Explorez tous les épisodes du podcast Super Creative

Today on the podcast, I speak with Sasha McLeod, founder of DoseBuddy, a reusable medicine syringe for kids, with numbers that never rub off and a cap that stops the mess.

In this episode, Sasha takes us through the journey from that 2am frustration to a fully realised, regulated medical product.

We talk about:

🍼  How she validated her idea
💸  Using PledgeMe to fund the first manufacturing run
📢  Building a brand and community by sharing it all publicly, delays included
📱  Her approach to digital marketing and founder-led content
👶🏻  Juggling a full-time job, motherhood, and building a business on the side

Sasha is so open and honest about the process, and because digital marketing is her actual day job, this episode ends up being as much a masterclass in brand and social strategy as it is a founder story.

I know you'll love my korero with Sasha as much as I did.

After the episode, head to dosebuddy.co to check out this amazing new product for yourself (already a staple in my home), and follow @dosebuddy on Instagram to follow along the journey as Sasha grows her brand.

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Today on the podcast, I speak with Zoë Williams, co-founder of Zoe & Morgan, a consciously created jewellery brand she runs alongside her siblings, Ruth and Morgan.

For 20 years, Zoe & Morgan have been crafting jewellery that celebrates connections and stories,  showcasing a vibrant and fully-fledged expression of craftsmanship, individuality, and connection

We talk about:

🤍  The foundations and values that guide every decision
👪  What it takes to build a family-led business with your siblings
🌿  Honouring craftsmanship and connection
🏠  Balancing motherhood and growth
✨  What success really means to her

I adored talking with Zoë. This was such a thoughtful and gentle conversation, Zoe is so genuine and so generous with her time and her story.

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EPISODE 112: Vanya Insull started VJ Cooks in 2016 with a Facebook page sharing videos of what she was cooking for her own family. Ten years later, it's a website with 800+ recipes, a meal planning app (CookPlan), three cookbooks (with a fourth on the way), and a social media following approaching a million people. 🍴

In this episode, Vanya takes us through the whole journey, from those first Facebook videos through to the systems, the team, and the decisions that turned a passion project into a genuine business.

We talk about:

🧾  The workflow and checklists that keep it all running

📅  Planning around the school term

📱  Content planning and social media - sooooo much insight!

🤝  Outsourcing early, even before you feel ready

🍰  Choosing collaboration over competition with other creators

Vanya is warm, funny and an open book. I got so much out of this episode and I know you will too.

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✨LIVE EPISODE✨ An evening of thoughtful and lively conversation with Liv Patience (Material Creative), Olivia Moon (Nodi) and Amber Armitage (Interior Stylist). 

You might be wondering why we talked about interiors at a food festival, but when you think about it, food and interiors are inseparable. Food is at the heart of the home. It's what brings people together. We gather around tables, we linger in kitchens, we open a bottle of wine with friends, celebrate milestones, and create the small everyday rituals that shape our lives.

Join us for a thoughtful conversation about how considered interiors, shared meals and meaningful hospitality shape homes that feel deeply lived in and loved.

~

This event was co-hosted by Super Creative Podcast and Blank Canvas Catering as part of the Flavours of Plenty festival in Tauranga, New Zealand.

Recorded in April 2026.

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This episode of Super Creative is another one that’s slightly different to the norm. After the response to my DIY PR episode with Liv Boswell last year, I realised how much people value hearing directly from experts who can share practical insight for running and growing a business.

Today I’m joined by business and mindset coach (and friend of the pod) Rosie Holt for a conversation about how to optimise your business in 2026. It’s coming out a little later than I originally planned, but it actually feels perfectly timed as we head into the new financial year.

We talk about strategy, direction and the importance of stepping back from the day-to-day work of running a business to think about where you’re actually heading. Rosie shares practical advice on setting meaningful goals, creating simple strategies, managing your time more intentionally and building systems that allow your business to grow sustainably.

This episode really is for anyone. You might have been in business for years or you might be in the early stages. You might be working solo, leading a small team, or even just sitting on a business idea you’re hoping to launch in 2026.

Even if you’ve been running a business for a long time, you might recognise the classic trap of working in the business rather than on it. And if strategy is already one of your strengths, you might simply enjoy hearing some fresh ideas and perspectives.

In true Super Creative style, the conversation is relaxed and unscripted but packed with useful ideas that will help you start the year with clarity and direction.

After this conversation, find Rosie at www.rosieholt.co and @rosie.coaches on Instagram.

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Today on the podcast I speak to Jen Jones - founder of New Zealand Design Week. She’s also a construction manager by profession, entrepreneur, and speaker. Jen is a woman who wears many hats.

Jen has spent almost 15 years delivering complex commercial and infrastructure projects, managing builds up to $300 million, while also carving out a voice in sustainable construction and considered living.

In 2023, alongside her construction work, Jen founded Auckland Design Week, which has now evolved into New Zealand Design Week. Created to give designers a platform to connect, collaborate, and be seen, NZDW has quickly evolved into a nationally recognised event.

In this conversation we talk about Jen’s journey from construction into events, the realities of building something from scratch, what it takes to scale an idea, and the bigger ambition behind New Zealand Design Week. This is a conversation about vision, resilience, commercial thinking and backing yourself, even when the market is tough.

Jen makes me feel motivated. She backs herself. She is not afraid to put herself out there. There is an incredible drive and capacity for work, but also real clarity about why she is doing it. She is a true example of “just start” - even when the goal feels massive.

I loved my kōrero with Jen and I know you will too.

After this conversation, find NZ Design Week at nzdesignweek.com and @nzdesignweek on Instagram.

Right, let’s get on with the show.

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Today on the podcast I speak to Cherie Metcalfe, founder of Pepper & Me – a Tauranga based food brand that believe food should be bold, exciting and never a chore. Their salts, sauces, and seasonings are designed to make cooking easier and bring big flavour to every meal.

Pepper & Me grew from Cherie’s background as a chef and a very practical idea. Helping people cook great food at home without overcomplicating it. Built on the idea that good food should be simple, flavourful and accessible, the business has grown to include a range of more than 80 products, cookbooks, and a highly engaged online community.

In this conversation, Cherie shares the story behind the brand’s growth, from its early beginnings through to becoming a well-recognised name in New Zealand households.

What I loved about this conversation is how open, funny and down-to-earth Cherie is. She’s incredibly generous with her story, an open book when it comes to the realities of building a business, and very clear on the values that underpin everything Pepper & Me does. That authenticity comes through strongly in the way she talks about community, trust, and the importance of connection over constant selling.

I loved my kōrero with Cherie and I know you will too.

After this conversation, visit the Pepper & Me website at www.pepperandme.co.nz and find @pepperandme on Instagram.

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In this episode, I’m joined by interior designer and founder of Gezellig Interiors, Annique Heesen. At the heart of Gezellig is the idea of creating spaces that speak to the soul.

Annique first joined me in November 2020, just over five years ago, right at the very beginning of Super Creative. So much has changed since then, and this felt like the perfect moment to sit down and catch up.

In this conversation, Annique shares what the last five years have looked like, from growing her studio, to refining the type of work she wants to do and the way she wants to work. We talk about building a values-led creative practice, the importance of trust and creative freedom with clients, and why great design starts with understanding how people actually want to live.

We also talk about leadership and team building, learning to let go of control, making space for deep creative work, and the lessons that come with experience, motherhood and time.

Once again, this is a thoughtful, generous and deeply reflective conversation about creativity, business and family. Annique’s original episode resonated strongly with listeners, and I know so many of you will take a lot from this follow-up.

I loved my catch up kōrero with Annique and I know you will too.

After this conversation, make sure you are following @gezellig_interiors on Instagram. And then head to gezelliginteriors.com to be inspired by incredible spaces that speak to the soul.

