Explorez tous les épisodes du podcast Social Pulse Podcast: Real Conversations with Top Social Media Marketers
| Titre | Date | Durée | |
|---|---|---|---|
| The DocuStunt Playbook: Getting Executive Buy-In for Authentic Video Storytelling | 04 Dec 2025 | 00:32:46 | |
Have you ever had a brilliant video content idea that you knew could transform your brand's social media presence, only to watch it get shot down in the boardroom? You're staring at declining engagement, watching competitors gain traction with authentic content, and knowing that your polished, safe videos aren't cutting through the noise anymore. Meanwhile, you're stuck explaining why "professional" doesn't always mean effective, why vulnerability can be more valuable than perfection, and why your audience craves real stories over stock footage montages. The frustration of having the vision but lacking the organizational support to execute it is something most social media managers know all too well. That's exactly what our guest today is here to help with. Marley Jaxx is an award-winning filmmaker and globally-recognized expert in video creation who runs Jaxx Productions and has revolutionized how entrepreneurs approach video storytelling. She's the mastermind behind the DocuStunt strategy - a documentary-style approach that's helped her disrupt a $70 billion industry. Marley has built her reputation on creating authentic, compelling video content that drives real business results, and more importantly, she knows exactly how to get leadership teams excited about investing in this kind of storytelling approach. Social Pulse Podcast host Mike Allton asked Marley Jaxx about: 🧡 Executive Buy-In Strategies - How to present documentary-style content proposals that resonate with leadership and secure budget approval. 🧡 DocuStunt Framework Implementation - The step-by-step process for structuring, planning, and executing authentic video storytelling campaigns within organizational constraints. 🧡 ROI and Risk Management - How to address leadership concerns about authenticity, budget allocation, and measuring success with documentary-style social content. Learn more about Marley Jaxx
Resources & Brands mentioned in this episode
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-docustunt-playbook-getting-executive-buy-in-for-authentic-video-storytelling Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Seasonal Slumps? Not Anymore: Smart Social Media Strategies for Hospitality Brands | 21 Nov 2025 | 00:25:43 | |
Every hospitality marketer knows the pain of seasonal downturns. Your social media metrics start to dip, engagement becomes harder to maintain, and suddenly, those bustling feeds that were bursting with activity feel more like an echo chamber. If you're struggling to keep your social media presence vibrant and engaging during your off-peak seasons, you're facing one of the industry's most persistent challenges. Today we're joined by Amanda Lahn-Boyer, Director of Marketing at Lahn Hospitality Group, where she oversees marketing strategy for The Funplex amusement centers across multiple locations. With over seven years of experience navigating the seasonal nature of family entertainment destinations, Amanda has mastered the art of maintaining year-round social media engagement, even when the rides aren't running at full capacity. Social Pulse Podcast host Mike Allton asked Amanda Lahn-Boyer about: 🟣Strategic Content Planning - Learn how to build a year-round content calendar that maintains audience engagement regardless of season 🟣Off-Peak Opportunity Mining - Discover creative ways to turn traditionally slower periods into unique marketing advantages 🟣Measurement That Matters - Understanding how to adjust and interpret social media metrics based on seasonal patterns Learn more about Amanda Lahn-Boyer
Resources & Brands mentioned in this episode
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/seasonal-slumps-not-anymore-smart-social-media-strategies-for-hospitality-brands Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| The Introvert's Guide to Standing Out While Staying Employed | 29 Oct 2025 | 00:40:05 | |
Do you feel like you're invisible in your organization while watching your more outgoing colleagues get all the recognition and opportunities? You're working just as hard, delivering great results, but somehow you're always overlooked for promotions, speaking opportunities, or that next big project. Maybe you've been told you need to "put yourself out there more" but the thought of networking events and self-promotion makes your skin crawl. Here's the truth: being an introvert in the social media and marketing world doesn't have to be a career limitation—it can actually be your secret weapon. That's exactly what today's guest, Goldie Chan, is here to help us understand. Goldie is the founder of Warm Robots, a personal branding consultancy, and the author of "Personal Branding for Introverts." As a LinkedIn Top Voice with over 97,000 followers, she's built one of the most recognizable personal brands on the platform while helping countless introverted professionals do the same. Goldie became a pioneer in LinkedIn video content when the feature was still in beta, and she's navigated building her authentic personal brand through life's biggest challenges, including a very public cancer journey, proving that vulnerability and authenticity are actually superpowers in the digital age. Social Pulse Podcast host Mike Allton asked Goldie Chan about: 🧡 Authentic authority building - How introverts can leverage their natural strengths to build credibility and influence without feeling fake or overwhelmed. 🧡 Strategic vulnerability in content - When and how to share personal challenges professionally to deepen audience connection and trust. 🧡 Intrapreneur success strategies - Practical approaches for building your personal brand while working full-time without creating conflicts with your employer. Learn more about Goldie Chan
Resources & Brands mentioned in this episode
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-introverts-guide-to-standing-out-while-staying-employed Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Record Once, Dominate Everywhere: How AI Video Editing Transforms One Interview Into Dozens of Social Assets | 23 Sep 2025 | 00:41:30 | |
Are you drowning in the endless demand for fresh social media content across multiple platforms? Do you find yourself constantly scrambling to create new posts for LinkedIn, YouTube Shorts, Instagram, and your blog while maintaining quality and consistency? You're not alone in this content creation struggle. Many marketers feel trapped in what feels like a content hamster wheel – always running but never quite keeping up with the pace that today's social media algorithms demand. What if there was a way to break free from this cycle and multiply your content output without multiplying your workload? That's exactly what our guest today has mastered. Lisana Chacón is a marketing and social media specialist at Pictory who has revolutionized her content strategy by perfecting the "record once, reuse everywhere" approach. As Brand Content & Social Media Manager at Pictory, she's not just talking theory – she's living it every day, maintaining a steady flow of content across LinkedIn (including her newsletter), YouTube Shorts, and the company blog. With extensive experience leading teams through product launches and marketplace expansions across the US, Europe, and Australia, plus her recent focus on emerging tech partnerships with blockchain and AI companies, Lisana brings both strategic vision and hands-on expertise to help you transform your content creation process forever. Social Pulse Podcast host Mike Allton asked Lisana Chacón about: 🧡 Rapid Content Multiplication - How her interview-to-shorts workflow uses AI to extract 15-60 second highlights and transform one recording into dozens of polished social media assets. 🧡 Cross-Platform Distribution Strategy - The specific tactics for adapting single-source content to perform optimally across LinkedIn feeds, newsletters, YouTube Shorts, and blog posts. 🧡 AI-Powered Editing Efficiency - How Pictory's "Edit video using text" feature and auto-captioning capabilities create professional content at scale without sacrificing quality or brand consistency. Learn more about Lisana Chacón
Resources & Brands mentioned in this episode
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/how-ai-video-editing-transforms-one-interview-into-a-dozen-social-assets Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| From "No Budget" to "Yes Please": How to Sell Social Strategy Internally | 09 Sep 2025 | 00:31:02 | |
How many times have you crafted what you know is a brilliant social media strategy, only to watch it get shot down in the boardroom? You're sitting there with data, insights, and a clear vision for success, but somehow you keep hearing "we don't have the budget" or "let's table this for next quarter." Meanwhile, you watch other departments get approval for their initiatives without breaking a sweat. The truth is, your ideas aren't the problem – it's how you're presenting them. When you can't get internal buy-in, your career stagnates, your team loses morale, and your company misses out on massive opportunities to connect with customers and drive real business results. That's exactly what our guest today is here to help you solve. Jack Appleby has spent six years in the social media marketing trenches before founding How To Hoop Forever and becoming the voice behind Future Social, a weekly newsletter that helps thousands of social media professionals navigate the industry's most complex challenges. Jack has been a keynote speaker at major marketing events and has made a name for himself by tackling the unspoken skills that separate good social media managers from the ones who consistently get their strategies approved and funded. Social Pulse Podcast host Mike Allton asked Jack Appleby about: 🧡 Strategic positioning techniques - How to frame social media initiatives as essential business investments rather than marketing expenses that executives can easily cut. 🧡 Executive communication secrets - The specific language, metrics, and presentation approaches that turn skeptical leaders into your biggest advocates for social strategy. 🧡 Budget-proof proposal frameworks - How to structure your strategic recommendations so they're impossible to ignore and nearly impossible to reject. Learn more about Jack Appleby
Resources & Brands mentioned in this episode
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/from-no-budget-to-yes-please-how-to-sell-social-strategy-internally Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| The Science of Social Virality: Why Most LinkedIn Advice is Wrong | 01 Sep 2025 | 00:34:41 | |
Are you tired of posting consistently on LinkedIn only to watch your content disappear into the void? You're following all the "expert" advice - posting at optimal times, using hashtags, engaging with comments - yet your reach keeps declining and your posts feel like they're shouting into an empty room. You're not alone in this frustration, and you're probably wondering if there's something fundamentally broken with your approach or if the platform itself has changed the rules without telling anyone. That's exactly what our guest today discovered, and instead of accepting mediocre results, he did what any good data scientist would do - he reverse-engineered LinkedIn's algorithm from the ground up. Christopher Penn is an authority on analytics, digital marketing, and artificial intelligence, co-founder and Chief Data Scientist at Trust Insights, best-selling author of 9 books with over 750,000 copies sold worldwide, and an IBM Champion who has shaped four key fields in the marketing industry, including AI adoption in marketing. Social Pulse Podcast host Mike Allton asked Christopher Penn about: 🧡 Algorithm Reverse Engineering - How Christopher used data science techniques to uncover the real factors driving LinkedIn's algorithm, not the surface-level advice most marketers follow. 🧡 Viral Content Formula - The specific technical elements and mathematical patterns that actually determine whether content gets distributed widely on LinkedIn versus getting buried. 🧡 Data-Driven Strategy Implementation - How to apply Christopher's research findings to create a systematic approach for improving your LinkedIn reach and engagement using measurable tactics. Learn more about Christopher Penn
Resources & Brands mentioned in this episode
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-science-of-social-virality-why-most-linkedin-advice-is-wrong Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Data-Driven Creativity: How Top Hospitality Brands Balance Art and Analytics | 19 Aug 2025 | 00:28:04 | |
In today's digital landscape, hospitality marketers face an impossible-seeming challenge: create content that stands out in crowded feeds, captures the unique essence of your property, AND delivers measurable business results. Many social media managers feel torn between their creative instincts and the pressure to report hard numbers. Should you prioritize beautiful, aspirational content that reflects your brand vision, or focus on what the analytics say will perform best? This tension leaves many hospitality marketers feeling frustrated, wondering if they're truly making an impact or just posting into the void. That's why we're thrilled to welcome LaRhonda Strong to the show today. As a dynamic hospitality marketing leader with over a decade of experience driving brand growth across multiple properties, LaRhonda has mastered the delicate balance between creative storytelling and data-driven results. Currently overseeing marketing for a multi-property portfolio at Peachtree Group Hospitality Management, she brings invaluable insights on building integrated campaigns that don't just look good, but actually convert. A proud Howard University alum and committed mentor, LaRhonda represents the best of what strategic hospitality marketing can achieve. Social Pulse Podcast host Mike Allton asked LaRhonda Strong about: 🟣Creative Foundations That Convert: Learn how to build a content strategy that maintains brand integrity while incorporating data signals that drive business results. 🟣Metrics That Matter: Discover which social media metrics actually translate to hospitality business success and how to structure your reporting to demonstrate true value. 🟣Balancing Act Techniques: Master practical approaches for making data-informed creative decisions without sacrificing the authentic storytelling that resonates with potential guests. Learn more about LaRhonda Strong
Resources & Brands mentioned in this episode 💜
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/data-driven-creativity-how-top-hospitality-brands-balance-art-and-analytics Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| The Social Media Strategist's Secret: Turning Ideas into Scroll-Stopping Visuals | 12 Aug 2025 | 00:23:55 | |
Are your social media ideas getting lost in translation when it comes to visual execution? You spend hours crafting the perfect strategy, developing messaging that hits all the right notes, but when it comes time to create the actual content, something gets lost along the way. Your posts don't have the visual punch they need to stop the scroll, your carefully planned campaigns fall flat, and you're left wondering why your brilliant ideas aren't converting into the engagement you know they deserve. Sound familiar? You're definitely not alone in this struggle. That's exactly what our guest today is here to help with. Meet Chelse Hensley, Social Media Strategist and Influencer Manager at Visme, where she manages the social footprint for a brand with over 35 million users. Chelse is a master of zero-click marketing and specializes in helping SaaS brands show up, stand out, and stay top-of-mind by turning strategic concepts into magnetic visual content that's impossible to ignore. With her knack for punchy content, platform-native strategy, and deep love for storytelling, she's built a reputation for creating scroll-stopping visuals that transform passive fans into active communities. Social Pulse Podcast host Mike Allton asked Chelse Hensley about: 🧡 Strategic Visual Translation - How to bridge the gap between brilliant social media strategy and compelling visual execution that actually stops the scroll. 🧡 Platform-Native Design Thinking - Why one-size-fits-all visuals fail and how to create content that feels native to each social platform while maintaining brand consistency. 🧡 Scaling Creative Output - How busy social media professionals can systematically turn strategic concepts into high-quality visual content without burning out or compromising authenticity. Learn more about Chelse Hensley
Resources & Brands mentioned in this episode
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-social-media-strategists-secret-turning-ideas-into-scroll-stopping-visuals Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Why AI Alone Won't Save Your Meta Advertising (And What Will) | 05 Aug 2025 | 00:40:15 | |
Are you struggling to see real results from your Meta advertising campaigns despite all the AI promises and tutorial videos you've consumed? You're watching course after course, implementing the latest AI features, yet your ad spend feels more like throwing money into a black hole than driving meaningful business growth. Here's the hard truth: AI tools are incredibly powerful, but they're not magic wands that automatically transform your advertising results. The missing piece isn't more technology or another tutorial – it's having a real human guide you through the actual implementation process when it's most relevant to your specific business situation. You're not alone in this frustration, and today's guest is here to show you exactly what you need to bridge that gap. Amanda Robinson is the Founder & CEO of The Digital Gal Inc. and a certified Meta Marketing Partner who has been revolutionizing how businesses approach Facebook and Instagram advertising since 2014. She's a sought-after international speaker who has presented at major marketing conferences, and co-authored the "Ultimate Guide to Social Media Marketing" published by Entrepreneur Press alongside myself and other industry experts. Amanda works with everyone from startups to Fortune 500 companies, and she's developed a unique system that combines AI-powered Meta advertising tools with personalized human guidance to help her clients achieve measurable results they can't get from watching videos alone. Social Pulse Podcast host Mike Allton asked Amanda Robinson about: 🧡 The Tutorial Trap - Why consuming endless Meta advertising content without hands-on guidance leads to wasted ad spend and frustration. 🧡 AI + Human Partnership - How combining Meta's AI capabilities with expert human guidance creates exponentially better results than either approach alone. 🧡 Implementation Over Information - Her proven system for moving from learning about Meta ads to actually executing profitable campaigns that drive real business growth. Learn more about Amanda Robinson
Resources & Brands mentioned in this episode
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/why-ai-alone-wont-save-your-meta-advertising-and-what-will Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Rebranding a Destination: Social Media Strategies That Actually Work | 29 Jul 2025 | 00:25:24 | |
Rebranding a destination is one of the most challenging tasks in hospitality marketing. You're not just changing colors and logos—you're reshaping perceptions, realigning visitor expectations, and potentially disrupting years of established awareness. Many destination marketers struggle to effectively communicate these brand shifts, resulting in confused audiences, wasted resources, and fragmented brand experiences across channels. How do you ensure your rebranding efforts actually resonate with potential visitors? Which platforms drive meaningful engagement with your new brand identity? And how can you measure whether your rebrand is actually working? Today's guest has navigated these challenges with remarkable success. Cristal Rodriguez, Marketing Director at Tempe Tourism Office, has spearheaded a transformative rebranding initiative that's setting new benchmarks for engagement and campaign performance. With over 16 years of marketing leadership experience across diverse industries, Cristal brings a wealth of expertise in storytelling, digital strategy, and community building. Her innovative approach has not only elevated Tempe's brand presence but has created a blueprint for how destinations can leverage social media as the catalyst for successful rebranding. Social Pulse Podcast host Mike Allton asked Cristal Rodriguez about: 🟣Platform-specific strategy matters - Learn how to tailor your rebranding approach across different social platforms to maximize impact while maintaining brand consistency. 🟣Content drives transformation - Discover how strategic content creation can effectively communicate your destination's new identity while engaging both current and prospective visitors. 🟣Measurement beyond likes - Understand the metrics that truly matter when evaluating the success of your destination's rebrand on social media channels. Learn more about Cristal Rodriguez
Resources & Brands mentioned in this episode 💜
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/rebranding-a-destination-social-media-strategies-that-actually-work Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| The Death of the Traditional Marketing Agency (And What's Rising to Replace It) | 22 Jul 2025 | 00:26:11 | |
Are you struggling to differentiate your agency in an increasingly crowded marketplace? Feeling like clients see you as just another vendor rather than a strategic partner? You're watching competitors win business with lower prices while you're trying to justify your value, and it's becoming harder to retain clients long-term. The traditional agency model of piecing together multiple tools, managing countless subscriptions, and acting as a go-between for various platforms is becoming obsolete, leaving agencies scrambling to prove their worth in an evolving landscape. Meet Shaun Clark, CEO of HighLevel, who has revolutionized how agencies operate by creating the first-ever all-in-one white-label marketing platform designed exclusively for marketing agencies. Shaun has empowered thousands of agencies to transform from service providers into comprehensive solution partners, helping them build stronger client relationships, increase retention, and position themselves as indispensable strategic allies rather than replaceable vendors. Social Pulse Podcast host Mike Allton asked Shaun Clark about: 🧡 Agency Evolution Strategy - How traditional agencies can transform their service models to stay competitive in today's market and position themselves as strategic partners rather than vendors. 🧡 Platform Integration Benefits - Why consolidating tools into unified platforms creates better client experiences and stronger agency-client relationships than managing multiple software solutions. 🧡 Future-Proofing Your Business - What emerging trends and technologies agencies need to adopt now to ensure they remain relevant and valuable to clients in the years ahead. Learn more about Shaun Clark
Resources & Brands mentioned in this episode
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-death-of-the-traditional-marketing-agency-and-whats-rising-to-replace-it Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Advanced LinkedIn Advertising: From Lead Gen to Revenue Attribution | 15 Jul 2025 | 00:31:15 | |
Are you pouring your B2B marketing budget into LinkedIn ads but struggling to prove their actual impact on revenue? You're not alone. Most marketers get stuck thinking LinkedIn advertising begins and ends with lead generation forms, missing out on sophisticated strategies that can transform prospects into paying customers. The reality is that advanced LinkedIn advertising goes far beyond collecting email addresses - it's about creating multi-touch experiences that warm prospects, support account-based marketing efforts, and provide clear attribution back to revenue. But how do you move beyond basic tactics to implement strategies that actually drive measurable business growth? That's exactly what AJ Wilcox is here to help us figure out. AJ is the founder and CEO of B2Linked, a LinkedIn Ads specialist agency, and quite literally one of the world's leading experts on LinkedIn advertising. He's managed over $20 million in LinkedIn ad spend for clients, hosts "The LinkedIn Ads Show" podcast, and has cracked the code on making LinkedIn ads profitable at scale. AJ is known for his data-driven approach and ability to help B2B companies achieve serious ROI through sophisticated LinkedIn advertising strategies that most marketers never even consider. Social Pulse Podcast host Mike Allton asked AJ Wilcox about: 🧡 Prospect Warming Strategies - How to use LinkedIn ads to warm up prospects for weeks before any sales outreach attempts occur. 🧡 Account-Based Marketing Integration - The specific tactics for targeting key accounts with coordinated LinkedIn campaigns that support your ABM efforts. 🧡 Multi-Touch Attribution Models - How to track and measure the full customer journey from initial LinkedIn ad exposure all the way to closed revenue. Learn more about AJ Wilcox
Resources & Brands mentioned in this episode
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/advanced-linkedin-advertising-from-lead-gen-to-revenue-attribution Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| The Art of Platform-Perfect B2B Content: Adapt, Don't Copy-Paste | 08 Jul 2025 | 00:37:18 | |
Are you tired of posting the same exact content across all your social media channels, only to see it fall flat on some platforms while performing well on others? If you're nodding your head, you're not alone. Many B2B marketers struggle with this common challenge - trying to make one piece of content work everywhere, or worse, feeling overwhelmed by the need to create entirely separate content for each platform. What if there was a better way? What if you could learn how to strategically adapt your core message for different platforms while maintaining brand consistency? Today's guest has mastered exactly that. I'm excited to welcome Meghan Pontius from Red Door Interactive, who has developed expertise in cross-platform content strategy through her work with numerous B2B brands. As a certified social listening expert and digital marketing strategist, Meghan brings a wealth of knowledge about creating platform-specific content that resonates with B2B audiences while maintaining a cohesive brand message across all channels. Social Pulse Podcast host Mike Allton asked Meghan Pontius about: 🧡 Platform-Specific Optimization - Learn how to adapt your core message for different social media platforms while maintaining brand consistency 🧡 Content Efficiency Framework - Discover a systematic approach to repurposing and adapting content across platforms without starting from scratch 🧡 Measurement & Refinement - Understand how to track cross-platform performance and adjust your strategy based on platform-specific insights Learn more about Meghan Pontius
Resources & Brands mentioned in this episode
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-art-of-platform-perfect-b2b-content-adapt-dont-copy-paste Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| How Poor Video Quality Is Sabotaging Your Social Media Success | 01 Jul 2025 | 00:44:57 | |
Are you posting videos on social media but struggling to see the engagement and results you're hoping for? You might be shocked to learn that the quality of your video production could be the invisible barrier between you and your business goals. Poor lighting, shaky footage, and unprofessional audio don't just look bad – they're sending subconscious signals to your audience that undermine your credibility, reduce trust, and ultimately hurt your bottom line. You're investing time and energy into creating content, but if your video quality isn't up to par, you might be doing more harm than good to your brand's reputation. That's exactly what our guest today is here to help solve. Luria Petrucci is a video production powerhouse who's been creating professional videos and livestreams for over 19 years and is honored in the Podcast Hall of Fame. She's appeared on ABC, NBC, and BBC, designed video studios for industry leaders like Amy Porterfield, Marie Forleo, and Michael Hyatt, and has run live productions for events featuring Gwenyth Paltrow, Mila Kunis, and Randi Zuckerberg. As the founder of Live Streaming Pros, Luria knows exactly how video quality impacts audience psychology and business results. Social Pulse Podcast host Mike Allton asked Luria Petrucci about: 🧡 Trust-killing video mistakes - The specific production elements that make viewers question your professionalism within seconds 🧡 The psychology of perception - How your audience's brain processes video quality and what that means for engagement and conversions 🧡 Cost-effective quality upgrades - Simple changes that deliver maximum impact on audience trust without breaking the budget Learn more about Luria Petrucci
Resources & Brands mentioned in this episode
Show Notes & Transcript: Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| The Social Listening Goldmine: How Smart Brands Mine Conversations for Revenue | 01 Jul 2025 | 00:35:04 | |
Are you treating social listening like glorified brand monitoring? You're missing a massive opportunity. Most brands think social listening means tracking mentions and hashtags, but they're barely scratching the surface of what's possible. While you're counting brand mentions, your smartest competitors are mining social conversations for product ideas, competitive intelligence, and customer insights that directly drive revenue. The conversations happening right now on social media contain a goldmine of business intelligence - from unmet customer needs to competitor weaknesses to emerging market trends - but most brands don't know how to extract that value. That's exactly what today's guest, Brooke Sellas, is here to help with. Brooke is the CEO and Founder of B Squared Media, an award-winning social media agency specializing in social listening and customer experience. With over 15 years of experience, she's helped major brands like Michelin, Mastercard, and Coldwell Banker turn social conversations into revenue drivers. Named one of LinkedIn's Top 10 Rising Stars in Marketing and recognized as a Top 100 CMA Influencer & Strategist, Brooke is the author of "Conversations that Connect" and has revolutionized how brands approach social listening as a strategic business tool rather than just a monitoring exercise. Social Pulse Podcast host Mike Allton asked Brooke Sellas about: 🧡 Strategic Social Intelligence - How to transform everyday social conversations into actionable business insights that inform product development, marketing strategies, and competitive positioning. 🧡 Revenue-Focused Listening Framework - The proven methodologies for connecting social listening data directly to business outcomes like lead generation, customer retention, and churn prevention. 🧡 Competitive Intelligence Goldmine - How smart brands use social listening to uncover their competitors' weaknesses, customer pain points, and market opportunities that translate into measurable growth. Learn more about Brooke Sellas
Resources & Brands mentioned in this episode
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-social-listening-goldmine-how-smart-brands-mine-conversations-for-revenue Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Stop Chasing Algorithm Hacks: What Really Works for Instagram Organic Reach | 01 Jul 2025 | 00:49:51 | |
