Sound in Marketing – Détails, épisodes et analyse

Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and catch a sneak peek of what’s to come. 

Episodes referenced in order:

Left Coast Airlines 

Insurance Jingles...Why? 

What Is Sonic Branding With Examples 

The World's Loudest Chips Bag 

Vegas Needs a Sound Strategy 

From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in the world of sound strategy. I repurposed many of my articles into episodes, created an entirely fictitious company to prove a point, and documented a few personal sound experiences.

SEASON EIGHT COMING SOON!

Want your very own Make Sound On Purpose mug, t-shirt, or sweatshirt? You can order one here!

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com  

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/  

https://twitter.com/Jeanna_Isham   

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions

What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference?

You can find my original article here. To listen to some musical inspiration referenced within the episode, check out my Spotify playlist. 

Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Vegas for being the noisy inspiration for this rabbit hole of a thought. 

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com 

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham 

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Making sound on purpose matters. The Sound In Marketing podcast shares how. 

Thank you to Pixabay and Artlist for that extra SFX flavor. And thank you to Mudflow from Artlist for that stirring example of music I would not play in a mellow coffee shop. I also stuck in one of my own tracks for that “popular track” that you can’t focus on. Lastly, thank you to HAVAS and IPSOS for their studies on sound that help to make what I talk about legitimized. 

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

Today’s episode is part two of our conversation with Dr. Joan Palmiter Bajorek of Women In Voice.  In this episode, we talked about how we should recognize and support voices that needed “amplification”, allyship and what that means, voice conferences (the good and the bad), hardware and software companies realizing the importance of the voice experience, representation of different people and cultures in the data, the interactivity of words, and the opportunity to be on the build side of rapidly changing human computer interaction.

Joan also mentioned 2 articles that she wrote.  One was her CES takeaways and the other was an article she wrote for the Harvard Business Journal.  Both great reads so don’t forget to check them out. 

To get in touch with Joan, you can email her at joanpba@gmail.com or you can find her as well as all the wonderful Women In Voice information at www.womeninvoice.wordpress.com 

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

And remember, we all make sounds.  Let’s make them on purpose.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

The Sound In Marketing podcast kicks off Season Two, speaking with Women In Voice founder Dr. Joan Palmiter Bajorek.  We discussed her company as well as the state of women in the voice industry in general. This diversity that we spoke of is not reserved only for women; it’s for anyone who may not have been given (or given themselves) the opportunity to...speak up.

We all have a voice and a piece of the global story that needs to be told.  Let’s tell it proudly and lift up others who need help doing the same.

Let’s celebrate, amplify, and empower one another.

To get in touch with Joan, you can email her at joanpba@gmail.com or you can find her as well as all the wonderful Women In Voice information at www.womeninvoice.wordpress.com 

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

And remember, we all make sounds.  Let’s make them on purpose.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. 

Season Two of The Sound In Marketing Podcast premiers Tuesday April 7th.  In the meantime, here’s a recap of what we’ve learned and who we’ve heard from thus far.  Please send any and all topic ideas to jeanna@dreamrproductions.com as this podcast exists to more fully explore what YOU are interested in learning in the sound marketing space.  My personal education is just a nice perk.  

Remember, we all make sounds.  Let’s make them on purpose.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Sunday March 8th is International Women's Day. In tribute, here's a sneak peek at my upcoming episode with Dr. Joan Palmiter Bajorek, founder of Women In Voice.

Season Two of the Sound In Marketing Podcast coming soon.

For more on the amazing things that Women In Voice is doing, check them out here.

Today’s episode is about audio alchemy; audio archetypes, examples of companies and brands that are doing it right, and conversational AI and its potential.  My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora.

Through fully understanding sound science and common attributes of language and communication, it is possible to communicate your brand intent and story in a clearer, more sincere, and more direct way than ever before.

Don’t miss part one of my interview with Steve Keller of Pandora released last week (ep. 29).  You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Today’s episode is about audio alchemy; low and high functioning sonic identity, tactical vs. strategy driven sound thought, and impacting the health and well being of human beings.  My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora. Steve and I discuss how sonic identity needs to be understood through sound science to really know how to align it best with our brand.  There is a happy balance between sound science and sound art.  

For the full blog article, click here. Check back next week for part two of my interview with Steve Keller of Pandora.  You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

In part two of my interview with Arafel Buzan and Rachel Lowenstein from Mindshare, among other things, we discuss the adaptive consumer, our fragmented consumption of media today, and adaptive experiences rather than disruptive experiences. Brands need to think beyond linear storytelling in their marketing in order to help engage consumers more fully and bring them into the brand’s world. Please check out Media Dystopia for an EXCELLENT series on some fascinating “potential fates of media” based off of emerging technologies and changes in consumer trends.https://www.mindshareworld.com/usa/media-dystopia If you haven’t already, check out last week’s part one of my interview with Rachel and Arafel.  You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. 

For the full blog article, click here. And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium.  The link and promo code will be listed in the show notes of this episode. To get ahold of Rachel or Arafel, you can find them at www.MindShareWorld.com.  Or email them at Rachel.Lowenstein@mindshareworld.com or arafel.buzan@mindshareworld.com.  For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.   Let’s make this world of sound more intriguing, more unique, and more and more on brand.