n this episode, we sit down with Marlo Miyashiro, a multi-talented artist and entrepreneur with a diverse skill set, including jewelry crafting, teaching, and consulting emerging artists. As the co-owner and managing director of The Handmade Showroom and Bezel & Kiln, two establishments in a downtown Seattle mall, Marlo brings a wealth of experience.

Learn from Marlo the significance of self-education in entrepreneurship and gain insights into successfully navigating the intricate landscape of wholesale. Discover how she weathered the pandemic storm and continued to grow her business. We also dive into pricing strategies, invaluable tradeshow tips, and effective inventory management techniques. Whether you’re a fellow artist looking to elevate your craft or an aspiring business owner seeking inspiration, Marlo’s wisdom and expertise offer invaluable guidance.

Take advantage of Marlo’s valuable marketing insights and her perspective on the power of accepting help in your journey to success. This episode is a treasure trove of creativity, entrepreneurship, and empowerment—a must-listen for anyone looking to make their mark in art and business.

Show Notes: NacheSnow.com/182

• COURSES: Check out my new Skillshare course on Milanote!
• FREE TEMPLATE: Notion for Entrepreneurs, How I Organize My Life and Business
• THE WORKBOOK: It’s time to take care of you. Get The Life Cleanse Journal to reevaluate what’s important to you.
• DIGITAL NOTEBOOKS: I heart Goodnotes. I’ve created some notebooks and planners for you to try out.
• NEWSLETTER: I send my newsletter out using FloDesk because of their easy-to-use automations.

In this episode of the Studio 78 Podcast, we embark on a journey into the realm of spiritual wellness, with a strong emphasis on self-discovery and related practices. Our exploration begins by defining spiritual wellness, steering clear of religious boundaries, and focusing on a broader sense of purpose and connection with the world around us. We delve deep into uncovering our life’s purpose and what brings us joy, systematically breaking down the key components of spiritual wellness along the way.

Tune in for an engaging discussion where we explore our personal spiritual practices, from the powerful tool of journaling for spiritual growth to our experiences with volunteering. Additionally, we’ll recommend some compelling books to support you in your quest for spiritual wellness. This episode weaves together wisdom and inspiration, drawing from our unique journeys to provide listeners with a practical roadmap to nurture their spiritual selves and lead more fulfilling lives.

Show Notes: NacheSnow.com/181

• COURSES: Check out my new Skillshare course on Milanote!
• FREE TEMPLATE: Notion for Entrepreneurs, How I Organize My Life and Business
• THE WORKBOOK: It’s time to take care of you. Get The Life Cleanse Journal to reevaluate what’s important to you.
• DIGITAL NOTEBOOKS: I heart Goodnotes. I’ve created some notebooks and planners for you to try out.
• NEWSLETTER: I send my newsletter out using FloDesk because of their easy-to-use automations.

Welcome to this empowering and transformative podcast episode, where I'm joined again by the incredible Monique Malcolm of Take Tiny Action. Get ready to discover the secret to unlocking your vision anytime, not just during the new year! Gain clarity for the upcoming quarter, six months, or year with the power of vision boards. This episode is packed with practical tips to make your vision board experience truly impactful. We'll explore both analog and digital vision board ideas, and Monique will walk you through essential steps to take before you start. Learn how to align your vision board with your goals, ensuring it becomes a powerful tool to manifest your dreams.

But that's not all—discover the best tools to make your vision board journey seamless and effective. And have you ever considered hosting a vision board party? Monique and I reveal how to make these gatherings a catalyst for transformation and empowerment. But wait, there's more! We dive deep into the vital topic of fear—learn how to conquer it and unleash your ability to dream big, embracing boundless possibilities.

Are you ready to take control of your destiny and design a life you truly desire? This episode will leave you inspired and equipped, igniting your manifestation journey with newfound confidence. Don't miss out on this empowering conversation with Monique Malcolm. Tune in now and embark on a life-changing adventure towards manifesting your dreams!

Show Notes: NacheSnow.com/172

• FREE TEMPLATE: Notion for Entrepreneurs, How I Organize My Life and Business
• THE WORKBOOK: It’s time to take care of you. Get The Life Cleanse Journal to reevaluate what’s important to you.
• DIGITAL NOTEBOOKS: I heart Goodnotes. I’ve created some notebooks and planners for you to try out.
• NEWSLETTER: I send my newsletter out using FloDesk because of their easy-to-use automations.

Rebecca Orlov is the Founder and Creative Director of Orlov Design Co. With two decades of creative development and project management experience in advertising & marketing, Rebecca has paired her valuable knowledge and experience working with Fortune 100 companies and social Influencers with her passion for brand strategy, storytelling, art direction, trend insights, business development, and design.

In this episode, we talk about the importance of discovering your brand voice and how to apply it to brand elements such as your logo, website, and content. Rebecca also gives some excellent suggestions for streamlining your processes.

Show Notes and Links: nachesnow.com/82

Jennifer Vassel's current project is “I Am Unique!” – a children’s book and empowerment brand about self-love and sharing your unique gifts with the masses. The book stemmed from her childhood insecurity of having a birthmark. She wrote the story to inspire young girls and women alike to rise above their insecurity, and use it to impact the world. In this episode we talk about the power of self-love, how to self publish, and her top four marketing strategies. 

Show notes: nachesnow.com/81

Catherine Hildner, owner of Kitty Meow: A Creative Boutique, creates and sells beautifully designed paper goods with witty charm or sweet sentiments, retail and wholesale. On her site, you can shop based on your mood, because if you're anything like her sometimes you feel a little saucy and sometimes ya don't.

In this episode, Catherine and I discuss how and why she decided to open Kitty Meow Boutique as a full-time business. She also talks about why she moved away from digital invites and doing everything by hand. 

Show notes: nachesnow.com/80

This is my birthday episode. I talk about what I've learned in two decades. To include money mindset, removing negativity from your life, forgiving yourself, the importance of hobbies, the key to success, and why I don't think there is only one true love for every person.

Show Notes: nachesnow.com/79

Logan Rena is the Wholefidence Coach. She merges wholeness and confidence to encourage women to walk in consistent love with who they are. As a result of working with Logan, women have learned how to set their hearts and minds free from toxic "situationships" and how to cover pain, insecurities, and rejection with the make-up of self-love.

She is the Chief Creative Director of The Logan Design Project. She is a contributing writer for the #1 Entrepreneurship Magazine in San Diego, Life By Design. She is a Contracts Administrator for the Department of Defense. She is the former professional of United States Army Materiel Command, Army Contracting Command, and United States Committee on Homeland Security.

In this episode, we dig into how to stay focus and go after the things you want. 

Show notes: nachesnow.com/78

Abagail and Emylee founded Think Creative Collective just months after meeting each other online. Together they built a multi-six-figure business in under 12-months by helping thousands of creative entrepreneurs build a soul-fulfilling and freaking profitable business. They recently rebranded to Boss Project and they are now planning their second free virtual summit, The Product Powerhouse summit.

In this episode, Emylee and I discuss the importance of making money right from the start. We also discuss:

• Shifting from wedding photography, to branding and web design, to marketing and strategy
• Marketing strategies to help your business grow
• How and why they rebranded a successful business
• Why they created The Product Powerhouse Summit

Yours truly will be a presenter discussing How to Organize Your Life to Make Time for Your Passion. I'd love your support, check it out: nachesnow.com/bossproject.

Jackie Michel started Bare Reverie to make killer lingerie that doesn’t kill our environment. The production of her garments happens in the very city she designs them, Miami, by partnering with responsible manufactures using sustainable fabrics. She used her decade of fashion knowledge to build a brand she loves.

In this episode, Jackie walks us through how she started her company in four months while working a full-time job! 

Show notes and links: NacheSnow.com/76

Kara Stevens is the founder of The Frugal Feminista website. It was created from a deep place of love, advocacy, and joy that comes from understanding the brilliance and beauty of black women; and knowing the role that money can play in helping them live life on their own terms.

In this episode, we discuss how she was able to take a personal project and grow it into an amazing side hustle. Kara walks us through how she worked on her money mindset to transform her idea into a business.

Show notes: nachesnow.com/75

Milan Jordan is the creator of the beverage company Cultured Kombucha. She has a background in American studies and architecture, so building community has been a lifelong passion of hers, but in brewing kombucha, she came to see the community through a different lens.

Milan created Cultured Kombucha because she loves brewing and drinking kombucha, but also because she wanted to tackle some of the racial barriers to wellness. Cultured Kombucha was created to be a tribe: a tribe of healthy bacteria conspiring for your good, a tribe of positive and supportive people looking to better themselves and those around them, a tribe of people looking to affect positive change in black and minority communities.