(The 100 Series is a collection of conversations revisiting previous podcast guests to celebrate the milestone of 100 Super Creative episodes.)

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Today on the podcast, I’m joined by Katey Mandy, founder and CEO of Raaie, a New Zealand made skincare brand combining powerful land, sea and alpine botanicals from Aotearoa with modern cosmeceutical science.

Katey first joined me in July 2023, when Raaie was just a year into business, and honestly, I could not believe it has only been two years. So much has happened for Raaie in that time.

In this conversation, Katey shares what’s changed since we last spoke, from expanding the product range and growing the team, to relocating back to London and building the brand on a truly global stage. We talk about what it takes to scale with intention, including investment, structures and systems, and the realities of supporting major retail partnerships like Sephora.

Katey also takes us deep into brand, strategy and storytelling, including how she built a clear framework from day one and why consistency matters. We discuss customer retention, loyalty and relationship building, and some of the biggest lessons she’s learned as the business has matured.

Once again, Katey is the most wonderful open book. The feedback from her first episode was so incredible and I know there will be similar thoughts on this one. This is an honest, behind the scenes conversation and it is full of insight for anyone building a product-based business, especially if you’re thinking beyond New Zealand.

I loved my catch up kōrero with Katey and I know you will too.

After this conversation, make sure you are following @raaieskincare on Instagram. And then head to raaieskincare.com to learn more about this award-winning brand and of course, shop some beautiful skincare.

(The 100 Series is a collection of conversations revisiting previous podcast guests to celebrate the milestone of 100 Super Creative episodes.)

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A random little solo episode from me reflecting on the year that has just been, sharing some business lessons that I have l learnt from the women I have had on the podcast this year and looking ahead to 2026. Happy holidays! Thank you so much for listening to, and supporting, Super Creative. x Catie

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Something a little bit different this week. This episode of Super Creative is a 2025 Year in Review, recorded as a relaxed, end-of-year catch up with two women who have both been podcast guests and both become genuine friends.

I’m joined by Mandy Myles, founder of Bookety Book Books, and Emma Sage, founder of Sage Journal, for a wide-ranging conversation reflecting on the year that was.

Both Mandy and Emma have had significant business moments over the past six to twelve months. Mandy shares the thinking behind her crowdfunding campaign and the evolution of Bookety Book Books, while Emma reflects on the launch of the first print edition of Sage Journal and what it took to bring that project to life.

Alongside the business reflections, this episode also doubles as a recommendations special. We chat about the books, podcasts and TV shows that have stood out this year and what we’re looking forward to reading, watching and listening to over summer.

This is a conversation that feels like sitting down with friends at the end of a big year. A chance to pause and reflect before heading into what’s next.

You can find Mandy at booketybookbooks.co.nz and Emma at thesagejournal.com

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Today on the podcast, I speak with Emma Hayes, founder of Emma Hayes Textiles, a design studio with a vision to create beautiful wall coverings for beautiful spaces. The brand works with residential and commercial interior designers and specifiers around the world. All of Emma’s designs start by hand - from paintings, drawings and mark-marking generated in response to the patterns and textures of the surrounding landscapes that inspire her. The Emma Hayes brand is represented in showrooms in Europe, USA, Canada, Asia, New Zealand and Australia.

Emma established her studio back in 2011 and we first spoke on the podcast in June 2021, 4.5 years ago. Emma was episode 18.

And, after we spoke for the podcast, Emma became a client of mine and I’ve had the privilege of working with her since then which you will hear about in our conversation.

Emma is incredibly hardworking, deeply design-led and quietly focused. What she has achieved globally with a small team is so impressive and a true reflection of her vision and creativity. I have learnt so much from her over the years.

In this conversation we talk about the evolution of the studio, her design approach, the systems and structure behind building a global brand, the influence of her time living and travelling overseas, and the role of collaboration in expanding the brand into new markets and product categories. We also discuss the realities of scaling a creative studio, the value of customer experience and the values that guide Emma’s work.

I know you will love my kōrero with Emma as much as I did.

After this conversation, make sure you are following @emmahayestexiles on Instagram and of course, visit emmahayestextiles.com to explore the beautiful collection of wallpaper designs that Emma has created.

(The 100 Series is a collection of conversations revisiting previous podcast guests to celebrate the milestone of 100 Super Creative episodes.)

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In this episode, I speak with Morgan Maw, founder of Boring Oat Milk and Head of Brands at Apollo Foods, where she also oversees the newly relaunched juice and smoothie brand, Picky.

I first spoke to Morgan for Episode 32, back in June 2022 (3.5 years ago!).

In this conversation, we talk about what has changed since we last spoke: navigating international expansion, continuing to invest deeply in understanding the consumer, and the cultural considerations that come with building brands for new markets. We discuss the value of robust strategic groundwork, the power of being challenged by your team and collaborators, and creating brands that live beyond the product – through community, experiences, and meaningful real-world activations.

Once again, this is an insightful conversation that offers both practical wisdom and strategic perspective. Morgan is one of those people who is incredibly generous with her knowledge, and every time I speak with her, I hang off every word. I still get people referencing her original episode, and I have no doubt this one will be the same.

I loved my catch up kōrero with Morgan, and I know you will too.

After this conversation, make sure you are following @boringmilk and @weare_picky on Instagram. Then head to boringmilk.com and wearepicky.co.nz to learn more about the brands and shop delicious oat milk, juices and smoothies.

(The 100 Series is a collection of conversations revisiting previous podcast guests to celebrate the milestone of 100 Super Creative episodes.)

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Today on the podcast I speak with Hannah Souter – founder and creative director of Hannah Design Studio, a boutique design studio creating considered branding, packaging and design solutions for forward-thinking brands. Based in Mount Maunganui, with clients in both New Zealand and around the world, Hannah works with brands and business across fashion, hospitality, interiors, architecture, design and more.

Hannah first joined me on the podcast in Episode 5, back in November 2020, almost five years ago to the day we recorded this conversation.

In this episode, we talk about what’s changed in that time: relocating from Auckland to the Mount, rebuilding community, and discovering that career momentum doesn’t depend on a big city, it depends on relationships, reputation, and doing consistently great work. We talk about the value of creative relationships, and the idea that great work is defined by process and craft, and how five years on her original ethos – “Work Hard and Be Nice to People” – still stands.

Not only is this an insightful and honest conversation, as you will hear it is very much a conversation between friends with a few lols thrown in!

I know you’ll love this kōrero with Hannah as much as I did.

To see all of Hannah’s beautiful work make sure you follow @hannah_design_studio on Instagram and visit her website hannahdesign.co.nz

(The 100 series is a collection of conversations revisiting previous podcast guests to celebrate the milestone of 100 Super Creative episodes).

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Today on the podcast I speak with Alex Fulton, interior designer, artist and all-round creative force. Alex is someone who doesn’t like to be put in a box.

I first spoke to Alex in April 2021, in Episode 17 - about seven months into this podcast. That was 4.5 years ago.

In this conversation, Alex and I talk about the maturity and clarity that comes with time and experience, the evolution of her work and creative identity, her official shift into the art world, collaboration over competition, building a creative community, knowing your strengths, and finding joy and authenticity in the work you choose to do.

It’s reflective, energising, honest, and I know you will love this kōrero with Alex as much as I did.

(The 100 series is a collection of conversations revisiting previous podcast guests to celebrate the milestone of 100 Super Creative episodes).

And as you’ll hear, Alex is in the middle of her own rebrand, launching soon, so make sure you’re following @helloalexfulton on Instagram, and keep an eye on her website alexfultondesign.com.

🎧 Listen now on Apple, Spotify or wherever you get your podcasts.

#supercreativepodcast #creativebusiness #murals #artistsoninstagram #womeninbusiness

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Today on the podcast, I speak with Bridget O’Sullivan, founder and co-owner of J'AIME – an artisan bakery best known for its exquisite French macarons and luxury confectionery.

Bridget established the business with her then-business partner in Christchurch in 2008. Seventeen years on, J’aime is a national brand admired for its craftsmanship, innovation and commitment to quality. What began as a small local venture at the Christchurch Farmers Market has evolved into a thriving business with two beautiful retail stores – in Christchurch and Auckland’s Commercial Bay – a strong e-commerce presence, boutique stockists and national distribution through supermarkets including New World and Pak’nSave.

In our conversation, Bridget shares her story from law to entrepreneurship, and the lessons she’s learned along the way. We talk about resilience through the Christchurch earthquakes, navigating commercial growth and change, and how a period of challenge led to a major rebrand and new partnership that marks an exciting next chapter for the business.

I really enjoyed this conversation with Bridget – she has such a great business story to share and does so with openness, honesty and vulnerability. I know you’ll love this kōrero with Bridget as much as I did.

So, no doubt after this conversation you will obviously want to head to jaimelesmacarons.co.nz and check out their delicious range of macarons and sweet treats. And of course, make sure you follow along with J’aime on Instagram @jaimelesmacarons_

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Today on the podcast I speak with Sophie Cooper, founder and Smile Director of Anihana – a New Zealand beauty brand creating solid body and haircare that is sustainable, cruelty free and made with clean, natural ingredients.

What began in 2016, when Sophie bought the soap business she was working in while pregnant with her daughter, has grown into a family-owned company producing joyful, affordable products now stocked in over 8,000 stores across New Zealand, Australia and the United States, including Target, Walmart and Amazon.com.

In this episode, Sophie shares the reality of scaling a handcrafted Kiwi business into global markets - from navigating a major rebrand to building supermarket partnerships, balancing motherhood and entrepreneurship, and the values that keep Anihana rooted in community, sustainability and joy.

I really enjoyed this conversation with Sophie – she is warm, open and such a quiet achiever. I’m so inspired by this clever brand doing incredible things on the world stage.

I know you’ll love this kōrero with Sophie as much as I did.

Once you’ve listened to this episode, head straight to @anihana_life on Instagram and be inspired by their vibrant, joyful products. And of course, visit anihanalife.com to explore the full range and learn more about their story.

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Today on the podcast I speak with Jasmine Kroeze - an artist based in Pāpāmoa Beach who wears many hats: mural artist, illustrator and surface designer, to name just a few!

With a background in fashion and textiles, Jaz has built a multifaceted creative practice spanning murals, paintings, brand partnerships, art licensing, surface patterns and illustration – all from her oceanside home studio. Known for her bold use of colour and playful compositions, her work sparks conversation, creates connection and injects joy into everyday spaces.

In this episode we talk about her journey from fashion into art, how textiles shaped her creative style, building a brand through social media, the three values she measures every project by and so much more…

I’ve followed Jaz’s work and progress for years, and one of the things that stands out is her incredible output (alongside her work, she is a content queen!). She exudes joy and passion for what she does, and her willingness to try new things, put herself out there, and share her process so openly is inspiring.

For any working artist, aspiring creative, or anyone dreaming of turning their passion into a full-time career, Jaz is proof that it’s possible – and she does it with honesty, energy and a whole lot of heart.

I know you’ll love this kōrero with Jaz as much as I did.

🎧 Listen now on Apple, Spotify or wherever you get your podcasts.

✨ You can find Jaz at @jasmine.kroeze and jasminekroeze.com

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Something a little different for today’s episode! A few weeks back I had the honour of hosting a panel at Destination 159Design – an event that brought together some of New Zealand’s leading design creatives for an afternoon of conversation, optimism and future-focused inspiration.

On the panel with me were Tom Webster (architect + host of Grand Designs NZ), Amy Shaw (Creative Director of David Shaw Furniture), Emma Hayes (founder of Emma Hayes Textiles) and Nat Davis (founder of Folio magazine). It was an energetic, thoughtful, insightful and robust kōrero - and I’m so glad we get to share it here with the wider design community and of course, my Super Creative listeners.

This event was made possible by the businesses and brands behind 159Design – a trade focused, interior design centre in Tāmaki Makaurau Auckland where a mix of trusted furnishing brands - textiles, furniture, flooring, rugs and hardware – are all under one convenient roof.

A shout out to those brands that continuously champion and support the New Zealand interiors industry:

→ James Dunlop Textiles

→ David Shaw Furniture

→ Haro Flooring

→ Kovacs Design Furniture

→ The Textile Company

→ Belgotex

→ The Ivy House

→ Porcelanosa

→ Montreux Furniture

→ Emma Hayes Textiles

→ Pocketspace Interiors

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Today on the podcast, I speak with Gina Urlich - clinical nutritionist, mother of four, and the founder of Odi, a children’s food brand designed to make healthy eating easy and accessible for busy families.

Odi was born from Gina’s passion for providing healthier, nutrient-dense food for babies and children, and has grown into a trusted brand known for its convenience, transparency, and commitment to real, wholesome ingredients.

In this episode, Gina shares the personal journey that led her to launch Odi, from her background in clinical nutrition to finding gap in the market for truly nourishing baby food. We talk about the challenges of starting a business from scratch, navigating a rebrand, and building a community of customers who trust and support the brand.

We also talk about Gina’s journey of resilience, including how she faced a serious health challenge while running her business and how it shaped her approach to leadership and self-care.

Gina’s story is one of passion, perseverance, and a deep commitment to helping families make better food choices for their children. She’s down-to-earth, insightful, and a true advocate for change in the health and nutrition space.

After listening, firstly visit odinutrition.com to check out the range of nutritious baby and children’s food that Gina has worked so hard to create and then head to both @odi_nutrition_ and @gina.urlich for a wealth of information and education.

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Today on the podcast, I speak with Sophie Hamer – architect, interior designer and design writer based in the mountains of Valais, Switzerland.

Sophie crafts buildings and spaces in expansive natural landscapes and cities across the globe – from the Swiss Alps to the coastlines of New Zealand and the rolling foothills of Catalonia. Her approach to each project is grounded in place, craft and atmosphere. With an emphasis on stillness and connection to nature, Sophie create spaces that support calmness by slowing down and enriching everyday life.

In our conversation, Sophie shares her story – from growing up in Wellington with a love of art and architecture, to early roles at some of New Zealand’s most respected firms, to making the leap to Europe and establishing her own practice abroad. We talk about her reflective approach to design, the challenges and opportunities of building a business in a new country, and how she sees architecture as something far beyond buildings – as a way of living that touches wellbeing, community and the rhythms of nature.

Sophie is warm, thoughtful and so considered. She is philosophical, intentional and such a high achiever who is spending this stage of her career laying strong foundations for the future, while staying true to her values.

After listening, make sure you visit sophiehamer.com and follow @sophie_hamer on Instagram.

Photo credit: Make Space Journal, Wings and Creativity

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This episode of Super Creative is a little different. Today I’m joined by previous guest, friend of the pod, and PR specialist Liv Boswell (Common Ground PR) for a practical, down-to-earth conversation about DIY PR - specifically for small businesses and growing brands who aren’t in a position to hire a publicist (yet).

We cover the basics: how to shape your story, what makes something newsworthy, how to write a media release and how to pitch it to the right people. Liv shares straightforward, realistic advice for anyone trying to build visibility without a big budget.

This kind of episode is something I’ve been thinking about doing for a while. Over the years, I’ve met so many incredible women who are experts in their fields and I’ve often thought about creating a mini-series that shares more of that practical knowledge, the kind of advice that’s genuinely helpful when you're in the midst of running and building a business.

In true Super Creative style, it’s relaxed and unscripted but packed with insight and helpful tips. Let me know if this is the kind of episode you’d like to hear more of.

You can find Liv at commonground.co.nz, on Instagram @pr.commongound or on Linkedin.

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Today on the podcast, I speak with Sarah Street - footwear designer and founder of footwear brand, Bronwyn.

Named in honour of Sarah’s late mother, Bronwyn is minimalist, consciously curated footwear designed for modern women who lead multifaceted lives - women with a love of simplicity, an eye for detail, and a desire for quality that endures. The Bronwyn design ethos centres around thoughtful silhouettes, considered details, contemporary comfort and unwavering quality - designed to be worn for seasons to come.

In our conversation, Sarah shares the incredibly personal story behind the brand – from her extensive background in footwear design, the impact of the loss of her beautiful mum, launching in the middle of a pandemic, balancing motherhood and business, and how her own lived experience continues to shape everything she creates. We talk about the realities of running a product-based business - from having pallets of shoes delivered to her house, to being the face of her brand on social media. We also talk about how opening a bricks and mortar store has helped create a tangible connection between the brand, the product, and its community.

Sarah is a woman who has poured heart, purpose and thoughtful design into every step of her business journey. This is such a valuable episode for anyone building a brand or starting something new - her insight, vulnerability and honesty make it a truly special listen.

This is one of my longer episodes (you know I love a long chat!) - but trust me, it’s well worth it.

I know you’ll love this kōrero with Sarah as much as I did.

After listening, make sure you visit bronwynfootwear.com and follow @bronwynfootwear on Instagram to learn more about the brand and obviously check out all the beautiful shoes.

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EPISODE 91: Today on the podcast, I speak with Lara Henderson – founder of Pure Mama, a natural skincare brand created specifically for pregnancy, postpartum, and beyond.

After her own frustrating experience during pregnancy, Lara realised that modern, conscious mothers didn’t have access to the kind of skincare they deserved. With a passion for natural, low-tox ingredients and a commitment to doing things differently, she set out to create a new benchmark in pregnancy skincare.

Since launching in 2021, Pure Mama has grown into a global brand, and is now stocked in selected retailers around the world including MECCA, Goop, Erewhon, Macy’s, Nordstrom and Revolve.

In this episode, Lara shares the strategic thinking behind building a brand from the ground up, the hard work it’s taken to grow Pure Mama into what it is today, and the privilege of scaling something with purpose. We talk about the team behind the brand, leading with intention, navigating global growth and why understanding consumer needs is the foundation of her business.

Lara is driven, strategic and incredibly open and generous in sharing the Pure Mama story and all the insights and lessons she’s learning along the way. You are going to get so much out of this conversation. Lara’s journey is a masterclass in building with purpose; I left this conversation completely energised and full of admiration for what she’s created (along with her incredible Pure Mama team).

I know you’ll love this kōrero with Lara as much as I did.

After listening, make sure you visit puremama.com and follow @puremama_skincare on Instagram to learn more about their beautiful products and mission.

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Today on the podcast, I speak with Robyn McLean - co-founder of Hello Period, the New Zealand-based brand shaking up the global period care industry.

Founded in 2017 alongside her best friend Mary Bond, Hello Period was born out of a desire to create period products that were sustainable, safe, and actually worked. Fast forward to now, Hello Period is an award-winning, world-leading brand in sustainable period care – with a full range of cups, discs, reusable pads and period underwear, all designed right here in Aotearoa.

In this episode, Robyn shares the story behind Hello Period - from how a conversation with a friend turned into a bold business idea, to launching a product in a category that, at the time, was still considered fairly taboo. We talk about product development, sustainability, scaling a purpose-led brand, investment and the lessons she's learnt along the way.

Honest, open, and full of real-life insight – I loved this conversation with Robyn as she doesn’t sugarcoat the hard stuff, and she’s generous in what she shares. This is a brilliant look behind the scenes of a Kiwi brand with personality, doing things differently and making a real impact.

I know you’ll love this kōrero with Robyn as much as I did.

Now, after you have finished listening, if you don’t have a Hello Disc already, I’m sure you will want one now! Visit helloperiod.com for all your sustainable period-care needs. There is so much helpful information on the website too. And of course, you can follow @helloperiodco on Instagram too.

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Today on the podcast, I speak with Greer Clayton – a contemporary artist known for her large-scale immersive landscapes that have a unique way of drawing you in.

Greer interprets the landscapes she paints, not in a direct, topographical way, but in a way that extracts their essence and reimagines the scene as a depiction of the artist’s mind’s eye. Each one represents an underlying connection with the land, exuding a feeling that goes beyond what the naked eye can see alone.

After graduating with a Bachelor of Fine Arts from Elam in 1996, Greer spent time living and exhibiting in Sydney, London and Scotland, before settling back in Aotearoa. She has been represented by Parnell Gallery in Auckland for over a decade and most recently exhibited at the 2025 Aotearoa Art Fair.

In our conversation, Greer shares the early beginnings of her creative life - from a childhood love of painting and colour, to building a consistent and authentic art practice through all stages of life. We talk about how colour and paint have always been at the heart of her work, a thread that runs through every stage of her creative journey. We talk about confidence, growth, collaboration and the joy of watching her work connect with others.

Greer is warm, open, and thoughtful, and it was a true pleasure to sit down with my friend and hear more about her life in colour and her path as an artist.

I know you’ll love this kōrero with Greer as much as I did.

After you have finished listening, please head to greerclayton.com to view Greer’s beautiful and immersive work. You can also head to parnellgallery.co.nz to view her most current exhibition. And of course, make sure you follow Greer on Instagram @greerclayton

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Today on the podcast, I speak with Rachel Sloane - co-founder and creative director of Naveya & Sloane, a jewellery house that has been crafting love stories since 2010.

Naveya & Sloane was born in 2010 when co-founders and life partners Rachel Sloane and Alex Bunnett met, fell in love and combined creative forces to create an iconic jewellery house with a beautifully considered approach to luxury design, craft and care. Naveya & Sloane pieces are expertly designed with a potent blend of artistry and expertise - capturing the spirit of love and life with a distinct depth of character that transcends time.

In this episode, Rachel shares the story of building the brand - from its early beginnings and wholesale roots to the game-changing move into their flagship Auckland store (which is still their home base today). We talk about her creative process, where she finds inspiration, the value of collaboration and the people behind the brand - the incredible team who bring the vision of Naveya & Sloane to life.

Rachel is warm, open, and so generous in sharing the inner workings of the brand and ideas behind the beautiful jewellery they’ve created. I loved hearing how the brand has evolved over the past 16 years.

I know you’ll love this kōrero with Rachel as much as I did.

After you have finished listening to you must of course head straight to naveyaandsloane.co.nz where you will be as mesmerised as much as I was with the incredible fine jewellery the brand creates. And then head to @naveyaandsloanejewellery on Instagram for creative inspiration and a further look behind the scenes.

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✨LIVE EPISODE✨ An evening of lively and candid conversation with Polly Markus (Miss Polly's Kitchen), Sophie Gilmour (Fatimas, Delicious Business, The Village, Dineaid) and Leisha Jones (Food Writer). Bringing a fresh perspective to hospitality in all its forms - entertaining, feeding, nourishing, and hosting - this was a hilarious night full of lively conversation about food, business, hospitality, success, challenges, creativity and everything in-between.

Co-hosted by Super Creative Podcast and Blank Canvas Catering as part of the Flavours of Plenty festival in Tauranga, New Zealand.

This event proudly supported the Western Bay Women's Fund.

Recorded in March 2025.

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Today on the podcast, I speak with Lucy Burke - Founder and Managing Director of Lucy's, a large-scale hire company redefining what event hire looks like in Aotearoa.

What began as a small idea to create better hire has grown into a large-scale operation with a head office in Mount Maunganui and warehouses in Auckland and Palmerston North - supporting everything from weddings and festivals to corporate activations and intimate dinner parties.

In this episode, Lucy shares about:

⭐️ Launching L.L Hire in 2014 to evolving into Lucy’s

⭐️ Her bold vision to disrupt the NZ hire industry

⭐️ The hustle behind building a business from scratch

⭐️ Confidence in her vision and what she’s creating

⭐️ Honest insights into the challenges of running a business

Lucy is honest, funny, and full of drive. I loved this conversation - her energy is infectious, her insights generous, and her honesty about the hard work behind the scenes is refreshing.

I know you’ll love this kōrero with Lucy as much as I did.

After listening I encourage you to visit the Lucy’s website lucysevents.com and get inspired about all the wonderful events you could create using their wonderful furniture And of course, follow Lucy’s on insta @lucyseventhire for even more epic event inspo.

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Today on the podcast, I speak with Emma Sage - founder and editor of Sage Journal, the go-to platform for gardening inspiration and education in New Zealand and Australia.

Sage Journal is a space where gardening is more than just a skill - it’s a creative outlet, a form of self-expression and a collaboration between people, plants and place. 

Emma’s mission is to make gardening accessible, inspirational and deeply fulfilling. Through high-quality photography, in-depth storytelling and expert knowledge, Sage Journal is a trusted voice in the gardening and design space and Emma has thoughtfully grown Sage Journal from a passion project into a thriving business and active community. 

We talk about: 

🌱 Starting Sage Journal as a passion project

🌱 Growing an engaged and thoughtful community 

🌱 Turning creative ideas into a sustainable business

🌱 Creating meaningful and valuable content

🌱 Behind-the-scenes of running an online platform

🌱 An exciting new project coming later this year 👀

Emma is thoughtful, open, and full of insight. I loved this conversation - not only did I love to hear how Sage Journal came to life, but as you will hear I came away feeling so personally inspired.

I know you’ll love this kōrero with Emma as much as I did.

After listening, make sure you visit sagejournal.co.nz for inspiration not only for garden enthusiasts but for design lovers and nature-inspired creatives as well. And make sure you sign up for the email newsletter too. Of course you can follow @sage.journal on Instagram (and you can find it on Facebook and Pinterest too!)

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Today on the podcast, I re-release an episode from August 2024 with Sophie Gilmour—a true powerhouse in the world of food and hospitality. Sophie is a co-owner of the beloved Auckland eatery, Fatimas, and co-owner of The Village, a vibrant co-working space that fosters creativity and community in the heart of the city. She’s also a partner in Delicious Business, a hospitality consultancy that helps businesses thrive with fresh ideas and innovative strategies.

And she’s the lead trustee of Dine Aid, a beautiful Christmas campaign that unites the hospitality industry to raise funds for city missions—making a meaningful impact on those who need it most. She’s also got her hand in many other food related ventures but today we are just focusing on these four!

In this episode, we discuss the creation and logistics of running multiple businesses, Sophie’s dedication to people, relationships and building communities through food, and her support for women in business and the charitable organisations she is involved in. Sophie is a true champion of hospitality, and her story is about discovering your passion and applying a creative, optimistic, and forward-thinking approach to business.

This was a really fun chat with someone I have admired from afar for a long time. I love that Sophie has crafted a business life that she loves that has diverse, full of variety and truly works for her. She is fun and full of optimism, even in the tough times. 

I loved our conversation, and I know you’ll love my kōrero with Sophie as much as I did.

Here’s how you can connect to Sophie’s businesses:

• Delicious Business – deliciousbusiness.co.nz / @deliciousbusinessnz
• The Village – thevillagenz.com / @the_village_nz
• Fatimas – fatimas.co.nz / @feedmefatimas
• Dineaid – dineaid.org.nz / @dineaid

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Today on the podcast, I speak with Anahita Paul—a mixed media artist and photographer based in Tāmaki Makaurau, Auckland

Grounded in visual storytelling and the intersection between content and art, Anahita works across photography, painting, and collage, often layering traditional editorial imagery with analog techniques.

She’s created editorial content and commercial projects for brands like Mecca Beauty, Glasshouse Fragrances, Bronwyn, RUUSH, Stylerunner and Remix Magazine

We talk about Anahita's creative journey, her self-initiated creative projects that caught the attention of her dream clients and the importance of putting your work out there. We talk in detail about her creative process and how she approaches new projects - I was fascinated. And of course, I had to ask her best tips on creating social media content that really connects (and maybe even goes viral).

I loved this conversation with Anahita, not only was just lovely to chat with and so open, I find her work so unique, clever and refreshing and I came away feeling so inspired. I know you’ll love this kōrero with Anahita as much as I did.

After listening, be sure to visit her website anahitapaul.com but more importantly make sure you find her on Instagram or Tiktok @anahitapaul and if you are anything like me you will spend a long time being completely mesmerized seeing her beautiful mixed media creations come to life.

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Today on the podcast, I speak with Liv Patience —interior architect and co-founder of Material Creative, an interior design studio creating unexpected residential and commercial interiors that bring people together and command attention.

Material Creative was founded by Liv and her business partner Toni Brandso on the slopes of the French Alps, with a shared dream of creating a studio that designed spaces that scout beyond the scope of convention to deliver a sense of freedom, spirit and creativity. Over the past 17 years, they have built a highly regarded, industry-leading studio, designing award-winning hospitality, retail, residential and commercial spaces across New Zealand.

In this conversation we talk about:

• The early days—saying “yes” to every opportunity
• Landing their first major retail rollout and growing an award-winning design studio 
• The realities of business—navigating a pandemic, recession & burnout
• Redefining success and reconnecting with meaningful work
• The business today and the future for Material Creative.

This is an incredibly honest, insightful, and inspiring conversation about design, resilience, and the realities of running a business. I’m so proud of Liv for coming on, being so vulnerable and sharing so honestly about the challenges the business has faced over the last few years. I’m also so excited about the future ahead, – throughout all the challenges, the work just keeps getting better and better and I can’t wait to see what MC does next.

I hope you enjoy my kōrero with my friend Liv as much as I did.

If you aren’t already, make sure you follow @materialcreative on Instagram and visit materialcreative.co.nz for unexpected, material-led interiors that are crafted for connection.

_

A big thank you to our wonderful podcast sponsor, Iris Store and Studio - an experiential beauty destination, with a retail store in Wellington and an online store. Iris stocks internationally renowned, hard-to-find skincare makeup and fragrance brands and offers beauty services. Visit iris-beauty.co.nz for all your skin and beauty needs. 

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson

Bought to you by Somewhere Creative

Find us on Instagram - @supercreativepodcast

Hosted on Acast. See acast.com/privacy for more information.

See omnystudio.com/listener for privacy information.

Today on the podcast, I speak with Helen Paul-Smith — co-founder of ŌKU, harnessing the power of Aotearoa’s native plants to create organic herbal teas, health tonics, and skincare.

Helen founded ŌKU alongside her husband, medical herbalist and naturopath Scott Smith, in 2010. 

At ŌKU they are conscious of Maori Tikanga, ‘doing things the right way’, and this helps guide their decision-making processes. Sustainability is at the front and centre of their kaupapa, a deep connection to the whenua, and a belief in giving back to the environment that provides for them. Through planting initiatives, ethical harvesting, and donating a portion of every sale towards land restoration, Helen and Scott are ensuring that ŌKU remains a business that treads lightly while making a meaningful impact.

In this conversation, we talk about the quiet but steady growth of ŌKU, the importance of educating people on the incredible healing properties of Aotearoa’s native plants, staying true to your vision, navigating growth, and keeping the foundations strong through hard work, persistence, and heart.

I know you’ll love this kōrero with Helen as much as I did.

After listening, be sure to check out @oku_nz on Instagram and visit oku.co.nz to learn more about their incredible range of teas, elixirs, and balms—and the kaupapa that drives the business.

_

A big thank you to our wonderful podcast sponsor, Iris Store and Studio - an experiential beauty destination, with a retail store in Wellington and an online store. Iris stocks internationally renowned, hard-to-find skincare makeup and fragrance brands and offers beauty services. Visit iris-beauty.co.nz for all your skin and beauty needs. 

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast

Hosted on Acast. See acast.com/privacy for more information.

See omnystudio.com/listener for privacy information.

Today on the podcast, I speak with Gemma Gillett — interior architect, founder of Studio Gemma, and creator of The Joinery Edit, an online education platform bridging the gap between designers and joiners.

After graduating from Massey University, Gemma spent nine years forging her career in London - working for several highly regarded interior design studios including Godrich Interiors. In 2014 Gemma relocated to Sydney and after the birth of her second son, she launched her solo venture, Studio Gemma, her own design practice specialising in interiors that are as functional as they are beautiful.

But Gemma’s passion for design extends beyond her own projects. The Joinery Edit started as a side project—an Instagram account dedicated to celebrating the art of joinery—and has since evolved into a thriving resource for interior designers, home renovators and design enthusiasts looking to deepen their knowledge and collaborate more effectively with trades.

In this conversation, we chat about Gemma’s journey from fresh design graduate to running her own studio, why she finds joinery sexy, how she’s built a platform that’s changing the way designers and trades collaborate. 

This chat is very conversational, it feels like Gemma is an old friend! She’s funny, sharp, so bloody talented and a little bit outrageous. I know you will enjoy my kōrero with Gemma as much as I did.

After listening, make sure you check out @_studiogemma_ on Instagram — it’s an absolute goldmine of inspiration and insights for design lovers. And then visit thejoineryedit.com for a deep dive into the sexy world of joinery and for her interior design work – studiogemma.com

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast

Hosted on Acast. See acast.com/privacy for more information.

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Today on the podcast, I speak with Becs Caughey—co-founder of Cook & Nelson and Poptimist, the creators of Good Sh*t Soda.

Becs has never followed a conventional career path. She started out managing some of New Zealand's biggest musicians, including Shapeshifter and Ladi6, which took her all over the world. But when touring life became less sustainable, she pivoted into the world of food and, alongside her husband Nick, started Cook & Nelson, a company that brings trailblazing international food brands to New Zealand—think McClure's Pickles, Seedlip, and Tony's Chocolonely.

Then, during Covid, Becs, Nick and a few business partners set out to create a product of their own and co-founded Poptimist, the company behind Good Sh*t Soda*—the world's first pre- and pro-biotic soda, made right here in New Zealand. 

In this conversation, Becs shares her journey— how she's built businesses that align with her lifestyle, the lessons she's learned along the way, and how she approaches life with big-picture thinking and infectious enthusiasm. 

I loved this chat! Becs is sharp, funny, and this episode is full of brilliant business insights. I know you will enjoy my kōrero with Becs as much as I did.

After this episode, make sure you head to cookandnelson.com and goodshitsoda.com. And you can follow both brands on Instagram @cookandnelson and @goodshitsoda

~

A big thank you to our wonderful podcast sponsor, Iris Store and Studio - an experiential beauty destination, with a retail store in Wellington and an online store. Iris stock internationally renowned, hard to find skincare makeup and fragrance brands, as well as offering beauty services. Visit iris-beauty.co.nz for all your skin and beauty needs.

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast

Hosted on Acast. See acast.com/privacy for more information.

See omnystudio.com/listener for privacy information.

Today on the podcast I speak with Polly Markus, the creative force behind Miss Polly's Kitchen. 

What started as a lockdown hobby in 2020 has quickly evolved into a thriving platform, amassing a community of over 75,000 followers on Instagram and two bestselling cookbooks; Miss Polly's Kitchen and the recently released Seriously Delicious. Through Miss Polly’s Kitchen, Polly has built a loyal community of food lovers who adore her light, colourful, and straightforward recipes. 

 In this conversation, Polly shares her journey—from her career in commercial real estate to finding her creative spark during lockdown and building a community and brand. We talk about the process behind writing her cookbooks, her insights on building a personal brand, and how she’s navigating the next chapter of Miss Polly’s Kitchen.

I loved this conversation with Polly! She is as warm and vibrant as the food she creates—an open book with an infectious laugh and a genuine love for what she does.  

I know you will enjoy my kōrero with Polly as much as I did.

And I’m sure you probably are following her already but if not, head straight over to @miss_pollys_kitchen where you will spend hours scrolling through the most delicious and inspiring food content. And then you can visit Polly’s website at misspollyskitchen.com

~

A big thank you to our wonderful podcast sponsor, Iris Store and Studio - an experiential beauty destination, with a retail store in Wellington and an online store. Iris stock internationally renowned, hard to find skincare makeup and fragrance brands, as well as offering beauty services. Visit iris-beauty.co.nz for all your skin and beauty needs.

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast

Hosted on Acast. See acast.com/privacy for more information.

See omnystudio.com/listener for privacy information.

Today on the podcast I speak with Lauren Caughley, the founder of Caughley & Co, an interior architecture and design studio that believes in the transformative power of spaces to enrich our human experience. 

Originally from New Zealand, Lauren built her impressive career overseas, spending 12 years in New York City working for renowned firms Selldorf Architects and Morris ADJMI Architects. During this time, she worked on everything from residential homes to boutique hotels, retail spaces, and gallery design—projects that honed her craft and prepared her for the next big step: founding her own practice in 2021. Now based in Laguna Beach, California, Lauren is steadily shaping Caughley & Co into a studio that values collaboration and craftsmanship while taking on projects across New York, California, and New Zealand.

In this conversation, we talk about Lauren’s journey from New Zealand to New York, the lessons she learned working on high-caliber projects, and how she’s now balancing the early days of building her practice with family life and navigating working cross-country. We also discuss her thoughtful, approach to her work and the book that changed her life.

 I know you will enjoy my kōrero with Lauren as much as I did.

After this episode you can visit caughleyandco.com to view some of the beautiful projects Lauren has worked on and then connect with her on Instagram @caughley.and.co.

~ 

I’m thrilled to introduce you to our wonderful new podcast sponsor. Iris Store + Studio is an experiential beauty destination, with a retail store in Wellington and an online store. Iris stock internationally renowned, hard to find skincare makeup and fragrance brands, as well as offering beauty services, brows, lashes, makeup lessons, applications, and facials. 

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast

Hosted on Acast. See acast.com/privacy for more information.

See omnystudio.com/listener for privacy information.

Today on the podcast I speak with contemporary fibre artist, Fleur Woods. Based in the beautiful rural village of Upper Moutere (near Nelson) Fleur is surrounded by vineyards, hop farms, orchards and country gardens that deeply inspire her work. 

She describes her style of work as ‘stitched paintings’ -   an extraordinary fusion of embroidery, textile collage, paint, and found materials. Her intricate and joyful pieces, filled with blooming florals, colour and texture, are collected internationally and throughout Aotearoa and are considered contemporary heirlooms.

Fleur’s journey as an artist is one of experimentation, perseverance, and self-discovery. She’s spent more than a decade refining her unique style—a vibrant celebration of stitch, colour, and vintage fabrics that reflect her love of nature and her commitment to creating from the heart, rather than following trends. Alongside her art, Fleur has cultivated a thriving creative community, teaching workshops and sharing her process with others who are eager to explore the restorative power of creativity.

In our conversation, Fleur shares her journey of finding her own artistic voice, building resilience, growing, learning and balancing the creative and business sides of being an artist. We talk about the importance of making what you love and finding joy in the creative process.

I know you will enjoy my kōrero with Fleur as much as I did.

After this episode, please visit fleurwoodsart.com and then head to Instagram and follow @fleurwoodsart. If you are anything like me you will be instantly obsessed and then start planning your own future as a stitch artist. I get lost for a long time when I start scrolling through Fleur’s insta feed – it’s just so lovely!

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast

Hosted on Acast. See acast.com/privacy for more information.

See omnystudio.com/listener for privacy information.

Today on the podcast I speak with Sarah Murray, editor-in-chief, publisher, and owner of Fashion Quarterly—New Zealand’s iconic style authority for over 40 years. With over 15 years of experience in journalism and a reputation as an award-winning feature writer, Sarah recently took the bold step to acquire Fashion Quarterly, where she’s leading its growth across print, digital, and event platforms.

During our conversation, we discuss Sarah’s career journey, finding her dream role at Fashion Quarterly, the unique challenges and rewards of taking ownership of such a legacy title, and her vision for the future of publishing in today’s fast-evolving media world. We also touch on the reality of running a business while balancing family life as an active mother and wife.

I absolutely loved this chat, and I know you will enjoy my kōrero with Sarah as much as I did.

After this episode, you can visit fq.co.nz and of course make sure you pick up the latest issue of the print magazine wherever you buy your magazines. You can follow FQ on Instagram of course @fashionquarterly and you can also follow Sarah herself @searsmurray.

Thank you to Grava and Dicey for recently supporting my first Super Creative events. Both wineries have generously given a discount code for Super Creative listeners to be used until the end of December 2024. Use SUPERCREATIVE15 for a 15% discount on wines from both grava.nz and dicey.nz. 

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast

Hosted on Acast. See acast.com/privacy for more information.

See omnystudio.com/listener for privacy information.

Today on the podcast I speak with Danu Kennedy a New York based interior designer and partner at Parts and Labor Design, an award-winning full service interior design firm, specializing in hospitality, commercial, retail, and residential experiences. 

Danu joined the Parts and Labor Design team in 2014 and several years ago became a partner and now leads the studio alongside founding partner Jeremy Levitt. Their work is frequently featured in top design publications, like Architectural Digest, Wallpaper and Elle Decor.  In July, Donna and Jeremy were named in Wallpaper* magazines USA 400 list, which honors the people defining America's creative landscape in 2024. 

Alongside Parts and Labor; Danu, Jeremy and design director, Alex DiLena have recently launched, Known Work - a collection-based furniture studio that explores livable sculpture for the home. The debut collection 'Perceptions' launched earlier this year in Mexico City.  

And this episode, we talk about moving to New York as a graduate, from finding her first jobs to joining Parts and Labor, becoming a partner, running a business, and living in New York through a pandemic, starting and building a new furniture brand (and launching it with missing products) and a personal journey of self-development and lifelong learning. 

I absolutely loved this chat, and I know you will enjoy my kōrero with Danu as much as I did.

After this episode, you can visit partsandlabordesign.com and be inspired by their forward-thinking design projects. The Known Work website is still in development, but you can bookmark knownworkstudio.com for a later date. And on Instagram, you can follow @danu_kennedy, @pldnyc and @knownwork.

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast

Hosted on Acast. See acast.com/privacy for more information.

See omnystudio.com/listener for privacy information.

Four years of Super Creative! To celebrate four years of the podcast, I thought it might be fun to re-release my very first episode with my friend Toni Brandso with a little 2024 catch up at the beginning. If you are new to the podcast, you might not have had a chance to go back to the beginning so here is your chance!

_

My first guest is my clever and creative friend, Toni Brandso - interior architect and co-founder of Material Creative. Over the past 11 years, Toni and her business partner Liv Patience have built an award-winning interior design studio focused on creating unexpected design and spaces that bring people together and design attention. You only have to look up Material Creative online to find interiors that are beautiful, clever, bold, quirky and that truly have the ‘wow’ factor. To me, Toni is the epitome of ‘super creative’ and I’m so pleased to share her creative business journey for episode one. I hope you enjoy.

_

Just a quick technical note. This episode was recorded four years ago. I'm still very proud of this episode but the technology I was using back then was slightly different. So the quality of the audio is not quite as good as what I am able to achieve most of the time now. Also my interviewing technique has hopefully slightly changed, it's very hard to listen back to something from four years ago, so please listen accordingly. 

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast

Hosted on Acast. See acast.com/privacy for more information.

See omnystudio.com/listener for privacy information.

Today on the podcast, I speak with Rachael Mayne, —an Auckland-based artist known for her large-scale, immersive, impressionistic floral paintings. Rachael is a self-taught artist from a family of creatives, where painting has been a fundamental part of her life for as long as she can remember.

However, Rachel’s artistic journey is only one part of her story. Alongside being a painter, she is also a clinical psychologist. Fascinated by the inter-relationship between art, creativity, and well-being, painting is a therapeutic process for Rachael and a space for self-expression, exploration and reflection.

In this episode, we discuss Rachel’s creative journey—from a lifelong passion for painting to building her artistic style through slow, thoughtful experimentation. We explore how she turned a hobby into a thriving business while balancing a second career, and the lessons she’s learned along the way. Rachel shares insights on the process behind her beautiful paintings, exhibitions, selling prints, finding her place in the social media landscape, and so much more.

I know you will enjoy my kōrero with Rachael as much as I did.

 After this episode, make sure you visit rachaelmayneart.com to view Rachel's incredibly immersive. Beautiful layered original outworks and art prints. And you can also follow along with her journey on Instagram at @rach_mayne_art_.

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast

Hosted on Acast. See acast.com/privacy for more information.

See omnystudio.com/listener for privacy information.

Today's episode is part two of my conversation with Chloé Julian, founder of Videris - a New Zealand-based lingerie brand with wellness, sustainability and ethical practices at its heart.

Before launching Videris, Chloé spent 15 years overseas designing lingerie for some of the most recognized global brands and icons. 

In 2020, she launched Videris - lingerie for everyday wellbeing. Designed for comfort and support, made from natural and sustainable fabrics, in colours designed to enhance a feeling or mood.

In this conversation we dive into the world of Videris, exploring the philosophy behind the brand, exploring colour psychology, launching in the pandemic, learning the ins and outs of business, working through the challenging times, and everything that has unfolded over the past four years.

What I love about Videris is that alongside her incredible career history, it's also Chloe's own personal values and life experiences that inform the thoughtful, design-led, considered and authentic brand she is building today. 

I hope you enjoy the second part of my kōrero with Chloé as much as I did.

And again, after you've listened to this episode, head straight over to viderislingerie.com to learn more about the brand and to check out all the beautiful lingerie that is on the website. You can also find the brand on Instagram @viderislingerie to follow along with the brand's beautiful journey.

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast

Hosted on Acast. See acast.com/privacy for more information.

See omnystudio.com/listener for privacy information.

Today on the podcast, I speak to Chloé Julian, founder of Videris - a New Zealand-based lingerie brand with wellness, sustainable and ethical practices at its heart.

Before launching Videris, Chloé spent 15 years overseas designing lingerie for Stella McCartney, Agent Provocateur and David Beckham Bodywear. In 2017, she led the design team to launch Rihanna’s lingerie line Savage X Fenty as VP of Design.  

In 2020 she launched Videris - lingerie for everyday wellbeing. Designed for comfort and support, made from natural and sustainable fabrics, in colours designed to enhance a feeling or mood.

I found Chloé’s career journey absolutely fascinating. We talk about the lingerie industry and the intricacies of lingerie design; we discuss her time working with some of the most recognized global brands and icons and the challenges of pushing herself to the limit. Chloé’s wealth of experience has shaped the thoughtful, purpose-driven brand that is Videris.

For the first time ever, this interview will be released in two parts. In this episode, Part One, we look back at Chloé’s incredible career before founding Videris. And in Part Two next week, we’ll dive into the world of Videris, exploring the philosophy behind the brand, launching in the pandemic, learning the ins and outs of business, and everything that has unfolded over the past four years.

And after you've listened to this episode, make sure you head over to the viderislingerie.com to learn more about the brand and to check out all the beautiful lingerie that is on the website. And of course, head over to Instagram @viderislingerie. to follow along with the brand's beautiful journey.

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast

Hosted on Acast. See acast.com/privacy for more information.

See omnystudio.com/listener for privacy information.

Today on the podcast, I speak with Juliette Hogan, Founder and Director of her eponymous brand, Juliette Hogan. 

With a focus on everyday luxury and simple sophistication, Juliette creates clothing that New Zealand women rely on for every aspect of their lives. 

Juliette established her brand in 2004 and recently celebrated the incredible milestone of 20 years in business. Since opening her first store in Ponsonby, Auckland in 2007, she has grown Juliette Hogan into one of New Zealand's most successful boutique brands, with four stores and multiple stockists nationwide. 

In our conversation, we explore the brand's early days, from incorporating her business in 2004 to designing her first collections and taking them out on the road to sell. We discuss the milestones that have marked her journey: opening retail stores, navigating through uncertain economic times, innovative collaborations, the impact of the pandemic, and the invaluable business lessons learned along the way. Juliette talks about her creative process, the realities of running a business, personal growth, celebrating successes, and envisioning the future of her brand. 

I hope you enjoy my kōrero with Juliette as much as I did.

After this episode you can find Juliette's beautiful clothes at juliettehogan.com and follow along with the brand on Instagram @juliettehogan.

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast

Hosted on Acast. See acast.com/privacy for more information.

See omnystudio.com/listener for privacy information.

Today on the podcast, I speak to Sophie Gilmour—a true powerhouse in the world of food and hospitality. Sophie is a co-owner of the beloved Auckland eatery, Fatimas, and co-owner of The Village, a vibrant co-working space that fosters creativity and community in the heart of the city. She’s also a partner in Delicious Business, a hospitality consultancy that helps businesses thrive with fresh ideas and innovative strategies.

And she’s the lead trustee of Dineaid, a beautiful Christmas campaign that unites the hospitality industry to raise funds for city missions—making a meaningful impact on those who need it most. She’s also got her hand in many other food related ventures but today we are just focusing on these four!

From her early days waitressing at some of Auckland’s top restaurants to co-founding the successful free-range rotisserie chicken concept, Bird On A Wire, Sophie’s journey in food and hospitality is nothing short of inspiring. 

In this episode, we discuss the creation and logistics of running multiple businesses, Sophie’s dedication to people, relationships and building communities through food, and her support for women in business and the charitable organisations she is involved in. Sophie is a true champion of hospitality, and her story is about discovering your passion and applying a creative, optimistic, and forward-thinking approach to business.

What I find especially inspiring about Sophie’s journey is that, while she may not fit the mold of a traditional creative, it’s her creative thinking that drives innovative approaches in the food and hospitality industry. 

This was a really fun chat with someone I have admired from afar for a long time. I love that Sophie has crafted a business life that she loves that has diverse, full of variety and truly works for her. She is fun and full of optimism, even in the tough times.  

I loved our conversation, and I know you’ll love my kōrero with Sophie as much as I did.

 Here’s how you can connect to Sophie’s businesses:

• Delicious Business – deliciousbusiness.co.nz / @deliciousbusinessnz
• The Village – thevillagenz.com / @the_village_nz
• Fatimas – fatimas.co.nz / @feedmefatimas
• Dineaid – dineaid.org.nz / @dineaid

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast

Hosted on Acast. See acast.com/privacy for more information.

See omnystudio.com/listener for privacy information.

Today, on the podcast, I speak to Evie Kemp. A self-employed multidisciplinary creative, Evie works across design, illustration, art, textiles, interiors, styling, content creation, and everything in between.

Through expressive colour and bold pattern, Evie creates visual symphonies and immersive, joy-filled, creative experiences, helping people and brands find the absolute *magic* great design can bring to life.

Whether designing textiles for a clothing brand, sharing creative interiors and projects on social media, or creating original art, Evie wants to make the world a bit more beautiful, colourful and a lot more fun.

Over the years, Evie has grown a global community of engaged followers who adore her immersive interiors and colourful creativity. If you are a lover of colour and pattern and have had any interest in design, colour, art, craft and interior styling over the past decade, I’m pretty sure you will have come across one of the many creative projects Evie has turned her hand to.

Not only do I love Evie’s passion for colour and her motto, “more is more,” but I also love the genuine authenticity that comes across in everything she does.

I loved our conversation, and I know you’ll love my kōrero with Evie as much as I did.

After this episode, visit Evie’s website, eviekemp.com, where you can get a colourful overview of everything Evie does. And if you are a lover of colour and pattern like me and you aren’t following Evie on Instagram head over to @eviekemp and be prepared to be joyfully inspired.

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast

Hosted on Acast. See acast.com/privacy for more information.

See omnystudio.com/listener for privacy information.

Today on the podcast, I speak to Megan Wyper – co-owner and Managing Director of Acme Cupco - producers of the iconic porcelain coloured coffee cups and teacups you see in almost every café throughout Aotearoa. 

Acme’s approach is simple; design a functional, durable, yet elegant product for the everyday. Starting out as a need for the ideal coffee cup in the hospitality industry, twelve years later Acme cups are used all over the world by champion baristas, tea drinkers, and everyone in between.

In 2022, Megan and her then colleague Paddy acquired Acme from founders Jeff Kennedy and Bridget Dunn. Together Megan and Paddy have 30+ years as coffee professionals and are passionate about continuing the work that Jeff and Bridget started while also finding their own voice. 

 Megan has been immersed in the world of coffee all her working life; she’s managed cafes, judged, coached, and competed both here and in the UK. In this episode, we dive deep into the world of coffee and business. We chat about her career journey, acquiring an established brand, what it’s like to lead a small business through challenging times, her love affair with coffee, and all the ins and outs of an industry she’s been devoted to for a long time. 

 After this episode, be sure to visit the Acme website acmecups.nz for beautiful, functional specialty porcelain cups (and recently released dinnerware) and of course head to Instagram and follow @megan.wyper and @acmecupco.

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast

Hosted on Acast. See acast.com/privacy for more information.

See omnystudio.com/listener for privacy information.

Today on the podcast, I speak to Alice Lines – editor of Homestyle magazine.

Alice is an experienced editor and interior stylist who has spent the last decade at the helm of Homestyle magazine which is quite possibly Aotearoa, New Zealand’s most beloved interiors title. It goes beyond being just an interiors magazine, thanks to the work and influence of Alice and her clever team. 

Homestyle shares modern ways to make a home in New Zealand, offering aspirational, authentic, and original content from artists, designers, and creatives throughout Aotearoa and sometimes further afield.

As an editor and a significant voice within the interiors industry, Alice thrives on championing local creatives and empowering people to make space for living well at home. 

In this episode we talk about everything from modern-day publishing, behind-the-scenes of putting together an issue, highlights, lessons learnt and of course a little bit of interiors advice thrown in there too.

You can visit homestyle.co.nz for never-ending modern living inspiration and you can also now visit Alice’s brand-new personal website alicelines.com. And then of course, make sure you are following @homestylemag and @alice.lines on Instagram. If you aren’t already following both of those accounts – you are in for a visual treat!

 I know you will love my kōrero with Alice as much as I did. 

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast

Hosted on Acast. See acast.com/privacy for more information.

See omnystudio.com/listener for privacy information.