This week, I spoke to photographer, promoter and local legend Johnsy about how her journey from taking photos on her lunch break to building a sustainable career as a music freelancer, working on everything from giving bands their first gig at The Jacaranda to taking photos at some of the biggest festivals in the UK. We discuss how she made the leap to freelance, building a live music community and her dream to own her own music venue.

📷: https://www.instagram.com/johnsysshots/

This week I spoke to Danny West, Partnerships and Publishing Lead at Leeds-based music development organisation and label Come Play With Me, to get an introduction into the ever growing world of brand partnerships. Collaborating with companies can be a great way to fund your music career without giving away any rights to your music, and opportunties are becoming more and more popular.

Danny dives into how he's facilitated major brand partnerships with the likes of JD Sports, Adidas & Universal, securing sync deals and the stragest pitch he's ever been sent (I promise you'll never be able to guess what it was).

This week I spoke to Giles Bidder, host and creator of the 101 Part Time Jobs podcast. In this episode we talk about a side of the music industry that most artists don’t talk about; having to work other jobs to make ends meet alongside trying to build a career, and why Giles decided to create a podcast about just that.

We also covered some of Giles’ own part time job stories and his journey into the world of music journalism and podcasting, including bunking off school to go to Belgium for NME.

Check out Giles' podcast here: https://www.101parttimejobs.com/

Listen to this episode and you could have the equivalent of a record label team, graphic designer and collaborative partner all within a few clicks!

In part 2 of our AI special, me and my guest, AI Consultant Alex Keyter, go through ten tools you can start using today to boost your music career, from separating stems to writing riffs, making merch and so much more. And the best part is, most of these tools are FREE to try!

We also discuss why creatives and musicians are often fearful of AI, how the technology is going to revolutionise the industry and what this all means for independent artists.

In the first of a two-part AI special, I'm joined by Alex Keyter, AI Consultant and Founder of Generative Minds, to discuss the impact of this rapidly emerging technology, how AI will transform the music industry over the next few years, and some of the ethical concerns around copyright and the infamous Ghostwriter "Fake Drake" track Heart on my Sleeve.

In part-two, out next week, we'll talk about the tools independent artists can start using TODAY to skyrocket your music career by giving you the productive capacity of a record label team from your laptop.

🔗 ALEX KEYTER:

📸 LinkedIn: https://www.linkedin.com/in/alex-keyter/ 🧠 Generative Minds: genminds.co.uk/

 

 

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Gui Goldschmied is back on the show to continue our conversation on trends in music, and this week we spoke about SAULT's revolutionary live show in an old IKEA building, the vulnerability of sharing your artistic vision with the world and how artists are turning fans into superfans by building an engaging world around their project.

We also discuss how independent artists on a small budget can start worldbuilding on a budget, creating meaningful connections with their audience through expressing their artistic vision with true authenticity.

🔗 GUI GOLDSCHMIED:

📸 Instagram: https://instagram.com/not_gui

🎵 Listen to Aoun'sThe Shepherd & All Her Beautiful Sheep: https://open.spotify.com/album/6bWDlE6TFYFHjhh2CVJlVO?si=6428ILMPSE2uzf-aFI5tOw

 

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What's life on the road really like? Joining me to talk about that is the wonderfully talented Katie King to talk about her experiences on the road, most recently as the guitarist for Pixey supporting Alfie Templeman's UK tour.

We discuss how to not get sick of your bandmates, finding the energy to go again night after night, and balancing working at Greggs whilst embarking on her first ever tour.

🔗 KATIE KING:

📸 Instagram: https://www.instagram.com/ktking2020/

🎵 Check out Katie's project Oh Dear: https://open.spotify.com/artist/3Qo6DwNptouVeN5mWs0iZZ?si=Yvc8OYUURbKvyyTtmDmrvQ&nd=1&dlsi=067fc9a7fa564d86

 

 

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After seeing a video about how PR is a waste of money, I decided to bring that question to an expert, so I spoke to Rosanna Connolly, a PR professional with a decade of experience for companies including Universal Records, Apple and Virgin EMI before starting her own company Morena Comms. We spoke about whether PR is worth the money, how to craft a good press release, figuring out your why and how to make press a long term driver in your music promotion strategy. A must listen for anyone looking to get more media attention for their music. 🔗 ROSANNA CONNOLLY: 📸 Instagram: https://www.instagram.com/morena.comms/ 🎵 Website: https://www.morenacomms.co.uk/ 💻 DIY Music PR Course: https://morena-comms.thinkific.com/courses/DIY-music-PR     🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/   🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

How is social media changing in 2024? All the way from Brooklyn, New York, I'm joined by music trend forecaster Gui Goldschmied to talk about how artists can thrive on platforms like TikTok and Instagram. We talk about the continued growth of sped-up songs, the psychology behind their popularity, and whether you should take a leaf out of SZA's book and release sped-up versions of your music onto streaming services.

