Sold Out Offers – Détails, épisodes et analyse

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3 Trending Offer Types & How to Design Them for Your Business

Épisode 148

mardi 3 septembre 2024 • Durée 16:32

The online business space is constantly evolving, and with it so are the different ways that services and offers are being sold and delivered. In today’s episode I’m walking you through 3 trending offer formats and how you can incorporate them into your offer line up.

If you would like to learn how to sign more dream clients into your offers within 60 days, join the waitlist for Dreamium, my 8 week group program which opens for enrolment on 18 September.

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Learn more about the different types of offers and map out your offer ecosystem:

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5 Messaging Principles for Attracting Dream Clients to Your Offers and Services

Épisode 139

mardi 2 juillet 2024 • Durée 10:40

Without good messaging, your offers are just a price list. If your messaging is not aligned with your offers and your expertise… then this episode is the perfect opportunity to revamp it, because I will give you the 5 principles that will make your business stand out from the crowd with your messaging.

Messaging is all about your feelings, your values, what you stand for, what makes you unique and how you are different from the other people in your niche. So, to attract your dream clients, your messaging should…

Share your point of view
Have unique opinions
Call your client out on their problems
Tell your clients what success looks like
Share why you are the person to help them

If you want to work with me more closely, you can apply to my programs where I will go in-depth with messaging, your offers, how to attract dream clients, and much more!

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My 5-Step S.T.U.C.K Method Explained

Épisode 49

mardi 11 octobre 2022 • Durée 13:45

One of the certainties of building a business is that there are going to be many, many times where you’re going to feel seriously STUCK. Over the course of working with hundreds of freelancers, I’ve developed a method to help you get out of the mud and get your running shoes on, so you can get ahead to where you need to go!

Now I always caveat that my advice should always be tailored to your needs, but I’ve used this method time and again with clients and it WORKS a treat 😉

I call this method my 5-Step S.T.U.C.K Method and in today’s episode I will talk you through the entire framework.

The acronym stands for:

S – Strategy: having a solid strategy

T – Time Management: owning your schedule and energy levels

U – Unique Offer: having a super clear, unique offer

C – Consistency: committing to a rhythm to keep up momentum

K – Kind to Self: protecting your feelings and boundaries

Listen to the full episode to hear how to apply the method to yourself and your business – I hope this helps you feel a bit better if you’re feeling stuck at all, and don’t forget to say hello or tag me on Instagram if this episode/method has given you a lift ✨

Hot Tip of the Episode:

“One of the reasons you might be feeling stuck in business is because your strategy needs a really good look at. If you don’t know who you’re targeting, why you’re targeting them, what their problems are, how you solve their problems, what you offer them, why you’re offering it, how you’re going to deliver it, what it’s going to cost and the result they can expect – if you lack that strategy, that’s going to stop you from doing the simplest of things.”

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Learn more about the different types of offers and map out your offer ecosystem:

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Frankly Freelance: From Freelancer to Agency Owner + Back Again with Tasmin Lofthouse

Épisode 48

mardi 4 octobre 2022 • Durée 49:12

Many freelancers dream of building their own agency one day. My guest this week is a freelancer who has been there, done that, got the t-shirt and frankly, decided it wasn’t for her.

Meet Tasmin Lofthouse, the founder of Fika Digital and one of the most honest, open and wonderful guests I’ve ever had the pleasure of chatting to.

Tasmin and I had a juicy, deep chat about the journey of taking your freelance business to the next ‘level’ and creating an agency, and her own experience of deciding that agency ownership wasn’t for her – something that I too went through in 2021 before pivoting to create Fiercely Freelance.

In this episode you will hear:

Tasmin’s journey from freelancer to agency owner
How Tasmin felt about growing and scaling her business
Tasmin’s agency set up and ‘teamlancer’ business model
Her decision to transition back to solopreneur life
Our shared experiences of burning our agencies to the ground!
Why Tasmin now prefers being a freelancer VS agency owner

Thank you Tasmin, truly, for being on the show – you’re just magic!

Connect with Tasmin

Tasmin’s Instagram: https://www.instagram.com/tasminlofthouse

Tasmin’s Website: https://fikadigital.co.uk/

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https://www.tiktok.com/fiercelyfreelance

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Learn more about the different types of offers and map out your offer ecosystem:

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The 7 Hats of a Business Owner + How to Manage Them Like a Pro

Épisode 47

mardi 27 septembre 2022 • Durée 15:04

Whether you like it or not babe, being a freelancer and business owner means that you’re going to have to get comfortable wearing quite a few different ‘hats’ or responsibilities in your business. In today’s episode I thought it might be fun to chat through 7 of these roles and share some pointers on how to manage these roles to keep you growing as well as sane!

In this episode I walk you through the following 7 roles:

The CEO
The Social Media Manager
The Admin Assistant
The Financial Controller
The Account Manager
The Sales Manager
The HR Manager

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Learn more about the different types of offers and map out your offer ecosystem:

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Freelancing as a Director of Marketing with Lindsay White

Épisode 46

mardi 20 septembre 2022 • Durée 45:04

Are you a marketing professional with a desire to freelance or a freelance marketer who is looking to grow your business – either way, you’re gonna LOVE this episode! I’m joined this week by Director of Marketing, Lindsay White to chat about how to elevate your marketing services to win more clients and increase your income.

During this chat Lindsay and I reflect on how much the corporate world influences the way we shape our freelance business, and how to move beyond that to benefit you and your business model.

In this episode you’ll learn more about:

✹ The role of a Director of Marketing and if it’s right for you ✨

✹ The 3 parts of growing yourself as a DoM 🌱

✹ Why having your values in-built into your marketing business is key ✅

✹ The struggle of marketing yourself as a marketer 😂

A big thank you to Lindsay for sharing her wisdom and experience with us!

Additional Links

https://lindsaywhite.co/

Lindsay’s Instagram

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Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

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The Birthday Episode: Big Business + Life Celebrations!

Épisode 45

mardi 13 septembre 2022 • Durée 17:03

Fiercely Freelance is 1! Today’s episode is a celebration and reflection of the past 12 months, how my business came about and how it feels to reach this milestone. I’m also celebrating a big birthday today 🎉

A big thank you to everyone who has supported me on this journey – whether you’ve joined my membership, bought a course, invested with me 1:1 or simply just sent me a message to say you’re enjoying the podcast :)

In this episode:

Why I started Fiercely Freelance and how it feels a year on
The biggest lesson I’ve had over the past 12 months
Reflecting on a big milestone in my personal life

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Learn more about the different types of offers and map out your offer ecosystem:

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Frankly Freelance: Wild Swimming, Working with Siblings + Building an Impactful Business with OBM Georgina Merckel

Épisode 44

mardi 6 septembre 2022 • Durée 57:30

Hello love! This month’s wonderful freelancer guests is the fabulous Georgina Merckel, an Online Business Manager from the UK who has built a successful, feel good business in a niche that is close to her heart.

Georgina and I had a lovely chat about her work, her team and how she likes to unwind and unplug from the business of her job.

Tune in to hear about:

✹ How Georgina started her freelance career and found her niche

✹ Employing and working with a sibling

✹ Georgina’s love of wild swimming

Thank you Georgina for coming on to the show and sharing your inspiring story!

Additional links

Georgina’s LinkedIn profile

Georgina’s Instagram

geemerckel AND theorganisedpersonalassistant

Georgina’s podcast

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Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

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@rockandrollbridemagazine

Rebelling with Confidence to Create a Global Rock n Roll Brand, Blog + Magazine

Épisode 43

mardi 30 août 2022 • Durée 49:59

I am SO excited this week to welcome the one and only Kat Williams of RocknRoll Bride Magazine to the show.

Kat has built an incredible brand and business over the last decade in the wedding industry and beyond by rebelling against industry norms and celebrating alternative, diverse and offbeat weddings.

Kat started a blog in 2007 to document her wedding planning journey and by 2009 was beginning to sell advertising on her blog. She then went on to build a highly successful brand, write a best selling book and start one of the only remaining bridal print magazines.

Listen to this episode and hear more on:

✹ How Kat has built a phenomenal brand using her unique personality

✹ Evolving a wedding blog into a print magazine

✹ Kat’s biggest lessons in business

✹ Kat’s top tips for getting the most from social media in 2022

✹ How Kat has dealt with online haters and negative feedback

✹ Kat’s tips for building confidence

✹ Why it’s important to take your time to learn from your mistakes

A massive thank you to Kat for chatting with me and sharing her incredible experiences 💜

Links + mentions

Follow Kat on Instagram @rocknrollbride

Kat’s TikTok @rocknrollbride

More on Kat’s podcast and mentoring program: https://www.weareconfidence.com/

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Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

https://ceels-lockley.myflodesk.com/sisters-of-service

Join my Community

Work with me

Join my group program for service providers who want to design a profitable offer suite over 6 months:

Create an industry-leading offer ecosystem with me 1:1: