Social Pulse Podcast: Retail Edition – Détails, épisodes et analyse

Détails du podcast

Informations techniques et générales issues du flux RSS du podcast.

Social Pulse Podcast: Retail Edition

Mike Allton

Business & Entrepreneuriat

Fréquence : 1 épisode/13j. Total Éps: 35

Join award-winning marketer Mike Allton as he peels back the curtain with retail social media and community managers just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what marketers go through - from awful algorithms to terrific trends - and ideas that you can apply to your own business. Whether you're leading the department or boots on the ground, Social Pulse Podcast: Retail Edition will help you expand your knowledge, address your challenges, and apply successful social media marketing strategies in the years to come. Ready to get your engagement up? Then it's time to sign up. Subscribe today. Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton

Lire plusRéduire

Site

RSS

Apple

Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇩🇪 Allemagne - marketing
10/07/2025
#68
🇩🇪 Allemagne - marketing
21/05/2025
#87
🇬🇧 Grande Bretagne - marketing
08/09/2024
#87

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://www.youtube.com/playlist?list=PLj761urWw7218XPLpqJ3-WAkBUi-4a5fs
1 partage

https://music.amazon.com/podcasts/a5b04105-e265-442a-91d6-ebb407deb008/social-pulse-podcast-real-conversations-with-top-social-media-marketers
1 partage

Qualité et score du flux RSS

Évaluation technique de la qualité et de la structure du flux RSS.

Qualité du flux RSS

Correct

Score global : 73%

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

Year

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

Overcoming Social Media Setbacks: Insights from a Retail Marketing Expert

Saison 1 · Épisode 18

mercredi 4 septembre 2024 • Durée 37:19

Have you ever found yourself frustrated by the ever-changing algorithms of social media? Or perhaps, you’ve witnessed fluctuating engagement rates that left you scratching your head? These challenges are all too familiar for social media marketers, especially in the retail sector. Navigating these hurdles requires not just technical know-how but also patience, passion, and a bit of intuition. Our guest today, Sofia Vinitskaia, is no stranger to these challenges. As a marketing professional at JOELLE Collection, Sofia has faced and conquered numerous obstacles, from algorithm changes and influencer content delays to the unprecedented disruptions caused by COVID-19. Her journey offers invaluable insights and lessons on turning social media challenges into marketing wins. Social Pulse Podcast host Mike Allton asked Sofia Vinitskaia about: ♉️Strategies for Overcoming Social Media Challenges: Practical tactics for dealing with algorithm changes, fluctuating engagement rates, and influencer content delays. ♉️The Importance of Patience and Passion: How patience and passion can help overcome social media marketing hurdles and lead to successful campaigns. ♉️Adapting to Crises and Unique Perspectives: Adapting social media strategies during crises like COVID-19 and leveraging unique backgrounds, such as economics, in marketing. Learn more about Sofia Vinitskaia Connect with Sofia Vinitskaia on LinkedIn Resources & Brands mentioned in this episode Joelle Collection Learn more about Agorapulse with a free demo Love Pop Threads Episode With Potter's Resorts: How to Turn a Crisis Into a Growth Opportunity Show Notes & Transcript: https://www.agorapulse.com/blog/overcoming-social-media-setbacks-insights-in-retail Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Lire plusRéduire

