B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInCompanyPage #B2BMarketing

The top three LinkedIn trends B2B marketers need to know for 2025. Learn how to navigate LinkedIn's evolving landscape and make the most of these trends to enhance your B2B marketing strategy.

Key moments in this episode:

00:00 Introduction to Key LinkedIn Trends

02:36 The Pros and Cons of AI on LinkedIn

06:15 Navigating LinkedIn's Video Content

09:57 Embracing Page Advocacy

13:38 Future Outlook

ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInTrends #B2BMarketing

If you want your content seen by more people - first look at what content formats are working best on LinkedIn, then how can you improve the copy on your posts and saving the best for last - the guaranteed way to improve your LinkedIn content performance. 

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode:

How many rookie mistakes were made when this B2B podcast was first set up? Too many.

If you are thinking of starting one for your brand, grab a pen and write down the list of things you need to manage before you even press record.  Business podcasts are becoming more popular as brands look to share thoughts and solutions with potential customers. In addition, a podcast is also a great way to build authority and credibility.

Host Michelle J Raymond is joined by Neal Veglio (aka The Podmaster), who shares innovative strategies and tactics for growing your B2B business using podcasting. But it's not just about creating great content, it's about getting it in front of the right people. That's why we also dive into LinkedIn's role in promoting your episodes and amplifying your reach.

The key moments in this episode are: 00:00:00 Welcome 00:05:34 Why should you consider a business podcast, and what are the advantages for your business? 00:10:58 Planning your B2B podcast for success. Avoid the common pitfalls 00:17:50 Beware of the podcast promotion, charlatans 00:20:22 Key elements for a great podcast 00:28:37 How you can use LinkedIn for marketing your podcast Connect with Neal Veglio on LinkedIn - https://www.linkedin.com/in/nealveglio/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Do you want the LinkedIn B2B Growth Formula? There are 900M LinkedIn Members, and 69M LinkedIn Company Pages. How does your B2B business stand out in a crowded marketplace to win more business? Follow these five steps to get your business laser focused and ready to make the most of opportunities.  The key moments in this episode are: 00:00 Welcome 04:44 Customer Research - Where to Start? 09:24 Differentiation - the key to success 13:13 The importance of messaging 13:38 Positioning 20:41 The power of stories for brands 27:37 B2B Brands that building community Connect with Nemanja Zivkovic on LinkedIn - https://www.linkedin.com/in/zivkovicnemanja/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #b2bmarketing #linkedinforbusiness

When you hear the word automation on LinkedIn, it can have negative connotations as we envisage bots and automated spam messaging. Expert guest Irit Levi says that to grow your B2B business, your focus should always be on your customer’s experience. Workflow automation allows your team to have the maximum time in their zone of genius. Freeing employees from tedious tasks that are not adding value. Many helpful workflow automations can assist B2B marketers and digital agencies on LinkedIn and off. The key moments in this episode are: 00:00 Welcome 02:15 What is workflow automation? 05:49 What should and shouldn’t be automated on LinkedIn? 09:12 Automations for LinkedIn Content Creation, Content Management, and B2B Marketing. 21:57 Workflow automation to manage client relationships off LinkedIn. 27:16 Can you afford not to automate workflow systems? Connect with Irit Levi on LinkedIn - https://www.linkedin.com/in/irit-levi/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #B2BGrowth #WorkflowAutomations

Are you using your LinkedIn Company Page to grow your business? By establishing your company brand using your LinkedIn Company Page and creating B2B thought leadership content, B2B businesses will attract growth opportunities. Host Michelle J Raymond (B2B Growth Co) is joined by Brenda Meller (Meller Marketing) and together, they discuss what’s happening for LinkedIn Company Pages in 2023. Your business can no longer ignore your LinkedIn Company Page if you want to grow your business. The key moments in this episode are: 00:00 Welcome 01:20 The case for looking at LinkedIn Company Pages in 2023 02:32 Changes to LinkedIn Company Pages 04:43 Grow your page faster using Company Page Invite Credits 07:20 LinkedIn Company Pages can follow other Company Pages 08:18 Why should businesses pay attention to Company Pages? 11:40 Are LinkedIn Company Pages suitable for businesses of all sizes? 15:32 Showcase Pages, Product Pages – do you need them? 20:37 Tips for Company Page set up. 26:53 Company Page content for Growth Connect with Brenda Meller on LinkedIn - https://www.linkedin.com/in/brendameller  ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#linkedin #B2BGrowth #CompanyPages

The new year is well underway. As the podcast gets back underway, I wanted to take a moment to explain the name change you might have noticed. We have changed from Good for Business Show to LinkedIn for B2B Growth Show. 

The show will still interview amazing guests. Mixed in with some episodes, host Michelle J Raymond will do alone. 

We'll cover branding, B2B thought leadership, employee advocacy and social selling. Everything you need to grow your B2B business. 

The show will be designed to help those responsible for B2B Marketing in businesses. 

We're excited about the guest lineup and can't wait to get into it. 

Thanks for all your support, and please do reach out and connect with me on LinkedIn. 

Michelle J Raymond - LinkedIn

Free Resources

Have you considered that the best thing you can do for your business is to turn your employees into influencers? No one knows the company better, and there isn't a level of doubt that arises from paid influencer marketing.

 "Employees are the most effective influencers for a company brand,” says this week’s expert guest Kerry-Ann Betton Stimpson

Key moments in this episode are: 00:04 Employees vs Paid influencers? 04:10 How does an employee’s personal brand help build the company brand? 09:39 Importance of having a social media policy? 18:10 Where would you start to empower employees to become brand advocates? 23:14 Employee to influencer – what incentives could work? Connect with Kerry-Ann Betton Stimpson on LinkedIn - https://www.linkedin.com/in/kerryastimpson/  ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #employeeadvocacy #contentmarketing

Video content for many can be the final frontier to conquer on LinkedIn. What if this week’s expert guest Gillian Whitney could make it easy peasy? That’s the promise of this beginner’s tutorial for everything you need to know about getting started with your video content on LinkedIn. Key moments in this episode are: 02:37 Benefits of video content on LinkedIn 06:01 What are the different video types we can create on LinkedIn? 08:39 Planning tips for getting started with LinkedIn video 19:07 Making LinkedIn video content accessible for all 23:00 Repurposing LinkedIn video content  Connect with Gillian Whitney on LinkedIn - https://www.linkedin.com/in/gillianwhitney/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #videopodcast #linkedin #linkedinvideo

The LinkedIn Branding Book by Michelle J Raymond and Michelle B Griffin is unlike any other business or branding book. It is not a LinkedIn how-to. It combines stories, lessons, knowledge and tips to help everyone build their personal and business brand on LinkedIn. The co-authors discuss how their book came to be, and the Brand Squared System™️.

The Brand Squared System is an easy-to-follow four-step LinkedIn brand-building system -

1. Mindset
2. Foundations
3. Fusion
4. Multipliers

Buy on Amazon - THE LINKEDIN BRANDING BOOK. The Power of Two. Build your Personal and Business Brand on LinkedIn for Exponential Results 

Join the #MichelleSquared community here - https://michellesquared.com/

Listen to The LinkedIn Branding Show Podcast by Michelle B Griffin and Michelle J Raymond here.

How can businesses use thought leadership principles to take ideas to scale? Let’s ask this week’s expert guest Bill Sherman, a B2B thought leadership strategist. B2B thought leadership opportunities are available for brands and individuals alike. The key moments in this episode are: 02:11 Definition of thought leadership 04:02 Bill Sherman’s Four Elements of Thought Leadership Framework 19:15 Using thought leadership in social selling to generate revenue 24:30 How can businesses spot ideal employees to build as thought leaders? 28:24 2023 B2B Thought Leadership Predictions Connect with Bill Sherman on LinkedIn - https://www.linkedin.com/in/bill-sherman-274a02/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #thoughtleadership #B2BThoughtLeadership #socialselling

How can you use LinkedIn Ads in 2023 to generate more leads for your business? What is the best LinkedIn paid strategy for businesses to explore? Join this episode’s expert LinkedIn Ad fanatic, AJ Wilcox, as we discuss how businesses can reach new audiences through LinkedIn Ads targeting. The key moments in this episode are: 02:12 LinkedIn Ads 2022-23 – an expert overview 07:00 LinkedIn Company Page to boost LinkedIn Ad performance 11:12 LinkedIn Ads vs Facebook Ads 14:48 Organic content to paid content 18:45 LinkedIn Ads targeting 22:26 Does a particular Ad format work better than others? 23:33 Which Ads will work best in 2023? 25:44 AJ's best tip for Ads Connect with AJ Wilcox on LinkedIn - https://www.linkedin.com/in/wilcoxaj/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach.To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #companypage #linkedinads #linkedinadstargeting #B2BMarketing

No budget for LinkedIn Ads? No worries. In this episode we look at the top organic strategies for LinkedIn Marketers in 2025. 

