Explorez tous les épisodes du podcast Social Pros Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| A Social Pros Special: Looking At Q4 and 2025 | 30 Aug 2024 | 00:43:27 | |
What is exciting about social right now, and what are the things that bug you the most? This special episode of Social Pros gathers together Convince & Convert experts to talk about their shared frustrations with social, the future trends they have their eye on, and the potential out there for brands right now... Full Episode Details In this unique, collaborative episode, hosts Daniel Lemin and Hannah Tooker come together with Convince & Convert strategists Sunny Hunt, Jennifer Harmon, and Jason Keath to explore the challenges and opportunities facing social pros today. They talk about their shared belief in the need for platforms to improve moderation systems and the rise of internal creators within brands that are engaging authentically with their audiences. They also discuss the question they hear most frequently from social media leaders – ‘where should I focus my time, energy and budget?’ Plus they share strategies for overcoming analysis paralysis and how to build authenticity and trust in the age of AI. In This Episode:
Resources
Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| An AI Storytelling Masterclass with Mike Allton | 23 Aug 2024 | 00:31:57 | |
Can AI help us to become better storytellers? Your immediate thought might be no, of course not! But while an AI tool won’t craft a compelling narrative out of nowhere, it can help us to become better at our jobs by saving time and acting as an advisor and assistant. For this episode, Mike Allton, the Chief Storyteller at Agorapulse, drops a masterclass on using AI to craft intriguing stories that all marketers and social pros can learn from. Full Episode Details As Chief Storyteller, Mike has fully embraced the new age of AI and shares his experience of learning how AI tools can play a role in storytelling. He shares examples of how AI can streamline research and content preparation and save time on the nitty-gritty work that bogs down creatives. For those new to social media with AI worries, Mike shares advice (and reassurance) and explains the common mistakes even seasoned marketers make when using AI. He makes it clear that it is no magic wand, but it’s powerful – if you use it right. Mike weighs up AI’s strengths and limitations, offering practical advice on when to utilize it in content creation. One example he recommends is using AI to identify gaps in your content strategy, freeing up time for humans while highlighting opportunities for great content in the future. In This Episode:
Resources
Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| Why Micro-Virality Is the New Social | 12 Jul 2024 | 00:36:08 | |
It’s inevitable. Social media is changing. And if you’re not up to date with the trends, your strategy might be left in the dust. Since Gia Lee, the Chief Strategy Officer at NinetyEight, was last on the show, we wanted to hear about her perspective on the top trends today and how marketers can appeal to Gen Z audiences. Full Episode Details Gia Lee, the Chief Strategy Officer at NinetyEight, is a breath of fresh air in the social media space. As a Gen Z marketer herself, she’s already making waves in the industry with her unique insights into how brands can tap into younger markets (without sounding like that Steve Buscemi meme…) In this episode, we hear a bit about her career story and what the top trends in social are today. The biggest shift she’s seen is a move away from big, mainstream trends that take over social. Now, niche-virality is the way forward. A niche trend might not reach everyone… but does it need to? Gia explains that finding your niche is pivotal to a modern social strategy as well as great community management. We also hear some great advice for marketers on researching Gen Z audiences and ignoring the media stereotypes that can keep you from truly connecting with your audience. In This Episode:
Resources Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| Greatest Hits: Kate Winick | 25 Nov 2022 | 00:41:54 | |
We’re away for Thanksgiving, but we couldn’t leave you without an episode this week…so here’s one from the archives. In this Greatest Hits episode, we revisit a fascinating discussion we had with Kate Winick, Senior Director, Social Media at Peloton. If you’re celebrating Thanksgiving, we hope you have a wonderful one! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details With new algorithms popping up every other day, there’s a lot to consider when engaging audiences on social. It’s no longer just about how many likes or shares a post gets. It’s about monitoring how you're perceived in the industry and the world. If there’s one person who understands this well, it’s Kate Winick, the Senior Director of Social Media at Peloton. She joins Social Pros to share some insights into how things work behind the scenes at Peloton and how the team manages to engage such a large audience. Kate also tells us how Peloton maintains the balance between giving its instructors creative freedom and fostering brand integrity. There’s even a little bit on some of the most highly underrated metrics social pros should be looking out for today. So, this is an episode you don’t want to miss! In This Episode:
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Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| Wig-Wearing Turtle Videos and More Stories with TAMI | 18 Nov 2022 | 00:39:27 | |
Imagine taking thousands and thousands of hours of archive footage and hand-picking the perfect clips for social media. Well, that’s how today’s Social Pros guests have become super popular on numerous platforms. Hear how Caroline Frick, Founder and Executive Director, and Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image amplify their work on social in this episode. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details We are delighted to welcome Caroline Frick, Founder and Executive Director, and Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image, onto this week’s Social Pros. In this episode, Caroline and Elizabeth explain what they do and explore how using social media has helped amplify their hard work and attract brand-new audiences to their website. Plus, they explain the links between archiving and social media and why they’re the perfect match, how they select archive footage for social and how they measure engagement. The guests also highlight their free digitization program, impart some incredible advice and share the story of a certain wig-wearing turtle…there’s a lot of wig-wearing turtle chat! In This Episode:
Resources
Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| Why Collaboration Is Key to Zillow’s Social Success | 11 Nov 2022 | 00:40:47 | |
Sam Gonzales, Social Media Manager at Zillow, joins the Social Pros podcast to explore the power of collaboration and how it’s helped him take his brand’s social approach to the next level. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details Finding your voice on social media is no mean feat. When you’re tasked with educating your audience while maintaining a fun, light-hearted approach that resonates with people, collaboration is simply essential. On this episode of Social Pros, Sam Gonzales, Social Media Manager at Zillow, explains how collaboration has helped him grow their social profile. Sam details how the company joined forces with pet-sitting organization Rover, dives into the role social plays in corporate communication and lets us in on how Zillow’s team functions through building partnerships. We’d also just like to note that this episode of Social Pros was recorded prior to the recent Twitter layoffs. In This Episode:
Resources
Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| How Curiosity Fueled Duarte Garrido’s Social Career | 04 Nov 2022 | 00:49:31 | |
There’s no simple hack to finding success on social. Everyone takes their own path, though not many used to be a chef! Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, joined this week’s Social Pros to discuss how curiosity fueled his social career. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details We are excited to welcome Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, onto Social Pros this week. In this episode, Duarte harks back to his days as a chef and explains how the lessons he learned kickstarted his career on social. Plus, he explains the importance of social for PR and marketing, how he measures success and what he looks for in new team members. Duarte also outlines his career to date and provides unmissable tips and tricks for social pros at any stage of their career. In This Episode:
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Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| NE Ohio Regional Sewer District Is a Masterclass in Engagement | 28 Oct 2022 | 00:41:19 | |
You wouldn’t necessarily think much about the sewerage system that runs beneath your feet, or that a sewer district could be a powerhouse of engagement on social. But this week’s Social Pros guest, John Gonzalez, Communications Manager at Northeast Ohio Regional Sewer District, is using personality to build strong human connections. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details If you’re not following Northeast Ohio Regional Sewer District on Twitter, you’re missing a trick. The organization has a following of over 35,000, which has grown through its unique and hilarious social approach. We had to invite their Communications Manager, John Gonzalez, onto Social Pros to hear his top tips and tricks. John explains the challenges he has faced in making a sewer district exciting on social and discusses how his job plays out day-to-day. Plus, he reveals top tips on building human connection through adding personality to your content and staying on top of trends. If you’re looking to grow a unique, relatable brand on social, you’re in the right place. In This Episode:
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Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| How Universal Parks & Resorts Creates In-Park Social Moments | 24 Oct 2022 | 00:43:39 | |
Even if a brand’s social approach looks like it’s all fun and games, there’s a lot of hard work, thought and strategizing going on behind the scenes. And, this week’s Social Pros guest gets to experience both! Eric Gray, Senior Director of Content & Engagement at Universal Parks & Resorts, joins this episode of the podcast with top tips and tricks for capturing social moments and more. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details Here at Social Pros, we were so excited to have Eric Gray, Senior Director of Content & Engagement at Universal Parks & Resorts, on the podcast. Not just because we love theme parks, but because their social approach is superb! Eric preaches the power of user-generated content and explains how he leverages it at Universal. He explores the challenges he faces, where he looks for inspiration and details their Instagram and Twitter strategies. Plus, Eric tells us how he looks to engage communities through content and so much more. It’s a fun episode with some excellent insight from a true social pro. In This Episode:
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Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| Inside Glossier’s Iconic Social Approach | 14 Oct 2022 | 00:37:08 | |
Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, joined this episode of Social Pros to unpick the brand’s distinctive social strategy and provide top tips and tricks for social pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details We all know how fast-paced social media is. 24/7, it simply does not sleep. There are many brands out there whose social media speed and efficiency are just off the charts. One of them is the skincare and beauty brand, Glossier. But how do they do it? We asked their Senior Manager of Social & Digital Content, Jamie Dinar, on the latest episode of Social Pros for her ‘secret sauce’ on becoming agile on social. Jamie explained how her team at Glossier is empowered to act fast and said that clear communication between colleagues is key to being proactive in social. We don’t want to give too much more away because this episode is packed with so many helpful takeaways to switch your approach to social up a gear. In This Episode:
Resources
Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| How Marketing Millennials Scaled to 450K+ LinkedIn Followers | 07 Oct 2022 | 00:44:08 | |
Standing out on LinkedIn is no easy feat, and yet this week’s Social Pros guest has mastered the art of LinkedIn marketing. Daniel Murray, Founder of The Marketing Millennials, joins the podcast to spill his LinkedIn secrets and tips for success. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details With over 450,000 followers on LinkedIn, you’ve probably already come across some marketing wisdom from The Marketing Millennials. We just had to learn the secrets behind its success and invited Founder Daniel Murray to the Social Pros podcast. Daniel explains why he began to focus on LinkedIn and how he got to where he is today. He explores the challenges of LinkedIn marketing, the content trends he’s noticed on the platform, and why you should always “speak the language” of your chosen platform. We hear his insights into audience research, how B2B marketing differs from B2C, why you should try to focus on one thing at a time, and so much more. If you’re looking to break into LinkedIn marketing, this is the episode for you. In This Episode:
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Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| How Higher Ed Can Boost Social Media Performance with Empathy and Design | 30 Sep 2022 | 00:47:51 | |
Robert John Thompson, Director of Digital Marketing at Joseph M. Katz Graduate School of Business, University of Pittsburgh, joins the Social Pros podcast to explain how social media marketers can enhance their operations through higher education and empathy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details The marketing landscape is constantly changing. This means it’s increasingly important that marketing professionals have knowledge across multiple areas so their teams can grow and evolve. In this episode of Social Pros, Robert John Thompson, Director of Digital Marketing at Joseph M. Katz Graduate School of Business, University of Pittsburgh, shares the ins and outs of his journey from graphic design to marketing, his current role, how marketers can move with the times and so much more. Get ready to note down some top tips from RJ on audiences, upskilling and marketing with empathy. Plus, he shares why he thinks marketers should return to the classroom.
In This Episode:
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Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| How Lyft Drives Organic Social with Data and Heart | 23 Sep 2022 | 00:40:21 | |
Stephanie Ramirez, Senior Data Analytics & Insights Lead at Lyft, joined the Social Pros podcast to share how you can approach social with “good energy.” Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details In this saturated social media world we live in, brands are always looking for new ways to stand out. Our guest this week, Stephanie Ramirez, Senior Data Analytics & Insights Lead at Lyft, says there’s no perfect recipe, but focusing on authenticity and good energy is the best route to take. Stephanie hops on Social Pros this week to share her top social tips and explain how she is helping Lyft drive organic social with data and heart. Stephanie explores the important role data plays in building a strong social media strategy or campaign. In her view, data is crucial to the decisions you make, but you should pair that up with relatability to drive organic social and push your brand into the spotlight. In This Episode:
Resources Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| Greatest Hits: 600th Episode | 05 Jul 2024 | 00:52:09 | |
What do social pros today need to know about the top platforms to get ahead? We look back at one of our favorite discussions from 2023 that marked 600 episodes of Social Pros! We asked none other than former Social Pros hosts, Jay Baer and Adam Brown, plus previous guest Allison Day, Senior Manager of Social Media at Reddit, to share their insights into what’s working in social today. Full Episode Details To celebrate the 600th episode milestone, we brought back previous hosts and guests to share their thoughts on social platforms today, the biggest changes, and predictions for the future. Jay, Adam, and Allison share their ‘love it or over it’ verdicts on Threads, X, TikTok, and LinkedIn, and what they would do if they had to start over today. Jay, aka Tequila Jay Baer, talks about his strategy for starting his tequila influencer journey recently and why he focused on TikTok content to begin with. There are some brilliant insights into how social has and is changing all the time in this episode, plus some great advice for upcoming social pros tackling the space in 2024 and beyond. In This Episode:
Resources Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| How Embracing Impostor Syndrome Can Ignite Your Personal Brand | 16 Sep 2022 | 00:45:21 | |
Brian Honigman, Marketing Consultant at Honigman Media, joins the Social Pros podcast to explore the issue of impostor syndrome among social pros and how to navigate it. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details In the age of social media, one of the many perks is the freedom to express yourself — and on a large scale too. From a branding perspective, that’s a great opportunity. But marketers, content creators, influencers, and thought leaders often have a voice in the back of their heads asking, “does anyone want to hear this?” That’s what Brian Honigman, Marketing Consultant at Honigman Media, joins this episode of Social Pros to discuss. He explores the issue of impostor syndrome and how it affects so many people in the social media world. Brian explains how individuals and brands can put their thoughts out there while battling impostor syndrome. We also hear some top tips on building a personal brand on LinkedIn. In This Episode:
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Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| How to Create Social Conversations That Connect | 09 Sep 2022 | 00:40:53 | |
Brooke Sellas, the Founder & CEO of B Squared Media, joins the Social Pros podcast to explore why social listening should be a vital part of every social marketing strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details As far as social media is concerned, the trends you see today may be totally different tomorrow. Our guest this week, Brooke Sellas, the Founder & CEO of B Squared Media, gives us a lot to think about in this episode as far as adapting social strategies is concerned. At the very center of our discussion is social listening and how it’s enabled her team to deliver transformative results to their client. Brooke delves into some of the overlooked benefits of social listening and how it helps grow customer care strategies that ultimately result in better brand recognition. We also discuss Brooke’s new book, who it’s for, as well as some important concepts she covered that can help social pros connect with the audience. In This Episode:
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Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| How to Rethink Your Twitter Video and Creator Strategy | 02 Sep 2022 | 00:43:37 | |
Ted Harrison, Head of Advertiser Production at Twitter, hopped on the Social Pros podcast to delve into the best ways to approach your Twitter content strategy in today’s world. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details It may have been around for 16 years now, but Twitter is still one of the go-tos for building a brand social media presence. So, who better to help you revamp the way you approach your content than Twitter’s Head of Advertiser Production, Ted Harrison? Ted joins this week’s episode to delve into the crux of what makes a standout social media strategy. As he tells us, it’s all about grabbing attention on social media, which all boils down to two things—pulling location and pulling context. He also highlights the video-centric nature of the platform and some of the best ways brands can leverage video to their advantage. Altogether, get ready to hear some very interesting metrics, Ted’s “magic ratio” on Twitter, and plenty more insights that are sure to help you take your Twitter game to the next level. In This Episode:
Resources
Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| How to Break Out of Your Social Comfort Zone | 26 Aug 2022 | 00:47:56 | |
José Avila, Customer Engagement Transformation Lead at Sanofi, takes the mic today to discuss breaking out of your social comfort zone, specifically within pharma. He explains why he wants to change the landscape of pharma social to make it more transparent and helpful to patients and customers and provides top tips for social pros within any industry. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details Changing the Landscape of Social Working in social for a pharma organization is not an easy task. It’s such an important industry, and that often leaves little room for maneuver when creating a social strategy. José Avila, Customer Engagement Transformation Lead at Sanofi, joins this Social Pros episode to discuss how to break out of your ‘social comfort zone’ and how he’s working to transform the face of pharma social. And that’s not all. He also talks about why he prioritizes customer engagement, putting the customer first in every situation, and how to talk to your superiors when putting forward progressive social ideas. The episode is jam-packed with excellent advice to get those social juices flowing, and you’ll be inspired to ask yourself questions about your own strategy! In This Episode:
Resources
Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| Why You Need Try Something New in Social Every Day | 19 Aug 2022 | 00:43:04 | |
Annie Culver, Director, Solution Ambassador Excellence at Emplifi, joins this Social Pros episode to share why she believes trying new things is key to becoming a social pro. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details Businesses are always looking for new ways to scale and delving deeper into their social media output is important to see what’s working well and what’s not. Annie Culver, Director, Solution Ambassador Excellence at Emplifi, joins this Social Pros episode to discuss her experiences working with huge global brands, using new tools to help businesses amplify their platforms, and why she thinks trying something new is essential for personal and business growth. This is a must-listen episode that’s full to the brim with incredible advice and interesting insights into Annie’s career. In This Episode:
Resources
Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| How Surprise and Delight Drives Social Engagement | 12 Aug 2022 | 00:45:21 | |
Our potential to reach audiences on social media is probably the highest it’s ever been. And yet, with fierce competition and a crowded market, it’s much tougher to stand out these days. This week’s Social Pros guest is Gina Michnowicz, CEO & Chief Creative Officer at The Craftsman Agency, and she has some words of wisdom for anyone struggling to drive engagement. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details Gina Michnowicz, CEO & Chief Creative Officer at The Craftsman Agency, joins the Social Pros podcast to give us a behind-the-scenes look at how her agency creates magical moments for social media. Gina explains why all social campaigns need to lead with a strong story and why you should start with a clear objective before diving in. We hear many examples of campaigns that The Craftsman Agency has pulled off successfully, including viral Reddit AMAs and blockbuster movie campaigns. While we all aim to become social pros, Gina’s take is that the platforms change too rapidly to become a true expert in everything. But by keeping up with algorithm changes and experimenting to find what works, we can get pretty close. Gina also shares some insights into the best metrics to measure, how to deal with negativity online, and what you can do with a tight budget. It’s a truly packed Social Pros episode this week! In This Episode:
Resources Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| How to Scale Social Across Your Organization | 05 Aug 2022 | 00:38:26 | |
Andrew Jenkins, CEO of Volterra, takes the mic today to discuss his new book, Social Media Marketing for Business, and how it’s helping social pros solve the issue of scaling social across their organizations. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: Full Episode Details The ‘who owns social’ debate is one that we’ve probably tapped into a couple of times here on Social Pros. Now, somebody may finally have an answer to that! Andrew Jenkins, CEO of Volterra, joins this Social Pros episode to discuss his new book, Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization. But that’s not all, he also shares valuable insights on tackling one of the most overlooked obstacles when it comes to social media success, corporate culture. This episode is full of useful anecdotes, advice, and a great conversation that’ll get you thinking about the state of social media operations in your organization. There’s also a great deal in there about the political clout that surrounds social. Bottom line, this is as real as it gets. In This Episode:
Resources
Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| Turning Social Care Into Unforgettable Customer Experiences | 29 Jul 2022 | 00:43:01 | |
Ken Madrigal, Senior Director, Unified-CXM Best Practices Group, Sprinklr, joins the Social Pros podcast to talk about the evolution of social care and the important role it presently plays in the social sphere. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full episode Details The social media game isn’t what it used to be a few years ago. Social care has taken more of front seat, and it deserves a closer look. This week’s guest, Ken Madrigal, Senior Director, Unified-CXM Best Practices Group, Sprinklr, takes us on a deep dive into what social care is and why it’s such an important consideration for brands today. He talks about the importance of viewing customers as humans and forming connections that go beyond simply quick responses. Ken also points out that social media, be it marketing or social care, is all about weaving experiences and, in turn, those experiences end up elevating the brand. In This Episode:
Resources
Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| How to Capture UGC’s Untapped Potential with TINT | 22 Jul 2022 | 00:45:32 | |
Ivonne Aldaz, Host and Content Creator, and David Ramirez, Senior Marketing Manager at TINT, join Social Pros to discuss the growing value of User Generated Content (UGC) and how TINT is making it a lot easier to reap the benefits of using UGC. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details Whether it’s from posts in a forum, consumer reviews, or random shoutouts, you’ve got to admit there’s a certain authenticity that comes from UGC. When a brand says something positive about itself, it’s flat-out marketing. But hearing how great a brand is from an actual user hits a bit closer to home base. In this episode of Social Pros, Ivonne Aldaz, Host and Content Creator, and David Ramirez, Senior Marketing Manager at TINT, highlight the growing role of UGC today and explain the various ways they’re giving UGC a wider platform at TINT. Hear everything from how TINT uses UGC to push its message forward to what makes up an effective UGC campaign. We’re getting to the bottom of what makes UGC so successful in this episode. In This Episode:
Resources
Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| How Chili’s & Mattress Firm Made the Perfect Social Pairing | 15 Jul 2022 | 00:36:30 | |
Luz Bickert, Senior Social Media Manager at Chili’s, and Melissa Rivers, Director of Social at Mattress Firm, joined the Social Pros podcast to shed some light on how social media teams can collaborate productively. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details Successful social media campaigns all have a number of things in common – effective social listening and being receptive to collaborators are some of the key ones. But what if those collaborators are from a different company entirely? Luz Bickert, Senior Social Media Manager at Chili’s, and Melissa Rivers, Director of Social at Mattress Firm, discuss how they successfully navigated a collaborative social media campaign for April Fools’ Day. Is it best to thoroughly plan these joint exploits or make decisions off-the-cuff? How do you make decisions without a conflict of interest? Do you plan to go viral or just put all you can into connecting with your audience? Find out the answers to these questions and more in this episode of Social Pros. In This Episode:
Resources
Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| [Bonus] How Marketers Can Use Data to Become More Goal-Oriented | 02 Jul 2024 | 00:38:02 | |
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How can data help marketing and sales teams achieve their goals? A common mistake some marketers make is not being clear on those goals in the first place. This can lead to marketers and sales teams trying out lots of different tactics in an effort to drive results. But there is a smarter way – using data to build a goal-oriented mindset from the get-go. Start with Marketing Goals, Not Tactics In this episode, Tessa Barron, Senior Vice President of Marketing at ON24, talks about why marketers should shift their focus from traditional marketing tactics to a goal-oriented approach. Tessa explains how marketers often fall into the trap of continuously using new tactics without clear objectives and how harnessing the right data can transform a strategy. Tessa discusses the importance of identifying key signals that indicate buyer readiness, using webinars and events to gather valuable first-party data and using that to create actionable insights that align marketing with sales. We also hear Tessa explain why marketers should create scorecards, identify the metrics that matter most, and improve conversion rates by leaning on data to drive decision-making. In This Episode:
Quotes: “Starting with the goal first, and then the last step is determining the tactic that can really help marketers make the shift.” “What aspect about a buyer makes them more likely to convert to an opportunity than not? By knowing that, you can start to set traps. You can start to create different interactions that will help uncover that.” “There is no database on the planet, no third-party resource that can give you that kind of qualitative information that really makes a difference when we talk about improving conversion rates to pipeline and ultimately revenue.” Resources:
Purchase the book at koganpage.com/datadrivenpersonalization (use code CCData20 for 20% off and free shipping in the UK and US) and sign up for more content at convinceandconvert.com.