Telling Tales: The Role of Storytelling in Successful Retail Marketing

Saison 1 · Épisode 17

jeudi 22 août 2024 • Durée 31:25

Have you ever watched a commercial or read a blog post that really resonated with you, that told a story so compelling it made you feel connected to a brand on a personal level? That's the power of storytelling in marketing. For retail brands, crafting compelling narratives is more than just a strategy—it's a way to build strong, emotional connections with consumers. Today's episode is all about storytelling in retail content marketing. We'll explore how to move beyond simply promoting products to creating stories that captivate and engage your audience. Our guest, Kaleigh Moore, is a seasoned content marketer who specializes in blog content creation and editing for retail and eCommerce brands. She’s here to share her insights and experiences on how storytelling can transform your marketing efforts. Social Pulse Podcast host Mike Allton asked Kaleigh Moore about: 🛍️ The Importance of Storytelling in Retail Marketing: Listeners will understand why storytelling is crucial for retail brands and how it helps build strong emotional connections with consumers. 🛍️ Elements of a Compelling Retail Story: Insights into what makes a compelling story for retail content marketing, including the balance between promotional content and engaging narratives. 🛍️ Practical Tips for Smaller Brands: Practical advice on how smaller retail brands can leverage storytelling effectively in their content marketing, even with limited budgets. Learn more about Kaleigh Moore Connect with Kaleigh Moore on LinkedIn Connect with Kaleigh Moore on X Resources & Brands mentioned in this episode Kaleigh Moore Learn more about Agorapulse with a free demo Forbes Vogue Business Adweek Mad Men Curie Sarah Moret Shark Tank Grace Clark Miri Rodriguez's book: Brand Storytelling AI and Marketing Unpacked show, interview with Chris Penn Fracture SafeLite Auto Repair Show Notes & Transcript: https://www.agorapulse.com/blog/understanding-the-role-of-storytelling-for-successful-retail-marketing Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Lire plusRéduire

How To Identify & Target Retail Audiences on Social Media

Saison 1 · Épisode 8

jeudi 16 mai 2024 • Durée 25:16

As retailers, we know that segmenting audiences works. We group similar items together in our stores, alongside other items that would be of interest to the same shoppers. Yet for some reason, when it comes to social media, all too often we think too broadly about our planned activities and strategies. We assume that everyone on social media, at that very moment, is a potential customer. Why is audience identification and targeting so important on social media, and how can we get started as social media and community managers? That’s what Chiara Gianelli is here to help us with. Chiara launched A Matter of Nourishment with a clear goal: to help people improve their relationship with food. Initially, she focused on educating people with recipes, photos, and useful tips. However, this quickly expanded as she discovered something missing in the food, beverage, and wellness market. Brands were struggling to stand out and compete. Pretty yet soulless visuals weren’t cutting it — they needed to serve a strategic purpose and tell a story. Whether through attention-grabbing visuals or scroll-stopping social media content, Chiara helps brands find their voice, tell their story, and connect with their audience. Social Pulse Podcast host Mike Allton asked Chiara Gianelli about: ♉️Why audience determination is critical, even on social media ♉️How retail brands can approach social media differently ♉️Why the key steps are for social media & community managers Learn more about Chiara Gianelli Connect with Chiara Gianelli on LinkedIn Resources & Brands mentioned in this episode A Matter of Nourishment Learn more about Agorapulse with a free demo A previous episode with Briana Vela from JCPenney quoted Airtable HeyOrca Canva Adobe Lightroom Adobe Rush Adobe Premier Pro HubSpot Newsletter Sprout Social Newsletter HeyOrca Newsletter Sugar Punch Marketing A R I Y H Show Notes & Transcript: https://www.agorapulse.com/blog/how-to-identify-and-target-retail-audiences-on-social-media Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Lire plusRéduire

