Social University – Détails, épisodes et analyse

Finding Your Perfect Match: Choosing the Best Social Media Platform for Your Business

Saison 3 · Épisode 14

jeudi 30 janvier 2025 • Durée 30:45

As a small business owner, you wear many hats. Marketing can feel overwhelming, especially when it comes to social media. With platforms like Facebook, Instagram, LinkedIn, YouTube, and TikTok, it can be tempting to try to be everywhere at once. However, spreading yourself too thin can be counterproductive.

The key is to identify the best social media platform for your specific business needs and target audience. This will allow you to focus your efforts and maximize your return on investment.

In this episode, we will talk about these important topics:
03:00: Understanding Your Audience is Key
0:00 Analyzing Your Audience
04:20 Facebook
08:44 Instagram
16:00 LinkedIn
18:57 TikTok
25:18 YouTube
29:15 Choosing the Right Platform for You

Support the Show

Social Media Nightmares: Mistakes to Avoid!

Saison 3 · Épisode 5

jeudi 31 octobre 2024 • Durée 15:07

Description

October is in full swing, which means it’s spooky season—a time to discuss nightmares. But today’s blog isn’t about haunted houses or ghosts. Instead, we're diving into social media nightmares that can haunt small business owners, nonprofits, and even large companies. These common mistakes can derail your online efforts if not addressed, but the good news is they’re avoidable. Below, we explore the top 15 social media mistakes to steer clear of.

In this episode, we will talk about these important topics:
01:19 Ignoring Your Social Media Analytics
01:50 Not Knowing Your Audience or Ideal Client
02:27 Incomplete Bio or Missing Contact Information
03:18 Using a “One-Size-Fits-All” Content Approach
04:31 Inconsistent or Overposting
05:23 Making It All About Your Business
06:00 Ignoring Comments, Complaints, and DMs
06:48 Using Low-Quality Images and Videos
07:53 Failing to Incorporate Video Content
08:32 Buying Followers
09:12 Overusing Promotions
10:27 Misusing Hashtags
11:00 Engaging in Controversial Topics
12:36 Neglecting Visual Trends and Innovation

Creepy Encounters: Dealing With Online Trolls

Saison 3 · Épisode 4

jeudi 24 octobre 2024 • Durée 12:17

Social media has transformed how businesses interact with customers, offering them the chance to build strong online communities. However, not every interaction is positive, and negative comments or encounters with online trolls can happen to any business. Navigating negative feedback while maintaining professionalism can be tricky, but with the right strategies, you can turn challenges into opportunities for growth. Here's a detailed look at how to handle negative comments, manage online trolls, and maintain your brand's reputation

In this episode, we will talk about these important topics:
01:18 Stay On Top of Negative Comments
02:05 Evaluate and Address the Comment Appropriately
02:49 Thank Them for the Feedback
03:52 Don't Delete Negative Comments
06:00 Handling Trolls
8:14 Use Humor with Care
8:52 Positive Feedback as a Counterbalance
9:30 Take Care of Your Mental Health

To get a FREE Content Calendar: Click HERE
To see the video: Click HERE
To read the blog: Click HERE

Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE

Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Haunting Holiday Contests

Saison 3 · Épisode 3

jeudi 17 octobre 2024 • Durée 18:18

Holiday contests! As the holiday season rapidly approaches, it’s time to focus on how you, as a small business owner or nonprofit, can take advantage of holiday contests to boost your brand.

Let’s dive into the details of running successful social media contests, from the benefits to the practical steps, and why it’s an excellent strategy for the holiday season.

In this episode, we will talk about these important topics:
01:38 Benefits of a Social Media Contest?
03:51 How to Run a Successful Contest
06:44 Top 10 Holiday Contest Ideas

To get a FREE Content Calendar: Click HERE
To see the video: Click HERE
To read the blog: Click HERE

Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE

Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Spooktacular Halloween Content Ideas

Saison 3 · Épisode 2

jeudi 10 octobre 2024 • Durée 14:24

As Halloween approaches, social media platforms light up with festive content that both delights and engages audiences. Whether you're a small business owner, a marketer, or simply someone looking to make an impact online, Halloween is the perfect opportunity to inject some seasonal fun into your content strategy. In this blog, we'll explore creative and effective Halloween-themed ideas to boost engagement, grow your online presence, and delight your audience. Let’s dive into these spooktacular content ideas!

In this episode, we will talk about these important topics:
02:41 Physical and Digital Decorations
04:21 Seasonal Posts & Halloween Hashtags
05:22 Halloween Costumes – Share the Fun!
06:06 Halloween Versions of Your Products or Services
06:46 Engage with Polls and Contests
07:46 User-Generated Content
9:24 Fun Content
11:01 Seasonal Discounts and Promotions
12:41 Contest

To get a FREE Content Calendar: Click HERE
To see the video: Click HERE
To read the blog: Click HERE

Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE

Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Deck The Halls: Creating a Holiday Strategy

Saison 3 · Épisode 1

jeudi 3 octobre 2024 • Durée 19:52

As a small business owner, the holiday season is just around the corner, and now is the perfect time to start planning. With only 3 months left until Christmas, it’s critical to create a holiday strategy that aligns with your business goals. Whether your aim is increased sales, enhanced brand awareness, or philanthropic efforts, a well-thought-out plan can lead to success during this pivotal time of year. In this post, we'll discuss why the holidays matter for your business and how to craft an effective strategy that boosts engagement and sales.

In this episode, we will talk about these important topics:
01:06 Why Do Holidays Matter for Small Businesses?
02:10 How to Plan Your Holiday Strategy
05:56 Promoting Your Holiday Campaigns
10:00 Special Offers and Giveaways

To get a FREE Content Calendar: Click HERE
To see the video: Click HERE
To read the blog: Click HERE

Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE

Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

School is in Session: Online Education Sources For Small Businesses

Saison 2 · Épisode 30

jeudi 12 septembre 2024 • Durée 16:22

Running a small business can be overwhelming, especially when you wear multiple hats: social media manager, accountant, salesperson, and more. To help you manage the challenges, we’ve compiled a list of top online education resources that will help you grow your skills and expand your business knowledge. Whether you’re a solopreneur or a small business owner, these resources offer valuable insights into marketing, leadership, and personal development.

In this episode, we will talk about these important topics:
01:21 Podcasts to Boost Your Business Knowledge
06:46 Books to Elevate Your Business Skills
11:46 YouTube Channels for Learning on Demand
13:40 Other Learning Resources

To get a FREE Content Calendar: Click HERE
To see the video: Click HERE
To read the blog: Click HERE

Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE

Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Paid Ads vs Organic Posting: How to Know What Works for Your Business

Saison 2 · Épisode 29

jeudi 5 septembre 2024 • Durée 14:27

In the dynamic world of social media marketing, understanding whether to invest in organic posts or paid ads can significantly impact your business. Both methods have their merits, but knowing when and how to utilize each can make all the difference. Let’s break down the pros and cons of organic versus paid social media posting to help you make informed decisions.

In this episode, we will talk about these important topics:
1:27 What Is Organic Social Media Posting?
2:44 Benefits of Organic Posting
4:49 How to Optimize Organic Posting
9:42 What Is Paid Social Media Posting?
9:56 Benefits of Paid Posting
11:41 Get Started with Our Free Resources

Click HERE to access the 8 week TRANSFORMATIVE course

To get a FREE Content Calendar: Click HERE
To see the video: Click HERE
To read the blog: Click HERE

Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE

Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Social Media ROI: How to Know if Your Efforts are Paying Off

Saison 2 · Épisode 28

mercredi 28 août 2024 • Durée 14:57

Social media is one of the most powerful tools for businesses to reach their audience. But with so much effort being poured into creating content, engaging with followers, and managing multiple platforms, a crucial question arises: how do you know if your social media efforts are paying off? How do you gauge if all your hard work is translating into meaningful engagement, click-throughs, or conversions? In this blog, we'll explore how to effectively measure your social media ROI (Return on Investment) and ensure that your strategies are working to your advantage.

In this episode, we will talk about these important topics:
1:02 Understanding Social Media Engagement Metrics
1:24 Engagement Metrics
2:00 Reach and Impressions
2:30 Audience Growth
2:45 Conversion and Revenue
4:52 What is Good Engagement?
8:15 Tools for Measuring Social Media Success
12:40 FREE Downloads

Click HERE to access the FREE webinar + FREE downloads

To get a FREE Content Calendar: Click HERE
To see the video: Click HERE
To read the blog: Click HERE

Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE

Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE