Can you believe we’re nearly in Q4?!

As we head into the time, now is the time to plan ahead - regardless of whether you’re a retail/product-based business or a service-based provider. From setting achievable goals to designing holiday offerings and mapping out marketing calendars, this episode will guarantee that you can end the year with a bang.

There is a necessity to create marketing plans in advance -  businesses that are prepared are significantly more likely to succeed compared to those who adopt a reactive approach. In this episode, you get tips on creating value-added content, optimizing websites for mobile users, and leveraging client testimonials so you can stand out in a crowded market, during this high-traffic time of year. 

Finally, there's a special magical power of social media and email marketing; now is a great time for businesses to segment their audiences and create personalized offers. 



Finally, if you don’t track your key metrics and reflect on the success of other campaigns to help inform future marketing efforts, how do you know what truly works? 



Tune in to get actionable tips that will help you elevate your holiday marketing game and close the year on a high note.

Episode Highlights:

• The importance of early holiday marketing planning for both retail and service-based businesses.

• Designing holiday offerings tailored to your audience.

• Mapping out marketing calendars, including dates like Black Friday and Small Business Saturday.

• Utilizing social media, email marketing, and targeted ads effectively.

• Tracking key metrics to adjust strategies and measure success.

RESOURCES MENTIONED

• Social Media Content Planner - https://heidischmidtcreative.ck.page/6be52cd794
• Book a Discovery Call  - https://www.heidijschmidt.com/contact-us-1
• ConvertKit
• Email Templates with Liz Wilcox - https://lizwilcox.thrivecart.com/email-marketing-membership/?affiliate=heidischmidtcreative

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you itching to get more out of your Instagram reels? 

Recently, Meta shared a document on how to maximize your impact on Reels.



We’re breaking down the recommendations so they’re easy to understand, and implement into your own Instagram strategies. 

The biggest takeaway is the importance of entertaining, digestible, and relatable content that will help you stand out in the crowded Instagram landscape. 



Additionally, we share actionable tips on using hooks, text overlays, transitions, and how to create visually compelling narratives to improve your Instagram reels. 

Whether you're a small business owner, solopreneur, or content creator, this episode is packed with essential tips to help you master reels so you can show up confidently online!

Episode Highlights:

• The importance of entertaining, digestible, and relatable content in Instagram Reels.

• How to utilize trending audio, filters, and creative editing techniques.

• Strategies for using hooks, text overlays, and transitions.

• Reinforcing the importance of authenticity and human presence in video content.

Resources mentioned

• Meta’s Guide on Instagram Reels via Social Media Today

• Instagram Reels Workshop in Annapolis, MD

• Guide to Instagram Hooks and Video Ideas

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Do you use Pinterest? You might be missing out! 

This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts. 

Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinning regularly. We also chat about how UTM codes, keyword research, and Tailwind's AI capabilities have not only enhanced their efficiency but also maximized their visibility and engagement. 

Then, we discuss the of tracking meaningful metrics over vanity metrics and the need for effective time management for business owners, offering insights into content batching and strategic planning.

Grab your notebook, you’re not going to want to miss these tips - especially if you keep meaning to get started on Pinterest! 

Episode Highlights:

- Effective Pinterest strategies, including the use of UTM codes, Tailwind, and keyword research for increased engagement.

- The significance of tracking meaningful metrics and implementing time management tools for better productivity.

- The multifaceted roles available in digital marketing and the need for adaptability and reinvention.

About Bonnie

Bonnie is a social media and digital marketing strategist.

Her journey as a female entrepreneur began out of opportunity when her family found ourselves in the middle of the Mojave Desert when military orders took them to the always-sunny Fort Irwin, California. Forty miles from the nearest town, she built a successful home-based business, building furniture and crafting home goods to sell on the military installation.

Earning a full ride scholarship, she began her degree in marketing, built her own digital marketing strategy consulting business which is now merging with a larger company, Inn8ly, and even found a little time to co-host a military spouse podcast along the way.

RESOURCES MENTIONED

• Tailwind App

• UTM builder

• Content Batching Guide

Connect with Bonnie

-Inn8ly’s Website

- Inn8ly on Facebook

- Follow Inn8ly on Instagram

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Is your copy compelling? 

What even IS compelling copy? And how does copy differ from content? 

This week, we’re talking about brand messaging for small businesses. 


Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing. 


We discuss the importance of adapting to changing audiences, focusing on what works, and consistently improving your approach based on analytics.

She’s sharing tips for understanding and amplifying your brand voice, the difference between content writing and copy writing and strategies to engage and convert your audience. 

Whether you're struggling with writing effective emails or need guidance on developing a coherent and convincing brand image, this episode is packed with actionable advice. 

Episode Highlights:

- The critical role of welcome sequences in engaging and nurturing leads.

- Techniques for analyzing past content and leveraging analytics to improve copywriting.

- The difference between copywriting and content writing, and tailoring each type for specific goals.

- Strategies for achieving consistency in brand messaging across various platforms.

- The importance of maintaining an authentic brand voice and adapting it to audience needs.

About Mackenzie

Meet Mackenzie, the Copywriter for Coaches & Brand Messaging Mentor

She has a B.A. in Professional Writing and with 9+ years of experience crafting copy for brands like Capital One and Teachable under her belt, she’s known for producing tangible results for clients of all shapes and sizes.

Now, as the go-to conversion copywriter for coaches and online service providers, she supports industry-leading women who aren’t afraid to stand out, spice up their space, and make a real difference.

From websites to sales pages to emails and beyond, she helps you develop your signature brand voice and write copy that maximizes both sales AND impact so you can build genuine-ass connections and grow a whole-ass legacy.

Connect with Mackenzie: 

IG: https://www.instagram.com/hotcopyhaus/

YouTube: https://www.youtube.com/channel/UCfFeKDQsRxPbGYhGn9mCWjQ

Pinterest: https://pin.it/14GMHzltJ

Facebook: https://www.facebook.com/mackenziebflemingcopywriter

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you creating content for your website? 

If you want to rank online, you need to be. 

This week, we’re talking with Barb Davids about the importance of creating optimized, high-quality content for your website.

Barb has a background in photography, which led her to digital marketing and now, an SEO expert. 


She has a unique approach that debunks the myths surrounding cost and complexity of SEO, including how to repurpose your content to maximize the impact of your blog posts and tools to help you research. 

Key Points

• How to leverage AI for efficiency and ideation

• Debunking SEO myths about repurposing, keyword research and technical tweaks to get the most mileage out of your SEO efforts

• Copywriting solutions to enhance website copy your website copy if it’s not something you have time for. 

• Tools and methods for SEO 

• How to build back links organically and why buying backlinks is a terrible idea

Resources Mentioned

• Keywords Everywhere

• PeopleAlsoAsk

• ConvertwithContent

• GUIDE: How to get 1,000 Visitors 

About Barb 

Barb Davids, founder of Compass Digital Strategies since 2018, is a digital marketer with over 25 years of experience. She's not here for the fluff – Barb's passion lies in providing direct, results-oriented digital marketing solutions for ambitious business owners. She has helped them get 256% more organic search traffic, 22% more leads and 51% more sales from Google organic search. When she's not behind the laptop, she's out running with her dog, Stone, in whatever city she's in at the time.

Connect with Barb 

• How to get 1,000 Website Visitors

• Instagram

• Youtube 

• Website

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Ever wondered why reels are so essential for your Instagram strategy or struggled with being on video? 



You're not alone!

This week we’re chatting about all things IG reels!

From increasing engagement to reaching new audiences, reels are truly essential to any Instagram strategy. 



On this episode, you’re getting tips about batching content, leveraging trends, and not overthinking your videos. 


Remember, it's all about showing up authentically and not overthinking your content. 

Share those drafts you have saved friends! 

For anyone looking to boost their social media game, this episode is packed with invaluable tips and resources.

Key Points

• The importance of reels for reach and engagement

• How to create authentic reels 

• What consistency looks like

• How to know if your reels are really making a difference

### Tools & Resources Mentioned:

• Descript

• Favorite Ring Light

• Favorite Tripod

• Content Cove for Stock B-Roll Footage

• Inshot

• Capcut

• Strategy Session

• Free Hook Ideas for Reels

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Got time off this summer? 

With vacations and downtime on the horizon, how can you maintain your online presence without feeling overwhelmed? 

I’ve learned that planning is key to being consistent.

This week on the podcast, we’re talking about how planning your content, and building your content calendar helps you stay consistent online while reducing the overwhelm of “OMG what do I post?!” 



From the importance of content calendars to the benefits of batching your content, I’m sharing actionable tips and tools to keep your marketing efforts streamlined and effective.

Key Points

- Why having a content calendar is crucial for maintaining your online presence.

- How to stay consistent with your content even when you're on vacation.

- How batching can save you time and stress.

- Setting and adjusting content goals based on your seasonal business cycles.

- Strategies for reusing high-performing content to save time.

- The importance of maintaining a consistent posting schedule, even if it means posting less.

Tools & Resources Mentioned:

- Loomly

- Notion

- Social Media Planner

- Strategy Session

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you overwhelmed by social media metrics? 🤯 You're not alone! 

Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts?



You’ll never know unless you know which metrics actually matter when it comes to social media!

This week we’re chatting about the importance of looking beyond vanity metrics like views and likes. 

We’re deep diving into the significance of engagement rates, click-through rates, conversion rates, and overall brand awareness, offering practical insights for small business owners and marketers alike to truly measure the impact of their social media efforts and how they contribute to broader marketing objectives. 



We’re talking about how to categorize metrics, and how the “vanity metrics” all contribute to a greater understanding of your social media performance. 

Episode Highlights:

• Importance of measuring engagement rates, click-through rates, and conversion rates over mere vanity metrics

• Platform-specific metrics and industry benchmarks for Facebook, Instagram, and LinkedIn

• Tips for improving social media performance, including visuals, consistency, and audience engagement

• The role of tracking profile views and utilizing URL trackers for better marketing ROI

Resources

• Google Campaign URL creator

• Loomly 

• Bit.ly 

• Collabster Engagement Rate Calculator

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

How does your business show up online?

Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms. 


That’s why it’s so crucial to mix up your content and show the human side of your business. 


But how do you balance those posts that you share your services and the value of working with you, with behind-the-scenes, down-to-earth content? 

Think messy desks, blooper reels, and all the behind-the-scenes that show you’re just like the rest of us. 


This is the content that resonates with your audience’s daily lives, struggles, and joys. 


Remember, social media is for connection and entertainment, not a 24/7 sales pitch. 


Yes, the goal of marketing is often driving sales and growth, but audiences gravitate towards content that resonates with their daily lives and struggles. 


Sharing those personal anecdotes and behind-the-scenes glimpses, we can foster genuine connections that go beyond mere transactions.

So that’s what we’re diving into this week - showing up relatably, authentically and in different avenues to better engage our audiences. 

Episode Highlights:

• Importance of relatable content in social media marketing.

• How vulnerability and sharing personal stories build stronger connections.

• Tips for diversifying content formats and maintaining authenticity.

• Practical advice for creating engaging behind-the-scenes posts.

• Addressing the balance between business-driven content and audience connection.

Resources

• Book a strategy session

• Download our Free Strategy Planner to help get clarity on your social media strategy.

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

I’m a stickler for the fact that social media is rented space. 



Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing. 

This week, we’re discussing the how and whys of email marketing. 



With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquisition and retention. 

We’re talking about actionable strategies for building and optimizing your email list, from fine-tuning your website's contact forms to leveraging lead magnets and collaborating with other businesses. 



Whether you're new to email marketing or looking to refine your approach, get ready to take notes and transform your digital marketing game. Let's get started!

Episode Highlights:

• Importance of owning an email list vs. relying solely on social media.

• Effective methods to capture email subscribers via website and social media.

• My favorite email marketing platforms. 

• Success stories from clients on email marketing. 

Resources

Liz Wilcox Email Membership
ConvertKit
Book a strategy session
Social Media Strategy Planner (Free Download)

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you. 

Instagram and Meta are ALWAYS changing. 

It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the way you want it to. 

This week, we’re deep diving into the latest Instagram updates. From algorithm changes to creating content that ensures your content gets the visibility it deserves, let’s talk about what you need to know about these recent updates, and what is maybe getting some click-baity attention for undeserved reasons. We’re looking at you Meta Verified. 

Enjoyed the episode? Don’t forget to leave a review on Apple Podcasts or Spotify. Share it with your friends and colleagues who could use some social media savvy, and help us spread the knowledge!

Episode Highlights:

• What are the new ranking factors, and what it means for smaller creators and businesses 

• The importance of early engagement to reach. 

• What you need to know about reels and how to get more eyes on them. 

• New Content aggregating guidelines and how to use collaborative content effectively

• What’s really up with Meta Verified for business. 

Resources Mentioned

-  Snaptik to remove watermarks: https://snaptik.app/

- Social Media Today Article: https://www.socialmediatoday.com/news/instagram-longer-reels-hurt-performance/715867/

- Strategy Sessions: https://www.heidijschmidt.com/contact-us-1

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business. 

That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.)

In this episode, let’s unpack the distinction between marketing and sales and how they can lead to misplaced expectations in your business. Marketing should be your lead generator, build brand awareness and bring potential customers to your digital doorstep, not your sales closer. When you have unrealistic expectations, you set everyone up for failure so knowing the difference between these two pivotal business roles can help levelset and set the stage for business growth. 

We’ll illuminate the common pitfalls business owners face and share some practical tips to enhance your marketing efforts. 

Episode Highlights:

- How marketing can bring the horse to water, or the pivotal role of marketing in attracting potential customers and creating opportunities for sales conversions.

- Why regular, consistent, and clear messaging is vital in keeping your audience engaged and ready to transition smoothly into sales.

- The significance of non-sales metrics like audience engagement and website traffic in gauging the effectiveness of your marketing efforts.

- How a clearly defined brand story and consistent messaging can enhance your marketing strategies and create more meaningful connections with your audience.

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

How many ways do you market your business? 

Are you relying solely on social media? 

Fun fact: 49% of consumers discover businesses through offline sources.

 

If you’re not already, you should integrate offline marketing channels such as networking, print marketing, and public relations into your overall marketing strategy. 


Today, we’re sharing practical tips to ensure your business thrives even when social media isn't the sole focus.

As social media is essentially "rented space" where you have limited control over visibility and engagement, complementing social media efforts with search engine optimization (SEO), direct mail, and community involvement helps to create a more robust and effective marketing mix to promote your business. 



So, let’s dive into some online and offline strategies to help get you in front of the right people at the right time. 

Episode Highlights:

• The importance of integrating offline marketing strategies alongside social media efforts.

• Insightful statistics that share the importance of a diversified marketing strategy

• The limitations of social media as "rented space."

• The long-term benefits of SEO, content marketing, and email marketing.

• Practical tips for building a comprehensive marketing strategy.

Resources mentioned

• Leading Lady community on Facebook

• Pasadena Business Association

• Schedule a strategy session

• September Instagram Reels Workshop

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

We all know about those social media “best practices” right? 

Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them. 

We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is best is doing more harm than good. Like - why are you still following your sister's best friend on your business account? Or your 13-year-old cousin. You know, bad habits like that. 

Similarly, let’s talk about not just marketing ourselves on social media - it’s 2024, let’s talk about having a multi-channel approach. Because some business are still expecting BIG things but only marketing on one channel and that just doesn’t cut it when you’re talking about rented space. 

This week, we’re discussing bad habits to break so you can improve your marketing, connect with your audience authentically, and achieve the results you want to see. 

Highlights

• Why you should better curate your following and stop following old college roommates and family members. 

• Why posting and ghosting doesn’t cut it anymore

• How to get over the perfection complex and why letting perfect be the enemy of good is hindering your marketing efforts. 

• Why in 2024 you need a multi-channel approach. 

I would LOVE your feedback! If there’s something you want to learn or hear more about, I’d love to hear from you! Send me an email to heidi(at)heidijschmidt.com. Also, podcasts grow thanks to listeners like you - share your thoughts in a review so more people can find this podcast! 

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Let’s talk about content creation burnout. 

It’s a real thing, there are marketers out there who are ALWAYS just creating. 

Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch, 

Today, we’re discussing strategies for repurposing old content and giving it new life—not just on social media but also in long-form content.

Whether it’s avoiding content creation fatigue or effectively using tools and resources to maximize your content’s reach, we’re talking about it all. We’re discussing how repurposing content isn't just a strategy; it's self-care for the busy entrepreneur. So tune in, get inspired, and let’s learn how to make our content workflow as efficient and impactful as possible.

Episode Highlights:

• The importance of having a content strategy with defined pillars or buckets.

• How to utilize tools and external resources to improve content creation efficiency.

• How to effectively repurpose your content including videos, blogs, and podcasts and how to chunk into smaller, more manageable pieces.

• How to manage content overload and the significance of revisiting evergreen content and repurposing it for things like social content, and email marketing. 

• The importance of using content calendars and tools for efficient content management.

Resources mentioned: 

CastMagic

Hire a Unicorn

Liz Wilcox Email Membership (Weekly templates!)

Content Planner Download

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you struggling to find fresh ideas for your social media, blog, or podcast content?

We often hear that we should be repurposing our content.  But how do we know what’s the best content to repurpose and where should we repurpose it to? 

And what about new content ideas? How do I come up with those?

Well, you are in luck because today, I’m sharing how to repurpose your content, and not just on social media. Think blogs, podcasts, YouTube, etc. I’ll also share my secrets for getting new content ideas!

Are you ready to tune in, gain valuable insights into the strategic thinking process behind sparking fresh content ideas, and discover my expert tips on reigniting content inspiration across various marketing platforms? If so, press play, and let’s get inspired!

Episode Highlights:

• Finding new ways to repurpose your content across social media

• Using surveys to spark engagement and gain valuable insights from your audience

• Benefits of creating evergreen content and what evergreen content performs best

• Benefits of motivational and inspirational content

• Sharing some of my best-performing content

• How to utilize “throwback Thursdays”

• Ways to use content to Position Yourself as an Authority Figure

• How to use seasonal content to your advantage

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

The one thing we all want to know is how the heck do we win online?

I mean really, how do we win on social media?

In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts.

I’m answering questions like 

1. Why do you need to define your value proposition and how it’s going to help you.
2. What metrics should you measure to decipher what truly matters for your business?
3. Why you need to truly understand your audience so you can effectively market to them.
4. Why I use a SWOT analysis with my strategy clients
5. Auditing your competitors and finding opportunities to outshine them
6. Why tailoring your content pillars around your business is the foundation of your marketing

So, if you are ready to uplevel your social media game press play and get ready to slay your social media!

If you find yourself posting for the sake of posting stop and go download my social media planner - https://www.heidijschmidt.com/social-media-planner to help you get clarity on who you’re talking to on social media, how to differentiate yourself from your competitors and 14 content prompts to help you consistently post on social media.

Episode Highlights:

• What is your valueadd

• Understanding marketing metrics to measure success and make data-driven decisions

• Why you want to do an audience deep dive to target your ideal audience

• How I use your SWOT analysis to pin point your strengths and weaknesses for effective marketing planning

• The value of competitor evaluation

• Why you need to have content pillars that align with your business to drive engagement and conversions

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

In the world of social media, we all strive to create content that captures our ideal client’s attention and gets them to stop doom scrolling.

I’m super passionate about creating content, educating business owners about the benefits of social media marketing, and how to repurpose all this content you are creating because the content creation wheel does not need to be recreated with each piece of content you produce.

That's why I created the Stop the Scroll Podcast! With nearly two decades of marketing experience as a content creator and marketer, I’m sharing all my secrets about what works and what doesn’t when it comes to social media.

Each week I’ll dive into topics like how to build authentic and engaging content for social media, strategies for social media success, building an engaging community, overcoming social media challenges and so much more.

If you are ready to transform your social media presence with actionable steps and valuable strategies then press play and listen in!

Episode Highlights:

• My background as a social media strategist and marketer

• Why I’m passionate about content creation

• What inspired the Stop The Scroll podcast 

• What are some of the challenges and opportunities in social media marketing

• Benefits of building communities and connections through social media

• Importance of authenticity in your social media content

• Overcoming imposter syndrome

• Why you need strategies to create engaging content that stops the scroll

• Why you need to repurpose content for maximum impact

• Should you use AI in your content creation?

• Utilizing email marketing along side social media

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

How do I grow on social media? 

What's the best type of content to post? 

What are the latest best practices on Instagram, LinkedIn, and every other social media network? 

And how do I even know if what I'm doing on those platforms is even working?

 Welcome to Stop the Scroll, a podcast dedicated to helping small business owners like you thrive online. 

I'm your host, Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency supporting small businesses with their social media and email marketing. 

I'm here to share all the latest and greatest best practices to help you show up confidently and authentically with tips such as what really goes into a content strategy, how to stop overthinking your content, and how to really beat those pesky algorithms. 

My content and social media strategies have helped build 6 figure businesses while creating content built around authenticity. 

Tune in each week for the latest and greatest in the social media world to teach you how to create content that stops the scroll.

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

How often do you track your followers? 


Do you get anxious when you see five new followers come in, but your follower count is lower?

I think a LOT of business owners get stuck in this cycle of follower count which doesn’t really drive anything strategically. 

In this episode, we’re talking about why tracking unfollows can trigger anxiety, imposter syndrome, and emotional exhaustion, all of which are detrimental to your long-term social media strategy. Instead, let’s focus on the importance of creating valuable content that engages your audience, measuring genuine engagement metrics, and maintaining a healthy online presence.

Follower count should not be your primary metric of success. 


We know that the pressures of social media lead to a negative feedback loop, stressing the importance of focusing on quality over quantity. By delving into the psychological effects of social media's constant demand for validation, Heidi offers practical tips for breaking free from the cycle of stress and anxiety that comes with tracking followers and likes.

Let’s redirect energy towards what truly matters—nurturing and engaging our existing audiences. Whether you're a small business owner or a seasoned marketer, this episode provides invaluable insights into navigating the complicated landscape of social media marketing.

Episode Highlights:

• Why tracking follower count can be detrimental to your mental health and social media strategy

• The importance of focusing on engagement metrics over vanity metrics like followers and likes.

• Real-life examples and client stories that highlight the emotional toll of social media.

• Practical tips for creating valuable content that resonates with your audience.

• Strategies to nurture and engage your audience effectively.

Resources Mentioned:

• Free Hook Guide:

• Strategy Session

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Being a solopreneur is tough work, and being a solopreneur who struggles with marketing is even tougher. 

This week, I’m chatting with Alanna Brannigan of Harvest Moon Marketing about strategies for solopreneurs, from selecting the right digital platforms to how to leverage free marketing tools and how to quantify your efforts to know if you’re really getting an ROI in your efforts. 

Alanna and I share some nuggets of wisdom on maintaining authenticity and building customer trust through personalized marketing efforts. With a mix of actionable strategies and deep dives into marketing psychology, this episode is a must-listen for any solopreneur looking to elevate their digital marketing game.

Episode Highlights:

• Understanding the importance of knowing your ideal client and competitive market space.
• Picking and sticking to one or two digital marketing channels: starting with social media and email marketing.
• Leveraging free marketing tools like Google My Business and Mailchimp.
• The importance of building an email list and generating online reviews.
• Common marketing mistakes: focusing on the business rather than solving customer problems.

About Alanna

Alanna Brannigan is the founder of Harvest Moon Marketing, a remote, full-service digital marketing agency with a mission to provide clever solutions and strategic counsel to big-dreaming businesses.

Connect with Alanna

https://www.instagram.com/harvestmoonmktg/

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you overwhelmed by social media? 


Do you struggle to keep up with it and feel like it’s taking away from more meaningful work in your business? 

Social media burnout is a real thing y’all, and as entrepreneurs we probably feel it the most since it’s a tool we use to help our businesses be successful. 

In this episode, I’m talking about how the constant pressure of social media can lead to anxiety and reduced productivity. I’m sharing how having boundaries is important to help maintain our mental health and some strategies we can implement such as batching content or outsourcing that can help. 

Remember, it’s okay to disconnect and focus on self-care. 


Tune in and let’s stop the scroll together!

Episode Highlights:

- Importance of avoiding the comparison trap and setting boundaries for social media use.

- Benefits of outsourcing social media tasks to reduce burnout and regain creativity.

- Practical tips for batching content and creating a consistent posting schedule.

- Encouragement to prioritize mental health and self-care for business owners.

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Some industries, as many a social media manager will tell you, are easier to create content for than others. 


They’re just a little…sexier if you will. 

Other industries, especially among service providers, can be… seemingly boring. 


But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring industries can create great content. 

In this episode of Stop the Scroll, we’re talking about the challenge of creating engaging content for "boring" industries. 


There’s an inherent value of humanizing content and community involvement. From employee spotlights to customer testimonials, we’re talking about the importance of trust-building content that goes beyond product or service promotion. 


By sharing these often overlooked aspects of social media marketing, you get a well-rounded toolkit to create content that not only stops the scroll but also fosters genuine connections with your audience. 

Bonus: Don’t miss out on the tips for non-salesy calls to action and engaging posts that inspire user interaction! 

Episode Highlights:

- Strategies for content creation in "boring" industries

- Importance of brand awareness and educational content in social media marketing

- Real-world examples of successful behind-the-scenes and community engagement posts

- Trust-building content like customer testimonials and employee spotlights

- Tips for non-salesy calls to action and engaging user interactions

Resources Mentioned:

• Content Planning Guide

• Schedule a strategy session 

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

How do you add value to your audience?


We hear that a lot in marketing - always add value. This week on Stop the Scroll, we’re chatting with Dan Coughlin of Get Hyped about storytelling, influencer marketing, and adding value to your audience.

We’re diving into the challenges and changes in influencer marketing in recent years, the importance of adding value and telling your brand’s story, and emphasizing the shift towards more affordable and authentic content creators over traditional influencers - especially for small businesses. 

Dan highlights the importance of providing value in marketing content rather than relying solely on hooks and calls to action. He advises businesses to focus on building relationships through a multi-touch approach, allowing savvy audiences to naturally convert into customers. 

This episode is jam-packed with insights and resources for small businesses looking to leverage social media marketing and are interested in generating more user-generated content by building relationships with small to mid-sized creators. 

Episode Highlights:

• Focus on providing value and building relationships through marketing content

• Content creators vs. influencers

• How to align influencer efforts with overall marketing strategy and how to measure success

• Utilize a multi-touch approach to customer engagement

• Platforms like TikTok and Instagram play a significant role in influencing purchasing decisions

RESOURCES MENTIONED

- Get Hyped's free influencer value calculator

- Billo.app

About Dan

Dan is a seasoned digital marketing strategist, co-founder, and Managing Director of Get Hyped. Dan’s expertise lies in developing creative storytelling strategies and compelling content that drives conversions and enhances ROI. Alongside his wife Kristina, an established Instagram foodie influencer, Dan has developed innovative marketing strategies that deliver measurable results for consumer brands. With his dynamic blend of technical knowledge and creative flair, Dan continues to revolutionize the way brands leverage social media and influencers to connect with their audiences and drive growth. When he's not devising marketing strategies, you can find Dan exploring the vibrant food scene with his family or unwinding with a cigar and a good book.

Connect with Dan:

https://www.instagram.com/dangethyped/

https://www.linkedin.com/in/daniellcoughlin/

https://www.instagram.com/gethypedagency/

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Marathon training and managing a business may seem like two different worlds, but they share countless parallels. 


From goal setting to overcoming setbacks and challenges, and finding a community to hold you accountable - the similarities when you’re just getting started are far too similar. 

Drawing from her own journey in both training for marathons and managing her social media strategy agency, she illustrates how overcoming challenges like weather, injuries, and competition are similar to conquering imposter syndrome, financial issues, and competition in the business world.

Episode Highlights:

- The importance of investing in quality gear and efficient systems for success in both marathons and business

- Significance of pacing to prevent burnout, with parallels between marathon training and business management

- Overcoming obstacles like competition, imposter syndrome, and financial challenges

- Value of a support network and celebrating small wins

- Setting financial goals and investing in content creators and coaches for guidance

Resources Mentioned

• Leading Lady Community

• Pasadena Business Association

• Latasha James's Youtube Video 

• Show Your Work Book

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you trying to show up in all the places on social media?


Chances are, if that’s you, you’re probably a bit overwhelmed. 


Whether you're managing social media by yourself or seeking a strategic social media partner, this episode breaks down the fundamentals. 


We’re helping you align your social media presence with your business goals, from understanding your audience to aligning with business objectives, we’re chatting about the who, where, why, and how to all the platforms. 

We’re chatting about the platforms, their specific advantages and user demographics with an emphasis on understanding your audience and aligning social media use with business goals.

You also get actionable tips and insights for optimizing your social media strategy as well as content types, engagement strategies, and the impact of keywords on each platform. 


Tune in for expert advice and stay ahead in the ever-evolving world of social media marketing. 


Key resources like Instagram Reels tips and Heidi's hook tip sheet are linked in the show notes.

Episode Highlights:

- Understanding the importance of choosing the right social media platform for your business.

- Insights into the target demographics and strengths of Facebook, Instagram, LinkedIn, Twitter (X), TikTok, Pinterest, and Threads.

- Tips for optimizing your social media strategy based on your audience and business goals.

- The significance of keywords in social media content for better searchability.

- Resources and tools for effective social media management and content creation.

______________________________________________________________________

Resources

• Social Media Today - Reels Best Practices 

• Social Strategy Planner

• Free Instagram Hook Guide

• Schedule a Strategy Session

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Everyone wants more views, and more followers in the social media space. 

So many business owners have said to me, “I want to go viral.”

Hard stop y’all. 

Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy. 

In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a primary goal in your social media strategy. 

Simply put, virality does not equal success. 

Instead, we’re sharing about the importance of sustainable growth, meaningful engagement, and authentic content creation tailored to your specific audience, and the pitfalls of relying on viral content and why a strategy based on virality is not only unpredictable but also unsustainable. 

Episode Highlights:

• Why virality shouldn’t be your primary goal.

• The importance of meaningful engagement and building real connections with your audience.

• Understanding why likes and followers don’t tell the full story.

• Tips and strategies how to create content that resonates with your specific audience.

Thank you for tuning in to "Stop the Scroll." Don't forget to subscribe and leave a review if you enjoyed this episode. Happy listening!

Resources Mentioned

Book a strategy session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

What’s a marketing funnel? Do you have one?

This week, we’re diving into the essentials of email marketing and social media, emphasizing the importance of nurturing your audience through effective marketing funnels. 


Our guest Kristi Mitchell is sharing her mission to simplify marketing for businesses by leveraging multiple funnels tailored to different strategies, ultimately making them love marketing again.

We’re talking about the importance of focusing energy on the right platforms, notably highlighting LinkedIn's potential for B2B service-based businesses. 


Kristi stresses the significance of tailoring content to address specific client pain points and how strategic, simplified marketing efforts can effectively attract, convert, and nurture leads.

This episode shares insights into the balance between marketing strategies and tactics, the value of inbound marketing, and practical tips for boosting visibility and engagement on LinkedIn. Kristi offers actionable advice, from creating engaging quizzes to driving effective LinkedIn DM conversations, ensuring that even the most overwhelmed business owners can streamline their efforts for maximum impact.

Episode Highlights:

• The importance of regular email marketing and consistent social media presence.

• Breakdown of the marketing funnel framework: Attract, Nurture, Close.

• Effective LinkedIn engagement strategies, including custom feeds and leveraging personal accounts.

• The value of tailored content and simple inbound marketing tactics.

• Insights on energy management and focusing on high-impact platforms.

About Kristi

Kristi Mitchell is a Strategic Marketing Consultant specializing in working with service-based business owners who have relied on referrals and word-of-mouth to get to where they are today. They know in order to take their business to the next level, they need to finally think strategically about their marketing efforts.

Kristi believes that the number one reason business owners don't see marketing results is because they are lacking a strategy. She’s found that too many business owners limit their growth and impact because marketing is too complicated. She believes that marketing should never be the thing that holds you back from being successful in your business. It’s her personal mission to make you love marketing - really though, her goal is to help you get excited about it because it feels good AND gets you the results you want.

Kristi brings an MBA, 10+ years of corporate marketing experience, 5 years of running her business full-time and a drive for continual learning to her client work.

Connect with Kristi

Kristi's Blog - https://www.kristimitchell.com/blog/marketing-funnels-are-not-what-you-think

LinkedIn - https://www.linkedin.com/i

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Did you know that social media platforms like Instagram are being used as search engines? 


SEO isn't just for your website anymore my friends.  


With more and more people using social media platforms like Instagram and TikTok as search engines, it's crucial to optimize your content to be easily found by your ideal audience.

This week, I’m diving into Instagram SEO and why it's a game-changer for your social media strategy with some fantastic tools, and ways to audit your content and profiles to ensure they’re effective. 

Finally, I’m stressing the importance of writing for humans but optimizing for algorithms. Because we’re always marketing to people. Consistent and relevant content is key. 

Check out Episode 28 for all the details and start showing up where your audience is searching! Happy optimizing!

Episode Highlights:

• Understanding the rising importance of Instagram SEO in social media marketing.

• Key factors influencing Instagram’s algorithm: text, user activity, and engagement.

• Effective use of hashtags and alt text for better content visibility.

• Practical steps to optimize Instagram bios, captions, and overall content.

• Real-world examples and tools for conducting SEO and keyword research.

Resources Mentioned

• Google Trends - https://trends.google.com/trends/

• Answer the Public - https://answerthepublic.com/

• Chrissy Rey’s Keyword Research Offer - https://pongos.com/keyword-research-seo-strategy-package/

• Book a strategy session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e
  
  
  

Thank you for tuning in to "Stop the Scroll." Don't forget to subscribe and leave a review if you enjoyed this episode. Happy listening!

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Who wants more leads?

We all do, right? Leads are, after all, what drives business growth, which we all ALSO want. 

This week, we’re sitting down with business coach and agency owner Lauren Najar to discuss innovative lead generation and engagement strategies. Lauren shares her top tips for identifying and nurturing potential clients by focusing on their engagement level through key performance indicators like email opens and social media interactions.

Lauren also shares some practical scheduling and productivity tips, particularly for fellow agency owners who struggle with managing their work hours efficiently. By planning daily activities in phases and ensuring personal well-being, Lauren demonstrates how balancing business growth tasks with client work and personal relaxation can lead to sustainable success. Her pragmatic advice offers listeners novel ways to optimize their marketing efforts and build long-lasting, profitable relationships.

Whether you're an introvert struggling to start conversations or seeking to refine your lead-generation efforts, this episode is packed with actionable advice to help you grow your business authentically online. 

Episode Highlights:

• Strategies for identifying and deleting non-engaging contacts from your list.

• How to utilize Instagram polls, quizzes, and live trainings to engage and gauge potential clients.

• The importance of authentic lead magnets that offer tangible value.

• Practical scheduling tips for optimizing productivity, particularly for agency owners.

• The benefits of treating oneself as a client and prioritizing personal business needs.

Thank you for tuning in to "Stop the Scroll." Love what you hear? Subscribe and leave a review. Happy listening!

About Lauren

Lauren Najar is the founder of LCN Consulting and Lauren Najar Coaching. Lauren is a business coach and agency owner helping businesses scale to 6 & 7 figures through simplified marketing and lead generation strategies. She is recently celebrating six years of coaching and has been running LCN Consulting for over three years. Her specialty is building relationships in the DMs and generating more leads for businesses in a way that feels authentic to them.

Connect with Lauren

Lauren's Instagram - https://www.instagram.com/laurennajar/

Slaying with Success Facebook Group - https://www.facebook.com/groups/slayingwithsuccess

Ultimate Lead Generation E-book - https://laurennajar.myflodesk.com/cm84n6h8k5

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Have you ever wondered about the magic behind those top search results when you type "XYZ near me"? Spoiler alert: It's all about those Google Reviews!

I was recently in a committee meeting for my local business association and we were talking about to how to highlight members. “Could we ask them to share reviews with us and then we share them on social media?” 

This stopped me in my tracks because what good is that? 


We should be encouraging people to leave Google reviews of our member businesses. 


I had to remind the committee members (all lovely, incredible business people) that the value of a Google Business Review is much higher than us sharing it around our social media profiles. 

This week, we’re diving into the WHY of Google Reviews, and how to incorporate them in a non-icky way in your social media strategy. 

Episode Highlights:

• Importance of Google reviews for local SEO and online reputation.

• Strategies to capture Google reviews without feeling pushy.

• Significance of responding to both positive and negative reviews.

• How to leverage customer reviews for social media content.

• The correlation between the number of reviews and local search visibility.

Love our podcast? Please leave us a review on Apple Podcasts or wherever you listen. Your feedback helps us grow and reach more listeners!

Resources:

Schedule a Strategy Session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e

Get Your Online profiles audited - https://www.heidijschmidt.com/social-audit

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you tired of aimless scrolling and muddled marketing strategies? 

Do you want to create more purposeful content that attracts more engagement and drives real results for your business?

This week, we’re joined by social media strategist and author Peg Fitzpatrick to talk about content creation for small businesses. 

We dove deep into the power of purposeful content creation, balancing educational and entertaining posts, and the crucial role of email lists for small businesses. We also covered platform evolution, using social media for client acquisition, and staying realistic with your social media goals. 

Tune in to learn how to transform your social media presence from random to remarkable, attracting more engagement and driving real results for your small business.

Episode Highlights

• The importance of creating content with a clear purpose. Ensure your content addresses specific goals, such as entertaining, providing help, or answering common questions.

• How to address your audience’s pain points and needs rather than just seeking to fill your timeline.

• Why it’s important to mix educational, entertaining, and lighter content with sales-driven posts for a well-rounded social media presence.

• Understanding how social media platforms like Facebook and Instagram have changed, and adapt your strategy accordingly. 

• Why building an email list is crucial with actionable tips on growing your list using lead magnets, in-person methods, and regular reminders through social media.

• How to set achievable social media goals and avoid getting caught up in vanity metrics.

About Peg

Peg Fitzpatrick is a social media strategist, author, and speaker who has worked with top brands like Canva, Audi, Motorola, Kimpton Hotels, and TJ Maxx. As the author of The Art of Small Business Social Media: A Blueprint for Marketing Success, Peg is passionate about empowering small business owners and entrepreneurs to grow their online presence with purpose-driven social media strategies. With over a decade of experience, she’s helped businesses create impactful digital content, build authentic connections, and stand out in saturated markets. Peg's expertise and actionable insights provide practical tools for thriving in today’s dynamic social media landscape.

Connect with Peg

• Instagram
• Pinterest
• TikTok
• Youtube
• Website

Resources Mentioned:

• "The Art of Small Business Social Media A Blueprint for Marketing Success" - Coming in November!

• Schedule a Social Media

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you struggling to make an impact on social media? 



Do you find yourself obsessing over likes and followers while burning out on content creation? 

Let’s talk about how to overcome these challenges. 

In this episode of Stop the Scroll, Heidi is spilling the secrets to shifting your mindset for a more rewarding and sustainable approach to digital marketing. She shares her insights on overcoming limiting beliefs, celebrating small victories, and maintaining authenticity in your digital marketing efforts. This episode is packed with valuable advice for business owners and marketers looking to optimize their social media presence and achieve long-term success.

Episode Highlights:

• Importance of shifting focus from vanity metrics to meaningful measures of success

• Celebrating small victories and viewing social media marketing as a long game

• Practical tips for managing expectations and avoiding burnout

• Overcoming the comparison trap and focusing on your unique journey

• The value of authenticity and connecting with your audience. By detaching their sense of success from immediate outcomes and instead celebrating incremental progress, businesses can build a more sustainable and less stressful approach to their marketing strategies.

If you love this episode, share it with a friend or leave a review! 

Resources Mentioned:

• Heidi Schmidt Creative on Instagram - https://www.instagram.com/heidischmidtcreative

• Schedule a Social Media Strategy Session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e

• Get a social media audit of your own social media accounts - https://heidischmidtcreative.hbportal.co/public/socia-media-audit/1-Basic_Client_Info

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Let’s get a little personal. What did your online journey first look like? When did you join social media?

In this episode, I’m sharing a little bit about my chapter in We Lead: Community, Connections, and Collaboration. 


It’s a little nostalgic and shares some of my earliest experiences with writing and struggling through self-doubt during college. I talk about how my lifelong love for storytelling and writing has now culminated in her contribution to the collaborative book series "We Lead." 

It’s a little bit professional, and also a love story - and sharing how my love of social media and content marketing led to various career opportunities. 


From my early days with LiveJournal and Facebook to working for marketing agencies, I’m sharing some invaluable lessons learned along the way. But the biggest lesson of all, is my chapter:  that business success doesn't correlate with having 10,000 followers, but rather with building an engaged and authentic community with an emphasis on consistency, authenticity, and the value of focusing on meaningful connections rather than vanity metrics. 

For all marketing professionals, small business owners, and aspiring content creators, this episode is a treasure trove of encouragement and practical tips on how to grow and succeed in the digital world.

Episode Highlights:

• We’re introducing We Lead - a collaborative book about connection, community, collaboration, and business.

• Heidi’s personal and professional journey in social media and content marketing.

• Insights on the importance of community building and authentic engagement over vanity metrics.

• Practical advice on managing social media presence effectively.

• How to tackle imposter syndrome and the overwhelm of online marketing

Resources Mentioned:

• We Lead Volume 1
• We Lead Volume 2
• Leading Ladies 

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

We’re all inspired by content. However, imagine how it feels to create something, only to see someone else create something that feels… like the same content that you put out there. 

I saw a comment on threads recently that inspired this, about how a woman had gone viral with a reel, and a few days later, someone took her reel, and caption and basically put out the same thing and also… went viral. The copy cat, had more followers (by tens of thousands), and the thread I saw was like, “if you’ve amassed that much of a following, why would you feel the need to copy others? How are you lacking originality?”

This week, we’re talking about just that. The pitfalls of plagiarizing and strategies to use the content that inspires you and your competitor research to inspire your own unique brand content without being a copycat. Let’s cultivate our own authentic and engaging online presences without yanking content from the FYP or Explore tab. 

In a world saturated with content, your unique voice is your strongest asset. By avoiding the temptation to copy competitors and instead focusing on carving out your own niche, you can build stronger relationships with your audience, foster trust, and set the stage for long-term success. Remember, authenticity isn't just a buzzword—it's a powerful strategy for sustainable growth. 

Key Points

• The negative impacts of copying competitors' content.
• Importance of understanding your unique audience and brand identity.
• Conducting competitor analysis to find content opportunities.
• Tips for repurposing high-performing content.

Like what you hear? Be sure to subscribe so you don’t miss a single episode! We love feedback, and I read every single review – feel free to leave a review or email us with anything you’d like to hear on the podcast! 

Resources:

• Workshop on Content Repurposing Strategies (February 2025) 
• Connect with Heidi on Instagram: @heidischmidt
• Follow Heidi on LinkedIn: Heidi Schmidt LinkedIn

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Happy New Year! 

Are you ready to crush your social media goals in the new year? Staying ahead of the curve is key for solopreneurs, entrepreneurs, and social media pros alike as trends evolve and predictions roll in.

In this episode, we’re diving into the game-changing shifts you need to know for 2025. From the unstoppable rise of AI to the influence of Gen Z, you’ll discover how to adjust your marketing strategy to captivate this dynamic audience. Plus, we’ll break down performance marketing and why it’s a must for your toolkit.

You’ll learn how to harness the power of short-form video, keep your content authentic, and make user-generated content work for you. But that’s not all—we’re also talking about the comeback of email newsletters, how creative risks can pay off big time, and why affiliate campaigns could be your secret weapon for revenue growth.

This episode is packed with actionable tips to help you stay ahead of the competition and make 2025 your most successful year yet. Grab your notebook, and let’s get started!

Episode Highlights:

• How to  Leverage AI tools like Meta AI, TikTok Assistant, and Canva's AI features to optimize your social media marketing workflow.

• Why there’s a shifting focus to ROI-driven strategies using advanced analytics to connect social metrics with business outcomes.

• Why authenticity matters and how to balance the allure of trends with original, authentic content to maintain genuine engagement.

• The shift of user-generated content versus traditional influencer marketing

We’d love to connect with you on social media. If you love what you hear, leave us a review and follow us wherever you listen to podcasts! 

Resources Mentioned:

• Cast Magic - https://get.castmagic.io/oacvbm1jghvp

• Descript - https://descript.com/

• Schedule a Strategy Session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Happy End of 2024! 

Ready to elevate your business game in the year ahead? 


This week, we’re diving into a year end recap of the lessons learned running a social media marketing agency and the secrets to surviving and thriving.
 

We experienced extensive client work, dealt with the harsh realities of burnout, and learned how to treat ourselves like a client. This episode is packed with strategies for diversifying revenue streams and the importance of delegating and outsourcing tasks, having strong systems and standard operating procedures in place. 

Whether you're a seasoned entrepreneur or just starting out, this episode will provide actionable advice to drive your business forward.

Episode Highlights

• The importance of treating yourself like a client and setting boundaries to prevent burnout. 

• Why you need diversified revenue streams, and a client base to generate leads and revenue. 

• How to implement strong systems and document processes to ensure business continuity. 

• Why building strong, local relationships helps enhance your brand and broaden your client base

• Why you need an integrated marketing approach that includes social media, email marketing and community engagement. 

Like what you hear? I’d love for you to leave a review wherever you listen to podcasts! Be sure to follow us on Apple Podcasts or wherever you listen to podcasts! 

Resources

• Schedule a strategy session to get your 2025 plan in motion 

• Get a Marketing Audit

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Where are my fellow introverts at? 

Do you often feel drained by endless networking events and constant social media demands as an entrepreneur? You might think business success requires extroverted energy—but think again! In this episode, we’re diving into how to harness your introverted strengths to build meaningful connections and thrive in the business world.

Navigating all the “shoulds” in business can be draining to our energy - but we’re diving into some actionable tips to help navigate networking, optimize their social media strategy, and maintain their sanity. 

There’s a lot of power in the old adage quality over quantity especially in friendships and relationships, we’re also sharing practical self-care routines to ensure you're recharging effectively which is especially important for introverts. 

This episode is packed with personal anecdotes, expert advice, and the encouragement you need to succeed on your own terms.

KEY POINTS

• The challenges and strengths of being an introvert in business

• Strategies for effective networking and building meaningful relationships

• The importance of authentic and consistent marketing for introverts

• Practical self-care tips for managing energy levels and preventing burnout

• Time-blocking, delegation, and the use of automation tools

If this episode resonates with you, be sure to leave a review and connect with us on social media! 

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Ever wondered why your social media ads aren't delivering the results you hoped for?

Are you tired of pouring money into social media ads and seeing little to no return? Do you hit the "boost" button hoping for magic but end up disillusioned? You're not alone!