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode: 00:00 Crushing LinkedIn in 202504:44 LinkedIn Content Planning07:29 LinkedIn for business foundations10:05 Employee Advocacy on LinkedIn14:39 Thought Leadership on LinkedIn18:41 Upcoming Episodes

ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentMarketing #B2BMarketing

LinkedIn is the number one B2B platform full of opportunities for those that invest the time. If you are time-poor, you must be 100% clear on your LinkedIn strategy. You don’t have time to waste on tasks that give no return and miss out on those that do. The structure will bring results, and LinkedIn B2B Strategist and Trainer Michelle J Raymond shares how you can make the most of what time you have. The key moments in this episode are: 03:56 Alignment of LinkedIn strategy with business goals 07:19 Get clear on your target audience 11:54 LinkedIn’s most underrated feature – the search bar 17:25 15 mins per day – connect, comment, conversations 25:50 Repurposing content – the time saver ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #socialselling #sales #B2Bsales #linkedinforbusiness

Up to 80% of the B2B buyer’s journey is completed before they reach out to the sales team. If your business and your employees are invisible on LinkedIn, you are giving away opportunities to your competitors that aren’t. Incorporating social selling into your traditional sales method is the answer. Is your business ready to adapt? The key moments in this episode are: 00:00 Introduction 06:55 What is buyer-centric social selling? 10:24 Traditional Sales vs Buyer Centric Social Selling 16:38 What mindset works best for effective social selling? 22:49 How can you empower and enable employees to shine on LinkedIn? 29:12 Super connected enterprises – what lies ahead? Connect with Steve Watt on LinkedIn - https://www.linkedin.com/in/stevewatt/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #socialselling #businessdevelopment #employeeadvocacy #salesenablement

A good LinkedIn content strategy will help you nurture relationships, build business brand awareness and lead to opportunities for growth. With a focus on photo, video and Live stream we share powerful tips to get results. Join this episode’s expert guest Juma Bannister as we discuss his concept of “useful content” to build long term relationships with clients. The key moments in this episode are: 00:00 Introduction 02:50 Planning a content strategy – where to start 07:10 Crafting how content looks, sounds, and feels 12:45 Why photography, video and live streams should be part of your business content strategy 20:36 Useful tips to create compelling branded video content 25:12 Types of videos every business should start with Connect with Juma Bannister on LinkedIn - https://www.linkedin.com/in/jumabannister/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #videocontent #contentmarketing #CreatorMode #LinkedInLive #linkedinforbusiness

The power of video content can not be underestimated to build your brand and make an impact. YouTube is one of the world’s largest search engines and presents a real opportunity to potentially reach a whole new audience. Learn how you can scale your messaging and really highlight thought leadership content. The key moments in this episode are: 00:00 Introduction 03:13 What is a video podcast? 07:00 YouTube Video Podcast vs YouTube video vs YouTube Live vs YouTube Shorts 10:59 How does a video podcast grow a business or personal brand? 22:51 What do I need to get a video podcast started? 26:48 Zach’s tips for what makes a great video podcast. Connect with Zac Mitchem on LinkedIn - https://www.linkedin.com/in/zachmitchem/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #youtube #videopodcast #branding #contentmarketing #youtubecreator

Let’s breakdown practical steps in building an employee advocacy programme. One that is built on ‘trust and reciprocal value exchange’ with this episode’s expert guest Danielle Guzman as we continue our employee advocacy discussion. The key moments in this episode are: 00:00:00 Introduction 00:03:01 What is employee advocacy? 00:04:32 Common pushbacks in building employee advocacy programmes? 00:10:58 Core components of an employee advocacy programme? 00:12:54 What metrics do you focus on for employee advocacy on LinkedIn? 00:24:48 What do you know now about employee advocacy that you wish you knew when you were starting out? Danielle’s results speak for themselves “Amassed a community of more than 150 influencers organically for the brand, built on trust and reciprocal value exchange without spending a dime. Delivered 4000% growth in brand reach over a three-year period and 10x the number of clicks to company owned pages. I demonstrate every day the power of employee advocacy, driving more than 60% of all social media results for the organization through people.” It's no surprise that people are an organization’s most competitive advantage.” Watch part one of our Employee Advocacy conversation - https://youtu.be/8WWoIqxjaqY Connect with Danielle Guzman on LinkedIn - https://www.linkedin.com/in/guzmandanielle/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #socialselling #employeeadvocacy #marketingstrategy #contentmarketing

Have you been considering putting together a digital course but have no idea where to start? At some point in your business, you may realise that having all your eggs in one basket isn’t a good idea and that trading time for money is limiting. Online Courses to create passive income could be the answer. Join this episode’s expert Carla Howard as we discuss the ins and outs of creating digital courses for passive income based on her experience of selling to almost 10K students in 118 countries. The key moments in this episode are: 00:00:00 Introduction 00:02:51 What are the key things I should know before I start my Online Course? 00:04:48 How much should be included in an Online Course? 00:12:50 How long should I set aside to create the Online Course? 00:18:30 What if my Online Course flops and nobody buys it? 00:26:32 Have you used LinkedIn to promote your Online Course? Connect with Carla Howard on LinkedIn - https://www.linkedin.com/in/changestrategist/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #onlinecourse #passiveincome #digitalproduct #onlinecoursehowto

The secret to creating LinkedIn content consistently is having the right tools. There are so many different options on the market where do you start? Save yourself the pain of trial and error as Michelle J Raymond shares the free and paid content creator tools she personally uses. The key moments in this episode are: 00:00 Introduction 04:03 Best tools to save time creating content 10:00 Best tools to write with confidence - editing, grammar 12:35 Best tools to create quality images, carousels 17:13 Best tool to create videos and subtitles 20:20 Best tool to find ideas 23:23 Ultimate tool for repurposing content 

// Tools mentioned in this episode

Social Pilot

3-2-1 LinkedIn Content Strategy

Canva

Contentdrips

Kapwing

Grammarly

Descript

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #contentmarketing #ContentCreator #B2BMarketing #creatormode

How do you build a personal and business brand on LinkedIn? Great question and one often overlooked as members on LinkedIn jump straight to focussing on how to create LinkedIn content. More concerned with hashtags, formats, and the algorithm.  Hint: even if you don’t deliberately take action to create a brand – that is still a brand. Why not take control?  The key moments in this episode are: 00:00 Welcome 02:37 What is personal and business branding on LinkedIn? 04:40 Why is a branding strategy important on LinkedIn? 07:35 Where do I start building my brand on LinkedIn? Michelle’s 7P Framework 25:32 How do personal and business brands work together? 30:20 Personal and Business Branding Tips Connect with Michelle B Griffin on LinkedIn - https://www.linkedin.com/in/michellebgriffin/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #personalbrand #branding #B2BMarketing #MichelleSquared

Would you like to learn more about TikTok for Business in 2022? From teacher to full-time TikTok Creator and consultant with 1.2M followers, 35M likes and climbing. Join this episode’s expert Seva Mozhaev, as we discuss TikTok strategies that boost brand visibility, create communities, and generate qualified leads. The key moments in this episode are: 00:00:00 Introduction 00:01:32 The journey from teacher to full time TikTok Creator 00:09:33 Sev's observations on the differences between TikTok and LinkedIn? 00:13:16 How is TikTok for brands different to TikTok personal accounts? 00:14:18 What is the opportunity for brands on TikTok? 00:20:09 How long does a brand TikTok strategy take before you see results? 00:27:42 Biggest mistake brands make on TikTok? Connect with Seva Mozhaev on LinkedIn - https://www.linkedin.com/in/sevamozhaev/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #tiktok #B2BTikTok #branding #B2BMarketing

You are missing a huge opportunity if you aren't using customer research to improve your LinkedIn content. Customer research or customer listening allows you to tailor your LinkedIn content to resonate with your ideal clients. What keeps your customer up at night? What language do they use to describe their problems? How do they describe what problem you solve for them? Join this video podcast episode’s expert MJ (Peters) Smith, as we discuss the many benefits of getting to know your customer more in-depth. The key moments in this episode are: 00:00 Welcome 02:35 Why do we need to do customer research? 03:38 What stops companies/marketing teams from doing customer research? 12:11 MJ’s 4 step framework for customer listening – Hypothesis, Conversations, Document, Validate 19:21 Using customer interviews to generate LinkedIn content ideas that perform 23:14 Cab Concierge app (Customer Advisory Board)  Connect with MJ (Peters) Smith on LinkedIn - https://www.linkedin.com/in/mjpsmith/  ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers

LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #videopodcast #contentmarketing #GrowthMarketing #B2BMarketing #digitalmarketing

LinkedIn is crowded, and playing it safe and putting out boring content will not help your brand stand out and win opportunities on LinkedIn. What will work? I asked expert guest and LinkedIn insider - Robin O Connell to share what's working and what isn't for brands as we head into 2025. 

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode:

Connect with Robin O Connell LinkedIn - https://www.linkedin.com/in/robinoconnellin/

ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentMarketing #LinkedInForBusiness

‘Personal brand’ on LinkedIn seems to be a catch-all phrase. Learn how to level up beyond a personal brand to a ‘Credible Authority.’ Join this episode’s expert guest Trevor Young, as we discuss his method for a clear path towards growing a credible profile and reputation in a way that’s strategic, sustainable and respectful. The key moments in this episode are: 00:00 Welcome 04:41 Definition of a ‘Credible Authority' 11:48 Trevor’s Credible Authority Method - Empower, Enhance, Extend and Extract 19:28 Can you be a Thought Leader without a digital presence? 22:29 How to use LinkedIn to build credibility? Connect with Trevor Young on LinkedIn - https://www.linkedin.com/in/trevoryoung/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #branding #personalbranding #CredibleAuthority #B2BMarketing

Have you considered LinkedIn Events to generate leads for your B2B business? Often overlooked in favour of traditional content, this episode’s expert guest Mark Firth shares his current research on how you can grow your audience to scale your business. The key moments in this episode are: 03:10 What have you seen change in B2B Marketing in 2022? 06:41 What Event styles work best to generate inbound leads? 13:45 Invite strategies for LinkedIn Events 20:36 LinkedIn B2B Events vs Sales Navigator 25:53 Repurposing LinkedIn Event content Connect with Mark Firth on LinkedIn - https://www.linkedin.com/in/markfirthonline/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedInEvents #B2BMarketing #B2BCommunity #socialselling

What exactly is a thought leader, and can anyone become one on LinkedIn? Ashley Faus joins the show to share her expert thoughts on how you too can build your personal brand and become a thought leader on LinkedIn. The key moments in this episode are: 03:05 Are thought leaders born or made? 08:48 What is the difference between an Influencer vs Subject Matter Expert vs Thought Leader? 20:53 Ashley’s Four Pillars of Thought Leadership 28:50 Can organisations be Thought Leaders? Connect with Ashley Faus on LinkedIn - https://www.linkedin.com/in/ashleyfaus/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #thoughtleaders #personalbrand #influencer #B2BMarketing #contentmarketing

Are your competitors increasing their market share by getting to opportunities first? The world has changed, and traditional selling methods alone aren’t as effective on their own. Join this episode’s guest Richard van der Blom as we discuss social selling on LinkedIn for business growth. The key moments in this episode are: 00:00 Welcome 03:41 What is your definition of social selling and why does it matter today? 11:17 Is social selling just the role of the sales and marketing team? 19:20 What is the importance of having C-Suite execs involved? 22:51 What actions are most important on LinkedIn for Social Selling? 28:22 Favourite LinkedIn features to support social selling Connect with Richard van der Blom on LinkedIn - https://www.linkedin.com/in/richardvanderblom/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #socialselling #virtualsales #B2Bsales #B2BMarketing

Turn your employees into video champions with this week’s expert guest Olivia Solomons. On LinkedIn we have many types of video formats available - Profile videos, video posts, LinkedIn Live – short or long form. Learn how to create video content with confidence.  Key moments in this episode are: 04:28 What format types of videos work best on LinkedIn? 10:47 What equipment do I need for video content on LinkedIn? 16:51 How can I get my employees over the fear of making video? 23:58 What topics should I cover for my LinkedIn business videos? 27:39 Can I use the content I make on other platforms and vice versa? Connect with Olivia Solomons on LinkedIn - https://www.linkedin.com/in/oliviarosesolomons/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedinlivestream #ContentCreator #videocontent #LinkedIn

If you are struggling to generate consistent leads for your business on LinkedIn, join host Michelle J Raymond and expert guest Krista Mollion as they have a deep dive into this topic. Having grown her own startup from zero to 8-figures as a Silicon Valley entrepreneur and 20+ yr marketing veteran, Krista now helps service-based consultants and early-stage start-up CEOs grow thriving businesses via her online platform for entrepreneurs, fromzero2six.com. The key moments in this episode are: 03:53 Business Strategy vs LinkedIn Strategy 07:03 What is stopping businesses from generating leads on LinkedIn? 21:35 LinkedIn Lead Generation activities to start today 28:08 Automation and Outsourcing LinkedIn Lead Generation 31:25 The 5 C's of Social Media Connect with Krista Mollion on LinkedIn - https://www.linkedin.com/in/kristamollion/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedInStrategy #LinkedInLeadGeneration #LinkedIn

Host Michelle J Raymond discusses personal branding tips on LinkedIn with guest Petra Fisher from Petra Fisher Consulting and why supporting employees to build professional brands pays off. The key moments in this episode are: 00:00:00 Introduction 00:02:34 What are the benefits of creating a unique professional brand on LinkedIn? 00:09:41 Where and how can you express your individuality on LinkedIn? 00:16:30 How does creating a unique personal brand for my employees help my business grow? 00:22:43 My marketing team wants to standardise profiles and content. Is this OK? 00:31:23 Petra’s favourite LinkedIn feature and why. Connect with Petra Fisher on LinkedIn - https://www.linkedin.com/in/petrafisher/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #personabranding #branding #LinkedIn #linkedinprofile

How do you build a LinkedIn community? If you want results for your B2B business on LinkedIn - trying to go it alone is not the answer. The real power comes from building B2B communities. In this episode, Michelle J Raymond asks LinkedIn community builder extraordinaire Miranda VonFricken, host of LinkedIn Local and the 4:30am Club - How to Build a LinkedIn Community The key moments in this episode are: 00:00 Welcome 03:12 What are the benefits to my business to build a LinkedIn Community? 06:44 3 Best Tips for Building an Engaged LinkedIn Community 13:09 How can I generate sales for my business by building a LinkedIn Community? 21:41 What is LinkedIn Local, and who can get involved? Connect with Miranda VonFricken on LinkedIn - https://www.linkedin.com/in/mirandavonfricken/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond  #Community #LinkedIn #branding #collaboration

LinkedIn member numbers have been steadily climbing and now reach 810M. This makes the space in the home feed being more competitive. We want you to have the know how to not just create a post, that is easy, but how you create content that leaves a lasting impression in a fleeting moment. Host Michelle J Raymond discusses practical LinkedIn content tips and strategies with this week’s guest the relentlessly helpful John Espirian Founder Espirian.co.uk. Key moments in this video are: 00:00 Welcome 03:10 How does copywriting on LinkedIn differ from other platforms? 04:49 Should I stick to one signature content type to be memorable? 12:26 Does formatting help LinkedIn content stand out? 21:25 Will a personalised hashtags help my content be memorable? 24:13 How to avoid being memorable on LinkedIn for the wrong reasons? 27:00 Best tip for scroll topping LinkedIn content Connect with John Espirian on LinkedIn - https://www.linkedin.com/in/johnespirian/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #b2bgrowth #LinkedIn #smallbusiness #sales #BusinessGrowth #socialselling

Learn how you can use LinkedIn to build something more powerful than followers. You can build a community. A community that will trust your words and be inspired to take action. Host Michelle J Raymond discusses with this week’s guest Lea Turner (Lea Does LinkedIn) the lessons she has learned in building her personal brand on LinkedIn. Whilst it may look easy from the outside we talk through the good, the bad and the ugly that comes with it. The key moments in this episode are: 00:00 Welcome 05:24 know, Like & Trust - keys to LinkedIn 10:07 Why should I be authentic on LinkedIn 16:34 Building Community on LinkedIn 26:16 Case Study: LinkedIn Masterclass for Ukraine Fundraiser ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #b2bgrowth #LinkedIn #smallbusiness #sales #BusinessGrowth #socialselling

The benefits of employee advocacy are well known, but LinkedIn is making a change that will limit how this works on the platform. To make sure your business is prepared let's go through the changes and alternatives for your business.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode: 00:00 LinkedIn Announcement03:20 The My Company and Employee Advocacy Tabs on LinkedIn04:49 The Impact of Removing These Features06:18 Exploring Alternatives for Employee Advocacy08:27 Cost-Effective Solutions for Small Businesses09:47 Planning for LinkedIn Success in 2025

For more details - https://www.linkedin.com/help/linkedin/answer/a6836874?hcppcid=search

ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #EmployeeAdvocacy #LinkedInForBusiness

A powerful group on LinkedIn has a wealth of experience and knowledge from within their industry. Yet they didn’t have the benefit of growing up a digital native. For those that go it alone as a consultant, it can make you doubt your expertise in an online world where everyone seems to know what they are doing. For others, it will play out as managing a team of various generations.

Host Michelle J Raymond discusses how over 50’s can capitalise on their experience and shine on LinkedIn with this week’s guest Zoe Bermant.

The key moments in this episode are: · Evolution of LinkedIn from early 2000’s to now · Overcoming the fear of not knowing what to do on LinkedIn · Age as an advantage for thought leadership on LinkedIn · Content targeted at Over 50’s audience · Managing teams of Gen Z – Zoe’s best tips

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Not everyone loves the spotlight. Nor does everyone enjoy creating content. This can especially be the case for the empaths, the highly sensitive people, and the introverts among us navigating LinkedIn. Host Michelle J Raymond discusses different strategies that can be used on LinkedIn to get results and also be mindful of what works best for you with this week’s guest Jen Corcoran at My Super Connector. The key moments in this episode are: 00:00 Welcome 02:26 What exactly is an empath, a highly sensitive person and introvert? 09:14 What can be the challenges of LinkedIn for these empaths, HSP’s and introverts? 13:02 Practical strategies to avoid over stimulation on LinkedIn 17:34 Dealing with LinkedIn content that is an empathy trigger 22:08 How to build a strategic LinkedIn community? Connect with Jen Corcoran on LinkedIn - https://www.linkedin.com/in/jen-corcoran-mysuperconnector/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #b2bgrowth #LinkedIn #smallbusiness #empaths #BusinessGrowth #community #HSPs #introverts

Are you stressed you are not making enough money in your business? Wondering where your next client will come from? Working your butt off but know you are undercharging for your products and services.

Tired pretending to be someone you are not hoping that anyone and everyone will buy from you. If any or all of this sounds familiar in your business – we have good news. It’s possible to turn this around. Host Michelle J Raymond discusses with this week’s guest Denise McGarry – Money Mindset & Business Coach, how you can find more clients willing to pay higher prices by working through the five most common money blocks faced by entrepreneurs.

The key moments in this episode are:· Where does our money mindset come from? · 5 Biggest money blocks - Scarcity Mindset, Undercharging, Deservability, Visibility, Authenticity · Can we change our money mindset? · How do we use this to attract more high-ticket clients?

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Using LinkedIn to attract opportunities to build your business is different to those looking to build their personal brand. At the same time, it is important you also ensure that you help support employees to grow their standing in the industry. Host Michelle J Raymond discusses with this week’s guest Louise Brogan from Linking in with Louise. The key moments in this video are: 00:00 How is LinkedIn for Business different to LinkedIn for Career search? 07:12 How can business owners set employees up for success? 13:49 Won’t my employees get poached if they build their LinkedIn personal brand? 17:08 Best tools for companies to build thought leadership on LinkedIn. 31:30 Tips for engaging company page content Connect with Louise Brogan on LinkedIn - https://www.linkedin.com/in/louisebrogan/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #b2b  #LinkedIn #smallbusiness #BusinessGrowth #socialselling #contentmarketing

There are almost 60 million LinkedIn Company Pages today. This week's show asks Michelle Berg (Product Marketing - LinkedIn Pages) some questions we would all love the answers to.  The key moments in this episode are: 00:00 Welcome 01:30 Does LinkedIn listen to feedback from small business users? 04:12 Does LinkedIn only care about Pages for big businesses that have big advertising budgets? 06:24 Why do I get new LinkedIn Features last? 09:43 Is organic reach so low because LinkedIn wants us to spend money on ads? 11:23 What is LinkedIn doing to help me grow my Company Page? 15:10 LinkedIn Newsletters for Company Pages 19:22 New and Upcoming LinkedIn Features 23:42 Debunked LinkedIn Myths LinkedIn Company Pages are having their time in the sun and the LinkedIn Pages team has launched so many new features in the last year especially. Join us as we sort facts from fiction on LinkedIn Pages direct from LinkedIn. ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #companypages #LinkedInforBusiness #linkedinpages

Host Michelle J Raymond discusses with guest Pablo Gonzalez Co-Founder and CMO at Be The Stage how small businesses can harness the power of community building and reap the rewards. The key moments in this episode are: 00:00 Why build a B2B Community for your business? 9:38 Where to start when building a B2B Community? 14:45 Are Live Events the ultimate community builder format? 22:24 Avoid these rookie mistakes when starting out building your B2B community. 28:58 How to monetise your B2B community? Connect with Pablo Gonzalez on LinkedIn - https://www.linkedin.com/in/pablotheconnector/  ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/  B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins  Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #b2b #GoodForBusinessShow #LinkedIn #B2B #community

You have a LinkedIn Company Page but there are barely any signs of life. But you hear chattering on LinkedIn that Pages are the new cool kid on the block. Want to know how to bring it back to life?

Host Michelle J Raymond discusses how businesses can take advantage of the features of LinkedIn Company Pages with a focus on business growth with this episode’s guest Judi Fox – Founder of her company LinkedIn Business Accelerator.

The key moments in this episode are: · Are LinkedIn Company Pages worth the effort for business? · How to add life to your LinkedIn Company Page with LinkedIn Newsletters and LinkedIn Lives. · Got a LinkedIn Company Page question – ask us anything?

Whatever you do – stop ignoring your LinkedIn Company Page.

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInPages #LinkedInLive

There can be a lot to learn from those that have gone before us. When starting out in business often prioritise day to day.

Host Michelle J Raymond discusses with this week’s guest Alicia Beachley, Brand Activation Specialist and Founder at April 5

The key moments in this episode are:· Why is having a mentor important for entrepreneurs? · What to look for in a business mentor? · What types of things can a business mentor help with? · How can you get the most out of business mentor sessions? · Flipside – why give back?

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Would you like to have time in front of someone else’s established audience? The cost of this trade is your subject matter expertise. Podcast Guesting is this exact opportunity. You can generate free publicity for your business by aligning with podcast hosts that share a common target market. Host Michelle J Raymond discusses how business owners can use podcast guesting as a part of their marketing plan to build authority and generate leads for free with this week’s guest September Smith, Founder at Of Course!™ Consulting.

The key moments in this episode are:· What is podcast guesting? · How can podcast guesting help build a company brand? · Tips to select the right podcast to guest on. · What makes a standout podcast guest? · Creative ways you can use your podcast guest appearance for content.

There can be a lot to learn from those that have gone before us. When starting out in business often prioritise day to day.

Host Michelle J Raymond discusses with this week’s guest Alicia Beachley, Brand Activation Specialist and Founder at April 5

The key moments in this episode are:· Why is having a mentor important for entrepreneurs? · What to look for in a business mentor? · What types of things can a business mentor help with? · How can you get the most out of business mentor sessions? · Flipside – why give back?

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond 5 Step Guide to Strategic Podcast Guesting: https://bit.ly/GuestingGuide

#LinkedIn #smallbusiness #podcastguesting

Want to know about the latest updates to LinkedIn Company Pages for Q1 2022? They are coming through thick and fast and every business owner, social media agency, and LinkedIn Company Page administrator needs to know these. 

Host Michelle J Raymond answers your questions about the latest changes. Giving you not just updates but also shares her best tips and tricks as well as strategies to maximise the performance of your Page. Don't let your business be digitally invisible. 

The key moments in this episode are:

· Comment as your LinkedIn Company Page

· LinkedIn Company Page Invite Credits - Bonus 30 invites

· LinkedIn Company Page Newsletters

· LinkedIn Company Pages for B2C

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Are you a small marketing team or a solo entrepreneur struggling to keep up with content demands? In this episode, Michelle J Raymond shares her best-kept secret for creating endless content without burning out. Learn about the tools and strategies she uses, and how you can implement them today! Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode: 00:00 Overcoming Content Creation Overwhelm 01:45 11 Reasons to Love LinkedIn Live 05:54 Getting Started with LinkedIn Live 09:31 The Six W's Framework for LinkedIn Live Success 13:56 Maximising Content from LinkedIn Live 16:25 Essential Tools for Content Creation 19:04 Upcoming Special Guest ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInLive #ContentMarketing

The shift to doing business virtually or hybrid almost happened overnight. How can you help your employees to adapt to this digital environment? Employee advocacy programs can deliver amazing results but how do you get everyone onboard? Host Michelle J Raymond discuss how businesses that connect employees with customers to build communities will thrive with this week’s guest Danielle Guzman – Global Head of Social Media at Mercer. The key moments in this episode are: 00:00 What’s the importance of building relationships on LinkedIn? 04:53 Building powerful communities on LinkedIn 15:12 Secret to unlocking employee engagement 26:16 Is technology or management key to the success of employee advocacy programs? 28:46 Social media trends B2B marketing business owners should be aware of. Connect with Danielle Guzman on LinkedIn - https://www.linkedin.com/in/guzmandanielle/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #b2b #LinkedIn #socialmediastrategy #B2BMarketing

810 million members and 60 million companies on LinkedIn, it’s no wonder it’s hard to sift through the noise to stay up to date with your existing and potential clients. How can you remove the distractions to generate more targeted leads? Host Michelle J Raymond discusses how using LinkedIn Sales Navigator focuses your business development with this week’s guest Wendy Robertson – Founder & CMO B2B Social Nexus. The key moments in this episode are: 00:00 Quick overview of LinkedIn Sales Navigator 10:22 Using lists in LinkedIn Sales Navigator to stay focused 13:35 Creative ways you can use LinkedIn Sales Navigator you may not know 20:10 Can I use LinkedIn Sales Navigator to manage my sales pipeline? 26:40 Would you recommend LinkedIn Sales Navigator for small businesses? Connect with Wendy Robertson on LinkedIn - https://www.linkedin.com/in/wendyrobertson-cmo/  ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins 

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #b2b #LinkedIn #smallbusiness #salesnavigator #BusinessGrowth #socialselling

How can your small business compete with no marketing budget and no marketing team? Rather than worry about what you don’t have let’s focus on what you do have that will make all the difference. Host Michelle J Raymond discusses how small businesses can stand out from the crowd by embracing their strengths with this week’s guest Rachel Klaver – Identify Marketing.

The key moments in this episode are: Key areas of focus Marketing Strategy, Digital Sales Funnels and CRM. · Marketing for small business vs big business. Is there any difference? · If I don’t have a big advertising budget can I still compete online? · Superpowers – Kindness, Authenticity, Generosity and Confidence · If today was Day 1 for a small business owner who wanted to get started, where should they start their digital marketing journey? · We learn and evolve on our marketing journey – is there something you look back on now and laugh at because you realise how far you have come?

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #smallbusiness #marketing strategy #BusinessGrowth #content marketing