Explorez tous les épisodes du podcast Story-Driven Business podcast with Susanna Rantanen

🔥 CEOs, listen up. The most powerful storyteller in your employer brand isn’t HR or comms. It’s YOU.

When the person at the top goes quiet, so does the culture.
But when you lead with a story—authentic, value-based, human story—your people don’t just listen.

They align. They believe. They act.

In this final part of my podcast series on modern leadership branding, I unpack why narrative power is the new executive influence tool—and what it looks like when the CEO becomes the Chief Storyteller.

✔️ What stories you should be telling
✔️ Where to show up (without being an influencer)
✔️ How to build credibility, consistency and culture with story

This episode isn’t just for top execs—it’s for every EB pro trying to get their CEO to finally step up and speak up. 🎤

Show notes available here: https://modernemployerbrand.com/podcast198
📕 Get the book: https://storydrivenemployerbranding.com

 

RIP old-school EVPs. They had a good run… until nobody believed them anymore. 🙃

The world has changed. People want work that fits into their lives—not just flashy slogans and buzzword bingo on your careers page.

In this episode of the Story-Driven Business Podcast, I’m showing you the modern replacement:
✨ The Modern Work-to-Life Promise
✨ Real, evolving Key Story Themes

These aren’t just words. They’re the foundation of trust, retention and reputation.

Learn the method → storydrivenemployerbranding.com

HOT TAKE: If your employer brand still revolves around your CEO, tech stack, or product features… you’re not branding a company. You’re feeding an ego.

And egos don’t scale.
People do.
Your people are the hero of your business strategy. Not you.

In my latest episode of the Story-Driven Business Podcast, I dive into a mindset shift that turns modern leadership on its head:
🎙️ “The Talent is the Hero: A Leadership Shift That Changes Everything”

When leaders stop trying to be the centre of the story and start guiding their people as the protagonists, trust builds. Retention grows. Innovation takes off. And employer branding? It becomes magnetic.

👉 Are you ready to lead like Yoda, not Iron Man?

Find the show notes for this episode: modernemployerbrand.com/podcast196

Get the book for the full monty here >

 

What if your company culture is actually sabotaging your business strategy?

In this episode of the Story-Driven Business podcast, I reveal how to decode your organisational culture using the Competing Values Framework and the OCAI diagnostic tool.

You’ll discover how different culture types—Clan, Adhocracy, Market, and Hierarchy—shape everything from leadership and performance expectations to recruitment messaging and talent profiles.

This episode is especially powerful for modern leaders, HR professionals, and founders navigating growth, change, or transformation.

I’ll also show you how my Magnetic Employer Branding Method™ transforms culture insights into magnetic content, leadership communication, and employee experiences.

Based on the framework behind my book Story-Driven Employer Branding, this episode will forever change how you approach culture—and help you turn it into a strategic superpower.

Listen now and start aligning your culture with your business mission.

Let’s make your strategy magnetic!

What if your employer brand was never meant to live in talent acquisition? 

What if it’s the missing link between your culture, people, and business strategy?

In this game-changing episode of Story-Driven Business Podcast, Susanna Rantanen—author of Story-Driven Employer Branding and the world’s leading expert in modern employer branding—shares why story-driven positioning is your most underrated strategic tool.

Discover:

• The four strategic company culture types and why knowing yours is critical

• How to design employee experiences that make your employer brand believable

• What the Master Plan is—and why you need one before you post anything online

• Why CEOs and founders should care about employer branding ROI (spoiler: it’s not just applications)

🎧 This episode connects the dots between leadership, business success, and storytelling in a way no “recruitment campaign” ever could.

📚 Get the book: storydrivenemployerbrand.com
🎙️ Shownotes: modernemployerbrand.com/podcast194

What if I told you your employer brand already exists—and it’s silently telling the world what kind of leader you are?

In this episode, Susanna Rantanen—creator of the Magnetic Employer Branding Method™—reveals why employer branding has become your leadership advantage.

Discover how story-driven employer branding connects your business strategy, values, and company culture into a cohesive narrative that drives behaviour, improves retention, and boosts performance.

🎯 Learn how to:

• Turn culture into your company’s invisible compass

• Align your people with your strategic vision

• Attract talent who already believe in your mission

This episode will change how you lead—from the inside out.

🔗 Get the book: storydrivenemployerbranding.com

Why do so many brilliant strategies fall flat in execution? One word: buy-in. And what unlocks buy-in? Not data. Not directives. Stories.

In this episode of the Story-Driven Business Podcast, modern employer branding gal Susanna Rantanen unpacks the power of storytelling as the most underrated – and underused – leadership skill in business.

Learn how to turn your strategy into a shared mission, your message into a movement, and your culture into a magnet for talent.

Expect:

• Tangible tips for execs, CEOs and team leads

• Real-life examples of storytelling success

• The Magnetic Employer Branding Method™ in action

• Why communication IS culture

🎧 Listen now and discover how to inspire action, build trust, and leave a legacy—one story at a time.

Forget charisma. Ditch the data dump. The most powerful leadership tool isn’t in your MBA textbook—it’s storytelling.

In this episode, Susanna Rantanen, the world’s leading modern employer branding expert, dives into why storytelling is the most overlooked yet essential skill for leaders today.

Discover how to lead with clarity, inspire trust, align culture, and boost your “Return on Inspiration”—all through the stories you tell.

💡 Featuring ideas and thoughts from masterminds such as Donald Miller, Brené Brown, Simon Sinek and Susanna from the new book Story-Driven Employer Branding, this is the mindset shift every leader needs.

🎧 Listen now and discover why storytelling isn’t fluff—it’s fuel.

🔗 Need to check out the show notes? Go here: modernemployerbrand.com/podcast191

👉 Grab your signed copy of the book at storydrivenemployerbranding.com
👉 Or find it on Amazon

What if your employer brand wasn’t just seen… but deeply felt?

In this episode of the Story-Driven Business Podcast, I (Susanna Rantanen, the world’s leading modern employer branding expert) reveal the 11 powerful steps to building an employer brand so aligned with your business mission, it becomes magnetic.

Using the Magnetic Employer Branding Method™, I'll guide you through how to:

• Transform your current culture into a Strategic Company Culture

• Make your people your loudest brand advocates without begging for reviews

• Craft a Work-to-Life Promise™ that top talent feels in their bones

• Win sustainable attention and convert it into long-term talent affinity

If your employer brand still relies on campaigns, perks, or empty values — you’re not just behind. You’re invisible.

🎧 Tap play to future-proof your brand.
📕 Grab the book: storydrivenemployerbranding.com

Your products don’t build trust. Your people do.
And yet, most companies still pour all their brand energy into showcasing what they sell—while leaving the people who make it all possible invisible.

In Episode 189 of the Story-Driven Business Podcast, I share why the smartest, most magnetic businesses don’t just brand their products—they brand people.

When you brand your people:

✅ Customers see the human value behind your service.
✅ Talent sees themselves in your story.
✅ Stakeholders see leadership that inspires long-term trust.

But when you don’t…
❌ You become forgettable in a crowded market.
❌ You struggle to attract AND retain talent.
❌ You miss the chance to build authentic brand loyalty from the inside out.

This episode explores:

🔹 The business case for branding your people
🔹 What this looks like in real life (not theory)
🔹 And how this mindset is central to my Magnetic Employer Branding Method™

Listen now and rethink how your brand shows up

Shownotes with links 👉 https://modernemployerbrand.com/podcast189-brand-people-not-just-products/

 

What if I told you that employer branding isn’t about you—it’s about them? And by 'them,' I mean your talents, the people you want to attract and keep.

In today’s special episode, I’m giving you an exclusive sneak peek into my brand new book Story-Driven Employer Branding: Introducing The Magnetic Employer Branding Method™.

You’re about to hear the very first chapter, and trust me—it’s going to change the way you think about employer branding forever.

So, grab a coffee, sit back, and let’s dive in. And if you love what you hear, you can grab the full book right now on Amazon! 

(If the Amazon link doesn't work, go to Amazon and search for 'Susanna Rantanen' or 'Story-Driven Employer Branding' and you'll find this book.

Get the book and multiple freebies available for my book's buyers!

Let’s get started!

 

How Mitgo’s 90 ambassadors have made employer branding magic – with Veronika Batmanova

Ready to take your employer branding to the next level? 🤔

This episode is your ultimate guide!

Join me and Veronika Batmanova, the leader behind Mitgo’s wildly successful employee ambassador program, as we uncover the exact steps that made it thrive. 🔥

Key topics we cover:

- How Mitgo engaged employees authentically (without a big budget!).

- The role of motivation, recognition, and creativity in keeping ambassadors active.

- Why platforms like LinkedIn and even TikTok are game-changers for professional branding.

💬 Watch now to hear inspiring stories, learn actionable tips, and discover why this ambassador program stands out in the crowded employer branding space.

👉 Find links to example posts here: https://modernemployerbrand.com/podcast187

Don't forget to subcribe and give us your rating if you enjoy this podcast! 

With love

Susanna

Airbus Finland Does It!

Award-winning employer branding gets regular contributions from employers at the Helsinki and Jyväskylä offices.

How did they succeed so quickly, in just six months without zero campaigns?

We spoke with Maiju Karppinen, HR Business Partner at Airbus Finland, who in her role, owns employer branding in the Finnish subsidiary.

Our conversation covers the award-winning employer branding strategy process, challenges faced, feedback received, and the impact of winning an award on the organisation.

What we believe to be especially interesting to you is how Maiju has managed to engage so many Airbus employees in employer branding work. She shares her experiences and insights, providing valuable lessons for listeners.

Tune in to this new episode on Building a Modern Employer Brand Podcast with me, Susanna Rantanen, co-hosted by Nora Nykänen!

 

Hi there,

It's been a while since I last podcasted or created video content on YouTube, as I've been finalizing the draft of my upcoming book for the past couple of months.

I'm back with a shorter bonus episode, the first one of the series I call Life, As It Happens.

I hope you like it! 

Susanna

If you are growing an appetite for an employer branding career path, this episode will continue to tickle your fancy, like the previous two episodes on our Nora's employer branding career journey.

In this week’s Building a Modern Employer Branding podcast episode, Nora and I speak with Maiju Karppinen about her employer branding career path, what inspires her and how she juggles her HR Business Partner role aside from working weekly in employer branding.

Maiju works for one of our clients, Airbus Defence and Space Finland. Us three have worked together closely since early 2023 when we first created their employer branding strategy based on the Magnetic Employer Branding Method™️.

In August 2023, the three of us formed an employer branding team and Nora and I have supported Maiju in building, learning and maintaining a consistent employer brand marketing process with pretty outstanding results and impact.

We discuss Maiju's career path into employer branding, how she juggles all her responsibilities while maintaining weekly employer brand marketing chores and what it feels like working so closely with an external employer branding agency.

🔗 If you want the text version or watch the video version, jump right here >

Or type modernemployerbrand.com/podcast185 on your browser if the RSS link does not work.

Connect with Maiju Karppinen at Airbus Finland on LinkedIn: https://www.linkedin.com/in/maiju-karppinen/

Connect or follow me on socials:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

This part 2 episode of the Building a Modern Employer Brand podcast concludes my conversation with my employee and colleague, Nora Nykänen, on her growth journey to an award-winning employer branding professional.

We talk about the three tips she shares as advice to someone wanting to build an employer branding career like hers.

In this episode, Nora and I discuss her three must-know tips for anyone looking to build a stellar career in employer branding.

Think of it like getting a masterclass from Yoda but with less green and more sass!

🔑 Key Highlights:

1. 360 view of the company, its people and the talent market: You must understand your “product” and your competition, know your key selling points and what benefit employer branding can create for the business.

2. Thirst for knowledge: Being curious enough to stay ahead of the curve in an ever-evolving field.

3. Nora on how she maintains her employer branding knowledge on top of the game.

Intrigued?

Trust us; you’ll want to grab your headphones, settle in, and soak up these invaluable insights.

 

Are we connected yet on socials?

Connect with me:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

 

Connect with Nora:

LinkedIn: https://www.linkedin.com/in/nora-nykänen-740687b8/

Instagram: https://www.instagram.com/noranykanen/

 

What if you were awarded as the Employer Branding Professional of the Year?

Wouldn't that be pretty amazing for you, your career, and your life?

Today, I'm going to introduce you to our own star, Nora Nykänen, who works with me and my husband here at Employer Branding Agency Emine in Helsinki, Finland.

She was recently awarded as the Employer Branding Professional of the Year 2024 (agency) at the Finnish Magnet Employer Brand Awards.

In this week's and next week's episodes of the Building a Modern Employer Branding podcast, Nora and I will discuss her career and growth as an employer branding professional of the year.

In these two episodes:

• Nora’s backstory

• How she EB-dated us for years before joining our agency

• How the Magnetic Employer Branding Method™️ has helped Nora to grow as an employer branding professional

• What has been elementary in supporting her growth and success as an employer branding professional

• Nora’s three tips on building a magnetic employer branding career

 

Connect with Nora:

LinkedIn: https://www.linkedin.com/in/nora-nykänen-740687b8/

Instagram: https://www.instagram.com/noranykanen/

 

Connect with me:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

 

Share this episode with someone who you think would enjoy hearing Nora's inspiring employer brand career story!

This week’s episode on the Building a Modern Employer Brand podcast is a little bit different to what you and I are used to.

I’m going behind the scenes on writing a book about employer branding, on the Magnetic Employer Branding Method™️.

I share my backstory, how I feel about employer branding, which will be reflected in this book, and my mind map on the content of this book.

I hope you like it! If you do, please subscribe to this podcast and follow me on Instagram, LinkedIn, YouTube, and TikTok.

I’ll keep you in the loop about this book and you’ll learn about modern employer branding, content creation and copywriting, too.

Text and video versions of this episode are available here >

If the link does not work - as some RSS feeds break it - go to www.modernemployerbrand.com/podcast182.

 

When you are ready to get more personal with me, connect with me on my socials!

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Building the Magnetic Employer Brand equals the dating game going strong!

If you just went.. "what the heck?", great!

I wanted you to!

I wanted to win your attention, and with this part 2 episode my intention is to sustain it.

This week, in this part 2 Building a Modern Employer Brand podcast episode, we will finish with this crazy-sounding idea and see whether we end up married, engaged, or broken up.

In this episode, you'll learn about the most important phase in employer branding for your organisation: converting employer brand value back to the business.

As a bonus, I also explain what needs to happen beyond conversions so that your organisation continues to benefit from your magnetic employer brand.

I refer to The Magnetic Employer Branding Method™️ and our framework for the magnetic employer brand communication process called the Candidate Journey of the Information Era™️ in this episode.

These are my brainchildren, even if the candidate's journey is similar to the systematic customer's journey.

This game-changing employer branding method [developed for building the magnetic employer brand] harnesses the power of persuasive communication, storytelling, and behavioral science.

Find the visual version of the Candidate Journey of the Information Era™️ in the show notes article for this episode on our Modern Employer Brand website.

Click this link to land on the show notes article >>

 

**

Are we connected yet on socials? Find my profiles:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Employer Brand, as a consistent communication process such as building the Magnetic Employer Brand, is like dating in the pursuit of finding The One.

In this episode of the Building a Modern Employer Brand podcast, I compare dating to employer branding.

Because I’m exploring a more difficult topic in depth, I decided to split this into two episodes. The other one will be released next week as episode 181.

If you are like many of our clients, you’ll laugh because what I explain to you is so true and makes so much sense.

And if anything, this image of dating in employer branding will stick to your mind, and you’ll remember it forever!

🔗 If you want the text version or watch the video version, jump right here >

 

Are we connected yet on socials? Find my profiles:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Are you aware of the power of self-awareness for career growth, but also in personal and professional relationships?

In this episode of the Building a Modern Employer Brand podcast, we talk about self-awareness and how to unlock your potential by becoming more self-aware.

In this episode:

💫 What is Self-Awareness?

💫 Self-Awareness Outside Career Settings

💫 Self-awareness for Career Growth and more!

 

🔗 If you want the text version or watch the video version, jump right here >

 

Are we connected yet on socials? Find my profiles:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

It is becoming increasingly difficult to build products that are genuinely better than those of competitors. 

That’s why talent acquisition and retention have become paramount to business success. 

All businesses that want to succeed, grow and sustain a loyal customer audience need the talent capable of giving those businesses the competitive edge in innovation, sales, marketing, leadership and building customer loyalty.

That’s why talent acquisition, retention, communications, and marketing are areas businesses need to strengthen their competitive edge.

In this Building a Modern Employer Brand podcast episode, I discuss building a stellar career path in employer branding as this is one of the new areas businesses can leverage for gaining overall competitive advantage.

In this episode:

🌟 The statistical backing on why employer branding matters

🌟 The employer brand manager’s skill set for the future

🌟 Employer branding career progression: from novice to visionary

🌟 Self-driven success to carve your career path in employer branding

 

🔗 If you want the text version or watch the video version, jump right here >

 

Are we connected yet on socials? Find my profiles:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

In this Building a Modern Employer Brand podcast episode, we’ll tap into target audiences in talent marketing, and more specifically in the different target audiences when it comes to employer branding and recruiting.

This is a super important episode for everyone working in talent marketing today as the success of your short-term and long-term talent marketing depends on how well you understand and have defined who you are trying to reach.

In this episode:

👉 3 reasons why targeting is crucial for your marketing success

👉 Example of targeting in marketing for a specific talent audience

👉 The risks of poor targeting in talent marketing

👉 Targeting in recruitment marketing

👉 Targeting in employer branding

and more!

 

🔗 If you want the text version or watch the video version, jump right here > 

 

Are we connected yet on socials? Find my profiles:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

A solid employer branding strategy is vital in today's rapidly changing work environment. People managers, HR professionals, employer branding specialists and talent acquisition leaders face an increasingly complex challenge of attracting and retaining talent.

The global shift towards remote work and a workforce that demands more empathy, freedom of choice, and a deeper understanding of their role within an organisation has significantly altered the talent attraction and retention landscape.

In this Building a Modern Employer Brand podcast episode, I address the greatest challenge for people managers, HR and talent acquisition: talent attraction and retention. I explain why we are struggling with these and how you can start removing yourself and your organisation from these struggles with a simple employer branding strategy making the most of persuasive communication.

🔗 This episode includes multiple additional resources and a free eBook you can find on the shownotes page here >

 

 

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

In this episode of the Building a Modern Employer Brand podcast, I have the pleasure of chatting with Jason "Jay" Kipps from The Martec.

The evolution of employer branding has been like a whirlwind over the past decade. At first, after 1996 when the term was coined, for a long time there was nothing.

Then, recruitment marketing campaigns took off with the Internet and social media. And, more recently, have been followed by strategic employer branding with long-term impact and perspective and the application of technology, science and artificial intelligence.

With the development of AI, we are now in the phase where AI also interacts with employer branding and for that, Jay Kipps makes a great podcast guest.

We discuss the evolution of employer branding from zero to artificial intelligence.

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Are you ready to kickstart your employer brand strategy for this new calendar year?

This episode of the Building a Modern Employer Brand podcast is designed to help you, the dedicated employer branding professional, get organised and ready for a successful year in employer branding.

As the new year unfolds, it’s pivotal for employer branding professionals to navigate their organisations successfully through the new year of employer branding.

The first quarter is not just about setting goals; it’s about laying the strategic foundations that will define your employer brand throughout the year, if you haven’t yet.

It’s about making sure you know the expected goals for this year because that will help you organise your available resources in the most optimal way.

I loaded quite a lot of information into this episode, so you may want to browse through the show notes page here first or after you have listened to the episode.

When you want the text version, jump in right here.

The video version on YouTube has been edited to be shorter and faster. You can access it on the show notes page or my YouTube channel.

 

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

 

 

Time to hire, and you are short on social media recruitment campaign ideas?

In this Building a Modern Employer Brand podcast episode, I’ll share one of the most simple yet effective social media campaign ideas for you that I believe will help you to get rid of the stress about recruitment campaigns.

In this episode:

💡 An overview of what might just be one of the best social media recruitment marketing campaign ideas.

🔥 Insight into what makes a successful recruitment campaign.

📑 A plan for how to set up a social media recruitment campaign that works.

⚡️ And as a bonus, a free 12-week content plan to help you get started.

 

🔗 If you want the text version or watch the video version, jump right here >

 

Are we connected yet on socials? Find my profiles:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

What an odd topic for an episode about what (employer) branding really is, isn’t it?

If I got your attention with it, you are in for a treat.

This episode is not about ‘fashion’. It’s about understanding what branding really, beyond logos, taglines and visual identities.

While appearance, as in the visual identity, does have a big role in branding, it’s not the starting point. But it is the point that catches attention, forms and divides opinions, at best!

In this episode of the Building a Modern Employer Brand podcast, I aim to clarify what branding an organisation or a person means and requires because it is different to branding products.

For this purpose, I’m using something we can all relate to: ourselves and how our appearances, personality and style choices impact how others perceive us and how that can also drive our success building a career in employer branding.

👉 If you want the text version, jump right here >

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

Have you heard of storytelling in recruitment marketing?

I'm not talking about the tales you read to your kids but applying the science of story in your employer's brand marketing messages and the content you create on your career site and social media.

In this episode, I talk about storytelling in HR marketing and share a couple of tips for you to try in your next recruitment campaign.

If you want the text version, go here >>

 

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

🎧 Tune in to our latest episode with Heidi Pech, a DEI expert, and consultant, as we explore into the development of diversity, equity, and inclusion in the workplace.

Heidi shares her experiences and advice on the ever-evolving field of DEI, the challenges specifically in Nordic countries, and the vital role of inclusion and belonging.

Learn about the impact of unconscious bias in recruitment, the importance of top leadership involvement, and the transformative concept of 'culture add'.

Heidi also shares practical tips for setting DEI goals and improving inclusivity. Don't miss this insightful conversation that can help you drive positive change in your organization!

#PodcastOnDEI #InclusiveWorkplaces #EmployerBranding

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

 

Ready to embrace your introverted side in marketing?

In this episode, I invite all introverts in marketing to join me in breaking the stereotypes of introverts and discover how us introverts excel in deep thinking, storytelling, and meaningful connections.

Tune in and pick up my tips, personal discoveries and thoughts on how I’ve learned to thrive as an introvert in the marketing world.

If you want the text version, jump right here: http://bit.ly/3S8yQa9

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

 

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

In this new episode 167, we're dissecting the @‌Hootsuite study on the hottest trends for 2024.

Here are some recaps from this episode:

🤖 AI is here, changing employer branding and content creation.

📱 Social media platforms continue evolving, and choosing the right ones is vital for success. What's your social media marketing game plan for 2024?

📈 Then there’s the ROI in social media. It's a topic we all grapple with, isn't it? How do you track and measure your success?

Dive into Building a Modern Employer Brand podcast episode 167 to hear what needs to be considered in 2024 to ensure your posts reach and engage your target audiences.

If you want the text version, jump right here: https://bit.ly/3Siy2B8

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

Don't forget to subscribe to this podcast and leave a review!

Join me and my guest 'Kat on Coffee' as we blend design thinking with the Magnetic Employer Branding Method™ in our latest podcast episode.

This episode is packed with insights and actionable advice, especially valuable for companies navigating through periods of change. Whether you're a seasoned professional or new to the field, there's something for everyone in this enlightening discussion.

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

Facebook: https://www.facebook.com/susanna.rantanen

Connect with Kat on LinkedIn: https://www.linkedin.com/in/katarina-šonjić/

Are you ready to revolutionise your employer brand marketing plan for 2024?

This first episode of 2024 is tailored for employer brand managers and practitioners who aspire to lead with innovation and creativity.

We give you eight steps to reassess and reflect on your employer branding in 2023 to update your employer brand marketing plan for 2024.

Gain insights into effectively measuring your brand's impact and adapting to the ever-changing digital landscape. This episode is more than just tips and tricks; it's a comprehensive list and action plan to elevate your employer branding game.

🎙️ Listen now to get your action plan, helping you define the future of your employer brand for a new season!

🔗 For show notes, go to: https://bit.ly/3TLpe7Q

🔗 Respond to the short employer brand manager survey: https://forms.gle/2YYMB2QwqDDmMNZ58

🔗 Download the 4 Talent/HR Marketing Strategies Cheat Sheet here: https://landing.mailerlite.com/webforms/landing/s1w0z9

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

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Facebook: https://www.facebook.com/susanna.rantanen

HR marketing data plays a crucial role in employer branding and recruitment marketing.

It provides invaluable insights into the job market and candidate preferences and helps you identifying trends and patterns in talent behaviour allowing you to tailor your employer branding strategy and recruitment marketing campaigns effectively.

In this episode, Susanna unwraps you the joy of data analytics. It's time to indulge in the sweet, empowering taste of knowledge that can transform your HR marketing career and help you get much more out of HR marketing!

🔗 Find the show notes article with additional info linked in here: https://bit.ly/3NxRVB9

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Threads: https://www.threads.net/@rantanensusanna

Watch my content on YouTube: https://www.youtube.com/@rantanensusanna/

 

If you're pondering a leap from consumer marketing to the world of talent attraction or already thriving in HR marketing, this episode is a treasure trove of wisdom! 

In this episode, Susanna dissects roles, responsibilities, and the heart of marketing careers.

Learn about the synergy and distinction between HR marketing and traditional marketing roles.

Explore how the marketing budget influences your role choice, and why human-to-human marketing could be your calling! 

Is it time for a career switch or an upgrade? Let's find out together!

🔗 Download the free eBook on Talent Marketing Team Roles here: https://landing.mailerlite.com/webforms/landing/n2d9l9

Connect with Susanna on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

 

Ready to revolutionize your talent marketing strategy?

This episode unveils the secret ingredients of the renowned Magnetic Employer Branding Method™️!

It's not just another employer branding approach.

It's a transformation for companies grappling with talent woes.

Learn how this ultimate employer branding approach can reshape your talent attraction and retention, even amidst change.

Make the new year a turning point, gain skills, ROI, and valuable insights to elevate your employer branding journey, and make yourself a Magnetic Employer Branding Professional!

🔗 Check out the show notes page with links mentioned plus more: https://bit.ly/3T8IH2a

 

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

Forget copy-pasting old job posts; learn to weave the story that makes top talent click 'apply'.

Discover the magic of effective messaging in recruitment marketing from this episode!

This episode is all about connecting with your ideal candidates through powerful and persuasive language.

We dive deep into the nuances of crafting job posts that are more than just requirements and benefits—they're the beginning of a candidate's career journey with your company.

Join us and transform your recruitment marketing into an engaging, candidate-centric experience.

📝 Let's transform your job post into an invitation for a career adventure.

Find the text version for this episode here: https://bit.ly/3GgGbiE

Instant Employer Brand Accelerator™️ for recruiters who want to revamp the entire recruitment marketing and communication process and content: https://emine.fi/instant-employer-brand-accelerator

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

Ever wondered what makes an employer brand truly magnetic? 🧲 In this episode of Building a Modern Employer Brand podcast, we’re diving deep into a topic becoming the heartbeat of modern businesses – Transparency and authenticity in employer branding.  Tune in for an insightful dive into the world of authentic employer branding. We're talking real experiences, unfiltered stories, and the power of vulnerability in the workplace. Learn how to let your brand's true spirit shine through. 🔗 to show notes: https://bit.ly/3sEU0UN Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

In the fast-paced world of HR, coaching, and talent acquisition, the most successful professionals stand out as credible and trusted experts. But how do you cultivate a brand that resonates with authority and instils confidence in your audience? In this episode of Building A Modern Employer Brand, we dive into the essence of brand trustworthiness. Discover the power trio to establish your hallmark as a professional and become the go-to thought leader in your field. Whether you're refining your personal brand or elevating your business, understanding the key ingredients of credibility, authority, and influence is not just beneficial—it's essential. Listen to this episode to learn what makes a brand not only known but respected and followed. Want to check out some parts of this episode from the show notes article or find the links I mentioned or curated for you for this episode? 👉 Go here: https://bit.ly/3MFRa8S Interested in becoming A Certified Magnetic Employer Brand Manager™️? 👉 Help us create an outstanding program for you by responding to this short survey: https://forms.gle/mjYvptn3syCVDyim6 *** Are we connected yet? Find and connect or follow me on the following platforms: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen YouTube: https://www.youtube.com/@rantanensusanna

Repurposing content across platforms is a smart strategy to extend the life of your creative efforts. This podcast-episode #157 sheds light on how even just tad bit of re-editing can rebirth your Instagram and TikTok videos as YouTube Shorts, ready to engage a new audience. Or, why not repost your Reels and Toks directly, just as they are! This time I recommend also checking out the shownotes page (link below) because on it, you’ll discover several short-video examples I curated for you with my very own hands. 🔗 https://bit.ly/47BlLfZ #contentcreationtips #videocontentcreationideas #employerbranding #youtubeshorts Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Creating a positive employee experience is the linchpin of successful employer branding. In our hybrid work world, fostering a sense of community and recognizing achievements across the board are crucial. Tune into the latest episode of the "Building a Modern Employer Brand" podcast, where we explore strategies for enhancing employee experiences in a hybrid work model. Find episode show notes here: https://bit.ly/3SmRexR Free resource available for download here: https://landing.mailerlite.com/webforms/landing/q1c2d6 Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Want to Be the Employer Everyone's Talking About? Listen Up! In today's fiercely competitive job market, having a strong employer brand isn't just nice to have—it's a necessity. But how do you go from being just another company to the one everyone wants to work for? The secret sauce is compelling employer brand content. 📝 In the latest episode of the Building a Modern Employer Brand podcast, we're diving deep into the art of employer brand content creation. From brainstorming killer ideas to crafting authentic narratives, we've got you covered. And we don't stop there; we also share insider tips on how to amplify your message through social media, both organically and with paid posts. 🎙️ Don't miss out on these game-changing insights that could set your brand apart. Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Are you tired of seeing your carefully crafted employer branding efforts vanish into thin air? 🌪️ Do roadblocks seem to appear out of nowhere, derailing your strategic initiatives? Stakeholders’ buy-in is probably one of the key drivers of employer branding success.  Without it, employer branding leads tend to pump heads with roadblocks on the way. For many, I’ve seen all the strategic employer branding efforts disappear into thin air because they did not have or know how to get stakeholders’ buy-in early in the process. In this episode of the Building a Modern Employer Brand podcast, I am bringing forward this compelling topic that touches all HR marketing and employer branding professionals sooner or later: How to navigate stakeholder management in employer branding. Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Magnetic Employer Branding: What Sets You Apart? Discover the distinctions between internal and external employer branding that can elevate your brand's value and competitive edge. In this episode of the Building a Modern Employer Brand podcast, I will delve into the differences between internal and external employer branding, as I have defined them in the Magnetic Employer Branding Method™️ and the broader Talent Marketing Team Roles concept. Want to read this episode? Go here: https://bit.ly/3RPcnRg ** Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen ** Find the podcast blog here: https://modernemployerbrand.com ** Subscribe to my Weekly Email and get exclusive tips supporting the weekly topic not available anywhere else. https://landing.mailerlite.com/webforms/landing/o4g1m0

Ever wondered if a talent marketing career could be your calling? 🤔✨ Join us in the latest episode of the "Building the Modern Employer Brand" podcast, where we dive deep into the world of employer branding and recruitment marketing. 🌟 Meet our guest, Claudia Nolan, a seasoned talent marketing pro with an impressive journey. Over the past seven years, Claudia has worked her magic for top employers like Accenture, Just Eat Takeaway, and Workday. 🚀 But here's the real twist: Claudia was inspired by this very podcast! 🙌 They reached out on LinkedIn to share how our episodes ignited their career journey. 📈 And guess what? We invited Claudia to chat with us, and we're sharing their insights with YOU! 🎧 Discover how Claudia's career evolved from growth marketing to employee engagement and then to the fascinating world of employer branding. 🌐✨ Ready to supercharge your own career? Tune in now and be inspired! 🔥 Don't miss this opportunity to gain valuable insights from Claudia's journey. 🌠 Hit that play button and start building your own path in talent marketing and employer branding. 🎯 ** Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen Connect with my guest Claudia Nolan: https://www.linkedin.com/in/claudianolan/ ** Find the podcast blog here: https://modernemployerbrand.com/podcast152 ** Want to learn more about career opportunities and roles in Talent Marketing? Download my eBook here: https://landing.mailerlite.com/webforms/landing/n2d9l9

In this storytelling podcast episode of the Building a Modern Employer Brand podcast, I’m sharing a love of mine: the art of storytelling and how to use it in your employer branding content. ✨ Storytelling can help employers create content that is both compelling and memorable, allowing them to engage with their target audience in a meaningful way. ✨ When done correctly, storytelling can help employers differentiate themselves from their competition and better communicate the value they bring to potential current and future employees. This will significantly help you to grow your employer pulling power and improve retention. If you are new to this podcast, my name is Susanna Rantanen and I am a seasoned strategic employer branding expert, executive-level advisor and content & social media marketing coach for professionals struggling with winning and keeping the talents a business needs to succeed. ** Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen ** Find the podcast blog here: https://modernemployerbrand.com ** Subscribe to my Weekly Email and get exclusive tips supporting the weekly topic not available anywhere else. https://landing.mailerlite.com/webforms/landing/o4g1m0

In this episode of the "Building a Modern Employer Brand" podcast, we're diving deep into the world of employer branding for modern leaders. If you're a business leader or an HR Business Partner struggling to find and retain top talent, this is a must-listen! You’ll find what are the three key strategies helping you to overcome your struggles with finding and retaining talents. We’ll also share not one, but three tips how you, as a modern leader, can empower your HR business partners deliver better ROI from recruitment marketing and employer branding. 🎧 Listen to this episode and subscribe to "Building a Modern Employer Brand" on your favorite podcast platform. Don't forget to rate and share if you love what you hear! 🌟 Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Ever find yourself struggling to secure a seat at the table as an HR professional? The challenges are real, but the solutions are within reach. Discover the secrets to becoming an invaluable advisor to your CEO in this enlightening episode on Building the Modern Employer Brand podcast with our guest, Tammy Alvarez, CEO and founder of Career Winners Circle and a former Wall Street C-level executive. Tammy and I bring you insights to bridge that gap in getting your voice heard. Unlock the potential of HR and become an indispensable advisor to your organisation's leadership. 🔗 https://rb.gy/6mnfm