NBC, McDonald’s, Netflix, and State Farm all have a sound. Did you just sing it?
Host Jeanna Isham of Dreamr Productions and Sound In Marketing Learning explores how far brands are willing to go to make their companies and products memorable and profitable through sound strategy.
Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Site
RSS
Apple
Données mises à jour le 04/07/2026
Classements récents
Dernières positions dans les classements Apple Podcasts et Spotify.
Liens partagés entre épisodes et podcasts
Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.
The Ruler and the Regent; The Audio Monarchy [ENCORE]
Saison 8 · Épisode 137
mardi 21 avril 2026 • Durée 01:08:26
King Radio was forged from silence. Prince Podcasting and all the other Regents that follow came into power because of what the original ruler established. To fully understand the future of the sound industry, we must reexamine the history of the landscape and the King’s 6 courtly laws he first established. Because through Radio’s first design, we can discover the future of this vast kingdom.
Ad Infinitum hired me to produce an episode on the history of radio and the future of the industry, and this is its ENCORE episode. Thank you to Oxford Road, Ad Infinitium, and Stew Redwine for letting me run this ENCORE and for hiring me to produce it in the first place.
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Radio Station Jingles: 80 Years of Earworms [ENCORE]
Saison 4 · Épisode 136
mardi 14 octobre 2025 • Durée 34:42
Radio IDs, something few of us (me included) think of but have all experienced and cherished. They are those fun zingers, prompting a new radio show or DJ. They change for the holidays and for topical reference. They are the sounds of our past, present, and future, and the focus of this episode.
Twenty Thousand Hertz hired me to produce an episode on Radio IDs and now I’m sharing its ENCORE. Thank you to Twenty Thousand Hertz, Dallas Taylor, and Casey Emmerling for letting me run this ENCORE and for hiring me to produce it in the first place.
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
This is an encore episode of Ad Infinitum’s Season 2 Finale that I produced. Big thanks to Oxford Road’s Executive Creative Director and Ad Infinitum’s host, Stew Redwine, for asking me to write about something that I love.
The State of Sonic Branding is like the Princess Bride of podcast episodes; it’s got everything! Giant companies, inconceivable innovations, sound storming the Depot, rogue engineers in the Pit of Dispair, and a whole lot of sonic strategists and neuro marketers making miracles happen. All for the ‘True Love’ quest for sonic branding.
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
What if the signature sound for a sleek Scandinavian EV was inspired by a cat’s purr? Vinn hit the gas on that idea, while General Motors shifted into a full sound and driving ecosystem of experience. Which sound story will drive more vehicles off the lot?
Here are some links to episodes referenced or expanded upon within the episode.
The State of Sonic Branding- We explore sonic branding's evolution, impact, and future. I interviewed everyone from audio logo inventors to current audio alchemists helping shape sonic strategies around the world:
The Sound of General Motors- Part One and Two of my 1st interview with Jay. We go deep into the process of making sound for cars, both gasoline and electric vehicles.
Want more Sound In Marketing? I gotcha. Here are a few more episodes to get you started.
What Is Sensory Perception- part one and two- the importance of engagement and perspective.
Chevy Silverado’s Walter The Cat- part one and two. Thoughtful music selection with a well-thought-out script made for a campaign that got this non-truck gal interested in trucks.
Thank you to Jay Kapadia and the team at General Motors for your wisdom and insights. Thank you also to for your supporting sounds and music. You never disappoint.
Left Coast Airlines [ENCORE]
Saison 8 · Épisode 134
mercredi 28 mai 2025 • Durée 14:51
[Encore Episode] Left Coast Airlines. LCA wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.
This episode was the first of many fake company episodes that demonstrated real sound in marketing solutions. From the brain of Jeanna to your ears- enjoy.
Dreamr Productions creates, consults and educates on the power of sound in marketing. Contact us for all of your sonic branding and sound strategy needs.
Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next project through the links found below.
David Cole, my amazing CMO Jerry Morgan, can be found at https://davidbcole.com/. This man's range is fantastic and his outlook on life is just the best.
Adam Lofbomm, or Gary, the overly positive guy in the Left Coast commercials, can be found at https://adamlofbomm.com/.
And finally thanks to Jason Gilbert, or Fred, my overly negative guy in the Left Coast commercials. Jason is heavily involved in voice conversational design & a great storyteller in his own right.
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here.
The Transaction Tone
Saison 8 · Épisode 133
mardi 29 avril 2025 • Durée 16:31
POS sounds; what are we trying to say about our brand experience as our customers are literally checking out?
If the last thing a customer hears is an annoying beep, what does that say about the brand experience? In this episode, I challenge brands to explore the overlooked world of POS sounds. An on-brand transaction tone doesn’t just signal the end of a sale- it shapes future customer loyalty and long-term spending.
The World’s Loudest Chips Bag- SunChips made a completely compostable chip bag, which was great. But it was loud...too loud.
The Ultimate Playlist
Saison 8 · Épisode 131
mardi 25 mars 2025 • Durée 14:01
Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable.
Thank you again to Artlist.io for being such a great musical and sound effects resource.
Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and catch a sneak peek of what’s to come.
From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in the world of sound strategy. I repurposed many of my articles into episodes, created an entirely fictitious company to prove a point, and documented a few personal sound experiences.
SEASON EIGHT COMING SOON!
Want your very own Make Sound On Purpose mug, t-shirt, or sweatshirt? You can order one here!
—
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference?
You can find my original article here. To listen to some musical inspiration referenced within the episode, check out my Spotify playlist.
Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Vegas for being the noisy inspiration for this rabbit hole of a thought.
---
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Another big thanks to Sentient Decision Science for providing preliminary research on the subject of POS Sounds. I hope to see more and more studies to come.
Thank you also to Artlist.io and Pixabay for being such a great musical and sound effects resource. I also referenced an episode of the Inside Trader Joe’s podcast. A fun branded podcast to check out if you’re feeling Trader Joey.
—
---
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
Want your very own Make Sound On Purpose mug? You can find it here.
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
Découvrez des podcasts liées à Sound in Marketing. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !
