StrategyCast – Détails, épisodes et analyse
Détails du podcast
Informations techniques et générales issues du flux RSS du podcast.

StrategyCast
Lori Jones from Avocet Communications
Fréquence : 1 épisode/6j. Total Éps: 509

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.
Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.
It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.
For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
Classements récents
Dernières positions dans les classements Apple Podcasts et Spotify.
Apple Podcasts
🇨🇦 Canada - marketing
09/11/2024#57
Spotify
Aucun classement récent disponible
Liens partagés entre épisodes et podcasts
Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.
See all- https://smith.ai/
342 partages
- https://www.becomingyourbest.com/
261 partages
- https://www.linkedin.com/in/tiffanibova/
214 partages
- https://www.linkedin.com/in/kiri-masters/
197 partages
- https://www.linkedin.com/in/clairebahn/
103 partages
- https://www.facebook.com/strategycast
78 partages
Qualité et score du flux RSS
Évaluation technique de la qualité et de la structure du flux RSS.
See allScore global : 43%
Historique des publications
Répartition mensuelle des publications d'épisodes au fil des années.
Unlock the Ultimate Strategy for Startup Success with Growth Marketer and GTM Advisor Michael Newman
Épisode 513
mardi 5 novembre 2024 • Durée 34:06
Supercharge your startup's strategy! Learn how to effectively set performance targets, use AI tools for initial metrics, and align your team for ultimate market success. Plus, get insights on overcoming budget constraints and staying agile in a competitive landscape.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 03:38 Use AI or peers to obtain performance metrics.
- 07:12 Budget allocation based on impact and responsibility.
- 10:35 Plan activities based on capacity and resources available.
- 15:48 Focus on gaining customers, not just transactions.
- 19:47 Refine ideal customer profile for targeted success.
- 23:08 Real-time physical model enhances stakeholder collaboration.
- 24:03 Realign objectives, establish credibility, reassess strategy.
- 27:52 Objective alignment crucial for a cohesive model.
==Where You Can Find Us==
- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
Embracing Risk and Finding Strategic Opportunities with Karley Cunningham of Big Bold Brand
Épisode 512
mardi 29 octobre 2024 • Durée 36:11
In challenging times, standing out is hard, but it's all about taking strategic risks! Learn bold marketing tactics, elevate your brand, and make AI work for you. Plus, grab tips on maintaining brand identity without a full rebrand.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 03:50 Choosing positivity over fear in marketing efforts.
- 06:48 Recognize cycles; adapt accordingly without forcing growth.
- 10:06 Perfect time for bold testing and innovation.
- 15:49 Provide proof you're a partner, not vendor.
- 16:29 Leverage insights, avoid rebranding, prioritize brand building.
- 20:34 Stakeholders question the ROI and purpose of branding.
- 25:12 Custom chat screens resumes, sends decline letters.
- 28:32 Measuring brand success: reputation and exposure tracking.
- 32:02 Be relentlessly helpful, nurture relationships, seize opportunities.
==Where You Can Find Us==
- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
Thriving with Impactful Marketing Strategies in the “Messy Middle” with Dionne Mejer of Revenue by Design
Épisode 503
mardi 27 août 2024 • Durée 43:39
Transform your sales and marketing alignment for unstoppable revenue growth! In this episode, we break down practical strategies to tackle the "messy middle" of your initiatives. Learn how to design a structured framework for success, align messaging, and ensure follow-through. Plus, tips on using AI for insightful research and engaging training methods to keep your team motivated and effective.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 05:40 All companies face the messy middle challenge.
- 07:22 Framework for systematic teaching and communication strategy.
- 10:55 Advertising must capture attention and be clear.
- 14:56 Challenging to generate revenue streams, but possible.
- 18:45 Ensure proper sales strategy, tools, and training.
- 19:46 Clients may need external insights for recommendations.
- 24:05 Focus on understanding revenue growth for businesses.
- 29:24 Differentiation of marketing and sales messaging is essential.
- 30:52 Planning, coordination, and execution of marketing strategies.
- 35:49 Guidelines, structure, and AI for sales professionals.
- 38:32 Utilizing tools for accurate information and efficiency.
==Where You Can Find Us==
- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
Episode 413: Demystifying startup leadership with Lori Jones and her guest Startup Marketing Leader Sarah E. Brown
Saison 5 · Épisode 413
mardi 5 juillet 2022 • Durée 29:01
Demystifying startup leadership with Lori Jones and her guest Startup Marketing Leader Sarah E. Brown on the Integrate & Ignite Marketing Podcast.
Episode 412: Building Trust by Flipping the Script on the Status Quo with Achim Klor of Ziro
Saison 5 · Épisode 412
mardi 21 juin 2022 • Durée 36:30
Challenging the status quo means being bold. Join host Lori Jones and her guest Achim Klor of Ziro on this episode of the Integrate & Ignite Marketing Podcast as they flip the script on marketing.
Episode 411: Marketing’s Role in Bringing a Brand’s Mission to Life and Making its Values Relatable with Andrew Bennett of Smartsheet
Saison 5 · Épisode 411
mardi 7 juin 2022 • Durée 32:52
Episode 410: Taking a Branded House Approach With Ryan Green of the Yoder Family of Companies
Saison 5 · Épisode 410
mardi 31 mai 2022 • Durée 29:37
Developing a House of Brands around a vision and core values with guest Ryan Green of the Yoder Family of Companies on this edition of Integrate & Ignite. Tune in to this episode as Ryan shares lessons learned in launching this unique approach, developing a powerful positioning statement, and the importance of promoting consistency and a shared vision with internal and external stakeholders.
Episode 409: Owning Your Authority Position to Drive Sales with Stephen Woessner of Predictive ROI
Saison 5 · Épisode 409
mardi 24 mai 2022 • Durée 40:32
We are entering the era of Authority. Learn more about what this means for marketers from host Lori Jones and her guest Stephen Woessner of Predictive ROI on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Stephen shares his three essential elements to building your brand authority and discusses his strategies for creating transitional moments for your audience and inspiring trust.
Episode 408: The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir
Saison 5 · Épisode 408
mardi 17 mai 2022 • Durée 25:18
The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir on this episode of the Integrate & Ignite Marketing Podcast.
Episode 407: Taking an Outside-In Look at Your Marketing Strategies with Ian Truscott of the Spotler Group
Saison 5 · Épisode 407
mardi 10 mai 2022 • Durée 30:32
From competitive insights to tapping into the customer journey, developing marketing strategies is all about finding that “sweet spot.” Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Ian Truscott of the Spotler Group to learn more.