TikTok Marketing & Trends Expert

Saison 1 · Épisode 7

jeudi 9 mai 2024 • Durée 28:37

With nearly 2 billion users, over half of whom have made an impulse purchase, TikTok is clearly a dominating platform for retail brands. But did you know that studies are showing that TikTok audiences, Gen Z in particular, are increasingly using that platform as a search engine, rather than Google or alternatives? Have you considered whether or how your content and products might appear in a TikTok search… or not? How do we make sure it’s our brand and products and solutions that show up when our target audience is searching on TikTok? How do we modify our TikTok strategy to accomplish multiple goals? That’s what Wave Wyld is here to help us with. Wave is a TikTok Marketing & Trends Expert. She has helped thousands of creators and business owners grow their TikTok accounts with a “Content First” & “Community Approach” so that they can make more impact and profit. She launched a brand on TikTok as the “Queen of Trend Alerts” which then started the movement of “Trend Alert” style videos that have become a mainstay within the social media industry. Wave participates in creator community programs with TikTok & YouTube, and regularly appears in National Media, top-rated podcasts, and social media summits. Social Pulse Podcast host Mike Allton asked Wave Wyld about: ♉️What exactly is TikTok SEO? ♉️Why should retail Social Media Managers integrate it into their strategy? ♉️How your TikTok video strategy should be modified Learn more about Wave Wyld Connect with Wave Wyld on LinkedIn Connect with Wave Wyld on TikTok Resources & Brands mentioned in this episode WaveWyld.com Learn more about Agorapulse with a free demo Shopify Feedonomics Previous episode cited Five Below Julia Wolf Creator Search Insights Tool Neal Schaffer TweetDeck Hootsuite ChatGPT Gemini Perplexity Midjourney Canva Adobe Creative Suit Riverside Magai Anthropic Social Media Examiner Social Media Today Google Alerts Business Insider Morning Brew Social Pulse Podcast Retail Edition on Apple Show Notes & Transcript: https://www.agorapulse.com/blog/seo-for-tiktok-how-social-media-managers-can-drive-more-product-views Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Lire plusRéduire

The Future of Facebook Marketing for Retail

Saison 1 · Épisode 6

jeudi 2 mai 2024 • Durée 35:59

Social media marketing has come a long way. Mixed Reality. Artificial Intelligence. Wearables…. And that’s just the last three months. For retail marketers, developments like these are not just fads, they’re challenges to be met, understood, and potentially leveraged as opportunities. But how do you know what new features or apps should be leaned into, and which ones should be ignored? How do you not only keep up with all the developments to Facebook and the rest of Meta’s family of apps, but position yourself to actually come out ahead? That’s what Mari Smith is here to help us with. Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. She is an in-demand keynote speaker, dynamic live webinar host, savvy corporate social media strategist and trainer, and popular brand ambassador, and someone I’ve personally turned to for years as a voice of reason when it comes to Facebook and Meta. Social Pulse Podcast host Mike Allton asked Mari Smith about: ♉️ Where Facebook marketing is headed ♉️ What impact Meta AI may have on retail marketing ♉️ How retail social media managers can keep up & get ahead Learn more about Mari Smith Connect with Mari Smith on LinkedIn Connect with Mari Smith on Facebook Resources & Brands mentioned in this episode Mari Smith International, Inc Learn more about Agorapulse with a free demo Social media examiner Paul Roetze Google Gemini ChatGPT Llama 3 Sora Mark Schaeffer's blog Magai DALI 3 MidJourney Cushion Lab Canva's user group Previous episode with Jen Herman Keap Leadpages Perplexity MetaAI Fathom HeyGen Molly Mahoney Facebook earnings call Mark Zuckerberg Adam Mosseri Google Plus marismith.com Show Notes & Transcript: https://www.agorapulse.com/blog/facebook-marketing-for-retail/ Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Lire plusRéduire