Are you tired of endless Instagram "algorithm hacks" that promise the world but deliver nothing but wasted time and effort? You spend hours creating content based on the latest "insider tip" only to watch your reach flatline or even decline. You're constantly second-guessing your strategy, wondering if you're missing some secret formula that everyone else seems to know. The truth is, most of what you've been told about the Instagram algorithm is either outdated, oversimplified, or flat-out wrong. That's exactly what our guest today is here to help you fix. Jenn Herman is a globally recognized Instagram expert, author of "Instagram For Business For Dummies," and the mastermind behind Jenn's Trends - a blog that Social Media Examiner has consistently named as one of the top social media blogs you should be reading. She co-hosts the Socially Confident podcast and has been at the forefront of Instagram marketing education for years, helping businesses cut through the noise to find what actually works for sustainable organic growth. Social Pulse Podcast host Mike Allton asked Jenn Herman about: 🧡 Algorithm Reality Check - Why most popular Instagram "hacks" fail and what the algorithm actually prioritizes for organic content. 🧡 Sustainable Growth Tactics - Proven strategies that build long-term engagement rather than chasing short-term algorithm tricks. 🧡 Content Strategy Evolution - How to adapt your approach based on real algorithm changes versus social media rumors and misinformation. Learn more about Jenn Herman
Resources & Brands mentioned in this episode
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/stop-chasing-algorithm-hacks-what-really-works-for-instagram-organic-reach Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| The Practical Professor: Turning Social Media Students into Strategic Professionals | 01 Jul 2025 | 00:39:53 | |
Are you frustrated with the gap between what new social media hires learned in college and what they actually need to know on day one? You're not alone. Too many graduates enter the workforce with theoretical knowledge but lack the practical skills, strategic thinking, and real-world experience that employers desperately need. They can create content but struggle with crisis management, understand algorithms but can't tie campaigns to business objectives, and know the platforms but miss the strategic nuance that separates good social media work from great results. The disconnect between academic training and industry reality is costing businesses time, money, and missed opportunities. That's where our guest today comes in as the solution. Dr. Karen Freberg is a Full Professor of Strategic Communications at the University of Louisville who has spent her career building bridges between academia and industry. She's the award-winning author of "Social Media for Strategic Communications," has consulted with major brands like Adobe, Meta, and Hootsuite, and most importantly, she's the Director of The Bird's Nest - the University of Louisville's first student-run strategic communications agency where students work with real clients on real campaigns. Dr. Freberg has cracked the code on preparing students not just for their first social media job, but for long-term strategic careers that deliver measurable business impact. Social Pulse Podcast host Mike Allton asked Dr. Freberg about: 🧡 Bridging the Skills Gap - How educators can redesign social media curricula to focus on practical, industry-relevant competencies that employers actually need. 🧡 Student Agency Benefits - Why hands-on client work through student-run agencies creates more job-ready graduates than traditional classroom learning alone. 🧡 Strategic Thinking Development - How to teach students to think beyond content creation and develop the business acumen and crisis management skills that drive career advancement. Learn more about Dr. Karen Freberg
Resources & Brands mentioned in this episode
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-practical-professor-turning-social-media-students-into-strategic-professionals Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Listen First: A Preview of the Social Pulse Podcast | 26 Jun 2025 | 00:05:50 | |
Are you a social media manager tired of chasing trends, struggling to prove ROI, and trying to keep up with constant algorithm changes? It's time to stop the guesswork and start getting real results. Welcome to the Social Pulse Podcast, the new weekly show from Agorapulse, hosted by Chief Storyteller Mike Allton. This is your new playbook for what's actually working in social media marketing. Each week, Mike sits down with the industry's sharpest minds—leading experts, in-the-trenches practitioners, and top brand marketers—to break down the actionable strategies and real-world insights you need to level up your career. No fluff, no theories, just proven advice. Our first four episodes feature incredible guests like Karen Freberg, Jenn Herman, Brooke Sellas, and Luria Petrucci. And coming up soon, we'll be joined by titans of the industry like AJ Wilcox, Christopher Penn, Jon Loomer, Marley Jaxx, Neal Schaffer, and more. The first full episodes of the Social Pulse Podcast drop on Monday, July 1st. Hit that "Subscribe" or "Follow" button now so you don't miss a single episode, and visit our new home at SocialPulsePodcast.com to learn more. Welcome aboard! Show Notes for All Episodes: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/ Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||