Imagine every event packed and profitable. On Sold Out Events Podcast, Zach Hesterberg gives coaches and experts the system to plan, host and scale virtual challenges, bootcamps and events into 6- and 7-figure days.
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Are you considering adding paid events or webinars for your business? Join Zach Hesterberg, for today’s episode of Sold Out Events where he breaks down the four critical skill sets you must master to nail your first event: offer positioning, effective advertising, marketing tech and automation, and powerful one-to-many selling (stage selling).
Learn why your first event is all about learning before earning, and how to set realistic expectations to ensure long-term growth. Zach shares tips on market research, audience acquisition, optimizing funnels, nurturing leads, and elevating your sales from one-to-one to one-to-many.
If you’re ready to scale your high-ticket services, boost show rates, and build a self-propelling business growth engine, this episode is a must-listen!
New here? Subscribe for more weekly sales event and coaching business insights!
Zach Discusses:
Mindset for event success
Learning before earning from events
Offer positioning for cold audiences
Effective advertising and promo cycles
Marketing technology and funnels optimization
Mastering one-to-many stage selling
Analyzing event data for improvement
Timestamps:
00:00 Mastering High-Ticket Offer Positioning
04:11 Market Research and Advertising Strategy
08:30 Automation Funnel Setup Guide
10:36 Mastering One-to-Many Sales Delivery
15:47 Mastering Events: Learn Before Earning
17:45 Monetize Learning Through Paid Events
About Zach Hesterberg:
Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.
Book a free event discovery call at paidevents.com
In this Faith Forward Friday episode of Sold Out Events, Zach Hesterberg is breaking down the five seasons of business: planting, growing, harvesting, pruning, and silence, and how entrepreneurs, especially coaches and consultants, can navigate fluctuations in revenue and momentum without panic. Drawing wisdom from Ecclesiastes 3, Zach reveals parallels between seasonality in nature and the inevitable cycles of business, encouraging listeners to embrace every stage as a necessary part of growth.
Whether you're just starting out and grinding through the planting season, experiencing rapid growth, reaping the rewards of your hustle, needing to prune back what's not working, or finding space for much-needed rest and reflection, this episode will equip you to identify, maximize, and prepare for your current season. Zach also shares practical advice on financial planning, team restructuring, and the value of Sabbath rest for sustained success.
If you're an entrepreneur committed to building a business that not only prospers but aligns with your faith, this episode is packed with biblical insights, strategic encouragement, and actionable steps for every phase of your journey.
Don’t forget to subscribe and share with a fellow entrepreneur who needs encouragement in their current season!
Zach Discusses:
Seasonality in business and nature parallels
Five distinct seasons of business cycles
Embracing challenging seasons—planting and pruning
Importance of rest—season of silence
Stewardship and preparation during harvest
Scripture as foundation for entrepreneurial advice
Encouragement through business hardships and transitions
Timestamps:
00:00 Planting and Growth Seasons Explained
3 Problems Your Business Will Face When Scaling (And How To Fix Them)
Épisode 21
mardi 17 février 2026 • Durée 24:21
Ever heard the theory that every time you triple your business, it’ll break? In this episode of Sold Out Events, host Zach Hesterberg goes deep into the challenges entrepreneurs face when their businesses triple in size or revenue, and why growth often reveals existing bottlenecks. Drawing from real-life experiences with his own business, and proven strategies, Zach shares actionable advice on overcoming operational, marketing, and sales bottlenecks, optimizing your systems, and building a resilient team for sustainable business growth.
Whether you're aiming for your first million or scaling to eight figures, Zach unpacks practical frameworks for recruiting the right team members, revising infrastructure, and creating client acquisition systems that support exponential growth. Plus, learn how the Paid Events model can leverage event-based selling to multiply your revenue without burning out.
If you're a coach, consultant, or entrepreneur ready to multiply your business, this episode is packed with expert insights and real-world examples to guide you.
Multiply your business with clarity, confidence, and the right systems—subscribe for more weekly insights from Sold Out Events!
Zach Discusses:
How business growth reveals hidden organizational bottlenecks
How scaling requires revising systems, teams, infrastructure
Healthy growth versus chaotic, unsustainable scaling
The importance of marketing, sales, operations departments
Solving problems before they affect business
Upgrading employees and systems for expansion
Leveraged selling and one-to-many event strategy
Timestamps:
00:00 Building Foundations for Growth
What Would Jesus Do To Grow Your Business In 2026?
In this Faith Forward Friday episode of Sold Out Events, Zach explores the question: What would Jesus do if He were in charge of growing your business? He shares personal revelations from prayer and scripture, discussing how Jesus’ approach to reaching the masses through high-leverage actions, like delivering powerful sermons, can transform the way you approach business growth.
Discover how virtual events, webinars, advertising, and digital presence can help you reach more clients efficiently and effectively. Zach also unpacks lessons from Acts chapter 2 and the feeding of the 5,000 to illustrate the unparalleled impact of speaking to groups over one-on-one meetings. Whether you’re a coach, consultant, or entrepreneur, you’ll gain actionable strategies to multiply your impact and revenue while staying rooted in faith-driven values. Join Zach as he challenges you to take one high-leverage action for exponential growth.
Zach Discusses:
Applying biblical principles to business growth
High-leverage actions for entrepreneurs
Jesus’ ministry strategies as business models
Power of speaking to the masses
Paid virtual events for scaling impact
Efficiency versus one-on-one meetings
Integrating faith into marketplace leadership
Timestamps:
00:00 Biblical Principles for Business Growth
05:50 High Leverage Business Growth Strategies
08:27 Faith Forward Fridays Insights
About Zach Hesterberg:
Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.
Building A $5k Offer Mindset Coaches Can Actually Sell
Learn the secrets to creating a high-ticket offer for your mindset coaching business in this episode of Sold Out Events with Zach Hesterberg. If you're a mindset, spirituality, or identity coach struggling to sell intangible services, this episode gives you a step by step framework to help you design, package, and position your offer for the premium clients you need to scale your business.
Zach shares actionable strategies on targeting the right avatar, solving expensive problems, and delivering measurable outcomes that justify a $5,000+ price point. You’ll learn how to build a compelling client journey, set up a unique mechanism or framework (like the Million Dollar Mind), and add tangible deliverables including plug-and-play systems, decision-making cards, and on-demand training portals.
This episode guides you through pricing psychology, handling common objections, and leveraging testimonials to de-risk your offer for buyers. Whether you're just getting started or looking to scale your coaching business, this episode is a masterclass in creating a high-ticket offer for intangible services.
Don't miss the tips on selling through one-on-one calls or hosting virtual workshops that convert multiple clients in a single event!
Zach Discusses:
Crafting irresistible high-ticket coaching offers
Identifying and targeting the right avatar
Solving expensive, tangible problems for clients
Creating a unique framework for delivery
Tangible deliverables and client journey mapping
Pricing strategies and value justification
Pre-handling objections and reducing purchase risk
Taking Action in Uncertain Times: Biblical Lessons for Entrepreneurs
Are you an entrepreneur or business owner facing difficult decisions and feeling stuck by inconvenient timing or financial uncertainty? In this Faith Forward Friday episode of Sold Out Events, paid events expert Zach Hesterberg discusses overcoming hesitation and taking bold action, drawing inspiration from Ecclesiastes 11:4-6.
Discover how biblical wisdom can directly apply to your business, helping you move past analysis paralysis, excuses, and the fear of uncertainty that often keeps entrepreneurs from planting the seeds needed for future growth. Zach unpacks practical strategies for making clear decisions, even when you have to choose between two great opportunities, and highlights why action, rather than waiting for perfect conditions, is the foundation for business success.
Whether you’re a course creator, coach, or consultant weighing between new investments, hiring decisions, or marketing strategies, this episode delivers faith-driven motivation and tactics you can use immediately. With his friendly, relatable style, Zach offers actionable takeaways and scripts a pathway for cultivating obedience, faith, and strategic risk-taking in your entrepreneurial journey.
Don’t forget to join the conversation in the comments: What’s the seed you feel called to plant in your business right now?
Zach Hits On:
Taking action despite uncertainty
Biblical principles for business decisions
Dangers of waiting for perfect timing
Faith versus fear in entrepreneurship
Importance of planting seeds early
Convenience is not required for obedience
Trusting God with business outcomes
How To Build A $5k Offer For Your Coaching Business
Ready to craft your first successful high-ticket coaching offer? In this power-packed episode of Sold Out Events, host Zach Hesterberg, founder of Paidevents.com and high-ticket event expert, delivers a detailed mini-masterclass on building, refining, and selling your first $5,000 coaching or consulting program. Designed specifically for coaches, course creators, and consultants, this episode breaks down all the essential components of a premium offer that actually converts.
Zach shares over a decade of hands-on experience growing multiple high-ticket service offers, including the proven framework that helped him scale to six-figure months. You’ll learn how to solve expensive problems, choose the right target audience, and craft a crystal-clear customer journey. Topics include defining a tangible outcome, creating a compelling service delivery model, skill-stacking for coaches, handling objections, and much more.
Whether you’re struggling to launch your first premium offer or trying to troubleshoot why your current program isn’t selling, this episode is full of real-world strategies and step-by-step action items to help you attract and convert the right clients. Be sure to grab your notepad, because you’ll want to capture every insight!
Don’t forget to subscribe for new entrepreneurial insights and business growth strategies every week, and check out paideventsecrets.com to join Zach’s upcoming event!
Zach Discusses:
Crafting high-ticket offers that sell
Identifying and solving expensive problems
Focusing on wealth, health, and relationships
Defining clear, tangible client outcomes
Choosing a specific, qualified customer avatar
Building a results-driven framework and journey
You Should Pray For These Three Things For Your Business
Épisode 15
vendredi 30 janvier 2026 • Durée 15:54
Are you an entrepreneur, coach, or consultant feeling overwhelmed by a big vision for your business? In this Faith Forward Friday episode of Sold Out Events, Zach Hesterberg digs deep into the power of purpose-driven leadership inspired by the story of Nehemiah. Discover how Biblical principles can transform your marketplace mission, fuel your entrepreneurial spirit, and help you overcome the impossible.
Zach Hesterberg unpacks three tangible takeaways from Nehemiah’s journey: seeking favor, securing resources, and gathering the right people to bring your God-sized vision to life. Learn practical, faith-based strategies for building authority, praying for provision, and forming a dream team, even if you’re starting out without resources or support. This episode empowers aspiring marketplace movers and shakers with actionable steps, encouragement, and scriptural insights perfectly tailored for event-driven entrepreneurs, non-profit founders, and faith-centered business owners.
If you’re building something bigger than yourself, this episode is your roadmap to success, combining Biblical wisdom with real-world application.
Watch, comment, and join the Sold Out Events community for more faith-driven business strategies!
Welcome to another episode of Sold Out Events! In this episode host Zach Hesterberg, a paid events expert and founder of paid events dot com, discusses a powerful leadership dilemma every entrepreneur faces: choosing between two different values you hold dear. This episode is packed with real-life business advice for coaches, consultants, and event organizers looking to master virtual event strategy and effective team leadership.
Zach shares a behind-the-scenes look at how he navigated a pivotal decision within his own business while planning a virtual event. He candidly discusses the tough choice between sticking to deadlines or delaying them for the sake of quality, and offers practical tips for balancing values, communicating with your team, and building trust, no matter your niche. You’ll also learn why practicing what you preach is crucial in the coaching industry, how to prepare and promote profitable virtual events, and the ripple effects of strategic decisions on your brand’s reputation and client relationships.
Whether you’re a growth-focused coach, a consultant, or an event leader, this episode is designed to help you make confident, value-driven decisions that drive your business forward.
Zach Hits On:
Balancing conflicting personal and business values
Leadership integrity and trust with teams
Upholding high standards of excellence
Communicating tough decisions to your team
Strategic event planning and execution
The impact of deadlines on team morale
Client perception and business reputation
Timestamps:
The Consulting Model Of King Solomon And How It Applies To Your Business
Épisode 13
vendredi 23 janvier 2026 • Durée 21:32
Ready to multiply your business using biblical wisdom? In this Faith Forward Friday episode of "Sold Out Events," Zach Hesterberg dives into the timeless principles found in Proverbs to help entrepreneurs, coaches, and consultants unlock the ultimate ROI for their business: wisdom. Whether you're interested in scaling your event-based business, launching virtual events, or simply growing as a marketplace leader, this episode uncovers why investing in wisdom delivers better returns than silver or gold.
Zach Hesterberg unpacks Proverbs 3:13-14, sharing how King Solomon, known as the wisest and richest man to ever live, built his fortune not just through authority, but by offering wisdom as a consultant. Discover practical takeaways for acquiring actionable wisdom, through scripture, mentorship, masterminds, and coaching, and why personal growth is crucial for event entrepreneurs. Learn how prioritizing wisdom over quick wins or shortcuts paves the way for true business multiplication.
Zach Hits On:
Acquiring wisdom for business growth
Biblical principles and Proverbs context
King Solomon’s wisdom and consulting
Value of investing in mentorship
Practical application of acquiring skills
Paying attention by financially investing
Integrating faith into entrepreneurial leadership
Timestamps:
00:00 Proverbs Context and King Solomon
04:12 Queen of Sheba's Journey
06:19 Wisdom Over Wealth
09:50 Accelerating Growth Through Learning
13:55 What Do You Truly Need?
16:56 Prayer for Business Growth
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Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.
Book a free event discovery call at paidevents.com
18:43 Identifying and Addressing Business Bottlenecks
20:41 Scaling Peacefully Through Paid Events
23:57 Business Insights and Future Content
About Zach Hesterberg:
Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.
Book a free event discovery call at paidevents.com
Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.
Book a free event discovery call at paidevents.com
Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.
Book a free event discovery call at paidevents.com
Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.
Book a free event discovery call at paidevents.com
Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.
Book a free event discovery call at paidevents.com
Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.
Book a free event discovery call at paidevents.com
Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.
Book a free event discovery call at paidevents.com