Explorez tous les épisodes du podcast Strategy, Story & Stakeholders

What separates a leader who presents information from one who makes people actually care?

In this episode of Strategy, Story & Stakeholders, Max Forsyth sits down with Don Yaeger, 14-time New York Times bestselling author, veteran journalist and author of The Business of Storytelling.

Don Yaeger has spent decades studying some of the world's most successful leaders, teams and organisations to understand what makes their communication memorable. He also became a storytelling coach to Simon Sinek and his wider community, teaching the craft of storytelling and how leaders can use it to create greater impact.

Their conversation explores a challenge facing communications leaders every day: how do you take strategy, financial performance, transformation and complex business information and turn it into a story that people understand, remember and act on?

Strategy, Story & Stakeholders is the podcast for senior leaders in communications, corporate affairs and investor relations. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/sign-up-pricing

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

What do agencies really think about their clients?

In this episode of Strategy, Story & Stakeholders, Max Forsyth sits down with Rob Lester, Managing Director of THREESIXTY Communications, to discuss what separates great agency-client relationships from average ones and how communications leaders can get more value from their external partners.

Rob began his career as a journalist before moving into communications and now advises some of the world's best-known brands on reputation, crisis communications and media strategy.

Together, they explore:

• What agencies genuinely value in their best clients
• Why the strongest partnerships feel like one communications team
• How in-house leaders can get more strategic value from agencies
• Why proactive communications beats simply reacting to headlines
• The future of corporate communications and reputation management
• Whether storytelling is losing its place in modern communications

The conversation also dives into two fascinating case studies:

🏎️ Formula One communications and the challenge of managing elite personalities, sponsors, media scrutiny and competing stakeholder interests in one of the world's most high-pressure environments.

✈️ Wizz Air's reputation turnaround, including how a more proactive communications strategy helped improve media sentiment, strengthen journalist relationships and reposition the airline's leadership team as credible industry voices.

Whether you're working in communications, corporate affairs, public affairs or agency leadership, this episode offers practical lessons on reputation, stakeholder engagement and building stronger communications partnerships.

Strategy, Story & Stakeholders is the podcast for senior leaders in communications, corporate affairs and investor relations. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/sign-up-pricing

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

Gab Ferree has helped lead communications at some of the world's most recognised technology brands, including Slack and Bumble.

In this episode of Strategy, Story & Stakeholders, Gab joins Max Forsyth to discuss what separates high-performing communications leaders from the rest, why influence matters as much as expertise, and how communications functions can earn a genuine seat at the leadership table.

Topics covered include:

• Building influence beyond the communications function

• The evolving role of the communications leader

• Leading through growth, change and uncertainty

• Creating stronger relationships with executive stakeholders

• Lessons from leading global communications teams at Slack and Bumble

• Career advice for communications professionals looking to step into senior leadership roles

Whether you're a Chief Communications Officer, Head of Corporate Affairs, Investor Relations leader or communications professional looking to accelerate your career, this conversation offers practical insights from someone who has operated at the highest levels of the profession.

Strategy, Story & Stakeholders is the podcast for senior leaders in communications, corporate affairs and investor relations. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/sign-up-pricing

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

What does it take to rebuild trust when your company has faced one of the most public corporate crises in recent memory?

In this episode of Strategy, Story & Stakeholders, Max Forsyth is joined by Thiago Viana, Head of Global Communications & Corporate Affairs at WeWork.

Following WeWork's Chapter 11 restructuring, Thiago joined the business to help lead one of the most fascinating reputation and communications transformations of recent years.

Working alongside CEO John Santora and Chief Marketing & Communications Officer Petula Lucey, he has helped reshape the company's narrative, rebuild stakeholder trust and communicate a new chapter for a globally recognised brand.

Strategy, Story & Stakeholders is the podcast for senior leaders in communications, corporate affairs and investor relations. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/sign-up-pricing

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Strategy, Story & Stakeholders, Max Forsyth sits down with Andrea Klettner, Director of Communications at Avison Young UK & Ireland, to explore what she's learned from a career spanning journalism, agency consultancy and in-house communications leadership.

Andrea reflects on the transition from reporting the news to shaping corporate narratives, revealing why her biggest surprise wasn't how journalists work, but how much strategic thinking sits behind effective communications. She discusses the importance of starting with outcomes, embedding communications into business strategy rather than treating it as a standalone function, and why trusted advisers are distinguished by their ability to listen before they speak.

Strategy, Story & Stakeholders is the podcast for senior leaders in communications, corporate affairs and investor relations. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/sign-up-pricing

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

Traditional corporate fluff doesn’t fly in high-performance, high-stakes environments.

In this episode of Strategy, Story & Stakeholders, host Max Forsyth sits down with Caroline Vasquez, Chief Marketing and Communications Officer at DRW.

Caroline has spent her career operating at the sharp intersection of finance, technology, and global markets — fostering deep corporate trust through volatile market cycles.

Max and Caroline dive into what it truly takes to align corporate messaging with business realities, exploring why communication must always serve strategy, not just spin.

Strategy, Story & Stakeholders is the podcast for senior leaders in communications, corporate affairs and investor relations. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/sign-up-pricing

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Strategy, Story & Stakeholders, Max Forsyth sits down with Sophie Timms, Corporate Affairs Director at Kier Group. With over 25 years of experience across financial services and infrastructure, Sophie has a unique perspective on what it takes for communications leaders to move beyond being "note-takers" to becoming strategic drivers at the Exco table.

Sophie shares the lessons learned from Kier’s recent CEO and CFO transitions, the "test and learn" approach she used to build her own commercial acumen, and why the construction industry needs to stop talking about "bricks" and start talking about "outcomes". We also explore the practicalities of engaging a dispersed five-generation workforce and why an endurance mindset is essential for navigating the 24/7 news cycle.

Strategy, Story & Stakeholders is the podcast for senior leaders in communications, corporate affairs and investor relations. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/sign-up-pricing

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

Most healthcare brands struggle to tell a cohesive story that encompasses complex services and stakeholder trust — CVS Health is transforming that challenge into a strategic advantage. In this episode, Brian Henry, SVP and Chief Communications Officer at CVS Health, reveals how the company is shifting perceptions from neighborhood pharmacy to a comprehensive, trusted health tech powerhouse with a landmark $20 billion modernization plan.

This episode is perfect for healthcare communicators, health tech innovators, and corporate storytellers eager to learn how a Fortune 10 company is redefining trust and engagement in a complex industry. Brian’s insights into transparency, impact, and leadership vulnerability offer invaluable lessons for anyone looking to elevate their organization’s narrative — and unlock new opportunities amid rapid technological change.

Strategy, Story & Stakeholders is the podcast for senior leaders in communications, corporate affairs and investor relations. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/sign-up-pricing

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

How do you build a multi-billion dollar financial infrastructure in a sector often dismissed as "the Wild West"?

For Katie Evans, Chief Business Development and Communications Officer at Swarm, the answer lies in three things: regulation, radical simplicity, and the "Power of Three."

In this episode, Katie joins Max Forsyth to discuss Swarm’s strategic evolution and its recent acquisition by Inveniam. We step away from the "crypto-bro" hype to explore the actual mechanics of Real-World Asset (RWA) tokenization—using everything from Apple stocks to designer shoes as verifiable digital collateral.

Key discussion points include:

• The Transition from TradFi to DeFi: Lessons from the London Metal Exchange and eToro.

• Building Credibility: Why Swarm chose to "steep its story in regulation" to attract institutional fiduciaries.

• The Power of Analogy: Using the "Louboutin Ledger" to make complex financial structures tangible for investors.

• The Agentic Shift: Preparing financial markets for a future where AI agents, not just humans, manage and rebalance portfolios.

• The Future of PR: Why engaging with the press is more critical than ever in the age of LLMs.

Strategy, Story & Stakeholders is the podcast for senior leaders in communications, corporate affairs and investor relations. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/sign-up-pricing

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

In a world often defined by noise and uncertainty, how can a 100-year-old icon use the power of story to inspire confidence in the future?

In this episode of Strategy, Story & Stakeholders, host Max Forsyth is joined by Stacey Jones, Chief Communications Officer at Honeywell, for an uplifting conversation on the evolution of a global giant. Speaking in February 2026, Stacey shares the inside story of Honeywell’s transition into three specialized, future-focused companies—a move designed to sharpen their impact on aviation, automation, and energy.

Stacey moves beyond the technicalities of the "split" to focus on the human energy driving it. She discusses why she remains "glued" to the communications profession after three decades, the joy of "future-shaping," and how authentic storytelling can bridge the gap between complex industrial innovation and the everyday lives it improves.

Key themes of progress and partnership in this episode:

• The "Future Shapers" Spirit: Why Honeywell’s internal rallying cry has become a badge of pride for employees and a cornerstone of their global brand.
• Stories That Connect: Moving from "complex products" to "tangible impact"—how to communicate mission-critical work (like landing planes safely) in a way that resonates with the heart.
• The Joy of Curiosity: Stacey reflects on her journey from reporter to CCO, and why a "true interest" in people is the secret to a high-performing comms team.
• Leading with Optimism: Navigating a historic separation by focusing on growth, new possibilities for workers, and the "absolute magic" of a coordinated global message.
• The Power of Mentorship: A candid look at why building a career is about the people you lift up (and those who lift you), featuring Stacey’s advice on finding your own "straight-talking" advocate.

Strategy, Story & Stakeholders is the podcast for senior leaders in communications, corporate affairs and investor relations. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/sign-up-pricing

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Strategy, Story & Stakeholders, host Max Forsyth sits down with Craig Spence, the Chief Brand and Communications Officer for the International Paralympic Committee (IPC).

With over 15 years at the helm of the IPC’s narrative, Craig shares how the Paralympic Games serve as a monumental catalyst for global social change. This isn't just about sport; it’s about a movement that improves the lives of the world’s 1.3 billion people with disabilities. From changing Japanese legislation to making the Paris Metro more accessible, Craig discusses the tangible legacy left behind long after the closing ceremonies.

Looking ahead to the 2026 Winter Olympics and Paralympics in Milano Cortina, Craig highlights the strategic priorities for ensuring the games deliver both world-class sport and a lasting societal impact.

Strategy, Story & Stakeholders is the podcast for senior leaders in communications, corporate affairs and investor relations. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/sign-up-pricing

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Jenny Hall, Chief Corporate Affairs Officer at Royal Mail, discusses her role in leading corporate affairs and ESG initiatives within one of the UK's most scrutinised organisations.

She shares insights on the importance of communications strategy, stakeholder engagement, and the challenges of managing a large workforce while navigating public scrutiny. Jenny emphasises the need for a clear strategy in prioritising communications efforts, the integration of internal and external communications, and the significance of sustainability initiatives in shaping the future of Royal Mail.

Strategy, Story & Stakeholders is the podcast for senior leaders in communications, corporate affairs and investor relations. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/sign-up-pricing

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

Ed Whitehead, Advisory Director - Corporate Reputation at Ipsos, joins Strategy, Story & Stakeholders to take us through the Ipsos Reputation Council 2025 Report: The Eye of the Storm.

We examine the changing nature of crisis communication, arguing that organisations must stop treating crises as one-off incidents and instead recognise them as a permanent fixture of modern business. 

We explore how geopolitical instability and a widespread loss of faith in institutions are forcing communicators to rethink their approach. And our discussion also touches on the value of strategic silence, the complexities of ESG, and how AI is likely to reshape the industry. 

Above all, we maintain that integrity and trust remain the only reliable anchors in such an unpredictable climate.

Strategy, Story & Stakeholders is the podcast for senior leaders in communications, corporate affairs and investor relations. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/sign-up-pricing

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

What separates a "good" communications director from a true strategic business partner in the C-suite?

According to Tabita Andersson, author of Chief Communications Officers at Work, the answer isn't creative flair or perfect copywriting—it's deep business acumen.

In this episode of Strategy, Story & Stakeholders, Max Forsyth sits down with Tabita to explore the evolution of the CCO role. Drawing on interviews with communications leaders from global giants like GE and A.P. Moller - Maersk, Tabita shares why the modern CCO must move beyond "polishing the message" to become the organization's strategic radar.

We discuss:

• From Output to Outcome: Why CCOs must stop measuring success by press clippings and start measuring by strategic impact.
• The Language of the Boardroom: Why understanding the P&L, balance sheet, and business model is the only way to gain influence with the CEO and CFO.
• Stakeholder Mapping: Moving from "broadcasting to the public" to surgical engagement with investors, regulators, and employees.
• AI in Communications: Why Artificial Intelligence won't replace the CCO—but will force them to double down on judgment, empathy, and strategy.
• Career Advice: Practical steps for aspiring leaders to build their internal network and strategic capability.

Guest: Tabita Andersson, Communications Leader & Author of Chief Communications Officers at Work.

Host: Max Forsyth, Founder & Managing Director, Comms Search & Selection.

Resources:

• Get the Book: Chief Communications Officers at Work is available on Amazon now.
• Visit our Website: commssearch.com
• Connect with Max: LinkedIn Profile

Strategy, Story & Stakeholders is the podcast for senior leaders in communications, corporate affairs and investor relations. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/sign-up-pricing

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

In the second episode of Strategy, Story & Stakeholders, we sit down with Rebecca Matts to explore the nuances of corporate affairs.

Rebecca shares her path from starting as a junior marketing executive at Clifford Chance to becoming a trusted communications and corporate affairs advisor at firms including HSBC, UBS, BlackRock. Nomura, SThree and Hines, revealing how she aligns communications strategies with business strategy. We discuss the role of authenticity and clarity in storytelling and offer practical insights for senior executive, Board or businesses looking to build trust and influence.

Whether you're new to the field, an experienced professional or in the C-Suite, Rebecca's perspective provides valuable takeaways for navigating the corporate landscape.

Strategy, Story & Stakeholders is the podcast for senior leaders in communications, corporate affairs and investor relations. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/sign-up-pricing

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Strategy, Story and Stakeholders, host Max Forsyth speaks with Charlotte Otter, an expert in executive communications who previously led executive communications and internal communications for SAP, the global tech giant with 130,000 employees, and now author of 'We Need New Leaders.'

They discuss the evolving dynamics of leadership communication, the importance of self-awareness, and the power of storytelling in engaging stakeholders. Charlotte emphasises the need for leaders and CEOs to be authentic and courageous in their communication, especially in a time when trust is paramount. The conversation also touches on the challenges of engaging hard-to-reach audiences and the necessity of integrating inclusivity into corporate culture.

00:00 Introduction to Executive Communications

06:15 The Need for New Leadership

09:49 Self-Awareness in Leadership

11:37 The Power of Storytelling

14:21 Engaging Hard-to-Reach Stakeholders

16:23 Internal vs External Communication

20:10 Advice for New CEOs

Strategy, Story & Stakeholders is the podcast for senior leaders in communications, corporate affairs and investor relations. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders.

Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/sign-up-pricing

Website: commssearch.com

Hosted on Acast. See acast.com/privacy for more information.