This week, we’re chatting with Carol Kabale, a seasoned Facebook ads consultant. Carol shares the importance of using successful social media posts as the starting point for ads, ensuring you leverage existing engagement for better impact. She explains how to set tangible business goals that go beyond mere view counts, advocating for strategies that lead to real growth and effective lead generation. 

Carol dives into the nitty-gritty of setting up strategic ad campaigns, key performance indicators (KPIs) such as cost per result and the necessity of baseline testing and talks about the why behind waiting at least three months to properly optimize and verify campaign effectiveness. 

If you’re curious about Meta ads, this is a must listen for actionable takeaways that will make your campaigns more effective in the long run!

Episode Highlights:

• Start ad campaigns using successful social media posts to ensure high engagement.

• Set clear business goals beyond view counts to drive meaningful growth.

• Employ tools like ManyChat for streamlined lead capture and engagement.

• Avoid simply boosting posts; utilize Ads Manager for detailed targeting and comprehensive tracking.

• Allocate a minimum of three months for campaign optimization and accurate metric assessments.

About Carol Kabaale 

Carol Kabaale is a Facebook Ads & Strategy Consultant dedicated to helping online business coaches shine with Facebook ads.

Resources

• Facebook ad readiness quiz - https://carolkabaale.com/quiz/

• Website: http://carolkabaale.com/

• Instagram: http://instagram.com/carolkabaale

• LinkedIn: linkedin.com/in/carolkabaale

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Ready to take your LinkedIn game to the next level? 


Short-form videos are making their way to the professional networking platform that every B2B client of mine has a presence on. My question is, are you ready to add video to YOUR LinkedIn Strategy?

With video views on LinkedIn booming, this episode discusses how you can get noticed on the platform through short-form video and the essentials of creating killer short-form videos tailored for LinkedIn’s unique audience. 

Find out why keeping your videos under two minutes is a must and how to nail that clear audio and snappy pace. From sharing conference highlights to giving a peek behind the scenes at work, you’ll discover what kinds of content really engages with your LinkedIn audience.

Whether you’re flying solo or running a big business, this episode is packed with practical strategies to help you nail your video marketing on LinkedIn. You’ll be all set to captivate your audience and expand your network like a pro.

Episode Highlights:

• The lowdown on why short-form video is becoming a big deal on LinkedIn.

• Tips for making engaging LinkedIn videos, like keeping them short and adding subtitles.

• How to easily repurpose content from Instagram and TikTok for LinkedIn.

• How tools like Descript and CastMagic can simplify video making.

• Why knowing your audience is key to LinkedIn success.

Be sure to subscribe to the podcast to get the expert tips you need to stop the scroll and start engaging your audience! Love what you hear? Leave a review for the podcast so other business owners can find us! 

Resources Mentioned

• Schedule a Strategy Session
• Descript for AI Video Editing
• CastMagic for AI Content 

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Every social media manager I know often laments about declining social media performance. 


Even if your business is getting decent performance - reach and engagement, chances are it’s down year over year over year. 

Are you also tired of unpredictable social media algorithms sapping your engagement? 

In this episode, I’m chatting with Digital Strategist Cat Valverde about why shifting your focus to email marketing could be the game-changer your business needs. In this episode, we delve into the realities of social media marketing's decline and reveal actionable strategies to regain control over your audience reach.

We dive into how to grow email lists with valuable freebies and build meaningful client relationships that drive revenue. This episode is packed with practical tips, and is your go-to guide for sustainable marketing tactics that work.

Don’t miss out on expert advice from our guest, Cat Valverde, who shares her innovative approaches to equitable outsourcing and diversified marketing. Whether you're struggling with ad spends or looking for new ways to engage your audience, this episode is full of insights and strategies.

Episode Highlights:

• The pitfalls of relying solely on social media marketing and the benefits of email marketing.
• Strategies for growing email lists through valuable content and strong client relationships.
• Insights on diversifying marketing channels and equitable outsourcing practices.
• Case study: leveraging viral social media moments to enhance engagement and growth.
• Encouraging innovation through quick testing and adaptation of new marketing ideas.

Be sure to subscribe to the podcast to get the expert tips you need to stop the scroll and start engaging your audience! Love what you hear? Leave a review for the podcast so other business owners can find us!

Resources Mentioned

• Cat Valverde’s free pilot program:
  emailrevamp.com

______________________________________________________________________

About Cat 

With joy in her heart, an MBA, a Harvard Organizational Psych Masters in progress, and over $5 million in direct revenue created for clients to date; Cat Valverde is excited to laugh, take a deep breath and crack open the spreadsheets with us. Her focus is digital revenue strategy in the post-ads economy.

She's most curious about the part we tend to talk about least in the digital business space: How's it (really) going financially?

Connect with Cat

Connect with Cat on X

Connect with Cat on Linkedin

Connect with Cat on Instagram

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

What’s in your business tool box?

What I mean by that is what do you use to promote your business? 

In this episode of Stop the Scroll, we’re sharing our essential marketing tools to enhance your strategy without the overwhelm. We’re also talking about the importance of not just using what works best for you but also the importance of regular audits to optimize tool usage and financial efficiency. With practical tips on using project management platforms like Notion and Trello to a visual scheduling tool like Loomly,  this episode equips you with the know-how to streamline your marketing efforts effectively.

Whether you're a solopreneur starting your journey or an entrepreneur expanding your operations, here's a sneak peek of what we covered:

Episode Highlights:

• How to simplify your strategy with essential tools like Kit, Loomly, and Descript.

• Diversify your marketing beyond social media to ensure sustainable growth.

• Regularly audit tools to maximize efficiency and budget.

• Utilize Notion and Trello for better organization and task management.

Like what you heard? I’d love for you to subscribe so you don’t miss a single episode! Love the pod? Leave a review so more people can find us online! 

Resources Mentioned:

• Kit (formerly ConvertKit) - https://partners.kit.com/zp1zijjtmy9r
• Loomly - https://www.loomly.com/
• Descript - https://www.descript.com/
• Planoly - https://www.planoly.com/
• Capcut - https://www.capcut.com/
• Castmagic - https://get.castmagic.io/oacvbm1jghvp

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

How do you show up when it feels like your life is a dumpster fire? 

Legit, it’s a question I hear often from clients who just…sometimes don’t want to show up because they feel like it’s hard to “sell” themselves when they may be dealing with other ish in their lives. I get that. 

That was my January.

In this episode of "Stop the Scroll," we’re chatting about navigating authenticity online amidst personal and global challenges. We’re giving you some actionable strategies for maintaining control in business during chaotic times, from the systems you implement to how to repurpose your content to stay consistent. Whether it's about balancing personal upheavals or confronting the broader societal ups and downs, we’re giving some candid reflections to remind us that it's okay—and necessary—to step back and care for ourselves once in a while.

Tune in to explore how these experiences shaped her approach to showing up authentically, even when the world feels overwhelming. 

Episode Highlights:

• How to maintain authenticity on social media during tough times.

• The importance of grace and relatable content in overcoming personal and macro-level hurdles.

• Strategies for setting up systems and supports to manage life’s unpredictabilities in business.

• Why we need to take breaks and prioritize self-care amid entrepreneurial hustles. 

Resources Mentioned:

• Carla Beisinger’s Monday Marketing Memo:  https://www.carlabiesinger.com/

• GoFundMe for Leanna Lawson  - https://www.gofundme.com/f/support-leanna-lawsons-battle-with-rare-cancer?

• Repurposing Workshop - https://www.heidijschmidt.com/content-planning-repurposing-workshop

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Tired of the content hamster wheel? You're not alone!

As entrepreneurs, we often find ourselves overwhelmed by the constant demand to create new content. In this episode, we’re talking about how to work smarter, not harder, by revitalizing our existing content. 

When we repurpose our content, we maximize our marketing efforts without continuously churning out brand-new material. I’ve had many clients mention that they are the bottleneck when it comes to creating consistent content. Adopt repurposing as a consistent practice, so you can focus on achieving your business and marketing goals. 

Get your pens ready to jot down our strategies to expand your content’s lifespan and reach with tips and tools to enhance your content management.

 

Content repurposing workshop - https://www.heidijschmidt.com/content-planning-repurposing-workshop

Episode Highlights:

• Importance of content repurposing for efficient social media marketing

• Strategies for maximizing existing content and extending its reach

• Utilizing Repurpose IO to facilitate content management

• Workshops available for a deep dive into repurposing strategies

• Benefits of repurposing in saving time and achieving business goals

Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well! 

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you relying too much on social media to grow your business? What would you do if your favorite platform disappeared overnight?

This year, a big theme among businesses - large and small alike - is how to diversify our marketing strategies. One of the easiest and most cost-effective ways to do this is by having a robust email marketing strategy.

This week, we’re talking about how to build and grow your email list effectively. From leveraging lead magnets to enhancing your email opt-in strategies, you’ll learn why email marketing should be a critical component of your marketing and how it can lead to better conversions but also opportunities to diversify your income. 

Episode Highlights:

• Importance of diversifying marketing strategies amid volatility in the social media world

• How to build and grow an effective email list

• Benefits of lead magnets and tips for creating one

• Exploring alternative marketing strategies like SEO and long-form content

• Consideration of other revenue streams, including passive income and affiliate marketing

Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well! 

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Y’all, we gotta talk about the ish that’s been happening lately. Facebook is removing fact checkers, TikTok…whatever, and we’re not even touching the Instagram changes yet. 

Social media can feel like a dumpster fire lately. I’ve been saying it for a while, but lately, it feels more accurate than ever. 

So what do we do? How do we move our business forward and market ourselves when it feels like the platforms we’ve used for the past 15+ years are stacked against us and maybe, depending on your identity or politics, feel like they’re stacked against our values?

I see you. 

This is a solid reminder that social media is rented space. So this week, we’re discussing ways to promote your business if you’re having qualms with some of the social activities of late. Values matter, and it’s okay if you want to take time away from these spaces on the internet - I promise your business won’t fail. 

Episode Highlights:

• Discussion on recent changes in Facebook's policies and their business implications.

• Importance of diversifying marketing strategies beyond social media.

• Tips for building in-person connections and leveraging email marketing.

• Personal anecdotes about fostering local community engagement.

• Value of owned marketing assets like websites and email lists.

Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well! 

Resources Mentioned:

• Repurposing Workshop Registration - https://www.heidijschmidt.com/content-planning-repurposing-workshop

• Tech Crunch article on Meta Updates - https://techcrunch.com/2025/01/07/meta-drops-fact-checking-and-loosens-its-content-moderation-rules/

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

You’ve seen the “ins and outs” trend right? 

This week, we’re doing a spin on that for our 2025 marketing tactics. 

This week, we’re sharing which tactics to keep and what to leave behind to stay ahead of the always-evolving digital landscape. From the nuanced use of hashtags to quality-driven content and AI-powered automation, this episode is full of insights to help you enhance your online presence without the overwhelm.

We’re covering the necessity of smart automation, why you need to diversify your marketing strategy, and why this year, more than ever, you need to be a storyteller and community builder. This year more than ever, quality over quantity is crucial for your email and social media efforts in the coming year.

Tune in to learn powerful tactics that will help you stop the scroll and capture your audience’s attention effectively in 2025.

Episode Highlights:

• The importance of targeted hashtags and keyword-friendly captions.

• Balancing automation with authentic human interaction.

• Multi-channel marketing strategy to diversify audience reach.

• Emphasis on storytelling, community building, and employee-generated content.

• Prioritizing quality over quantity in email and social media marketing.

• Strategic use of AI for content creation and engagement.

If you loved this episode, please take a moment to subscribe to Stop the Scroll on your favorite podcast platform! Also, don't forget to leave a review on Apple Podcasts—your feedback helps us reach more listeners and continuously improve our content. Thank you for your support!

Resources

• Email Marketing Session with Jay Schwedleson From Inbound 2023 & 2024

• Newsletter sign up 

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you on the brink of growing your business but unsure how to juggle all those responsibilities? 

Hiring a marketer can feel overwhelming—how do you know who to trust with your brand? Whether you’re outsourcing social media, email marketing, or overall strategy, choosing the right person makes all the difference.

In this episode, I’m sharing the lessons I’ve learned from hiring (and sometimes hiring the wrong people!) and giving you a roadmap to find a marketer who truly gets your business. If you're thinking about outsourcing but aren't sure where to start, this episode is for you!

Episode Highlights:

• Why outsourcing your marketing can be a game-changer (but only if you hire the right person!)

• The biggest mistakes I’ve made when hiring and what I do differently now

• What actually makes a great marketer (hint: it’s not just about their Instagram following)

• Red flags to watch out for when hiring a freelancer or agency

• How to determine whether you need a freelancer or an agency

• Why communication and values matter just as much as experience

Be sure to subscribe to the podcast wherever you listen, and if you really love what you hear, leave a review over on Apple! 

Resources:

• Free Social Media Strategy Made Simple Workshop - https://heidischmidtcreative.kit.com/31870baa03

• Ask a question for an upcoming AMA episode! https://airtable.com/appj5z9Ypa5adVWJ3/pag1JHPgkD9Jwc9En/form

• Let’s Work Together - https://www.heidijschmidt.com/contact-us-1

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Does social media feel daunting? Like a chore you just don’t want to do? My kiddo often says he doesn’t want to do things that he knows he SHOULD do because they’re boring. 

I don’t think social media is boring but I do think for many entrepreneurs it can feel like a chore, like they don’t get anything out of it. But with that attitude, of course, you’re going to feel that way.  If you’ve ever felt like your social media growth is stuck, you’re not alone. The reality? Many business owners unintentionally hold themselves back with habits that don’t serve their goals.

So, how can we shift our mindset and strategies to ensure we're showing up consistently and building quality engagement on social media? Tune into this week’s episode to learn about the biggest mistakes I see people make on social media—things like inconsistent posting, ignoring engagement, and chasing viral moments. Plus, I’ll give you simple, realistic ways to shift your strategy so you can actually start seeing results.

Episode Highlights:

• Why consistency is king (and how often you really need to post)
• The engagement mistake that kills your reach (and how to fix it in 10 minutes a day)
• Why going viral isn’t a marketing strategy—and what to focus on instead
• How analytics can make or break your growth (and what metrics actually matter)

Be sure to subscribe to the podcast wherever you listen, and if you really love what you hear, leave a review over on Apple! 

Resources:

• Work with us or ask us about our 12 week Social Media Strategy Group Program! https://www.heidijschmidt.com/contact-us-1

• Sign up for our free Social Media Made Simple Workshop  - https://heidischmidtcreative.kit.com/31870baa03

• Ask a question for an upcoming AMA episode! https://airtable.com/appj5z9Ypa5adVWJ3/pag1JHPgkD9Jwc9En/form

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

How many of you feel overwhelmed by social media marketing? 

Chances are… 90% of you listening are and are looking for strategies to grow. Right?

Let’s talk about the powerhouse of online marketing that’s probably being neglected – your engagement. We downplay the power of authentic interactions and so many business owners think that they can just post and ghost without building relationships with their audience. 

In this episode, we’re talking about strategies tailored to each platform and some actionable tips that will elevate your engagement efforts to feel more authentic. 

Episode Highlights:

• How to boost your social media strategy by transforming engagement into conversion.

• Tailored tips for garnering authentic engagement on Instagram, LinkedIn, and Facebook 

Resources:

• Authentic Lead Generation Strategies with Lauren Najar - https://www.heidijschmidt.com/podcast/ep-29-authentic-lead-generation-strategies-featuring-lauren-najar

• Schedule a Strategy Session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e

• Ask about our upcoming group consulting program launching in April - https://www.heidijschmidt.com/contact-us-1

• Submit Questions for Upcoming Episodes - https://airtable.com/appj5z9Ypa5adVWJ3/pag1JHPgkD9Jwc9En/form

Like what you heard? I’d love for you to subscribe so you don’t miss a single episode! Love the pod? Leave a review so more people can find us online! 

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com