In this episode, we discuss how she learned how to make kombucha, the steps she took to develop her brand, the importance of surveys and PR, and her experience with crowdfunding.

Show notes: nachesnow.com/74

Jen Proctor is the founder and CEO of Cultivated Entertainment. They work hand in hand with clients to research, identify and secure the perfect talent for various projects. Just before launching the company, Jen was the Head of Talent for Embassy Row, Sony Pictures TV and digital production company.

In this episode, we discuss knowing your worth, getting over a fear mentality around money, believing in yourself, and growing a company.

Show Notes: NacheSnow.com/73

Step into the captivating world of a surface pattern designer, where art comes to life on everyday products like fabrics, notebooks, apparel, and more! In this episode, we dive deep into the fascinating career journey of the talented Elizabeth Silver, a true maestro of patterns and design.

Elizabeth’s story is one of creativity and ambition, and we explore the pivotal moment when she made the bold decision to leave the bustling streets of New York City for the charms of North Carolina. Discover how she paved the way for this life-changing move and what it meant for her blossoming career.

In this engrossing conversation, Elizabeth generously shares her secrets to success, delving into her diversified income streams as an art freelancer, licensing her extraordinary artwork, and empowering others as a skilled business teacher. Tune in as she offers valuable insights on effective marketing strategies, focusing on key aspects during the initial stages of her venture and her remarkable journey of creating and launching a successful course.

Whether you’re an aspiring surface pattern designer or a creative entrepreneur seeking inspiration, Elizabeth’s wisdom and experiences will leave you empowered and eager to embark on your own artistic endeavors. Get ready to explore the world of surface patterns and discover the art of building a thriving career in this specialized field!

Show Notes: NacheSnow.com/171

• FREE TEMPLATE: Notion for Entrepreneurs, How I Organize My Life and Business
• THE WORKBOOK: It’s time to take care of you. Get The Life Cleanse Journal to reevaluate what’s important to you.
• DIGITAL NOTEBOOKS: I heart Goodnotes. I’ve created some notebooks and planners for you to try out.
• NEWSLETTER: I send my newsletter using FloDesk because of their easy-to-use automations.

Lorraine West has always had an affinity for creating and donning unique jewelry.  Her mother’s love for ornate pieces was the inspiration for Lorraine to delve into jewelry design while studying Illustration at the Fashion Institute of Technology. After teaching herself how to manipulate various metals into beautiful original jewelry pieces, and with the increasing demand from family and friends to create custom designs, Lorraine West Jewelry was conceived.

In this episode, Lorraine talks about how she got her first clients, why diversifying her designs helped increase sales and provides advice for attracting influencers. 

Show notes: https://nachesnow.com/72

Kelly Parker Smith is a surface pattern designer, illustrator, and the Owner/Creative Director at Hello World Paper Co. She is also the co-host of the Creative Rebellion Podcast. 

In this episode, we discuss why Kelly decided to go into business for herself after teaching for a decade, how she grew her company and the different ways she diversifies her income. She provides actionable steps to growing and maintaining a product based business.

Show Notes: nachesnow.com/71

Website: kellyparkersmith.com
Instagram: @kellyparkersmith
Facebook: kparkersmith
Podcast: Creative Rebellion Podcast

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
Youtube: Nache Snow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Pinterest: Tallook

Amelia Roberts is a registered nurse by trade, entrepreneur by passion. She decided to start a side hustle to help her get out of 18k in student loan debt, but she wanted it to be something different than nursing. This led her to teach people in the healthcare space about social media marketing. 

In this episode, we discuss supplier diversity, proactive business programs which encourages the use of minority-owned, women owned, veteran owned, LGBT-owned, service disabled veteran-owned small businesses as suppliers. In particular, we discuss how small creative businesses can apply to these programs and begin to conduct business with large companies.

Show Notes: NACHESNOW.COM/70

Website: solutionsbyamelia.com
Blog: thebusinessofnursing.com
Facebook: solutionsbyameliadotcom
Instagram: @rn_solutions
Twitter: @RN_Solutions
LinkedIn: ameliaroberts

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
Youtube: Nache Snow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Pinterest: Tallook

Jessica Murnane focuses on wellness and prevention of illness, in particular, endometriosis, through the use of natural nutritional therapies to achieve optimal health. She is the creator of the One Part Podcast, The One Part Plant Cookbook, and The Know Your Endo Program.

In this episode, we discuss what endometriosis is, the symptoms of endometriosis, and the benefits of a plant-based diet. We also talk about how the skills acquired and connections made in Jessica's various careers have helped build her current platform and community. 

Show Notes: nachesnow.com/69

Website: jessicamurnane.com
Instagram: @jessicamurnane
Twitter: @jessicamurnanes

Instagram: @onepartplant
Podcast: One Part Podcast
Facebook: OnePartPlant
Pinterest: onepartplant

Website: knowyourendo.com
Instagram: knowyourendo

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
Youtube: Nache Snow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Pinterest: Tallook

Elise Russell, the owner of Pony Friday, is about sticking her neck out to win. In 2012, she quit her job as an award-winning advertising creative to be an entrepreneur. It wasn’t a soft transition; she didn’t have a plan. She simply wanted to have more fun and work when she felt inspired, not force her own creative hand in the conventional nine-to-five machine.

In this episode, we discuss how Pony Friday has evolved from only taking contract work to selling merchandise, why she started running the Behave Boldly boot camps and how she got into speaking engagements. We also discuss why it’s important to figure out your priorities so you can change your behavior to accomplish your dreams.

Website: ponyfriday.com
Facebook: ponyfriday
Instagram: @ponyfriday
LinkedIn: pony-friday
Pinterest: ponyfriday

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
Youtube: Nache Snow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Pinterest: Tallook

Yelitsa Jean-Charles is the creator of the Healthy Roots Doll, Zoe. Healthy Roots is a toy company Yelitza founded that creates dolls and storybooks that reinforce positive self-perceptions of the richly diverse, varying shades of complexion, and natural hair textures among girls of color. Societal beauty standards negatively impact the self perception of girls of color. She aims to empower, educate and inspire self-love.

In this episode, Yelitsa tells us how a class project led her to the development of the doll Zoe and the creation of a purpose-driven company. We also discuss how she used crowdfunding, fellowships, pitch competitions, and more to grow her company. Her story will inspire you to take action.

Website: healthyrootsdolls.com
Facebook: healthyrootsdolls
Instagram: @healthyrootsdolls
Youtube: Healthy Roots Doll
Twitter: @rootsdolls

• Instagram: @blackgirlvstheworld
• Twitter: @theYelitsa 

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
Youtube: Nache Snow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Pinterest: Tallook

Kimberly Wilson is a stationery designer in Auburn, California and the creator of The Lettermate. She’s had countless brides, friends, and fellow DIY’ers come to her in search of a solution to easily address envelopes. In comes The Lettermate, an envelope addressing guide for those who have trouble writing in a straight line!

In this episode, we discuss how she came up with the idea, developing a prototype, market research, working with manufacturers, and marketing her product. Have you ever wondered how to get a product manufactured, this is the episode for you.

Website: thelettermate.com
Instagram: @thelettermate
Youtube: Lettermate
Twitter: @thelettermate

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
Youtube: Nache Snow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Pinterest: Tallook

Giulietta (Juliet-ta) Pinna is the owner of Limonata Creative a prop styling and event design business she started in 2016. After a move from NYC—where she attended the Fashion Institute Of Technology, obtained an Advertising Marketing Degree, worked for fine art galleries & artists for seven years—she planted roots in Baltimore, MD. Giulietta realized that while her former career path perfected her business skills, it prevented her from being creative which is why she started Limonata Creative.

In this episode, we discuss the initial steps she took to establish the brand, how networking helped her build a portfolio, what to consider when you're setting up your pricing structure, and what all goes into being a prop stylist. 

STUDIO 78 PODCAST

Show notes: http://nachesnow.com/65

Apple Podcast: http://nachesnow.com/itunes

Android: http://nachesnow.com/android

Stitcher: http://nachesnow.com/stitcher

YouTube: http://nachesnow.com/youtube

Lesley-Anne Billups is the owner of Elegantly Charming Events. She has always had a passion for event planning and weddings. She has coordinated several weddings along with special events to include a podcast launch party and a book signing. She holds a Masters Certificate in Project Management from the University of Virginia and received her Certification in Planning Weddings and Events from Lovegevity Wedding Planning Institute.  

In this episode, we discuss how she made the jump from doing events for family and friends to starting an event planning business. We dig into how she established credibility and began to market her company. Lastly, we talk about how she manages running a well-established business with a full-time job and finds time for her passion, bodybuilding. 

Website: elegantlycharmingevents.com
Facebook: elegantlycharmingevents
Instagram: @elegantlycharmingevents
Pinterest: ECELLC

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
Youtube: Nache Snow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Pinterest: Tallook

Mallory Whitfield teaches people how to creatively market themselves online and how to tap into their creative potential. In addition to her day job, she frequently speaks on topics related to creativity, marketing, and personal branding. She not only has a personal brand, but is also the producer, editor, and host of the Badass Creatives podcast.

In this episode, we talk about how and why Mallory made specific career choices through the years. To include her decision to have a day job at different points in her journey and how her passions shifted through the years. We also discuss how she diversifies her income through affiliate marketing, teaching, speaking, and self-publishing.

• Website: missmalaprop.com
• Instagram: @mallory.whitfield
• Linkedin: mallorywhitfield
• Twitter: MissMalaprop
• YouTube: MalloryWhitfield
• Pinterest: missmalaprop

• Website:Badass Creatives
• Podcast: Badass Creatives
• Instagram: badasscreatives
• Facebook Group: badasscreatives2.0

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
Youtube:Nache Snow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Pinterest: Tallook

This episode discusses the need for individuals to establish boundaries with technology to maintain healthy relationships. Naché and LaKaye share their experiences and insights on navigating the world of technology while also nurturing their creativity.

Throughout the episode, Naché and LaKaye discuss their experiences with technology and creativity. Naché, described as both a tech enthusiast and a tactile person, shares how she finds a balance between these seemingly contrasting aspects of her personality. She enjoys updating her technology and exploring the latest apps but also values unplugging and engaging in traditional activities like journaling and crafting. This serves as a reminder that technology and creativity are not mutually exclusive, and finding a balance between them is possible.

Show Notes: NacheSnow.com/170
Store: DreamsPlansIdeas.com

• FREE TEMPLATE: Notion for Entrepreneurs, How I Organize My Life and Business
• THE WORKBOOK: It’s time to take care of you. Get The Life Cleanse Journal to reevaluate what’s important to you.
• DIGITAL NOTEBOOKS: I heart Goodnotes. I’ve created some notebooks and planners for you to try out.
• NEWSLETTER: I send my newsletter out using FloDesk because of their easy-to-use automations.

Nicole Crowder is the independent furniture designer and upholsterer behind Nicole Crowder Upholstery based in Washington D.C. She has been upholstering furniture for clients since 2013. Previously Nicole was a Photo Editor for The Washington Post and Netflix.

In this episode, we discuss Nicole's journey to launching her upholstery business, how she made a deliberate attempt to be more intentional about her lifestyle, and how she manages her business.

Website: nicolecrowderupholstery.com
Instagram: @nicolemcrowder
Pinterest: nicolemcrowder

Website: nicolecrowderupholstery.com
Instagram: @nicolemcrowder
Pinterest: nicolemcrowder

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
Youtube: Nache Snow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Pinterest: Tallook

Danielle Spillman is the co owner of Wood Intimations, a small home goods company that was built on the foundation of love and a passion for people and all things beautiful. They sell kitchen products and custom made tear drop trailers.

In this episode, we discuss how she transitioned from owning a yoga studio to a home goods business, how she was able to get wholesale and consignments accounts, and finding your happy.

SHOWNOTES: NacheSnow.com/61

Website: woodintimations.com
Etsy: Wood Intimations
Facebook: Wood Intimations
Instagram: @woodintimations
Pinterest: daniellespillma

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
Youtube: Nache Snow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Pinterest: Tallook

We’re talking with Gwen Jimmere, the CEO and founder of  Naturalicious, a company that creates beauty solutions for busy women who need products that fit into their lifestyle rather than consume it.

We discuss how she started with $32, developed her product line, pitched to wholesalers, created packaging, grew her business, why she decided to patent her product, and of course how to take care of your natural hair!

Show notes: nachesnow.com/60

Website: naturalicious.net
Instagram: @naturalicious_beauty
Facebook Group: naturalicious nation
Facebook: @naturalicious
Twitter: @naturalicious
YouTube: naturaliciousbeauty

Website: gwenjimmere.com
Instagram: @gwenjimmere
Twitter: @gwenjimmere
LinkedIn: gwenjimmere

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
Youtube: Nache Snow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Pinterest: Tallook

As they say, “all things must come to an end,” and unfortunately that is true not only for this season of the Studio 78 podcast, but also for the four-week branding series. Not to fret though, we’re wrapping up the series (and season) with an amazing guest, Marva Goss. Marva is a brand and sales strategist who coaches creatives who need help showcasing the value of their service so they can book more of the right clients. Marva is a veteran turned life coach turned strategist that encourages her clients to step out of their comfort zones to build an online presence that stands out from the rest.

Subscribe on APPLE PODCASTS | STITCHER | ANDROID

In the episode, Marva speaks about verbal branding, also known as, brand messaging. Marva offers tips on how to move beyond solely relying on websites and other visual elements to attract customers and start considering the emotional connection you can create with customers through your messaging.

Please share your thoughts:

• Leave a note in the comment section below.
• Share this show on Twitter, Facebook, or Pinterest.

Support the show:

• Please rate me 5 stars on iTunes. Your rating and reviews help other people discover me.
• Subscribe on iTunes, YouTube, or Stitcher.

SHOW NOTES

• Marva Goss is a brand and sales strategist
• Verbal branding or branding messaging is the way you emotionally connect with your audience; language is one of the ways you can do that
• People buy products and services based on their emotions first and logic second, according to psychology
• When reading your content, the audience needs to feel that you have an immediate solution to their problem
• When creating your messaging, remove the fluff and guess work to make sure your message is very clear to your customers and showcases the following:
  • What you do
  • Why you do it
  • Who you help
  • Why it matters (why do they need your product or service, why do the need it now)
• Connect with customers by sharing the story on how you got started (your story is like your fingerprint, only unique to you). Consider sharing it via the following platforms:
  • Video
  • Podcast
  • Something voice related or where customers can see your body language
  • Blogging
  • Email blast
• Discover your voice and showcase who you are in your branding material; round up friends and ask them what words you use most
• Marva’s Signature Program Master Your Message goes into:
  • Ideal client research
  • Mission, vision, goals
  • Brand story (this helps business owners know their story when they are getting ready to do any type of media)
  • Brand personality and tone
  • Benefits of brand (why should people choose you over anyone else in your industry?)
  • Branded content
  • Visibility plan
• Find your story:
  • Map out how you got to where you are and your business idea (all the things that led you to the point where you are)
  • Highlight the things you feel comfortable sharing
  • Record yourself talking about your story and share it
• We talked about doing “introduction post” on IG where you share you story sometimes using a bullet point style to connect with your audience
• We discuss how impactful video is because it creates a strong connection with your audience
• How to stand out:
  • The more content you produce and post, the more you are perceived as a good resource; be consistent with your content
  • Tune in and listen to what’s happening in other industries; figure what’s being done in other industries that’s not being done in yours that you can possibly transfer
  • Put out relevant content; provide your spin on content that’s hot right now
• Focus your content on the emotion you want your audience to feel; what things do you want them to feel when they encounter you (i.e. excitement, motivation, do you want them to do some introspection)
• Importance of emotion
  • Once you know the emotion you want to create, work backward and ask yourself “How can I create a brand experience that helps invoke those emotions before they even work/buy from me?”
  • What kind of things can you share?
  • What’s your mission, vision, and goals? How do they work together to help your audience feel a specific way toward you and your business?
• Don’t just showcase what you do, showcase what you believe!

• Free Branding Workbook:  Text BRANDING to 444999
• Profit First by Mike Michalowicz
• Textiful [collect emails via text]

Website: MarvaGoss.com
Instagram: @marvajcoachingco
Facebook: @marvagoss
Twitter: @marvagoss

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
Youtube: Nache Snow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Pinterest: Tallook

Get ready for Part 3 of the Branding Series. Hopefully, you’ve found the content from the past two weeks helpful, and this week we’re going to talk about web presence. The Internet is  such a powerful tool in branding your business. It helps solitic customers, connects you with your customers, but most importantly, it serves as a your introduction to your customer base.

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This week, I welcomed Jess Freeman who is a graphic and web designer, and also the creator and owner of JessCreatives. With her business, Jess helps business owners create and/or define their brands through aesthetically alluring graphical depictions or by establishing an easily functional website. Jess also helps her clients use various web and business tools to broadened their reach and diversify their web presence.

In the episode Jess discusses how to create a website, if you opt to create one yourself, and things to look for if you choose to hire a designer. We also discuss the essentials for web content and the most optimal content management systems, and some that you should probably avoid.

Please share your thoughts:

• Leave a note in the comment section below.
• Share this show on Twitter, Facebook, or Pinterest.

Support the show:

• Please rate me 5 stars on iTunes. Your rating and reviews help other people discover me.
• Subscribe on iTunes, YouTube, or Stitcher.

SHOWNOTES

• Know that your website and brand will continue to evolve as you grow
• To start off, you need a minimal viable product: website with 4 to 5 pages
• Top three content management systems (CMS) to use:
  • Squarespace: Perfect for a business that does not need any customizable elements on the website; it’s easy to set-up
  • WordPress: Great for membership sites, tripwire pages (opt-ins), webinars, podcast analytics, and any other specialized areas; steep learning curve technically, you can pay someone to create it; have to find a host, and searching for themes can be daunting because they’re endless
  • Shopify: If products are the main driver of your business or if you have a store front, this is the best CMS; makes it easy to sell products on social media platforms
• CMS’s you should NOT use Wix and Weebly; they are not fully responsive and are not reputable systems used by major companies
• Responsive design: a website that reformats and works correctly when viewed on a mobile and desktop device
• Don’t get caught up in the bells and whistles of a platform; choose one that’s right for you and your budget
• Website pages to consider:
  • Home page: Your welcome mat, the front door of your business; should lead people on a path
  • About: Where people can learn about you and your business
  • Service: Highlight the things you do; may need separate pages depending on services
  • Contact: Doesn’t have to be a page; you could have one that’s a popup or that leads to a form like Typeform
  • Blog: Every business owner should be blogging
  • Testimonials: Show off all of your client love
  • Portfolio: If you are a designer, artist, maker, or just have any type of work to show off
• Tips for organizing your content:
  • Use Google Drive and Dropbox to organize text and images
  • Think about what you want people do on each page
  • What is the number-one or main goal of your website (to solicit clients, to encourage people to sign-up for your newsletter, or to request people to join a FaceBook group, etc.)?
• Do not get to caught up on choosing a theme for your website; choose a premium theme because they usually come with support and more flexibility
• If you’re looking to hire a designer:
  • Make sure the person has the aesthetic you’re looking for (more than just using your favorite colors, you’re looking for style)
  • If you’re looking for something specialized, like an e-commerce site, make sure they have experience with building what you’re looking for
  • Make sure you have most of your content together
• Search Engine Optimization (SEO): know that it’s more about content versus the platform you choose
• We discuss the importance of incorporating video into your brand now:
  • Remember your video doesn’t have to be perfect
  • Don’t get caught up in equipment
  • Focus on content, story, and value
  • Note sure what to talk about? Try turning your blog content into a video
  • “How To” videos are the best to start with because YouTube is a search engine and that’s what people are normally starting their questions with
  • SEO: videos can help you show up in searches more because people are staying on your site longer; Google likes websites with dynamic content

• Themeforest [Premium WordPress themes]
• Easy Peasy Studio [Jess’s video editing services]
• Unsane [shot on a iPhone 7]
• Adobe Premere Pro
• iMovie

Website: jesscreatives.com
Instagram: @jesscreatives
Facebook Group: The Digital Lounge: Design and Video Mastermind for Creatives
Podcast: The Digital Lounge: Design and Video Tips for Entrepreneurs
Twitter: @jesscreatives
Pinterest: @jesscreatives
YouTube: Jess Creatives 

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
Youtube: Nache Snow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Pinterest: Tallook

The post 58. Branding Series Part 3 of 4: Tips for Building an Effective Website appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.

Welcome to Part 2 of the branding series on the Studio 78 Podcast. If you’ve listened to Part 1 of the series with Robyn Young and took the requested actions, you should now know your “why.” In Part 2 of this series, you’ll learn how to apply your why to your visual brand. You’ll learn what a visual brand is, why it’s important, and how to execute it.

What is a Visual Brand

A visual brand is what people see relating to your business including, but not limited to, graphical elements such as typography, colors, imagery, and design elements. These are reflected in items such as your logo, website, social media graphics, stationary, packaging, etc.

A popular example is Starbucks. Everyone knows Starbucks’ signature green color, but you also know when you’re in a Starbucks store because it has a certain ambience and tone. The artwork, brochures, bags, lighting, and all of the other elements you see reflects the brand. Even their commercials and phone app all fall within the brand because the visual elements like the logo, colors, and typography send the same message.

An example of a personal brand that does this well is musician Leon Bridges. He has 60s vibe that is carried out consistently no matter where you see him. His clothes, hair, website, social media, color choices all reflect his brand, and they are expected with perfection within everything that’s associated with him.

A visual brand is important because:

• It reflects the why of your company.
• Helps people better understand and relate to your story.
• Distinguishes you from your competition.
• Allows people to easily identify your company.
• Helps people form a relationship and connection with your brand.

Question to ask yourself: What do you want people to feel and think when they see/touch your product or engage with your business?

Before working on your visual brand, do some research:

1. Target audience: Find out who your target audience is. What are some of their favorite brands? And what do they respond to?
2. Competitors: Who are your competitors? Check out their websites and social media accounts to find out how they’ve branded themselves. What works? What doesn’t work? How can you set yourself apart?
3. Design style: Figure out what style is right for your brand. Look at other websites and even take pictures of things that capture your attention while you’re out and about. Start a Pinterest board or create an physical visual board to start gathering your ideas.

I include this in relation to visual branding because it’s what people see first and how they identify your business or product. Choosing a name can be difficult, but here are some tips:

1. Check to see if the name you selected is trademarked.
2. Check to make sure the URL is available (if it is, buy it!).
3. Check social media handles (try to have the same name on all channels. Secure the names immediately).
4. Google the name to see what comes up.
   

If you can find an amazing designer that can help you with this, that’s the best route. If you decide to go with a designer make sure you like their portfolio, ask for references, and be ready to talk about your why and provide them samples of what you’re looking to accomplish. You can find designers on Upwork or if you like the branding of another company, you can ask them who they used. Sometimes this information is located in the footer of their website.

If you decide to go with a professional designer or go at it alone here are some items you should consider:

Decide on Design Elements

• Color: This is where your research and visual board will come in handy. What colors best reflect what you want people to feel when they see your brand? Check out this article by Canva on Color Symbolism.
• Typography style: Font is everything. Are you going with a Serif or San Serif? Are you going for big and bold or thin and light? The fonts you choose will help set the tone of your brand. Rule of thumb, never, ever, ever use Comic Sans, ever! lol!
• Mood: Is your brand happy with super bright colors? Or more earthy with muted tones? IG accounts are a great way to compare different styles and figure out what mood or tone you want your brand to have.
• Design style: Is your brand minimalist, abstract, feminine, maculine, artsy, playful, flat, deep, luxurious, illustrative, grungy, corporate, typographic? Check out this visual guide to design styles by 99design.

For my favorite design element resources, check out the Design Resource Guide.

Create a Logo

You can find a local graphic designer or artist or go to places like Upwork or 99 Designs to create one. I don’t recommend Fiverr unless you’re really in a pinch. Create a visual board of all of the logos that appeal to you and see if you can find some common themes, such as the use of scripts, line work, geometric shapes, etc. It will help you identify your style.

If you decide to work with a designer, these are a must:

• Your logo needs to be created as a vector, which allows it to be scaled to any size. Professional designers create their logos in Adobe Illustrator. If someone says they’re going to use Adobe Photoshop, run away fast because it’s not the proper software for creating logos.
• You need your logo in all black, all white, and full color so you can use it in a variety of ways.
• Ask for your logo in a variety of sizes from small (low resolution) to large (high resolution) so you can use it on social median platforms or print material.
• You also need the logo in a variety of formats, JPEG, PNG, and EPS. A JPEG file type is what you’re most familiar with. A PNG has a transparent background so you want see a white box around your logo. An EPS is used for printers and to provide to other designers working on branding material for you.

In a upcoming interview, we’ll dive into deciding on the platform and content a bit deeper.

1. Choose a URL.
2. Decide on platform (Squarespace, WordPress, Shopify).
3. Create a website.
4. Look for templates that will allow you to showcase your message and products.
5. Set-up email with Google; take advantage of the G Suite.
6. Consider creating a tagline.

TIPS: (1) Make sure the social icons are linked; (2) compress photos; (3) if you use WordPress, try not to use to many plugins.

Check out the Web Resource Guide to see some of my recommendations.

Newsletter

Decide on a newsletter platform (Mailchimp or Convert Kit); Create a template that aligns with your brand by using images and colors and being mindful of your font choices.

Social  Media 

1. Add same bio pic or avatar image on all social media accounts so people can quickly identify that this is the brand’s account.
2. Create a banner to use on Facebook, Twitter, and YouTube that is consistent.
3. Add a description paragraph or sentence that captures your brand.
4. Determine how you’re going to use each platform and determine what images, videos, quote cards, or graphics will help tell your story and reflect your brand.
5. Create graphic templates you can use in apps like Canva, Pic Monkey, or Over.
6. For YouTube videos, determine what style the thumbnail image will be.
7. Choose hashtags you want your brand to be associated with.

TIP: Use applications to help you plan out your IG account: UNUM an a Planoly

Business cards, fliers, and other printed marketing material need to be consistent with your visual brand. Remember you get what you pay for, but here are a list of places that sell a variety of marketing material.

• Moo
• Vistaprint
• Smartpress
• Loktah

If you have a physical product, packaging is key. How do you want people to feel when your package arrives in their mailbox? The design of the packaging should reflect your brand, and the product should be properly wrapped. Make sure your shipping container can properly protect your product because the last thing you want is something to spill or arrive broken. Mail a sample package to a friend or yourself to test it out. Here are some places to go for packaging material:

• Uline
• Lumi
• Brandincolor (custom boxes)
• Colad (custom boxes)
• Packlane (custom boxes)

Check out the Business Resource Guide for more links.

Some other elements to think about are:

• Voice, dictation, tone
• Props or styling used in different photoshoots
• Make-up
• Music you use in videos or podcast episodes

ACTION: Create a mood board.

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
Youtube: Nache Snow
Twitter: @nachesnow
LinkedIn: nachesnow
Podcast: Studio 78
Pinterest: Tallook

The post 57: Branding Series Part 2 of 4: How to Create Your Visual Branding appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.

Welcome to part one of the Studio 78 Podcast Branding Series! This four-part series will dive in to understanding your why, messaging, and building a website and provide resources, tools, and tips for getting started.

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Part one of this series focuses on your why with Robyn from Robyn Young & Co. She is a branding strategist and creative with a strong vision and eye for creativity. In this episode, she defines what a brand is and how to differentiate between establishing a brand and applying branding elements. We dive into questions every business owner should answer about themselves to ensure their business is easily referable to others.

ACTION ITEM: At the end of this episode, pull out pen and paper and answer all of the questions she mentions.

Please share your thoughts:

• Leave a note in the comment section below.
• Share this show on Twitter, Facebook, or Pinterest.

Support the show:

• Please rate me 5 stars on iTunes. Your rating and reviews help other people discover me.
• Subscribe on iTunes, YouTube, or Stitcher.

SHOW NOTES

• A brand is not just a logo and a website
• It’s important to determine your focus to ensure your product or service is referable; meaning people know how to describe your business when talking to others
• Questions she wants her clients to know the answer to:
  • What’s the purpose of the business?
  • Why does it exist?
  • What’s the change that you’re trying to make in the world, industry, or your customers life — in a really compelling way?
  • Is it the process that makes the business different or the product itself?
  • Is that difference important to your customer?
  • What is the deeper reason you want to dedicate your life to this?
  • Why did you select this product or service?
• Choose one area to excel in first and then you can eventually start selling/providing other services/products
• As a brand strategist, the elements that Robyn initially focuses on are:
  • Mission statement
  • Value prop
  • Market fit (where are the gaps you’re looking to fill in the market and how can you position yourself differently from your competitors so you’re really sticky?)
  • Who are you talking to? What’s your customer profile? What do we know about them? Possibly use existing brands that you know that they love to build a smart visual brand for yourself that will appeal to your customer base.
  • Core values: what roots you, your morals; as you’re looking for partnerships and employees, ask yourself do these people value the same thing that you value?
  • Vision statements: what’s the change you want to see in the world, industry, or your customers life
• After research and strategy, you then can create your visual brand
• Create a brand with purpose
• Visual elements help communicate your brand

• Robyn Young + Co Branding Worksheet or text the word robynyoung to 345345 and following the instructions

Website: robynyoung.co
Instagram: @robynyoung.co
Facebook: @robynyoung.co
Twitter: @robyncyoung
Pinterest: robynyoungco

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
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Twitter: @nachesnow
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The post 56. Branding Series Part 1 of 4: Determining Your Why appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.

Most entrepreneurs know that sponsorships can often be a game changer for new businesses, but most are unsure of how to pitch or start the process of landing a highly coveted sponsorship. This week’s guest, Quianna Murray, is a sponsorship strategist who helps entrepreneurs find, pitch, acquire, and retain the sponsorships to take their businesses to the next level.

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Quianna discusses the ebbs and flows she experienced to become a successful business owner and what she’s learned along the way that has helped her launch several thriving companies. She also provides a wealth of information on the mutual benefits of sponsorships and tips from her free online sponsorship mini course. Quianna really got my wheels turning about potential next steps for my business, and I hope this episode does the same for you. 

Please share your thoughts:

• Leave a note in the comment section below.
• Share this show on Twitter, Facebook, or Pinterest.

Support the show:

• Please rate me 5 stars on iTunes. Your rating and reviews help other people discover me.
• Subscribe on iTunes, YouTube, or Stitcher.

SHOW NOTES

• Quiana Murray is a sponsorship strategist who helps entrepreneurs partner with corporations to fund their events, products, and services
• She started out as a broke college student begging corporations to send representatives and/or products to her campus
• We discuss how she went back and forth between sponsorship as side-hustle to it becoming her full-time business
• She currently has a full-time firm
• In 2007, she had her twins, and at that time, she was on a technology contract and decided to quit to take a chance; unfortunately her business endeavor was unsuccessful
• She decided to go back to a 9-to-5, but since then she successfully built a government consulting firm, a business coaching firm, and a skin-care line
• What she learned since taking that first leap of faith:
  • Broke the cycle of continual learning; she allowed herself time to implement takeaways from classes/training before taking another course
  • Set up a foundation of her business; she kept money and time separate
  • Didn’t allow herself to be an island; learned she needed some biz friends
  • Hired a lawyer
  • Put system in place for finances
• Didn’t quit her 9-to-5 until she was generating enough income to sustain her lifestyle
• What her first year looked like:
  • Decided against a formal, traditional structure and culture for her business; she wanted to be her true self
  • Decided not to request referrals or solicit business from family and friends
  • Started doing mentorship for entrepreneurs
  • Switched her perspective from a profit orientation to a service/helpful nature
• Quiana explains the appeal entrepreneurs have and why corporations would be interested in partnering with them
• She gives an example of what sponsorship would look like for an artist:
  • Partnering with a corporation that sells supplies used by the artist
  • Getting free venue space to host classes/workshops
  • Asking if a venue would be interested in updating their art and possible partnering with that venue to purchase and feature the artist’s work
• Once you get that first sponsorship, other companies will be more likely to hear your pitch and want to sponsor you
• She discusses how hotel spaces often have space that sits vacant during certain times of year and you can partner with them to use that space for free in exchange for putting them on your advertisement
• To get started with sponsorships, first inventory your business (i.e. courses, services, events you’ve hosted, podcast); in the world of sponsorship, they call inventory property
• She makes money with sponsorships and clients

• Sponsorship Mini Course [free]
• Google Business  (get personalized  business email)
• Acuity Scheduling
• WordPress

Website: quianamurray.com
Instagram: quianatmurray
Facebook group: sponsorshipsuperstars
Twitter: QuianaMurray
Pinterest: quianamurray
YouTube: Quiana Murray

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
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The post 55. When to Make the Leap into Entrepreneurship + How to Get Sponsorship from Large Companies appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.

What if you asked yourself everyday “What’s the worst that could happen if I followed my dreams?” or “Could I bare seeing someone else living my dream if I don’t take a chance?” Well, my guest this week asked herself these two questions while contemplating entrepreneurship, and with the determination to not allow fear to fuel or cloud her decisionmaking, she continued on down a path to realizing her dreams.

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Katie Blattner is now the founder and operator of Three Little Birds Sewing Co. based in Hyattsville, MD. Katie enjoyed sewing as a child, but as a chemistry major, she expected a vastly different outcome for her career. She rediscovered her love for sewing during a difficult time in her life, and after a few conversations with a coworker, her sewing company was born. Katie literally transformed an idea into a business within a few months.

Her story is inspirational on so many levels, but what I personally admire is her willingness to just go for it. If you’re on the fence, this episode will inspire you to jump. We speak about what motivated her to take risks and how she worked her way through the initial challenges of owning a brick and mortar. More goodness coming your way. 

Please share your thoughts:

• Leave a note in the comment section below.
• Share this show on Twitter, Facebook, or Pinterest.

Support the show:

• Please rate me 5 stars on iTunes. Your rating and reviews help other people discover me.
• Subscribe on iTunes, YouTube, or Stitcher.

SHOW NOTES

• Katie Blattner has a degree in chemistry and initially planned to attend med school
• Shortly after graduating college, she got married, had a child, and then her husband was diagnosed with cancer, which then altered her  plans
• In between caring for her child and her husbands cancer treatments, she began to sew, calling it her therapy and a way to relax and use the other side of her brain
• At the time, she thought it would be great to have some type of creative space that sold all of her favorite fabrics
• Unfortunately, her husband passed away and she found herself in a space where she was trying to figure out what’s next
• She met her business partner at a job she took at a museum, and together they decided to open a store
• To prepare for opening a business, she took small business classes offered by PG Community College
• They generated clientele initially by:
  • Putting information on social media and asking friends and family share
  • Landing a feature in the Hyattsville local newspaper
  • Offering Groupon classes (she discusses how this was a blessing and a curse)
• As they were deciding to expand their business, her business partner received a job offer in SC and was planning to move away
• Katie realized the worst that could happen is she could lose money, but the reward of following her dreams was greater than the risk
• She then quit her job and decided to run the shop full-time
• We discuss the difficulty in deciding inventory
• If you decide to open a store:
  • Know that it will be gratifying and you’ll meet wonderful people
  • Realize you are going to be working all of the time
  • It’s an investment of time and your heart
  • Don’t let fear drive you
  • Talk to other business owners
  • Take classes and take advantage of mentoring programs
  • Make sure you mesh well with your landlord and that you understand what you’re assigning

• Vigilante Coffee
• Sewing Duo to Service City (Article in Hyattsville Life & Time)
• Featured image: Juliette Fradin Photography

Website:  threelittlebirdssewingco.com
Instagram: @threelittlebirds.sewingco
Facebook: ThreeLittleBirdsSewingCo
Twitter: @3littlebirdssew
Address:  5132 Baltimore Ave b, Hyattsville, MD 20781

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
Youtube: Nache Snow
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The post 54. The Journey of Opening a Retail Store with Three Little Birds Sewing Co appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.

This week’s guest truly believes in doing what you love without compromise. Jenipher Lyn had always been a creative force, using her creative energies to make and sell jewelry at an early age, but she found her voice as an illustrator during a challenging time in her life. From then, she discovered her purpose was not only to create but to encourage. With every whimsical and colorful illustration, she hopes to provide customers with motivation at any and every stage of their journey.

Jenipher’s path to becoming an illustrator, podcast host, and author has taken many turns, and she is still navigating and learning the intricacies of entrepreneurship. We particularly delve into publishing and the process of self-publishing, as well as what you can expect after publishing and how to generate additional income as an artist. Fun stuff. Enjoy folks!

Please share your thoughts:

• Leave a note in the comment section below.
• Share this show on Twitter, Facebook, or Pinterest.

Support the show:

• Please rate me 5 stars on iTunes. Your rating and reviews help other people discover me.
• Subscribe on iTunes, YouTube, or Stitcher.

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• She started making jewelry at age 9 and began selling her jewelry at age 15, maintaining that business for 10 years
• In 2010 while going through a difficult time, she found illustration, which helped her get through that challenging time in her life
• After getting an opportunity to sell her items at a gallery, she decided to apply for a grant
• She won the grant, which allowed her to find a good printer and take a class to hone her craft
• We talk about the benefits of pursuing an artist grant and navigating the process
• When she decided to sell her art, she decided to use these avenues:
  • Selling in stores
  • Art shows
  • Licensing (she’s had cards in Target and Trader Joes)
• After a pep talk with a friend, she decided to self-publish a book and fund it through Kickstarter
• She used Amazon Createspace to create her book
• For her next book, coming out in 2019, she is using a traditional publisher
• To get a publisher, she hired a book agent who was able to get her a deal with Crown Publishing Group
• We talked about how long it takes; she signed the contract for the book in 2016, and the book is coming out in 2019
• Advice for people who are interested in self-publishing:
  • Consider size if you’re publishing an art book
  • Have people read your content along the way
• Books don’t necessarily generate money, but they bring potential opportunities or credibility
• Different ways she currently generates income:
  • Wholesale
  • Consignment
  • Licensing
  • Art shows
• Licensing tips:
  • Get paid for what you’re worth
  • Always make sure there’s a contract
• We talk about the importance of community

• Adobe Creative Residency
• How Being Stubborn Depressed and Unpopular SAVED my Life (version II) by Jenipher Lyn [book]
• Amazon Createspace [self publish books]
• IngramSparks [self publish books]

Website: jenipherlyn.com
Instagram: @jenipherlyn
Facebook: @NightlyDoodles
YouTube: jenipherlyn
Podcast: Rainy Day Diaries

Website: nachesnow.com
Facebook: studio78podcast
Instagram: @nachesnow
Youtube: Nache Snow
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The post 53. How to Earn a Living as an Artist + The Pros and Cons of Publishing a Book appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.

In this episode, we chat with Elizabeth Gay, the founder of Ìpàdé, an event and meeting space designed specifically for Black women and femmes of color. Elizabeth discusses how Ìpàdé came to be, from the initial idea to securing a physical location. She emphasizes the importance of flexibility and the willingness to adapt the vision for Ìpàdé based on the evolving needs of the business and the space. Opening the first space in 2022 allowed her to realize the growing demand for a larger event space as people began coming together more frequently. This realization prompted her to make the necessary changes and adjustments to the original vision of Ìpàdé.

Tune in to learn more about Elizabeth's inspiring entrepreneurial journey and the importance of creating inclusive spaces for marginalized communities. 

Show notes: nachesnow.com/169

• FREE TEMPLATE: Notion for Entrepreneurs, How I Organize My Life and Business
• THE WORKBOOK: It’s time to take care of you. Get The Life Cleanse Journal to reevaluate what’s important to you.
• DIGITAL NOTEBOOKS: I heart Goodnotes. I’ve created some notebooks and planners for you to try out.
• NEWSLETTER: I send my newsletter out using FloDesk because of their easy-to-use automations.

Kishshana Palmer is a focus and purpose coach who specializes in helping working women and entrepreneurs achieve clarity and focus toward entrepreneurial and life goals. She too struggled to find her passion and purpose and knows firsthand the frustrations of being unaligned with your purpose. After working in fundraising for years, she discovered her true calling in coaching and hasn’t looked back since. 

In this episode, we discuss simple steps career women can take to overcome the feeling of being overwhelmed and tips for anyone who may be struggling to make a career transition.

Please share your thoughts:

• Leave a note in the comment section below.
• Share this show on Twitter, Facebook, or Pinterest.

Support the show:

• Please rate me 5 stars on iTunes. Your rating and reviews help other people discover me.
• Subscribe on iTunes, YouTube, or Stitcher.

Subscribe on APPLE PODCASTS | STITCHER | ANDROID

• Kishshana started out in fundraising and has led external affairs teams for several national nonprofit organizations
• She did that for 16 years, and her focus was on fundraising, communications, marketing, and policy
• For the past two years, she’s been an entrepreneur, and she has recently replicated the income that she was making while working for a corporation full-time
• Her initial focus was fundraising because that was her expertise, but now she’s starting to pivot
• Kishshana discusses how to not to make decisions or career moves from a place of needing money
• Before jumping into entrepreneurship and spending money on entrepreneurial endeavors, think about what problem you are solving and how you are best positioned to solve it
• Kishshana discusses the struggles she faced during her first year and how she learned to accept that she’s a coach
• When she found herself overwhelmed, she took the following steps and asked herself these questions:
  • Take a life inventory; what is actually happening in your life?
  • What are you actually doing for money?
  • What are you actually passionate about?
  • What is your purpose?; is it singular or are there multi-purposes that you can weave together?
  • Map it out; use sticky notes, color pens, etc.
• She found that she is a focus and purpose coach that helps entrepreneurs and career women figure out what their next steps are
• Her advice if you’re feeling overwhelmed:
  • Stop wherever you are and take a moment of gratitude
  • Really take inventory of where you need the most help; how can you move the needle
  • Look at the small wins; did you approach it with joy
• Advice for career women who feel stuck:
  • Get with someone who can help you access your career objectively
  • Line up that career inventory with what’s happening in your life
  • Ask yourself these self reflection questions: Do you have a work sponsor? Who’s your work mentor? Have you moved beyond mentorship? What does that look like? How do you find it?; Set up a cultivation and stewardship plan for your own career
  • What are you doing to say yes to yourself?
• Favorite resources: planner, online business manager, planner tools, CPA, VA, graphic designer, developer, and online communities
• TIP: Really learn the tools you invest in

Website: kishshanaco.com
Instagram: @funddiva
Facebook: fabulouslyfundraising
Twitter: @funddiva
Pinterest: funddiva

Website: nachesnow.com
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The post 52. How to Discover Your Purpose and What To Do If You Feel Overwhelmed  appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.

It’s Women’s History Month, and as we celebrate the trailblazers, historians, and up-and-comers, I think it’s timely to speak about women supporting women. My guest this week, Elayne Fluker, has built a brand and business around this concept. She is the creator and host of the Support is Sexy podcast, a podcast dedicated to featuring women entrepreneurs and their stories.

Although her podcast is about entrepreneurship, Elayne also created a forum to serve as a meeting place where like-minded, creative, and talented women can collaborate, share, uplift, and support one another. Elayne discusses her own journey into entrepreneurship after having a successful and lucrative career as a media specialist, including how she made her leap and what she’s learned along the way.

She also provides a host of great tips on ways to market content to increase your following as well as how to market yourself. Forty-minutes of goodness coming your way. 

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• Leave a note in the comment section below.
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• Please rate me 5 stars on iTunes. Your rating and reviews help other people discover me.
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• Elayne has worked in media for more than 20 years
• Started career working in print media for magazines; first internship was at Essence; she was a junior editor and assistant for Susan Taylor
• Passionate about creating a space for women to share their stories, which is why she created her podcast (Support is Sexy) and Facebook mastermind group
• The Support is Sexy idea is about empowering women to know and believe that having it all doesn’t mean doing it all alone
• Has been a full-time entrepreneur since 2014; her last position was with Martha Stewart Living, where she was managing director for the Martha Stewart and Martha Stewart Weddings websites
• We discuss what to consider when contemplating making the leap from a 9-to-5  job to becoming a full-time entrepreneur
• Elayne often asks her clients: “How can you package what you’re already doing?”
• In 2015, she took a personal development workshop called “Momentum,” during which she found that the two most difficult things for successful folks to ask for were love and support
• She began saying “support is sexy,” which was often received positively, and she decided to use the phase as the name for her podcast
• Support and collaboration is a pillar of her business
• We discuss charging what you’re worth
• Tips for creating a following:
  • Be consistent; show up when you say you’re going to show up
  • Let people know about your business; ask people to tell other people
  • If you have a group, make sure you welcome new members (it helps it make it a friendly space)
  • Social media: share as much as possible and engage (remember you don’t have to be everywhere)
• Tip: Make sure you build your own platform; drive people back to your website
• Tip: Build your email list by developing offerings (i.e. guides)
• Advises that if you’re looking to get more press, consider being on other podcasts, local stations (tv and radio), and local events at the chamber of commerce (i.e. teach a class)

• Support is Sexy Mastermind on Facebook
• Support is Sexy Mastermind Membership 
• Chic Rebellion TV
• Tamara Fleming Photography
• Tropical MBA [podcast]
• Smart Passive Income [podcast]
• Entrepreneur on Fire [podcast]
• Tim Ferris Show [podcast]
• Think and Grow Rich by Napoleon Hill [book]
• #BlackExcellence: 5 Podcasts You Need in Your Life Right Now by Demetria Irwin
• 56 Podcasts That Brown Girl Bosses Are Now Playing
• Numi Oraganic Tea Rooibos
• Top 10 Tips To Be An Unforgettable Podcast Guest by Elayne

Website: elaynefluker.com
Website: girlonpodcast.com
Podcast: Support is Sexy
Tumblr: elaynefluker.tumblr.com
Instagram: @elaynefluker
Facebook: elaynefluker
Twitter: @elaynefluker
YouTube: Elayne Fluker

Website: nachesnow.com
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The post 51. Why Building a Community on Your Platform is Important + The Importance of Support appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.

Dawn Campbell has been my friend for, hmmm, let’s just say many years, and she is the epitome of an extrovert and social butterfly (although she begs to differ). Aside from her amazing social skills, Dawn is a program manager for local radio station in Florida and a marketing master. She has given me plenty of marketing advice during the years, and now I get the pleasure of having her share some of that advice with you.

Dawn shares some of the ways to spark conversation during social gatherings and also how to create a brief marketing pitch to prepare yourself for any situation. As a fellow creative, I understand the struggles of marketing content, but I also understand its importance to developing a successful business. I hope Dawn’s advice gives you a light-bulb moment or provides more tools for your marketing toolkit. 

Please share your thoughts:

• Leave a note in the comment section below.
• Share this show on Twitter, Facebook, or Pinterest.

Support the show:

• Please rate me 5 stars on iTunes. Your rating and reviews help other people discover me.
• Subscribe on iTunes, YouTube, or Stitcher.

Subscribe on APPLE PODCASTS | STITCHER | ANDROID

• When in social environments, try to find a common thread to start conversations
• To end a conversation, offer to exchange contact information
• Marketing Tips
  • Figure out who’s your target market
  • Find out where they are and use surveys to find out what their needs are
  • Develop a product or service that can connect you and the consumer
• How To Expand Your Reach
  • On social media forums, provide a promo that says tag “X” number of friends on this post to help expand your network
  • Consider offering periodic raffles, if it makes sense for your business
• If you have an event, consider having a workshop so attendees leave with actionable tasks
• “Make it about the consumer” – Dawn
• Dawn has worked as a program director for a radio station in Florida for several years; before that, she worked in the promotion department for another station
• Consumer Touch Points
  • Social Media (Twitter, Facebook, Instagram, Pinterest, etc.)
  • Google yourself or business (website, articles, etc.); figure out what people are seeing when they search for you or your business
  • Face-to-face connections at events (have a one minute elevator pitch ready)
  • Print: fliers, business cards, swag, etc.
  • Tip: Make sure you have a call to action
• During face-to-face engagement, offer this:
  • What you provide, i.e. product, service, and/or speciality
  • Ways of continued engagement, i.e. phone number, social media, or email
  • Why they should care; the “why” helps people remember you and the importance of keeping in contact with you

Instagram: @dawndaddda
Twitter: @DawnDaddda

Website: nachesnow.com
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The post 50. How To Work a Room + How To Market Your Business appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.

Photo: Jackie Armstrong Photography

As I mentioned during Danny's episode, I had an amazing time during a photoshoot with DFinney Photography a few months ago and was very pleased with the photos I received. This week’s guest is responsible for my complete transformation in the photos. Denyelle Duckett is talented makeup artist who creates signature looks for DFinney Photography.

Denyelle discovered her love for makeup after learning techniques from magazines and books. After giving herself a makeover she received compliments and requests for her services which led to her first wedding. Although flattered by the requests, she slow-walked into entrepreneurship by taking a job at a local retail makeup counter.

After a few years of working retail, Denyelle says she received a prompt from God to pursue her talent full-time. She launched her business in January 2013 and has not looked back since. Her career has skyrocketed, even earning her a nomination for a film she worked on. She talks about how she learned her business practices and how she’s managed to stay organized and focused while maintaining her booming business.

Website: denyelledbeauty.com
Instagram: @denyelledbeauty  + @thedenyellestory
Facebook: @denyelledbeauty
Twitter: @DenyelleDBeauty
IMBD: Denyelle Duckett

Website: nachesnow.com
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The post 49. DC Area Makeup Artist Shares How She Turned Her Passion Into A Full-Time Business appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.

I’m sure by now you’ve noticed that my website, nachesnow.com, recently had a bit of a face-lift, if you will. I added a few new pictures, and as my friend Astral Riles put it, the pictures completely “up-leveled” the site.

Those pictures were taken by this week’s guest, Danielle Finney, who is a local DMV photographer and entrepreneur. I found out about Danielle rather oddly, which I discuss in the episode, but she was highly recommended by several artists, and once I reviewed her website and Instagram feed, I knew she was perfect for the job.

Danielle discusses her unconventional path to photography, as a self-taught artist, and how it’s taken time for her to fully own her artistry and find her style. She also delves into her personal life and how challenges have helped her bring authenticity to her work and connect with her audience. I'm excited for her to share her story and to promote such an amazing talent. 

Website: dfinneyphoto.co
Instagram: @dfinneyphoto
Instagram: @dfinneymentoring
Facebook: @dfinneyphoto
Twitter: @dfinneyphoto
Pinterest: dfinneyphoto
Blog: dfinneyblog.co

Website: nachesnow.com
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The post 48. Building a Photography Brand With Heart + Battling Depression While Running a Business appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.

Burnout is real people!! I’m currently recovering from it as a result of overfilling my plate and stretching myself thin with numerous goals and have-tos this year. The perils of an overly ambitious, eager multipassionate. lol!! But really, it’s something that most people experience on a daily basis but not something we immediately recognize until our burnouts manifest themselves into sickness or a chronic condition.

This week’s episode is a solo episode, in which I discuss my recent bout with burnout as well as how to recognize burnout at the onset. I also share what I’ve found to be helpful with getting myself back in the groove and on track post burnout. Please enjoy and share with anyone you know who may be experiencing fatigue or exhaustion.

Website: nachesnow.com
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The post 47. How to Overcome Burnout and Stay Motivated appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.

So, I’m sure we’ve all been here before. One day, we examine our life and discover we’re not happy with one or a few aspects of our lives. Some may call it a “quarter life crisis,” but when this “crisis” serves as the impetus of you embarking on something great, is it really a crisis? This week’s guest, would answer that question with a resounding “no.”

Michelle Pfennighaus experienced exactly what I described above, but she also had a few scary and challenging health issues to deal with as well. When she sought help for her health conditions, she uncovered her lifestyle, including her often stressful job, were the culprits. Determined to find healthy, nontraditional means to heal herself, Michelle discovered food and yoga sessions were the perfect remedy.

Michelle’s astonishment with her healing completely transformed her life, starting her down a path not only to a new lifestyle, but new career. As a nutrition coach, Michelle provides her clients the space to make similar choices in their lives by equipping them with information that is often overlooked or not considered in daily living. She discusses her journey, but also gives great advice on creating a balanced diet and how our environment can often be a health trigger. 

Website: findyourbalancehealth.com
Instagram: @michellepfennighaus
Facebook: @michellepfennighaus
Pinterest: mpfennighaus
Radio Show: Healthy View Radio

Website: nachesnow.com
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The post 46. Health Coach Tips: How to Heal Yourself with Diet and Lifestyle Changes appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.

On the podcast I often speak with entrepreneurs who are either embarking on or engaging in their journey to business ownership, but this week, we’re shifting a bit to the business side of entrepreneurship. Those things we often forget about or neglect in the wanderlust of creating our businesses. My guest this week is an entrepreneur but also a lawyer, and although the profession is daunting to most, Rachel Brenke is anything but a traditional lawyer.

Rachel is most assuredly an entrepreneur and teacher at heart who happens to have a law degree. Before starting her own law firm, she had earned her MBA and operated and managed several social media forums to teach entrepreneurs how to run a successful business. Her business prowess has given her an edge as an attorney and enabled her to connect with a variety of clients, especially business owners.

Rachel discusses the importance of hiring a lawyer, what to look for during the hiring/selection process, and how to prepare yourself when meeting with a lawyer. She also gives us a glimpse into her personal life which includes running her own business, being a mother of five, writing children’s books, managing several blogs, and oh wait, competing in a triathlon on Team USA. How does she do it? Find out that and more now. 

Website: rachelbrenke.com
Shop: rachelbrenke.com/shop
Instagram: @rachelbrenke
Facebook: RachelBrenke2
Twitter: @rachelbrenke
LinkedIn: Rachel Brenke
Pinterest: rachelbrenke
YouTube: Rache Brenke 1
Podcast: Business Bites Podcast

Website: nachesnow.com
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The post 45. Rachel Brenke: Tips From an Attorney That Started as an Entrepreneur  appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.

Studio 78er’s!!! Who said you can’t have it all? This week’s guest proves you can have it all when you put out into the universe what you really want to happen. Farissa Knox is a successful business owner, author, mother, and wife who believes in making the most of her life and talent.

She started her career working as an advertiser and marketing executive for a privately-owned business, until one day she received a call that the company was going bankrupt. With her marketing and advertising prowess and a push from her husband, she decided to start her own marketing firm, RLM Media. In just under 10 years, she’s grown the business to gross earnings of $15 million.

Never getting complacent with her success, Farissa has harnessed her entrepreneurial magic and applied it to other business ventures, including a highly-popular digital platform and book. We discuss how she manages to juggle it all and what she attributes her success to. Another episode full of goodness.

Website: farissaknox.com
Instagram: @farissaknox
Facebook:farissaknox
Twitter: FarissaKnox
YouTube: Farissa Knox

Website: whatruwearing.net
Instagram: @whatruwearing
Facebook:  @whatruwearing
Podcast: Fast Fashion
Pinterest: wruw

Website: prgirlseries.com
Instagram: @prgirlseries
Facebook:  PRGirlSeries
Vimeo: WhatRUWearing (PR Girl Series)
Twitter: @PRGirlSeries

Website: RLM Media
Facebook: rlmmedia
LinkedIn: RLM Media
Twitter: @rlmmedia

Website: nachesnow.com
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The post 44. How to Start, Grow, and Maintain Multiple Businesses appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.

Quintel Gwinn studied interior design in college and worked for several major furniture and architecture firms before deciding to start her very own residential design company. Her ability to work on the technical and conceptual work as well as creative concepts sets her apart in her industry and provides her clients with an unmatched experience.

She discusses her initial challenges with learning the business aspects of entrepreneurship and in finding cultural resources and support in a field that seemed less diverse than others. Quin also delves into her customer base and how her role as an interior designer extends beyond providing services to high-end clients but filling a need and making interior design accessible for everyone. 

Website: quingwinn.com
Instagram: @quingwinn
Twitter: @quingwinn

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The post 43. Quin Gwinn: How She Made Her Mark as an African-American Woman Interior Designer  appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.

Are you ready for some serious motivation and inspiration? Then you won’t want to miss this episode of Studio 78 Podcast! Hosts Nache Snow and LaKaye Mbah are here to share their personal and business wins for the first quarter of the year, including some pretty impressive home decor purchases they’ve made.

But that’s not all – they’re also diving into their quarter-two goals and discussing how they plan to crush them. From creative projects to business ventures, these two ladies know how to set and achieve goals like champs.

And if you’re looking for reading recommendations to help you on your personal and business journey, Nache' and LaKaye have got you covered. They’re sharing some books on entrepreneurship, personal growth, and history on their reading list.

So whether you’re an aspiring entrepreneur or just looking to level up your personal development, this episode of Studio 78 is a must-listen. Get ready to be inspired, motivated, and ready to conquer whatever goals you set for yourself!

SHOW NOTES: NacheSnow.com/168

• SPEAKPIPE: Leave a voice message! 
• FREE TEMPLATE: Notion for Entrepreneurs, How I Organize My Life and Business
• THE WORKBOOK: It’s time to take care of you. Get The Life Cleanse Journal to reevaluate what’s important to you.
• DIGITAL NOTEBOOKS: I heart Goodnotes. I’ve created some notebooks and planners for you to try out.
• NEWSLETTER: I send my newsletter out using FloDesk because of their easy-to-use automations.

This week’s guest proves that sometimes all you need is curiosity, drive, and passion to make your dreams a reality. Lauren Carnes’s love for capturing moments and telling stories with a camera began in high school, where she served as the yearbook editor, and followed her throughout her college tenure. She dabbled in graphic design and advertising before landing in the public relations arena, which may seem like a stretch from photography, but Lauren always kept her love for photography alive.

While maintaining her 9-to-5, she began casually offering to take engagement and wedding photos for her friends as gifts, and what started as a hobby and small gesture, quickly morphed into an overwhelming demand for her services. What truly makes Lauren’s story amazing, is that she’s a self-taught photographer who let her passion guide the way.

Website: laurencarnes.com
Instagram: @laurenlcarnes
Facebook: laurencarnesphotography
Pinterest: laurenlcarnes

Website: nachesnow.com
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The post 42. Visual Story Telling of Brands, Food and People Through Photography appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.

As we take a quick holiday break during the second season of the Studio 78 Podcast, I thought it would nice to explore an often overlooked but super important creative medium, videography. In today’s digital world, we rely heavily on photos as well as videos to connect and share the stories of our lives, and my guest today, Amelia Diaplo, is known for assisting her clients with doing just that.

Amelia is a L.A. based videographer who is drawn to illuminating the passion and processes of creatives and makers through videos. I was drawn to the authenticity and quality of Amelia’s videos, and she explains her process in today’s episode. She also provides advice on how to choose a videographer and some tools you may consider using if you or someone in your life is considering turning your hobby into a full-time gig.

Website: ameliadamplo.com
Facebook: ameliadamplo
Instagram: @ameliadamplo

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The post 41. Starting a Videography Business: Equipment, Getting Clients, and Developing a Style appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.

Bullet journaling has become my new obsession, and continuing my quest to inspire others to start their own journals, this week I welcomed Sanae (IG @cursedjournal) as guest to share her methods, tools, and inspirations for her bullet journals.

Sanae has always enjoyed writing and journaling and stumbled upon bullet journaling to organize her life and thoughts. Being the true creative that she is, what initially started off as a series of lists, blossomed into pages of artistry in the form of a bullet journal.

Sanae views her journal as more than art and attributes it with assisting her with self-discovery, inspiration, organization, and creativity. See folks, there’s more to this than just making lists. Sanae shares all this and more in today’s episode, along with suggestions for supplies, just in case you want to add a few things to your Christmas list.

Instagram: @cursedjournal

Website: nachesnow.com
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The post 40. How to Start a Bullet Journal: A Diary, Planner and Journal All In One appeared first on Nache’ Snow - Resources for Creative Entrepreneurs | Studio 78 Podcast | Entrepreneur, Maker + Queen of Side Hustles.