Explorez tous les épisodes du podcast Success With Jewelry

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #188! Liz sits down with Corkie Bolton - jewelry designer, founder of Metalsmith Society, and someone who has built one of the most engaged communities for jewelry makers and metalsmiths out there. Today they're talking about something that might seem like a small detail but is actually a really big deal for your brand: packaging. How you present your jewelry when it arrives at someone's door is part of the experience, part of the story, and part of why customers come back.

In today's episode, Liz and Corkie cover:

• How Corkie got into jewelry making and what led her to founding Metalsmith Society

• Why packaging is a brand experience, not just a practical necessity

• Where most jewelry brands go wrong with packaging - and what to do instead

• How Corkie's own packaging has evolved and what her rebrand taught her about brand alignment

• Why your packaging should reflect your brand DNA - colors, esthetic, and all

• The small details that actually matter: tissue paper, handwritten notes, wax seals, stickers and stamps

• How to think about the cost of packaging versus the value it adds

• When to start investing more seriously in your packaging

• Sustainability and being thoughtful about materials and waste

In the bonus segment for Insiders only, Corkie shares her specific packaging recommendations - where she sources materials, what she recommends at different price points, and one action you can take this week to elevate your packaging without a complete overhaul.

Learn more about Metalsmith Society: https://metalsmithsociety.com/
Corkie's jewelry brand: https://corkieboltonjewelry.com/
Packaging ideas from Metalsmith Society: https://metalsmithsociety.com/a/blog/jewelrypackagingideas
Custom jewelry packaging on Etsy: https://metalsmithsociety.com/a/blog/custom-jewelry-packaging-etsy

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #187! It might feel early, but Laryssa and Liz are here to tell you: now is exactly the right time to start thinking about holiday. From production timelines to marketing plans to setting realistic goals, the brands that have their best Q4s are the ones who started planning in August - not October.

In today's episode, Laryssa and Liz cover:

• Why starting your holiday planning now gives you a creative and strategic advantage

• How production timelines for jewelry brands make Q4 planning more complex - and why that means starting earlier

• Why the logistical and "boring" stuff (shipping cutoffs, deadlines, lead times) is just as important as the creative marketing

• How to set a holiday goal - and why having one matters even if you're brand new to the season

• Why Q4 doesn't have to peak on Christmas Eve - and how to think about the full arc from now through the new year

• The post-Christmas selling opportunity that a lot of brands overlook

• Why planning ahead gives you the space to try one new thing this holiday season

In the bonus segment for Insiders only, Laryssa and Liz share real examples from their current client work, what different Q4 strategies actually look like in practice, and how to build a plan that's structured but still flexible enough to move around.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #186! We're wrapping up our Instagram series with the stuff you can actually change this week - your captions, your calls to action, your posting habits, and a few strategic tweaks that can meaningfully improve how your content performs. A lot of this is simpler than you think.

In today's episode, Laryssa and Liz cover:

• The truth about hashtags in 2026 - and what you should be doing instead

• Why your captions need to sound like you, and what that actually means in practice

• How to write captions that are personal and scannable at the same time

• Why calls to action matter - and how to mix them up so they don't feel repetitive

• What to do in the 10 to 15 minutes after you post to give your content a boost

• Why most of your post views happen in the first three days - and why posts are lasting longer than they used to

• The moodboard content trend Liz has been noticing and saving - and why it works so well for jewelry brands

In the bonus segment for Insiders only, they share a practical Instagram audit framework you can use to look at your account with fresh eyes and figure out exactly what to change first.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #185! We're wrapping up our Instagram series with the format that often gets overlooked in favor of feed posts and reels - stories. And as it turns out, the data suggests stories might be Instagram's most underrated format in 2026. Laryssa and Liz dig into why stories deserve more of your attention, how they connect directly to DMs and real one-on-one relationships, and what a smart stories strategy actually looks like for an independent jewelry brand.

In today's episode, Laryssa and Liz cover:

• Why stories are a gateway to the DMs - and why that matters more than reach

• How stories give you more control over timing than the feed algorithm does

• Why a segment of your audience may only be watching stories and never scrolling the feed

• What the data shows about story replies growing - and what that signals about how people want to connect

• How to use link stickers strategically in stories

• A new Klaviyo feature called K Social that lets you grow your email list directly from Instagram without anyone leaving the app

• What makes a good story versus a random, off-brand one

In the bonus segment for Insiders only, Laryssa and Liz share how they're thinking about stories for their own accounts, tips for using stories to drive direct outreach, and one thing you can try this week if you've been neglecting stories.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #184! We're back with part two of our Instagram series, and this week Laryssa and Liz are getting into the format question everyone asks: should I be doing reels? Are carousels worth it? Can I just post a single photo? They're pulling in data from a study of over 24 million posts to answer these questions - so it's not just opinions, it's backed by real numbers.

In today's episode, Laryssa and Liz cover:

• What the data actually says about single image posts in 2026 - and why views going up doesn't tell the whole story

• Why reels are still the format with the most consistent across-the-board performance

• The carousel stat that might change how you think about your content: carousels outperform single image posts across every single metric, get more than double the reach and views, nearly four times the interactions - and yet they're used 37% less often

• Why carousels get nine times more saves than single image posts

• How photo dumps and multi-slide storytelling carousels are performing

• How often you should be posting - and what the data says about the sweet spot for smaller accounts

• Why consistency still matters more than format perfection

In the bonus segment for Insiders only, Laryssa and Liz share what's going on in their own businesses right now, including how they're thinking about the lead-up to holiday season and what they're watching in their clients' strategies.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #183! We're kicking off a three-part series on Instagram, because enough has changed in 2026 that it felt like time to take a fresh look at what's actually working. Today Laryssa and Liz start with the big picture - what's shifted on the platform, what it means for smaller accounts, and whether Instagram is still worth your time.

In today's episode, Laryssa and Liz cover:

• Why a lot of people are still doing Instagram like it's 2016 - and what needs to change

• What a study of over 24 million posts reveals about how the platform is performing right now

• Why "views" replaced "impressions" and what that means for how you measure success

• How Instagram behavior has shifted - saves and shares matter more than likes and follows

• Why your posts are lasting longer than they used to (and what that means for time-sensitive content)

• Why smaller accounts actually have an advantage right now

• How the algorithm is changing the way content gets discovered - and what that means for jewelry brands

In the bonus segment for Insiders only, Laryssa and Liz share the one shift they think every independent designer should be making on Instagram right now.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #182! We're wrapping up our email marketing series with the topic that makes everything else work harder: segmentation. We've covered strategy, list building, what to send, and automations - now it's time to talk about how to stop sending the same email to everyone and start sending the right email to the right person.

In today's episode, Laryssa and Liz cover:

• What segmentation actually means and why it matters even if your list is small

• The difference between a list and a segment - and why mixing them up creates a mess

• The easiest places to start with segmentation (hint: your craft show attendees are a great first segment)

• How to use your e-commerce store data to send smarter, more targeted emails

• Why segmenting out your disengaged subscribers can actually improve your results

• How to avoid over-complicating segmentation - and what "segmentation for show" looks like

• A note on A/B testing subject lines and when it's actually worth doing

In the bonus segment for Insiders only, Laryssa and Liz share the specific segments they recommend jewelry brands build first, plus how to use segmentation inside the most popular email platforms.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #181! We're back with part three of our email marketing series. We've covered strategy, list building, and what to send - now it's time to talk about automations. These are the emails that go out even when you're not at your desk: the ones that welcome new subscribers, follow up after a purchase, and bring people back when they've gone quiet.

In today's episode, Laryssa and Liz cover:

• What automations are and why they matter for independent jewelry brands

• Why the welcome email is the single most important automation you can set up

• What a welcome series looks like and how many emails it should include

• Abandoned cart emails - best practices and how to avoid feeling spammy

• Win-back sequences: what they are and when to use them

• How to know if your automations are working and how often to revisit them

• Which platforms support automations and how to get started

If you're interested in checking out Laryssa's in-depth report, you can download it here.

In the bonus segment for Insiders only, Laryssa and Liz share the specific automation sequences they recommend to jewelry brand clients - including what to say in each email and how many to send.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #180! We're back with part two of our email marketing series, and this week Laryssa and Liz are tackling the question they hear most often: what do I actually say in my emails? Because this is where so many jewelry brands get stuck — they have a list, they know they should be sending, they open up their email platform, and then they just stare at it.

