Staging Sips – Détails, épisodes et analyse

The newest data from the Real Estate Staging Association just dropped for Q2 and Q3, and I need to share something with you that honestly broke my heart a little bit when I saw it. The ROI numbers? Absolutely extraordinary. We're talking about the kind of returns that would make any financial advisor pause and say, "Wait, are we talking about a Ponzi scheme here?"

But here's what got me: The average staging investment sits under $5,000. A $3,800 to $4,300 investment producing anywhere from $58,000 to $100,000 in additional seller equity.

Now, I'm not sharing this to make you feel bad about your pricing or to pressure you into arbitrary price increases. This isn't about comparison or judgment. But when you place those incredible ROI numbers next to what our industry is charging on average, it creates a powerful moment for reflection.

So today's conversation is really about one question: Does the price I charge reflect the value I create?

In this episode, I'm walking you through the latest RESA statistics, breaking down the neuroscience behind why pricing feels so hard and inviting you to start tracking your own data so you can price from confidence instead of fear. Afterall. We are entering into a new season and better now than ever.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• The staggering new staging ROI numbers from Q2 and Q3 and why they matter more than ever.
• Why many staging CEOs undercharge from outdated brain patterns.
• How to build your own staging statistics and stop relying on national averages to justify your pricing.
• A reflection framework to help you assess alignment between your pricing and the outcomes you create.

RESOURCES:  

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible

Most homeowners move so rarely and so few have ever worked with a staging company, that it's no surprise they arrive nervous, unsure, and unclear about what to expect. And that confusion can lead to preventable hiccups for you and your team.

The good news? A little intentional communication goes a long way.

In this episode, I'm sharing simple ways to anticipate your clients' questions, address their concerns, and guide them through the process with clarity.  I'm walking you through simple tools, scripts, and touchpoints you can set up once and use over and over again. All designed to make your clients feel supported and set your team up for seamless, drama-free installations.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Why most clients have never worked with a stager and what that means for you.
• The common worries homeowners feel before staging.
• How to prep clients so they show up confident and ready.
• Simple systems and tools that make your communication clearer and easier.

RESOURCES:  

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible

Have you ever heard a seller say, "Staging sounds great, but we just can't afford it right now"? I have! Maybe you have too! But what if there were a way for your clients to stage their home today and not pay a single dollar until closing?

That's exactly what Nick Narodny set out to solve with his company, Titus. Nick grew up surrounded by real estate—his parents and even his little brother are Realtors and he was building websites for agents back in eighth grade. Fast forward to now, he has created a platform that tackles one of the biggest challenges we face as stagers: getting clients to say yes.

According to stats, only about 20% of homes are staged right now. That means there's an enormous untapped opportunity waiting for us. In this conversation, Nick dives into why sellers and agents hold back on staging, how agents are leveraging staging to win more listings, and some surprisingly creative ways people are using Titus; from sellers buying furniture for buyers to agents boosting their commissions by offering pay-at-close staging.

By the end of this episode, you'll walk away with fresh ideas, new talking points, and a clearer strategy for pitching staging to both clients and agents.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• The current state of staging and why there's room to triple (or even quadruple) the number of staged homes.
• The top reasons sellers and agents skip staging and how to shift the conversation to get more "yes".
• Tools and resources Titus provides to help home stagers scale their businesses.
• The broader vision for payment innovation in real estate and what it could mean for the future of staging.

RESOURCES: 

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Titus Website: www.rethinkhomeinteriors.com/titus

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible

Today, let's explore the intriguing concept of slow growth in the staging business and why it shouldn't be seen as a bad thing in a world that often prioritizes rapid growth over sustainable success.

Drawing from my own experiences, I share valuable insights on how to navigate the journey of slow growth, highlighting the key strategies and mindset shifts that can make a significant difference.

I debunk the fallacy of fast growth, prepare you to embrace slow growth, and also see how it can pave the way for long-term success in your business. 

If you're looking to make the most of slow growth season (which most definitely would come) and unlock its hidden potential, this episode is a must-listen. 

Come let's embrace slow growth together and witness our businesses flourish in the long run. Remember, "success is not always about how fast you grow but how well you grow."

If you have been waiting for Rethink You Accelerate, there is an exciting announcement waiting for you. If you have even joined the waiting list, the news is bigger and better!

See you on the other side!

What You'll Learn From This Episode:

• How slow growth could be advantageous to your staging business.
• The errors and challenges that come with fast growth.
• Mindset shifts and strategies that can help you make the most of this phase.
• What stage of your business slow growth can occur in.
• The two key concepts for managing your brain through slow growth.

Resources

• Join the  Rethink You Accelerate Waitlist

• Follow Lori on Instagram 

• The Gap and The Gain by Dan Sullivan and Dr Benjamin Hardy

• Download your Profitability Calculator 

If you want to learn how to market and grow your staging business, sign up for the waitlist for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that they've always wanted. Enrollment starts on the 22nd of September, 2023 and being on the waiting list gets you early access. So, sign up  here.

Enjoy the show?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it

• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

Heyyyy there, it's great to be back after a much-needed hiatus! In this episode, I share with you the reasons behind my recent break and the exciting changes happening in my business.

During a mastermind session with my business coach, we discussed plans to expand and grow my business consulting programs. That meant creating a Staging Business School. 

This transition required some serious contemplation about the future and gathering more support to take me out of roles that could be handled by others—including being the project manager of the Staging Sips podcast 

Taking this break was super beneficial. And I want you to know that sometimes, it might be what exactly we need to give our best selves to our lives and business. Rather than lose out on anything, I even experienced growth without active marketing efforts. That was a valuable lesson in the power of rest and reflection.

Now that I am back, I'm thrilled to announce the upcoming launch of the Staging Business School! We will eventually have different tracks tailored to business owners at various stages. As you have always known, I am passionate about helping other staging business owners succeed, and each track will be created with you in mind.

I'm genuinely excited about the future of my business and grateful for your unwavering support. 

Thank you for being a part of this incredible journey! Enjoy this episode and get ready for the adventures to come.

Welcome back!

What You'll Learn From This Episode:

The result of my mastermind session with my business coach, Tobi Fairley.

The importance of pauses in our businesses and lives.

The evolution of our new Staging Business School, its three tracks, and whom they are for.

Whether "Rethink You Accelerate" starting this September is the perfect one for you.

Resources

• Join the Rethink You Accelerate Waitlist here

• Follow Lori on Instagram

If you want to learn how to market and grow your staging business, sign up for the waitlist for the next enrollment period for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that they've always wanted.

Enjoy the show?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it

• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

Staging businesses are seasonal.

If you offer staging services only, this is reality.

We have businesses running 12 months out of the year with services that have big bursts of work and then much quieter times. I call these quieter times "Integration Phases" because we can begin to deep dive into our finances, systems, and service mix.

In today's podcast, I share all of the ways our team has used these Integration Phases over the years to make our business stronger. And goodness there are a lot of ideas in here! Enjoy!

• Books I've used to grow our business
• Training Programs I've used to grow our business
• The beauty of what you can accomplish during Integration Phases

• Join the Rethink You Waitlist here
• Follow Lori on Instagram
• Profit First by Mike Michalowicz
• Traction by Gino Wickman
• Maria Killam Color Training
• Linda Holt Photography Classes (using your phone!)
• Michelle Cunningham Video Superstar Course (using your phone!)

We all experience low value cycles in our businesses:

• Those times when we feel depleted and can't give more.  

• When we don't know what to do.  

• We don't understand why things aren't working.  

• We fear that it's all going to fall apart or never get off the ground

• River of misery

This is normal.

This is running a business.  Nothing has gone wrong.

If you go back to the first 4 episodes, you will learn that you will go through very distinct phases that include: 

• things not working, 

• you feeling like you are pushing a boulder up hill all the time

• Not knowing what to do with your time

• Running out of ideas

• Feeling uninspired 

• Feeling overwhelmed and frustrated

So if you are finding yourself in any one of those descriptions, I want you to give yourself some grace and some space.