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| How Reddit Broke the Fourth Wall and the Internet | 08 Jul 2022 | 00:40:24 | |
Allison Day, Social Media Manager at Reddit, takes the mic on this Social Pros episode to tell us how Reddit successfully maintains a presence across all social media platforms. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details Social media platforms featured on other social media platforms – it doesn’t get more meta than that. But that’s pretty much what Allison Day, Social Media Manager at Reddit, does with her team day-in-day-out. In this Social Pros episode, Allison shares some insights into what Reddit seeks to achieve by creating a presence across social platforms. She also gives us a sneak peek into how she achieves that with the mountains of content out there. Gear up to hear about all the nuances of different social media platforms, Allison’s content creation process, and of course, that time that Reddit practically broke the internet over Wall Street bets. In This Episode:
Resources
Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| Why AI Is the Future of Social Media | 01 Jul 2022 | 00:40:05 | |
Paul Roetzer, Founder & CEO of Marketing AI Institute, joins the Social Pros podcast to shine some light on AI’s growing role in the future of social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details It may seem like it’s been going on for ages, but the “to use or not to use AI” conversation is getting louder by the micro-second. But as Paul Roetzer, Founder and CEO of Marketing AI Institute, points out in this Social Pros episode, the role of AI in social media is constantly expanding. So, at this point, there’s only one way forward — jump on the bandwagon. Paul discusses how we can reframe how we see AI and its potential, especially as it relates to social media. He also delves into some of the most common use cases for AI in the field. In a nutshell, this episode is about gearing up for what’s to come by embracing what Paul calls a “next-gen mindset.” In This Episode:
Resources
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| How Justin Tse Gained 1.5 Million Followers | 24 Jun 2022 | 00:54:57 | |
Justin Tse, the CEO of Feature Media, joins the Social Pros podcast to share his story and insider tips on how he built a monumental followership on social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details Gaining 1.5 million followers, having a total of seven income streams, and becoming a well-known YouTube influencer all by the age of 25 are successes many of us can only dream of. But, Justin Tse, the CEO of Feature Media has done it all and he joins Social Pros to give some insights into how he managed it. We hear how Justin’s passion for content creation started out as a hobby and how he’s managed to harness that initial wonder as it evolved into a lucrative business. He also shares insider knowledge on how the influencer-brand dynamic works and how to harness it to the fullest. Alongside practical advice all content creators and influencers can use to perfectly blend their creativity and business acumen, Justin discusses the evolving state of influencer marketing. In This Episode:
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| Greatest Hits: Lauren Thomas | 17 Jun 2022 | 00:49:16 | |
It’s another Greatest Hits episode and this time we’re revisiting the insightful discussion we had with Lauren Thomas, Senior Manager of Communications & Social at Intuit Consumer Group. She discusses how Intuit makes tax content fun and engaging. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details In this trip down memory lane, we’re revisiting an episode with one of our many fantastic guests, Lauren Thomas, Senior Manager of Communications & Social at Intuit Consumer Group. She discusses how innovation helps Intuit see massive social success and how she leads — not manages— the team that drives this success. Truth be told, tax and budgeting are not the most interesting topics in the world. But somehow, Intuit keeps winning on social by creating content that’s fun, engaging, and educational. Lauren takes us back to the drawing board where she crafted some of the engaging content Intuit puts out there. We also hear how the brand works with both personal finance and general lifestyle influencers to create relatable content. In This Episode:
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| How Social Pros Can Build Their Own Personal Brands | 10 Jun 2022 | 00:40:47 | |
Mary Nice, Senior Strategist at Convince & Convert, takes the mic in this episode to share some tried and tested strategies for building a personal brand. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details If you’re a social pro, then the idea of building a personal brand isn’t so far-fetched. It’s already part of your day job, albeit on a larger scale. However, our guest on this Social Pros episode, Mary Nice, the Senior Strategist at Convince & Convert, points out that there are a few differences between working for a bigger brand and venturing out on your own. She walks us through her personal journey in creating a personal brand and her motivation behind taking that bold step. Mary also stresses the importance of passion when building a brand and gives some pointers on how to handle negative comments on social media. She follows that up with a must-listen discussion on the key practices social pros need to bring forward to create their personal brands, which is packed with useful and practical tips! In This Episode:
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| How Peloton Spins up Massive Social Engagement | 03 Jun 2022 | 00:43:18 | |
Kate Winick, Senior Director of Social Media at Peloton, is on the Social Pros podcast to discuss everything from how she makes managing a big social team look so effortless to how Peloton connects with a huge audience. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details With new algorithms popping up every other day, there’s a lot to consider when engaging audiences on social. It’s no longer just about how many likes or shares a post gets. It’s about monitoring how you're perceived in the industry and the world. If there’s one person who understands this well, it’s Kate Winick, the Senior Director of Social Media at Peloton. She joins Social Pros to share some insights into how things work behind the scenes at Peloton and how the team manages to engage such a large audience. Kate also tells us how Peloton maintains the balance between giving its instructors creative freedom and fostering brand integrity. There’s even a little bit on some of the most highly underrated metrics social pros should be looking out for today. So, this is an episode you don’t want to miss! In This Episode:
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| How QVC Brings Shopping to Life on Social | 27 May 2022 | 00:35:47 | |
Social Pros catch up with QVC’s Head of Social Media Marketing Heather Brinckerhoff to talk community management, content auditing, TikTok and much more! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details QVC’s Heather Brinckerhoff chats about content auditing, social media community management, and more on the Social Pros podcast. In this episode, Heather shares some invaluable tips on how to draw in potential customers and keep them interested in your products. Heather explains that content auditing is a huge part of QVC’s strategy to keep content relevant and resonating with its audience. Tune in today to hear why content auditing is so important, Heather’s advice for making your content go viral on social media, details about QVC’s new TikTok strategy, plus so much more. In This Episode:
Resources Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| Why Influencers Are a Brand’s Best Friend | 20 May 2022 | 00:45:27 | |
Anthony Yepez, SVP of Brand Strategy & Marketing Partnerships at CEG (Central Entertainment Group) joins the Social Pros podcast to discuss the interesting dynamics of influencer-brand relationships and the best way to maximize them. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details Word on the virtual streets has it that influencer marketing is catching on like a wildfire… and it’s not dying down anytime soon. With social media users seeking out more genuine connections, there are few better ways to reach out to them than influencers. Joining Social Pros for the second time around, Anthony Yepez, SVP of Brand Strategy & Marketing Partnerships at CEG, takes the mic to discuss the delicate dynamics of the influencer-brand relationship. We catch up on what he’s been up to since he last joined the show before he delves headfirst into brand expectations for influencers and the best way to ensure those expectations are met. Anthony also explains where the influencer’s creative freedom stops and brand safety kicks in. Hint: it’s all about finding the right balance. In This Episode:
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| The Salesforce Way to Rethink Your YouTube Approach | 13 May 2022 | 00:51:27 | |
Jamie Bland, Video Marketing Manager, and Heike Young, Senior Director of Video Marketing at Salesforce, join Social Pros to give some key insight into Salesforce’s approach to video and why YouTube is a huge priority. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details We’ve been in the “age of video” for a few years now, and if you’re not already charging ahead with your video strategy, you could be missing out. At least that’s what Jamie Bland, Video Marketing Manager, and Heike Young, Senior Director of Video Marketing at Salesforce, have to say in this episode of Social Pros. Jamie and Heike take us behind the scenes of Salesforce’s YouTube strategy to explain why video is “mission critical” in marketing these days and how to connect with your audience through video. Heike and Jamie give some tips on what metrics to measure, how to pick out true, meaningful engagement, and why YouTube is an underutilized community management tool. In This Episode:
Resources Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| Change the Social Game with Savannah Bananas’ Fans-First Approach | 06 May 2022 | 00:39:24 | |
Jesse Cole, Owner of the Savannah Bananas baseball team, joins the Social Pros podcast to discuss how breaking the mold and rewriting the rules of social media often yields the best results. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details Diehard baseball fans may be thinking, why fix something if it isn’t broken? But Jesse Cole, Owner of Savannah Bananas and the Founder of Fans First Entertainment, saw a chance to stand out and endear himself to audiences by changing the game… a lot. Jesse’s primary aim is to create content that serves his audience, and he’s certainly shaken things up when it comes to content creation. To let us in on his secrets, Jesse shares some of his out-of-the-box ideas from his new book, Fans First: Change the Game, Break the Rules & Create an Unforgettable Experience. Jesse breaks down the “five Es” needed to create raving fans and explains why the key to building a brand lies in something as simple as being different. In This Episode:
Resources Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| How Higher Ed Can Do Better on Social for Their Students | 28 Jun 2024 | 00:35:34 | |
What do students want to see when researching potential schools? It’s a question that all higher education marketers need to ask, and the answers aren’t always obvious. But good news! Our latest research, the 2024 Higher Education Marketing Report, reveals what the data says about student preferences and the strategies of current marketers in the space. We’re joined by Strategist at Convince & Convert and Co-Founder of Social Fresh, Jason Keath, who takes us through the top insights in the report. Full Episode Details What marketers plan to do with their content and what students want to see aren’t always on the same page. In this episode, Jason Keath takes us through some of the top insights that our report covers, including plans of current marketers in the higher ed space and student preferences from marketing content. Jason reveals that some marketers are turning away from email and YouTube, but the data reveals that this could be a mistake and doesn’t align with the type of content we know students resonate with. We hear why video and UGC should be a priority for higher marketers and which platforms are most popular for that audience. This episode is packed with practical advice for higher ed marketers looking to optimize their strategies and allocate resources more effectively. Jason discusses the delicate balance of using AI in content creation, emphasizing the need for a human touch to maintain authenticity and connection with students. Jason also addresses the gaps in content topics that students are eager to see, such as career benefits, financial aid information, and internship opportunities. In This Episode:
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| How Ferrara Candy Company Is Crushing Social | 29 Apr 2022 | 00:43:59 | |
Candy fans unite! This is the Social Pros episode for you. Brian Camen, Senior Director of Media, Content & Public Relations at Ferrara Candy Company, joins Social Pros to let us in on his social mastery secrets. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Brian Camen, long-time candy fan and Senior Director of Media, Content & Public Relations at Ferrara Candy Company, joins the Social Pros podcast to drop some tasty morsels of advice. As a company with multiple brands for different candies, managing social media for them all is a mammoth task. Brian lets us in on his secrets and explains his team’s process for creating social content that drives results. He explains why it’s so important to know each brand well and its target audience, and balance that with the typical users on each social media platform. We hear how Ferrara Candy made its break into TikTok, and Brian shares some food for thought on the future of the platform. In This Episode:
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| How Million Dollar Listing NY’s Kirsten Jordan Built an Incredible Social Brand | 22 Apr 2022 | 00:36:04 | |
Kirsten Jordan from Million Dollar Listing NY joined this episode of the Social Pros to share how she juggles being a mom with living a full life and building a solid social media brand. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details It’s not easy being a jack-of-all-trades and a master of all, but Million Dollar Listing NY’s Kirsten Jordan somehow pulls it off. She’s not just a licensed associate real estate broker, she’s also a real estate adviser, the founder of the Kirsten Jordan Team at Douglas Elliman, and the star of Million Dollar Listing New York on Bravo. Kirsten is on Social Pros to share some insights into how she built a thriving social brand alongside her track sheet of other accomplishments. There’s a huge difference between leveraging social media on a personal level and using it as an asset — and Kirsten has cracked the code. She delves into the nuances of different social media platforms, time management tips, and how she started the Moms of Real Estate campaign. In This Episode:
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| An Extra Special Social Pros: Meet the Co-Hosts! | 15 Apr 2022 | 00:35:20 | |
One episode ago, we said a fond farewell to long-time hosts Jay Baer and Adam Brown. But things are far from over on the Social Pros podcast. As promised, this episode introduces our two brand new co-hosts and long-time members of the Social Pros family. Say hello to Erika Lovegreen, SVP of Marketing and Communications at ICUC, and Daniel Lemin, Senior Strategist, CX Advisor at Convince & Convert. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details The last episode of Social Pros marked the end of an era for pioneer hosts, Jay Baer and Adam Brown. But they definitely left Anna Hrach in great company as ICUC’s Erika Lovegreen and Convince and Convert’s Daniel Lemin step up to the plate as the new co-hosts. Seeing as they’re no strangers to the show, they fit right in to this episode of the Social Pros podcast. Alongside Anna, they discuss some of the things they hope to cover on the show moving forward. They also delve into discussions about their favorite social media platforms and round things up with a modified version of the “big two.” Heads up: If you’re still on the fence about the Metaverse, you’ll want to tune in to this episode for some unmissable insights from both Erika and Daniel. In This Episode:
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| Tales From Two Hosts: Jay & Adam’s Magic Mic Moments | 08 Apr 2022 | 00:40:23 | |
We’re doing something different this week as our very own Jay Baer, Anna Hrach, and Adam Brown sit down together for what may be the last time in a long while. They reminisce over their humble beginnings, discuss future plans, and the direction the show will take as Jay and Adam transition to new projects. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: With over 10 years and more than 500 episodes under their belts, hosts Jay Baer and Adam Brown sit down together to celebrate the end of an era. With Adam embarking on the adventure of repurposing his father’s bestseller, “Life's Little Instruction Book,” and Jay jumping on TikTok to discuss all things Tequila, the show is now in the more than capable hands of Anna Hrach (and two new mystery hosts). As promised, it’s not our usual episode format, there are games, witty quips, advice for the future hosts, and an interesting anecdote about a mysterious hole in Anna’s backyard. So, tune in as they close this chapter to give way for the next one. In This Episode:
Resources Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| Global Travel Content Creator Shares His Secrets | 01 Apr 2022 | 00:35:27 | |
Mike Shubic, video producer, travel writer, and publisher of Mike’s Road Trip, joins the Social Pros podcast to discuss some of the tactics that have helped him get ahead in the travel content creation game. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details How do you carve a niche for yourself in an industry saturated with travel bloggers, influencers, and enthusiasts? While there’s no A+B=C type formula for success, Mike Shubic, video producer, travel writer, and publisher of Mike’s Road Trip, joins this episode of Social Pros to share some tips and pointers. It takes a lot more than high-quality photos and a knack for words to make it in the travel content creation space. Mike highlights this as he shares what he calls the Holy Grail of content creation. He also explains why he thinks it's best to stick to one or two platforms when creating content. Mike delves into the unglamorous realities of being a travel content creator and explains what it takes to create a distinct and robust brand in that space. In This Episode:
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| How to Become a Social Audio Superstar | 25 Mar 2022 | 00:43:10 | |
Abraxas Higgins, Influencer, Social Audio Creator, and Strategist at Abraxas Management Limited, joins this episode of Social Pros to discuss how a total mindset shift can help influencers and brands get the most out of social audio platforms. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: While Clubhouse and Twitter Spaces are undeniably social media platforms, they’re a whole different ecosystem when compared to Instagram or even TikTok. So, how do you make the most of these spaces? Abraxas Higgins, Influencer, Social Audio Creator, and Strategist at Abraxas Management Limited, says it’s all about wiping the slate clean and looking at things from a different angle. He’s on this episode of Social Pros to share his journey to becoming the world’s first social audio influencer. Abraxas shares three things you need to be successful as a social audio influencer. He also drops some words of wisdom for influencers and brands looking to dominate the social audio space. In This Episode:
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| Analysis of 5 Million Posts Shows What Works Now in Social Media | 18 Mar 2022 | 00:43:09 | |
Seth Bridges, the Founder and Head of Product & Marketing at Rival IQ, joins this episode of Social Pros to discuss what it takes to keep engagement rates up and share his 2022 social media industry benchmark report. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details Getting likes is important, views are equally great, but what really ties everything together is a keen understanding of engagement rates. Seth Bridges, the Founder and Head of Product & Marketing at Rival IQ believes in the importance of engagement rates so much that he’s published six installments of his benchmark report. For context, the report analyzed 5 million pieces of content across 14 industries to highlight the biggest engagement dos and don’ts. In this conversation, Seth discusses the factors that affect engagement rates and emphasizes consistency. He also throws in some pointers on social media algorithms, including how to use them to your advantage. In This Episode:
Resources Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| How Wish Puts a Human Face to Online Shopping | 11 Mar 2022 | 00:48:28 | |
Carmen Collins, Senior Social Media Lead at Wish, takes the mic on this episode of Social Pros to discuss how brands can ‘humanize’ their marketing strategies and create true authenticity. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details Connecting with customers is vital for the growth of any brand. But how can you connect with your customers on a human level? Carmen Collins, the incredible Senior Social Media Lead at Wish, pushes brands to “put a human face” on their online shopping experience by shining a spotlight on the employees of the organization. Customers want to do business with brands that they like and connect with. This means that if you want to increase engagement, boost conversions, and get people talking about your business, you need to embrace and showcase authenticity. So, how can you do this? Well, I’d start by listening to what Carmen has to say on her fourth time here on Social Pros! In This Episode:
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| How AI Adds Empathy and Impact to Your Social Media | 04 Mar 2022 | 00:47:10 | |
Kate Bradley Chernis, the Co-founder & CEO of Lately, joins the Social Pros podcast to have a chat about the revolutionary power of AI in the content creation and marketing space. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details Kate Bradley Chernis, the Co-founder & CEO of Lately, joins the Social Pros podcast to discuss AI applications in the world of sales and marketing. Kate explores why social pros need to look for more interesting and compelling ways to draw audiences in and how Lately is helping users raise engagement levels by generating words that convert. We hear how important it is for social pros to break down communication barriers using touchpoints that trigger nostalgia, memory, and emotion, as well as the various ways AI can make that process easier. In This Episode:
Resources Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| How to Manage Online Communities at a Global Scale | 25 Feb 2022 | 00:37:34 | |
Erika Lovegreen, the SVP of Marketing & Communications at ICUC, is on Social Pros this week to talk about the intricacies of managing communities in an ever-changing landscape. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details Erika Lovegreen, the SVP of Marketing & Communications at ICUC, has made “people” her business — whether it’s blurring the lines between community management and customer service or adapting to new trends/platforms to meet customer needs. Erika kicks off with a little ICUC backstory, starting from their humble beginnings moderating WWE conversations via text messages to partnering with Forbes list brands. She also explains what it takes to offer their services efficiently on a realistic and scalable level. We hear how changes in the digital landscape, as well as global events, have not just changed how audiences react but community managers as well. Erika also highlights the importance of learning to embrace a bit of discomfort and pushing boundaries as the social scene changes more rapidly than it has in decades. In This Episode:
Resources Visit SocialPros.com for more insights from your favorite social media marketers. | |||
| [Bonus] How to Drive Impact in Your Organization with Data | 25 Jun 2024 | 00:41:34 | |
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How can organizations drive real impact with data? Many organizations already have plenty of data at their fingertips these days, but it’s not just about the data you collect. It’s how you use it. Joining this episode is Anthony Coppedge, the Principal Lead of eCommerce Seller Initiatives at IBM, who takes us through his methodologies for using data to make a difference in an organization. Organizations Don’t Lack Data, They Lack Insights Anthony leads business agility aims across sales, marketing, and product at IBM. But how does such a large organization manage and implement data insights to grow effectively? We hear Anthony’s insightful approach to capturing and acting on qualitative feedback with the ‘Retrospective Radar’ approach. With AI such an important topic for many organizations, Anthony also takes us through how he uses the Watson Natural Language Processing tool to analyze unstructured data to create actionable insights. Anthony explains why having a clear north star in your organization is paramount and how his ‘Outcome-Drive Alignment’ model helps different teams come together with shared objectives to make smart, data-driven decisions. In This Episode:
Quotes: “Everybody knows what it's like to be swimming in data. What you need to be swimming in is insight.” “Qualitative feedback is a type of data. So if you get feedback in a survey or a poll or a thumbs up or a thumbs down or verbatim text, all of that is a type of data. It's unstructured data, but it's data. And what we want to do is parse that data and understand it in a quantitative way.” Resources:
Purchase the book at koganpage.com/datadrivenpersonalization (use code CCData20 for 20% off and free shipping in the UK and US) and sign up for more content at convinceandconvert.com. | |||
| How Steak-umm Conquered Social Media | 18 Feb 2022 | 00:46:40 | |
Nathan Allebach, the Creative Director of Allebach Communications, joined the Social Pros podcast for a chat about the ins and outs of creating brand voices and how he created the iconic Steak-umm brand persona. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details Nathan Allebach, the Creative Director of Allebach Communications, is on the Social Pros podcast to share his thought process behind creating the Steak-umm brand persona, and the ins and outs of balancing client expectations with audience expectations. Jumping on the Twitter scene at a time when big brand personas just started dominating the platform, Nathan admits to being pleasantly surprised once the Steak-umm voice rose in popularity. Nathan discusses how his success simply boiled down to experimentation and how he had to apply clear-cut strategies to keep the brand persona out of the red and in the black. He also shares a few pointers on pitching brand personas and earning client trust further down the line. Nathan also explains why it’s important for social pros to prioritize basic media literacy and critical thinking. In This Episode:
Resources
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| How Stanford Taps into Platform Reps to Boost Results | 11 Feb 2022 | 00:42:07 | |
Nora Cata, Marketing Specialist at the Stanford Center for Professional Development joins the Social Pros podcast to discuss the importance of leveraging platform experts to ensure that social media campaigns hit their mark Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details Nora Cata, the Marketing Specialist at the Stanford Center for Professional Development joins the Social Pros podcast to explain the importance of forming relationships with platform representatives and experts. Nora has spearheaded some pretty bold and daring social media campaigns during her time as a marketer, but her confidence isn’t just on account of her wealth of knowledge. Over the years, she has formed solid connections with platform representatives which, in turn, gives her more insights into what works and what doesn’t. She delves into some of the great work she’s done as a result of her affiliation with platform representatives in LinkedIn and even Google. She also offers a few pointers on how to get in touch with some of these platform representatives, ranging from networking to simply asking nicely. In This Episode:
Resources
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| How to Make Finance Fun with Social Media | 04 Feb 2022 | 00:46:47 | |
Whitney Magnuson, Senior Director, Social Marketing at Northwestern Mutual, is on Social Pros this week to talk about the strategy behind making finance content fun on social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Full Episode Details Whitney Magnuson, Senior Director, Social Marketing at Northwestern Mutual, joins Social Pros to give us a window into how her team creates fun and engaging social content. Whitney explains how social media is a team effort that goes beyond the marketing department and how financial advisors use their expertise to pitch in with ideas. She also shares the challenges of creating content for such a highly regulated industry. Memes and pop culture might not be what you expect from a financial services giant like Northwestern Mutual, but the social team pulls it off with a nice balance between fun and informative content. Whitney also shares Northwestern Mutual’s approach to working with influencers and why they focus more on micro-influencers who represent everyday people. As a self-proclaimed data junkie, Whitney also explains why data is so important in this field and how it can help you tweak and fine-tune your social strategy. In This Episode:
Resources
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