Feeding The Beast: Creating & Managing Hundreds of Pieces of Content

Saison 1 · Épisode 5

jeudi 25 avril 2024 • Durée 18:21

For retail brands, it’s not enough to post to social media once a week. In fact, that’s such a ridiculous idea that you probably laughed a little to yourself when I suggested it. Or you may have cried a little too because it’s true! Retail brands have to be active and publish regularly - at a far higher rate than other industries. And it’s not enough to just spam edited product images, is it? Audiences want to be educated and entertained, which means we have to create a lot of engaging content. How do we keep feeding the beast of social media while at the same time maintaining high levels of creativity and engagement? That’s what Julia Wolf is here to help us with by telling her story. With 7 years of in-house and agency design and social media experience, she has worked to produce creative solutions for a variety of clients ranging from small nonprofits to large Fortune 500 companies. Julia now serves as the Social Media Content Developer at Five Below. Since joining the company in July 2022, she has contributed to the brand's rapid social media growth, creating content for Facebook, Instagram, and TikTok. Social Pulse Podcast host Mike Allton asked Julia Wolf about: ♉️ Why it’s a necessity to create high volumes of content ♉️ The strategies & tactics to help with that much content ♉️ How to still be focused on encouraging engagement Learn more about Julia Wolf Connect with Julia Wolf on LinkedIn Follow Julia https://www.instagram.com/norulesjulez/ https://www.tiktok.com/@norulesjulez Resources & Brands mentioned in this episode Five Below Learn more about Agorapulse with a free demo Show Notes & Transcript: https://www.agorapulse.com/blog/content-for-retail-insights/ Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Lire plusRéduire

Navigating Changing Retailer Perceptions And Shifting Landscapes

Saison 1 · Épisode 4

jeudi 18 avril 2024 • Durée 40:57

When I was growing up, the moment we looked forward to the most every year was Christmas morning, waking up to piles of wrapped gifts around the Christmas tree. The second most important moment was always, months earlier, when we’d get the JCPenney catalog and fight for the turn to spend hours poring over and circling all the toys we hoped Santa would bring us. So much has changed since those years, from how products are shared and marketed, to how brands like JCPenney are even perceived. And before you think, oh, that’s just a problem for former brick and mortar brands, stop and realize that we’re in the midst of the fourth industrial revolution thanks to AI, and things are changing once more. What lessons can we take from brands who have been through incredible shifts in society and are still standing? What are some of the challenges they faced, and how did they overcome them? That’s what Briana Vela is here to help us with. Briana is a Texan native from Grand Prairie who brings her vibrant energy to JCPenney as their Social Media Content Senior Specialist. Graduating from Texas Tech University with a Bachelor of Arts in Public Relations and Spanish, Briana has spent seven dynamic years navigating the digital landscape. Along the way, she's dipped her toes into diverse industries including sports, restaurants, hair, and retail, honing her craft. Currently, she's pouring her creativity into crafting engaging content for the iconic retailer, JCPenney, adding her unique touch to the brand's online presence. Social Pulse Podcast host Mike Allton asked Briana Vela about: ♉️ The challenges facing iconic retail brands today ♉️ How to approach social media in a way that resonates ♉️ Why Gen Z presents different challenges and opportunities Learn more about Briana Vela Connect with Briana Vela on LinkedIn Connect with Briana Vela on X Resources & Brands mentioned in this episode JCPenney Learn more about Agorapulse with a free demo Show Notes & Transcript: https://www.agorapulse.com/blog/social-pulse-podcast-ep-4-2/ Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Lire plusRéduire

Preparing For Social Media Crisis: Lessons From Microsoft

Saison 1 · Épisode 3

jeudi 18 avril 2024 • Durée 47:43

According to PwC’s Global Crisis and Resilience Survey 2023, 69% of business leaders reported experiencing a crisis over a period of five years. And yet, only 35% of survey respondents have a crisis response plan that is crisis-agnostic. Odds are, you and your organization fall into that bravely ill-prepared lot that haven’t taken the time to put together a plan for when a crisis hits. How will you know when a crisis is happening? What will you post to social media? How will you respond to comments and backlash? That’s what Chad Israel is here to help us with. Chad is currently serving as the LinkedIn Channel Lead at Microsoft where he is guiding strategy for Metaverse Marketing, Social Strategy, Influencer Marketing, Crisis Management, Media Relations, and top of funnel marketing initiatives. He is a results-driven Marketing Executive with a proven track record of creating award winning integrated marketing strategies for brands, and he is known for being able to break down strategy into small bites leading to tactics that are simple to execute and measure. Social Pulse Podcast host Mike Allton asked Chad Israel about: ♉️ Why crisis management planning is critical ♉️ How to prepare for a social media crisis ♉️ What to do when you’re in the middle of it Learn more about Chad Israel Connect with Chad Israel on LinkedIn Connect with Chad Israel on Twitter Resources & Brands mentioned in this episode Microsoft PwC’s Global Crisis and Resilience Survey 2023 Learn more about Agorapulse with a free demo Show Notes & Transcript: https://www.agorapulse.com/blog/social-media-crisis-management-tips-social-pulse-podcast-ep-3 Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Lire plusRéduire

Instagram For Retail - Social Media Marketing Tactics That Work!

Saison 1 · Épisode 2

jeudi 18 avril 2024 • Durée 49:46

How do you get someone to buy a product when you can’t include a link in the post? That’s one of the fundamental questions, and challenges, when it comes to leveraging Instagram for a brand. And when your brand is all about selling lots of products, like all of us in retail are, that’s rough! And yet, Instagram has over 1.7 billion active shoppers on the platform - customers who are actively buying products from you or your competitors. How does that even work? How can retail social media managers drive real business results using Instagram? That’s what Jenn Herman is here to help us with. Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Jenn has been featured in Inc., Fox News, BBC News, Entrepreneur, HuffPost, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and she’s one of my brilliant and amazing co-authors on “The Ultimate Guide to Social Media Marketing”. Social Pulse Podcast host Mike Allton asked Jenn Herman about: ♉️ Which Instagram features have the highest conversion rates ♉️ How retail SMMs can effectively use Reels to drive ROI ♉️ Why Instagram DMs are the savvy SMM’s secret weapon Learn more about Jenn Herman Connect with Jenn Herman on LinkedIn Connect with Jenn Herman on Instagram Resources & Brands mentioned in this episode JennsTrends.com Learn more about Agorapulse with a free demo Show Notes & Transcript: https://www.agorapulse.com/blog/social-pulse-podcast-ep-2/ Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Lire plusRéduire

Working With Retail Influencers and Brand Ambassadors

Saison 1 · Épisode 1

jeudi 18 avril 2024 • Durée 40:26

Influencer marketing has grown into a $21 billion industry which likely isn’t a surprise to you. What may be a surprise is that 60% of brands work with at least 10 influencers! That’s a lot of external advocates to have to identify, manage, build processes for, and execute campaigns with. Building out a formal influencer or ambassador community is a lot of work and can be extremely challenging to those new to the practice. Where do we start? What are some potholes to avoid? That’s what Jeremy Linaburg is here to help us with. Jeremy is a social media and community-building nerd. After undergrad, he loved marketing so much that he got his master’s in marketing from the College of William & Mary. Jeremy is the Social Media Specialist for SwimOutlet and Sporti, both of which are competitive swim-focused retail companies. As a social media specialist, Jeremy is in charge of curating and managing all social platforms for both accounts, along with assisting with their ambassador community. He’s worked with Andrew & Pete, Andrew Davis, and many other communities. Social Pulse Podcast host Mike Allton asked Jeremy Linaburg about: ♉️ Why is managing multiple influencers and ambassadors such a challenge? ♉️ What details and processes social media & community managers should be mindful of ♉️ How to invest in these ambassadors to create a successful program Learn more about Jeremy Linaburg Connect with Jeremy Linaburg on LinkedIn Connect with Jeremy Linaburg on Twitter Resources & Brands mentioned in this episode SwimOutlet Learn more about Agorapulse with a free demo Show Notes & Transcript: https://www.agorapulse.com/blog/social-pulse-podcast-ep-1/ Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Lire plusRéduire

Podcasts Similaires Basées sur le Contenu

Découvrez des podcasts liées à Social Pulse Podcast: Retail Edition. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !

Il n'y a pas de contenu associé à ce podcast.

À propos Méthodologie Contact Me soutenir Politique de confidentialité

Social Pulse Podcast: Retail Edition – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other33

Youtube1

Amazon Music1

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other33

Youtube1

Amazon Music1