Explorez tous les épisodes du podcast Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
| Titre | Date | Durée | |
|---|---|---|---|
| How to Plan Your End-of-Year Marketing (Without Burning Out) | 17 Nov 2025 | 00:20:30 | |
Feeling stretched thin as the year wraps up? You are NOT alone. In this life-and-business update, we’re talking about why Stop the Scroll is moving to a biweekly cadence and how I’m simplifying my own marketing to finish the year strong. You’ll hear real talk about bandwidth, capacity, and what to do when your pipeline needs love because you’ve been head-down serving clients. Then we get practical. I walk through a simple end-of-year planning process you can use right now. You’ll learn how to repurpose past wins, package timely offers, and schedule just enough content to stay visible through the holidays without living on your phone.
Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you! Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| You Don’t Need Social Media to Win. What to do instead… | 03 Nov 2025 | 00:27:47 | |
Feeling chained to the algorithm? You’re not alone, and it’s not just in your head. This is a challenge I face every day and every week with my clients. Algorithms are increasingly challenging, and the competition to stay ahead and keep up with app features can be exhausting. In this episode, Heidi makes a bold case: your business can grow without social media, and sometimes, it’ll grow faster when you stop forcing it. Instead of chasing trends, we’re discussing some smarter, saner alternatives: owned channels, search-friendly content, and partnerships that actually drive results. You’ll also get a quick audit to decide if social belongs on your roadmap right now, or if it should take a back seat. If you do choose to show up on social, Heidi shares how to make it count with story-led content and genuine engagement (not just more posts). Episode Highlights:
Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you! Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Why Authenticity Beats Perfection in Marketing (and How to Finally Post Without Overthinking) | 01 Sep 2025 | 00:20:52 | |
What’s really holding you back from showing up online? For most business owners, it isn’t lack of strategy—it’s mindset. In this episode of Stop the Scroll, we’re getting real about the fear of rejection, imposter syndrome, and the pressure to “look perfect” that keeps so many of us from sharing our stories. We’re talking about how authenticity and resilience go hand-in-hand, and why letting go of perfection is the key to connection. If you’ve ever hesitated to hit “post,” this episode will give you both encouragement and practical strategies to get out of your head and into action. Episode Highlights:
Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you! Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| What Instagram’s Latest Updates Mean for Your Marketing Strategy | 25 Aug 2025 | 00:18:44 | |
Instagram just dropped a wave of new updates, and if you’re feeling a little overwhelmed (or wondering which ones are actually worth your time), this episode is for you. From three-minute Reels to reposting, new editing tools, location tracking (yikes), and DM upgrades, you’ll walk away knowing exactly which features to test, which to skip, and how to use them strategically without burning out. As always, we’re breaking down what’s new, how it impacts your reach and engagement, and sharing our personal take on where these updates really fit into a smart business marketing plan. Episode Highlights:
Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you! Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Proven Marketing Strategies to Attract More Local Customers | 18 Aug 2025 | 00:22:10 | |
Running a local business means your marketing needs to do more than just “look good” online. It has to bring real people through the door.
Whether you’re a boutique owner, a coffee shop, a service-based business, or a nonprofit, you’ll learn how to make your marketing hyper-local, memorable, and measurable. These are the same tactics we use with clients to help them get found, get seen, and get chosen…without wasting time on strategies that don’t move the needle. Episode Highlights:
Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you! Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Why Content Batching Isn’t Working for You, and What to Do Instead | 11 Aug 2025 | 00:19:05 | |
Feel like content batching is supposed to save time, but instead, it just leaves you overwhelmed, uninspired, and burned out? You’re not alone. In this episode of Stop the Scroll, I’m challenging the traditional advice around batching your content and sharing my alternative: idea batching. I’ll walk you through how this more flexible and sustainable system works for my energy and creative flow, how I use Notion and Airtable to organize ideas and inspirations, and why the pressure to batch a month of content in one sitting just doesn’t work for everyone. Episode Highlights:
Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you! Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Instagram Engagement in 2025: What Actually Works (Even When You’re Not Posting Daily) | 04 Aug 2025 | 00:17:09 | |
If you’ve ever felt guilty for not posting on Instagram every single day, this episode is your permission slip to let that go. In this solo episode, I’m breaking down what actually moves the needle on Instagram in 2025—and surprise: it’s not posting daily. From building real relationships to creating a simple engagement routine that takes 15–30 minutes a day, I’m sharing the exact methods I use (and recommend to clients) to grow authentically—even during the weeks you skip posting. Whether you’re a business owner managing your own social media or you’ve outsourced content but still want results, this episode is packed with actionable insights to help you feel less overwhelmed and more connected. Episode Highlights:
Instagram doesn’t have to feel icky. With intentional engagement and a human-first approach, you can grow your brand and connect with your audience without burning out. Resources & Links Mentioned:
Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Your Instagram Posts Can Now Show Up on Google, Now What? | 28 Jul 2025 | 00:23:02 | |
Wait, Instagram posts can show up on Google now?
Whether you’ve seen that new pop-up on your app or not, this episode breaks down what it actually means, why Gen Z is using social media like a search engine, and how small business owners can take advantage of this change without spending a dime on ads. From profile tweaks to caption formulas, we’re sharing actionable tips to make your content easier to find—on and off the app. Episode Highlights:
Ready to make your content work harder for you?
Resources & Links Mentioned: Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Real Talk Q&A: Schedulers, TikTok vs. Instagram, Posting Frequency, and More | 21 Jul 2025 | 00:27:16 | |
Feeling overwhelmed by all the advice about what to post, when to post it, or how to manage your content when life gets busy? You’re not alone. In this episode, we’re keeping it real with a laid-back Q&A session, answering frequently asked questions straight from clients, DMs, and conversations with fellow business owners. From choosing the right scheduler and navigating TikTok vs. Instagram, to how much is too much content and when to give yourself permission to take a break—this episode is packed with practical advice for service-based business owners trying to keep up with marketing without burning out. Plus, Heidi shares a few unfiltered personal moments (spoiler: it involves kittens and chaos) to remind you that marketing and life are always intertwined. Episode Highlights:
Reminder, there’s no perfect formula when it comes to showing up online. Whether you’re crushing your content calendar or barely posting at all, what matters is that your strategy supports your business and your life, not the other way around. If this episode helped give you perspective, clarity, or a much-needed sigh of relief, please consider subscribing to Stop the Scroll and leaving a review. Resources Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| The Truth About Going Viral: Why It’s Not a Marketing Strategy | 14 Jul 2025 | 00:18:26 | |
Everyone wants to go viral, but what actually happens when you do? And more importantly, does it move the needle for your business? In this episode, we’re sharing a real client case study where a short, unplanned Reel unexpectedly racked up over 250,000 views. It was shared thousands of times, saved by hundreds, and sparked major engagement…but the results might surprise you. Spoiler: more views doesn’t always mean more clients. If you’ve ever felt like you’re doing something wrong because your content isn’t taking off or getting “enough” engagement, this episode will reframe your perspective. Let’s walk through why going viral often doesn’t lead to conversions, and what actually does. Because strategy - not virality - is what creates sustainable growth. Episode Highlights:
Going viral might feel exciting in the moment, but if it’s not reaching the right audience or supporting your business goals, it’s just noise. Sustainable growth comes from showing up with intention, connecting with your ideal clients, and building a strategy that works behind the scenes, even when the views are modest. If today’s episode helped shift your perspective, I’d love for you to subscribe to Stop the Scroll and leave a review. Your feedback helps more entrepreneurs discover the show and reminds the algorithm that this content matters. Resources Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| The CEO Mid Year Check-in: Strategy for Sustainable Growth | 07 Jul 2025 | 00:18:07 | |
It’s July friends! How’s business? Now that we’re either midway through 2025, we’re all either coasting, growing, or drowning in overwhelm. This week, we’re hitting pause and asking the questions every business owner needs to answer mid-year: What’s working? What’s draining you? And how do you shift now so you’re not scrambling come Q4? In this honest, behind-the-scenes episode, Heidi shares some personal updates, lessons in delegation, and what it means to reset your business strategy with intention. You’ll walk away with a step-by-step reflection framework designed to help you realign your marketing, energy, and offers for the back half of 2025. Episode Highlights:
You don’t need to overhaul your business overnight, but taking time now to reset your strategy can save you serious time, energy, and overwhelm in Q4. If this episode gave you the clarity or push you needed to course-correct, I’d love for you to share the love. Leave a review or rating wherever you listen, it helps fellow entrepreneurs find the show and make their own mid-year reset. Let’s make the rest of 2025 your most aligned (and least chaotic) yet. Resources Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| What’s Actually Working on Social in Q2 (and What’s Not) | 30 Jun 2025 | 00:27:30 | |
Feel like you’re throwing content at the wall and hoping something sticks? You’re not alone. This quarter’s social media updates might explain why. In this episode, we’re discussing what actually changed across Meta, Instagram, LinkedIn, and TikTok in Q2 and how those shifts affect your strategy, your reach, and your sanity. From Meta’s all-video strategy to Instagram’s new “Trial Reels,” improved analytics on LinkedIn, and the looming TikTok ban—this is the episode that will help you cut through the noise and stay strategic online. Whether you’re DIY-ing your marketing or managing a team, this is your shortcut to staying smart and strategic online. Episode Highlights:
Love the podcast? If this episode gave you clarity or a new perspective, share the love! Leave a review, follow the show, and DM Heidi on Instagram to let her know what topic you want her to tackle next. Resources Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Instagram Reels Made Easy: Easy Video Ideas You Can Batch Today | 27 Oct 2025 | 00:26:49 | |
If you’ve got 10 seconds, you’ve got a clip: the door opening, a notebook flip, keys on the desk, a client thank-you email. String a few together, add a “how I” voiceover or a strong on-screen hook, and you’ve got a reel…without blocking your calendar or your creativity. In this podcast episode, If you’ve been overthinking reels, try this: film life as it’s happening—eight 3–5 second clips—and tell one specific story. That’s it. In this episode, I break down five easy reels you can batch in about half an hour, why your audience wants authenticity over perfection, and how to track success beyond views (hint: watch time, saves, shares). We’ll ditch the “faceless” trend, lean into you on camera, and make consistency feel doable today. Episode Highlights:
Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Resources & Mentions: Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| You’re Not Lazy, You’re Overwhelmed: How to Beat Social Media Burnout | 23 Jun 2025 | 00:25:02 | |
Let’s be real, if you’ve ever opened Instagram, stared at the caption box, and closed the app without posting, OR if you have half a dozen unposted drafts of reels that you’re not sure you love enough to post. You, my friend, are not alone. And you’re definitely not lazy. In this episode, I’m pulling back the curtain on what’s really going on when we feel stuck or inconsistent with our content. From decision fatigue to burnout and comparison traps, I’m sharing the honest truth about how I’ve been navigating my own marketing rut and what I’m doing to move through it. If you’re a business owner feeling overwhelmed by the pressure to show up everywhere, this episode is your permission slip to simplify, reset, and redefine what consistency looks like on your own terms. Episode Highlights:
Love the podcast? Make sure you subscribe, leave a review, and share this episode with a fellow business owner who needs to hear that they’re not doing it wrong—they’re just doing a lot. Resources
Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Instagram Stories That Sell: The 3-Step Strategy You’re Probably Skipping | 16 Jun 2025 | 00:18:49 | |
Ever feel like your Instagram Stories are just... there? No engagement, no leads, and definitely no conversions? It’s time to change that. In this episode of Stop the Scroll, Heidi breaks down a simple, actionable Instagram Stories strategy that goes beyond mindless posting and into true connection-building. If you’ve ever wondered how to actually use Stories to generate leads or promote your services (without being a pushy salesperson), this one’s for you. Episode Highlights:
Enjoying the Podcast? If you loved this episode, please consider subscribing, leaving a review on Apple Podcasts, or sharing it with a business bestie who’s ready to get strategic on Instagram. Every review helps us grow and reach more listeners like you! Resources Subscribe to the newsletter to stay up to date! Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| How to Turn LinkedIn Into a Corporate Storytelling Powerhouse with Lara Ziobro | 09 Jun 2025 | 00:44:07 | |
Think LinkedIn is just for job seekers? Think again. In this episode, I’m chatting with digital marketing leader and corporate storyteller Lara Ziobro to talk about why LinkedIn is the platform for employee-driven brand awareness, B2B storytelling, and executive visibility. Lara brings over two decades of marketing and communications experience at major companies like Citigroup and Weber Shandwick. She shares how she transitioned from HR to digital strategy, what’s working now for large agencies on LinkedIn, and how YOU can tap into what’s working, whether you’re a solo entrepreneur or leading a large team. If you’ve ever wondered how to get your team active on LinkedIn or how to get results without paying for ads, this conversation is your blueprint. Episode Highlights:
Loved this episode? Resources
Connect with Lara Ziobro Website: https://www.lararuth.com Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| The Mindset Shift You Need to Hit Your Big Business Goals | 02 Jun 2025 | 00:20:17 | |
Feel like you're playing small, even when you know you’re capable of more? This episode is your reminder (and your permission slip) to stop second-guessing your big ideas and start showing up with the boldness your business deserves. Whether you’re afraid to raise your prices, hesitant to launch that new offer, or stuck in the weeds of client work, wondering, “Is this all there is?” I’ve been there. And I’m walking you through the mindset shifts and marketing moves that helped me break through that negative Nancy noise. Inspired by a powerful retreat I attended in May, a big leap I’m taking in 2026, and a conversation that made me say “Watch me,” this episode will challenge you to ditch the doubts and reclaim your confidence. Episode Highlights:
Resources
Love this episode? Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| From 1:1 to One-to-Many: How to Scale Your Business with Purpose (feat. Jen Howat) | 26 May 2025 | 00:32:06 | |
What do you do when you’re fully booked and burned out, but still want to grow your business? In this episode of Stop the Scroll, I’m joined by strategist and Kajabi expert Jen Howat to talk about what it really looks like to scale your business with purpose. Whether you’re building a course, considering a membership, or testing out a group program, Jen breaks down the real strategy behind turning your 1:1 expertise into a scalable, sustainable offer that fits your life and your goals. From her background in ministry to building thriving digital programs for service-based entrepreneurs, Jen shares practical guidance on how to expand your income and impact, without losing yourself in the process. Episode Highlights
Loved this episode? Subscribe to Stop the Scroll and leave a review! Your support helps more entrepreneurs simplify their marketing and show up with purpose. Resources Mentioned Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| How to Create a Winning Email Marketing Strategy (and why you need one now!) | 19 May 2025 | 00:20:41 | |
If Instagram disappeared tomorrow, how would you connect with your audience? 😬 It’s a question more business owners need to ask themselves — because relying solely on rented platforms like social media is risky. In this episode of Stop the Scroll, I’m diving into the one platform you actually own — and the one that consistently delivers the highest ROI in marketing: your email list. I’m breaking down why email is not dead (spoiler: it’s thriving), how to create personalized newsletters that get results, and how to start building or rebooting your email strategy today — without burning out your list or yourself. Whether you’re just starting out or have been ghosting your email list (no judgment here), this episode will give you actionable steps to create emails your audience wants to open. Episode Highlights
If this episode helped shift your thinking about email marketing, share it with a friend and leave a review! It helps us reach more entrepreneurs like you — and keeps this show growing. Resources Mentioned Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Why Knowing Your Numbers Is the Ultimate CEO Move featuring Gala McCray | 12 May 2025 | 00:25:51 | |
Let’s be real: for many small business owners, bookkeeping feels like a necessary evil - a box to check for taxes, a task to avoid until it's urgent. But what if your financials could actually become your secret weapon to business growth? This week, I’m joined by Gala McCray, founder of Two Arrows, a boutique financial services firm that supports creative and service-based entrepreneurs. We’re diving deep into why financial clarity isn’t just about taxes or compliance, and how it’s a core leadership tool that helps you make bold, strategic decisions with confidence. From recognizing the true cost of servicing a client to knowing when (and how much) to invest in marketing, Gala shares actionable tips to help you shift from “doing” to leading. Whether you're just getting a handle on your numbers or ready to scale, this episode will empower you to own your role as CEO. Episode Highlights:
If you loved this episode, I’d be so grateful if you’d subscribe and leave a review. It helps Stop the Scroll reach more entrepreneurs like you — and keeps the insights coming your way each week. About Gala Gala McCray is the founder of Two Arrows, a boutique financial services firm helping service-based entrepreneurs elevate their financial operations with strategic bookkeeping, cashflow clarity, and executive-level advisory. With nearly two decades of experience in operations and financial management across corporate, nonprofit, and creative sectors, Gala blends precision with care to deliver peace of mind—because luxury, to her, means knowing your numbers are working as hard as you are. As a QuickBooks Online ProAdvisor and financial thought partner to agencies, consultants, and creatives, Gala empowers business owners to make bold, confident decisions rooted in clarity and control. Her signature framework—Consistency, Comfort, and Confidence—has become a trusted roadmap for clients ready to scale sustainably and lead like CEOs. When she’s not transforming spreadsheets into strategy, Gala can be found championing financial empowerment through masterclasses, podcast appearances, and her blog series The Art of Bookkeeping. ______________________________________________________________________ Connect With Gala
Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| How I Use AI in My Marketing (Without Losing My Voice) | 05 May 2025 | 00:22:11 | |
Feeling overwhelmed with content creation? You’re not alone, and that’s exactly where AI can step in (without making your brand sound like a robot). In this episode of Stop the Scroll, I’m pulling back the curtain on how I actually use AI tools like ChatGPT, CastMagic, and Descript to save hours in my weekly workflow, without losing the authentic voice that connects with my audience. From batching posts and writing emails to refreshing stale captions and repurposing podcast content, I’m sharing real prompts, practical tips, and a few cautionary tales. Whether you’ve dabbled with AI or you’ve been too intimidated to start, this episode will help you use it with more strategy, more creativity, and way less stress. Episode Highlights:
If you found this episode helpful, it would mean the world if you’d take a moment to subscribe to Stop the Scroll on your favorite podcast app. And if you’re feeling generous, leave a quick review—those stars and kind words help more entrepreneurs discover the show, and it keeps this podcast going strong! Resources
P.S. I’m opening up space for new done-for-you and consulting clients starting in May. If you're ready to take your marketing to the next level without burning out, book a call with me! Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| You Can’t Build a Business Online Only: Why In-Person Networking Still Matters | 28 Apr 2025 | 00:15:45 | |
Tired of pouring hours into Instagram with minimal return? Wondering why your social posts aren’t turning into paying clients? Here’s the truth most digital marketers won’t tell you: social media can’t be your only strategy. In this episode, I’m pulling back the curtain on how I’ve actually grown my business. Hint: it’s through in-person connections, referrals, and showing up offline just as much as I do online. If you’re a service-based business owner looking for real, sustainable growth (and not just chasing the algorithm), this episode will show you how to bring the human connection back into your marketing, and why that’s the key to long-term success. You’ll walk away with practical, low-pressure ways to network (even if you’re introverted), how to turn coffee chats into clients, and how to use offline moments to strengthen your online presence. Episode Highlights:
Resources
My Challenge to You… Enjoyed this episode?
Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Surviving and Thriving: Five Years of Business Lessons | 21 Apr 2025 | 00:24:48 | |
What if you could skip the most common mistakes new business owners make—and fast-track your growth with real, hard-earned lessons? In this episode, I’m sharing what five years of running Heidi Schmidt Creative has taught me about pricing, systems, scaling, marketing, and mindset. Whether you're in year one or year ten, this episode is packed with practical takeaways to help you run your business like a confident, clear-headed CEO and not just someone stuck in survival mode. If you're tired of flying by the seat of your pants and ready to take control of your growth, this episode is your roadmap. Episode Highlights:
If you found this episode helpful, it would mean the world if you’d take a moment to subscribe to Stop the Scroll on your favorite podcast app. And if you’re feeling generous, leave a quick review—those stars and kind words help more entrepreneurs discover the show, and it keeps this podcast going strong! Resources
Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| The Toxic Social Media Habit Crushing Your Confidence (& Your Strategy) (Fan Favorite!) | 20 Oct 2025 | 00:20:22 | |
If checking your follower count is the first thing you do when you open Instagram… we need to talk. Obsessing over followers and unfollows isn’t “staying on top of your metrics”, it’s a toxic habit that triggers anxiety, imposter syndrome, emotional exhaustion, and desperate content. Even worse? It pulls your focus away from the metrics that actually grow your business. In this episode, I’m sharing why your follower count is not a true indicator of success, how this habit quietly sabotages your strategy, and what you should track instead to build real momentum online. Because when you focus on nurturing your current audience and creating valuable content, everything changes. Episode Highlights:
Resources & Mentions: Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you! Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Celebrating a Year of Podcasting: Lessons, Wins, and Embracing Imperfections | 14 Apr 2025 | 00:26:09 | |
One year. 53 episodes. Countless lessons. This episode is a raw and honest reflection on what I’ve learned after a full year of showing up consistently to record Stop the Scroll. It’s personal, it’s practical, and it’s exactly what I wish someone had told me before I started. If you’ve ever thought about launching a podcast (or blog, YouTube channel, newsletter…whatever your version of showing up is), this one’s for you. I’m talking through the lessons, the systems that saved me, and how messy action is the only way forward. And YES, I’m getting vulnerable and a little bit in my feels because this podcast has been a game changer for me AND my business. If you’ve been here since episode 1 or you’re brand new, THANK YOU. I’m so grateful you're along for this ride. Episode Highlights:
Go ahead and subscribe to this podcast so you don’t miss a single episode. If this episode resonated with you, I’d love if you left a review, shared it with a friend, or sent me a DM with your favorite takeaway. Here’s to year 2 of Stop the Scroll—and doing it messy. Resources
Drop a question or a review! We love getting feedback from our listeners! Connect with me:
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| Q1 Social Media Updates You Need to Know (and How to Adjust Your Strategy) | 07 Apr 2025 | 00:19:12 | |
Think you’ve got a handle on your social media strategy? Think again. In this episode, we're breaking down the biggest social media platform shifts from Q1—and spoiler alert: things are changing faster than ever. Instagram wants you using music on everything (yes, even carousels), Threads is creeping into Twitter’s old territory, and LinkedIn? It’s quietly becoming the place for video content and thought leadership. Heidi’s sharing what these updates actually mean for your content (without the corporate jargon), how to make smarter platform choices, and why repurposing isn’t just allowed—it’s necessary. If you're tired of chasing trends and ready to actually understand what’s working and where to focus your time in Q2, this is your episode.
Episode Highlights:
Love what you’re hearing? Be sure to follow the podcast so you never miss an episode—and if this helped you feel more confident about your content, leave a quick review! It helps us reach more entrepreneurs like you and keeps the good stuff coming. Drop a question or a review! We love getting feedback from our listeners! Connect with me:
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| Navigating Q1's Lessons: How Business Owners Can Strategically Plan for Q2 Success | 31 Mar 2025 | 00:20:29 | |
How is it already the end of Q1? It seems like just yesterday that we were setting our January intentions! This week, we’re chatting about assessing our Q1 marketing efforts and planning strategically for Q2. It’s time to outline plans and set goals. Remember, even when we have big goals, it’s so important to remain flexible when it comes to your strategy and aligning your marketing efforts with personal and business goals. What are your Q2 marketing goals? Episode Highlights:
If you loved this episode, we’d love for you to subscribe wherever you listen to podcasts or leave a review! We read each one and are so grateful for feedback! Resources of note:
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Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| What to Consider When Hiring a Social Media Manager | 24 Mar 2025 | 00:22:10 | |
Are you on the brink of growing your business but unsure how to juggle all those responsibilities? Hiring a marketer can feel overwhelming—how do you know who to trust with your brand? Whether you’re outsourcing social media, email marketing, or overall strategy, choosing the right person makes all the difference. In this episode, I’m sharing the lessons I’ve learned from hiring (and sometimes hiring the wrong people!) and giving you a roadmap to find a marketer who truly gets your business. If you're thinking about outsourcing but aren't sure where to start, this episode is for you! Episode Highlights:
Be sure to subscribe to the podcast wherever you listen, and if you really love what you hear, leave a review over on Apple! Resources:
Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| The Bad Habits That Are Sabotaging Your Social Media Goals | 17 Mar 2025 | 00:17:18 | |
Does social media feel daunting? Like a chore you just don’t want to do? My kiddo often says he doesn’t want to do things that he knows he SHOULD do because they’re boring. I don’t think social media is boring but I do think for many entrepreneurs it can feel like a chore, like they don’t get anything out of it. But with that attitude, of course, you’re going to feel that way. If you’ve ever felt like your social media growth is stuck, you’re not alone. The reality? Many business owners unintentionally hold themselves back with habits that don’t serve their goals. So, how can we shift our mindset and strategies to ensure we're showing up consistently and building quality engagement on social media? Tune into this week’s episode to learn about the biggest mistakes I see people make on social media—things like inconsistent posting, ignoring engagement, and chasing viral moments. Plus, I’ll give you simple, realistic ways to shift your strategy so you can actually start seeing results. Episode Highlights:
Be sure to subscribe to the podcast wherever you listen, and if you really love what you hear, leave a review over on Apple! Resources:
Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Simple Social Media Engagement Strategies to Connect with Your Audience Authentically | 10 Mar 2025 | 00:26:00 | |
How many of you feel overwhelmed by social media marketing?
Let’s talk about the powerhouse of online marketing that’s probably being neglected – your engagement. We downplay the power of authentic interactions and so many business owners think that they can just post and ghost without building relationships with their audience. In this episode, we’re talking about strategies tailored to each platform and some actionable tips that will elevate your engagement efforts to feel more authentic. Episode Highlights:
Resources:
Like what you heard? I’d love for you to subscribe so you don’t miss a single episode! Love the pod? Leave a review so more people can find us online! Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Why You Need to Stop Sleeping on LinkedIn | 03 Mar 2025 | 00:21:14 | |
If there is one social network we’re all ignoring, it’s LinkedIn. I’ve had so many people ask about the value of LinkedIn and well, if it’s done thoughtfully and strategically, there’s a LOT of opportunity there. Fun fact: LinkedIn has over a billion users and less than 1% of them post regularly so there’s opportunity for reach and engagement abound. In comparison to other platforms that feel like you have to post 5 times per day just to get seen, Linkedin tends to have a more engaged audience looking for likeminded experts for networking, personal development and business growth. This week, we’re sharing how to get started with Linkedin - even if you already have a profile that’s been stagnant for years. We’re also sharing client success stories wherein LinkedIn has helped their businesses grow. Tune in to learn how LinkedIn can be a powerful tool in your marketing arsenal. Episode Highlights:
Resources:
Like what you heard? I’d love for you to subscribe so you don’t miss a single episode! Love the pod? Leave a review so more people can find us online! Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| My Favorite Small Business Marketing Tools | 24 Feb 2025 | 00:20:35 | |
What’s in your business tool box? What I mean by that is what do you use to promote your business? In this episode of Stop the Scroll, we’re sharing our essential marketing tools to enhance your strategy without the overwhelm. We’re also talking about the importance of not just using what works best for you but also the importance of regular audits to optimize tool usage and financial efficiency. With practical tips on using project management platforms like Notion and Trello to a visual scheduling tool like Loomly, this episode equips you with the know-how to streamline your marketing efforts effectively. Whether you're a solopreneur starting your journey or an entrepreneur expanding your operations, here's a sneak peek of what we covered: Episode Highlights:
Like what you heard? I’d love for you to subscribe so you don’t miss a single episode! Love the pod? Leave a review so more people can find us online! Resources Mentioned:
Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| How to Align Authenticity with Your Social Media Marketing Strategy | 17 Feb 2025 | 00:17:47 | |
How do you show up when it feels like your life is a dumpster fire? Legit, it’s a question I hear often from clients who just…sometimes don’t want to show up because they feel like it’s hard to “sell” themselves when they may be dealing with other ish in their lives. I get that. That was my January. In this episode of "Stop the Scroll," we’re chatting about navigating authenticity online amidst personal and global challenges. We’re giving you some actionable strategies for maintaining control in business during chaotic times, from the systems you implement to how to repurpose your content to stay consistent. Whether it's about balancing personal upheavals or confronting the broader societal ups and downs, we’re giving some candid reflections to remind us that it's okay—and necessary—to step back and care for ourselves once in a while. Tune in to explore how these experiences shaped her approach to showing up authentically, even when the world feels overwhelming. Episode Highlights:
Resources Mentioned:
Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Repurpose Your Content Like a Pro: Strategies to Maximize Your Content’s Lifespan | 10 Feb 2025 | 00:20:23 | |
Tired of the content hamster wheel? You're not alone! As entrepreneurs, we often find ourselves overwhelmed by the constant demand to create new content. In this episode, we’re talking about how to work smarter, not harder, by revitalizing our existing content. When we repurpose our content, we maximize our marketing efforts without continuously churning out brand-new material. I’ve had many clients mention that they are the bottleneck when it comes to creating consistent content. Adopt repurposing as a consistent practice, so you can focus on achieving your business and marketing goals. Get your pens ready to jot down our strategies to expand your content’s lifespan and reach with tips and tools to enhance your content management. Episode Highlights:
Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well! Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Q3 Social Media Updates That You Need to Know | 13 Oct 2025 | 00:22:40 | |
If it feels like the rules of social media change the moment you find your groove, you’re not wrong. Social media is ALWAYS changing. In this Quarterly Updates episode, I’m pulling together what actually shifted on Facebook, Instagram, Threads, and LinkedIn, what it means for small businesses, and translating those changes into simple actions you can try this week. No panic, just perspective and a reminder to keep your strategy diversified so your content keeps connecting wherever your audience chooses to hang out. Episode Highlights:
Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Resources & Mentions: Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| How to Grow Your Email List and Diversify Your Marketing | 03 Feb 2025 | 00:21:14 | |
Are you relying too much on social media to grow your business? What would you do if your favorite platform disappeared overnight? This year, a big theme among businesses - large and small alike - is how to diversify our marketing strategies. One of the easiest and most cost-effective ways to do this is by having a robust email marketing strategy. This week, we’re talking about how to build and grow your email list effectively. From leveraging lead magnets to enhancing your email opt-in strategies, you’ll learn why email marketing should be a critical component of your marketing and how it can lead to better conversions but also opportunities to diversify your income.
Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well! Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| How To Own Your Marketing When You Feel Like Social Media is a Dumpster Fire | 27 Jan 2025 | 00:18:14 | |
Y’all, we gotta talk about the ish that’s been happening lately. Facebook is removing fact checkers, TikTok…whatever, and we’re not even touching the Instagram changes yet. Social media can feel like a dumpster fire lately. I’ve been saying it for a while, but lately, it feels more accurate than ever. So what do we do? How do we move our business forward and market ourselves when it feels like the platforms we’ve used for the past 15+ years are stacked against us and maybe, depending on your identity or politics, feel like they’re stacked against our values? I see you. This is a solid reminder that social media is rented space. So this week, we’re discussing ways to promote your business if you’re having qualms with some of the social activities of late. Values matter, and it’s okay if you want to take time away from these spaces on the internet - I promise your business won’t fail. Episode Highlights:
Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well! Resources Mentioned:
Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| What We’re NOT Caring About in Our 2025 Marketing (and what we are!) | 20 Jan 2025 | 00:22:17 | |
You’ve seen the “ins and outs” trend right?
This week, we’re sharing which tactics to keep and what to leave behind to stay ahead of the always-evolving digital landscape. From the nuanced use of hashtags to quality-driven content and AI-powered automation, this episode is full of insights to help you enhance your online presence without the overwhelm. We’re covering the necessity of smart automation, why you need to diversify your marketing strategy, and why this year, more than ever, you need to be a storyteller and community builder. This year more than ever, quality over quantity is crucial for your email and social media efforts in the coming year. Tune in to learn powerful tactics that will help you stop the scroll and capture your audience’s attention effectively in 2025. Episode Highlights:
If you loved this episode, please take a moment to subscribe to Stop the Scroll on your favorite podcast platform! Also, don't forget to leave a review on Apple Podcasts—your feedback helps us reach more listeners and continuously improve our content. Thank you for your support! Resources Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Stop Copying Your Competitors: How to Stand Out Without Being a CopyCat | 13 Jan 2025 | 00:18:09 | |
We’re all inspired by content. However, imagine how it feels to create something, only to see someone else create something that feels… like the same content that you put out there. I saw a comment on threads recently that inspired this, about how a woman had gone viral with a reel, and a few days later, someone took her reel, and caption and basically put out the same thing and also… went viral. The copy cat, had more followers (by tens of thousands), and the thread I saw was like, “if you’ve amassed that much of a following, why would you feel the need to copy others? How are you lacking originality?” This week, we’re talking about just that. The pitfalls of plagiarizing and strategies to use the content that inspires you and your competitor research to inspire your own unique brand content without being a copycat. Let’s cultivate our own authentic and engaging online presences without yanking content from the FYP or Explore tab. In a world saturated with content, your unique voice is your strongest asset. By avoiding the temptation to copy competitors and instead focusing on carving out your own niche, you can build stronger relationships with your audience, foster trust, and set the stage for long-term success. Remember, authenticity isn't just a buzzword—it's a powerful strategy for sustainable growth. Key Points
Like what you hear? Be sure to subscribe so you don’t miss a single episode! We love feedback, and I read every single review – feel free to leave a review or email us with anything you’d like to hear on the podcast! Resources:
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| Social Media Trends and Predictions for 2025 | 06 Jan 2025 | 00:25:23 | |
Happy New Year! Are you ready to crush your social media goals in the new year? Staying ahead of the curve is key for solopreneurs, entrepreneurs, and social media pros alike as trends evolve and predictions roll in. In this episode, we’re diving into the game-changing shifts you need to know for 2025. From the unstoppable rise of AI to the influence of Gen Z, you’ll discover how to adjust your marketing strategy to captivate this dynamic audience. Plus, we’ll break down performance marketing and why it’s a must for your toolkit. You’ll learn how to harness the power of short-form video, keep your content authentic, and make user-generated content work for you. But that’s not all—we’re also talking about the comeback of email newsletters, how creative risks can pay off big time, and why affiliate campaigns could be your secret weapon for revenue growth. This episode is packed with actionable tips to help you stay ahead of the competition and make 2025 your most successful year yet. Grab your notebook, and let’s get started! Episode Highlights:
We’d love to connect with you on social media. If you love what you hear, leave us a review and follow us wherever you listen to podcasts! Resources Mentioned:
Drop a question or a review! We love getting feedback from our listeners! Connect with me:
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| Business and Marketing Lessons of 2024 and Goals for the Year Ahead | 23 Dec 2024 | 00:20:11 | |
Happy End of 2024! Ready to elevate your business game in the year ahead? We experienced extensive client work, dealt with the harsh realities of burnout, and learned how to treat ourselves like a client. This episode is packed with strategies for diversifying revenue streams and the importance of delegating and outsourcing tasks, having strong systems and standard operating procedures in place. Whether you're a seasoned entrepreneur or just starting out, this episode will provide actionable advice to drive your business forward.
Like what you hear? I’d love for you to leave a review wherever you listen to podcasts! Be sure to follow us on Apple Podcasts or wherever you listen to podcasts! Resources
Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| How to Thrive as an Introverted Entrepreneur | 16 Dec 2024 | 00:23:17 | |
Where are my fellow introverts at? Do you often feel drained by endless networking events and constant social media demands as an entrepreneur? You might think business success requires extroverted energy—but think again! In this episode, we’re diving into how to harness your introverted strengths to build meaningful connections and thrive in the business world. Navigating all the “shoulds” in business can be draining to our energy - but we’re diving into some actionable tips to help navigate networking, optimize their social media strategy, and maintain their sanity. There’s a lot of power in the old adage quality over quantity especially in friendships and relationships, we’re also sharing practical self-care routines to ensure you're recharging effectively which is especially important for introverts. This episode is packed with personal anecdotes, expert advice, and the encouragement you need to succeed on your own terms. KEY POINTS
If this episode resonates with you, be sure to leave a review and connect with us on social media! Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Essential Social Media Ad Strategies feat. Carol Kabaale | 09 Dec 2024 | 00:38:12 | |
Ever wondered why your social media ads aren't delivering the results you hoped for? Are you tired of pouring money into social media ads and seeing little to no return? Do you hit the "boost" button hoping for magic but end up disillusioned? You're not alone! This week, we’re chatting with Carol Kabale, a seasoned Facebook ads consultant. Carol shares the importance of using successful social media posts as the starting point for ads, ensuring you leverage existing engagement for better impact. She explains how to set tangible business goals that go beyond mere view counts, advocating for strategies that lead to real growth and effective lead generation. Carol dives into the nitty-gritty of setting up strategic ad campaigns, key performance indicators (KPIs) such as cost per result and the necessity of baseline testing and talks about the why behind waiting at least three months to properly optimize and verify campaign effectiveness. If you’re curious about Meta ads, this is a must listen for actionable takeaways that will make your campaigns more effective in the long run! Episode Highlights:
Carol Kabaale is a Facebook Ads & Strategy Consultant dedicated to helping online business coaches shine with Facebook ads.
Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| How to Elevate Your LinkedIn Strategy with Short-Form Video | 02 Dec 2024 | 00:20:00 | |
Ready to take your LinkedIn game to the next level? With video views on LinkedIn booming, this episode discusses how you can get noticed on the platform through short-form video and the essentials of creating killer short-form videos tailored for LinkedIn’s unique audience. Find out why keeping your videos under two minutes is a must and how to nail that clear audio and snappy pace. From sharing conference highlights to giving a peek behind the scenes at work, you’ll discover what kinds of content really engages with your LinkedIn audience. Whether you’re flying solo or running a big business, this episode is packed with practical strategies to help you nail your video marketing on LinkedIn. You’ll be all set to captivate your audience and expand your network like a pro. Episode Highlights:
Be sure to subscribe to the podcast to get the expert tips you need to stop the scroll and start engaging your audience! Love what you hear? Leave a review for the podcast so other business owners can find us! Resources Mentioned Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Increasing Revenue with Strategies Beyond Social Media Featuring Cat Valverde | 25 Nov 2024 | 00:35:35 | |
Every social media manager I know often laments about declining social media performance. Are you also tired of unpredictable social media algorithms sapping your engagement? In this episode, I’m chatting with Digital Strategist Cat Valverde about why shifting your focus to email marketing could be the game-changer your business needs. In this episode, we delve into the realities of social media marketing's decline and reveal actionable strategies to regain control over your audience reach. We dive into how to grow email lists with valuable freebies and build meaningful client relationships that drive revenue. This episode is packed with practical tips, and is your go-to guide for sustainable marketing tactics that work. Don’t miss out on expert advice from our guest, Cat Valverde, who shares her innovative approaches to equitable outsourcing and diversified marketing. Whether you're struggling with ad spends or looking for new ways to engage your audience, this episode is full of insights and strategies. Episode Highlights:
Be sure to subscribe to the podcast to get the expert tips you need to stop the scroll and start engaging your audience! Love what you hear? Leave a review for the podcast so other business owners can find us! Resources Mentioned
______________________________________________________________________ About Cat With joy in her heart, an MBA, a Harvard Organizational Psych Masters in progress, and over $5 million in direct revenue created for clients to date; Cat Valverde is excited to laugh, take a deep breath and crack open the spreadsheets with us. Her focus is digital revenue strategy in the post-ads economy. She's most curious about the part we tend to talk about least in the digital business space: How's it (really) going financially? Connect with Cat Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Why Business Owners Need a Creator Mindset When Showing Up on Social Media | 06 Oct 2025 | 00:20:37 | |
Are you treating social media like another task on your to-do list? Do you treat it as a tool to genuinely connect with your audience? For many small business owners, the difference between feeling overwhelmed and seizing an opportunity comes down to one thing: mindset. This week, I’m exploring what it means to adopt a creator mindset in your marketing. This shift isn’t about becoming an influencer or oversharing. It’s about weaving in stories, values, and moments of connection so your audience feels seen and understood. When you bring the personal into the professional, you create content that resonates….and ultimately, converts which is what we all want, right?
Episode Highlights:
Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Resources & Mentions:
Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| You Don’t Need 10,000 Followers to be Successful in Business | 18 Nov 2024 | 00:21:13 | |
Let’s get a little personal. What did your online journey first look like? When did you join social media? In this episode, I’m sharing a little bit about my chapter in We Lead: Community, Connections, and Collaboration. It’s a little bit professional, and also a love story - and sharing how my love of social media and content marketing led to various career opportunities. For all marketing professionals, small business owners, and aspiring content creators, this episode is a treasure trove of encouragement and practical tips on how to grow and succeed in the digital world. Episode Highlights:
Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Stop Sleeping on Google Reviews: Why They Matter and How to Get Them | 11 Nov 2024 | 00:22:37 | |
Have you ever wondered about the magic behind those top search results when you type "XYZ near me"? Spoiler alert: It's all about those Google Reviews! I was recently in a committee meeting for my local business association and we were talking about to how to highlight members. “Could we ask them to share reviews with us and then we share them on social media?” This stopped me in my tracks because what good is that? This week, we’re diving into the WHY of Google Reviews, and how to incorporate them in a non-icky way in your social media strategy. Episode Highlights:
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| The Power of Purposeful Content featuring Peg Fitzpatrick | 04 Nov 2024 | 00:40:17 | |
Are you tired of aimless scrolling and muddled marketing strategies? Do you want to create more purposeful content that attracts more engagement and drives real results for your business? This week, we’re joined by social media strategist and author Peg Fitzpatrick to talk about content creation for small businesses. We dove deep into the power of purposeful content creation, balancing educational and entertaining posts, and the crucial role of email lists for small businesses. We also covered platform evolution, using social media for client acquisition, and staying realistic with your social media goals. Tune in to learn how to transform your social media presence from random to remarkable, attracting more engagement and driving real results for your small business. Episode Highlights
About Peg Peg Fitzpatrick is a social media strategist, author, and speaker who has worked with top brands like Canva, Audi, Motorola, Kimpton Hotels, and TJ Maxx. As the author of The Art of Small Business Social Media: A Blueprint for Marketing Success, Peg is passionate about empowering small business owners and entrepreneurs to grow their online presence with purpose-driven social media strategies. With over a decade of experience, she’s helped businesses create impactful digital content, build authentic connections, and stand out in saturated markets. Peg's expertise and actionable insights provide practical tools for thriving in today’s dynamic social media landscape.
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Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||
| Mastering Mindset and Overcoming Limiting Beliefs for Social Media Success | 28 Oct 2024 | 00:26:04 | |
Are you struggling to make an impact on social media? Let’s talk about how to overcome these challenges. In this episode of Stop the Scroll, Heidi is spilling the secrets to shifting your mindset for a more rewarding and sustainable approach to digital marketing. She shares her insights on overcoming limiting beliefs, celebrating small victories, and maintaining authenticity in your digital marketing efforts. This episode is packed with valuable advice for business owners and marketers looking to optimize their social media presence and achieve long-term success. Episode Highlights:
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Drop a question or a review! We love getting feedback from our listeners! Connect with me:
Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com | |||