Strategy Hour | Online Marketing for Business Growth – Détails, épisodes et analyse

AI is one of the things that is probably at the forefront of every business owner’s mind, and if you feel like you don’t quite know what’s going on, you are not alone! In this conversation, marketing entrepreneur and digital nomad Zach Boyette joins us to discuss how to stay SEO-relevant in the age of “robots.”  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! AI is changing so many parts of marketing right now. A great way to get on top of these new changes is to focus on the SEO side of things. Many of you might know how to get to the top of Google searches but may be clueless when it comes to doing the same on ChatGPT and Gemini, for example. Today, Zach walks us through what brands can do to improve SEO using AI.  Episode Highlights How to Leverage AI to Improve Search Engine Optimization. [0:04:54]  How to Become a Top Search Result on Large-Language Models. [0:14:39] The Future of Marketing in the World of AI. [0:32:24] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

When looking to make positive changes in your life, why not start with making sure you’re sleeping well? If you are having a hard time falling asleep, staying asleep, and battling with overall energy levels, then this episode is for you! Joining us is the incredible health consultant Tanessa Shears to discuss how you can sleep smarter and share bio-hacks to become a better-performing entrepreneur.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Tanessa started her business as a personal trainer and nutrition coach and she very quickly realized that so many of her clients were entrepreneurs who needed that extra push to optimize their health. Sleep is often a forgotten component of health and when Tanessa was pregnant, she became more aware of how little sleep entrepreneurs are getting and how that is affecting their businesses. That is why she incorporated a third pillar into her business, sleep! Tune into this conversation to hear a breakdown of the architecture of your sleep, how to sleep better, creating the right environment to help your brain and body wind down for sleep, wearable sleep tracking devices and so much more! Episode Highlights The Architecture of Your Sleep. [0:08:37]  How Do We Sleep Better? [0:12:51] The ‘Zone Out’ Period and How to Fall Asleep Easier. [0:16:43] What Slowing Down Can Look Like. [0:25:33] Tanessa’s Favorite Wearable Tech and How She Incorporates it Into Her Work. [0:30:47] What to Do When Either Your Deep Sleep or REM Sleep is Suffering. [0:36:20] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever ghosted your email list and wondered about how to make a comeback? Or if you even could! You're not alone, and I’m here to help. In this episode, I’m diving deep into the art of reengaging an inactive audience authentically and strategically. We’ll talk about why the gap happened, how to assess the situation, and, most importantly, how to craft a comeback plan that feels true to you. I’ll share actionable steps to get your email list going again, from providing genuine value to maintaining consistency. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! I know it can be overwhelming, but you’re not in this alone. I’ve heard your stories, and I’m excited to share insights and strategies to help you move forward. Whether it's finding inspiration or knowing how to avoid the pitfalls, we’re covering it all. Ready to turn that ghosted list into a thriving community? Your comeback story starts here – let’s make it happen! Episode Highlights Evaluate Where You Are At [0:03:25] The Risks of Reviving Your Email (And How to Address Them) [0:06:27] Are You Ready to Commit to Email? [0:08:37] How to Reengage Your Audience [0:10:54] Crafting Your Comeback [0:13:00] Finding What Works [0:15:35] Templates and Resources [0:20:34] How to Move Forward [0:21:33] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

I’ve dedicated today’s episode to telling you how I increased my downloads by a whopping 43% in just 30 days while multiplying my new subscribers by 12! These are crazy numbers at this scale. This is usually the kind of growth you would see over a year when you already have millions of subscribers. Today I’m sharing what I did differently and how I was able to drive so much more traffic and so many more sign-ups in real-time. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In our last episode, Mariah Coz joined me to discuss our predictions for what the future of online business could look like. Today’s episode continues where we left off and gets into how these predictions will impact marketing in the online business world. Tuning in, you’ll learn why there’s no one-size-fits-all approach to marketing, and how you should tailor your marketing strategy depending on your business model, whether that’s one-to-one, hybrid, or one-to-many. I unpack the answers to some commonly asked questions, including how niche you should go and how to identify who you’re talking to, before taking a look at how audiences have changed over the past few years. You’ll also find out how your audience impacts your efforts to be more visible and nurture leads, plus advice on what you can do to take your next steps! I want you to market your business in a way that works for YOU, not just now, but also in the future. So, join me as I break down everything you need to know about the future of marketing for online businesses! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

There have been so many upheavals in the past few years, from COVID to the rise of AI, that making any predictions about the future can seem like an exercise in futility. But when you’ve spent enough years in an industry you become attuned to customer needs in new and surprising ways, allowing you to gain a deeper sense of where things may be heading next. Today on the podcast I’m thrilled to be talking with the wonderful Mariah Coz, Founder of Fearless CEO, where she helps creators monetize their business, through community content courses, and other creative digital products. Mariah is someone I’ve known in this online industry since the early days of my business. And over the last couple of years, I've had the great honor and pleasure of getting to know her as a personal friend. For today’s episode, Mariah and I get into a topic we are both extremely excited to discuss, namely, the future of online business and what this looks like. We get into how online business has changed since we first started in the industry, what to consider when choosing the path that makes the most sense to you, how we expect selling to evolve in the online space, and much more. Whether you’re a newbie unsure of where to start, or a seasoned professional taking stock of where to go next, this conversation covers all of it. And while we can’t predict the future with unerring accuracy, we can share what we expect based on everything we’ve learned over the past few years. So, for an expansive conversation on industry predictions and our advice on how to adapt from myself and the wonderful Mariah Coz, be sure to tune in today! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

During today’s episode, I tell the story of how I went from a full-on crisis to the most clarity I have had in years! I want to invite you to join me in this movement. When I was able to take a deep breath for the first time, I knew that other people needed to experience this. I believe that everyone deserves the financial freedom that lets you go from social security to true financial freedom and lasting wealth that creates a secure future. I want you to have that gift! It’s not just about me. It’s not just about helping people to become stable. This is for every person running a business. I want you to be a part of it, so tune in today to learn how I went from crisis to clarity, discovered what’s next for my life and career, and how you can too! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen in on the phenomenal live webinar we offered this week. This information will change countless lives and give more women opportunities. I'm sharing clear strategies for scaling a business that most people don’t know about. We aren't messing with trendy marketing tactics that don’t work the same way for everyone. Every business is different and one person’s success does not define your own. That’s why I'm sharing the exact strategies and facts that will bring you success (and not just the shiny, sexy ones). You need this information. I will redefine what transparency looks like in this industry because it was not easy to get to where I am today. This is my genuine desire to see you succeed! If you'd like to see the slides that went along with this, you can watch the full video replay at bossproject.com/untitled-training. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

I went from one sale to 439 leads in just 48 hours and I’m going to tell you exactly how I did it! I recently took the biggest gamble I have ever taken in my business. I refunded tickets to my upcoming Sales Flow workshop and scrapped everything my team and I had spent weeks preparing for. I did this because only one ticket was bought in 24 hours when I announced my workshop. This mission is far too important to me to let one dry season put me under. You only have one life and I want women everywhere to have choices, opportunities, and freedom! I can only make the kind of impact I want to make if more women in business know what I know.  So, I came up with a plan to save this workshop, this business, and a plan that will change countless lives and give more women opportunities. In nearly a decade of business, I have never seen numbers rise this fast! There are clear strategies for scaling a business that most people don’t know about. Instead, they have to rely on trendy marketing tactics that don’t work the same way for everyone. Every business is different and one person’s success does not define your own. That’s why I want to share the exact strategies and facts that will bring you success (and not just the shiny, sexy ones). You need this information. I will redefine what transparency looks like in this industry because it was not easy to get to where I am today. Sign up for my Untitled Workshop now at bossproject.com/untitled. This is my genuine desire to see you succeed and you have nothing to lose!  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

I like to see this time of year as the opportunity to dive back in and come up with a fresh approach to plan for the future! This season can be about refining what you have built so that your business can continue to support you for a long time. I know that many of you use this time to make new goals and create new opportunities, but today I want to talk about what it looks like to prepare your business so that you’re ready when life comes at you again. Shit is going to hit the fan whether you want it to or not and I want you to build a business that can survive that without being so dependent on you. Personally, I never want to be financially dependent on anyone else and I know that many of you feel the same way! You want your business to work even when life gets thrown your way. You aren’t trying to fix the ‘shit,’ you’re trying to live and work while it’s happening! I do not think enough people understand the reality of the added stress being a business owner brings. The tiniest thing can happen that will completely derail your day or even your life. These things are part of life and will happen whether you have a business or not. So how do we deal with these challenges as they come up and prevent them from completely altering our future success? I know so many of you wish you could wave a magic wand and be at the point in your business where you could rely on it consistently in challenging seasons. And not being there yet is fine! What I want you to do is create a business that allows you to prioritize what you want and that is built to survive if you have to walk away for a while. If you want a business that can handle these things, you’re going to have to make some changes. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices