What if the best content strategy wasn’t about doing more...
but about capturing what’s already happening in your most brilliant moments?

If you’ve ever said, “I’m just too busy running my business to show up online,” this episode is your wake-up call. 

Here's a quiet truth most expert entrepreneurs miss: your most powerful content is already happening inside your workday, you’re just not capturing it.

In this candid, mindset-shifting episode:

• Why your packed calendar is actually a goldmine of content
• The simple 3-minute habit that rewires how you show up on camera
• How to turn everyday client work into trust-building, authority-boosting video—without adding a single thing to your to-do list

We're dismantling the myth that content creation requires more time, more effort, or a perfectly scripted persona - and shows you how to market like an expert, not a performer.

💡 What You’ll Learn:

• The real reason you feel behind on marketing (it’s not time—it’s the model)
• The “mic drop moment” method to capture content while you work
• A mindset reset to make visibility feel natural, not performative
• How Zoom recordings can become your most abundant marketing assets

▶️ Want to go deeper on creating trust-building content?
Watch the next video in the series and learn the 5 trust-building videos every expert needs (but no one's making).

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

If you’ve ever poured money into a lead-gen campaign that delivered nothing but frustration, you’re not alone. In this episode, Brad Powell breaks down why high-volume marketing tactics consistently fail for expert businesses — and what to do instead.

You’ll learn how to shift from traffic marketing to trust marketing, so your best clients find you, believe you, and buy from you — without chasing cold leads.

What You’ll Learn:

• Why high-volume “traffic” campaigns kill trust (and how to fix it)
• The simple spectrum that shows whether your marketing is aligned with your offer
• The difference between quantity leads and quality relationships
• The one content asset that keeps working for you — even when you’re not
• How to close the “trust gap” so buyers come ready to say yes

Mic Drop Truth:

Listen next:

👉 Episode #202: The 5 Trust-Building Videos Every Expert Needs
(But No One’s Making)

Resources:

Get my Free Trust Signals Checklist

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What if the real reason your content isn’t landing has nothing to do with the algorithm—and everything to do with how you’re showing up?

In this episode of The Standout Business Show, we break down the attention revolution happening right now—and what expert entrepreneurs can learn from a surprising source: a grassroots political campaign in New York City.

Zohran Mamdani didn’t have a massive budget, party backing, or name recognition. But he crushed his opponent—a former governor—by doing one thing most expert brands aren’t doing: earning attention instead of buying it.

Inside this episode, you’ll learn:

• Why traditional visibility strategies are failing
• How to use short-form video the way it’s meant to work
• The power of platform-native storytelling (and how to apply it to your brand)
• The simplest format you can borrow from Mamdani’s campaign right now
• Why listening is the most underrated marketing strategy today

This isn’t about politics. It’s about learning how attention actually works today—and using that to position your expertise in a way that breaks through the noise.

🎙 Plus, hear the powerful “man-on-the-street” clip that helped turn Mamdani’s campaign into a viral movement—and how you can apply the same principle to your own message.

📍Whether you’re building your authority on LinkedIn or looking for your next high-value client, this episode will help you rethink the way you show up… and how to make people actually care.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Are you sick of social media? Feeling overwhelmed by the constant noise?

How do you avoid blending in but also avoid the burnout that comes from being constantly online?

Discover the cure for social media burnout in our enlightening conversation with digital marketing expert, Pamela Foley!

Pamela runs a digital marketing agency where she helps women over 40 be seen and heard online.

As a former attorney, she knows how to cut through the B.S. with a concise, clear and persuasive message.

Takeaways:
✅ How small business owners can strategically use social media to build relationships and get clients.
✅ The importance of having a plan, engaging with people, and understanding your target audience.
✅ How to draw upon your experience and knowledge to create a captivating story that resonates with your target audience.
✅ The importance of approaching the Internet like a never-ending networking conference and making meaningful connections.

Don't miss this insightful conversation with Pamela and learn how to navigate the digital world without burning out!

Episode Resources

Want to learn how you can stand out without the burnout of being constantly online? Grab my free training:  Stand Out In 30 Seconds 

...and start filling your calendar with absolute dream clients coming to you who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Ready to unlock the true potential of short form video for your business?

In this episode of the Standout Business Show we're exploring how easily digestible, super-shareable videos can rapidly spread your message and create stronger personal connections with your audience.

Learn how everyday entrepreneurs - even if you have zero video-making experience - can create your own Mic Drop Moments to maximize your visibility on platforms like LinkedIn.

I'm showcasing five examples from past clients who've harnessed the power of short form videos to stand out in their respective industries.

Discover the remarkable success story of a friend who amassed over 100,000  Instagram followers in a matter of months through simple yet impactful short form videos.

Plus, find out how to effectively use animated captions and relatable personal content to truly resonate with your target audience.

Tune in and let these 5 case studies guide you through the process of creating engaging, effective content that leaves your audience wanting more!

Episode Resources

Supercharge your short form video content with 40 Video Hooks that work for any niche: http://40videoideas.com

Make your own Mic Drop Moments. Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer.
Check out Mic Drop Moments

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Ready to break free from the noise and build a high-ticket business based on trust?

This week I'm flipping the script on conventional online marketing wisdom and revealing how to become an in-demand company without getting lost in the chaos.

The big problem that most high-ticket coaches and consultants face when it comes to their marketing is that they're trying to reach the largest audience possible to drive traffic to their offer.

But there's an alternate route.

Listen up because I'm sharing the three essential steps to create a business that thrives on trust, rather than traffic.

Episode Resources

Making your business different is crucial to your success, but where do you find the steps to actually do it?

Each week the Standout Business Show & Newsletter brings you new insights on how to build a business that gets noticed.

Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.

Join 4,500+ standout business leaders for free.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What would you do if you had the courage to stand out? What would you do if you believed that you were completely unstoppable?

How would you approach your day? Your work? Your relationships?

If you've been feeling any of the post-pandemic "blah" of just having to settle for what everyone is calling "the new normal" then listen up to my conversation this week with Alyssa Gioscia.

Alyssa came on to talk about how you can challenge yourself to think bigger, and go after the things that feel impossible.

(On her website she asks the question: What if reaching that ‘impossible goal’ was simply… next Wednesday? )

Listen up because she's sharing her proven methods to build positive momentum toward your dreams.

Episode Resources

Making your business different is crucial to your success, but where do you find the steps to actually do it?

The Standout Business Show is not just another a talk-show; it's a take-action show! Subscribe and learn how to make a difference by making something different.

Get the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and build a business that gets noticed.

Join 4,500+ standout business leaders for free.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

It's no secret that AI is taking over the biz world, from content creation to customer service to "omg it's coming for my job!?"

The BIG fear is that if you don't start figuring out how to adopt AI, you'll risk falling behind your competitors and miss out on the numerous benefits it offers.

But there's no need to get left in the digital dust.

This week's guest on The Standout Business Show, Stephanie Nivinskus, brought her 30+ years experience developing, testing & optimizing marketing strategies that convert for some of the biggest brands in the world.

In this episode, she shared her secrets on using AI to achieve higher conversion rates and maximize your marketing ROI.

Listen up to learn:
✅ How you can kick AI overwhelm to the curb and focus on what you really need to know!
✅ How to easily adapt your marketing materials to appeal to niche audiences!
✅ Get more leads and maximize your conversion rate on a daily basis!

Episode Resources

Connect with Stephanie Nivinskus

Making your business different is crucial to your success, but where do you find the steps to actually do it?

The Standout Business Show is not just another a talk-show; it's a take-action show! Subscribe and learn how to make a difference by making something different.

Get the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and build a business that gets noticed.

Join 4,500+ standout business leaders for free.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What if you went from creating boring content to posting like a pro?

or from having everyone ignore your content to getting crazy engagement?

or flailing as a creator to honing your message with insane clarity?

Well, if you've been following Ryan Musselman on LinkedIn this past year, then you've already started this journey.

Wielding his flaming sword of fire🔥 Ryan's been blazing a trail for the rest of us to follow on LinkedIn to both build & monetize engagement.

Buckle up 'cause we're going to take a deep dive into how Ryan creates his irresistible content & how you can too using his proven methods.

Episode Resources

Watch Ryan's free training on how to create carousels

Making your business different is crucial to your success, but where do you find the steps to actually do it?

Each week the Standout Business Show & Newsletter brings you new insights on how to build a business that gets noticed.

Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.

Join 4,500+ standout business leaders for free.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What if you created a livestreamed event that brought sales and marketing professionals as well as founders and executives together for personal and professional development?

And what if you made it exclusively for the late-night crowd?

Then, what if you threw in a bunch of fun, unexpected, quirky stuff to help loosen up the business-y folks?

What would this do for your brand?

Can you actually turn a livestream event on Linkedin into revenue and dramatically grow your own brand?

These are the questions that we're exploring with this week's guest on the Standout Business Show, Jessie Lizak - because this is exactly what she's done with her weekly livestream event, Whiskey Winsdays.

Stay tuned 'cause we're going to take a deep dive into what it takes to turn a weekly virtual live event into multiple opportunities for business growth.

Episode Resources

Making your business different is crucial to your success, but where do you find the steps to actually do it? 

Each week the Standout Business Show & Newsletter brings you new insights on how to build a business that gets noticed.

Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.

Join 4,500+ standout business leaders for free.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

There are so many ways to create content on LinkedIn. You can create a basic post, shoot a native video, publish a newsletter/article, post a poll, and even do a LinkedIn Live.

But the problem is, many people struggle with creating content that actually engages and reaches the right audience. 

How do you develop your content strategy so that you grow your personal brand, establish yourself as an authority and create a real connection with the right crowd?

My guest, business coach for personal branding & business growth Scott Aaron joins the Standout Business Show to answer these questions. Scott the go-to specialist when it comes to converting traffic, establishing connections, creating income using LinkedIn and building personal brands.

In this episode he breaks down his 4-step process that he calls “The LinkedIn Layer Cake” for making authentic connections that will grow your business.

Episode Resources

Making your business different is crucial to your success, but where do you find the steps to actually do it?  

Each week the Standout Business Show & Newsletter brings you new insights on how to build a business that gets noticed.

Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.

Join 4,500+ standout business leaders for free.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

I've always believed that instead of sharing information about what what you do, the best way to get people to pay attention, and inspire them to take action, is to go on a rant.

But simply ranting is not enough.

How do you connect your rant to issues & challenges that your audience is facing and then translate into the opportunity to solve those challenges by working with you?

In short: how do you turn your rant into revenue?

In this episode I'm sharing a 5-step framework that asks a set of questions designed to articulate your value in a way that expresses your true passion.

Get ready to take some notes!

Episode Resources

Making your business different is crucial to your success, but where do you find the steps to actually do it?  

Each week on the Standout Business Show you'll get new insights on how to build a business that gets noticed.

Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.

Join 4,500+ standout business leaders for free.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What if it was easy to end scarcity now and forever? To stop chasing money & stop living for money?

And what if the solution has nothing to do with politics or social issues?

Can you imagine that it's easy to solve the problems of the world, scarcity and suffering without being divided by politics, economics or social issues?

With thirty years of professional financial market experience and over a decade of intensive research, Kristen Ragusin believes we've been living with scarcity because we're buying into the ILLUSION that money should be scarce.

Her new book, "The End Of Scarcity" delves into the very concept of money - what money is, how it actually works and presents a new way to recreate our money system that's NOT based on debt.

Buckle up 'cause this is the true money revolution—what comes after Bitcoin and cryptocurrencies.

Episode Resources

Grow Your Online Brand with 40 Video Prompts that work for any niche: http://40videoideas.com

Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode there’s one thing I'd love you to do:  go ahead & share this episode with a friend. 

And thanks for listening!

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

If your content isn’t getting traction—if you’re posting regularly but still feel invisible—this episode is for you.

Please Note: This opens with me showing an 8mm home movie clip sharing a childhood hockey story that perfectly captures the chaos of today’s content marketing landscape: everyone chasing the same puck, saying the same thing, and getting nowhere. 

You've got to watch the video version on youtube to fully appreciate this!!

What can you expect in this episode? You're about to learn:

• Why being helpful isn’t enough to make you memorable
• The 4 ways expert entrepreneurs create standout moments that build real trust
• Why myth-busting could be your most powerful content move
• How to make your audience feel like you're speaking just to them
• How your story can sell—without the sleaze

You’ll hear Mic Drop Moments from past guests like Andrea Merrill, Scott Wozniak, and Rich Brooks—each offering a fresh way to break through the noise without feeding the content machine.

✅ This episode is part 3 in our series on ditching the content machine—so if you missed the first two, be sure to go back and check out:
Ep 1: Why “Posting More” Won’t Make You Visible
Ep 2: Your Expertise Is Enough: Why Being Yourself Builds More Trust Than Trends

🎧 Hit follow and don’t miss next week’s episode:
 “Your Message Isn’t Boring—It’s Just Not Sticky Yet”

Past guests featured in this episode: 

169: Turn every speaking engagement into a $hit-ton of money - with Andrea Merrill

161. Is your brand legendary? - with Scott Wozniak

160. What makes your business remarkable? - with Rich Brooks

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

No one taught us how money really works growing up.

Our schools are busy turning out generations of financially illiterate graduates.

And our parents aren't usually the most reliable financial guides.

As adults we end up learning about money from the school of hard knocks - where we often end up broke or stuck in some debt-laden financial nightmare.

After all, the average American holds a debt balance of $96,371...(!)

So, how do you take charge of your financial well being and reach a level of financial independence?

Answering that question is the life's work & mission of this week's guest, Leah Garcia - Financial Professional.

Join us as we challenge the 'normal' financial path of the average American and take a deeper look at how money really works.

Episode Resources

Grow Your Online Brand with 40 Video Prompts that work for any niche: http://40videoideas.com

Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode there’s one thing I'd love you to do:  go ahead & share this episode with a friend. 

And thanks for listening!

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Every business needs to face this tough question: why should your customers & clients choose you?

Are you creating a unique image and identity for your brand that sets it apart in the minds of your audience?

How can you position your brand so that others in your industry become irrelevant?

Answering these questions is the life's work and mission of this week's guest, ✳️ Nikola Grabacic, who's the owner of the Spark & Matter creative agency that helps purpose-led brands scale effectively in the post-Covid world.

Join us as we take a deep dive into helping you figure out how to position your brand so that it stands out.

Takeaways

• Where to start when positioning your brand
• The most radical way you can get inside your target audience's mind
• How to put the personal in personal branding

Episode Resources

Grow Your Online Brand with 40 Video Prompts that work for any niche: http://40videoideas.com

Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode there’s one thing I'd love you to do:  go ahead & share this episode with a friend. 

And thanks for listening!

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What if just TWO HOURS a month could transform your social engagement on Instagram? (even if you think it's 'too late' to get on Instagram)

I'm a BIG believer in being super efficient & strategic when it comes to any form of content marketing. After all you've got a business to run and you can't spend hours upon hours every month trying to figure out what's working.

That's where today's guest, Jenn Herman, Instagram expert extraordinare comes in.

For this week's episode, Jenn is sharing how you can increase your reach on Instagram and create video reels that work - so that you're driving up engagement and increasing conversions & sales from Instagram.

Takeaways:
🎙 Why Instagram presents such a great opportunity for marketing you business & building your brand
🎙 Jen's recipe for which content types to post
🎙 The perfect cadence for posting consistently (it's much easier than you think)
🎙 The best content type for conversions

Listen up!!

Episode Resources

Connect with Jenn Herman

Grow Your Online Brand with 40 Video Prompts that work for any niche: http://40videoideas.com

Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode and you'd like to be a champion for the Standout Business Show...

there’s one thing I'd love you to do: Share this episode with a friend. 

And thanks for listening!

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

"The best way to predict the future is to create it. Every day show up to build the best version of yourself - you never know who you're inspiring."

These are the words of this week's guest on the Standout Business Show, Amberly Allen.

Building her successful business during the pandemic, as a single parent and working in the male-dominated industry of automotive, Amberly has learned how you don't have to accept what the world is handing you.

You can make your own lane to success.

Listen up to hear:

🎙 How Amberly super-niched to become the best provider in her industry
🎙 How partnering with industry associations built her authority
🎙 Her secrets to managing the chaos of startup founding while single parenting
🎙 Why Amberly is grateful to be working in a male-dominated industry
🎙 Why using video brought better leads

Episode Resources

Grow Your Online Brand with 40 Video Prompts that work for any niche: http://40videoideas.com

Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode and you'd like to be a champion for the Standout Business Show...

there’s one thing I'd love you to do: Share this episode with a friend. 

And thanks for listening!

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

You've seen the hype:
"Get 10,000 leads in 30 days!"
"The secret to effortless lead generation!"

Let’s be real—these promises are pure B.S.

If you’ve ever felt like there’s some hidden formula for unlocking a flood of perfect leads, you’re not alone. But the truth is, there is no magic trick.

In this episode of The Standout Business Show, I’m exposing the biggest lead generation myths that are holding coaches, consultants, and high-ticket entrepreneurs back—so you can finally stop chasing shortcuts and start attracting the right clients.

Here’s what you’ll discover:

✅ The #1 mindset shift that will change how you think about lead generation forever
✅ Why the idea of getting leads without showing up is a total scam
✅ The truth about outsourcing lead generation—and why it rarely works for high-ticket coaches
✅ How to position yourself as the trusted authority so leads come to YOU

If you want to build a business where ideal clients seek you out (instead of you chasing them), this episode is your wake-up call.

🎧 Hit play now and let’s bust these myths once and for all!

Episode Resources:
New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you’re best at & what you love most.

Join the “Make Coaching Your Marketing masterclass (It’s FREE!)

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Think about the state of live shopping for a moment: Welden, a high-end US handbag startup, is selling 20% of its products via live shopping in China!

(where tens of thousands of viewers watch live shopping sessions on their phones!?)

What's going on with live stream shopping? And if you're an online retailer, how can you get in on this trend?

These are the questions I asked this week's guest on the Standout CEO Show, Carmen Muley who's someone who's seen live shopping from the inside out.

Carmen is a live shopping strategist who founded her agency in Spain - but started her live shopping career by hosting for the first ever Live Shopping show from Aliexpress in China.

Listen up!!

Episode Resources

Connect with Carmen Muley

Launch your Online Growth with 40 Video Hooks for any niche: http://40videoideas.com

Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode and you'd like to be a champion for the Standout CEO Show, 
there’s one thing I'd love you to do:

Share this episode with a friend. 

And thanks for listening!

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

 We talk a lot about how to stand out on this show: How to do something so new and different that it will get others talking. 

Well today's guest on the Standout CEO Show, Liz Hamlet "The Success Spark", has certainly been charting new and different territory. 

She's taken advantage of the underused social audio feature on LinkedIn and turned it into a gathering place for people who dislike traditional networking. 

She and her co-host, Yolanda Sissing, founded the Antisocial Social Club for entrepreneurs and "antisocial networkers" who hate the 60 second pitch and traditional networking. 

As a result she's building genuine community and literally getting people talking on the platform. 

Join us as we take a deep dive into how she created this antisocial social network.

Episode Resources

Connect with Liz Hamlet

Check out the Antisocial Social Club

Launch your Online Growth with 40 Video Hooks for any niche: http://40videoideas.com

Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode and you'd like to be a champion for the Standout CEO Show, 
there’s one thing I'd love you to do:

Share this episode with a friend. 

And thanks for listening!

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Ever wonder how you could start your next presentation so that it made people curious to learn more?

Or maybe your looking for that hook for your next podcast episode, video post or even your business pitch?

And how can you finish your presentation so people want to connect and learn more? So that they'll engage with you?

Or even become your champions & start telling others about you?

Helping you answer these questions is the mission and life's work of today's guest on the Standout CEO Show, Andy Churchill, who teaches how to use storytelling, visual design, gestures, voice, anxiety, and dozens of other key pieces to make your communication and presentations more outstanding.

Think of this episode as your shortcut to presenting better.

Stay tuned!!

Episode Resources

Connect with Andy Churchill

Launch your Online Growth with 40 Video Hooks for any niche: http://40videoideas.com

Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode and you'd like to be a champion for the Standout CEO Show, 
there’s one thing I'd love you to do:

Share this episode with a friend. 

And thanks for listening!

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Chances are you think you’re a good listener.  And chances are much of the advice you've heard on how to be a great listener falls far short of developing good listening skills.

But, what if great listening came from subtracting what isn't working rather than adding more?

This the main question that today's guest, Jacob Coldwell is raising in his work to make us all better listeners.

Jacob is the author of 'Listen Simply, How to Understand What People Are Saying' and he's the founder of Mountain Pass coaching.

Listen up as we take a deep dive into the tools and insight to repair your relationships, restore your leadership, work better in teams, and make you a force in any human endeavor.

Episode Resources

Connect with Jacob Coldwell

Launch your Online Growth with 40 Video Hooks for any niche: http://40videoideas.com

Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode and you’re loving The Standout CEO Show series, 
there’s one thing I'd love you to do:

Share this episode with a friend. 

And thanks for listening!

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Is it possible to build a successful business as a company of one working just 5 hours/day?

My next guest on the Standout CEO Show, Trevor Blake is a creator and builder of successful home-based companies.

In 2010, Trevor was running 3 companies simultaneously from home while working less than 5 hours a day.

Although he built a network of part-time contractors to run various functions of the companies, he never hired a single employee.

The combined value of the companies was around $600 million.

In this episode we're going to talk about the practical magic - yes magic - that will allow you to do the same.

We’re conditioned to think that the harder we work, the more we achieve…

But Trevor is joining us to demonstrate how the opposite is scientifically and psychologically true.

...and share some of the tools and techniques to ensure you can do exactly the same.

Stay tuned...!

Episode Resources

Connect with Trevor Blake

Launch your Online Growth with 40 Video Hooks for any niche: http://40videoideas.com

Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout CEO Show!

If you loved this episode and you’re loving The Standout CEO Show series, 
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What's the one thing that you’re really good at?

What are the moments when you're in your zone of genius?

What’s your angle of mastery, your point of view, the insights that you have that you’ve learned from your years of experience?

These are the things that you not only want to communicate in your marketing, but you want to find & document the moments when these are already happening.

In this episode, I’ll show you:

• Why the traditional content playbook doesn’t work for expert service providers
• The 4 mindset shifts you need to break free from the content machine
• Real-world examples of leaders who show up with authenticity and win
• My 3-part Standout Moments Framework that lets you grow visibility without selling your soul

🔥 Plus: I’ll reveal the #1 mindset shift that’s helped my clients turn quiet authority into magnetic visibility—without posting every day or trying to go viral.

🎧 Listen up to reclaim your voice, your time, and your impact.
 And remember—visibility isn’t about doing more.
 It’s about showing up like the leader you already are.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What if you could run your business without the pressure of growing beyond 7 figures?

And instead deciding what you actually need and want and crafting a way to do it in 25 hours a week?

What would your business & life look like?

This is exactly the vision that today's guest on the Standout CEO Show, business coach Karin Rozell brings to her work - a method she calls Happy Little Practice - designed for companies of one.

Listen up as we take a deep dive into how you can develop your own happy little business.

(& who doesn't want a happy little business, right?)

Episode Resources

Connect with Karin Rozell

Want more ideas for making your videos irresistible ? Get 40 Video Hooks that work with any niche: http://40videoideas.com

Stand Out In 30 Seconds Have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout CEO Show!

If you loved this episode and you’re loving The Standout CEO Show series, 
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Isn't it time you got serious about short form video?

Heading into 2023 it's become clear that all of the eyeballs on social media are on TikTok, Instagram Reels & Youtube Shorts.

If you post short form video consistently on any of these platforms, their algorithms will reward you by showing your content, and spreading your message, to more and more people.

There's probably never been a greater way to grow your personal brand, and build that know, like and trust factor at scale than with short form video content.

Even if you're feeling late to the game this is a great time to go full speed ahead with short form video this year.

To spark this conversation I've invited Digital Marketing coach Neal 🎙 Schaffer onto the Standout CEO Show and he's going to help break down how you can benefit from creating a short form strategy that works for your business and some of the pitfalls to avoid.

Listen up!!

Episode Resources

Connect with Neal Schaffer

Want more ideas for making your videos irresistible ? Get 40 Video Hooks that work with any niche: http://40videoideas.com

Stand Out In 30 Seconds Have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout CEO Show!

If you loved this episode and you’re loving The Standout CEO Show series, 
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

People have been talking more and more about building community rather than focusing on building a huge, large audience.

So, as we're looking forward to the new year, why do YOU think it's become so important to build an engaged community for YOUR business?

And why should you focus LESS on attracting a big crowd and MORE on getting the right people to stay?

One of the biggest mistakes I see when people make videos (or post any kind of content) is that they treat their content like a broadcast instead of a conversation.

I like to think about content creation like church on Sunday - call and response.

Only in this case you want the people in your audience to prompt response from you!

Today's episode is a replay of an interview I did with Ben Toalson, who's the lead video content creator at Podia - an online course and community building platform for creators.

In episode Ben is sharing his best secrets for building an engaged community on video that grows and sustains your business.

I know you're going to like this one. Stay tuned...

Episode Resources

Check out Podia https://www.podia.com/

Want more ideas for making irresistible videos? Get 40 Video Hooks that work with any niche: http://40videoideas.com

Stand Out In 60 Seconds Have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout Business Show!

If you loved this episode and you’re loving The Standout CEO Show series, 
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Have you ever found yourself setting goals and then not following through?

