you know an enterprise organisation who might benefit from a chat with me, please put them in touch.

Join Emma Littlewood, our Director of Policy and Research and a former SBTi Technical Advisory Group member, for a free webinar on SBTi V2.0: 22 July, 3pm BST.

Register: https://www.51tocarbonzero.com/webinar-everything-you-need-to-know-about-sbti-2-0/

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#Sustainability #NetZero #CarbonAccounting #SBTi #ClimateAction

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

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America's most sustainable corporations pulled in $1.15tn in revenue while federal policy pulled the other way. Here's what business leaders should learn.

How are you managing Scope 3 supplier data right now? We're offering a free sustainability assessment of your top 10 suppliers, giving you a clearer picture of your Scope 3 data and where supplier engagement can improve.

At 51toCarbonZero, we help organisations engage suppliers and build an accurate picture of their value chain, without the manual effort usually needed from you or them.

Worth a 30 minute chat next week? https://calendly.com/51tocarbonzero/substack

Here is a number worth sitting with. The 25 most sustainable corporations in the United States brought in more than $1.15 trillion in revenue in 2024, and on average 61% of that came from sustainable products and services. That is not a rounding error. That is the market telling us where the money is going.

By the end of this piece you will know three American firms leading the charge, why their success matters more than the headlines, and what your own organisation can take from it.

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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From 27 September 2026 the EU bans offset-based carbon neutral claims, with a penalty floor of 4 per cent of turnover. By the end you will know what changed, whether offsets ever worked, and the order of priority to use instead.

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

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This week, Europe is sweltering through another record heatwave, Brussels has torn up a chunk of its own sustainability reporting rulebook, and two of the biggest names in food and drink have quietly stepped back from their climate targets.

I run through the top 10 sustainability stories that mattered this week, from AI's rising energy bill to why private equity is suddenly obsessed with climate risk. If you work in net zero strategy, carbon accounting or corporate reporting, this is your shortcut to what's actually worth knowing.

I cover: the EU's CSRD reporting overhaul, Starbucks and JBS pulling back on climate goals, AI data centres and Scope 3 emissions, superpollutants, and the UK heatwave numbers that should worry every business leader.

Subscribe for weekly sustainability intelligence, and get in touch if you want to talk through what any of this means for your organisation.

Learn more about our platform and advisory model: https://www.51tocarbonzero.com

Interested in our referral programme? https://www.51tocarbonzero.com/referral/

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

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The 2026 World Cup carbon story everyone's talking about only tells 3% of the truth.

We dug into the real environmental impact of the 2026 World Cup and found six stories FIFA isn't joining up: water stress in North American stadiums, 800 native trees at risk in Mexico City, biodiversity corridors under threat, and a travel footprint that makes up 87.8% of total emissions while stadium operations sit at just 3.1%.

We also found the one host city getting it right. Vancouver's BC Place runs on nearly 95% renewable electricity and sits within a 10 minute walk of 26 public transport stops, decisions made decades before this tournament was ever awarded.

If your organisation runs major events, or you want to understand what real climate strategy looks like beyond the headline number, this one's for you.

Subscribe for weekly sustainability intelligence that cuts through the noise.

Get in touch if you want to talk about how this applies to your organisation: https://www.51tocarbonzero.com

#Sustainability #NetZero #CarbonFootprint #WorldCup2026 #ClimateStrategy

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

If you’re building a sustainability business or you’re a CFO who just got a net zero quote that made your eyes water I need nine minutes of your time.

Because I’m about to show you exactly why genuine climate work costs what it costs, and what happens to a business that refuses to charge for it.

I know, because that business was mine.

I built a sustainability consultancy to over a million pounds in annual revenue. Profitable. Growing. Real product-market fit. And I lost it. My family went into debt to keep it alive not because we were bad at the work, we were very good at it but because the market won’t pay what real climate action actually costs.

Stay with me, because by the end of this you’ll understand something most people in this industry only learn the hard way: the real price of net zero, and the one mistake that quietly kills good sustainability businesses. I made that mistake for twenty years. I’ll show you exactly where it cost me.

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

This week the most severe heat wave ever recorded in Europe made the business case for climate resilience impossible to ignore, so I have pulled together the ten stories that matter most for business leaders and sustainability professionals.

We cover the confirmed link between climate change and Europe's record heat, the UK's new mandatory deforestation due diligence rules and what they mean for food and beverage supply chains, the MPs' vote on a new 2040 climate target, and the water-positive milestones from Microsoft and Amazon that show where corporate reporting is heading next.

I also dig into what the AI boom means for sustainability: the courtroom fight over data centre emissions, a fresh bubble warning from the Bank for International Settlements, and how AI is reshaping the advertising and creator economy at Cannes Lions.

If you work on net zero, carbon accounting or climate strategy inside a large organisation, this is your weekly briefing on what actually moves the needle. Subscribe for a new round-up every week, and if you know an enterprise organisation that would benefit from a conversation, get in touch through 51tocarbonzero.com.

Learn more: https://www.51tocarbonzero.com

Join our referral network: https://www.51tocarbonzero.com/referral/

#Sustainability #NetZero #CarbonAccounting #ClimateRisk #ESG

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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The world just changed — again. This week in sustainability, I am covering 10 stories that directly affect your operations, supply chains, and reporting obligations. From the US-Iran ceasefire and the Strait of Hormuz reopening, to the SBTi's new Net-Zero Standard 2.0, to CBAM expanding into downstream products.

I've ranked these by frequency across the sustainability press, so the number one story is the one dominating boardroom conversations right now.

Key topics this week:

SBTi Corporate Net-Zero Standard 2.0 — what changed and what it means for your targets

CBAM expansion — downstream products now in scope

CDP splitting into commercial and non-profit entities

US-Iran deal and supply chain implications

UK chemical deregulation legal challenge

US tomato prices up 40% — climate-driven food inflation

AI's 600 billion climate opportunity

UK flood risk from paved gardens

If you are a sustainability professional, CFO, or business leader at a large organisation, this is your 4-minute briefing.

Find out how 51toCarbonZero helps organisations measure, reduce and report: https://www.51tocarbonzero.com

Join the referral network: https://www.51tocarbonzero.com/referral/

#sustainability #netzero #SBTi #CBAM #climatechange

Mentioned in this episode:

51-0 Referral Link

Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

If you run a business, build climate strategy, or sit on a board that has ever published a sustainability target, this is the most important case study of 2026, and almost nobody is talking about it honestly.

The 2026 FIFA World Cup kicks off in June. FIFA say the tournament will produce 3.7 million tonnes of CO2. Independent researchers put the real figure closer to 9 million tonnes. Some estimates, when you include everything, run as high as 70 million.

In the next ten minutes I am going to show you exactly how that gap was created. The fossil fuel sponsor FIFA signed after promising sustainability. The stadiums where players are about to play in dangerous heat. And the two enormous emissions sources FIFA quietly left out of their official number.

But the reason this matters is not really about football. It is about your business. Because what FIFA did here is the same template I see organisations use every week to make their climate claims look better than they are. By the end of this video, you will know exactly what to look for in your own organisation, and what to push back on.

I have spent twenty five years in sustainability consulting. Let's get into it.

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

he net zero rulebook just got rewritten. The Science Based Targets initiative has released Corporate Net-Zero Standard 2.0, and in the same week a super El Niño officially emerged in the Pacific.

In this week's sustainability news countdown I cover the ten stories that matter most for business leaders and sustainability professionals: the new SBTi net zero standard and its five-year milestones, El Niño food price risk, the AI data centre energy crunch, extreme heat as an economic constraint, UK and EU reporting changes, and what investors are now demanding from the seafood sector.

I also owe you an apology. For a few weeks in May, the tool I use to gather news was reading my own newsletter back in as a source, which made some stories look bigger than they really were. In this video I explain what happened, what was still genuinely news, and how it has been fixed. There is a fuller write-up on my Substack: https://willsussolved.substack.com

If you work in sustainability, net zero strategy or carbon accounting, this is your weekly intelligence briefing. Subscribe so you never miss a week, and tell me in the comments which story matters most to your organisation.

Explore the 51toCarbonZero platform and advisory: https://www.51tocarbonzero.com

Join our referral programme: https://www.51tocarbonzero.com/referral/

#sustainability #netzero #SBTi #ElNino #carbonaccounting

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Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

The insurance companies have stopped covering certain risks. Supply chains are breaking. New legislation is rewriting business models. Yet most organisations are still treating climate and operational risk as a future problem.

In this episode, Will Richardson explores why corporate risk management has lagged behind market reality — and what needs to shift in how boards measure, weight, and act on climate and operational risk.

We break down:

• Why risk assessment frameworks built 20 years ago don't work anymore
• What the insurance market collapse tells us about exposure
• How to integrate climate risk into capital allocation decisions
• The three concrete moves organisations are already making (and gaining competitive advantage because of it)
• What your CFO and board actually need to know

Whether you're in financial services, supply chain, or the C-suite, this conversation is about business resilience, not environmental compliance.

Listen and subscribe to Sustainability Solved for weekly intelligence on building strategy that works in a changing world. New episodes as often as possible, 2-3 times per week. .

Mentioned in this episode:

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Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

This week in sustainability, four major climate regulation retreats happened in a single week. The SEC proposed scrapping US climate disclosure rules. Brazil went voluntary. New York pushed back its climate goals. And California handed oil refiners $4 billion in free carbon allowances.

But here is the bigger story: oil crossed $114 a barrel, Russia suspended jet fuel exports, and Bloomberg Green is now reporting a 67% chance of a Super El Niño arriving in 2027. The last major one caused $5.7 trillion in global GDP losses. For Food and Beverage businesses with supply chains in the tropics, that risk is not abstract — it is near-term and material.

In this week's top 10 we cover all of this plus:

- Why Burberry pushing net zero back 10 years is actually a measurement story

- The UK net zero economy supporting 1.1 million jobs

- How AI data centres are already hitting energy and water limits in Europe

- What $479 billion in global clean energy trade tells you about investment direction

- And why PepsiCo, ADM and McCain stepping up regenerative farming matters for your supply chain

Find out how 51toCarbonZero can help your business build a climate strategy that holds up under scrutiny: https://www.51tocarbonzero.com

Interested in becoming a referral partner? https://www.51tocarbonzero.com/referral/

#NetZero #Sustainability #ClimateRisk #ElNino #CarbonStrategy

STORY 10 — Circular economy / Vinted Math

Source: edie.net, 1 and 2 June 2026

URLs:

https://www.edie.net/why-vinted-math-shows-the-circular-economy-is-shaping-everyday-shopping/

https://www.edie.net/can-policy-make-circularity-cost-competitive-with-fast-fashion/

STORY 9 — Regenerative agriculture: PepsiCo, ADM, McCain

Source: edie.net, 2 June 2026

URL: https://www.edie.net/pepsico-adm-and-mccain-how-industry-giants-are-ramping-up-regenerative-farming/

STORY 8 — AI climate value $600bn / data centre limits

Source: OneStop ESG, 1 June 2026

URLs:

https://onestopesg.com/esg-news/ai-climate-sustainability-opportunity

https://onestopesg.com/esg-news/europe-ai-data-centre-water-energy-constraints

STORY 7 — Bezos Earth Fund off track

Source: edie.net, 1 June 2026

URL: https://www.edie.net/bezos-earth-fund-off-track-to-meet-10bn-giving-target/

STORY 6 — Food price shocks baked into UK system

Source: edie.net, 1 June 2026

URL: https://www.edie.net/treasury-launches-tariff-review-as-food-price-shocks-get-baked-in-to-uk-system/

STORY 5 — Burberry delays net zero by a decade

Source: edie.net, 1 June 2026

URL: https://www.edie.net/burberry-delays-net-zero-target-by-a-decade-amid-revised-emissions-data/

STORY 4 — UK net zero supports 1.1 million jobs

Source: edie.net, 2 June 2026

URL: https://www.edie.net/report-net-zero-supports-over-a-million-uk-workers/

STORY 3 — Global clean energy trade $479bn; global energy investment $3.4trn

Source: edie.net, 1 June 2026

URLs:

https://www.edie.net/report-global-clean-energy-trade-rose-to-479bn-in-2025/

https://www.edie.net/global-energy-investment-set-to-hit-3-4trn-as-clean-power-leads-fossil-fuels/

STORY 2 — Regulatory retreats: SEC, Brazil, New York, California

Sources:

ESG Today, 1 June 2026 — https://www.esgtoday.com/sec-launches-formal-process-to-rescind-corporate-climate-reporting-rules/

ESG Today, 1 June 2026 — https://www.esgtoday.com/brazil-shifts-from-mandatory-to-voluntary-sustainability-reporting/

ESG Today, 1 June 2026 — https://www.esgtoday.com/new-york-governor-hochul-signs-budget-pushing-back-state-climate-goals/

OneStop ESG, 1 June 2026 — https://onestopesg.com/esg-news/california-carbon-market-free-allowances-revision

Bloomberg Green, 1 June 2026

STORY 1 — Iran war / $114 oil / Russia jet fuel / Super El Nino

Sources:

Semafor Flagship, 1 and 2 June 2026

Semafor Energy, 2 June 2026

Bloomberg Green, 1 June 2026

MIND-BLOWING FACT 1 — Super El Nino 67% / $5.7tn GDP loss

Source: Bloomberg Green, 1 June 2026

MIND-BLOWING FACT 2 — Reform UK voters prefer solar over fracking

Source: edie.net, 1 June 2026

URL: https://www.edie.net/reform-voters-prefer-solar-to-fossil-fuels-according-to-poll/

MIND-BLOWING FACT 3 — 2027 forecast as hottest year / 2024 at 1.5C

Source: Bloomberg Green, 1 June 2026

Mentioned in this episode:

Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

51-0 Referral Link

SBTi has quietly halved the minimum emissions reductions companies need to hit by 2030 — no announcement, no press release, just an appendix edit. That's story #2 this week. Story #1? Oil hit $114 a barrel and the IEA has declared the fossil fuel industry "broken forever."

This week's top 10 sustainability stories ranked by what the world is talking about — including the EU's 70% CSRD simplification, a $67 billion clean energy merger, Big Tech locking in 2GW+ of renewables, and why 98% of AI data centre energy is unaccounted for.

If you run a business, advise organisations on sustainability, or work in Food & Beverage or Media and Marketing, these are the stories shaping strategy right now.

TIMESTAMPS:

• 00:00 — Hook: SBTi cuts 2030 targets
• 00:30 — Intro
• 01:00 — #10: Germany drops fossil heating phase-out
• 01:30 — #9: CDP $900bn extreme weather losses
• 02:00 — #8: GHG Protocol appoints first CEO
• 02:30 — #7: Carbon removal goes mainstream
• 03:00 — #6: Big Tech clean energy deals
• 03:30 — #5: NextEra acquires Dominion $67bn
• 04:00 — #4: EU CSRD simplified 70%
• 04:30 — #3: AI data centre energy — 98% unaccounted for
• 05:00 — #2: SBTi halves 2030 targets
• 05:45 — #1: Iran war, $114 oil, IEA "broken forever"
• 07:00 — Top 3 mind-blowing environmental facts

DM us or comment below to join the 51toCarbonZero network.

Subscribe for weekly sustainability intelligence that moves the needle.

#Sustainability #SBTi #ClimateAction #NetZero #ESG #CarbonAccounting #EnergyTransition #CSRD #FoodAndBeverage #MediaAndMarketing #51toCarbonZero #WillRichardson #ThisWeekInSustainability

Mentioned in this episode:

Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

51-0 Referral Link

That's the question I'm asking following our National Emergency Briefing screening. Because here's what's coming: tomorrows temperatures could hit 28°C in the south in May! Within 35 years, 40°C summer heat will likely be typical. The Climate Change Committee is already saying we'll need air conditioning rolled out at scale. Schools may reschedule exam timetables. Hospitals may need complete redesigns.

This isn't abstract. In July 2022, the London Fire Brigade ran out of fire engines because there were too many fires from the heat. Too many, full stop.