And let's control what only you can control….

Resources:

• Join the Rethink You Waitlist here  www.rethinkhomeinteriors.com/waitlist
• Follow Lori on Instagram
• Atomic Habits
• E-Myth Revisited
• The Gap And The Gain

• Leave a 5-star review on Apple Podcasts so that more Staging CEO's find it
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

After more than a decade in business, one of my favorite things to hear is that our clients think our home staging consultation is fun! I love hearing this because I specifically designed our home staging consultation (we call our home staging consultation a Styling Evaluation) process to create fun and empowerment. And I did this intentionally.

When I first started my home staging business, staging was still new in my area. Most people had no idea what staging was or what the process looked like. This was great because I could carve my own path and I quickly learned that I wanted my home staging consultation to be a feel-good process for my clients. I wrote about the childhood experience that informs how my team and I talk to our clients here and here.

The reason I place so much importance on having a great consultation is all about energy. So much of what we do involves putting positive energy and momentum into the world. If we don't leave our clients feeling positive, they will be less likely to be successful. Just a fact. They will resist implementing their staging. So I cannot stress enough how important it is to protect our seller's energy and keep as focused as possible on bringing joy into the staging process. So let's dive into 4 ways our team accomplishes this!

• Why creating a positive and fun consultation is important.
• Two words you should never use in your consulation appointment.
• How to reduce resistance from your clients to your recommendations.
• How to use education and empowerment to your advantage during the appointment.

• Join the Rethink You Waitlist here  www.rethinkhomeinteriors.com/waitlist
• Follow Lori on Instagram  www.instagram.com/rethinkhome
• Acuity Scheduling https://acuityscheduling.com/
• Aweber https://aweber.com
• Rethink's Scheduling Landing Page https://www.rethinkhomeinteriors.com/eval

• Leave a 5-star review on Apple Podcasts so that more Staging CEO's find it
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

Today I'm going Unstaged on the podcast.  Unscripted and riffing on what I see as a pitfall when newer business owners get advice from those of us who have been running our businesses for longer.

We simply forget.

We forget what it's like to be where you are.

And, while well intended, we can give advice that isn't realistic for a newer business owner.

Listen in to find out why.

• The lens that you need to put every piece of business advice through
• Why established business owners (including myself) unintentionally give advice that isn't always helpful to newer business owners
• Practical things to consider around your vacant staging services
• A resource to help you respond from a place of groundedness to most of the requests and situations you find yourself in.

• Join the Rethink You Waitlist here  www.rethinkhomeinteriors.com/rethinkyou
• Follow Lori on Instagram  www.instagram.com/rethinkhome
• Episode 6 Grounded Communications 
• Communication Template

• Leave a 5-star review on Apple Podcasts so that more Staging CEO's find it
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

Tech alert! This week's podcast is a little tech heavy but...learning how to create this process I'm sharing will save you hours of headaches for the resto of your business.

This episode is a deep dive into how we have our clients schedule their home staging consultations. On the face of it, it doesn't seem like scheduling a consultation should be that hard. But, my word, it really can be!

I thought hiring an administrative assistant would make the process of scheduling consultations so much better for our clients and it did.

But, it wasn't a perfect solution.

What I'm sharing today is a much better solution.

• How to streamline all of the ways that a client requests an appointment.
• How to let your clients schedule when it's convenient for them.
• How to collect payment up front regardless of who is paying and who is scheduling.
• Why getting payment at the time of scheduling is the best way to operate.
• What tools you need to make this process happen.

• Join the Rethink You Waitlist here
• Follow Lori on Instagram
• Pretty Links https://prettylinks.com/
• Acuity Scheduling https://acuityscheduling.com/
• Leadpages https://www.leadpages.com/
• Rethink's Scheduling Landing Page https://www.rethinkhomeinteriors.com/eval