We also talk about how viral trends like the infamous "song of the summer" are dying out, the content that's starting to work instead, and how to make promoting your music fun and effective instead of feeling like a chore.

🔗 GUI GOLDSCHMIED:

📸 Instagram: https://www.instagram.com/not_gui

 

 

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Pop is the most popular music genre (it's in the name) but its one of the hardest to find in small independent music scenes like Liverpool. Why is that? To find out, I spoke to Pop in the Pool founder Giorgia Bortoli, who's trying to change just that.

We spoke about why Pop is perceived as less authentic, how she performs with backing tracks, dealing with anti-pop bias from promoters and how she's building her own Pop music community in Liverpool by putting on her own gigs.

🔗 POP IN THE POOL:

📸 Instagram: https://www.instagram.com/popinthepool/

🎵 Apply to Play: https://docs.google.com/forms/d/e/1FAIpQLSdvkP2f3bNlEaUMDyOavixAoCXZO9GjPGqYw7K0DwRDcMpVng/viewform

 

 

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This week I spoke to Nina Himmelreich and Connor Di Leo, co-founders of new organisation Music Seen that's set to revolutionise Liverpool's music industry. Music Seen is a project that aims to make the information on the local music scene accessible in one central place, representing the creative talent the city has to offer, the work they do, and how to find them.

We spoke about how the project came about, the state of the scene in 2024, how Liverpool can become the UK's music hub outside of London, and their plans for the future to disrupt and transform the local music industry.

🔗 MUSIC SEEN:

📸 Instagram: https://www.instagram.com/musicseen.info/

🎵 Website: https://musicseen.info/

 

 

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We're joined once again by A&R maestro Marwen Tlili to talk about his journey in the music industry, from working in a restaurant when he was 18 to signing deals with BMG in 2024. We talk about how his career took off after signing Belgian producer Lost Frequencies with the multi-platinum single 'Are You With Me', his work at a UK major record label and how he nearly signed Lewis Capaldi.

🔗 MARWEN TLILI:

📸 Instagram: https://www.instagram.com/marwenftw/

🎵 Website: https://unrecoup.me/

 

 

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Why does music need a union? This week, I spoke to Simeon Scheuber-Rush, regional officer for the Musicians' Union to find out why the MU exists and what it does to support its members. We also delve into some of the biggest issues facing musicians today, such as composer buyouts, the impact of the pandemic and underpaid session work, as well as exploring the Musicians' Union's campaigns to create a fairer music industry, such as their support of Universal Basic Income and for reform in the streaming economy.

To access loads of amazing free resources, or join the Musicians' Union, visit: https://musiciansunion.org.uk/

On the 10th of April, the ReMap report, detailing the experiences of Black music makers and industry professionals within the Liverpool City Region and making recommendations to pioneer change, was released to the public. In collaboration with the Liverpool City Region Music Board, I was invited to record the panel discussion held as part of the report's launch event at District.

The panel was hosted by BBC Radio Merseyside's Ngunan Adamu, and features creative consultant Yaw Owusu, Black Lives in Music ambassador Mica Sefia, UK Music's Head of Diversity Eunice Obianagha, and the Liverpool City Region Race Equality Hub's Emy Onuora & Brodie Arthur. They discuss why Liverpool's music scene needs to be more inclusive, how the success of Black artists in Liverpool goes uncelebrated, what needs to change and the wonderful diversity of Black British music.

READ THE REMAP REPORT: https://lcrmusicboard.co.uk/remap-report-unveiled/

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How much does it cost to make a music video. What about promoting a new single. Or even releasing one in the first place. I sat down with independent pop artist Giorgia Bortoli to ask just that, and break down the costs that went into her latest single Big Love and the surrounding release campaign.

🔗 GIORGIA BORTOLI:

📸 Instagram: https://www.instagram.com/giorgiabortoli/

🎵 Watch the 'Big Love' Music Video: https://youtu.be/fe54JY63F4o?si=8VrE1Sy6dkDHGR2i

 

 

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Paul McCartney. Alicia Keys. Sting. Noel Gallagher. These are just some of the names that been guests on the Sodajerker on Songwriting podcast, a show that dives into the craft of songwriting hosted by Simon Barber and Brian O’Connor, who are my guests in this episode. We explore how the decade-long podcast got started, the best songwriting advice they got from Paul McCartney, tools to overcome writers block and even how their episode started an argument with Liam and Noel Gallagher. The Sodajerker on Songwriting podcast is one of the first I ever listened to and is one of the biggest inspirations behind Sound Advice, so it was a pleasure to have them on the show and turned into one of my favourite episodes yet.     🔗 SODAJERKER ON SONGWRITING: 📸 Listen to the podcast: https://pod.link/sodajerker 🎵 Website: https://www.sodajerker.com/     🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/   🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

Everything from releasing a single, to playing a cover at a gig, or even writing a song with a mate is subject to music law, and if you don’t have a basic understanding of it, you can easily get exploited. That’s why I sat down with again with Grace Goodwin, an artist mentor at Future Yard and an expert in music law, to make all things legal a LOT less complicated.

 

We talk about the different relationships artists need contracts for, how record deals really work, how to claim extra income with music publishing, how to avoid dodgy deals and why you should make your friends sign a contract when you write a song together. I know that last one sounds crazy but if you hear her out it makes a lot of sense.

 

 

🔗 Grace Goodwin:

📸 Instagram: https://www.instagram.com/gracegood14/

🎵 Book a FREE mentor session with Grace: https://propeller.futureyard.org/

 

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Why are most festival line-ups made up of 80% male bands? This week I spoke to co-founder of Where Are The Girlbands Ella Fradgley to answer that question, and what her organisation are doing to give female creatives a platform in Liverpool. We also spoke about how to create a safe space at gigs, why pop music is underrepresented in local scenes and her new podcast.

 

🔗 Ella Fradgley:

📸 Instagram: https://www.instagram.com/wherearethegirlbands/

🎵 Safe Spaces Event 21/3: https://www.wegottickets.com/event/612267

 

 

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Do you need a record deal? And how do you go about getting the attention of a record label? Well this week I’m joined once again by Marwen Tlili, a former A&R at Armada Music and Atlantic Records, about what it takes to get the attention of the biggest record labels on the planet. We spoke about what an A&R actually is, the benefits & downsides of getting signed, his new tool to help artists get fairer deals, and how to build a team to work your way to the top without major label backing.

 

🔗 MARWEN TLILI:

📸 Instagram: instagram.com/marwenftw/

🎵 Recoupment Tool: unrecoup.me

 

 

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Only 5-10% of the workforce behind the scenes in live music is female. Why is that? And what can be done to fix it?

 

This week I spoke to extraordinary live sound engineer Hannah Brodrick about her career and the challenges she has faced along the way.

Hannah is the co-founder of Women in Live Music, an organisation that offers work opportunities, community support and education to women looking to build a career in the world of live music.

 

 

🔗 Women in Live Music:

📸 Instagram: https://www.instagram.com/womeninlivemusic/

🎵 Website: https://womeninlivemusic.eu/

 

 

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Being an independent artist can be REALLY expensive. From recording to marketing to merch and more, it can be difficult to fund your creative ambitions alone. So in this episode, we’re delving into the world of music funding with Grace Goodwin, who works with PRS for Music to decide which funding applications make the cut.

Drawing from her extensive experience, Grace shares invaluable tips and advice for artists seeking financial support for their projects. Grace shares where to find funding opportunities in the UK, what goes into a successful funding application, and the mistakes that kills unsuccessful applications.

We also dive into have the nail the specific elements of a funding application, including the secret to crafting a gripping biography, how to make a cohesive marketing plan and developing a solid budget without an accountancy degree.

 

 

🔗 Grace Goodwin:

📸 Instagram: https://www.instagram.com/gracegood14/

🎵 Apply for PRS Funding: https://prsfoundation.com/funding-support/funding-music-creators/all-career-levels/

 

 

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In a slightly different episode, I sat down with music industry legend Marwen Tlilli to react to the ongoing conflict between Universal Music Group and TikTok, which has resulted in major artists like Taylor Swift, Drake, The Weeknd and more having their music removed from the social media platform. We discuss which industry titan has the leverage in this situation, and Marwen shares why he believes Universal can’t win this stalemate.     🔗 Marwen Tlilli: 📸 Instagram: www.instagram.com/marwenftw/ 🎵 Maison Riche Entertainment: www.instagram.com/maisonricheentertainment/       🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/     🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

This week I spoke DJ culture with Liverpool-based Mia Mai as we explore her journey as a student DJ to the creation of her ground-breaking classical-electronic fusion event Mia Mai and Friends.

We also discuss the recent closure of Liverpool radio stalwart Melodic Distraction and whether high rates for DJs are killing live music.

 

 

🔗 Mia Mai:

📸 Instagram: https://www.instagram.com/miamaiiiiii/

🎵 Valentine’s event @ 24 Kitchen Street: https://www.skiddle.com/whats-on/Liverpool/24-Kitchen-Street/Liv-Uni-DJ-Societies--Yeno-Tha-Present-Spread-the-Love/37268501/

 

 

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In this episode, we sit down with Liverpool pop artist Laro to discuss how she’s harnessed the power of TikTok to build a loyal and engaged fanbase. Laro shares her unique approach to creating the tight-knit 'forget-me-nots' community, from exclusive group chats to personal fan interactions that have given her a small but rapidly growing group of superfans. Discover her strategies for staying consistent on TikTok, the secret to making quality social media content without getting burnt out, and finding confidence as an independent artist in the digital age.

Stream Laro's new single Hung Up: https://open.spotify.com/artist/4YUJTIjBtm5Zhp4q9mI1JA?si=kSia-hHyQcCbB8aDGnXx2Q

What do artist managers really do? Do you need one? This week, myself and the wonderful Mali Anthony of MALANTMEDIA are peeling back the layers on what managers really do, from PR, radio, booking gigs and more.

We also spoke about how to avoid gig scams, the state of the Liverpool scene in 2024, why MALANTMEDIA are doing things differently to other management companies, and how to build connections and network in the music industry.

 

🔗 MALANTMEDIA:

📸 Instagram: https://www.instagram.com/malantmedia/

🎵 AMPLIFY- Live at Kazimier Stockroom (Liverpool) 13th March: https://www.fatsoma.com/e/bak9mudr/amplify

📸 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/

All the way from North Carolina, this week I spoke with Ava Rose Lynch, founder of the Rose Peak branding agency and the Why Music? Podcast, as we explore how Ava builds social media strategies for her artists that result in long-term success on Instagram and TikTok.

We also spoke about Instagram's new Broadcast Channels feature, and whether artists should be using it to connect with their fans.

 

🔗 Ava Rose Lynch

📸 Instagram: www.instagram.com/ava.rose.lynch/

🎵 Rose Peak: https://rosepeak.carrd.co/

 

📸 Follow us on Instagram: www.instagram.com/soundadvicepod/

Merch is a great way to generate income as an independent artist, but there's a problem that no-one in the music industry seems to be talking about: it's negative impact on the environment. In this episode, I spoke to James Gillaspy about how his project AGAIN is shaping the future of sustainable merchandise by screen-printing designs onto second-hand clothing, creating a zero-waste product that is cheaper for DIY artists.

🔗 AGAIN: instagram.com/again.sustainable.merch/

 

🎧 LISTEN TO THE SHOW

https://linktr.ee/soundadvicepod

 

🔗 JOIN OUR COMMUNITY OF ARTISTS

📸 Instagram: www.instagram.com/soundadvicepod/

In this podcast, we delve into the experiences of an independent artist navigating the music industry and Liverpool's local scene through a mixed-race, non-binary and queer lens. Our guest Zara Smile as they share insights into challenges faced, using songwriting to share their anger at a broken system with the world, building an inclusive community through their work and the empowering role of music in amplifying diverse voices and narratives. We also discuss how both local and national music scenes can be more inclusive and understanding of people from marginalised backgrounds. This is the first of many episodes that discuss major societal issues in the music industry, and is a personal favourite.

🔗 ZARA SMILE:

📸 Instagram: https://www.instagram.com/zarasm1le/

🎵 ‘Spotlight’ Out Now: https://ditto.fm/human-spotlight

🎧 LISTEN TO THE SHOW:

https://linktr.ee/soundadvicepod

🔗 JOIN OUR COMMUNITY OF ARTISTS:

📸 Instagram: www.instagram.com/soundadvicepod/🌍 Website: https://soundadvicepodcast.wixsite.com/home💃 TikTok: www.tiktok.com/@soundadvicepod

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🎙️ ABOUT THE PODCAST:

Sound Advice is a podcast for musicians, bands and DJs where industry insiders and artists and come together to share knowledge and practical insights to navigate the ever-evolving music industry, delving into topics like marketing, getting gigs, building a fanbase, social media growth and much more.

WE’RE BACK! In 2024, independent artists are supposed to be doing a LOT of things. This week, I spoke to independent artist Zara Smile about the wide variety of roles that independent artists like them take on, such as songwriting, recording music, social media strategy, music marketing, booking gigs, music PR, making merch and more, all whilst balancing other commitments. Join us as we uncover the secrets behind managing diverse responsibilities, building a distinct artist identity, and creating a harmonious balance between creativity and entrepreneurship.

 

🔗 ZARA SMILE:

📸 Instagram: https://www.instagram.com/zarasm1le/

🎵 Spotlight Out Now: https://ditto.fm/human-spotlight

 

 

🎧 LISTEN TO THE SHOW:

https://linktr.ee/soundadvicepod

 

 

🔗 JOIN OUR COMMUNITY OF ARTISTS:

📸 Instagram: www.instagram.com/soundadvicepod/

🌍 Website: https://soundadvicepodcast.wixsite.com/home

💃 TikTok: www.tiktok.com/@soundadvicepod

 

 

🙏 LEAVE A REVIEW

If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Spotify to help others discover the show :)

 

 

🎙️ ABOUT THE PODCAST

Sound Advice is a podcast for musicians, bands and DJs where industry insiders and artists and come together to share knowledge and practical insights to navigate the ever-evolving music industry, delving into topics like marketing, getting gigs, building a fanbase, social media growth and much more.

Is radio dead? Does it still help artists get their music heard? This week, renowned radio broadcaster Roy Basnett of Liverpool Live Radio offers insights on the evolving importance of radio in today's digital landscape, how to secure airplay on local radio, and how it contributes to an artist's trajectory. Discover the relevance of radio plays for independent artists and gain valuable strategies to expand your music's reach.

 

🔗 LINKS

📸 Podcafe: https://www.instagram.com/podcafeuk_/ 📻 Liverpool Live Radio: https://www.liverpoolliveradio.com/

🎧 LISTEN TO THE SHOW

https://linktr.ee/soundadvicepod

 

🔗 JOIN OUR COMMUNITY OF ARTISTS

📸 Instagram: www.instagram.com/soundadvicepod/

🌍 Website: https://soundadvicepodcast.wixsite.com/home

💃 TikTok: www.tiktok.com/@soundadvicepod

 

👋🏼 GET IN TOUCH

If you have any guest requests, questions or want to come on the show, get in touch with us here: https://soundadvicepodcast.wixsite.com/home/contact-8

 

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🎙️ ABOUT THE PODCAST

Sound Advice is a podcast for musicians, bands and DJs where industry insiders and artists and come together to share knowledge and practical insights to navigate the ever-evolving music industry, delving into topics like marketing, getting gigs, building a fanbase, social media growth and much more.

This week we have an in-depth conversation with Joe Edwards, Senior Marketing Director at AWAL, as we delve into the world of content strategy to promote your music. We speak about the secrets behind successful marketing campaigns, including a deep dive on the content Joe helped create for Bombay Bicycle Club's latest album My Big Day. Joe shares expert insights on leveraging storytelling, visual identity, and marketing funnels to drive success as we unravel the intricacies of short-form content on TikTok, YouTube Shorts and Instagram Reels to understand its pivotal role in modern music marketing. A must-listen episode for any established or emerging artist seeking to revolutionize their content marketing approach.

🔗 JOE EDWARDS: 📸 Twitter: https://twitter.com/jsdwrds 🎵 Stream My Big Day: https://album.link/gb/i/1691912384 🔗 JOIN OUR COMMUNITY OF ARTISTS 📸 Instagram: www.instagram.com/soundadvicepod/ 🌍 Website: https://soundadvicepodcast.wixsite.com/home

🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Spotify to help others discover the show :)

🎙️ ABOUT THE PODCAST Sound Advice is a podcast for musicians, bands and DJs where industry insiders and artists and come together to share knowledge and practical insights to navigate the ever-evolving music industry, delving into topics like marketing, getting gigs, building a fanbase, social media growth and much more.

In this special episode recorded at the book launch of 'This Must Be The Place' at Waterstones Liverpool, we've got a compelling panel discussion featuring author Shain Shapiro, neo-jazz artist Ni Maxine, Head of UNESCO City of Music for Liverpool Kevin McManus, and Liverpool's Public Health Director Matt Ashton. Delve into insightful conversations on music's role in city development, its transformative impact on communities, and the influence of hosting Eurovision on Liverpool. Discover why the UK requires enhanced music infrastructure and explore a range of topics addressing the profound relationship between music and urban landscapes.

📔 BUY 'THIS MUST BE THE PLACE' www.waterstones.com/book/this-must-be-the-place/shain-shapiro/9781915672056

🎤 PANEL GUESTS Shain Shapiro: https://www.instagram.com/shainshapiro/ Ni Maxine: https://www.instagram.com/ni_maxine/ Kevin McManus: https://www.linkedin.com/in/kevinmcmanus2/ Matt Ashton: https://twitter.com/DPH_MAshton 🔗 JOIN OUR COMMUNITY OF ARTISTS 📸 Instagram: www.instagram.com/soundadvicepod/ 🌍 Website: https://soundadvicepodcast.wixsite.com/home 💃 TikTok: www.tiktok.com/@soundadvicepod

🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Spotify to help others discover the show :)

🎙️ ABOUT THE PODCAST Sound Advice is a podcast for musicians, bands and DJs where industry insiders and artists and come together to share knowledge and practical insights to navigate the ever-evolving music industry, delving into topics like marketing, getting gigs, building a fanbase, social media growth and much more.

In this week's episode, we explore the world of music press features with James Booton of Boot Music. We dive into strategies and tactics for securing magazine, blog, and press coverage for your music. Learn first-hand from a Liverpool-based music magazine creator about crafting an effective press feature strategy, positioning your music for recognition, what press look for in a music EPK, and gaining exposure in the dynamic music industry. Gain invaluable insights and tips from a seasoned industry expert on capturing media attention and getting your music noticed by influential press outlets. 📺 WATCH ON YOUTUBE https://tr.ee/5BmRv0b10O

🔗 BOOT MUSIC 📸 Instagram: https://www.instagram.com/bootmusicuk/ 🎵 Website: https://www.boot---music.com/

🔗 JOIN OUR COMMUNITY OF ARTISTS 📸 Instagram: www.instagram.com/soundadvicepod/ 🌍 Website: https://soundadvicepodcast.wixsite.com/home 💃 TikTok: www.tiktok.com/@soundadvicepod

👋🏼 GET IN TOUCH If you have any guest requests, questions or want to come on the show, get in touch with us here: https://soundadvicepodcast.wixsite.com/home/contact-8

🎙️ ABOUT THE PODCAST Sound Advice is a podcast for musicians, bands and DJs where industry insiders and artists and come together to share knowledge and practical insights to navigate the ever-evolving music industry, delving into topics like marketing, getting gigs, building a fanbase, social media and much more.

In this episode, we spoke to James Booton about his Liverpool-based music magazine and blog Boot Music. We delve into the origins of Boot Music, uncover the challenges faced by local music venues, discuss the new era of the music press, and dig into the essential role of community-building in finding an audience.

🎧 LISTEN TO THE SHOW https://linktr.ee/soundadvicepod

🔗 BOOT MUSIC: 📸 Instagram: https://www.instagram.com/bootmusicuk/ 🎵 Website: https://www.boot---music.com/

🔗 JOIN OUR COMMUNITY OF ARTISTS 📸 Instagram: www.instagram.com/soundadvicepod/ 🌍 Website: https://soundadvicepodcast.wixsite.com/home 💃 TikTok: www.tiktok.com/@soundadvicepod

Music publishing can be complicated, but it's an underutilised tool that earns artists around the world millions every year. To demystify how this crucial revenue stream works, I sat down with Simon Pursehouse, one of the founding members at Sentric Music, a company that over the last two decades has tranformed from a university project into one of the biggest independent publishing companies in the world.

In this episode we break down how streaming royalties work, why most artists are missing out on live royalties, the secret to getting your music onto tv shows, and whether songwriters deserve a bigger piece of the pie financially.

More information on how publishing works: https://www.sentric.com/wtf-is-music-publishing

In this second part of my conversation with Joe Sage about how to prepare well for studio sessions, we focussed on some of Joe's biggest greivances that artists are guilty of when coming into the studio. From not bringing a sandwich to the studio to using 8-month-old strings on your most important bass take, there are a number of important things that you should avoid doing at all costs to make sure your recording session runs smoothly, and this episode is Joe's therapy session to air his biggest bugbears from his work as a freelance producer.