Meanwhile, coastal erosion in Yorkshire, Norfolk and Suffolk is retreating by 2 to 4 metres per year. Residents in flood-prone areas will eventually have to abandon their homes. Managed relocations aren't a distant hypothetical; they're in our adapting-to-climate planning right now.

Here's the hard part: the cost of adapting to this is way cheaper than doing nothing. But most businesses haven't worked out where their own exposure lies. Supply chains are vulnerable. Operations are exposed. Insurance costs are going up. Financing is getting tougher.

So ask yourself: where does risk lie within your company? And more importantly, what are you going to do about it?

If you're thinking about this, come and talk to us. We help organisations across FTSE, Nasdaq, XETRA and IBEX figure out their true climate exposure and build real adaptation into strategy. That's what we do.

Mentioned in this episode:

Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

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I gave my first public talk on the environment at 15. Three things have changed in 25+ years. One has not.

What is the climate conversation you wish more business leaders were having?

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Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

51-0 Referral Link

The Science Based Targets initiative revised its Corporate Net Zero Standard this week - and in some cases roughly halved the minimum near-term emissions cuts required by 2030. It was not announced with any fanfare. If your business uses SBTi validation as a procurement signal or investor commitment, the floor just moved.

This week's sustainability news breakdown covers ten stories that matter for business leaders at organisations with serious climate commitments - from the EU cutting CSRD datapoints by 70%, to the IEA's landmark report on AI energy consumption, to France publishing its national fossil fuel exit roadmap.

We also cover why the Iran war has permanently shifted fossil fuel economics, what the launch of Perigus Energy means for PPA buyers across Europe, and why carbon removal has quietly become a procurement category.

https://open.substack.com/pub/willsussolved/p/sbti-halved-2030-targets-10-sustainability?r=hg61e&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

The full video covers all ten stories ranked by impact. If any of this is relevant to your organisation's carbon strategy, find out more at https://www.51tocarbonzero.com or explore the referral programme at https://www.51tocarbonzero.com/referral/

#Sustainability #NetZero #SBTi #CarbonAccounting #ESG

Mentioned in this episode:

Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

51-0 Referral Link

This week in sustainability, there are things happening that most businesses aren't paying attention to — yet. Microplastics in the atmosphere are contributing to climate warming. The Iran war is driving renewable energy investment faster than any climate policy ever did. Carbon removal is moving from pilot projects to billion-dollar infrastructure. And the EU's deforestation regulation just had its compliance costs cut by 75%.

In this video, we break down the top 10 sustainability stories of the week ranked by what the world is talking about most — with a clear lens on what it means for businesses with serious climate commitments.

We cover: microplastics and atmospheric warming, AI energy consumption's missing 98%, the EUDR simplification, GHG Protocol's first CEO, 82% of companies holding their climate targets, three major carbon removal deals, France's fossil fuel exit roadmap, and why the Iran war is the unintentional accelerant for the energy transition.

Plus the three most mind-blowing environmental facts of the week.

I'm Will Richardson, founder of Green Element and Head of Ecosystems at 51toCarbonZero — the only global technology-led carbon strategy consultancy specialising in Media, Marketing & Advertising and Food & Beverage. We help FTSE, Nasdaq, XETRA, and IBEX-listed organisations cut their emissions and prove it.

Find out more about working with 51toCarbonZero: https://www.51tocarbonzero.com

Join our referral partner network: https://www.51tocarbonzero.com/referral/

#Sustainability #NetZero #CarbonAccounting #EnergyTransition #ClimateAction

Mentioned in this episode:

51-0 Referral Link

Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

We have recorded 208 episodes of the Sustainability Solved podcast. Over 20,000 followers. Guests from every corner of the climate space. And the thing that changed my thinking most was not a guest. It was a pattern.

When we started the podcast, I expected to learn about new technologies, new regulations, new frameworks. And we did. But the pattern that kept coming back, episode after episode, was this: the organisations making the most progress on climate were not the ones with the biggest budgets or the most ambitious targets. They were the ones that treated their people with empathy.

We could be much more empathetic to how hard this is for businesses. Proving people wrong, shaming them for not acting fast enough, making them feel stupid for not knowing what Scope 3 means: none of that drives action. It drives defensiveness.

The oil and gas industry learned from the tobacco industry's playbook. They spent decades sowing doubt. And our response, too often, was to respond with frustration instead of understanding.

After 25 years and 500+ organisations, the single most effective thing we can do is listen first, then help. Not lecture, not judge, not score points. Just help.

That is why we built our model at 51toCarbonZero around named Climate Success Managers, not faceless dashboards. Because the transition is ultimately a human one.

What has changed your approach to talking about sustainability with people who are not yet engaged?

#Sustainability #Podcast #ClimateAction #Leadership #ESG

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

This week, the world got a brutal lesson in what energy dependence really costs. Europe is weeks away from running out of jet fuel. Airlines are cancelling tens of thousands of flights. Fertiliser prices have doubled. And in the middle of all this, clean power quietly overtook coal globally for the first time in over a century.

We break down the top 10 sustainability stories of the week, ranked by what the world is talking about most, plus three environmental facts that will stop you in your tracks.

Whether you work in Food & Beverage, Media & Advertising, or any organisation with a turnover above 50 million, these stories directly affect your strategy, your costs, and your supply chain.

At 51toCarbonZero, we help organisations turn sustainability from a reporting exercise into a business advantage. If you want to be part of our network, drop a comment or send me a message.

https://www.51tocarbonzero.com

https://www.51tocarbonzero.com/referral/

#sustainability #netzero #carbonaccounting #energycrisis #climateaction

Mentioned in this episode:

Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

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This week in sustainability, we are covering the story that almost no mainstream business outlet is connecting properly: the carbon removal market just lost 96% of its demand overnight, a global energy war is reshaping every supply chain assumption we had, and some of the biggest corporate climate commitments are quietly being walked back.

I cover ten stories ranked by impact, including: the Microsoft carbon removal pause, Delta Air Lines downgrading its net-zero goal from a target to an "aspiration", China's accelerating dominance in renewable energy, why EU Deforestation Regulation compliance is still failing one in three businesses, and the EV surge driven not by policy — but by war.

If your organisation has net-zero commitments, a sustainability reporting obligation, or any exposure to energy costs or supply chains — this week matters.

Find out more about how 51toCarbonZero supports large organisations with carbon strategy and reporting: https://www.51tocarbonzero.com

Interested in our referral programme for sustainability consultants and advisors? https://www.51tocarbonzero.com/referral/

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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Ten of the UK's leading climate experts walked into Westminster last November and delivered one of the most evidence-based briefings Parliament has seen. Now it is a film, and it changes the conversation for anyone running a business.

This is not abstract environmentalism. The National Emergency Briefing connects climate science directly to the things business leaders care about: health systems, food supply chains, national security, and economic stability. It features Lord Deben, Chris Packham CBE, and Professor Michael Mann, and they make the case that emergency-level action is also an enormous economic opportunity.

In this video, I break down what the film gets right about business and sustainability, and why we are hosting a private screening at The Garden Cinema in London on 6 May 2025.

Doors open at 5:30 PM. Film starts at 6, followed by a Q&A, drinks, and conversation. If you work in business and sustainability, we would love to have you there.

If you want to stay across the stories that matter for business and climate, subscribe and turn on notifications. We publish new content every week.

👉 Find out more about 51toCarbonZero: https://www.51tocarbonzero.com 👉 Join our referral network: https://www.51tocarbonzero.com/referral/

#NationalEmergencyBriefing #ClimateAction #Sustainability #NetZero #BusinessAndClimate

Mentioned in this episode:

Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

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The Iran war is reshaping energy policy worldwide, and this week's sustainability news is packed with signals that every business leader needs to pay attention to.

In this week's top 10 countdown, I cover how the conflict is simultaneously threatening climate legislation and accelerating the global shift to renewables. We look at the CDP data showing that companies hitting emission targets are outperforming their rivals. I break down why US states are wavering on climate laws, how food supply chains are buckling under pressure, and why energy efficiency is saving businesses millions right now.

Plus, three mind-blowing environmental facts that did not make the mainstream news.

This is your weekly sustainability intelligence briefing. If you work in sustainability, lead a business, or advise organisations on climate strategy, this is the content that keeps you ahead.

If you want to join our network of sustainability professionals and consultants, drop me a message or comment below.

Learn more about 51toCarbonZero: https://www.51tocarbonzero.com

Explore our referral programme: https://www.51tocarbonzero.com/referral/

#Sustainability #NetZero #CarbonAccounting #IranWar #ClimatePolicy

Mentioned in this episode:

Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

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I'm filming this from Morocco, halfway through a two-week family trip with Intrepid Travel. And what I'm hearing from farmers, guides, and rural communities out here is stopping me cold.

Morocco is responsible for 0.18% of global greenhouse gas emissions. Less than two-tenths of one percent of the problem. It ranks 6th in the global Climate Change Performance Index, ahead of most of Europe. And yet it has just come through six years of protracted drought, its driest year in eight decades, and per capita water availability has collapsed from 2,500 cubic metres per person in the 1960s to under 600 today. The international scarcity threshold is 1,000.

In this video I cover what Morocco is actually doing on climate, which is genuinely impressive; what is happening to rural smallholder communities who depend on rainfed agriculture with no safety net or subsidy; the structural inequality underneath the headlines, including water-intensive export crops expanding while wells run dry; and what all of this means for the businesses we work with at 51toCarbonZero.

Average cereal yields fell by nearly 40% in drought years. The World Bank projects 1.9 million people will migrate from rural to urban areas by 2050. That migration has already started. We're driving through villages where it is visible.

The organisations we work with that take carbon strategy seriously are making a material difference to that trajectory. Not as a moral gesture. Because cumulative emissions have cumulative costs, and those costs land on specific people in specific places.

If you want to understand what net zero actually means beyond the reporting framework, this is a good place to start.

Find out more about how we work with organisations at https://www.51tocarbonzero.com Explore our referral programme for sustainability professionals: https://www.51tocarbonzero.com/referral/

#ClimateChange #NetZero #Sustainability #CarbonAccounting #ClimateJustice

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Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

This week's sustainability news is packed with stories that will affect how businesses operate for the next decade. We cover the UK's world-leading wind generation record, why the clean tech market is heading for $3 trillion, and what AI agents going rogue means for your business.

I break down the top 10 sustainability stories of the week, from the UK's new Future Homes Standard to climate risk hitting listed firms for $1.3 trillion this year. We also look at why Google says your data security needs to be quantum-proof by 2029, and how social media just had its Big Tobacco moment.

If you work in sustainability, lead a business, or want to understand the forces reshaping how companies operate, this is your weekly briefing.

Subscribe for weekly sustainability intelligence that helps you make better business decisions.

https://www.51tocarbonzero.com

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#Sustainability #NetZero #CleanEnergy #ClimateRisk #CarbonAccounting

Mentioned in this episode:

Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack

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Everyone says echo chambers are bad. But they helped us build something remarkable.

When we started helping organisations reduce their environmental impact at Green Element, most of the world thought what we were doing was a bit odd. The answer wasn't to seek out sceptics. It was to find our people: the B Corp network, sustainability-minded founders, people like James Gibb and Darren Chadwick who understood why this work mattered.

That echo chamber normalised what we were doing. It gave us endorsement and validation at a time when the mainstream hadn't caught up yet. Being surrounded by people who get it doesn't just feel good, it actually helps you push further and faster.

There's a lot of noise about the dangers of echo chambers, and I'll cover the bad side in a follow-up video. But if you're pioneering something new in sustainability or net zero, choosing your circle carefully isn't a weakness. It's a strategy.

Subscribe for more honest takes on what actually works in sustainability leadership.

Find out more about how we work: https://www.51tocarbonzero.com

#Sustainability #NetZero #SustainabilityLeadership #EchoChamber #GreenBusiness

Mentioned in this episode:

51-0 Referral Link

Keep informed on Sustainability News

I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

My Personal Substack