Or, even worse, have you ever followed through on a goal but found yourself in a place you really didn't want to be?

Here's how you can avoid that fate in the coming new year...

I want to bust the myth that says the only way to achieve success is to set goals.

I'd like you to consider that it's totally OK to not know and move forward anyway.

If you happen to be one of those people who is super clear on what you want in life, this episode is not for you.

But for all the rest of us.

If you aren't always clear on where you want to go, then listen up!

Episode Resources

Get Victoria Labalme's book Risk Forward: https://amzn.to/3fLbypw

Want more ideas for making irresistible videos? Get 40 Video Hooks that work with any niche: http://40videoideas.com

Stand Out In 30 Seconds Have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout Business Show!

If you loved this episode and you’re loving The Standout Business Show series, 
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

How do you sell with a story?

If you've read any book about storytelling for business you've probably heard the advice, "make your customer the hero, and you be the guide."

But today's guest on the Standout CEO Show is challenging that conventional storytelling wisdom.

Business storyteller and storytelling coach, Dan Manning, says that when you're telling a story to sell, start by telling your own story in a  way that shows that you understand your customer's problem and then shows how you solved it.

Listen up as Dan breaks down how you can tell the kind of personal story that doesn't just communicates your product or service, but also shares who you are as well.

Episode Resources

Connect with Dan Manning

Want absolute dream clients coming to you with ease who know they’re a perfect fit for your offer?

Stand Out In 60 Seconds - Check out Mic Drop Moments - Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout Business Show!

If you loved this episode and you’re loving The Standout Business Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

You've likely heard this before: "In order to have a successful online business, you absolutely need a funnel!"

After all, a funnel promises to automate your business - magically bringing you clients while you sip piña coladas🍹on the beach, right?

The problem is that a funnel is impersonal. Your Funnel reduces your prospects to numbers.

You're forcing people down a path and squeezing them, round pegs and square pegs alike, through a small hole.

Funnels treat people like cattle. 🐮 Or sheep 🐑

Enter today's guest on the Standout CEO Show, Robb Gilbear, founder of GrowthHabit.org.

Robb suggests that instead of a funnel that you need to build a rocket ship where potential clients excitedly volunteer for the ride, enjoy the journey, and the clients who join you for the adventure stay with you for longer.

Buckle up - today we're headed for the Milky Way...!

Episode Resources

Connect with Robb Gilbear: https://growthhabit.org

Want to become the obvious choice to the right crowd & attract more clients on video? Check out: Mic Drop Moments - You meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout Business Show!

If you loved this episode and you’re loving The Standout Business Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Have you ever thought that maybe all the digital marketing you're doing might actually be hurting your business?

That you're not “breaking through the noise,” you're just adding to it?

Perhaps you're not simply “one funnel away.” Maybe your funnel is preventing the big fish you want from seeing your bait.

Our guest on this episode of The Stand Out CEO Show, Tom Schwab, wants you to consider that you are just One Conversation Away from a rich life and a profitable business.

Tom is the Chief Evangelist Officer at Interview Valet where he helps his clients have more meaningful conversations as podcast guests.

If you believe that the best things in life come from conversations then this episode is for you!

Episode Resources

Connect with Tom Schwab: https://interviewvalet.com

Want to become the obvious choice to the right crowd & attract more clients on video? Check out: Mic Drop Moments - You meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Stand Out Business Show!

If you loved this episode and you’re loving The Stand Out Business Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone you know who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Does your brand connect with your right audience?

How do you create a consistent and cohesive brand that lets you step into your expertise?

How do you make sure the experience someone has with your brand tells the same story...?
 
Every. Single. Time.

If your audience & customers & clients don’t understand what you’re all about as a brand, they’re going to have a real hard time connecting with you and your work.

To help address these issues I've invited re-branding specialist, Kelly Wittman onto the Stand Out CEO Show.

If you're looking to connect the dots between what you want your brand to be known for and how you’re actually showing up online then listen up!

Episode Resources

Connect with Kelly Wittman: https://wittandcompany.com/

Want to become the face of your business & turn your personal brand into profit?
 
In just 1 hour & get a month of short-form video content!
Check out: Mic Drop Moments 

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What would your business be like if you could obliterate wimpy offers, eradicate blah sales pages & banish boring emails?

How can you create compelling content that converts and actually profit from persuasion?

To help answer these questions I invited certified persuasion coach, Karen Grill onto the Stand Out CEO Show.

Stay tuned as she shares the simple levers of persuasion that you can start using that will actually help your prospects persuade themselves that they're a great fit for your offer.

Listen up as we take a deep dive into how you can sell more using the power of persuasion and help you identify your persuasion gaps and convert more people.

Episode Resources:

Connect with Karen Grill on LinkedIn

KarenGrill.com

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do: 

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

In times of turmoil, and economic downturns, it’s those who stay the same that struggle. But if you learn how to reinvent yourself, your business can pull through the tough times and come back stronger.

Or so we're told...

And yet so many are resistant to change and cling to their old identities and the world changes around them.

(Think Kodak 📷 ).

Today we're going to dive into the question of why reinvention is a necessity for your business with serial entrepreneur and business growth coach Shilpa Panchmatia.

Listen up as we explore why this might be the perfect time to time for you to reinvent your business and brand so that it stands out from the crowd.

Episode Resources

Mic Drop Moments – 1 hr of your time = a month of social video content! Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

✨ Ready to stand out — without feeding the content machine?
 👉 Book your free ‘Standout on Video’ call → https://standoutcall.com

You’ve heard the advice a thousand times:
Post daily. Be everywhere. Make more content. Stay “top of mind.”

But here’s the truth:
Posting more won’t make you more visible.
It’ll make you more exhausted.

In this kickoff episode of the new season of The Standout Business Show, we’re busting one of the biggest myths in content marketing—that quantity leads to clients.

You’ll learn:

• Why the “content machine” is burning out brilliant experts
• The 3 shifts that get you noticed without becoming a full-time marketer
• A smarter way to attract clients by showing up in your zone of genius

This episode kicks off our new series for expert entrepreneurs ready to build trust at scale… without feeding the algorithm.

👀 If you’ve ever thought “I’m doing everything right… so why is no one seeing me?”—this one’s for you.

🎧 Tune in now—and get ready to reclaim your visibility, your time, and your voice.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

How can you create content that is so attractive that your audience will want to start binging on everything you've published?

One of the secrets: You need to turn your content into a series - into a show - and there's no easier way to do this than to create a live video podcast.

In this special episode the host of the Binge Factor podcast, Tracy Hazzard welcomes me onto her show as a guest where she picks my brain about how I've turned this podcast into a live video series.

And bonus, she reveals my binge factor!

Listen in as we tackle the wins and challenges of live streaming podcast episodes and how you can get started, including the dos and don‘ts of live streaming and some important tips to get your brand known as an authority.

Episode Resources

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

The way you shop online is changing. Live streaming has become a super popular way to shop for items, and Live Commerce is at the forefront of this new trend.

But, so far the main venues for live shopping have been limited to private platforms like QVC or via affiliates operating on Amazon.

Now there's a brand new way to set up live shopping video on your own website & on your social media accounts (yes, multicast!).

Your video is linked directly to your Shopify, Square or Woocommerce & lets viewers click on the video, go directly to the product page and purchase - all while your live video keeps streaming!!

Mind. Officially. Blown.

This week's guest is Nicolas Bailliache, who's CEO of the shoppable video platform, Estreamly.com

Episode Resources

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What’s the secret to showing up big time and stepping out as the person who you really are?

What can you do to get out of your own way and take a stand as the person you're meant to be.

We all carry a little mirror in our pocket that reflects who we are and how we show up.

It's called your smartphone.

And if you're feeling less than confident about revealing yourself, a great, daily practice is to pick your phone up, hold it selfie-style, hit record and say what's on your mind.

To start this episode off I've pulled a really cool bit of inspiration from a viral video clip showing exactly how you can do this.

Not to be missed!!

Episode Resources:

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Trying to stand out amongst all the noise is one of the biggest challenges facing every small business.

With the current state of over saturated media & online channels, how can you harness the power of the press and gain massive exposure that actually moves the needle on your business growth?

I've invited Sabrina Stocker onto the Stand Out CEO Show to help us meet this challenge. Sabrina is a public relations expert and cofounder of Two Comma PR.

Using a combination of storytelling and behavioral economics she launched a viral PR campaign for her company, Shopping Slot.

“Every press publication in the UK picked it up, which resulted in over 100,000+ users within 24 hours and over 3 million page views and nearly half a million users within the first six weeks,”

Join us as Sabrina breaks down her PR formula and find out how you can put it to work for your business.

Episode Resources:

Connect with Sabrina Stocker on LinkedIn

Two Comma PR

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Want more people to respond to your LinkedIn posts or videos?

Wondering how to create LinkedIn content people will engage with?

Join the next guest on the Stand Out CEO Show, Daniel Kading and discover a Linkedin engagement marketing strategy that will improve your content creation process & help you interact with more prospects and grow a stand out personal brand.

Dan is a LinkedIn Success Mentor who helps businesses grow their brands on LinkedIn via content, community & engagement marketing.

Episode Resources:

Connect with Daniel Kading on LinkedIn

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

One of my biggest challenges as a solopreneur has been my firm conviction that I can do it all.

In fact, I've spent years under the false assumption that there were certain things that no one could do better - like, for me, editing video.

(how could anyone else know the story I want to tell?)

And yet, by hanging on to these day-to-day tasks - by continually working in the trenches on 'all the things' - I was missing opportunities for growth and evolution and even maintaining my inspiration and sanity!

For example, what does your website say about you?

Does it free you from worrying about the technical stuff so you can fully unleash your magic to the world?

What does your team say about you? Do they free up your time and energy to pursue more of what makes you unique?

These are the questions that this week's guest, Dave Braun is tackling in his work as CEO of Pro Website Creators and Chief Freedom Officer of Hire My V.A.

Dave is on a mission to help you unleash your full potential in all areas of your work and life.

Listen up if you want to bring significance to your life and business via intelligent website design and smart business practices.

Episode Resources:

Connect with Dave Braun:  prowebsitecreators.com

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

How can you create an omnipresent online presence without spending your whole life on social media?

What if you had a system that would allow you to publish your content across all your social media channels - without you doing extra work?

What if you could create one piece of content and then publish everywhere - automatically?

To show us how this can work I've invited Hani Mourra, founder of Repurpose.io, onto the Stand Out CEO Show.

Hani has built a platform that lets you create once and then publish everywhere - giving you unlimited pieces of content optimized for each platform - and growing your audience faster than ever before.

Super excited for this one!

Episode Resources:

Connect with Hani Moura: https://repurpose.io/

Mentioned in this episode:
Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

We've all experienced the power of music. How listening to a song can transport you to an exact moment in time where you not only remember it in exact detail, but you can feel the energy from that moment.

Maybe you've experienced that same feeling while you're singing in the shower or singing in your car along with a song that's blasting on the radio.

What if you could regularly tune in to that energy?

What if the practice of getting in synch with your songs, that playlist from your life, was one of the keys to your success?

To help explore these questions and more, I've invited Brady Brewer who goes by the alter ego, The Spiritual DJ.

Brady is dedicated to using music to help high-level entrepreneurs bust emotional blocks, remaster the unknown and amplify Joy.

Episode Resources:

Connect with Brady Brewer: https://www.instagram.com/bradybrewer.remastered

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What would it be like if you gave yourself permission to simply be yourself? If you gave yourself permission to succeed?

What can you accomplish when you’re feeling capable? When you’re feeling certain of the outcome?

What would your life & work challenges be like if it felt like they could be met with ease?

These are the questions we'll be exploring with the next guest on the Stand Out CEO Show, Jim Self, who's an international speaker, author and leader in the field of personal energy management. He's also co-founder of A Course in Mastering Alchemy.

Join our conversation as Jim shares tools for personal growth that can help you move beyond limiting self beliefs to harnessing your energy for positive change.

Episode Resources:

Connect with Jim Self: https://masteringalchemy.com/

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

How can you attract your exact, right-fit clients & become the obvious choice with your personal brand?

What if you were given the clarity, confidence and energy to develop a brand that was purposeful?

And what if you had a clear process to build your brand and erase marketing confusion?

This is the life work and mission driving my guest on the Stand Out CEO Show, Aarti Parmar who is an award winning brand strategist  & personal brand coach.

Listen up as we take a deep dive into what it takes to build a stand out personal brand.

Hint: it's not what you think...

Episode Resources:

Connect with Aarti Parmar on LinkedIn

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

The internet’s louder than ever.

But real experts — the ones who’ve built trust, results, and reputation offline — are getting drowned out by the content machine.

If you’ve ever thought:
“I know I’m great at what I do. But online? I feel invisible… or like I have to perform to be seen.”

This new season of The Standout Business Show is for you.

In this kickoff episode, I’m sharing:
 ✅ Why I’m shifting the show’s focus this season
 ✅ The common struggles I hear from expert entrepreneurs (that most content advice ignores)
 ✅ How to build visibility and demand — without feeding the content machine
 ✅ What you can expect in this new season: Less Hustle, More Mojo

Because becoming unforgettable doesn’t take more hustle.
It takes more mojo — and a smarter way to show up.

🎧 If this resonates — share this episode with a fellow expert who’s ready to ditch the content machine and reclaim their business mojo.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What if you had an all-in-one payment & business app on your phone that let you work from anywhere and take care of all your invoices, hiring contracts & meetings?

What if there were a mobile platform that let you take back control of how you earn and how much you earn?

While gig economy sites like Upwork and Fiverr are taking advantage of their middle-man position by taking 20% your income, what if there were a perfect business banking solution for online entrepreneurs?

Well, that's exactly what my guest, Indiana Gregg has built with the Wedo app. A serial entrepreneur and former singer-songwriter, Indy understands the creator economy from the inside out.

Join us as we explore how you can thrive in the creator economy.

Episode Resources:

Connect with Indiana Gregg on LinkedIn

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Want to attract and retain more prospective customers in the most efficient way possible?

Want to align your Executive Personal Brand within your industry?

Want to create new media opportunities for yourself?

Then join my special guest, Melanie Borden and learn how you can elevate your executive personal brand that sets you apart from your competitors.

Melanie has grown her own brand on LinkedIn to over 160,000 followers in just the past 2 years.

She's worked in with leadership from public tech companies to private start-ups, retail automotive, and now has established her own marketing consultancy with a clear focus on harnessing online marketing strategies to build corporate and personal brands.

Episode Resources:

Connect with Melanie on LinkedIn

MelanieBorden.com

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business and grow their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Not a big fan of public speaking? You're not alone!

Study after study confirms that public speaking remains one of our single greatest fears.

Warren Buffett had public speaking anxiety, Julia Roberts had it, and even Adele (the singer) had anxiety so she created an alter ego "Sasha Carter" to pump her up before shows.

So, how do you overcome the fear of public speaking? To help answer that question I've invited public speaking coach, Kit Pang onto the Stand Out CEO Show.

Kit is a 3-time TEDx speaker and founder of Boston Speaks and he's going to walk us through his best methods for beating public speaking anxiety.

Episode Resources:

Register for the Fearless Speaker Summit

Free Guide: 40 Video Conversation Starters - Earn the attention of people who know they're a perfect fit for your offer!

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business but they’re feeling lost in the crowd.

You can help us grow the community of the creative entrepreneurs who are standing out to make better things that make things better.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.