In this Stay Paid interview, Garrett Maroon — agent, team leader, podcast host, and author of The Balanced Breakthrough: Winning at Work Without Losing at Life—shares how he built a $60M business by focusing on faith, family, and alignment.

Garrett breaks down how to define your own scoreboard for success, why "balance" is a question of priorities, and how mastering one system (his Rule of 8 and PDA Formula) helped him sell 650 homes without losing what mattered most.

👉 You'll learn:

• How to create your own definition of success
• The Rule of 8 that keeps your business focused and balanced
• The PDA Formula for building a predictable, profitable business
• Why authenticity beats hustle every time
• How faith and alignment create sustainable success

📖 Order Garrett's book, releasing 11/25: https://www.garrettmaroon.com/book

🎙️Listen to Garrett's podcast, The Faithful Agent: https://www.garrettmaroon.com/podcast

"Your job isn't to make someone sell—it's to remind them why they wanted to."

In this Stay Paid Q&A episode, Luke Acree, Josh Stike, and Cody Smith take live calls from real estate agents nationwide to tackle their toughest business questions.

From handling hesitant sellers to mastering cold calls and structuring your perfect day, this episode dives deep into the systems, mindset, and habits that separate top producers from everyone else.

👉 You'll learn:

• How to uncover motivation and move hesitant sellers forward
• Why your pipeline size determines your confidence
• How to build a perfect daily schedule for real estate success
• The secret to staying consistent in prospecting
• How to get comfortable—and effective—on cold calls

⁉️ Do YOU have a question you'd like us to answer on air? Send us an email at Podcast@ReminderMedia.com or shoot us a DM on Instagram https://www.instagram.com/staypaidpodcast 

What does it take to build a 900-agent downline? His secret? Don't pitch. Deliver value.

In this week's episode of Stay Paid, New Jersey powerhouse Matt Curcio reveals how he went from top-producing agent to leading Real Broker's first NJ office—and recruiting nearly 1,000 agents along the way.

From running high-quality events to helping agents grow through coaching and community, Matt shares the real keys to long-term success in recruiting, retention, and leadership.

👉🏻 What's covered:

✅ Matt's journey: from ReMax Hall of Fame to leading Real Broker NJ.

✅ Recruiting lessons from EXP and Real.

✅ Why delivering value beats pitching every time.

✅ Events, networking, and creating communities agents trust.

✅ Revenue share truths: why most agents never see a check.

✅ The importance of reputation and perception in your market.

✅ Why long-term growth comes from culture, not shortcuts.

📲 Connect with Matt: https://www.instagram.com/MJCurcio7

⁉️ Do YOU have a question you'd like us to answer on air? Send us an email at Podcast@ReminderMedia.com or shoot us a DM on Instagram https://www.instagram.com/staypaidpodcast

What's the difference between the winners and losers, great and mediocre, and high achievers and those who scrape by? What enables our top sales professional to close 1,200 sales a year while the rest average 400–500? Join us this week to find out the only two things keeping you from achieving more of what you want.

💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.

Connect | Resources

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:57     What makes a winner?    

4:46     #1 Work ethic

7:32     Success happens when you do the work

9:01     #2 Belief in a vision

11:45   Belief comes from effort

14:40   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

THE MINDSET OF A WINNER // It comes down to 2 things

This week, we speak with Ramon Casaus, founder of author, podcast host, ROC Real Estate Partners, and creator for Broke Agent Media (BAM). He believes that as the industry evolves, listing agents will have the advantage. In fact, he's already made the decision to work exclusively with sellers. He also thinks that as competition increases, real estate professionals will need to partner with "big money" to survive. ROC recently partnered with PLACE, a multibillion-dollar real estate tech company, which has enabled his team to sell 500 homes a year.

Join us to better understand the power of expired listings to grow your business faster and easier, find out a brilliant tactic to start conversations with disheartened sellers that instantly builds credibility, and discover more about PLACE and how it fixes two of the problems brokerages have never been able to solve.

💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.

Connect | Resources

·      Book: No Permission Needed: There Is a Mentality Before There Is a Reality by Ramon Casaus

·      Instagram: @ramon.casaus

·      FREE e-book: Lead Generation for Real Estate Agents

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

0:40     Ramon's business bio

1:38     About No Permission Needed

3:51     Quality of expired listings leads

6:06     Framework for calling expired listings [Golden Nugget]

10:04   Finding expired listings to pursue

12:03   Using cold reading to break through

16:18   About PLACE | Ancillary services

21:50   Why partner with PLACE?

24:01   A combo of confidence and humility

26:56   Thoughts on the industry

28:08   Thoughts on joining a team

30:51   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

Expired Listings: The Cash Cow of 2024

When it comes to customer reviews, there are only two things to remember: to get reviews, you need to ask for them, and to attract business, you need to respond to them. When you realize that 98% of consumers read reviews and nearly all report having their purchasing decisions influenced by them, it's not difficult to imagine your business disappearing from the radar if you aren't actively requesting and managing consumer feedback. In today's Silver Dollar episode, we review the latest research on customer reviews and identify what you can do to attract and retain more business. Join us to find out which channel produces the greatest number of local reviews, the three most influential aspects of them, and the best way to get more.

💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.

Connect | Resources

·      Blog: 5 Reliable Ways to Get Oodles of Local Business Reviews

·      Stay Paid: Ep. 210: How to Respond to Haters

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:47     Review-dependent industries

2:41     Top review sites

4:18     Most trusted review sites

6:23     What prompts a review

8:23     Best ways to ask for reviews

11:56   The ROI of responding

12:48   Influence of reviews

13:49   Key takeaways

15:28   Action Item

The Best Ways to Ask for Customer Reviews

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

In this episode, Charles Mohr, founder of ADAPT Container Homes and the consummate entrepreneur, tells stories of setbacks and success, including how his home was destroyed not once but twice. But the true value that comes from listening to our inspiring conversation is in hearing how Charles models a commitment to a larger purpose (the lifeblood of every successful entrepreneur's journey) and learning from his example.

Join us to find out the three most important qualities an entrepreneur needs to sustain their vision, discover a critical lesson that no entrepreneur can afford to ignore, and hear about ADAPT Container Homes and it's unique response to the affordability crisis in housing, mounting environmental challenges, and our deep desire for community.

💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.

Connect | Resources

·      Website: adaptcontainerhomes.com

·      Social media: search "Adapt Container Homes"

·      FREE e-book: 5 Can't-Miss Strategies for Spring Market Success

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:09     Guest introduction

1:30     Charles's backstory

5:47     Core principles of entrepreneurship

8:12     Misfortune leads to inspiration    

15:34   Sidebar: powerful business lesson

17:10   Meeting the affordability crisis

19:57   The idea takes form

23:08   The idea's viability

24:52   The logistics

29:02   The vision for development

33:24   The entrepreneurial vision

35:21   Targeted locations and buyers

39:21   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

Think Like a Master Entrepreneur

Even the most experienced sales professionals sometimes need to be reminded of the fundamentals. The three essential sales lessons we discuss in this week's episode have, when forgotten, cost us tons of money in lost opportunities. We guarantee that, regardless of your industry, reinforcing them will immediately improve your bottom line. Join us to understand the positive impact that applying the most nuanced aspect of sales will have on all aspects of the customer experience, discover an incredibly simple way to convey excitement and assume the close from the very beginning of a conversation, and find out the real reason why so many struggle making sales calls and what to do about it.

💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazine.

Connect | Resources

FREE printables you can use to stay in front of your customers this upcoming Easter:

·      Easter Treats for Your Favorite Yolks

·      Easter Bunny Card for Prospects

You can get more free resources, including e-books, additional printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:50     Lesson #1: Emotional intelligence    

3:43     Fundamental sales mistake

4:44     Figure out the prospect's desired result

5:38     Matching and mirroring

7:46     Lesson #2: Assume the close

10:30   Lesson #3: Control the activity

11:55   Study: talent vs. persistence

15:17   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

3 Sales Lessons That Made Us Millionaires

This week's Stay Paid interview features Tom Storey, a listing agent who leads the Storey Team in Toronto, Canada. In a city where 1 in 60 people already have an agent, Tom consistently ranks among the top 1% of agents nationally. His strategies aren't fancy gimmicks—they're actionable tactics you can implement tomorrow. Listen to find out how to avoid burnout and unlock the exclusive benefits listing agents enjoy, discover the often-ignored lead source Tom used to secure two listings in one week, and uncover the three-step system that will set you apart before your first meeting, guaranteeing you stand out from the competition. This is an opportunity to learn from the best and transform not just your business but your life! Don't miss this chance to join the top 1%.

💥 Visit the home of Stay Paid at remindermedia.com, and let us help you get more referrals and repeat business.

Connect | Resources

·      Instagram: @thestoreyteam

·      YouTube podcast: @TheTomStoreyShow

·      FREE lead magnet: The 2024 Ultimate Home Seller's Guide

You can get more free resources, including e-books, printables, and additional lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:10     Tom's business bio

1:38     Listing agent success

3:22     Benefits of being a listing agent

4:24     The ONLY thing that matters

5:43     Listing sources

7:23     YouTube strategy

9:52     Farming

12:10   Postcard messaging

13:50   Thoughts on marketing

15:37   Prelisting process

19:50   Assume you're in competition

20:50   Tom's presentation model

24:04   The commission convo

25:16   Thoughts on objections

27:57   Success comes from action

32:18   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

Have you ever scrolled through Facebook or Instagram and been hit with an ad that feels eerily specific? That's the power of Meta ads! In this Silver Dollar episode of Stay Paid, we're diving into the benefits of Meta ads and breaking down the building blocks of setting up your first campaign. Join us to discover the many valuable benefits of Meta ads that make running them a no-brainer, find out specific strategies to optimize each of the six ad campaign types, and hear about our secret hack for creating eye-catching, scroll-stopping ad images.

💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.

Connect | Resources

FREE webinar: The #1 Lead-Generating Facebook Ad Agents Should Run in 2024

FREE printable resources:

·      Social Media Analytics Tracker

·      Digital Advertising Terminology Cheat Sheet

You can get more free resources, including e-books, additional printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:57     Value of social media marketing

2:22     Step 1: Create your business pages

3:48     Step 2: Set up your Ads Manager

4:14     Objective: awareness

6:00     Objective: traffic

6:23     Objective: engagement

7:47     Objective: leads

10:28   Objective: app promo and sales

10:55   Step 3: Create ad set

11:10   Targeting options    

16:36   Step 4: Create your ad

16:59   Interruption marketing

17:55   Secret hack (AI images)

19:40   Track KPIs

21:53   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

Getting Started with Meta/Facebook Ads

Ed Stulak is a four-time Stay Paid guest, an Instagram genius with 53K+ followers, and an author and active real estate agent. In this episode, he shares how he's achieved social media success and offers Golden-Nugget advice for how others can do the same. Join us to find out the one thing that will never go out of fashion on social media (but that too few users do), the five most compelling types of content that receive the greatest attention, and the best tactic for sparking popular content ideas.

💥 Visit the home of Stay Paid at remindermedia.com, and let us help you get more referrals and repeat business.

Connect | Resources

FREE e-book: The Relationship Marketer's Guide to Social Media Success 📕

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

2:20     Ed's business bio

2:50     Synopsis of Expose Yourself

4:00     Evergreen social media content

6:52     Give to get

8:31     The challenge of standing out

10:04   The power of engagement

13:31   5 most attractive content elements

18:45   Mimic viral videos

23:12   Thoughts on poor-performing videos

24:52   Ed's next steps

27:46   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

Blow Up your Social Media engagement in 2024 | The ONE TIP that changes Everything

In this episode, we explain the five love languages as described by Gary Chapman in his book The 5 Love Languages: The Secret to Love That Lasts. From each, we draw a lesson that leaders can use to create better relationships with the people they work for, with, and adjacent to. Join us to find out the error we often make when communicating with others, even when we understand their perspectives, learn the many ways you can specifically connect with people who speak different love languages, and discover why it is important to first understand your own love language before seeking to understand others'.

💥 Visit the home of Stay Paid at remindermedia.com, and let us help you get more referrals and repeat business.

Connect | Resources

·      The 5 Love Languages: The Secret to Love That Lasts by Gary Chapman

·      Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

0:57     Love languages explained

2:38     Application to marketing

4:57     Affirmation

6:45     Acts of service

8:03     Quality time

10:09   Gifts

11:56   Physical touch

13:04   Be authentic and mindful

15:36   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

Welcome to our in-depth analysis of the top 5 Super Bowl commercials of 2024! Join us, Luke Acree and Josh Stike, seasoned marketing professionals, as we dissect and discuss the most captivating ads from this year's big game. From heartwarming narratives to bold marketing strategies, we're here to provide you with valuable insights into what makes these commercials stand out in the crowded Super Bowl ad space. In this video, we'll take you through each commercial, highlighting key elements such as storytelling techniques, brand messaging, audience targeting, and overall effectiveness.

As marketing pros, we'll offer our honest opinions on what worked well and what could have been improved, providing you with a behind-the-scenes look at the thought processes behind these multimillion-dollar campaigns. Whether you're a fellow marketer looking to gain inspiration for your next big project or simply a fan of creative advertising, this video is for you!

Get ready to dive deep into the world of Super Bowl commercials as we unravel the secrets behind the top 5 ads of 2024. We'd love to hear your thoughts on the top 5 Super Bowl commercials of 2024! Which ad was your favorite, and why? Do you agree or disagree with our analysis? Share your opinions in the comments below and let's keep the conversation going!

Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast

 https://www.facebook.com/staypaidpodcast

 https://www.instagram.com/staypaidpodcast

Real estate success is simple—but it isn't easy.

In this Q&A episode of Stay Paid, Luke, Josh, Stephen, and Cody take live calls from agents facing the same struggles you are. From finding free leads without Zillow, to breaking through Instagram plateaus, to leading a team without burning out, we dig into the strategies, standards, and mindset shifts every agent and team leader needs.

👉 You'll learn about:

✅ How to generate free leads as a new agent—sphere, open houses, FSBOs, expireds.

✅ Why most agents fail at sphere marketing (and how to fix it).

✅ The role of standards, accountability, and team vision in building a successful group.

✅ The "messy middle" of team building that no one talks about.

✅ Instagram growth myths and why sphere engagement matters more.

✅ Local content ideas that grow your following and attract real leads.

✅ How to improve cold call to appointment conversion rates.

⁉️ Do YOU have a question you'd like us to answer on air? Send us an email at Podcast@ReminderMedia.com or shoot us a DM on Instagram https://www.instagram.com/staypaidpodcast

Needing to move to a new area can send a real estate agent into a tailspin. Without the local cache of contacts they've sometimes spent years building and nurturing, some agents simply quit the biz. But others—like this week's Stay Paid guest Chris Erdmann, CEO and co-owner of Blu.Ink Real Estate—do what's necessary to build a new sphere and succeed in putting down fresh roots. Join us and find out the serendipitous events that can happen when you stay open to meeting new people, how to start a conversation that puts others at ease and invites them to engage with you, and one of the biggest mistakes agents make that causes them to lose market share.

💥 Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing.

Connect | Resources

FREE e-book: Getting Started with Relationship Marketing

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:57     Chris's business bio

2:27     An intentional reboot

4:48     Serendipitous relationships

8:19     Breaking the ice | GOLDEN NUGGET

10:18   Controlling the controllables 

12:39   300+ touchpoint system

16:10   Cost and value of system

19:37   Biggest mistakes agents make

20:06   Balancing business and leading people

21:26   Origin of Blu.Ink name

24:42   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

Unlike Thanksgiving and Christmas, clients typically don't anticipate hearing from their service providers on Valentine's Day—which is something you can use to your advantage. Anytime you reach out unexpectedly, you interrupt the pattern your clients have become accustomed to, and that makes you stand out from your competition. In this episode, we're sharing five ways to get noticed by showing your clients some love this Valentine's Day. Join us to hear captivating and fun suggestions for increasing client engagement on social media, a quick and easy way to create a Valentine's-themed blog for your website, and a clever way to promote your brand while also engaging your social media followers.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode.

Connect | Resources

·      Visit our Resource Library and search "Valentine" to select and download FREE Valentine's Day printables you can give to clients and use to promote your business.

·      10 Valentine's Day Real Estate Marketing Ideas

While you're there, check out our other free resources, including e-books, more printables, and lead magnets to attract new leads.

0:00     Introduction

0:57     Marketing during holidays

1:57     #1: Social media campaigns and content ideas

5:28     #2: Send Valentine's Day cards    

7:22     #3: Raffle a romantic gift    

8:04     #4: Post a Valentine-themed blog    

8:55     #5: Get involved in charitable events

10:52     Action Item

Heartfelt Hustle: 5 Valentine's Day Marketing Ideas

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

This week on Stay Paid, Krisztina Bell—Georgia real estate agent and proud owner of two staging companies—shares how working with a stager can help agents boost their clients' and help quickly sell a home for top dollar. She also explains how she collaborates with other local stagers and large companies like Sherwin-Williams to grow her referral network, build a robust reputation, enhance her credibility, and solidify the trust others have in her work. Join us to discover four timely lessons that contribute to a modern business owner's long-lasting success., the most important criterion to assess in another company before engaging in cross-promotion, and the value of collaborating with local competitors to provide education to your market.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode.

Connect | Resources

·      Website: novacancy-atl.com

·      Website: virtuallystagingproperties.com

·      Connect with Krisztina on social media by searching: @krisztinabell

·      FREE lead magnet: Exterior Home Projects That Increase Value

You can get more free resources, including e-books, printables, and additional lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:04     Guest introduction

1:44     Kristina's backstory

3:41     Two keys to success    

5:08     Golden Nugget: focus and consistency

6:58     Early collaboration projects    

9:43     Choosing your collaborative partners

10:22   Covert "market analysis"

11:46   Collaboration with Sherman-Williams

15:41   Assisting agents with home staging

16:40   Collaboration with Benjamin Moore

17:49   Marketing home staging as a value add

19:44   "Working with" rather than "working for"

21:33   About virtual staging

23:41   Education to build relationships

27:16   Luke's advice for presentations

30:05  Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

How Collaboration Fuels One Entrepreneur's Business

We're a month into the new year, and we've taken stock of how ReminderMedia (the company behind Stay Paid) performed in 2023. The bottom line: we missed our revenue goals. But more importantly, we figured out why. In today's Silver Dollar episode, we're sharing the super valuable lesson we learned to stop you from making the same mistake that cost us millions of dollars in lost opportunity. Join us to find out the litmus test you must apply to your thinking before making any business decision, the indispensable business tool that will guide you toward wise choices and away from dangerous ones, and the single behavior that crushes any hope you have of achieving your goals and how to stop it.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode.

Connect | Resources

FREE printable resources you can use to stay focused on the goals that matter:

·      Yearly Goal Planner: Includes planners for your day, week, and month

·      KPI Tracking Sheet: A tool to help you track and measure your progress

You can get more free resources, including e-books, additional printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:57     Look for patterns

2:24     Half-hearted commitment

3:22     The mistake we made    

7:10     Be okay with saying no

8:21     Don't deviate from your vision

9:38     Don't settle for passive approval

12:01   Should you should angry

14:32   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

In this episode of Stay Paid, we have a dynamic conversation with Byron Lazine, COO of BAM (Broke Agent Media). We discuss the current challenges facing the real estate industry and what agents can do to best prepare for the inevitable changes they will bring. Byron offers an optimistic perspective on the future, envisioning a positive transformation that could elevate the entire profession. Join us to find out what changes lie on the horizon that will redefine what it means to be a professional real estate agent, discover three strategies that agents need to use to master the turbulence created by the recent commission lawsuit and NAR scandals, and listen as Byron unveils the primary tactics that have made his agents the #1 transaction team in Connecticut.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode.

Connect | Resources

·      Website: nowbam.com

·      Learn about and subscribe to BAMx to strengthen your marketing, content, and business.

·      Attend the BAM Pro Ball, a free virtual conference featuring an all-star lineup of presenters, on February 7, 2024.

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

2:01     Byron's business bio

3:03     The motivation to create BAM

5:49     Analyze the content you consume    

8:42     The rise in professional standards

10:28   The cost of business is going to go up    

12:05   Future of NAR

13:10   Agents need to be prepared to respond

17:10   Top lead-gen marketing strategies

19:29   Follow up benchmarks

20:35   Systematize the first 24 hours

22:57   Use of AI

24:04   The inside scoop on FUB sale

26:54   BAM Pro Bowl conference

27:39   Comments about Ricky Caruth

29:29   Authenticity is to be admired

31:09   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

If you're eager to revolutionize your lead-generation game, then get ready—we're unveiling the transformative power of case studies along with eight tips for how to maximize their persuasive appeal. Join us to discover examples of compelling stories that showcase your value and skills (making you the preferred choice among your competitors), the essential information to include that enhances your expertise and inspires leads to do business with you, and valuable suggestions for provoking emotions while incorporating facts and including visuals that keep your audience engaged from beginning to end.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode.

Connect | Resources

FREE e-book: The Relationship Marketer's Guide to Growth Hacking

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:57     The goal of a case study

1:29     The goal of a case study

1:53     Tip #1: Select a compelling story

2:27     Examples of stories

4:23     Tip #2: Set the stage

4:52     Tip #3: Highlight your expertise

5:57     Tip #4: Quantify your results

6:21     Tip #5: Capture the emotional impact

6:58     Tip #6: Include visual enhancements

9:06     Tip #7: Make it concise and engaging

10:15   Tip #8: Include a CTA

11:41   Bonus tips

12:58   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

8 Tips for Creating a Lead-Converting Case Study

In just two years, Deborah Morton, owner of Clareo Real Estate in Marietta, Georgia, has achieved an impressive $65M in transaction volume. Even so, she, like many, is dismayed by the numerous pressing challenges facing the real estate industry, including the public's generally negative impression of the business. However, she believes the industry has contributed to many of its own problems. For her part, she's improving her own agency's performance by putting her effort and energy into leveling up her agents' skills. Join us to hear about the three key activities new agents need to habitually practice to become superior agents, how to authentically build relationships with clients to drive referrals, and the mindset and critical approach needed to grow a real estate business.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode.

Connect | Resources

·      Connect with Deborah on Instagram or Facebook by searching clareorealestate

·      FREE e-book: Getting Started with Relationship Marketing

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:30     Deborah's business bio

3:22     Addressing issues plaguing real estate

4:47     Need for better training and education

6:38     Professionals train for success

9:19     Coaching for success | Daily routine

12:53   Advise: focus on lucrative marketing

15:20   Authentic, giving relationships drive business

18:26   The marketing trifecta: education, social proof, relationships

20:10   Advice: assess your skills and knowledge | Examples

25:49   Advice: leads for new agents

27:17   Call/door knocking script

28:54   Advice: Focus on profitability

33:53   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Every industry at some point experiences a shift in the market. But rather than lament this fact, you need a plan to adjust to the changing circumstances. We review four well-advised principles that have proven time and again to help proactive businesses stay on track and even thrive where others fail. They represent the collective wisdom of successful entrepreneurs, respected authors, lessons learned from the 2008 real estate market, and our own experiences. Join us to find out the single strategic approach that needs to drive every decision, how to ensure you retain the confidence of your employees and customers, the smartest investments you can make to improve efficiency while cutting costs, and why focusing on the basics—and what that really means—is fundamental to securing your future.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode.

Connect | Resources

FREE e-book: The Relationship Marketer's Guide to Growth Hacking

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:41     All markets experience shifts

2:57     #1: Lead with revenue

5:23     #2: Communicate, communicate, communicate

7:25     #3: Leverage technology and automation    

9:35     #4: Focus on selling your value proposition

12:07   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

How to Thrive in a Shifting Market | 4 Top-Notch Strategies

This week we speak with Taley Hunt, founder and CEO of the Taley Hunt Home Group in Columbia, South Caroline. When Taley first got into real estate three years ago, she knew literally nothing about the business—as she says, she went into it blind. So how did a military wife whose husband got transferred to a different state in the middle of COVID, who had no job, and who discovered she was pregnant the same day she took her license exam end up selling 28 homes as a solo agent in her first year?

Join us to find out how she used Facebook groups to build a network of followers and referral agents that produced most of her initial business, the dramatic effect that sharing her personal journey and goals had on her engagement with followers and her referral rate, what she recommends new agents do and that she wishes she had done when she first started as an agent, and how she's helping moms start careers as agents, supporting them in ways she never experienced.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Real estate coaching community for moms: MOMward: Real Estate Mastery

·      Instagram: @taleyhunt

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:42    Taley's backstory

3:09     Network using local Facebook groups

4:58     How audience grew so fast    

6:46     Share your journey – Golden Nugget

10:14   Combining referrals and social media

11:34   Using client events (examples)

13:40   Office management and team growth

14:50   Advice for success

17:55   Coaching moms in real estate

20:50     Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Every business owner knows they need to be active on social media, but many struggle to do it with the regularity required to make an impact. Managing social media is work, demanding time and effort to create and post content, engage followers, and track analytics. It's little wonder that many feel like they're fighting a battle between participating in social media and actually running their businesses.

We feel your pain, so we're offering seven tips to help you streamline and automate your social media management. Join us to find out how users interact with Facebook and what that means for the content you post, the best and worst days and times to post and how you can determine when your audience is most active, and suggestions for tools to automate what you should and how to stay engaged when automation is not an option.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Visit staypaidpodcast.com/digital for a special discount and discover how easy social automation can be.

·      FREE Social Media Bundle: Motivational Quotes – Use this package of social media graphics to up your game and encourage engagement! Download the .zip file to get started.

You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

2:11     Tip #1: Identify the right tasks to automate

4:06     Tip #2: Plan content & select best days & times

5:56     Tip #3: Use social listening tools

6:44     Tip #4: Make use of chatbots

7:53     Tip #5: Automate your analytics

8:44     Tip #6: Know when to comment

10:03   Tip #7: Choose the proper tools

13:03   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

From HBO to high-end homes, Tom McCormack has built a career around storytelling, relationships, and leadership. In this episode of Stay Paid, Tom, co-owner and senior partner at Resources Real Estate, shares how his background in television shaped his approach to marketing, why caring about clients is the ultimate differentiator, and what it takes to compete (and win) as an independent brokerage.

📝 Topic's covered:

✅ Tom's unexpected career journey from television production at HBO to real estate.

✅ Why storytelling is at the heart of powerful real estate marketing.

✅ How to break into luxury markets (and leverage listings to get more).

✅ The human element that keeps agents relevant in an AI-driven world.

✅ The advantages independents have over big box brokerages—and how to compete.

✅ Recruiting and training strategies that build agent competence and loyalty.

✅ Why consistent education and training are essential for long-term success.

💻 Resource's Real Estate Brokers: https://www.resourcesrealestate.com/

⁉️ Do YOU have a question you'd like us to answer on air? Send us an email at Podcast@ReminderMedia.com or shoot us a DM on Instagram https://www.instagram.com/staypaidpodcast

This week, we talk to Haley Ingram, founder of Coffee & Contracts—a content and coaching platform for real estate agents. She shares the most important aspects of using Instagram to grow an audience and boost engagement. (They're the same strategies she's used to amass 61K followers.) Join us to find out the most prevalent mistake content writers make that kills any chance of attracting a steady audience of followers (and it's so easy to fix!), the type of content that is increasingly popular, the one thing you must include in every post, a brilliant way to use ChatGPT (complete with prompts) to produce exactly the content you want, and the three top Instagram tactics that will focus your content and put you on the path to exponential growth and engagement.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Instagram: @coffeecontracts

·      Website: coffeecontracts.com Use promo code "Stay Paid" for $15 off

·      FREE e-book: How to Win at Instagram

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

2:10     Guest introduction

2:36     Haley's backstory | Origin of C&C

7:39     Speak very specifically to your ideal client

12:30   Adding value to personal content

16:14   Consistency over aesthetics   

17:50   Strategic ChatGPT prompts for content creation 

20:46   Top 3 'Gram tips for 2024

23:00   When to use Reels, Stories, and Carousels

24:29   The return of pictures vs. videos

26:52   Member benefits of Coffee & Contracts

29:15   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

New Year's resolutions are a timely topic, but whatever your goals and whenever you set them, the only way you will ever achieve any of them is to take action. This week, we offer four practical, proven, and actionable steps you can take today to ensure that you become one of the exceptional 20% of people who actually achieve what they set out to do. Join us to discover four ways that will absolutely ensure you remain accountable for your progress, the powerful reason you should visually track your progress, and why it's vitally important to reward small wins. And if you are going to quit, listen to learn when the best time is to move on.  

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      FREE e-book: "The Relationship Marketer's Guide to Branding"

·      Blog: 5 Most Powerful SMART Goals for Real Estate Agents in 2023

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:58     Make sticking to goals a priority

2:29     Tip 1: Get an accountability partner    

5:17     Tip 2: Visually track your progress

6:37     Tip 3: Be proactive and prepare

9:42     Tip 4: Reward your progress

12:26   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

How to Actually Stick to Your Resolutions This Year

To put you in the absolute best position and frame of mind to make 2024 your year to crush it, we're reposting an interview that blew us and our listeners out of the water. If you've heard our conversation with Garrett Maroon before, you know his is an interview worth listening to again for his strategy to garner referrals. Be sure to listen again to implement some of what you may have missed the first time. If you're new to Stay Paid, we can't think of a better episode to showcase the value our guests routinely deliver to our listeners that supports our mission to help you close more deals and retain more business. So listen to Garrett's interview to find out how he closed 50 deals with a database of only 40 people, his straightforward, repeatable system for staying in front of those he serves, and why simply showing up for people in small ways makes such a powerful, lasting impact. Happy New Year!

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Connect with Garrett

·      Website: Business By Relationships

·      Email: garrett@businessbyrelationships.com

·      Text: 804-878-2200

Free e-books

·      Getting Started with Relationship Marketing

·      You CAN Build a 100% Referral-Based Business

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

2:49     Garrett's backstory

6:49     How 40 people knew 10,000 people

9:54     Systematic relationship building

12:45   Popular client events

14:51   The $2 pop-by

15:53   The easy pop-by script

17:21   The importance of consistent frequency

18:16   Human connection and referrals [Golden Nugget]

22:47   Action Item

The Best Real Estate Interview of 2023

Referrals are literally free leads, so it only makes sense that you do everything you can to maximize your referral rate as a powerful strategy to build your business. We're sharing five tactics with dozens of examples to increase your referral rate and collect more customer reviews, and we're certain that there is at least one idea among them that you haven't thought to use before. Join us to discover a little used but highly effective way to get referrals from even your busiest clients, hear a simple script that makes asking clients for referrals a natural part of any conversation, and find out how Google makes it super easy for you to add reviews to your business page.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Free e-book: "You CAN Build a 100% Referral-Based Business"

You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:57     Clients as voluntary marketers

1:36     Why we don't ask for referrals

2:05     #1 Make it easy to give referrals    

2:50     Favoring quantity over quality    

4:08     Quick referral script

6:12     #2 Offer an incentive

7:12     #3 Build personal relationships    

10:00   #4 Leverage social proof

12:10   #5 Make asking a routine

13:12   How to assess your success

13:57   Bonus tip: When to ask

16:08   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

5 Awesome Ways to Get More Referrals in 2024

Lindsey Jo is a wildly successful DC-area real estate agent, Broke Agent Media (BAM) contributor, social media savant, and a strong advocate for women in real estate. In her interview, she talks with sincerity about her determination to make an impact and how that goal drives, among other things, the content she posts. Lindsey also describes the strategy she uses to convert social media followers into email subscribers, and why every real estate agent absolutely must do the same if they are to avoid every marketer's worst nightmare. Join us to find out how to use Manychat to connect with your followers when they are most ready to make a move, the best types and mixes of content that will entice followers to turn over their contact information, and why "facing her fears and doing it anyway" gave her a purpose that keeps her laser-focused on making an impact—and how that singular goal makes every aspect of running her business easier.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Instagram: @lindseyyy_jo

·      To find out more about Realtor Prom and claim your ticket to this free event, visit  instagram.com/p/C1AgUZRvkqS/

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:50     An email marketing list is imperative

3:10     Tactic for building an email list

3:47     Using Manychat to capture contact info    

5:52     It's okay to give away your secrets    

7:22     Strategies that drive conversions    

10:04   The secret to Lindsey's social media success

12:33   Let the impact drive your content

15:50   The power of identifying your purpose and impact

20:40   Defining your priorities and success

25:43   Realtor Prom

28:37   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

As a leader or business owner, you've undoubtedly been challenged to find, manage, and motivate talent for your team. There's no denying that there's a bit of luck involved in this process, but it also requires a great deal of skilled leadership. In this Silver Dollar episode, we reflect on our own experiences as well as the advice of experts to offer 10 things effective leaders must routinely do to ensure their people are ready, willing, and able to help their organizations grow and succeed. Join us to discover the principle condition of effective team performance on which all other tenets depend, the necessary prerequisites that encourage teams to be innovative, and the value of "stay interviews" in addition to more traditional exit interviews.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      The 21 Irrefutable Laws of Leadership by John C. Maxwell

·      Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

2:08     The challenge of leading a team

2:36     Tip 1: Establish clear goals and expectations    

3:54     Tip 2: Foster open and regular communication

5:18     Tip 3: Empower and trust your people

6:37     Tip 4: Recognize and appreciate achievement

7:42     Tip 5: Promote a positive environment

9:33     Tip 6: Encourage professional development

10:34   Tip 7: Provide opportunities for growth

11:57   Tip 8: Value work/life balance

13:11   Tip 9: Address conflict productively

14:00   Tip 10: Seek feedback and continuous improvement

16:02   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Ethan Beute is the chief evangelist at Follow Up Boss and host of Real Estate Team OS, a podcast devoted to finding better ways to start, grow, and optimize real estate teams. In this episode of Stay Paid, he's sharing some of what his expert guests have said about recruiting and retaining top producers. He also answers our questions about Zillow's recent purchase of Follow Up Boss and what it means for customers. Join us to discover what solo agents need to do to secure their role and value in an increasingly competitive industry, how interviewing loyal agents can help reveal what makes a team vulnerable to attrition, the critical steps team leaders must take to communicate the full value of team membership to agents, and whether Zillow's purchase is evidence of its plan to become a brokerage.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Podcast: Real Estate Team OS

