Explorez tous les épisodes du podcast Social Media Manager Confidential

Plongez dans la liste complète des épisodes de Social Media Manager Confidential. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.

	Titre	Date	Durée
	103. Social Media Manager Starter Kit: Everything You Need to Get Started	05 Aug 2025	00:08:14
If you're constantly feeling like you're winging it as a social media manager—scrambling to put together proposals, second-guessing your pricing, or starting from scratch with every single client—I need to tell you something important. You're not unprofessional. You just don't have the right systems yet. I see brilliant social media managers burning out because they're recreating everything from zero, every time. And honestly? That's exhausting. You shouldn't have to reinvent the wheel just to look like you know what you're doing—because you already do. In this episode, I'm walking you through the six tools that changed everything for me when I was building my agency. These aren't fancy solutions—they're practical systems that let you focus on strategy instead of scrambling to look professional. Here's what we're covering: ✔️ A pricing calculator that actually factors in your real costs (not just what sounds nice) ✔️ Why case studies book clients faster than portfolios—and how to structure them ✔️ The client attraction strategy that positions you as the expert before you even hop on a sales call ✔️ Proposal templates that handle objections before clients voice them ✔️ An onboarding process that makes new clients feel like they're in excellent hands from day one ✔️ Content organization that makes you look premium without the premium price tag This isn't about perfection. It's about having your act together so you can charge what you're worth and work with clients who value strategic thinking over quick fixes. You don't need to create all of these at once—start where you're struggling most. But having these tools means you're not starting from zero every time, and more importantly, you look like someone who actually has their business figured out. If this resonates and you're ready to stop waiting for clients to ask about your work, here's what I mentioned in the episode: Starter Toolkit Bundle - All six templates with video tutorials showing you exactly how to customize them: shop.sugarpunchmarketing.com/products/starter-toolkit-bundle ($147) Social Media Case Study Template - The exact 9-page Canva template with 100+ copy ideas: shop.sugarpunchmarketing.com/products/social-media-case-study-template ($37) Social Media Marketing Proposal Template - Professional proposal format with strategic integration: shop.sugarpunchmarketing.com/products/social-media-marketing-proposal-template ($37) Browse all SMM resources - Templates, classes, and tools for growing your social media management business: shop.sugarpunchmarketing.com Mentioned in this episode:The Back Office - Your free resource hub with 7 years of my best trainings, templates, and field notes organized by topic. Everything that's helped my clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	102. Burned Out or Just Overbooked? Signs It’s Time to Raise Your Rates	29 Jul 2025	00:08:16
Exhausted or Just Underpaid? How to Know When It’s Time to Raise Your Rates If opening your laptop fills you with dread, you're not alone—and you're not lazy. You might just be undercharging. In this episode, Shanté breaks down the very real difference between burnout and a broken business model. Because sometimes it’s not your work ethic that’s the issue—it’s your pricing. And until you fix that, no productivity hack will save you. Whether you’re maxed out on deliverables, stuck in client churn, or afraid you’ll lose everyone the second you raise your rates, this episode walks you through the mindset, math, and systems to make a sustainable change. We’ll cover: How to tell the difference between burnout and undercharging (and when it's both) Why easily booking clients might be a red flag—not a win The real math behind rate increases—and why fewer clients at higher rates is the move What systems you actually need to justify a premium price Burnout isn’t a rite of passage. It’s a sign. And often, that sign is pointing toward pricing that doesn’t support the business—or life—you want to build. If you’re ready to stop running on fumes and actually build margin into your model, check out the Pricing & Packages Masterclass. It includes: The Profitable Pricing Calculator (so you know your exact rates) Expense checklists most creatives forget Pre-designed package menu templates Confidence-building pricing scripts It’s the toolkit to help you stop guessing—and start charging what you need to thrive. Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	101. How I’d Start as a Social Media Manager in 2025 (With $0 Budget)	22 Jul 2025	00:07:53
Starting From Scratch? Here's How to Become a Social Media Manager in 2025 (Without Spending a Dime) If you’ve been dreaming about becoming a social media manager but feel stuck because your budget’s at $0… this one’s for you. In this episode, Shanté walks you through exactly how she’d start a social media management business in today’s climate—with zero upfront investment. No fluff, no guilt, no “you just have to want it bad enough” hustle-speak. Just a step-by-step path that prioritizes skill, strategy, and service over spending. Here’s what we cover: Why social media management is way more competitive than it used to be—and how that’s actually a good thing How to build your portfolio through high-value service trades (and avoid unpaid “exposure” traps) The 3-part system to go from learner → practitioner → professional—with free tools and real-world application The difference between hobbyist content and building a voice-safe, results-driven client presence This episode is your permission to start small—but start smart. You can launch your career without courses, subscriptions, or tools. And when you’re ready to charge? We’ve got the roadmap for that too. If you're feeling ready to move from free to paid, check out the Starter Toolkit Bundle. It’s designed to help you price with confidence, pitch with clarity, and showcase your results: Pricing Calculator Proposal Template Case Study Template Canva Content Calendar Instagram Client Attraction Kit It’s the bundle we wish we had when we started—and it’s $45 off when you grab it all together. Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	100. How to Explain Social Media Expectations to Clients (Without Feeling Awkward)	15 Jul 2025	00:08:19
When Your Client Thinks Going Viral Is a Strategy (And You’re Tired of Explaining Why It’s Not) If you’ve ever felt awkward trying to explain social media expectations to a client—especially the myth that follower counts = conversions—you’re not alone. This episode is for the social media managers who are done with vague requests and “can we just go viral?” conversations… and ready to lead with clarity, not conflict. Inside this episode, Shanté breaks down how to reframe client expectations without making it weird—or losing the contract. You’ll walk away with language that protects your role, supports the relationship, and gently redirects even the most metrics-obsessed client back to strategy. We’re unpacking: Why mismatched expectations usually come from overwhelm—not malice The “Reality Bridge” script to help clients connect their goals to actual business results How to explain the real social media runway (spoiler: it’s not 2 weeks) What to say when clients want to “start small” or buy followers (without spiraling) If you’re craving more scripts, frameworks, and tools to make expectation-setting feel natural (and powerful), you’ll love the Booking Clients Masterclass. It includes: My discovery call script to pre-screen for red flags Proposal template that positions your work as the obvious next step Client boundary checklist so you know when to hold the line—or walk away This episode is your permission slip to lead with confidence, protect your time, and finally stop rewriting the rules mid-contract. Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	99. The 5 Client Boundaries That Saved My Social Media Business	08 Jul 2025	00:07:59
Your portfolio is polished and sitting in a folder somewhere—but it's not booking you clients. You've spent hours creating beautiful case studies, yet you're still stuck in the pitch-and-pray cycle, watching other social media managers book premium clients while you're explaining why you're worth hiring. The exhaustion of constantly having to prove your value ends when you stop treating your portfolio like documentation and start using it as your most strategic sales tool. In this episode, I'm sharing the exact framework that transformed my client attraction from reactive pitching to proactive positioning. You'll discover why potential clients have been reaching out to me already convinced for the past seven years—and how to create that same magnetic pull with your own work. What we're covering: The psychology shift that happens when clients see your results before they reach out (and why this changes everything about your sales conversations) How to structure your website so your portfolio works 24/7—turning browsers into believers without a single sales call The strategic proposal integration that prevents price objections before they happen Why transformation stories convert better than metrics alone (plus the exact narrative structure that helps potential clients envision their own success) A practical implementation guide for newer SMMs who feel like they don't have "enough" results yet The relief you'll walk away with: You'll finally understand why your beautiful portfolio isn't converting—and you'll have a clear roadmap for positioning your expertise so ideal clients come to you already sold on what you can do. If this resonates and you're ready to stop waiting for clients to ask about your work, here's what I mentioned in the episode: Portfolio Building Class - Complete case study templates, proposal integration scripts, and implementation guidance ($97) Social Media Case Study Template - The exact 9-page Canva template with 100+ copy ideas ($37) Social Media Marketing Proposal Template - Professional proposal format with strategic portfolio integration ($37) Browse all SMM resources - Templates, classes, and tools for growing your social media management business You can also check out our results page to see exactly how we structure portfolio presentation for maximum impact. Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	98. What Actually Gets You Booked: My Portfolio Strategy That Works in 2025	01 Jul 2025	00:08:55
Your portfolio is beautiful. Your case studies are organized. Your screenshots are perfectly curated. So why aren't potential clients reaching out? If you're tired of having amazing work that somehow isn't translating into consistent bookings—or if you're exhausted from pitching clients who should already see your value—this episode will shift how you think about your portfolio entirely. I'm sharing the exact 3-strategy framework that's helped me avoid cold pitching for over 6 years. Instead of chasing clients and convincing them I'm qualified, they come to me already sold on what I can do. This isn't about creating more content or perfecting your case studies—it's about strategically positioning the work you've already done so it does the selling for you. You'll discover: Why treating your portfolio like a resume is keeping you in pitch mode (and what to do instead) The three specific places to position your results so clients discover your value before they ever reach out How to structure case studies that help potential clients envision their own transformation The psychology behind why this approach completely changes the sales conversation The transformation: By the end of this episode, you'll understand exactly when, where, and how to position your portfolio so it attracts ideal clients who are already convinced they want to work with you. If this approach resonates and you're ready to build case studies that actually convert, my Portfolio Building Class walks you through the exact templates and scripts I use. You'll get the same Canva template I used for case studies, plus strategic guidance for positioning yourself from day one—even if you're just starting out. Links mentioned: Portfolio Building Class: https://shop.sugarpunchmarketing.com/collections/classes/products/portfolio (use code PORTFOLIO20 for $20 off) Sugarpunch Results Page: sugarpunchmarketing.com/results Marketing Strategy Class: https://shop.sugarpunchmarketing.com/collections/classes/products/marketing Reporting Results Playlist: https://www.youtube.com/playlist?list=PLxbOVJdgZciAfbZlLP9tC2jvwIuvQMhwR Your expertise deserves to be seen. Let's make sure the right people discover it. Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	97. How to Create a Social Media Analytics Report That Clients Understand	24 Jun 2025	00:11:29
*You’ve been told to “show your value with data”—but what happens when the data still* doesn’t land?** If you’re a social media manager or service provider who’s ever sent a beautifully designed report only to get silence (or worse, confusion) in return, this episode is going to feel like a deep exhale. We’re unpacking the real reason most client reporting falls flat—and how to create reports that don’t just show numbers, but build trust. Inside, Shanté shares the exact framework Sugarpunch uses to turn monthly metrics into clarity, context, and client retention gold. You’ll hear: Why most reports fail (and how to tell if yours is one of them) The “Value-Clarity Framework” that reframes metrics as meaning The report structure that keeps our clients obsessed—and informed How to handle low numbers with transparency that builds loyalty The one change that made clients look forward to report day If you’ve been craving a reporting process that reflects your strategy—not just your stats—this is your episode. ✨ If this resonates, you’ll love the Monthly Insights Report Template. It’s the exact one we use for our clients—and it’ll cut your reporting time in half. Grab it here: https://shop.sugarpunchmarketing.com/collections/metrics-reporting/products/monthly-insights-results-report-template You’re not bad at reporting. You’ve just been taught to do it backwards. Let’s fix that—together. 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn: https://www.linkedin.com/in/shantegorman/ → Email: shante@sugarpunchmarketing.com ⭐ LEAVE A REVIEW & GET REWARDED: ⭐ Every month, I’m giving away a free template, class, or bundle to one lucky listener! ➤ Step 1: Leave a review on Apple Podcasts or Spotify ➤ Step 2: Send me a screenshot at @sugarpunchmarketing on...
	96. 7 Mistakes I Made Building My Social Media Management Agency from Scratch & What I'd Do Differently	17 Jun 2025	00:13:21
Feeling like you're building your agency on vibes and caffeine? You're not alone. The first few years of running a social media management business can feel like nonstop improvising—especially when no one talks about the behind-the-scenes mistakes we all make. In this anniversary episode, Shanté reflects on 7 real mistakes made while building Sugarpunch Marketing from scratch—and shares exactly what she’d do differently if she were starting over today. You’ll walk away with: A clearer understanding of when (and how) to niche What to include in a portfolio clients actually care about Why building systems beats hustling harder What personal branding has to do with client trust How to manage finances in a way that protects your peace This isn’t theory. It’s the systems, scripts, and boundaries that helped Sugarpunch scale—without selling out. ✨ If this resonates, you’ll love: → Take the free Content Seasons Quiz: https://sugarpunchmarketing.com/quiz → Build your strategy with the Marketing Quickstarter Class: https://shop.sugarpunchmarketing.com/collections/classes/products/marketing → Get your custom strategy done for you: https://sugarpunchmarketing.com/strategy-retreat Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	95. What's Wrong With Your Content Strategy? 7 Common Mistakes to Fix Now	10 Jun 2025	00:11:53
You’re posting. You’re showing up. But the clients? Still quiet. If your content looks polished but doesn’t convert, you’re not alone—and you’re not doing it wrong. You might just be building content like a creator, not a strategist. In this episode, Shanté breaks down the 7 most common content strategy mistakes she sees across industries—mistakes that drain your time, cloud your messaging, and keep your audience stuck at “interested” instead of “ready to work with you.” You’ll learn: Why posting like an influencer sabotages your strategy The 3 content types your business needs (and probably doesn’t have) How to align your content with the actual buyer decision journey Why most “viral” posts don’t convert—and what actually does How to stop doing more and start doing what works This isn’t about going viral. It’s about building content that moves. Content that holds your voice, earns trust, and guides your audience from scroll to sale. If this resonates, you’ll love: ✨ The Content Seasons Quiz — get clear on what your brand really needs right now 🎓 Marketing Quickstarter Class — build your content engine with strategy-backed templates 📅 Book a Strategy Retreat — done-for-you strategy, delivered in 2–3 weeks 💌 A SPECIAL THANK YOU FOR LISTENING: 💌 Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn: https://www.linkedin.com/in/shantegorman/ → Email:
	94. Building the Perfect Content Calendar Approval Process: Canva vs. ClickUp for Social Media Managers	03 Jun 2025	00:12:43
If content approvals are slowing you down, stressing you out, or making you want to chuck your calendar out the window—this one’s for you. In this episode, I’m sharing the exact approval workflows I’ve built inside my agency to reduce back-and-forth, keep clients on track, and finally stop chasing feedback. You’ll hear what actually works (and what doesn’t), why we ditched scattered approvals forever, and how to choose the right tool—Canva or ClickUp—based on your business stage. We’ll cover: The real reason content approvals break down (and how to fix it) Why multiple feedback channels = guaranteed chaos The Canva setup that’s perfect for solo SMMs The ClickUp workflow that saves my agency hours every week How to track status, simplify reviews, and keep clients engaged No fluff. Just real systems that save time, reduce stress, and support sustainable growth. ✨ RESOURCES MENTIONED: ➤ Watch the ClickUp Setup in Action: https://youtu.be/Ez9qz3ROlA0?si=0vEJDlCKrJT1992T ➤ Grab the Canva & ClickUp Templates: https://shop.sugarpunchmarketing.com ➤ Our Go-To Scheduler: https://f.mtr.cool/NOSAUM ➤ Join the Free SMM Lounge: https://community.sugarpunchmarketing.com/ Ready to ditch approval chaos and create systems your clients actually use? Let’s get into it. 💌 A SPECIAL THANK YOU FOR LISTENING: 💌 Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn: https://www.linkedin.com/in/shantegorman/ →...
	93. Best Social Media Management Tools 2025 for Freelancers & Marketing Agencies	30 May 2025	00:12:48
Your systems should support your creativity—not drain it. In this episode, I’m sharing the exact tech stack I use to run Sugarpunch Marketing®—from client calls and content scheduling to community building and automations. Whether you're just starting out or scaling your agency, this toolkit is full of practical solutions (plus a few time-saving secrets). Inside this episode: The 6 tools I use daily to run my agency without chaos What makes each tool worth the investment My favorite alternatives to Zoom, Trello, and clunky schedulers How to choose the right tools for your current season of business Bonus tools for contracts, banking, and CRMs—plus exclusive discounts MENTIONED: https://sugarpunchmarketing.com/tools 💌 A SPECIAL THANK YOU FOR LISTENING: 💌 Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn: https://www.linkedin.com/in/shantegorman/ → Email: shante@sugarpunchmarketing.com ⭐ LEAVE A REVIEW & GET REWARDED: ⭐ Every month, I’m giving away a free template, class, or bundle to one lucky listener! ➤ Step 1: Leave a review on Apple Podcasts or Spotify ➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram 💌 I’ll reshare every single one—because good karma should come with perks. 💕 🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing. Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one...
	92. Social Media Manager Pricing Explained: $500 vs. $5,000+ Support	23 May 2025	00:10:21
Let’s talk about one of the most confusing parts of marketing—for both clients and social media managers: How much should social media management actually cost? In this episode, I’m breaking down the wide range of pricing in the industry—from $500 freelancers to $10,000+ full-service agencies—and exactly what you’re getting at each level. If you’ve ever wondered whether you’re overpaying, undercharging, or just not sure how to pick the right support for your stage of business, this one’s for you. You’ll learn: The 3 tiers of social media support and what each one actually delivers What to expect at every price point ($500, $3,500, $10,000+) How to avoid burnout as a freelancer by charging for the right level of service How to hire smarter (or sell better) based on your business needs What business owners really need to have in place before hiring This is a must-listen whether you’re outsourcing content or offering it. 💌 A SPECIAL THANK YOU FOR LISTENING: 💌 Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn: https://www.linkedin.com/in/shantegorman/ → Email: shante@sugarpunchmarketing.com ⭐ LEAVE A REVIEW & GET REWARDED: ⭐ Every month, I’m giving away a free template, class, or bundle to one lucky listener! ➤ Step 1: Leave a review on Apple Podcasts or Spotify ➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram 💌 I’ll reshare every single one—because good karma should come with perks. 💕 🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing. Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates,...
	91. Proving ROI as a Social Media Manager: What to Say When Clients Want Results	16 May 2025	00:09:42
Let’s talk about one of the most stressful parts of being a social media manager—clients asking for results when your metrics look flat. If you've ever heard, “Why are my likes down?” or “When will I see sales from this?” then this episode is for you. Because flat engagement doesn’t always mean failure—and you need to know how to explain that with confidence. In this episode, I’m giving you the tools to: Shift the conversation away from vanity metrics Connect your content strategy to actual business goals Report results that show the full picture—not just the numbers at the top Position yourself as a strategic partner, not just a content creator You’ll learn my 3-part framework for proving ROI: Pick the ROI, Map the Metrics, Tell the Story—and how to use it to turn client questions into moments of clarity (and trust). Mentioned: Metrics & Reporting Masterclass Monthly Insights & Results Report Template 💌 A SPECIAL THANK YOU FOR LISTENING: 💌 Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn: https://www.linkedin.com/in/shantegorman/ → Email: shante@sugarpunchmarketing.com ⭐ LEAVE A REVIEW & GET REWARDED: ⭐ Every month, I’m giving away a free template, class, or bundle to one lucky listener! ➤ Step 1: Leave a review on Apple Podcasts or Spotify ➤ Step 2: Send me a screenshot at @sugarpunchmarketing on...
	90. What Business Owners Look for When Hiring a Social Media Manager	09 May 2025	00:10:04
Thinking of hiring a social media manager? Or trying to figure out how to position yourself as the right choice for potential clients? In this episode, we’re breaking down what business owners actually look for when hiring social media support—and how social media managers can use that insight to stand out in a crowded market. Whether you’re a founder looking to outsource content or an SMM trying to grow your client base, you’ll walk away with a clearer understanding of how to find (or become) the right fit. Inside this episode: The 3 types of social media support: VA, Micro Agency, Full-Service What to expect at each level—plus realistic timelines and pricing Red flags to avoid when hiring a social media partner The questions business owners should ask before signing a contract How SMMs can use this info to better position their services 💌 A SPECIAL THANK YOU FOR LISTENING: 💌 Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn: https://www.linkedin.com/in/shantegorman/ → Email: shante@sugarpunchmarketing.com ⭐ LEAVE A REVIEW & GET REWARDED: ⭐ Every month, I’m giving away a free template, class, or bundle to one lucky listener! ➤ Step 1: Leave a review on Apple Podcasts or Spotify ➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram 💌 I’ll reshare every single one—because good karma should come with perks. 💕 🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing. Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social...
	89. 15 Social Media Manager Packages For Small Businesses (That Aren't Full Management)	02 May 2025	00:13:07
If you’ve been quietly wondering if you’re the only social media manager struggling to book clients lately—you’re not. This episode is a real talk moment for SMMs who are feeling stuck, questioning their services, or just plain exhausted from chasing full-service management leads that aren’t converting. In this episode, I’m walking you through: A simple framework to figure out if it’s time to pivot—or just wait it out 15 social media manager offers that DON’T require full management Mindset shifts to help you stop spiraling and start selling again How to turn your existing services into accessible, high-impact alternatives These service ideas are designed to help you regain momentum, protect your peace, and start generating consistent income—even in a slow season. This is your permission slip to do business differently. ♥️ MENTIONED: ✨ Booking Clients Masterclass – Confidently lead discovery calls and sell with ease 📥 Free Guide: 35 Best Places to Find SMM Clients 👯‍♀️ Join the Free SMM Lounge Community 💌 A SPECIAL THANK YOU FOR LISTENING: 💌 Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn: https://www.linkedin.com/in/shantegorman/ → Email: shante@sugarpunchmarketing.com ⭐ LEAVE A REVIEW & GET REWARDED: ⭐ Every month, I’m giving away a free template, class, or bundle to one lucky listener! ➤ Step 1: Leave a review on...
	88. Understanding Key Social Media Metrics & What They Actually Mean	25 Apr 2025	00:08:14
Are you tracking the wrong social media metrics? → Most social media managers and content strategists focus on likes, followers, and reach—but those don’t pay the bills. If you want to turn your content into real business growth, you need to focus on the right KPIs (key performance indicators). In this video, we’re breaking down: • The REAL social media ROI—what actually drives leads & sales • The KPIs that matter (and the ones to stop obsessing over) • How to measure success beyond vanity metrics • The simple KPI shifts that can improve your marketing strategy If you’re a social media manager, content strategist, or marketing agency owner, this video will help you track the right numbers to prove impact and drive results for yourself or your clients. → Listen now and start using social media KPIs that actually matter! MENTIONED: Metrics Masterclass: https://shop.sugarpunchmarketing.com/collections/classes/products/metrics 💌 A SPECIAL THANK YOU FOR LISTENING: 💌 Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn: https://www.linkedin.com/in/shantegorman/ → Email: shante@sugarpunchmarketing.com ⭐ LEAVE A REVIEW & GET REWARDED: ⭐ Every month, I’m giving away a free template, class, or bundle to one lucky listener! ➤ Step 1: Leave a review on Apple Podcasts or Spotify ➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram 💌 I’ll reshare every single one—because good karma should come with perks. 💕 🎙️ New episodes drop every Friday! Follow & turn on notifications so...
	87. Why Posting More Won’t Get You Clients (But This Will)(Buyer Journey Series - Part 3/3)	18 Apr 2025	00:09:43
More content ≠ more clients. If you’re stuck in the content grind but not seeing results, it’s time to rethink your content marketing strategy. In this episode, I’m breaking down why posting more won’t grow your business—and what actually will. Learn how to turn content into clients with a strategic content funnel that works for both low-ticket and high-ticket offers. TOPICS COVERED: • Why posting more won’t get you sales • How to create a content funnel that nurtures your audience • The secret to content management that works for you 💌 A SPECIAL THANK YOU FOR LISTENING: 💌 Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn: https://www.linkedin.com/in/shantegorman/ → Email: shante@sugarpunchmarketing.com ⭐ LEAVE A REVIEW & GET REWARDED: ⭐ Every month, I’m giving away a free template, class, or bundle to one lucky listener! ➤ Step 1: Leave a review on Apple Podcasts or Spotify ➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram 💌 I’ll reshare every single one—because good karma should come with perks. 💕 🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing. Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	86. How to Lead Your Audience from “Just Looking” to “I’m In” (Buyer Journey Series - Part 2/3)	11 Apr 2025	00:07:28
Tired of getting engagement but no sales? → In this episode, I’ll show you how to turn “just looking” followers into paying clients using a buyer journey content strategy. Most social media managers and marketers focus on visibility—but without the right content strategy, your audience won’t convert. Learn the 4 content stages that move people from interest to investment and start seeing real results from your content. TOPICS COVERED: • The buyer journey strategy for social media marketing • How to move your audience from curiosity → commitment • What type of content converts clients at each stage 💌 A SPECIAL THANK YOU FOR LISTENING: 💌 Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn: https://www.linkedin.com/in/shantegorman/ → Email: shante@sugarpunchmarketing.com ⭐ LEAVE A REVIEW & GET REWARDED: ⭐ Every month, I’m giving away a free template, class, or bundle to one lucky listener! ➤ Step 1: Leave a review on Apple Podcasts or Spotify ➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram 💌 I’ll reshare every single one—because good karma should come with perks. 💕 🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing. Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	85. Why Content Pillars Keep You Stuck (And What to Do Instead) (Buyer Journey Series - Part 1/3)	04 Apr 2025	00:07:37
Content pillars keeping you stuck? → In this episode, we’re breaking down why content pillars aren’t getting you clients and what to do instead. You’ll learn how to build a content marketing strategy that moves your audience from social media followers to paying clients using a buyer-focused approach. Stop posting just to post—start creating content that actually converts. TOPICS COVERED: • Why content pillars don’t work for most small businesses • How to create a content strategy that brings in leads • The secret to building a content machine that works for you 💌 A SPECIAL THANK YOU FOR LISTENING: 💌 Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn: https://www.linkedin.com/in/shantegorman/ → Email: shante@sugarpunchmarketing.com ⭐ LEAVE A REVIEW & GET REWARDED: ⭐ Every month, I’m giving away a free template, class, or bundle to one lucky listener! ➤ Step 1: Leave a review on Apple Podcasts or Spotify ➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram 💌 I’ll reshare every single one—because good karma should come with perks. 💕 🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing. Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	84. How to Scale from Freelancer to Social Media Agency Owner (Is It Right for You?)	28 Mar 2025	00:11:45
🚨 Thinking about growing from a solo freelancer to a social media agency owner? Let’s talk about what it actually takes. Scaling your social media business doesn’t just mean hiring a team—it means stepping into a completely different role. If you’re feeling overworked, turning down clients, or wondering how to grow without burning out, this episode is for you. What You’ll Learn in This Episode: ✔ How to know if you’re ready to scale (or if another path is better!) ✔ Why an agency isn’t your only option—and other ways to grow your income ✔ The mindset shifts you need to step into a leadership role ✔ How to start hiring & outsourcing the right way (without losing control) ✔ Common mistakes new agency owners make & how to avoid them If you’re stuck doing everything yourself and wondering what’s next, let’s break down your options. Want a full roadmap for scaling your business? Check out my Building an Agency Workshop where I walk you through hiring, operations, and sustainable growth—so you can scale without stress: https://shop.sugarpunchmarketing.com/collections/classes/products/workshop-building-an-agency-sustainable-scaling-for-social-media-managers 💌 A SPECIAL THANK YOU FOR LISTENING: 💌 Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn:
	83. How to Stop Wasting Time on Social Media & Start Seeing Real ROI	21 Mar 2025	00:11:02
🚨 If you’re posting on social media but not getting sales, your content strategy is broken. Social media should be bringing in clients—not just engagement. But if your audience isn’t converting, it’s because you don’t have a content funnel guiding them toward buying. In this episode of Social Media Manager Confidential, I’m breaking down: ✔ What a content funnel is & why your business needs one ✔ The psychology behind why people don’t buy immediately ✔ How to structure your content to move followers toward action ✔ The biggest content mistakes that kill conversions ✔ The best tools to automate your funnel & make social media work for you If you’re tired of posting with no ROI, this is the strategy you need. Let’s build a content funnel that actually drives sales. RESOURCES MENTIONED: 🎧 Manychat strategy episode: https://sugarpunchmarketing.com/podcast/the-instagram-tool-that-doubled-my-engagement-conversions-visibility-strategy-series-ep-74/ Want to know what type of content will bring in sales for you? Take my Content Season Quiz and get a custom recommendation: https://sugarpunchmarketing.com/quiz 💌 A SPECIAL THANK YOU FOR LISTENING: 💌 Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn: https://www.linkedin.com/in/shantegorman/ → Email:
	82. How to Get Clients as a Social Media Manager (Without Cold Pitching)	14 Mar 2025	00:11:08
🚨 Sick of sending cold DMs and getting ghosted? There’s a better way to book clients as a social media manager in 2025. In this episode of Social Media Manager Confidential, I’m breaking down exactly how to get consistent, high-quality clients—without cold pitching. If you’re tired of feeling like you have to beg for work, this is for you. What You’ll Learn in This Episode: ✔ How to network the right way (virtually & locally)—without feeling awkward ✔ How to partner with sister services so you get steady referrals ✔ How to use social media strategically to attract inbound leads ✔ The power of guest speaking on podcasts & live shows to reach more ideal clients Cold pitching is not the only way to get clients. When you position yourself as a trusted expert, clients will start coming to you. Listen now to learn the exact strategies successful SMMs are using in 2025 to book clients without chasing them. 🎧 Related Episode: 80. The Real Truth About Growing as a Social Media Manager in 2025 (No BS) 💌 A SPECIAL THANK YOU FOR LISTENING: 💌 Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn: https://www.linkedin.com/in/shantegorman/ → Email: shante@sugarpunchmarketing.com ⭐ LEAVE A REVIEW & GET REWARDED: ⭐ Every month, I’m giving away a free template, class, or bundle to one lucky listener! ➤ Step 1: Leave a review on Apple Podcasts or Spotify ➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram 💌 I’ll reshare every single one—because good karma should come with...
	81. The Real Truth About Growing as a Social Media Manager in 2025 (No BS)	07 Mar 2025	00:10:30
The truth about growing as a social media manager in 2025—no fluff, no sugarcoating. The industry is shifting. More people are entering social media management, businesses are getting pickier about who they hire, and the economy is making clients way more selective with their budgets. So, how do you stand out and actually book clients this year? In this episode of Social Media Manager Confidential, I’m breaking down: ✔ Why having a portfolio or strong social proof is non-negotiable ✔ How to price your services based on ROI (not just time & effort) ✔ The best services to offer in 2025 beyond full management ✔ How to deliver a client experience that keeps people renewing ✔ What’s working right now for SMMs who are successfully booking clients If you want to grow your social media management business without underpricing yourself or relying on outdated strategies, this is the episode for you. 💌 A SPECIAL THANK YOU FOR LISTENING: 💌 Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn: https://www.linkedin.com/in/shantegorman/ → Email: shante@sugarpunchmarketing.com ⭐ LEAVE A REVIEW & GET REWARDED: ⭐ Every month, I’m giving away a free template, class, or bundle to one lucky listener! ➤ Step 1: Leave a review on Apple Podcasts or Spotify ➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram 💌 I’ll reshare every single one—because good karma should come with perks. 💕 🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing. Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best...
	80. Q&A with Shanté Part 2: Getting Fired, Burnout/Anxiety, Terrified of Talking to Clients, & More! [Season 1 Finale]	07 Jun 2024	00:22:54
Is there a magic formula to dodge burnout? Can you master your anxiety and shake off the fear of getting fired? And why on earth are we calling this the Season 1 Finale? Well, buckle up, because I'm back to answer even more of your pressing questions, picking up right where our last Q&A left off! This episode is bursting at the seams with juicy details—from wrestling burnout and taming anxiety to steering through those oh-so-tricky client chats. I’m also thrilled to spill the beans on some super exciting plans and share why I’m taking a tiny detour to focus on some other areas of my business. So, dive into the Grand Finale of Season 1 with me—let’s make it a blast and give you a sneak peek at what’s coming next! 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community80 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi80 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients80 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop80 🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing ♥️ Let’s be Instagram friends: @sugarpunchmarketing Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode80 PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	79. Q&A with Shanté Part 1: Fear of Failure, Ick Alert(?), Client Workloads, & More	31 May 2024	00:13:19
How many clients can one social media manager realistically handle? Can you truly overcome the fear of failure? These are just a few of the pressing questions you asked during my recent 'Ask Me Anything' on Instagram. Today, we’re diving back into a fan-favorite format with another Q&A session where I answer the questions you're most curious about. Join me as we explore whether it's possible to conquer the fear of failure and discuss whether it's truly ‘ick’ to use your personal account for business promotions. I'll be tackling these topics and more, so let’s dive in! 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community79 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi79 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients79 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop79 🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing ♥️ Let’s be Instagram friends: @sugarpunchmarketing Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode79 PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	78. Kelsey McCormick on: Creating & Selling Your Own Course As a Social Media Manager	24 May 2024	00:26:34
Are you a burnt-out social media manager looking to scale without taking on more clients or growing a team? If you've ever thought about creating your own course, this episode is a must-listen! Our guest today, Kelsey McCormick, shares all the golden nuggets about creating and selling your own course. Kelsey is a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. She knows what it takes to grow a brand from the ground up. We dive into creating a course as a social media manager, what you'll need to do beforehand, how to create the course itself, and how to run a beta program for it. We’ll also cover launching the course and all of your questions about creating a course, how you're going to sell it, and even pricing! So, are you ready to explore if course creation is the next step for you? Dive in to find out! 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community78 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi78 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients78 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop78 🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing ♥️ Let’s be Instagram friends: @sugarpunchmarketing Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode78 PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	77. Kaili Meyer on: The 4 Pages Your Website NEEDS As A Social Media Manager	17 May 2024	00:20:21
Do you really need a website as a social media manager? Today's guest, Kaili Meyer, founder of Reveal Studio Co., is here to convince you that the answer is a resounding yes—and she'll also guide you through the four essential pages your site must have. Together, we'll explore how to launch a standout website for social media management, what essential elements it should feature, and how to optimize it for sales and client conversions. Kaili combines her background in journalism—storytelling, research, and making meaningful connections—with proven consumer and sales psychology strategies to create copy that connects, compels, and converts. Whether you're setting up your very first website or looking to revamp an existing one, this episode is packed with insights that will help boost your online presence. Join us to learn how a well-crafted website can transform your business. 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community77 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi77 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients77 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop77 🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing ♥️ Let’s be Instagram friends: @sugarpunchmarketing Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode77 PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	76. Growing Instagram Accounts with Paid Ads \| Visibility Strategy Series	10 May 2024	00:21:45
Welcome to the Visibility Strategy Series! Are you searching for a visibility strategy that consistently reaches your ideal audience on Instagram without depending solely on the algorithm? Consider diving into the world of paid ads, whether for yourself or your clients. In this episode, we are diving into Part 5 of this Series and it is especially exciting as we explore how to ethically and effectively run paid ad campaigns to boost your client's Instagram presence. You’ll learn how to set up and manage these campaigns using the Meta Business Suite rather than directly through the Instagram app. I’ll also cover everything from choosing the right content and budgeting to optimizing your client’s Instagram profile for conversion. Rest assured, everything we discuss is above board—no scammy tactics here, just strategies that are both legitimate and safe. Ready to fast-track your Instagram growth? Let's dive into this episode! 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community76 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi76 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients76 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop76 🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing ♥️ Let’s be Instagram friends: @sugarpunchmarketing Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode-76 PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	75. Katelyn Rhoades on: OMG is Instagram finally fixing REACH?!	03 May 2024	00:18:52
There has been some bomb-dropping that has just happened recently through the Instagram world with Adam Mosseri giving us some really big algorithm news. So I’m sitting down with the Social Marketing Queen on Instagram and CEO of Enfluence Marketing Studio, Katelyn Rhoades to discuss this hot topic and how Instagram is shifting its focus to reward original content creators to level the playing field for all users. We’re also diving into all the controversy surrounding remixes, the ethical aspects of remixing content, changes in how content will be ranked, strategies to adapt to this change and so much more! We have a lot to say so let’s get started. 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community75 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi75 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients75 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop75 🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing ♥️ Let’s be Instagram friends: @sugarpunchmarketing Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode75 PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	74. The Instagram Tool That Doubled My Engagement & Conversions \| Visibility Strategy Series	26 Apr 2024	00:15:35
Welcome to the Visibility Strategy Series! Are you looking to boost engagement and conversions for yourself or your clients? Imagine achieving this effortlessly with automation. In this episode, I discuss my go-to Instagram tool that DOUBLED both my engagement and conversions. Join us for the fourth installment of our Visibility Strategy Series, where I'll break down everything you need to know about this transformative tool. You'll learn how to seamlessly integrate it into your marketing strategy to elevate your social media game, better serve your audience, and grow your business sustainably. Tune in to discover how to optimize your digital presence and ensure your business thrives in the competitive social landscape. 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community74 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi74 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients74 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop74 🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing ♥️ Let’s be Instagram friends: @sugarpunchmarketing Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode74 PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	73. The TOP Graphic Design Mistakes Social Media Managers Make \| Visibility Strategy Series	19 Apr 2024	00:15:33
Welcome to the Visibility Strategy Series! Do you remember the feeling of crafting that almost perfect social media post only to have it receive lukewarm engagement? We've all been there, and it may have something to do with your graphics. Join me in Part 3 of our Visibility Strategy Series as I zero in on the graphic design mistakes that I see Social Media Managers make and dive into the basics of graphic design so you can make an impact with your content. If you are ready to take your content from good to great and not just reach but engage your audience effectively, you won't want to miss a second of this episode! 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community73 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi73 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients73 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop73 🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing ♥️ Let’s be Instagram friends: @sugarpunchmarketing Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode73 PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	72. Revealing Industry Secrets: Creating Engaging Social Media Videos \| Visibility Strategy Series	12 Apr 2024	00:12:20
Welcome to the Visibility Strategy Series! Video content is here to stay, but how do you create engaging social media videos for your clients? In part two of this series, we are diving into all things social media videos. We cover everything from understanding video quality and frame rate to mastering the art of text overlays and pattern breaking. So if you are ready to step up your video game, this is the episode for you. Let’s dive in! Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode72 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community72 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi72 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients72 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop72 🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing ♥️ Let’s be Instagram friends: @sugarpunchmarketing PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	71. Writing Hooks That Don't Suck \| Visibility Strategy Series	05 Apr 2024	00:10:34
Welcome to the Visibility Strategy Series! I’m so excited to bring you this 5-part series on Visibility Strategy for the next 5 weeks! We’re covering things like video editing, graphic design, tools to use for video content and running ads. And today we’re kicking off this series with Part 1 on how to write strong hooks, specifically how to write ones that don't suck. So, what goes into a good hook? And how do you craft hooks that are going to capture your audience's attention? We’ll be diving into power words and how to use them, where to find inspiration for your hooks and how to use language that your audience can understand. Whether you're a seasoned pro or just getting started, you won't want to miss this. Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode71 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community71 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi71 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients71 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop71 🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing ♥️ Let’s be Instagram friends: @sugarpunchmarketing PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	70. The Two Laura's On: Running Paid Ads (Successfully!) for Social Media Management Clients	29 Mar 2024	00:23:26
Have you started running paid ads for your social media management clients? Maybe you are too overwhelmed by the thought of Meta’s backend or just aren’t getting the results you want. Today's episode brings the expertise of the Two Lauras – Laura Moore and Laura Davis, your go-to guides for mastering paid advertising successfully. Since 2019, the Lauras have trained over 4,000 freelancers to become better marketers and make more money as social media managers. As the voices behind the JFDI with the two Lauras podcast, they share tips and advice but also rant about the state of social media, all from their chilly UK offices with a Diet Coke in hand. In this episode, we discuss the importance of running successful paid ads for social media management clients and how they can elevate your business. We also discuss the true definition of success in the industry, a concept that goes beyond monetary gains and explores the freedom and lifestyle that success brings. Tune in to hear more from the Two Lauras and gain valuable insights to growing your social media management business with ads! Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode70 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community70 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi70 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients70 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop70 🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing ♥️ Let’s be Instagram friends: @sugarpunchmarketing PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	69. How to Create a Social Media Report with KPIs (Key Performance Indicators)	22 Mar 2024	00:11:44
Are you struggling to figure out what to include in your KPI reports for clients? Social media reports don’t have to be overwhelming, so stop worrying—I have you covered! In this episode, we'll tackle selecting the right KPIs, crafting social media reports, and analyzing insights. The good news is there is no need for fancy tools or apps, but some manual work may be required. So, let’s dive in and take your social media management skills to the next level with these actionable tips. Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode69 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community69 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi69 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients69 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop69 🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing ♥️ Let’s be Instagram friends: @sugarpunchmarketing PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	68. Becca Booker on: Boundary Hacks Every Social Media Manager Needs to Know	15 Mar 2024	00:24:55
Are you struggling to crack the code of setting boundaries as a social media manager? In a 24/7 industry, it can be hard to set and enforce boundaries. But has my guest, Becca Booker, discovered the secret? Becca is the owner of Homemade Social, where she works hands-on with lifestyle and e-commerce brands and implements social media and email strategies to elevate their brand and grow their communities. She is here to share her hacks on setting boundaries and sticking to them! Becca shares her journey from freelancer to marketing agency and the complimentary services she now offers. We discuss boundary hacks that are essential for social media managers to combat burnout and maintain a healthy work-life balance. Plus, Becca will spill the beans on her go-to apps that make enforcing these boundaries a breeze. Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode68 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community68 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi68 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients68 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop68 ♥️ Let’s be Instagram friends: @sugarpunchmarketing PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	67. Gina Knox on: Scaling Your Business to $4k, $10k, & $100k Months	08 Mar 2024	00:24:42
Do you struggle with your money mindset and wonder if your personal and professional wealth will ever meet your goals? Recently, I had the opportunity to sit down with finance coach Gina Knox, where she spills all the financial tea! Join us as Gina tells us the secrets of going from $2k a month to $4k to $10k and beyond. She shares the secrets to building both personal and professional wealth, even at the same time! Plus, she discusses the most common money problems she faces with small business owners everywhere, a few tips on how to solve them, and why business owners should never feel guilty for having inconsistent cash flow. If you’re ready to overcome your money obstacles and start focusing on your personal and business wealth, then this episode is for you. Let’s dive in! Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode67 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community67 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi67 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients67 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop67 ♥️ Let’s be Instagram friends: @sugarpunchmarketing PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	66. What To Do If Getting Content From A Client Is Difficult	01 Mar 2024	00:13:00
Are you finding it challenging to get content from your clients? From one social media manager to another, you are not alone. In this episode, I'll walk you through effective strategies to navigate this issue. I'll share practical advice that you can start applying right away, including leveraging existing client resources and navigating client collaboration. I will also reassure you that you need to be an expert in social media, not your client’s industry and how to have that conversation. So, are you ready to find out more? Let’s dive in! Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode66 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community66 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi66 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients66 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop66 ♥️ Let’s be Instagram friends: @sugarpunchmarketing PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	65. Q&A with Shanté: Clients Who Don't Listen, What To Do If You Aren't Seeing Results, etc.	23 Feb 2024	00:14:40
Get ready for a Q&A with me with a little twist! It’s been a while since I’ve done a Q&A, so I thought I would answer your questions completely off the cuff! So what are we talking about? I’ll be tackling questions from handling clients who buy likes and engagement to sharing invaluable tips for improving your mindset during the client acquisition process. We'll explore effective communication tactics for handling non-cooperative clients and discuss the best platforms for payment processing that I personally recommend. Don’t miss your chance to hear the answers to questions that come straight from other social media managers, just like you. Let’s dive in! Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode65 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community65 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi65 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients65 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop65 ♥️ Let’s be Instagram friends: @sugarpunchmarketing PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	64. Andréa Jones on: The Strategy Behind Working With Clients Like Rachel Rodgers	16 Feb 2024	00:23:34
Ever wondered how top social media agencies consistently land those dream clients that everyone talks about? I've always been curious, too, and I had the opportunity to sit down with Andréa Jones, and we explored her strategies for attracting high-profile clients, including her experience working with clients like Rachel Rodgers. Andrea is the founder of OnlineDrea and a social media strategist helping brands with bold personalities, bold opinions, and bold ideas make bold moves towards elevating their thought leadership and growing their business using the power of social media. In this episode, Andréa reveals the secrets to growing a successful agency and attracting clients you've always dreamed of working with. This episode is full of golden nuggets. Let’s dive in! Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode64 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community64 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi64 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients64 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop64 ♥️ Let’s be Instagram friends: @sugarpunchmarketing PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	63. Cassie Petrey on: Landing Your Dream Celebrity Client As A Social Media Manager	09 Feb 2024	00:25:09
Ever dreamed of managing social media for your favourite celebrity? Our guest, Cassie Petrey, turned her dream into reality by working with none other than the Backstreet Boys. And she is here to share her journey from superfan to celebrity social media manager. As the co-founder of Crowd Surf, Cassie has also worked with other iconic artists’ including Camila Cabello and Britney Spears. Her accolades include Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse. So how did she do it, and how can you follow in her footsteps? Cassie is here to spill the secrets on landing a celebrity as a social media client. Are you ready to add a celebrity social media client to your portfolio? Let’s dive in! Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode63 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community63 Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi63 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients63 Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop63 Let’s be Instagram friends: @sugarpunchmarketing PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	62. Shannon McKinstrie on: "Social Media Management" is Dead	02 Feb 2024	00:27:40