🔗 Joe Sage:

📸 Instagram: ⁠www.instagram.com/joesagerecording/⁠

🎵 Joe's work: ⁠tinyurl.com/365v359m⁠

🔗 JOIN OUR COMMUNITY OF ARTISTS

📸 Instagram: ⁠www.instagram.com/soundadvicepod/⁠

🌍 Website: ⁠https://soundadvicepodcast.wixsite.co...⁠

💃 TikTok: ⁠www.tiktok.com/@soundadvicepod⁠

🙏 LEAVE A REVIEW

If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Spotify to help others discover the show :)

In this episode, I spoke to producer and engineer Joe Sage about how to be prepared for your recording sessions. Getting ready in the right way can not only make your recording sessions more productive and fun, but it can save you a fortune too. Part 2 of my conversation with Joe will come out next Tuesday (8/11).

🔗 Joe Sage:
📸 Instagram: www.instagram.com/joesagerecording/
🎵 Joe's work: tinyurl.com/365v359m
🔗 JOIN OUR COMMUNITY OF ARTISTS
📸 Instagram: www.instagram.com/soundadvicepod/
🌍 Website: https://soundadvicepodcast.wixsite.co...
💃 TikTok: www.tiktok.com/@soundadvicepod

👋🏼 GET IN TOUCH:

🙏 LEAVE A REVIEW
If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Spotify to help others discover the show :)

For our first episode, I was joined by Abbie McCarthy to talk about how indpendent artists can get their music played on the radio and access countless opportunities through the BBC Introducing platform. Abbie is a presenter and DJ from Kent, who's BBC Radio Kent show has helped launch the careers of artists like Venbee and Soft Play (formerly Slaves). 🔗 ABBIE MCCARTHY: 📸 Instagram: www.instagram.com/abbieabbiemac/ 📻 Listen to Abbie's show here: bbc.co.uk/sounds/series/p09m765q 🎵 Upload your music to BBC Introducing: bbc.co.uk/introducing/uploader 🎧 LISTEN TO THE SHOW https://linktr.ee/soundadvicepod 🔗 JOIN OUR COMMUNITY OF ARTISTS 📸 Instagram: www.instagram.com/soundadvicepod/ 🌍 Website: https://soundadvicepodcast.wixsite.co... 💃 TikTok: www.tiktok.com/@soundadvicepod 👋🏼 GET IN TOUCH If you have any guest requests, questions or want to come on the show, get in touch with us here: https://soundadvicepodcast.wixsite.co... 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Spotify to help others discover the show :) 🎙️ ABOUT THE PODCAST Sound Advice is a podcast for musicians, bands and DJs where industry insiders and artists and come together to share knowledge and practical insights to navigate the ever-evolving music industry, delving into topics like marketing, getting gigs, building a fanbase, social media growth and much more.

NEW EPISODES EVERY TUESDAY!

Welcome to Sound Advice, a podcast for musicians, bands and DJs where industry insiders and artists and come together to share knowledge and practical insights to navigate the ever-evolving music industry, delving into topics like marketing, getting gigs, building a fanbase, social media growth and much more.

🔗 JOIN OUR COMMUNITY OF ARTISTS

📸 Instagram: www.instagram.com/soundadvicepod/

🌍 Website: https://soundadvicepodcast.wixsite.com/home

💃 TikTok: www.tiktok.com/@soundadvicepod

 

👋🏼 GET IN TOUCH

If you have any guest requests, questions or want to come on the show, get in touch with us here: https://soundadvicepodcast.wixsite.com/home/contact-8

🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Spotify to help others discover the show :)

This week Yaw Owusu is back, and he's swapped his Liverpool Music City hat for his LIMF Academy one to talk all things artist develpment. We spoke about how LIMF Academy supports local artists, some of their success stories like Ni Maxine and Michael Aldag, why record labels don't develop artists anymore and the blueprint for success in the music industry whilst staying true to yourself.

Liverpool band Pleasure Island have started one of the city's best new festivals. This week I spoke to the band's frontman Sean Regan, the founder of Penny Lane Weekender to find out more about the festival and how it was started almost completely by accident. We also spoke about why South Liverpool needed a music festival, how they've changed things since their inuagural event last year and the band's plans for an outdoor stage in the future.

Get tickets for Penny Lane Weekender (3-5th of August): www.pennylanefestival.com

What makes Liverpool a Music City? This city has a rich musical history and a vibrant creative scene, but also faces significant challenges in infrastructure and equality. This week I'm joined by creative consultant Yaw Owusu, one of the leading figures behind the Liverpool Music City project and the ReMap Report, to evaluate the state of the scene, the real legacy of The Beatles, what makes Liverpool's music scene great and what is in need of renewal.

Check out Liverpool Music City: https://liverpoolmusiccity.com/

Read the ReMap report: https://lcrmusicboard.co.uk/remap-report-unveiled/

This week I spoke to Moonfrog Presents' Michael Coates to get an insiders guide to getting gigs and impressing promoters. What do promoters look for when they book artists to play their shows? What are the biggest red flags they see when artists get in touch? Should more bands put on their own gigs? A must listen to get ahead and play the best shows in the busiest venues in your scene.

Moonfrog's upcoming gigs: https://www.fatsoma.com/p/moonfrog

Bios are the gateway to opportunity in the music industry. Describing your music and artist project in the right way can land you more gigs, press, playlist placements and so much more.

This week I spoke to local music journalist Kayleigh Cantrell to get her top tips on writing about bands in Liverpool's music scene, and how to write the perfect bio that encapsulates your sound and image.

Follow Kayleigh here: https://www.instagram.com/kayleighcantrelljournalist/

Decided to try something a bit different this week, an episode with no guest! I wanted to talk through the recent news of an open letter against AI Music from the Artist Rights Alliance, signed by hundreds musicians including Billie Eilish, Chappell Roan and Jon Bon Jovi to name but a few.

I talk through my thoughts on how AI could effect musicians jobs, why AI seemingly came out if nowhere, and what the future of the music industry could look like.

Let me know what you think of this type of solo episode, might start doing more of these, but if you hate it I don't mind not!

How do you make people want to come to your gigs again and again, buy your merch, tell all their friends about you and listen to your songs on repeat? To find out, this week I spoke to artist manager, promoter and music reviewer Peter Wintersgill to lift the lid of building a culture around a band that gets people talking. In this episode we take a deep dive into a band Peter is currently managing, one of Liverpool's best up-and-coming bands Atlas Botanic, covering how they turn every show into a talked-about spectacle, making merch before releasing a debut single and why they already have the next two years planned out. Check out Atlas Botanic: https://www.instagram.com/atlasbotanic/ Get in touch with Peter: https://www.instagram.com/peterwintersgill/

Would you become a shareholder in your favourite artists? Is Blockchain technology the key to the future of the music industry?

This week I spoke to Karl Parsons, founder of music tech startup BandShare about his solution to a problem so many artists face: not having the money upfront to pay for costs like recording, marketing or touring, creating a cycle where grassroots artists can't break out of their scene without securing highly-competitive grants or a record deal advance.

Karl shares his thoughts on my the industry is at a breaking point, and how Blockchain technology could be a gamechanger.

Check out BandShare here: https://www.bandshare.io/

New features are the easiest way to make the algorithm love you; social media platforms release updates with new ways of sharing content every year, and are desperate to push these to the top of your feed to show users. This episode is all about how artists can take advantage to promote their music.

I spoke to social media experts Eloise and Georgia from the Social Commuter podcast about Instagram's latest artist-focussed features, the downfall of Twitter and how to build your brand online.

Listen to the Social Commuter Podcast: https://linktr.ee/socialcommuterpodcast

King Liar, one of Liverpool's best live bands, are about to embark on their first ever tour, taking their act to Leeds and Manchester alongside Garden of Humans. I sat down with frontman Adam Ainsley to discuss how the band organised their tour entirely independently, how to break out of your local scene and their analytical approach to amazing live shows.

Get tickets for King Liar's tour: https://linktr.ee/kingliar.gardenofhumans.tour

Last week I went to LIMF Academy's Open Sauce event at District, a day of roundtable discussions on the issues facing artists in Liverpool today. At the event I sat down with singer/songwriter Astles, rapper Koj, mixing engineer Mike Cave and artist development coach Basil Reynolds to discuss what the future of the industry may hold.

Tickets to our first event Nu Wave are ON SALE NOW:

⁠https://www.fatsoma.com/sound-advice/promotions/ifos4umr/nu-wave⁠

Astles: https://www.instagram.com/astlesmusic/

Koj: https://www.instagram.com/bigdaddykoj/

Mike Cave: https://mikecave.co.uk/

Basil Reynolds: https://www.linkedin.com/in/basil-reynolds-40672562/