·      Social media: search "Ethan Beute"

·      Email: ethan@followupboss.com

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

2:08     Guest introduction

2:49     About Real Estate Team OS

5:51     Benefits of joining a team

9:03     Understanding the value of teams

10:42   Valuing what agents want – Golden Nugget

13:10   Communicating value to your team    

15:04   Deliver on the promise | Close the gap

19:50   Acquisition of Follow Up Boss by Zillow

25:15   The direction of the real estate industry

28:05   Smaller local agents have their place

31:30   Amidst change, remain focused and disciplined

34:48   The role and function of the evangelist

40:46   Action Item

Keep Your Top-Producing Agents (with Ethan Beute of Follow Up Boss)

People who attend our geofarming webinar routinely ask us what type of content they should be sharing with their audiences. In this Silver Dollar episode of Stay Paid, we answer that question and provide a structure that helps ensure the content you create engages your audience, represents value to them, and produces leads more likely to convert. Join us to find out the #1 mistake creators make with their content that causes people to tune out, discover the three types of content that guarantee you always have something to share, and hear about the most overlooked opportunity to influence consumers to prefer your business over others.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Blog: The Only 3 Real Estate Content Ideas You'll Ever Need (don't let the title mislead you; the ideas are applicable to all types of businesses)

·      Free e-book: Become a Content Marketing Machine

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:58     Framework to structure content

2:00     What are content and value pillars

3:30     #1 content marketing mistake

4:14     Educational content

5:03     Entertaining content

7:37     Endearing content

9:55     The power of the halo effect

11:32   Recommended mix of the 3 E's

13:42   Action Item

Our Favorite Approach to Content Creation

Mitch and Maeli Nelson are experienced real estate investors who teach others the secrets of their multimillion-dollar success. In this episode, they share how their strategies can help real estate agents capitalize on their unique access to sellers and properties to find and fund lucrative investments. For agents wondering how to fund their retirement, this is a can't-miss episode. Join us to discover the unexpected ways you can buy properties with little or no money, understand how to use your role as a problem solver to make deals with eager sellers, and hear how to find investment opportunities, including foreclosures, distressed properties, and properties owned by homeowners facing the end of COVID-era forbearance.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Instagram: @mitchandmaeli

·      Website: mitchandmaeli.com

·      YouTube: Flippin' with Mitch and Maeli

·      Book a strategy call with Mitch and Maeli at flippin.education

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:14     Guest introduction

1:57     "Passive income?" Not so much

4:00     Agents as investors

7:12     First no-money down deal | Sublease

8:25     Investors solve problems

9:50     Present homeowners with solutions | Forbearance

13:15   How forbearance created investment opportunities

15:08   The role of the bank

18:50   Real estate is always a sound investment

20:56   Thoughts on seller financing | Cash flow

25:00   Educating new investors

29:08   Finding deals

31:48   Finding sellers in distress

37:56   Accessing Mitch's & Maeli's course and coaching

40:54   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

A brand is a fragile asset, one that can be damaged (sometimes irreparably) by a simple misstep. Just ask PepsiCo, which lost $30M when it rebranded Tropicana orange juice and changed its packaging. In this week's Silver Dollar episode, we revisit this branding debacle to reinforce the first rule of branding and the central tenet of understanding your ideal client. Listen to understand the key aspect of branding that you can never afford to lose control of, discover all the components that work together to construct your personal brand, and learn valuable tips that will help you define your client persona.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Blogs

·      "5 Tips to Building Your Personal Brand"

·      "3 Branding Mistakes You're Making"

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:57     The worst rebranding in orange juice history

1:55     Tropicana's failure

3:15     Controlling your brand's narrative

3:51     Maintain a consistent brand identity

4:49     Capture your ideal client persona

5:39     Consistency promotes brand equity

7:34     Tips for creating an ideal client persona

9:30     Examine your clients for an unrecognized niche

11:10   Consult with your clients

12:50   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

How to Create a Buyer Persona

Trust has a new currency—and it's reviews 🚀

In this episode of Stay Paid, Luke & Josh sit down with Jonas Roeser, award-winning international marketer and CEO/CMO of AgentReview.net, to uncover why reviews are the future of reputation and sales. From overcoming fake reviews and handling negativity, to leveraging AI for credibility, Jonas shares powerful strategies you can use to protect and grow your business.

🗣️ Topics include:

✅ Why reviews matter more than ever in building credibility and client trust.

✅ The role of AI in scanning and ranking reviews for search results.

✅ Best strategies to ask for reviews (timing, phrasing, and frictionless platforms).

✅ How to handle negative reviews—and why responses matter more than you think.

✅ The future of online reputation with verification and third-party validation.

✅ Jonas's journey with AgentReview.net and its mission to connect consumers with verified agents.

💻 Visit Agent Review: https://www.agentreview.net/

⁉️ Do YOU have a question you'd like us to answer on air? Send us an email at Podcast@ReminderMedia.com or shoot us a DM on Instagram https://www.instagram.com/staypaidpodcast

This week on Stay Paid, we talk with Charles Weintraub, a.k.a. the "Handsome Homebuyer." He is the CEO and owner of Mandalay Holdings, a local real estate development conglomerate. As an investor, Charles has purchased and flipped more than 400 homes in the super-competitive Long Island and Metro–New York City markets. Even in today's climate, he's bringing in more deals per week than ever before—and he attributes his domination to a simple but effective social media strategy that keeps him consistently in front of a broad audience. Join us to find out a five-step process any agent can use to best select a market to capture the lion's share, discover what agents with lots of time but no money can do to build relationships and start getting referrals, and hear about the hyperlocal social media strategy you can use to become a household name.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Website: handsomehomebuyer.com

·      Social media: search "Handsome Homebuyer" to connect with Charles on all social media platforms

·      Free e-book: "The Science of How to Become a Memorable Real Estate Agent"

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:29     Charles' backstory

2:05     3D printing of houses

4:02     2024 is all about opportunity

5:31     Sourcing leads in this market

7:03     5-steps to dominate an area

8:57     Organic is the best "no money" strategy

10:29   Hyper-local content marketing strategy

13:25   Paid advertising strategy | television

15:54   Advice for 2024    

18:35   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Industry conferences aren't just great opportunities to do business—they're also where you can test the true extent of your success. From scoping out the competition to meeting customers face-to-face to getting in the trenches and making sales with your team, attending a conference offers many benefits you may not have thought of. Listen to find out how to conduct a sale with confidence and why it's the most important component of your pitch, how the most successful sales professionals approach using their scripts, and what attending a conference will teach you about your competition, customers, and team—and why those lessons matter.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Blog: "Prepping for a Conference"

·      Free resource: Small Talk/Networking Scripts. Use these scripts to break the ice and have meaningful conversations with potential clients.

You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:17     Interacting with clients at NAR

1:57     #1: See the competition

3:50     #2: Get client feedback

4:24     #3: Get into the trenches with your team

6:10     Conversations over scripts

8:00     #4: Refine your sales pitch

9:18     Confidence reflects competence

12:11   Thrive by running toward opportunity

14:21   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

4 Monstrously Huge Benefits of Attending an Industry Conference

We're speaking with Stephen Acree of Acree Brothers Realty Team in Lynchburg, Virginia. His team's recent activity is evidence that, despite the real estate marketing being decidedly tough, agents who truly understand what is going on in it should have no problem positioning themselves for success. He knows this to be true because his team has figured out a winning strategy and is setting appointments every week. Listen to discover which homeowners want to sell and where to find them, find out what to do now to grab market share when mortgage rates drop, get a script that will start conversations with targeted homeowners about listing their properties, and understand the critical daily activities that will keep your pipeline full.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Call: 434-607-2976

Instagram: @acreebrothers

Email: stephen@acreebrothersrealty.com

Free webinar: "An Explosively Innovative Way Agents Can Get Listing Leads in a Shifting Market"

You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

2:00     It's a tough market

2:26     How to talk about the market

3:27     Who's moving & who's buying now

4:52     Target absentee owners & investors

6:35     Where to find absentee owners

8:20     Script for absentee owners

9:45     Prospect for your pipeline

11:44   What agents should be doing/saying now

15:06   The importance of that agent's attitude

16:03   Calling who and saying what

19:16   Off-the-market deals

20:27   Get back to the basic

23:11   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Finding Inventory: Strategies That Are Working in Today's Market

Hiring the right people is a make-or-break endeavor for your business, but so is selecting the right referral partners. Make a mistake, and you could end up paying for it in ways beyond lost time and money. In this Silver Dollar episode, we're sharing the hiring mistakes we've learned to avoid and what we believe are some of the most critical measures you can take to ensure you've got the right people in the right seats. Listen to find out the first step in the hiring process that will quickly weed out unqualified candidates, the attributes you should weigh more heavily than job experience when considering an applicant, and how to develop a rubric that will help you identify the qualities you are looking for.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson

·      Free tool: Predictive Index Behavioral Assessment

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

0:34     Identify top performers from the start

4:34     Be a leader people want to follow

5:46     Create a rubric of qualifications

8:02     Don't turn red flags pink

11:07   Superstar characteristic: energy/passion

11:58   Superstar characteristic: communication

12:45   Superstar characteristic: motivation

13:31   Superstar characteristic: character

14:38   Questions to reveal character

17:59   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

When you first started your career and were trying to generate leads, someone likely told you to reach out to your sphere. But how do you do that without coming across as self-serving? Mike Wagner is a luxury home agent who runs a "day one in real estate" class for new agents. Along with explaining how to effectively connect with your sphere using handwritten notes, Mike shares his experience and his formula for ACE (automatic, consistent, and effective) marketing. Listen to find out how easy it can be to get contact information for the people in your sphere, the sensible way to use social media to nurture relationships, and how to position yourself as a successful agent in your first 90 days.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Connect with Mike at mike@mikewagner.com

·      The Millionaire Real Estate Agent by Gary Keller, Dave Jenks, and Jay Papasan

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

1:14     Mike's backstory

1:50     New agents' biggest pain point

3:40     Mike's Class: Day 1 in Real Estate    

4:56     Drilling down into your SOI

8:08     Strategy for reaching out to your sphere

11:44   You have to be willing to ask for a favor

13:43   The power of handwritten notes

15:54   90-day new agent marketing plan

18:56   Testimonial – the impact of American Lifestyle

22:15   ACE marketing and the 3-legged stool

24:29   Marketing needs to be consistent

25:29   Handwritten notes: economical, soft-touch marketing

27:06   Social media epiphany

29:53   Social media combined with handwritten notes

33:05   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Expressing gratitude to your clients is not only a kind and considerate gesture but also a powerful way to build strong relationships. A thoughtful gift, even a modest one, will go a long way toward setting your business apart from your competitors and contribute to a positive brand image in the minds of your clients. Listen to this Silver Dollar episode to hear about a fantastic idea that elevates the impact of even the simplest gift cards, discover how to garner favor with your referral business partners while putting a smile on your clients' faces, and learn how to solve the age-old problem of what to give the client who has everything.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson

Free e-book: "Getting Started with Relationship Marketing"

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

0:51     Don't be like Luke

1:43     e-gift cards

2:31     Gift cards to local businesses

3:19     Experiences

4:35     Homemade gifts

6:11     Gifts for self-care

6:40     Donation to a charity

7:32     Hobby-related gifts

8:36     Send a video text message

9:35     Tips when giving gifts

11:40   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

As applications of AI continue to develop, they will dramatically improve our overall efficiency by streamlining and automating many time-consuming processes that we currently do manually. And it's a safe bet that your competitors are already looking for ways to implement AI to get ahead. That's why we're revisiting some past episodes to give you the best-of-the-best tips for how you can start to incorporate AI into your marketing. Join us to hear how a former antichatbot agent now uses AI to improve his team's efficiency, effectiveness, and speed to lead while maintaining authenticity, discover some of the best ways to prompt ChatGPT to give you personalized content that meets your specific needs, and find out some of the many ways you can use AI to repurpose your content for different channels and goals.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:51     Growing adoption of AI technology

1:57     Maintaining authenticity with chatbots (Ray Ellen)

4:36     Impressive stats about chatbots

5:59     Writing prompts to get the most out of AI (Josh Stike)

8:48     Discover all that AI can do (Luke Acree)

10:05   Repurposing content with AI (Josh Stike)

14:16   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

The Best Golden Nuggets of 2023 | AI & ChatGPT

Luke recently had a chance to spend two days visiting with Stephen (one of his brothers) and his team of agents in Viriginia. Stephen is the #1 producer in Lynchburg, but he's struggling to move up among Realtors® in the state—and now we're pretty sure we know why. His pain point may very well be the same one that's keeping you from achieving your best too. When you listen, you'll discover two huge benefits of creating and sticking to a routine, how to stop reacting to your clients' every demand and set expectations, and why you must be intentional about the details in your schedule.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Free e-book: The Ultimate Rookie Year Guide

·      Free webinar: "Your 2024 Marketing Plan: A Path to $100K or More"

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:51     Discovery of a massive pain point

3:08     Lack of routine prevents efficiency & effectiveness

4:12     Be intentional about having a routine (example)

6:57     The power of setting expectations

8:07     Routines are good for your health

10:32   Routines encourage growth & discipline

14:35   Little things will make a difference

15:43   Action Item

What I Learned Sitting with a #1 Producer for Two Days

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

In our second review of our best-of-the-best episodes from 2023, we're sharing some of the very best advice we've heard for hosting client events, including how you can get your referral partners to pay for them! Listen to discover our favorite holiday event that garners tons of goodwill and publicity, the one thing you want to make sure you have at every event, and an amazing script that naturally introduces the topic of referrals into any conversation.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Blog: "How Million-Dollar Agents Use Client Appreciation Events to Get Referrals"

·      Free printable: Real Estate Referral Partner Worksheet

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:57     Best, hugely popular marketing tactic

1:37     Never pay for your client events (Luke Acree)

3:02     Get your clients involved; use a videographer (Shannon Gillette)

4:59     Mine your event for client reviews (Luke Acree)

7:14     Multiply your client touchpoints (Garrett Maroon)

8:37     Use events to produce referrals; script (Luke Acree)

12:14   Action Item

The Best Golden Nuggets of 2023 | Client Events

Sending holiday gifts is a simple yet effective way to express appreciation, strengthen client relationships, and enhance brand loyalty. But if your gift is to leave a lasting, meaningful impression—one that's going to actually help you build stronger connections—then it's got to be one that shows you value your clients and their business. In this episode, we talk about how a personally branded magazine checks all those boxes. You'll hear about the features and benefits of this cost-effective and lasting holiday gift and how you can use it to garner repeat and referral business this season, setting the stage for a prosperous new year. Listen to discover the unbelievable but proven ROI clients have enjoyed by sending their magazines, how to leverage each issue to nurture relationships once it's delivered, an easy, no-pressure script that organically introduces requests for referrals into holiday conversations.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Webinars

·      "How I Got a 9,000% ROI & How You Can Too with Garrett Maroon"

·      "Your 2024 Marketing Plan: A Path to $100K or More"

Blog

·      "Get to Know Your Clients with the F.O.R.D. Method"

·      "Elevate Your Client Follow-Up: 7 Reasons for Realtors® to Use a Personally Branded Magazine from ReminderMedia"

FREE e-book

·      You CAN Build a 100% Referral-Based Business

Special offer

·      staypaidpodcast.com/magazine

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:51     A unique and cost-effective holiday client gift

2:22     Family gatherings are ripe with opportunities

4:17     Clean your client mailing list

5:19     A truly personalized touchpoint

6:13     Proof of magazine's referral-generating power

6:42     Digital touchpoints for the holidays

7:56     Leverage in your follow-up [script]

11:44   Additional uses for your magazine

12:27   An amazing ROI

13:57   You need a REASON to call

17:06   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

If you've ever wondered "What should I be doing right now to grow?" — this episode is your roadmap. 

Bookkeeping headaches. Social media that doesn't convert. Wondering if you should start a podcast or not. Every agent struggles with these at some point—and in this Q&A episode of Stay Paid, we break it all down.

📝 Topics covered: 

✅ How to finally get your bookkeeping in order.

✅ The truth about starting a podcast.

✅ Turning casual likes into loyal clients.

✅ Standing out from cheap PR firms.

🔗 Connect with Luke: https://www.instagram.com/lukeacree/

🔗 Connect with Stephen: https://www.instagram.com/stephen__acree/

🔗 Connect with Cody: https://www.instagram.com/c.cody_smith/

⁉️ Do YOU have a question you'd like us to answer on air? Send us an email at Podcast@ReminderMedia.com or shoot us a DM on Instagram https://www.instagram.com/staypaidpodcast

At some point, just about everyone suffers from a case of insecurity. In fact, one review suggests that up to 82% of people may experience feeling like they don't deserve their success and are going to be exposed as a fraud. It's called imposter syndrome, and in this episode, we talk about the symptoms, why it's so common, and strategies to overcome it. Join us to discover why people who feel like imposters are typically legitimately successful, the truth every professional can fall back on when they feel their confidence waning, and three solid strategies you can use to combat feelings of insecurity.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:51     Imposter syndrome defined

2:33     Experiences of imposter syndrome

3:03     Success can instigate imposter syndrome

4:05     Tom Brady | Humility can calm you

5:01     Symptoms of imposter syndrome

6:09     Luke confronts his vulnerability

7:09     You still know more than your clients

8:03     Practice is the antidote to insecurity

9:10     Tip 1: Challenge and share your negative thoughts

10:54   Tip 2: Focus on your strengths

11:43   Winners strive for more

14:17   Tip 3: Surround yourself with supportive people

14:43   Tip 4: Get a therapist/coach/mentor

19:30   Action Item

What is imposter syndrome and how can you combat it?

You own your email list, which means that no matter how platforms like Facebook and Instagram may change, you always have a way to market directly to your audience. But what good is an email list if the emails you send aren't opened or otherwise don't get you the desired response? In this Silver Dollar episode, we share the techniques we've tested and reveal the ones that consistently return the best results. Listen to find out our best-performing subject line and the tactic that compels recipients to click, the point in your sales funnel where you should send shorter emails, when you should use plain-text emails for the best results, and whether it is better to have an email come from one person or your company or brand name.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Blogs

·      "How to Write an Email Marketing Newsletter: A Guide for People Who Aren't Writers (or Even Marketers)"

·      "The Best Email Segmentation Strategies for Real Estate Agents"

·      "Exploring Email Marketing Analytics"

You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:51     An email list is your most important asset

2:14     Tip #1: Ask a question

4:22     Tip #2: Target your audience

5:49     Short vs. long emails

6:56     Tip #3: Always include a single CTA

8:16     Tip #4: Plain text vs. designed HTML

9:54     Tip #5: Follow up produces conversions    

13:08   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

It's incredibly gratifying when a listener tells us they've gotten better results from their marketing by following advice they heard on Stay Paid. Now we want to hear about your success. In this episode, we're sharing some of the best social media advice we've gotten from guests this year with the hope that you'll implement it and tell us what happens. Listen to uncover the video-content strategy that converted 170K sales in just five days, find out how to exploit the tidal shift in what's popular now to make content creation super easy, and discover the inspired three-part video strategy that we're testing to keep viewers engaged longer.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and links to the full interviews featured here.

Connect | Resources

FREE e-book: The Relationship Marketer's Guide to Social Media Success

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

0:00     Introduction

0:51     How to get better results from social media

1:33     Find and post about what is trending (Tamara Thompson)

3:29     Be consistent (Marie Lee)    

4:57     Don't create when you can document (Jeff Pfitzer)

6:35     Provide edutainment (Katelyn Rhoades)

9:03     Consume content and test what works (Eric Simon)

11:00   A new podcast is coming!

13:24   Action Item

The Best Golden Nuggets of 2023 | Social Media