In today's episode, Laryssa and Liz cover:

• What makes an email worth opening — and why having a point of view matters more than being creative

• How often you should actually be sending (Laryssa and Liz have slightly different opinions on this one)

• Why sending emails only when you have a show or a sale is not a strategy

• How to plan your email content so you're never starting from scratch

• Why repetition is not annoying — it's actually essential

• How to write in your brand voice and avoid sounding generic or salesy

• Subject lines: why they're harder to write than you think, and when AI can actually help

• How to know if your emails are working

In the bonus segment for Insiders only, Laryssa and Liz share their email content calendar framework for jewelry brands, plus the specific email types they come back to again and again with clients.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #179! Liz sits down with Alyssa Downey, owner of Amp'd Designs, a brand and web designer with over a decade of experience helping small businesses build websites that don't just look beautiful — they work for everyone who visits them. Alyssa studied at Pratt Institute, has worked at NYC design studios, as an Art Director at a high-end print company, and in the Art Department at Atlantic Records, and has been running her own design business full time since 2018.

In today's episode, Liz and Alyssa break down website accessibility in a way that actually makes sense for independent jewelry brands — not the intimidating technical version, but the practical one that helps you make sure the customers who want to find you and buy from you actually can.

In today's episode, Liz and Alyssa cover:

• What website accessibility means and why it should be a priority for every jewelry brand

• The legal side of accessibility — and why it's worth paying attention to even as a small business

• The most common accessibility mistakes Alyssa sees on jewelry websites

• Why heading structure matters way more than most designers realize (and it's not just about design)

• Text legibility, tiny fonts, and script typefaces — what's hurting your website and what to do about it

• Color contrast explained: how to check yours and what to do if it fails

• Alt text: why it matters for both accessibility and SEO, and how to write it correctly

• How to audit your own website for accessibility without hiring a developer

In the bonus segment for Insiders only, Alyssa shares the accessibility fixes she sees jewelry websites need the most — including a live look at a few well-known jewelry brand websites — and where to start if this all feels overwhelming.

Learn more about Amp'd Designs: https://www.ampddesigns.com/
Follow on Instagram: https://www.instagram.com/ampd_designs

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #178! We're kicking off a four-part series on email marketing, because as much as we've talked about it on this podcast, the landscape has changed enough that it felt like time to start fresh. Whether you've been doing email marketing for a while and it's starting to feel stale, or you've been putting it off because it feels overwhelming, this series is for you.

In today's episode, Laryssa and Liz cover:

• Why email marketing matters more than ever in 2026 - and why social media alone just isn't cutting it anymore

• The mindset shifts that hold jewelry brands back from getting started (you're not bothering people, we promise)

• What's changed about the email landscape and what's stayed the same

• The biggest mistakes jewelry brands are making with email right now

• How to think about frequency - and why consistency matters more than volume

• Simple, beginner-friendly ways to get started if email marketing feels overwhelming

• Substack versus email marketing: what's the difference and which should you focus on

In the bonus segment for Insiders only, Laryssa and Liz share how they're thinking about email strategy for their own clients right now, and the shifts they've made in the last year that are making a real difference.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #177! We talk about email marketing a lot on this podcast, but today Laryssa and Liz are covering specifically how your website should be actively working to grow your list — because a consistent email strategy doesn't help much if your site isn't set up to capture the people who are already visiting.

In today's episode, Laryssa and Liz cover:

• The etiquette of email pop-ups: when they should appear, how often, and for whom

• What makes a pop-up actually work — from tried-and-true to trendy (scratch-offs, spin-the-wheels, and more)

• Why discounts aren't always the right incentive, especially for fine jewelry

• What a lead magnet is and how to think about creating one that fits your brand

• Why a welcome email is non-negotiable (and a cautionary pillow story to prove it)

• Writing pop-up and signup copy that actually sounds like you

In the bonus segment for Insiders only, Laryssa and Liz share a full list of lead magnet ideas that work for jewelry brands, plus pop-up timing and placement strategies.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #176! Consider this part four of our website series - because apparently we had more to say. This week Laryssa and Liz are tackling website analytics in the most approachable way possible: not the intimidating, data-heavy version, but the practical one that helps you understand what's working, what isn't, and what to do about it.

In today's episode, Laryssa and Liz cover:

• Where to actually look at your website data (and why Google Analytics is worth setting up now even if you don't need it yet)

• Vanity metrics versus the numbers that actually matter - and why followers and likes aren't telling you what you think they are

• How to read your traffic patterns and what big peaks and dips are trying to tell you

• Bounce rate, time on site, and conversion rate explained in plain language

• What a healthy conversion rate actually looks like for a jewelry brand (spoiler: it's lower than you'd expect)

• Why digital advertising has become so expensive - and what's working instead

• How often you should actually be checking your numbers

In the bonus segment for Insiders only, Laryssa and Liz share the specific metrics they look at when auditing a jewelry website, plus the questions you should be asking your data every single month.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #175! We're continuing our website series, and this week Laryssa and Liz move beyond the homepage and product pages to cover everything else that builds trust and drives action on your jewelry website.

In today's episode, Laryssa and Liz cover:

• Why your about page is selling your brand even if it doesn't have a buy button — and what makes one truly great

• The shipping page details that give customers the confidence to complete a purchase

• Why your custom design page probably needs a serious upgrade

• How to think about navigation so it's actually working for you, not against you

• The role of your footer (and why it's not just an afterthought)

• High-level SEO basics that still matter — and what's changed with AI search

In the bonus segment for Insiders only, Laryssa and Liz share an SEO basics checklist for jewelry brands and their top tool recommendations for monitoring and improving your website performance.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #174! This is part two of our three-part series on website best practices for jewelry brands. Last week we tackled the homepage - this week Laryssa and Liz are going deeper into the pages that actually drive sales: your product pages and collection pages. For most jewelry brands these are the most visited pages on the site, yet they're often the most neglected.

In today's episode, Laryssa and Liz cover:

• Why your product page deserves as much attention as your homepage - maybe more

• What information needs to be on every product page (and how to present it without overwhelming shoppers)

• The product photography mistakes that are costing you sales

• How to write product descriptions that balance storytelling, technical detail and searchability

• What to do with sold-out one-of-a-kind listings

• How to tell if a product page is underperforming - and what to do about it

• Their honest take on AI product images (spoiler: don't)

In the bonus segment for Insiders only, Laryssa and Liz share a product page audit checklist, real examples of product pages that get it right, and a few quick fixes you can make this week.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #173! This is part one of a three-part series on website best practices for jewelry brands. Laryssa and Liz start with the big picture - your homepage - and what it actually needs to do to turn browsers into buyers.

In today's episode, Laryssa and Liz cover:

• Why your website matters more than ever in 2026 and why the DIY approach only gets you so far

• How to audit your own homepage with fresh eyes (hint: look outside the industry too)

• What your homepage needs to do in the first few seconds - and the most common mistakes that send visitors away

• Why your homepage should be dynamic, not set-and-forget

• The case for always having a visible, working email signup on your site

• Key metrics to check so you know if your homepage is actually working

In the bonus segment for Insiders only, Laryssa and Liz share a homepage audit checklist you can use this week, real examples of jewelry brand homepages that get it right, and the one thing you can do on your homepage right now to make an immediate improvement. Insiders also get access to our homepage audit checklist.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #172! Liz chats with Lauren Jennings, the designer behind Palm Sunday, a fine jewelry brand rooted in responsible production and timeless design, based in St. Petersburg, Florida. Lauren draws inspiration from her coastal surroundings and travels throughout Italy and the Mediterranean, and brings a background in fashion design to everything she creates.

In today's episode, Liz and Lauren dig into Lauren's weekly newsletter, the Palm Sunday Times - how she built it, why she started it, and how it's become one of the most meaningful parts of running her business. They cover:

• Why Lauren made the decision to move her audience off social media and into her inbox

• How her fashion background shaped the look, feel and voice of her newsletter

• The simple content template she uses every week so she's never starting from scratch

• How she balances storytelling, behind the scenes content and selling without feeling pushy

• Why a small email list is more powerful than you think

• Tips for growing your list that actually feel right for a luxury brand

In the bonus segment for Insiders only, Lauren shares how she manages all of this content without doubling her workload, her unexpected love for Threads, and why she thinks there is still a huge white space opportunity for jewelry designers in the newsletter space.

Learn more about Palm Sunday: https://www.palm-sunday.com/
Follow on Instagram: https://www.instagram.com/palm__sunday

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #171! Laryssa and Liz dig into one of the most common struggles they see with jewelry brands — writing copy that actually sounds like you. Whether it's your website, emails or Instagram captions, the words you use are a huge part of your brand, and when they feel off, customers notice.

In today's episode, Laryssa and Liz cover:

• Why finding your brand voice is harder than it sounds

• The most common copy mistakes jewelry brands make (and how to avoid them)

• Whether to write as "I" or "we" — and why it matters more than you think

• How to use content pillars so you're never staring at a blank page again

• Why you're probably not salesy enough (yes, really)

• How to know when your copy is actually working

In the bonus segment for Insiders only, Laryssa and Liz share real brand copy examples and a simple exercise to help you find and document your brand voice.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #170! Liz chats with Kelsey Lim, the founder and designer behind Abel Objects, a fine jewelry brand created with future generations in mind, guided by timeless design and responsible production. Kelsey spent years as a graphic designer and art director before going all in on Abel in 2023.

In today's episode, Liz and Kelsey discuss the realities of pricing as a solo jewelry maker, the power of transparency in building customer trust, using Substack as a business tool, and the magic of collaborative pop-up events.

In the bonus segment for Insiders only, Kelsey shares her tips for tracking overhead costs and navigating price increases as gold prices continue to climb.

Learn more about Abel Objects: https://abelobjects.com/
Follow them on Instagram: https://www.instagram.com/abelobjects/

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, your go-to source for honest conversations about marketing, mindset, and what it actually takes to grow a jewelry brand.

In Episode #169, we're diving into one of the biggest jewelry holidays of the year: Mother's Day.

If you've ever thought "Mother's Day isn't really right for my brand" — this episode is for you. Because the brands that win at Mother's Day aren't the ones doing the most. They're the ones who plan ahead, lean into the emotion behind the purchase, and show up consistently across channels.

In this episode, we break down how to approach your Mother's Day marketing from messaging and timing to product selection and multi-channel strategy — in a way that actually feels like you.

Because you don't have to do it like Kay Jewelers. You just have to do it in a way that connects.

💎 In this episode, you'll learn:

• Why Mother's Day is a major sales opportunity — even if you've never leaned into it before

• How to approach the holiday in your own voice, without copying what big brands do

• Why self-purchasers are a huge (and often overlooked) audience for Mother's Day marketing

• The emotional power of jewelry as a gift — and how to tap into that authentically

• When to start promoting and why planting early seeds matters more than a big launch

• Why you need to say it more than once (try 4–6 touchpoints minimum)

• How to use shipping deadlines as a marketing tool, not just logistical info

• Which products to feature — and how past sales data can guide your decisions

• Why a multi-channel approach (email, website, social) is essential for holiday marketing

We also talk about a key mindset shift: 👉 Hallmark holidays exist for a reason — they give your business a predictable, emotionally resonant moment to merchandise and connect with customers. Use them.

Mother's Day marketing doesn't have to feel generic or pushy. When you lead with meaning and tell your real story, you give gift-givers something they can carry into the moment of giving — and that's what makes jewelry unforgettable.

🔒 Insider Bonus – What You'll Hear When You Join

In the insiders-only continuation, we get more candid about the realities of holiday marketing — and what actually moves the needle.

We dig into:

• Why generic marketing advice falls flat — and why knowing your audience is everything

• The honest conversation around "silver bullet" moments (Gigi Hadid, Target placement, and what's really going on behind the scenes)

• Why going through a holiday season as an observer first can be one of the best things you do for your brand

• How to take notes on campaigns that resonate — and ones that don't — to sharpen your own voice

• Laryssa's practical tip for getting your Mother's Day marketing moving today

• How many emails is too many? (Spoiler: probably fewer than you think)

• Why weekly emails aren't enough during a promotional runway — and how to think about frequency without fear

👉 Love this teaser? Unlock the full insider episode on Patreon for deeper strategy and real-world application.

Liz Kantner helps independent jewelry artists find their voice and grow through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency specializing in email marketing for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck. Learn more at joyjoya.com.

Welcome to the Success With Jewelry podcast, your go-to source for honest conversations about marketing, mindset, and what it actually takes to grow a jewelry brand.

In Episode #168, we're tackling a topic that comes up constantly: hiring a virtual assistant.

When you're running a jewelry business on your own, it's easy to hit a wall where you're spending all your time on repetitive tasks instead of the work that actually grows your brand. But hiring can feel intimidating — especially if you've never done it before.

In this episode, we break down what a virtual assistant actually is, how to figure out what to delegate, and how to set the relationship up for success from the start.

Because hiring help doesn't have to mean hiring an employee. It just means getting the right support in the right place — so you can focus on the things that move your business forward.

💎 In this episode, you'll learn:

• What a virtual assistant actually is — and why it's a smart first hire for small jewelry businesses
• Why having a clearly defined scope of work matters more than finding a "do everything" person
• The difference between hiring through a VA agency vs. a platform like Upwork (and the tradeoffs of each)
• What qualities to look for when screening candidates — even from an initial conversation
• Why writing a real job description matters, even for a freelancer or VA
• How to set realistic expectations around training and onboarding (it won't be turnkey)
• Why the first task you delegate should be the one eating up the most time or pulling you away from revenue-generating work
• What tools — like a project management system — can make working with a VA significantly easier

We also talk about a key mindset shift: 👉 If you're disappointed by the work, look at yourself first — because hiring is a collaborative effort.

Bringing on a VA isn't about removing yourself from the business overnight. It's a first step toward building the kind of support that lets you grow intentionally.

🔒 Insider Bonus – What You'll Hear When You Join

In the insiders-only continuation, we get much more specific about what delegation actually looks like in practice — and the honest challenges that come with it.

We break down:

• Laryssa's VA success story — how two VAs became long-term contractors she's worked with for over two years
• Specific tasks jewelry businesses can delegate (social scheduling, sales outreach, product descriptions, line sheet updates, photo organization, email building, and more)
• The difference between hiring a VA and hiring an agency — and when each makes sense
• Why organized asset folders are one of the most overlooked things that make delegation possible

We also talk candidly about:

• The control issues that come with letting go of tasks (Liz gets real about this)
• How your business evolving can change what you need from a hire — and why that's normal
• Basic labor laws every small business owner should know before hiring
• Why trial periods and quarterly check-ins protect both you and the person you hire
• The one thing you can do this week to start preparing: document your most repeatable processes
• Why hiring for personality — not just skill — makes remote work actually enjoyable

👉 Love this teaser? Unlock the full insider episode on Patreon for deeper strategy and real-world application.

Liz Kantner helps independent jewelry artists find their voice and grow through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency specializing in email marketing for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck. Learn more at joyjoya.com.

Welcome to the Success With Jewelry podcast, your go-to source for honest conversations about marketing, mindset, and what it actually takes to grow a jewelry brand.

In Episode #167, we're diving into something that's quietly powerful—but often overlooked: clienteling.

For a long time, jewelry brands relied heavily on social media and email to drive sales. But as visibility becomes harder and algorithms become less predictable, one thing is becoming clear: real relationships are what actually move the needle.

In this episode, we talk about how to reconnect with that more personal side of selling—through thoughtful outreach, intentional follow-up, and building genuine connections that lead to repeat business.

Because the truth is… client relationships don't happen by accident. They're built.

💎 In this episode, you'll learn:

• Why direct outreach is becoming more important as organic reach declines
• How high-end and legacy jewelry brands rely on relationships—not just marketing—to drive sales
• The difference between passive marketing (posting, emailing) and active selling
• Why clienteling doesn't have to be complicated (and often works best when it's simple)
• How small gestures—like a handwritten note or a thoughtful message—can create lasting impact
• Why "feeling salesy" is often just a mindset barrier (and how to reframe it)
• The importance of identifying your top clients, collectors, and prospects
• How to follow up without feeling pushy or overwhelming
• Why consistency matters more than perfection when building relationships

We also talk about a key mindset shift:
👉 Sales is a service.

When you approach outreach as helping someone discover something meaningful—not just pushing a product—it completely changes how it feels (for both you and your customer).

And if you've been relying only on content and hoping people will come to you… this episode might be the nudge you need to take a more proactive approach.

🔒 Insider Bonus – What You'll Hear When You Join

In the insiders-only continuation, we get much more tactical about how to actually do clienteling in a way that feels sustainable.

We break down:

• How to structure your outreach so it doesn't feel overwhelming
• Simple systems for tracking conversations (even without a formal CRM)
• How often to follow up—and when to let things go
• Real examples of outreach that lead to commissions and repeat sales
• Why quarterly touchpoints can be more effective than constant communication

We also talk candidly about:

• The fear of being "too salesy" (and why avoiding it can hold you back)
• Why most outreach doesn't convert immediately—and why that's normal
• How playing the long game leads to stronger, more valuable client relationships

👉 Love this teaser? Unlock the full insider episode on Patreon for deeper strategy and real-world application. https://www.successwithjewelry.com

Liz Kantner helps independent jewelry artists find their voice and grow through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency specializing in email marketing for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck. Learn more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive.

In Episode #166, Liz is joined by Robin Kramer, jewelry industry consultant, speaker, and mentor with more than two decades of experience helping designers turn creative vision into sustainable success. As the founder of Red Boot Consulting and co-founder of both Flourish & Thrive Academy and CURATED at Luxury Lifestyle, Robin has helped countless jewelry brands strengthen their wholesale strategy, elevate their presence, and build meaningful relationships within the industry.

In this episode, we're diving into what makes wholesale work in the long term. Robin shares why wholesale is still one of the most powerful ways to grow brand recognition and revenue, what retailers are really looking for, and how jewelry brands can create lasting relationships with stockists through consistency, professionalism, and genuine connection.

💌 In this episode, you'll learn:
- Why wholesale is about more than revenue — it also builds brand recognition and validation
- What makes a jewelry line stand out to retailers today
- The importance of consistency, professionalism, and a strong point of view
- Common mistakes brands make when trying to get wholesale accounts
- How to build lasting relationships with stockists after getting your first accounts
- Why trade shows still matter and how in-person connection can strengthen your wholesale strategy

✨ For Insiders ONLY, Robin goes even deeper into how jewelry brands can prepare for wholesale success before ever stepping onto a trade show floor. She shares practical advice for outreach, follow-up, identifying the right store partners, and taking a more thoughtful approach to building a wholesale strategy that fits your brand.

🎧 Ready to strengthen your wholesale relationships and approach retail with more confidence? Listen now — and if you're not yet an Insider, join us for the bonus content at https://patreon.com/SuccesswithJewelry. 

Robin Kramer is a jewelry industry consultant, speaker, and mentor with more than two decades of experience helping designers transform creative vision into sustainable success. She founded Red Boot Consulting in 2010 and co-founded Flourish & Thrive Academy in 2012, supporting designers in building strong brands and wholesale strategies. Most recently, she co-founded CURATED at Luxury Lifestyle, a program within New York City's premier home, gift, and lifestyle trade show that helps emerging fine jewelry designers elevate their presence and build meaningful connections with retailers, press, and buyers. Known for her warm, approachable style and signature red boots, Robin helps designers grow with clarity, confidence, and long-term strategy.

Connect with Robin: redbootconsulting.com
Follow Robin on Instagram: @redbootgal

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, your go-to source for honest conversations about marketing, mindset, and what it actually takes to grow a jewelry brand.

In Episode #165, we're answering listener questions about one of the most overwhelming parts of running a jewelry business: content.

Between Instagram posts, emails, Stories, and everything else you're told you "should" be doing, it's easy to feel like you're constantly behind. In this episode, we break down what types of content are actually performing well right now, how to balance engagement and selling, and how to create a content plan that supports your business instead of draining your energy.

If you've ever wondered what to post, how often to show up, or how to turn followers into customers, this conversation will help you simplify your approach.

💎 In this episode, you'll learn:

• Which content formats are currently performing best on Instagram

• Why close-up product photos and casual founder content often outperform polished imagery

• Why carousel posts and photo dumps are driving strong engagement right now

• How to balance storytelling content with product-focused sales posts

• The biggest mistake jewelry brands make when approaching Instagram today

• Why the "perfect grid" mindset is outdated — and what works better instead

• How content pillars make planning easier and prevent burnout

• Why consistency matters more than chasing algorithm trends

• How to turn Instagram followers into actual customers

• The importance of moving followers into deeper relationships through email or direct conversations

We also talk about how social media content rarely leads directly to a sale — but plays a critical role in building trust that eventually leads someone to buy.

When your content includes a mix of storytelling, behind-the-scenes moments, and product highlights, you create a stronger relationship with your audience — and that relationship is what drives long-term sales.

🔒 Insider Bonus – What You'll Hear When You Join

In the insiders-only continuation, we go deeper into the tactical side of creating and sustaining content as a jewelry business owner.

We talk about how to analyze your content performance without getting stuck in post-by-post comparison, how to use inspiration from outside the jewelry industry, and the simple tools and habits that help us plan content without feeling overwhelmed.

We also discuss the challenge of staying consistent when you're a creative person with too many ideas — and how to channel those ideas into a structure that actually works.

👉 Love this episode? Unlock the full insider conversation on Patreon for more behind-the-scenes marketing insights and strategy.

Liz Kantner helps independent jewelry artists find their voice and grow through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency specializing in email marketing for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck. Learn more at joyjoya.com.

Welcome to the Success With Jewelry Podcast, your go-to source for real conversations about business, marketing, and what it actually takes to succeed as a jewelry brand.

In this solo episode, Laryssa Wirstiuk, founder of Joy Joya, answers a listener-submitted question about a common email marketing tactic: Should you resend campaigns to people who didn't open the first email?

Liz will be back next week, but for today's episode, Laryssa is diving into one of her favorite topics: email marketing. She answers the first listener question here on the public episode, and the rest of the Q&A continues in the extended Insider version.

If you've ever wondered whether resending to non-openers is helping your email performance — or quietly hurting it — this episode breaks it down.

✨ Why resending to non-openers is no longer a best practice
✨How Apple Mail privacy changes made open rates much less reliable
✨What a healthy email engagement rate actually looks like
✨Why chasing disengaged subscribers can hurt your deliverability
✨What to focus on instead if you want better email results

Instead of repeatedly sending to people who didn't open, focus on the subscribers who are already showing signs of engagement. That approach creates less friction, supports stronger deliverability, and leads to healthier long-term email performance.

To hear the rest of this listener Q&A episode, head to SuccessWithJewelry.com and become an Insider. For $10/month, you'll get access to extended weekly episodes, bonus content, and more candid conversations about what really works in jewelry marketing.

And if you've been enjoying the podcast, please leave a review on Apple Podcasts or Spotify. Those reviews help more jewelry business owners discover the show.

Welcome to the Success With Jewelry podcast, your go-to source for honest conversations about marketing, mindset, and what it actually takes to grow a jewelry brand.

In Episode #163, we're revisiting a topic that's never flashy but always effective: email marketing.

While everyone is chasing social media trends (Reels are out… carousels are in… or are they?), email continues to be one of the most reliable ways to generate consistent sales. If you're craving more predictable revenue, stronger collector relationships, and less dependence on algorithms, this episode is for you.

We talk about why email still works, what most designers misunderstand about list size and segmentation, and how consistency actually keeps you out of spam — even if it feels counterintuitive.

💎 In this episode, you'll learn:

• Why email marketing is more stable than social media for driving sales

• How email creates a shorter path to purchase (often just 1–2 clicks from cart)

• The must-have flows every jewelry brand needs (especially a strong welcome series)

• Why most welcome flows are underbuilt — and how to think in terms of a "series," not a single email

• When segmentation matters (and when it doesn't)

• The three major factors that affect whether you land in the spam folder

• Why sending only during sales or quarterly can actually hurt your deliverability

• How consistency builds trust — and keeps your sender reputation healthy

We also address common fears:

• "My list is too small."

• "I don't want to bother people."

• "What do I even say?"

If you've been avoiding email because it feels technical, intimidating, or risky, this episode reframes it as what it truly is: a relationship-building tool that drives revenue when used intentionally.

🔒 Insider Bonus – What You'll Hear When You Join

In the insiders-only continuation, we go deeper into the practical side of building revenue through email.

We talk about simple structural systems that make email sustainable, how to layer in one-to-one outreach for high-ticket pieces, and why every email needs a clear call to action (and it should not be buried at the bottom).

We also get candid about email anxiety — from last-minute marketing "emergencies" to the reality that once you hit send… you can't unsend. And yet, mistakes happen — even to professionals — and they're rarely as catastrophic as they feel.

👉 Love this teaser? Unlock the full insider episode on Patreon for instant access and more exclusive strategy conversations.

Liz Kantner helps independent jewelry artists find their voice and grow through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency specializing in email marketing for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck. Learn more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #162, we're diving into a topic that might feel outdated at first glance — blogging. Yes, blogging. Before you mentally tune out, hear us out: long-form content may be one of the most overlooked tools for building long-term visibility for your jewelry brand, especially in today's AI-driven search landscape.

We talk about why blogging isn't what it used to be (and why that's a good thing), how it supports both Google and AI search visibility, and how to think of your blog less as something you "promote" — and more as a passive discovery tool that works behind the scenes. We also explore how blogs can answer real customer questions, deepen your brand story, and become a rich source of content you can repurpose across email and social media.

💎 In this episode, you'll learn:

• Why blogging is becoming more important in the age of ChatGPT and AI-powered search

• The difference between old-school blogging and strategic, search-driven content

• How to avoid writing generic topics (like "The 4 Cs") and instead lean into your niche

• A simple way to turn emails into blog posts (and blog posts into social content)

• Why every blog post should be shoppable — with a clear call to action

• How to use blog content to grow your email list and support inquiries

If blogging has felt intimidating or irrelevant, this episode reframes it as a long-term asset — not another content chore.

🔒 Insider Bonus – What You'll Hear When You Join:

In the insiders-only continuation, we get more tactical about blogging strategy and content planning. We talk about how to structure a simple monthly theme to avoid "blank page syndrome," why consistency (even when it's not sexy) is what truly works, and how Q&A-style blog posts can deepen your storytelling while making content easier to create.

We also get candid about mental health dips, falling off your consistency plan, and what it takes to reconnect with your focus when motivation feels low. Plus, we discuss why repetition is necessary in marketing, how to support high-ticket or one-of-a-kind pieces with deeper storytelling, and where Pinterest fits (or doesn't) in the mix.

