SPIFFY: Fresh Takes on Men's Grooming

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Why Isn't There a Sephora for Men? (And What Would One Even Look Like?)

vendredi 19 décembre 2025 • Durée 46:17

The numbers don't lie: Men are consuming beauty/grooming products more than ever... and some reports have them spending more money on self care products per month than women. So why isn't there a dedicated retail space for this customer, considering the grooming industry will pass $100 billion by 2034?

In this episode, Adam and journalist Brennan Kilbane discuss the lack of a "Sephora for men", the reason behind it, and they consider what an optimal grooming retail experience should entail.

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🌀GUEST: Brennan Kilbane, News and Features Editor at The Business of Beauty (for The Business of Fashion):

https://www.instagram.com/brennankilbane/

Medical Disclaimer: Nothing in this show should be used as personalized medical device. Please see a doctor for any questions you may have regarding your specific needs and concerns.

–

MORE FROM BLUE PRINT BY ADAM HURLY:

Articles: https://www.grooming.tips

Videos: https://www.youtube.com/@blueprintgrooming

Newsletter: https://www.blue-print.co/newsletter

Instagram: https://wwww.instagram.com/blueprintgrooming

TikTok: https://wwww.tiktok.com/@blueprintgrooming

Link Disclaimer: If you use our links, we may receive a commission. This helps support Blue Print and Spiffy. Thank you!

A Little Off the Top (and the Jowls): Why Facelifts Look So Good Now

mercredi 3 décembre 2025 • Durée 29:20

It’s not all CGI and makeup: There’s a reason many A-listers are looking way more refreshed these days, from Brad Pitt to Lindsay Lohan. It’s the face lift, which is better than ever. (And, if you read most articles,you’ll know it is more expensive than ever too… unless you know a few research + smart negotiating tactics.) Also… what is the difference between a men’s facelift and a women’s?

In this episode, grooming journalist Adam Hurly (GQ, Robb Report, founder of Blue Print by Adam Hurly) is joined by NYC facial plastic surgeon Dr. Sam Rizk, aesthetics industry journalist Tatiana Boncompagni (WSJ, NYT, Goop) and esteemed NYC dentist Dr. Larry Rosenthal (who got a facelift) to dive into the different types of facelifts, how they are performed for men, how to find a great surgeon at a lower price, and what to expect for the recovery and results.

🌀GUESTS

Dr. Sam Rizk: https://www.instagram.com/drsamrizk/

Dr. Larry Rosenthal: https://www.instagram.com/rosenthal_larry/

Journalist Tatiana Boncompagni: https://www.instagram.com/tatiboncompagni/

Medical Disclaimer: Nothing in this show should be used as personalized medical device. Please see a doctor for any questions you may have regarding your specific needs and concerns.

–

Link Disclaimer: If you use our links, we may receive a commission. This helps support Blue Print and Spiffy. Thank you!

🌀SPONSOR: HIMS

Visit https://www.hims.com/blueprint to access to personalized care for weight loss, hair loss, sexual health and mental health.

Welcome to SPIFFY, a Men's Grooming Podcast

mercredi 3 décembre 2025 • Durée 02:57

From Blue Print by Adam Hurly: SPIFFY is your source for the freshest takes on men’s grooming. Hosted by longtime men’s grooming editor Adam Hurly (GQ, Robb Report, Men’s Journal—and founder of Blue Print), SPIFFY dives into any and all aspects of self-care, head to toe, from hair loss to foot creams.

In each episode, Adam is joined by experts in the field, from doctors to journalists to barbers to chemists. He’ll also highlight his favorite products and brands that many listeners will also love. (After all, Adam’s one of the guys testing hundreds of new products a month—but he has lots of all-time favorites he keeps in rotation, too.)

SPIFFY is a production of the grooming platform Blue Print by Adam Hurly, which you can read on the web at https://www.blue-print.co (where you can also sign up for the free men’s grooming newsletter). You can find Blue Print by Adam Hurly on YouTube (where we post lots of videos), as well as social media; our handle is @blueprintgrooming on those channels.

YouTube: https://wwww.youtube.com/@blueprintgrooming

Instagram: https://wwww.instagram.com/blueprintgrooming

TikTok: https://wwww.tiktok.com/@blueprintgrooming

Newsletter: https://www.blue-print.co/newsletter

We also post regular SPIFFY content to @spiffypod on Instagram

https://www.instagram.com/spiffypod

The Toupee Queen on the Stigma and Success of Hair Systems

vendredi 9 janvier 2026 • Durée 38:51

We’ve laughed at toupees for decades… but the joke is getting stale. Modern toupees are shockingly real, increasingly popular, and helping millions of men take control of their confidence and appearance. So why does stigma still linger? And what’s it actually like to wear one?

In this episode, grooming journalist Adam Hurly (GQ, Robb Report, founder of Blue Print by Adam Hurly) sits down with viral hair-replacement artist Emily Cheney (better known as The Toupee Queen) to unpack everything guys need to know about hair systems: How they’re made, how much they cost, how they feel, what the maintenance looks like, and how to find an artist who will match your hair type, your vision, and your budget. Emily also explains why the first week is emotionally brutal for many guys, why more men should embrace transparency about cosmetic choices, and how a toupee can be life-changing.

🌀GUEST: Toupee Queen Emily Cheney
Site + Artist locator: https://toupeequeen.com/
IG: https://www.instagram.com/thetoupeequeen/
TikTok: https://www.tiktok.com/@legohugs
YouTube: https://fave.co/49rike1
Toupees by Argyle: https://www.toupeesbyargyle.com/

Disclaimer: Nothing in this show is medical advice. Please see a doctor for any questions you may have regarding your specific needs and concerns.

MORE FROM BLUE PRINT BY ADAM HURLY

Articles + Free Newsletter: https://www.grooming.tips
Videos: https://www.youtube.com/@blueprintgrooming
Instagram: https://www.instagram.com/blueprintgrooming
TikTok: https://www.tiktok.com/@blueprintgrooming Spiffy IG: Adam IG:

🌀SPONSOR🌀PRODUCT MENTIONS

Fragrance & The Machine: How Synthetics Shape the Future of Scent - ft Givaudan's Christina Christie

mardi 24 février 2026 • Durée 34:00

The word “synthetic” doesn’t always have the best reputation. By definition, it even means "fake or unnatural" or somehow inferior. And marketing would have you believe that "pure naturals" are always superior in cosmetics and fragrance.

But in perfumery, synthetics are essential. They make modern fragrance safer, more sustainable, more stable, and far more creative than it could ever be with naturals alone.

In this episode of SPIFFY, Adam Hurly sits down with Christina Christie, Senior Perfumer at Givaudan, to unpack what synthetics actually mean inside modern perfumery and why so many of the scents we love simply wouldn’t exist without them.

Christina pulls back the curtain on how fragrances are really built, from briefs and brand storytelling to the surprising technical constraints most people never consider, like color stability, longevity, and sustainability.

The conversation moves past the natural-versus-synthetic debate and into the reality of the craft: why lab-made molecules protect natural resources, how they enhance projection and structure, and why “synthetic” doesn’t automatically mean cheaper or less sophisticated.

They also explore the future. Adam and Christina talk about scent-capture technology that can recreate living environments without harming them, AI tools that speed up formula development, and the one thing machines can never replicate.

GUEST: Christina Christie, Senior Perfumer, Fine Fragrances, at Givaudan in NYC

Givaudan: https://www.givaudan.com/
More about ScentTrek: https://fave.co/40oWm7l

More about Carto: https://fave.co/4tW35n6

🧴PRODUCT LINKS

Les Bains Guerbois 1979 New Wave EDP: https://fave.co/4rB5KB1
Blind Barber Glasshouse EDP:

The Slow Fade: What to Do About Men's Hair Thinning (And What You Can't Undo About It)

dimanche 1 février 2026 • Durée 50:43

Hair loss is one of those slow-motion problems that’s easy to ignore… until a photo from above makes it impossible to unsee. So what’s actually happening when your hair starts thinning? And what should you do first if you want to keep it as dense as possible for as long as possible?

In this foundational episode of SPIFFY, grooming journalist Adam Hurly (GQ, Robb Report, Esquire... and founder of Blue Print by Adam Hurly) steps out of the host chair and into the expert seat, while producer Hady Mawajdeh takes over the mic. Hady asks the questions most guys are already Googling: the difference between recession and crown thinning, why “starting later” can change what you’re able to recover, and how to build a realistic, sustainable routine for hair retention.

Adam breaks down the two big medical heavy hitters, the dreaded shedding phase, why consistency matters more than perfection, and what to consider if you want to add higher-cost “boosters” in clinic or at home. They also talk supplements, essential oils, why “hair loss shampoo” is mostly marketing, and what styling and haircare products can do to make your hair look fuller today, even if they’re not growing new hair.

Disclaimer: Nothing in this show is medical advice. Please see a doctor for any questions you may have regarding your specific needs and concerns.

We may earn commission if you use our links. Thank you.

🧴PRODUCT LINKS

Dr. Groot Hair Thickening Shampoo/Conditioner): https://amzn.to/4t9Dma6
Davines VOLU Shampoo: https://amzn.to/4kcM7vZ
Davines Replumping Shampoo: https://amzn.to/4brQu4d
Hims Thickening Shampoo: https://fave.co/3MjN2OP (Hims) // (Amazon)Nutrafol Men: (Amazon) // (Nutrafol)

Aika Flores Interview: Hudson Williams’ Groomer on the Heated Rivalry Press Tour (VIDEO ON YOUTUBE)

vendredi 27 mars 2026 • Durée 24:18

Curious what it’s like being Hudson Williams’ go-to groomer? Adam Hurly sits down with Aika Flores, who’s shaped Hudson’s look across a whirlwind tour—from early editorials and Heated Rivalry press junkets through Oscars weekend.

They cover Aika’s role, how she joined Hudson’s team, and the fast-paced tour—plus why he keeps a tight crew, her favorite looks, and how to get his “heartthrob” hairstyle for any hair type with American Crew picks. (Hey, they sponsored the episode—thanks American Crew!)

If you’re listening to this episode, consider watching the video version on YouTube for more seamless ingestion: https://youtu.be/JieCa1prutA

💘American Crew Products Mentioned (For the “Heartthrob” Style)

(We may earn commission if you use our links. American Crew sponsored this episode.)

🟠 Matte Clay (fine hair, medium hair)
https://amzn.to/4t83pO6

⚪️ Medium Hold Spray Gel (medium hair)
https://amzn.to/4daSVsF

🔵 Fiber (medium hair)
https://amzn.to/4uYVd4L

🟤 Forming Cream (thick/coarse hair)
https://amzn.to/4tcs844

🔴 Cream Pomade (curly)
https://amzn.to/3NQ3Mhg

🟫 Light Hold Texture Lotion (curly)
https://amzn.to/40YEwZk

⚫️ Heavy Hold Pomade (wet look)
https://amzn.to/47oRFhV

Episode edited by André Jabur
🔗 Follow & Subscribe📸 Aika Flores on IG: 📰 Subscribe to the newsletter: 📱 Blue Print on IG: 🎵 TikTok: OUTLINE:00:00 Introduction00:52 Show Start01:59 About Blue Print by Adam Hurly / SPIFFY02:49 What does a celeb men’s groomer do?04:01 How Aika met Hudson06:34 American Crew — Episode Sponsor07:40 Why She Travels with Hudson Everywhere09:45 Coordinating with Hudson’s Stylist Anastasia Walker12:07 Hudson’s The Cut Skincare Video14:10 Wonderland Photoshoot + Body Oil Tips16:21 Hudson’s 3 Best Hair Days18:30 How to Get Hudson’s Heartthrob Hair (Fine, Medium, Thick, Curly) with American Crew21:26 Hair Clip Styling Trick22:48 Hudson’s Fan at the Oscars

A-List Hunks Need Help, Too: All About Celebrity Grooming, with Kristen Shaw

vendredi 13 mars 2026 • Durée 35:59

Behind every male celebrity on the red carpet is someone most people never see: the celebrity groomer. The person making sure the hair, skin, beard lines, and last-minute touchups are flawless before the cameras start flashing.

In this episode of SPIFFY, grooming journalist Adam Hurly (GQ, Robb Report, and founder of Blue Print by Adam Hurly) sits down with celebrity men’s groomer Kristen Shaw, the trusted behind-the-scenes pro responsible for prepping A-list clients like David Corenswet, Seth Rogen, Jonathan Bailey, Andrew Scott, Matt Bomer, and more.

Kristen takes us inside the real work of red-carpet grooming: what happens in the hours before an actor steps onto the Oscars carpet, how groomers balance skincare, hair styling, and subtle makeup for high-definition cameras, and why the smallest details—depuffing, beard lines, texture, lighting—can completely change how someone photographs.

They dig into the practical grooming lessons any guy can steal from Hollywood: how to make your haircut look intentional, the products Kristen keeps in her kit at all times, and the simple habits that help men look camera-ready, even if the only camera around is their phone.

🌀 Episode Sponsor

Thank you to episode sponsor Philips Norelco OneBlade Pro 360, a hybrid grooming tool designed to trim, edge, and shave any length of hair. Get it: https://amzn.to/4lHjSGR

🧴 Products Recommended

Kiehl’s Ultra Facial Cream: https://amzn.to/4dfzpes
Vichy Face Serum: https://amzn.to/3NuqOdy
Armani Concealer: https://fave.co/4uoCtuY
Armani Foundation: https://fave.co/4s57Edr
Hourglass Ambient Lighting Bronzer: https://fave.co/4s315I1

🏆 Product of the Episode

St. Meto Mother Clay Hair & Scalp Treatment:

🌀 GuestMore From Blue Print by Adam Hurly

Don’t Sweat the Aluminum: The Reassuring Truth About Antiperspirant (and Other Maligned Ingredients)

jeudi 23 juillet 2026 • Durée 38:12

Antiperspirant is essential in a sweaty man’s grooming regimen, yet aluminum remains one of the industry’s most demonized ingredients, surrounded by cancer rumors, Alzheimer’s fears, detox claims, and “aluminum-free” marketing.

In this episode, Adam speaks with cosmetic chemist Perry Romanowski, a 30-year industry veteran and co-host of The Beauty Brains. Perry explains how aluminum salts reduce sweat, what research actually says about their safety, how claims like “72-hour protection” are tested, and why “free from” language is so effective.

They also unpack clean beauty, ingredient fearmongering, and the truth about benzoyl peroxide, petrolatum, sulfates, and coal tar.

Produced and edited by Hady Mawajdeh. With support from Blue Print co-founder and web producer André Jabur.

🌀 GUEST

Perry Romanowski, cosmetic chemist and co-host of The Beauty Brains: https://thebeautybrains.com/

And the guy behind Chemists Corner: https://chemistscorner.com/

Disclaimer: Nothing in this show should be treated as personalized medical advice. Use products only as directed, and speak with a qualified medical professional about individual health or skin concerns.

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