Social media management is dead. Yep, that’s what we said. To unpack this statement, I’ve brought back my first-ever podcast guest, Shannon McKinstrie, who is a fellow social media manager and long-time friend. Shannon is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so business owners can actually enjoy promoting their business and engaging with their audience on social platforms without burning out. While the concept of social media management isn't exactly 'dead,' it's definitely undergone significant changes in the past three years. In this episode, we'll explore what these changes mean for you and how to adapt to stay ahead in the game. Let’s dive in! Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode62 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community62 Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi62 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients62 Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop62 Let’s be Instagram friends: @sugarpunchmarketing PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	61. What to Charge & How To Raise Your Rates for 2024	26 Jan 2024	00:09:35
Too nervous to raise your rates? Unsure how much you should be charging as a social media manager? You're not alone, and navigating this doesn't have to be as daunting as it seems! In this episode, I'll break down exactly how to calculate what you need to be charging, including some often-overlooked factors. I am also providing you with a ready-to-use script to confidently inform your clients about your new rates. So, grab your headphones and join me as we dive into gaining the confidence to charge your value in 2024! Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode61 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community61 Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi61 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients61 Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop61 Let’s be Instagram friends: @sugarpunchmarketing PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	60. How to Actually Get Clients as a Social Media Manager in 2024	19 Jan 2024	00:10:26
Are you tired of the winter months leaving your social media management business strapped for cash? Want to splurge on holiday gifts or pay off bills but feel like December and January are holding you back? Well, I've got the solution for you! As a seasoned social media manager with over five years of experience, I understand the challenges of the slow months and how to overcome them. In this episode, I'll reveal powerful client acquisition strategies that will fill your wallet, both now and in the long run. Don't let the slow months bring you down, and don't let your experience level hold you back from earning extra cash when you need it most. Tune in to discover the secrets to keeping your business thriving, even when it feels like clients are nowhere to be found. Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode60 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community60 Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi60 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients60 Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop60 Let’s be Instagram friends: @sugarpunchmarketing PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	59. What You Need To Change In Your Social Media Management Business For 2024	12 Jan 2024	00:12:28
Are you cringing whenever you hear of a new platform update or change? Are you concerned about maintaining and growing your social media management business in 2024? I've got just the solution you need. In this episode, I'll be revealing key strategies and the one no-fluff change you need to make to ensure your social media management business doesn't just survive but thrives in 2024. Don't let the rapid changes and updates intimidate you. Tune in to discover how to stay ahead of the curve and achieve your business goals. Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode59 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community59 Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi59 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients59 Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop59 Let’s be Instagram friends: @sugarpunchmarketing PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	58. Uncensored: How 2023 Went for My Social Media Management Business	05 Jan 2024	00:14:48
Are you ready for a candid and uncensored look into the inner workings of my social media management business? In this episode, I’m not holding back – I’m getting personal and sharing a detailed breakdown of my business finances. From where my revenue streams are coming from to how much I spend on expenses, I'll be laying it all out. This is your chance to get a real behind-the-scenes look of the financials of a social media management business. Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode58 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community58 Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi58 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients58 Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop58 Let’s be Instagram friends: @sugarpunchmarketing PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	57. Yasmine Salem Hamden on: TOP Must-Haves for Social Media Marketing Contracts To Avoid Sticky Legal Situations	29 Dec 2023	00:30:07
Think starting as a social media manager is all about branding and client acquisition? Think again. The real starting point? Getting your legal basics right, especially contracts. While it might not be as flashy as other aspects, overlooking legalities can lead to serious issues down the line. That's why I brought in Yasmine Salem Hamden, an award-winning entrepreneur and intellectual property attorney from Dallas, Texas. Through her business coachesandcompany.com, Yasmine is revolutionizing legal support for entrepreneurs, by offering plug-and-play legal solutions and lawyer-created business contracts without the hefty law firm fees. Get ready to take notes as Yasmine shares invaluable legal insights and tips including common contract mistakes, how to handle clients who bail on contracts, the ins and outs of hiring account managers, avoiding infringement issues, and even how to handle legal matters for your clients. Whether you're just starting out or looking to solidify your existing social media business, this episode is packed with the legal know-how you need. Don't miss out on these essential legal golden nuggets – it's a conversation that could redefine the way you manage your business. Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode57 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community57 Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi57 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients57 Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop57 Let’s be Instagram friends: @sugarpunchmarketing PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	56. Fi Simler on: How Trauma Can Impact Our Business (& How To Navigate It)	22 Dec 2023	00:24:59
If there's one word to describe the journey of entrepreneurship and social media management, it’s 'HARD.' That's exactly why advocating for mental health and self-care is crucial in this high-pressure environment. I could think of no one better than Fi Simler, a trauma-informed business coach, to dive into this topic and shed some light on trauma. Fi is a marketing world veteran and hustle-culture dropout who knows taking your marketing and sales seriously means responding with trust instead of being seduced by the latest viral trend. Armed with her belief that you CAN have a thriving business without bypassing your humanity, she is full of actionable insights. Join us in this episode as we explore the depths of overcoming trauma in the business world. Fi opens up about the importance of acknowledging and navigating trauma, especially in a field as dynamic as social media management. She delves into the challenges of maintaining visibility in the industry while managing scope creep and how to stay emotionally and mentally resilient. It's more than just an interview; it's an invitation to rethink how we approach our work and lives. Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode56 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community56 Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi-56 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients56 Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop56 Let’s be Instagram friends: @sugarpunchmarketing PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	55. Caroline Langdon on the Marketer's Secret Weapon: Curiosity & Storytelling	15 Dec 2023	00:30:23
Does ‘storytelling in content marketing' bring fairytales and 'Once Upon A Time' to mind? You aren’t alone, as this is what used to come to mind for our guest, Caroline Langdon, who has now mastered the art of storytelling in content. Her journey is unique – starting in speech pathology, transitioning to a social media manager, and now leading a team at her agency, Impact Media. Caroline's diverse background offers valuable insights for anyone looking to enhance their social media presence through storytelling. In this episode, we chat about how storytelling can elevate your content, creating connections with your audience that go beyond the screen. We also reveal our top book recommendations for marketers, packed with insights to revolutionize your approach. Join us as we dive into the world of storytelling in marketing – it's an episode filled with practical tips and insights that are not to be missed! Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode55 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community55 Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi55 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clienst55 Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop55 Let’s be Instagram friends: @sugarpunchmarketing PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
	54. Brianna Rojao on: Nobody On Social Media Has Their Sh*T Together	08 Dec 2023	00:39:49
Ever look at social media and feel like everyone else has it all figured out? Join me as I debunk this myth with Brianna Rojao, who had a revealing moment after sharing an authentic story on Instagram. It led her to a powerful realization: nobody on social media really has their sht together. Brianna isn't just any social media manager. She values deep, long-term relationships with her clients, focusing on a journey that goes beyond mere content creation. Her transition from a college student to running her own business was driven by a desire to teach and influence, but on her own terms. In this episode, Brianna shares her unique insights into the often misleading world of social media and how understanding this can change our approach to content and authenticity. Tune in to hear Brianna's story and learn why being real trumps being perfect on social media. Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode54 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community54 Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi54 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients54 Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop54 Let’s be Instagram friends: @sugarpunchmarketing PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! Mentioned in this episode: The Back Office* Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/

À propos Méthodologie Contact Me soutenir Politique de confidentialité Mentions légales