👉 Love this teaser? Unlock the full insider episode at Patreon for instant access and more exclusive content.

About Your Hosts
Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #161, we're talking about a moment that trips up so many jewelry business owners: saying your price out loud (or writing it in an email) and immediately feeling the urge to apologize, justify, or explain. With metal prices rising and repricing happening fast, pricing confidence isn't just a mindset — it's a communication skill you can practice.

We share simple ways to state your price clearly and calmly, how to handle silence or pushback without spiraling, and why getting out of other people's wallets is one of the most freeing things you can do as a business owner. We also talk about how pricing feedback can be useful data — not a personal insult — and when it might be a sign you're selling in the wrong room.

💎 In this episode, you'll learn:

• Why pricing confidence matters more than ever when you're repricing frequently due to rising material costs

• How to say your price once, neutrally, and stop talking (and why silence isn't a "no")

• A practical trick for in-person selling: using a printed price list to create emotional distance

• How to respond to pushback with boundaries (without defending, discounting, or negotiating on the spot)

• Why "getting out of other people's wallets" builds trust — and protects your margins

🔒 Insider Bonus – What You'll Hear When You Join:
In the insiders-only continuation, we go deeper into the emotional layer underneath pricing confidence — including how money beliefs are often shaped by childhood, why finances can feel overwhelming even when you're "doing fine," and how wishy-washy pricing language can quietly erode trust.

We also shift into a behind-the-scenes conversation about what's working for clients right now (spoiler: consistency + planning), how hard it is to measure "missed opportunity," and why being niche and authentic is becoming even more important in an AI-driven search landscape. Plus, we share what we're thinking for the future of the podcast (including bringing interviews back) and talk honestly about bandwidth, content fatigue, and the pressure to constantly keep up.

👉 Love this teaser? Unlock the full insider episode at Patreon for instant access and more exclusive content.

About Your Hosts
Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #160, we're talking about something almost every jewelry business owner experiences at some point: that creeping feeling of being behind — behind on ideas, behind on sales, behind on progress, behind where you thought you'd be by now. We break down why this feeling is so common (especially in seasons of growth or transition), what it's actually telling you, and how to respond with clarity and compassion instead of pressure and panic.

We also unpack the two most common "types" of behind — the everyday operational behind (too many to-dos, too many calls, not enough deep work time) and the comparison-fueled behind (watching other brands and assuming you're missing something). Plus, we share practical ways to re-ground: revisiting your goals, stabilizing your strategy, and choosing consistent, meaningful action over reactive scrambling.

💎 In this episode, you'll learn:

• Why "feeling behind" often spikes when you start the year with big ambitions — and reality catches up fast

• The two kinds of behind: behind on execution vs. behind compared to others (and why both at once is brutal)

• How social media tends to reflect and amplify doubts you already have — not necessarily create them from scratch

• Why comparing your business to someone else's is almost always based on assumptions (and a lot of smoke and mirrors)

• The truth about timeline: it can take years to find your voice, your customer, and what actually drives sales

• Why "I should be doing Tucson / trade shows / whatever everyone else is doing" isn't a strategy — and how to release that pressure

• How panic can create scattered energy (saying yes to random things) instead of traction

• Why there's no "magic answer" to unlock — and why hopping from solution to solution usually delays real progress

• A grounding reminder: one meaningful action beats a pile of reactive actions, and consistency is what creates momentum

🔒 Insider Bonus – What You'll Hear When You Join:
In the insiders-only continuation, Laryssa and Liz go deeper into the emotional reality of feeling behind — including the pressure of watching other people share flashy case studies, launch constantly, and "show up perfectly." They talk about how feeling behind can also show up when you look backward at an earlier version of your business (and think you should still be there), how time distortion makes everything feel urgent, and why this feeling is often a signal you've outgrown old expectations and systems.

👉 Love this teaser? Unlock the full insider episode at Patreon for instant access and more exclusive content.

About Your Hosts
Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #159, we're talking about a challenge that hits a lot of jewelry business owners: you're offering a little bit of everything… and now you feel scattered, unsure what to talk about, and overwhelmed by the pressure to "keep up." We break down why simplifying your offers isn't limiting — it's the fastest path to clearer marketing, an easier buying experience, and more confidence in your business.

We also unpack how too many collections, too many "things to sell," and too many messages at once can drain your energy, confuse customers, and slow down sales. Plus, we share practical ways to tighten your focus without losing your creativity — including when to archive offers, rotate focus seasonally, and lean into repetition so your audience actually remembers what you do.

💎 In this episode, you'll learn:

• Why narrowing your offers feels scary — and why it usually creates more opportunity, not less

• How a clear offer helps you cut through marketing noise (especially after a noisy holiday season)

• The role of decision fatigue — and why customers don't want a million options

• Why clarity builds trust (and helps people buy faster)

• How "too many offers" can pull you away from your core message and drain your energy

• What "simplify" actually means (and what it doesn't mean) when you sell one-of-a-kinds, core collections, and/or custom

• Why repetition strengthens your marketing (and why "I already talked about this" is almost never true)

• Practical ways to simplify without losing your range: archive slow movers, rotate your focus by theme, pause parts of your business, and keep your collections tight

• A key reminder: launching something once isn't enough — your audience needs the story told in multiple ways over time

🔒 Insider Bonus – What You'll Hear When You Join:
In the insiders-only continuation, Laryssa and Liz go behind the scenes on the hidden cost of having too many offers — including how adding new offers can become a way of avoiding the hard work of refining what you already have. They share personal stories from their own businesses, talk about burnout and momentum, and explore what it looks like to build a business that feels aligned with your real life (even when the world expects you to "push" nonstop).

👉 Love this teaser? Unlock the full insider episode at Patreon for instant access and more exclusive content.

About Your Hosts
Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #158, we're talking about a feeling almost every jewelry brand owner knows: posting "just to post" or sending an email because you feel like you should. We break down the difference between intentional visibility (the kind that builds trust, momentum, and sales) and marketing noise (the kind that drains your energy and gets lost in the scroll).

We also dig into why so many jewelry designers are still feeling burnt out after a tough year — and how a "softer approach" to marketing can actually be more effective for both you and your audience. You'll hear practical reflection questions to run your content through before you hit post, plus how to build structure around a simpler content plan if you're someone who needs a framework to stay consistent.

💎 In this episode, you'll learn:

• The difference between visibility and noise (and how to tell which one you're creating)

• Why "consistency" doesn't mean constant — and why that matters in 2026

• How algorithm anxiety and comparison culture push you into posting out of obligation

• The 3 questions to ask before sharing anything: Why am I sharing this? Who is it for? What do I want them to feel/understand?

• Why personal content needs context + boundaries to build trust (not confusion)

• What types of content tend to create the most meaningful traction: values, process, origin story, behind-the-scenes, and engagement

• How to build structure with 3–5 core themes so you can show up less without drifting

• A key reflection: what content actually brings clients — and what content just feels like an obligation

🔒 Insider Bonus – What You'll Hear When You Join:
In the insiders-only continuation, Laryssa and Liz get specific about a realistic marketing rhythm (email + social), share a sustainable baseline cadence, and brainstorm content ideas for late January and February — including Valentine's angles that don't have to feel overly salesy.

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

About Your Hosts
Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #157, we're breaking down how to plan your year in a way that actually feels doable — not like a constant game of catch-up. We talk about why planning often fails jewelry designers (hint: it's usually too idealistic or too vague), and how to create a realistic rhythm that matches buyer behavior, your production timeline, and your creative energy.

We walk through the jewelry calendar — what tends to be quieter, what tends to ramp up, and how to use slower seasons strategically instead of panicking through them. You'll also hear why production planning matters just as much as marketing planning, how to back your launch dates into realistic prep time, and why having a plan doesn't mean you can't change it (it just means you're not starting from zero every time).

💎 In this episode, you'll learn:

• Why planning fails when it's based on an ideal version of yourself instead of real capacity

• How consistency (not intensity) creates a rhythm you can actually keep

• Why you need specificity: launch dates, format, and realistic scope

• How January can be used for planning, waitlists, and custom inquiries

• What drives buying in spring (weddings, gifting, celebrations) and how to prep for it

• Why summer often slows down — and how to use it for inventory, creativity, or rest

• Why July is not too early to start holiday prep (and why fall is too late)

• How to pair a production calendar with a marketing calendar so they support each other

• Why launches can take time to sell — and why repetition is part of the strategy

• How planning helps you stay flexible without spiraling when things change

🔒 Insider Bonus – What You'll Hear When You Join:
This episode continues with an insiders-only conversation where Liz and Laryssa go deeper on what established brands do differently — why more launches don't automatically mean more revenue, how brands get stuck in the "newness trap," and how a repeatable annual framework can make your marketing stronger year over year. They also talk about balancing storytelling with clear selling, handling slow months without panic, and a reflective question to help you recalibrate: what are you doing too much of right now?

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

About Your Hosts
Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #156, we're diving into the trends shaping 2026 — not just what people are buying, but how they're buying and what that means for your marketing. We talk about how AI is shifting search and trust online, why flexibility is no longer optional, and why consistency from your brand matters more than ever (even when the platforms feel unpredictable).

We also reflect on something big: both of our businesses are approaching 10 years, which leads to a real conversation about what long-term success actually requires — staying grounded in human connection, showing up with clarity, and building trust over time. If you've been feeling like the marketing landscape is changing too fast, this episode will help you zoom out and focus on what will still work.

💎 In this episode, you'll learn:

• Why flexibility is the #1 mindset to plan for in 2026 (and what it looks like in real life)

• What's changing in search + marketing as AI becomes more dominant

• Why "perfect" content is becoming less trustworthy — and how human content stands out more now

• What clienteling is and why relationship-building matters more than ever (especially for higher price points)

• Why shoppers are leaning toward meaningful, emotional jewelry (talisman pieces, initials, birthstones, heirloom redesigns)

• How "small joys" messaging can resonate — and why treating yourself isn't fluff, it's strategy

• The rise of micro-communities and why smaller, more engaged groups can outperform big audiences

• Why in-person connection and local community building can be a powerful growth channel if ads aren't realistic

• What "slower and more intentional buying" means — and how to market for the long game

• Why your consistent work in Q1–Q3 is what creates a stronger, easier Q4

🔒 Insider Bonus – What You'll Hear When You Join:
This episode continues with an insiders-only conversation where Liz and Laryssa get candid about change — what it looks like when you can't rely on Instagram, why "going viral" doesn't necessarily lead to sales, and how to stay nimble without losing your consistency. They also talk about auditing your website and messaging, what it means to refresh your brand over time, and the challenge of making space to think about your own business when client work always comes first.

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #155, we're kicking off 2026 with a topic that can feel equal parts exciting and overwhelming: goals. We talk about how we approach goal setting personally and professionally, why January can be a surprisingly powerful moment for clarity (even when it's dark, cold, and your brain is still recovering from the holidays), and what it actually looks like to set intentions you can stick with.

We also share our own goals for the year — from showing up more consistently to promoting our services with more confidence — and walk through practical goal-setting tips you can apply to your jewelry business right now. If you've ever set a big goal and then lost momentum, felt stuck, or didn't know where to begin… this one is for you.

💎 In this episode, you'll learn:

• Why January can create the "brain space" you need to reflect and plan (even if you're not feeling energetic yet)

• The real reason goals fall apart after the initial burst of motivation

• How both hosts approach goal setting — personally, professionally, and for the podcast

• Why specificity matters (and what "I want to grow my business" is missing)

• How to make goals measurable without making everything about money

• A simple way to set goals across your whole life, not just your business

• How to break big goals into small, repeatable actions you can actually do weekly

• Why check-ins matter (and how often you might really need them)

• How tracking what "moves the needle" helps you stop wasting energy

• Why flexible goals often create more success than rigid ones

• The power of small wins — and how to use them to stay motivated

🔒 Insider Bonus – What You'll Hear When You Join:
This episode continues with an insiders-only chat where Liz and Laryssa get candid about PR pitches, guest requests, and what it really means to build relationships (instead of treating podcasts like free advertising). They also talk about how visibility, promotion, and growth can feel complicated when you're already "doing okay" — and how to reconnect with your deeper motivation.

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #154, we continue flipping the script — this time with Laryssa interviewing Liz. Liz shares her journey into the jewelry industry, from working in digital marketing and taking a leap across the country, to discovering the artistry, people, and community that made her stay. She opens up about what she's learned from years of working closely with independent designers, how her services and perspective have evolved alongside a rapidly changing industry, and what truly helps jewelry brands stand out today.

This conversation is reflective, honest, and deeply human — touching on creativity, burnout, community, identity, and redefining success in a way that feels grounded and sustainable.

💎 In this episode, you'll learn:

• How Liz unexpectedly entered the jewelry industry and why she never left

• What working for Todd Reed taught her about craftsmanship, storytelling, and the power of people

• Why community plays such a critical role in long-term success for jewelry designers

• How Liz's business evolved from social media management to education and mentorship

• Why chasing trends and bending your brand to fit buyers can lead to losing focus

• What truly helps jewelry brands stand out in a crowded market

• How Liz defines creativity — and why it doesn't always look the way we expect

• How her definition of success has shifted toward calm, fulfillment, and local connection

• Her best advice for designers just starting out today

• Designers, books, and creative ideas currently inspiring her

🔒 Insider Bonus – What You'll Hear When You Join:

This episode continues with a deeper, more vulnerable insiders-only conversation where Liz and Laryssa go behind the scenes on self-doubt, imposter syndrome, personal evolution, and the emotional side of running a creative business.

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

n Episode #153, we're flipping the script: Liz interviews Laryssa to explore the story behind Joy Joya, the evolution of her career, and the lessons she's learned from nearly a decade of helping jewelry brands grow. From leaving the East Coast, to building a marketing agency from the ground up, to navigating burnout, reinvention, and shifting business models — Laryssa shares openly about the realities of entrepreneurship and the creative, strategic, and personal growth that comes with it.

You'll also hear what inspires her outside of jewelry, what success means to her right now, and which marketing philosophies continue to guide her work.

💎 In this episode, you'll learn:

• How Laryssa made an unexpected leap from teaching creative writing to the jewelry industry

• Why moving across the country became the catalyst for starting Joy Joya

• The early days of Joy Joya — including what services she originally offered

• The biggest lessons she's learned in 10 years of running a digital business

• Why adaptability, evolution, and openness to change are essential for business growth

• What makes jewelry marketing uniquely emotional, educational, and story-driven

• The #1 marketing challenge most jewelry brands still struggle with

• How podcasting has transformed Laryssa's confidence, content strategy, and client work

• What success looks like for her now — personally and professionally

• Her favorite things outside business (tennis, cooking, Spanish podcasts, and her dog Charlotte!)

• The jewelry trends she loves right now

• Her go-to podcast for Spanish learners ("No Hay Tos")

🔒 Insider Bonus – What You'll Hear When You Join:

• Laryssa's favorite marketing tools, systems, and platforms (including the ones she relies on daily)

• How she organizes content creation, client projects, and her internal team workflows

• The real emotional challenges of evolving a business — and how to navigate leadership insecurity

• What it takes to shift direction when your business grows or changes

• How her team works behind the scenes using Notion, Asana, Klaviyo, and more

• Honest reflections on niching down, burnout, and redefining long-term goals

• A deeper conversation about creativity, operational growth, and staying aligned

• Questions YOU can answer to reflect on your own business evolution

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #152, we're looking ahead to 2026 and talking about how to plan for a year with more focus, intention, and balance. Whether you're dreaming up big business goals, craving more creative space, or simply looking for a more grounded approach to the year ahead, this episode walks you through how to reflect, reset, and build a plan that supports both your business and your life.

💎 In this episode, you'll learn:

• Why end-of-year reflection matters—and how to make it less overwhelming (yes, treats encouraged)

• What numbers to review: sales, marketing, growth, customer feedback, and more

• How identifying your "quiet wins" can boost confidence heading into a new year

• The power of defining your big-picture vision for 2026

• How to break your yearly goals into quarterly and monthly milestones

• Why "selling X pieces" or "reaching X subscribers" can make big goals feel more achievable

• How to build supportive habits and systems that reinforce your plans

• The importance of protecting your creative time and avoiding burnout

• Why January's renewed energy makes it the perfect time to set the tone for the year

• Simple tools for staying consistent: check-ins, accountability partners, co-working, and more

• Why your plan doesn't need to be perfect—or fully mapped out until December 2026

🔒 Insider Bonus – What You'll Get When You Join:

A candid look at how solopreneurs get stuck in busywork—and how to break the cycle

• Why it's so hard to prioritize big-picture planning (and how to build the discipline for it)

• The emotional blocks behind self-direction, motivation, and business development

• Behind-the-scenes examples of how we struggle with planning, consistency, and boundaries

• Real talk on falling behind in your own marketing (and how to reset without shame)

• Our exact strategies for protecting CEO time, creativity, and long-term projects

• How small rituals—like monthly check-ins and weekly co-working—actually keep you on track

• Why your plan should evolve throughout the year, not stay rigid

• The mindset shift required to feel less reactive and more in control as a business owner

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #151, we're digging into one of the most foundational (and most challenging) parts of running a creative business: truly valuing yourself. From pricing confidently to setting boundaries to recognizing your own expertise, this episode explores why so many jewelry designers struggle with self-worth—and how that impacts every decision you make in your business.

💎 In this episode, you'll learn:

• Why pricing feels harder than ever (rising materials, imposter syndrome, emotional discomfort)

• The difference between something being "too expensive" and "not in someone's budget"

• How to talk about the value of your work without over-explaining or overselling

• Why underpricing often really means underpaying yourself

• The hidden costs of overworking, saying yes to everything, and ignoring burnout

• Why your creativity, experience, and craftsmanship are worth far more than you think

• How to confidently communicate boundaries—with clients, with retail partners, and with yourself

• What your existing audience already knows: there is room for you, and your work matters

• The mindset shift required to stop apologizing for pricing and start advocating for your business

• How to reconnect with pride and passion for your craft (and why this fuels better marketing)

🔒 Insider Bonus – What You'll Get When You Join:

• A deeper conversation about burnout, boundaries, and mindset

• Practical pricing reflection questions to guide your next adjustments

• How to evaluate the markets and events draining your time—and what to cut

• A simple framework for communicating value without oversharing or apologizing

• Daily mindset check-ins to support confidence and consistency

• Real talk on goal-setting at the end of a hard year

• A look into how we personally navigate doubt, comparison, and imposter syndrome

• Gentle rituals and habits to protect your mental health during busy seasons

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #150, we're unpacking what truly drives jewelry purchases. Spoiler: it's never just the piece. Jewelry is emotion, identity, celebration, connection, and memory—so when someone chooses your work, they're choosing how they want to feel and what they want to express.

💎 In this episode, you'll learn:

• The core motivations behind jewelry purchases (milestones, self-expression, commemoration, gifting, and "treat yourself" moments)

• How emotional connection and brand trust shape buying decisions (and why loyalty beats constant new-customer hunting)

• Where values alignment fits in—and simple ways to show yours without soapboxing

• How to speak to benefits (feelings, meaning, wearability) instead of just features (materials, carat weight)

• Practical messaging tips: product-page copy that leads with feeling, stories customers can retell, and using email to nurture repeat buyers

• What to show: testimonials and social proof, behind-the-scenes proof of craftsmanship, and clear choices (drops, small edits) to reduce overwhelm

• Styling suggestions and "use cases" that help buyers picture your pieces in their life

🔒 Insider Bonus – What You'll Get When You Join:

• A step-by-step framework to write emotion-first product descriptions (with fill-in prompts)

• A simple "values in action" checklist you can sprinkle across product pages, emails, and IG

• A one-of-a-kind/drop strategy that builds healthy urgency—without yucky pressure

• Real talk on how to gather and use social proof (even if you're just getting started)

• Our mini content plan: exactly what BTS to capture weekly (and where to use it)

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #149, we're diving into one of the most authentic and effective ways to connect with your audience: behind-the-scenes content. Whether it's bench shots, gemstone sourcing, or snapshots of your sketchbook, this type of content reveals the heart of your brand—and builds serious trust.

💎 In this episode, you'll learn:

• Why behind-the-scenes content boosts connection and confidence

• Easy content ideas—from process shots to day-in-the-life reels

• How even luxury brands are embracing BTS (and why it matters)

• Where to share: social, email, product pages, and more

• Tips for building a BTS habit without disrupting your flow

• How BTS helps differentiate you from mass-produced competitors

🔒 Insider Bonus – What You'll Get When You Join:

• Real-world examples from high-end brands doing BTS right

• Creative ways to use BTS in your marketing without video

• How to organize and plan BTS content like a pro

• Mindset and strategy chat: getting comfortable showing up on camera

• Practical tools and workflow hacks for less overwhelm

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive.

In Episode #148, we're joined by Tracey Carswell, a queer and trans non-binary coach, curator, educator, speaker, and artist whose work promotes equity for creatives and entrepreneurs. Tracey is the founder of Powerful in Pink, a platform that offers coaching, business support, curation, and community for artists and entrepreneurs, and the co-founder of Queer Metalsmiths, a space that uplifts LGBTQIA+ jewelers, metalsmiths, and makers.

In this episode, we're diving into a topic every creative business owner can benefit from — how to use Google Tools to get organized. Tracey shares practical, real-world advice for streamlining your creative business with Drive, Docs, Sheets, and more, so you can spend less time managing chaos and more time doing what you love.

💌 In this episode, you'll learn:

• Why creatives often struggle with organization — and how to shift that mindset

• How to use Google Drive, Docs, and Sheets to simplify collaboration and stay consistent

• Practical tools and time management tips to keep your jewelry business on track

• How organization actually supports creativity and frees up mental space

• The "best system is the one you'll use" approach to staying organized

✨ For Insiders ONLY, Tracey goes even deeper — walking us through how to set up simple Google-based systems to manage production, marketing, and client communication, plus a bonus walkthrough on Google Calendar's hidden scheduling link and templates to start using today.

🎧 Ready to get organized and fall in love with your systems? Listen now — and if you're not yet an Insider, join us for the bonus content at patreon.com/SuccesswithJewelry.

Tracey Carswell (they/them) is a queer and trans non-binary coach, curator, educator, speaker, and artist. As the founder of Powerful in Pink and co-founder of Queer Metalsmiths, Tracey supports creatives and entrepreneurs with coaching, community, and tools for sustainable success. Their work focuses on building inclusive spaces and helping artists bring structure to their creative flow.

Connect with Tracey: https://www.traceycarswell.com/

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

In Episode #147, we're thrilled to welcome Grace Laemmler, the talented graphic designer behind Success With Jewelry's brand-new logo and visual identity. Grace is the owner of Shepherd Design Inc. and brings more than eight years of experience helping creative businesses—from Halifax to New York and beyond—express their unique style through thoughtful, strategic design.

In this episode, we chat about the inspiration, collaboration, and creative process that shaped our rebrand. We also explore what makes a successful design partnership and how strong visual identity can elevate a jewelry brand's marketing and storytelling.

💌 In this episode, you'll learn:

• Why we decided it was time to rebrand Success With Jewelry

• How the creative process unfolded—from mood boards to final logo

• The balance between two distinct founder aesthetics and how we found harmony

• Why branding matters for independent jewelry designers and makers

• Signs that it's time to refresh your brand identity

• What to look for when hiring and collaborating with a designer

• Common mistakes small businesses make with their visual branding

✨ For Insiders ONLY, we go even deeper:
Behind-the-scenes insights on maintaining brand consistency, applying your visual identity across platforms, and translating your jewelry aesthetic into strong, cohesive visuals.

🎧 Ready to see how branding can transform your business? Listen now—and if you're not yet an Insider, join us for the bonus content at patreon.com/SuccesswithJewelry.

About Our Guest
Grace Laemmler, the proud owner of Shepherd Design Inc., is a highly skilled graphic designer with over eight years of experience. A graduate of NSCAD University, Grace has collaborated with clients across Canada and internationally, from Halifax to New York to the Netherlands. Her portfolio spans digital and print design, from websites and social media graphics to business cards and catalogues. Notable organizations such as NSCAD University, NYC Jewelry Week, and the Stay Gold Collective have trusted her creative direction. Grace brings the same focus and discipline she applies as a Brazilian Jiu-Jitsu athlete to her design practice, crafting work that's both intentional and visually striking.

Connect with Grace: gracelaemmlerdesign.ca

About Your Hosts
Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive.

In Episode #146, we're talking about one of the most overlooked parts of jewelry marketing — what happens after the sale. Once someone buys from you, how do you make sure they come back again? From thoughtful post-purchase emails to segmenting your customers and building trust, we're sharing practical ways to turn one-time buyers into lifelong fans.

💡 In this episode, you'll learn:

• Why nurturing past customers can be more valuable than finding new ones

• How to design a post-purchase flow that feels personal, not robotic

• Tips for timing win-back emails and keeping your list organized

• Why trust and accessibility are key to building repeat business

• How to use customer data — like wishlists or event tags — to reconnect when it matters most

🔒 Insider Bonus – What you'll get when you join:
We go deeper on advanced strategies for customer retention, including how to identify repeat-purchase timing for higher-end jewelry, creative ways to re-engage lapsed buyers, and how to make your emails feel as thoughtful as your jewelry.

👉 Love the teaser? Get the full bonus conversation: join https://patreon.com/SuccesswithJewelry for immediate access.

About Your Hosts
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive.

In Episode #145, we're talking about one of the most universal — yet rarely discussed — questions every business owner faces: Should I keep going? When things are easy, you rarely question your path. But when challenges hit — whether that's slowing sales, changing industry trends, or mounting self-doubt — it can leave you wondering if it's time to push forward, pivot, or walk away.

In this honest conversation, we share our personal experiences navigating tough seasons, rethinking our paths, and rediscovering why we do this work in the first place.

💡 In this episode, you'll learn:

• Why questioning your business is a natural and essential part of growth

• How to reframe setbacks as opportunities for deeper alignment

• Why difficult seasons often build the strongest businesses

• Ways to tell if it's time to double down or step back

• How to give yourself permission to feel frustrated without giving up

🔒 Insider Bonus – What you'll get when you join:

• How to set clear boundaries and choose aligned clients

• Why protecting your energy is more valuable than chasing every dollar

• Strategies for managing burnout and staying connected to your purpose

• How to identify red flags early and screen clients effectively
  A practical framework for balancing growth with mental well-being

👉 Love the teaser? Get the full bonus conversation: Join Insiders at patreon.com/SuccesswithJewelry for immediate access.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive.

In Episode #144, we're diving into one of the most overlooked yet powerful tools in your marketing toolbox: education. Whether it's storytelling, content creation, or building deeper connections with your audience, educational marketing can position your brand as a trusted resource — but only if it's done right.

We explore how to make education engaging (not boring!), why it's key to customer loyalty, and how to share your knowledge in ways that feel fresh, authentic, and deeply aligned with your brand values.

💡 In this episode, you'll learn:

• Why educational content is so effective in building trust and credibility

• How to keep your audience engaged (and not feeling like they're in a classroom)

• Ways to make everyday details — even the ones you take for granted — exciting to your customers

• Tips for blending education with storytelling and entertainment

• How answering simple questions can boost your visibility and even help you stand out against AI-generated content

🔒 Insider Bonus – What you'll get when you join:

• Fresh ideas for weaving education into email and social content

• How to use style tips and "permission-based" advice to deepen customer connection

• Ways to break out of the "product, product, product" email cycle

• Strategies to make your brand storytelling more compelling than AI copy

• A guide to infusing more detail and perspective into your content — so it resonates deeply with your audience

👉 Love the teaser? Get the full bonus conversation: Join Insiders at patreon.com/SuccesswithJewelry for immediate access.

About Your Hosts

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

In Episode #143, we're digging into a detail that's easy to overlook but hugely influential: your packaging. From doorstep to unboxing, your presentation sets the tone, communicates values, and can spark share-worthy moments. We'll cover how to reinforce your brand at every touchpoint and make smart, intentional choices—even on a budget.

💌 In this episode, you'll learn:

• Why packaging is part of your brand narrative—not an afterthought

• How to craft a memorable unboxing experience that matches your price point

• Practical ways to balance cost, sustainability, and aesthetics

• Small touches with big impact (handwritten notes, tissue/stickers, scent, wax seals)

• How to encourage UGC and unboxing content (and what to include in the box)

• Forecasting needs so you don't get stuck with excess or outdated packaging

🔒 Insider Bonus – What you'll get when you join:

• Real examples of standout unboxing (pouches, branded tissue, wax seals, scent, vintage ephemera)

• Budget-friendly upgrades that feel premium without high MOQs

• Sustainability + reuse ideas customers actually appreciate

• Plug-and-play UGC insert copy to boost unboxing shares

• What to do when you're sitting on old packaging during a rebrand

• A quick quality checklist for busy seasons

👉 Love the teaser? Get the full bonus conversation: Join Insiders at https://patreon.com/SuccesswithJewelry for immediate access.

About Your Hosts
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

In Episode #142, we're thrilled to welcome Brienne Rosner (Executive Director) and Chelsea Rowe (Communications Specialist) of the Society of North American Goldsmiths (SNAG)—a nonprofit that's been supporting jewelers, metalsmiths, and makers for 50+ years. From exhibitions and conferences to the iconic Metalsmith magazine, SNAG champions community, opportunity, and education across the full spectrum of the field.

In this conversation, Brienne and Chelsea share how SNAG is evolving to be more inclusive and connected than ever—spanning fine jewelry to blacksmithing, students to long-time pros—and how independent designers can plug into resources, find "their people," and grow.

💌 In this episode, you'll learn:

• What SNAG is, who it serves, and how membership benefits independent designers at every stage

• Simple ways to build community (even if you're remote)—from monthly In Conversation meetups to NYC Jewelry Week gallery crawls

• How SNAG's virtual symposium and year-round programming create access and connection

• Why Metalsmith magazine remains a vital platform—and how to pitch or subscribe

• Where to find grants, open calls, jobs, workshops, and more via SNAG's Opportunities Board

• Inclusive exhibition practices that level the playing field—and what juries look for

✨ For Insiders ONLY, we go even deeper:

• Practical community-building tips for busy makers (how to "just show up," minus the overwhelm)

• Networking for introverts and artists with social anxiety—realistic ways to make it work

• Smart routines for discovering opportunities (grants, exhibitions, open calls) and staying on top of them

• Photo submission guidelines that help your work shine (clarity, context, cropping)

• How SNAG structures shows, markets, and trunk shows to welcome both emerging and established artists

🎧 Ready to connect with community, opportunity, and visibility? Listen now—and if you're not yet an Insider, join us for the bonus content at https://patreon.com/SuccesswithJewelry.

About Our Guests
Brienne Rosner is Executive Director at SNAG, where she guides programs spanning exhibitions, conferences, publications, virtual events, and more—bringing together diverse makers across the jewelry and metals community.

Chelsea Rowe is SNAG's Communications Specialist, amplifying the organization's mission through social, events, and member outreach; she's also an artist whose work bridges storytelling and metal.

Join SNAG: https://snagmetalsmith.org/membership/

About Your Hosts
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

In Episode #141, we're diving into one of the most important topics of the year: holiday planning. Q4 can be the busiest—and most profitable—time for a jewelry brand, but only if you're prepared. We're breaking down how to set yourself up for success with clear deadlines, consistent messaging, and promotions that align with your brand values. From custom order cutoffs to inventory planning, we'll guide you through the steps to reduce stress, protect your energy, and maximize sales this season.

💌 In this episode, you'll learn:

• Why holiday planning matters—even if most of your clients are self-purchasers

• How to set and communicate custom and made-to-order deadlines clearly

• Tips for consistent messaging across email, social, and your website

• Smart strategies for inventory, merchandising, and creating gift guides

• Ways to protect your energy and set boundaries during a busy season

✨ For Insiders ONLY, we go even deeper:

• We share examples of seasonal campaigns that work

• Tips to help you stay organized, confident, and ready to shine this season.

🎧 Ready to start building more meaningful connections and driving sales? Listen now—and if you're not yet an Insider, join us for the bonus content at https://patreon.com/SuccesswithJewelry.

About Your Hosts
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

In Episode #140, we're thrilled to interview Holly Callis, founder and CEO of Empowered English, an agency that helps brands ditch jargon and find a voice that resonates. With decades of collective experience behind her team, Holly has guided hundreds of businesses—including jewelry brands—in clarifying their messaging and crafting copy that connects.

In this conversation, Holly breaks down the difference between copywriting and content writing (yes, there's a big one!), the most common mistakes jewelry brands make in their product descriptions and emails, and how to write a homepage that actually works. We also dive into SEO—without making it scary—and why words are just as important as beautiful visuals when it comes to building trust and driving sales.

Find Holly here:
https://empoweredenglish.org/
https://www.linkedin.com/in/holly-grace-callis/

💌 In this episode, you'll learn:

• The clear difference between copywriting and content writing—and why it matters for your jewelry business

• The #1 mistake jewelry brands make in product descriptions (and how to fix it)

• How to write a homepage that converts without overwhelming your visitors

• Beginner-friendly SEO tips that make your site more discoverable without sounding robotic

• Why consistency in messaging is the not-so-sexy but essential key to success

✨ For Insiders ONLY, we go even deeper:

• Overrated copywriting advice you can ignore

• How to use AI tools for writing without losing the human touch

• What to do when you're "too close" to your own brand story and feel stuck

• Holly's favorite jewelry brands to follow for copy and storytelling inspiration

🎧 Ready to transform the way you write about your brand and products? Listen now - and if you're not yet an Insider, join us for the bonus content at https://patreon.com/SuccesswithJewelry.

About Your Hosts
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

In Episode #139, we're diving into one of the most powerful sales and marketing tactics for jewelry businesses: direct outreach. Whether you're connecting with retailers, editors, or potential clients, nothing cuts through the noise quite like a personal message. We're sharing why direct outreach is so effective, how to make it feel authentic, and how to create a system so you can follow up consistently.

💌 In this episode, you'll learn:

• Why direct outreach can generate faster results than waiting on social media or email marketing alone

• How to reframe "dropped balls" as opportunities waiting to be uncovered

• Tips for crafting short, personal messages that get responses

• The importance of follow-up—and how to do it without feeling pushy

✨ For Insiders ONLY, we go even deeper:

• Real examples of outreach messages for retailers and editors

• How to track outreach and relationship details without fancy tools

• Strategies to boost your confidence when reaching out

• Why sales is really an act of service—and how to embrace that mindset

🎧 Ready to start building more meaningful connections and driving sales? Listen now—and if you're not yet an Insider, join us for the bonus content at https://patreon.com/SuccesswithJewelry.

About Your Hosts
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.